# Compare Marketo Engage vs AWeber 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Marketo Engage and AWeber based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/75130-95949/Marketo-Lead-Management-vs-AWeber-Email-Marketing --- # Marketo Engage vs AWeber Features and Cost Comparison Last updated March 13th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: Marketo EngageAWeber2/4 selected [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) [AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/)[4.4 (321)](https://www.capterra.com/p/95949/AWeber-Email-Marketing/reviews/) [## Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting Price Contact vendor Value-for-Money 3.8 Functionality 4.3 Ease of Use 3.8 Customer Service 3.9 Reviews Sentiment Based on [710 reviews](#user-reviews) Positive 618 Neutral 76 Negative 16 [## AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/)[4.4 (321)](https://www.capterra.com/p/95949/AWeber-Email-Marketing/reviews/) Starting Price $15.00/month Value-for-Money 4.2 Functionality 4.2 Ease of Use 4.3 Customer Service 4.5 Reviews Sentiment Based on [321 reviews](#user-reviews) Positive 284 Neutral 29 Negative 8 What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 13,971 reviews from email marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 71%Fit Not enough reviews Feature ratings Email Campaign Management 4.6 Campaign Scheduling 4.5 Newsletter Management 4.5 Email Tracking \-- Customizable Branding 4.4 75%Fit Not enough reviews Feature ratings Email Campaign Management 4.5 Campaign Scheduling 4.5 Newsletter Management 3.0 Email Tracking 4.0 Customizable Branding 4.0 User satisfaction User satisfaction 4.3 User reviews[710](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Ease of use 3.8 Functionality 4.3 Value for money 3.8 Customer support 3.9 User satisfaction 4.4 User reviews[321](https://www.capterra.com/p/95949/AWeber-Email-Marketing/reviews/) Ease of use 4.3 Functionality 4.2 Value for money 4.2 Customer support 4.5 Price starts from Price starts from \-- - Free version - Free trial Price starts from $15Other, Per Month - Free version - Free trial Best for Best for Adobe Marketo Engage is a central hub where you can plan, execute, and measure omnichannel campaigns — from batch email campaigns to automated nurture to advanced multi-step campaigns. Best for Small businesses, coaches, affiliate marketers, bloggers, online retailers, and creators looking to grow with email marketing and automation. ## User reviews Pros & cons IRA Imogen R. A. Digital Marketing Specialist > "It’s allowed us to scale our client visits much more efficiently thanks to automatically-followups and content personalization,..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6794530) VR Verified Reviewer Senior project manager > "convoluted ways of filtering distribution lists which leaves open to error." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___7093265) YY Yuta Y. Manager > "The lead scoring and segmentation help us engage HCPs effectively, while CRM integration improves sales follow-ups. Plus, the..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6764069) VR Verified Reviewer Freelance Designer > "It can feel overwhelming for designers who are not focused on marketing, as it requires dealing with complex workflows, data, and..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6575682) VR Verified Reviewer Freelance Designer > "The platform’s seamless integration with design assets and its ability to track campaign performance makes it ideal for creating..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6575682) YY Yuta Y. Manager > "One challenge with Marketo Engage in the pharmaceutical industry is that compliance-driven customization can be complex." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6764069) VR Verified Reviewer Marketing Manager > "It makes it easier to collaborate across teams and I can find data myself without having to ask the campaign manager." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___7056172) IG Ileana G. Mktg Sr. Director > "Outdated interface, inflexible platform, too complex to be useful when we are asked to do more with less resources." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6356897) Yolandi E. Manager > "Additionally, its advanced reporting capabilities help marketers evaluate campaign performance and make informed decisions based..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6751627) HT Heather T. Owner and operator > "The steep learning curve of Marketo Engage is one of its drawbacks." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6618878) DP Dego P. ict manager > "very usefull for doing engagement campain for social site, email and our website." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6811615) Yolandi E. Manager > "I think if you are not familiar with the adobe layout one might struggle a little bit" [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6751627) HS Haley S. Marketing Manager > "Marketo engage is extremely robust compared to other similar products I’ve used for lead management and marketing automation." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6845185) WT Weronika T. Manager > "One drawback I experienced with Marketo Engage was the complexity of the platform, requiring a learning curve and technical..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4822657) VR Verified Reviewer Paid User Acquisition Specialist > "It brings together all your data to give you a fullstory view, it makes it much much easier to launch ads from one platform, and..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4964518) IG Ileana G. Mktg Sr. Director > "I don't see that Marketo cares about its clients." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6356897) VR Verified Reviewer Computer Engineer > "Offers advanced analytics and reporting to measure marketing performance and RO and integrates with other software systems to..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4742320) Jana F. Senior Director Of Marketing > "Marketo is harder to compete with because of all the moving parts it has." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4962780) Francois Pascal N. Service provider > "This tool enables you to collect rich, up-to-date customer data, personalize your campaigns, automate your campaigns, share..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4856972) VR Verified Reviewer Growth > "The interface for a full featured product is very complicated." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___5004131) Mai M. Managing Director > "Our sales and marketing team are using it with ease!" [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___7108787) LS Lauren S. Director, Marketing Automation > "If you need to change your native CRM connection, you have to migrate to a new instance, which is usually very costly and..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3504653) SJ Smita J. Developer > "Market engage makes is very easy to send personalized emails targeting precision groups and with a specific time using AI." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6239179) LW Lauren W. Digital Marketing Lead > "The platform is quite technical and not very intuitive." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___5008511) MT Marek T. CEO > "The platform provided a comprehensive suite of marketing automation tools that helped me streamline and optimize my marketing..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4809982) RR Rares R. Marketing Operations Manager > "Difficult to keep the database healthy due to syncing errors with our CRM." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4652899) WT Weronika T. Manager > "The platform's advanced lead management, email marketing, and analytics features provided valuable insights and improved customer..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4822657) MP Megan P. Events Manager > "Over complicated." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___5021763) Jana F. Senior Director Of Marketing > "Marketo serves as our central center for all of our marketing efforts, and we're working to integrate Adobe and other natively..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4962780) BR Benedetta R. Marketing specialist > "The layout and the functionment is a bit outdated" [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4262586) Emma B. Senior Director Product Marketing > "Marketo has some of the greatest email marketing tools I've used, including an intuitive email editor and the option to try out..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4979146) VR Verified Reviewer SEO Manager > "The platform can be fairly slow at times, which becomes frustrating." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3646647) SK Stephen K. Senior researcher > "I like that the tool provides a centralized and flexible solution to handle email marketing and lead generation" [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6224672) John S. Social Media Consultant > "The platform has a steep learning curve and can take some time to get used to." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4625844) PK Paulette K. Credit Risk Analyst > "Good lead conversion rates are achieved in our company, thanks to Marketo Engage's powerful lead management features." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6165947) VR Verified Reviewer Head of Growth Marketing > "The price makes it unaffordable for many companies." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3522851) SJ Smita J. Developer > "Overall its a great tool with powerful AI and analytics features." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6239179) Reunaldo P. Senior Data Analyst > "The user interface was among the aspects of Marketo Engage that I disliked the most." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4616521) PK Paulette K. Credit Risk Analyst > "Marketo is a reliable tool for optimizing and identifying actionable insights for strategic marketing." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6165947) Nitya K. Email Marketing Manager > "Numerous report are not useful." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3736517) WD Whitney D. Director of DG > "It's incredibly robust, so you're able to manage the entiretly of your marketing campaigns within Marketo: audience creation,..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4473636) Jay M. CEO > "Very difficult to set up, very unfriendly UX, ROI isn't seen until 6 months in." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3657708) Jared C. Marketing Specialist > "The collection of customer data is very effective, since based on that we can devise better advertising campaigns and adapt to..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4636092) CC Caroline C. Marketing Associate > "Marketo has more capabilities, but it's not practical for the average business to manage." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3214428) RR Rares R. Marketing Operations Manager > "From lead scoring and nurturing to email marketing, to hosting webinars, creating landing pages, and using forms, the platform..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4652899) VR Verified Reviewer Demand Generation & Marketing Ops Specialist > "Sometimes there are glitches and it acts really slow and has you refresh a lot of times, or takes a while for things to load." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2451191) JB Janelle B. Customer Relations Manager > "The campaign monitoring works great and has a lot of customization options." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6074422) VR Verified Reviewer Instructional Technology Coordinator > "I would say that the reporting would be the biggest drawback." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3374184) OI Ogarekpe I. Implementation Engineer > "This tool is a game changer in elevating your marketing efforts and driving engagement." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6207448) VR Verified Reviewer sales > "I get inundated with what seems to be totally random leads with no actionable information mixed in with the actionable ones." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2449683) ED Ephantus D. Project Manager > "It makes content management easy" [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6247939) ML Miao L. Marketing Director > "The classic user-interface is outdated, and the drag-and-drop function is not good as mentioned." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2293932) DKS Devendra Kumar S. Manager > "Additionally, Marketo Engage has allowed us to automate processes, saving us time and money, and enabling us to focus more on..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4579837) CC Caroline C. Marketing Associate > "Clients were never, ever able to handle it on their own." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3214428) MT Marek T. CEO > "One of the things I liked most about Marketo Engage was its comprehensive set of marketing automation features." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4809982) Cameron E. Marketing Operations Manager > "The interface is dated and harder to navigate if you don't know what you are doing." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2299315) TOD Thierno Ousmane D. Loans manager > "Robust features: Marketo Engage provides a wide range of tools and features for marketing automation, email marketing, and lead..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4599814) VR Verified Reviewer Product Marketing Analyst > "I occasionally have issues with email formatting and these problems are very hard to fix." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2168048) JB Janelle B. Customer Relations Manager > "We were able to connect our tools with it very very quickly thanks to the native integrations." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6074422) IF Imad F. Marketing Specialist > "Sometimes I can't understand somethings, but they have loads of tutorials on their website and YouTube." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2416045) DKS Devendra Kumar S. Manager > "Automation and integration: Marketo Engage provides a wide range of automation capabilities, enabling users to save time and..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4579837) VR Verified Reviewer Marketing Operations Manager > "Customer support is basically nonexistant unless you pay for it. " [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2339012) VR Verified Reviewer Developer > "The analytics dashboard helps me understand the performance of my campaigns in real-time and optimize them for better results." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4445144) JG Jens G. Marketeer > "This is not a tool you should implement when you have a small team." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2548755) DKS Devendra Kumar S. Manager > "Advanced segmentation capabilities: Marketo Engage provides a powerful segmentation engine to target the right audiences and..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4579837) Lindsey M. Senior Manager, Demand Generation > "It is hard to use if you don't know your way around." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2715666) [View Reviews](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) VR Verified Reviewer Analyst > "Works well for small businesses." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___7107425) VR Verified Reviewer Analyst > "Design templates feel a bit limited." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___7107425) VR Verified Reviewer Service provider > "This software allows me to automate my email communication and improve my email open rate, thanks to features like A/B..." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4937754) CR Christopher R. Coach > "Adding in a verified email address is also slightly difficult if you dont know what you are doing, a lot of other platforms..." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6637415) DE Duncan E. CIO > "So if you don't need those things its a good starting point - allthough like many other providers they did double the price..." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6827662) John S. Social Media Consultant > "One downside I have experienced with AWeber is the limited flexibility in customizing certain features. While the templates..." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4781779) DE Duncan E. CIO > "Good basic feature set, Fairly easy to use, proactively tries to limit spam sign ups." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6827662) MA Mohamed A. معلم لبرامج ميكروسوفت > "Outdated Interface in Some Areas" [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6783092) AB Angelica B. University Intern > "The program offers in-depth analytics and reporting that provide insightful data on subscriber behavior and campaign..." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4849091) Sam H. Marketing Specialist > "Although Aweber has many useful capabilities, I have found that its email template customization possibilities are limited,..." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4839536) Patty H. CEO Virtual Consultant > "Includes simple e-commerce functionality for landing pages." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6245338) CM Carolyne M. Owner > "I found them to be really restrictive with my email list and I lost a lot of subscribers." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6494647) AB Angelica B. University Intern > "We could monitor engagement levels and modify our email campaigns as needed thanks to AWeber's dependable deliverability and..." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4849091) VR Verified Reviewer Writer > "AWeber is not intuitive and it is lacking some of the features that other email companies offer." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6235482) AB Angelica B. University Intern > "The wide template collection and customisable sign-up forms offered by AWeber further improve lead generation and brand..." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4849091) AR Anthony R. Publisher > "The issue that made me leave AWeber was primarily pricing, although to state that it was pricing alone would be incorrect." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6641699) Steve D. Owner and Chief Bottle Washer > "The app/tool can be great 99% of the time, but that one time you need help, you want that support ASAP, and Aweber delivers..." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6708760) AR Anthony R. Publisher > "It would be correctly stated as well as be what I disliked most about AWeber was the price-to-quality ratio." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6641699) Nanaka S. Infrastructure Specialist > "Also, increasing the number of third-party integrations that are enabled would give users even more options when integrating..." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___5013493) JK Josh K. Marketer and Recruiter > "I think the price compared to how many people you can have in the campaign isn’t very good." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6541257) GZM Gina Zoie M. Creator > "The free version is perfect for the beginner and as you grow they offer more features to support your growing email..." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4999252) John S. Social Media Consultant > "However, if you require more customization and in-depth reporting, it may not be the best fit for your needs." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4781779) BH Bahaa H. Planning Manager > "Aweber is the new gem in town. With it's excellent features it does exactly what it was created for." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6775148) AR Anthony R. Publisher > "It was the tone of the email, though, that made it somewhat condescending." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6641699) JH Jeffrey H. President > "They have been able to help us with suggestions on landing pages, templates for broadcasts, and sign-up forms." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___5009909) CM Carolyne M. Owner > "I couldn't send them another email from there." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6494647) AR Anthony R. Publisher > "I joined AWeber on the advice of more than a few people in my circles, with the strongest accolade being about the superb..." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6641699) AR Anthony R. Publisher > "Simply put, they decided to charge too much for too little." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6641699) Steve D. Owner and Chief Bottle Washer > "It works as it is supposed to, but my most liked feature is the customer service." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6708760) VR Verified Reviewer Cofounder > "They keep adding new features (like landing page builder, but they are completely ignoring the fact that their ecom features..." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___3529801) Nanaka S. Infrastructure Specialist > "Simple email automation solutions have simplified our marketing efforts, allowing us to easily construct dynamic campaigns." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___5013493) DM David M. Seller > "Deliverability was ok, now its turned very bad" [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6655138) CM Carolyne M. Owner > "Aweber is straightforward and has a good interface and a no-nonsense approach to email marketing." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6494647) AV Amanda V. Administrator developer tech support etc. > "When we first started with AWeber a long time ago, it wasn't the most user friendly platform and was pretty limited in what..." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6063543) GZM Gina Zoie M. Creator > "I also have the confidence to know that as my business grows AWeber has all the features I need to manage my email marketing..." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4999252) MSB Manish Singh B. Affiliate Marketer > "Aweber is well-regarded as a solid option for managing email marketing campaigns, but it may not be the best fit for..." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4556695) JK Josh K. Marketer and Recruiter > "I liked that it guaranteed the deliverability of emails." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6541257) JD Jessie D. Founder > "A disadvantage I experienced is that back in the day when I used AWeber, some other users were using AWeber to spam people..." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___3490762) VC Vanessa C. Marketing Associate > "Easy to use email management system, from managing your lists to designing your emails." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6608782) Bill Laurel P. Programmer > "I also found that some of the reporting was not very detailed and I was not able to access some of the data I needed." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4690848) CM Carolyne M. Owner > "Aweber was the 'gold standard' in email marketing when I used it a few years ago." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6494647) ES Ed S. CVO > "Lacks features and functionality that dedicated Marketing CRMs provide to automate more of your marketing" [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___3523549) RG Randall G. Owner > "The push notifications, social media integrations, and automation made aWeber a game changer." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4981025) Juan Pablo B. COO > "We experienced some problems with the unsubscribed list, sometimes needed to verify it and cleaned it manually." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___3543958) IK Ifeanyi K. Director > "We use Aweber to connect more with our audience via email campaigns, email automation, sending out newsletters, and tracking..." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___3651943) DD Darma D. Solopreneur/author/mentor > "It caused me to loose over $400 — by using one of those tags incorrectly, it triggered an automatic email to download my..." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___2991855) CT Carleton T. Admin > "Works reliably and their customer support is helpful." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6591139) JR Jean R. Director > "Languages : some part of the software are "hardcoded" in English which is problematic for foreign subscribers." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___3503473) VR Verified Reviewer Court Reporter > "It has many features such as split testing, many email templates, landing page builder, it hosts and import email lists from..." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___3502381) Valor L. Project Management Consultant > "Aweber doesn't have the ability to really customize forms nicely." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___3908449) JJ Juliet J. Blogger > "It allows you to send 3000 emails per month for free, this makes it perfect for beginners who are just getting started with..." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4156596) Edward N. Affiliate Marketing Specialist > "This can be extremely frustrating as it can lead to lost leads, lost sales, and diminished customer trust." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4505279) Nanaka S. Infrastructure Specialist > "AWeber's holistic approach has improved our email marketing strategy and strengthened customer relationships." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___5013493) JR Jean R. Director > "Templates are quite dated and the general interface is a bit limited." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___3503473) SC Samantha C. Manager > "They have a bank of free stock photos and memes that are great as well." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4899594) LE Linden E. Content Creator, marketing director > "The lead pages on Aweber aren’t great, and they don’t always work fantastic putting them into a Wordpress blog." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___3967711) Sam H. Marketing Specialist > "If you're seeking for a dependable and simple email marketing solution, AWeber is what you need." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4839536) MT Mamuyovwi T. Product manager > "Higher plans are a little bit too expensive for the average user, higher barrier of entry" [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___3708738) RF Regina F. Manager > "AWeber is an excellent email marketing /contact management platform for those serious about growing their business." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6227690) VR Verified Reviewer Marketing Manager > "Deliverability is just ok, it could be better." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4851335) Palash S. Product Head > "The best thing is the way to manage the Email flow, lead capture and email campaign management automated." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___3504346) Sunitha H. NATIONAL SCHOOL FEEDING PROGRAM FACILITATOR > "The biggest negative of AWeber is its lack of support for mobile users." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4656082) MC Marisa C. Content Creator > "You can start navigating the interface, and you can easily find your way around it to create your first landing page or..." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___3739050) AL Alicia L. Business Owner > "Unfortunately, you do need to pay to make use of the features, the free version is not enough. " [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4697496) VR Verified Reviewer Partner > "Their support is better than Mailchimp." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6234102) MC Megan C. Freelance digital marketer > "It's inconvenient to switch between platforms to integrate my work flow." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___3751771) KW Katherine W. Owner > "I also love that I can see the analytics and how many people have opened the email." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4782162) Tolu A. Digital marketing consultant > "The cost also rises and piles up as your contacts continue to increase." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___3599281) HB Hemal B. CEO > "AWeber has significantly contributed to the growth of my business through Email Marketing." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4980217) PL Paul L. Freelancer > "The RSS to email templates are inadequate, and they aren't editable with Aweber's regular drag-and-drop email builder." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___3135434) JK Josh K. Marketer and Recruiter > "It was always user friendly and never created any frustrating days." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6541257) DG Danielle G. Coach > "I really don't like that subscribers are counted as many times as the number of lists and that unsubscribed are counted in..." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___2888296) Peter B. Owner > "It's reliable and dependable" [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6692408) DM Donna M. Author > "It makes sending to my email followers easy and provides useful reports, but I'm having trouble justifying the expense of..." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___3348826) JF Jacob F. Store Manager > "It is the greatest hack for pioneers who wants to grow their own companies fast." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___5048748) SH Steve H. Writer / Producer > "For me (a very small company) their customer service was lacking repeatedly." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4132488) RR Robert R. Owner > "Good implementation of split tests and reporting." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4848469) Muhammad I. Freelancer > "The free plan does not available" [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___3768065) ML Michelle L. Owner > "I found Aweber to be a great software - easy to use, fully loaded with functionality for any business and integrates well..." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___5091298) MC Marisa C. Content Creator > "I normally struggle when using new software." [See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___3739050) [View Reviews](https://www.capterra.com/p/95949/AWeber-Email-Marketing/reviews/) ## User interface 4.26 (710) [AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/) 4.39 (321) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important Marketo Engage Top features 42/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/75130/Marketo-Lead-Management/#features) AWeber 41/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#features) ### Recognition No recognitions have been awarded to Marketo Engage No recognitions have been awarded to AWeber ### Deployment & support Marketo Engage Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos AWeber Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Marketo Engage - By Adobe - Located in United States - Founded in 1982 AWeber - By AWeber - Located in United States - Founded in 1998 ## Popular Comparisons [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,406)](https://www.capterra.com/p/132996/brevo/reviews/) Contact vendor for pricing Price $9/month 4.3 Features 4.5 3.8 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/75130-132996/Marketo-Lead-Management-vs-brevo) [AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/)[4.39 (321)](https://www.capterra.com/p/95949/AWeber-Email-Marketing/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,406)](https://www.capterra.com/p/132996/brevo/reviews/) $15/month Price $9/month 4.2 Features 4.5 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/95949-132996/AWeber-Email-Marketing-vs-brevo) [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,565)](https://www.capterra.com/p/110228/MailChimp/reviews/) Contact vendor for pricing Price $13/month 4.3 Features 4.4 3.8 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/75130-110228/Marketo-Lead-Management-vs-MailChimp) [AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/)[4.39 (321)](https://www.capterra.com/p/95949/AWeber-Email-Marketing/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,565)](https://www.capterra.com/p/110228/MailChimp/reviews/) $15/month Price $13/month 4.2 Features 4.4 4.3 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/95949-110228/AWeber-Email-Marketing-vs-MailChimp) [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Contact vendor for pricing Price $15/month 4.3 Features 4.5 3.8 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/75130-79367/Marketo-Lead-Management-vs-ActiveCampaign) [AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/)[4.39 (321)](https://www.capterra.com/p/95949/AWeber-Email-Marketing/reviews/) vs [Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,316)](https://www.capterra.com/p/202338/Gmail/reviews/) $15/month Price $0 4.2 Features 4.7 4.3 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/95949-202338/AWeber-Email-Marketing-vs-Gmail) [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,256)](https://www.capterra.com/p/136603/MailerLite/reviews/) Contact vendor for pricing Price $10/month 4.3 Features 4.5 3.8 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/75130-136603/Marketo-Lead-Management-vs-MailerLite) [AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/)[4.39 (321)](https://www.capterra.com/p/95949/AWeber-Email-Marketing/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,256)](https://www.capterra.com/p/136603/MailerLite/reviews/) $15/month Price $10/month 4.2 Features 4.5 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/95949-136603/AWeber-Email-Marketing-vs-MailerLite) [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,911)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Contact vendor for pricing Price $12/month 4.3 Features 4.2 3.8 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-75130/Constant-Contact-vs-Marketo-Lead-Management) [AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/)[4.39 (321)](https://www.capterra.com/p/95949/AWeber-Email-Marketing/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $15/month Price $15/month 4.2 Features 4.5 4.3 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-95949/ActiveCampaign-vs-AWeber-Email-Marketing) [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) vs [Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.83 (2,126)](https://www.capterra.com/p/198994/Systeme/reviews/) Contact vendor for pricing Price $17/month 4.3 Features 4.7 3.8 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/75130-198994/Marketo-Lead-Management-vs-Systeme) [AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/)[4.39 (321)](https://www.capterra.com/p/95949/AWeber-Email-Marketing/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,911)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $15/month Price $12/month 4.2 Features 4.2 4.3 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-95949/Constant-Contact-vs-AWeber-Email-Marketing)