# Compare Emma by Marigold vs Uberflip 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Emma by Marigold and Uberflip based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/75428-124885/Emma-vs-Uberflip

---

# Emma by Marigold vs Uberflip Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Emma by MarigoldUberflip2/4 selected

[Emma by Marigold](https://www.capterra.com/p/75428/Emma/)[4.2 (156)](https://www.capterra.com/p/75428/Emma/reviews/)

[Uberflip](https://www.capterra.com/p/124885/Uberflip/)[4.4 (170)](https://www.capterra.com/p/124885/Uberflip/reviews/)

[## Emma by Marigold](https://www.capterra.com/p/75428/Emma/)[4.2 (156)](https://www.capterra.com/p/75428/Emma/reviews/)

Starting Price

$99.00/month

Value-for-Money

4

Functionality

3.9

Ease of Use

4.2

Customer Service

4.2

Reviews Sentiment

NA

Based on [156 reviews](#user-reviews)

Positive

127

Neutral

20

Negative

9

[## Uberflip](https://www.capterra.com/p/124885/Uberflip/)[4.4 (170)](https://www.capterra.com/p/124885/Uberflip/reviews/)

Starting Price

$0.01/month

Value-for-Money

4.1

Functionality

4.2

Ease of Use

4.2

Customer Service

4.6

Reviews Sentiment

SB

AH

Based on [170 reviews](#user-reviews)

Positive

157

Neutral

11

Negative

2

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## Summary

* * *

Features in Personalization Software

Best performer

27 / 35

Only Emma by Marigold

-   A/B Testing
-   Behavioral Targeting
-   Campaign Segmentation

18 / 35

Only Uberflip

-   Recommendations

User satisfaction

User satisfaction

4.2

User reviews[156](https://www.capterra.com/p/75428/Emma/reviews/)

Ease of use

4.2

Functionality

3.9

Value for money

4.0

Customer support

4.2

User satisfaction

4.4

User reviews[170](https://www.capterra.com/p/124885/Uberflip/reviews/)

Ease of use

4.2

Functionality

4.2

Value for money

4.1

Customer support

4.6

Price starts from

Price starts from

$99Other, Per Month

-   Free version
-   Free trial

Price starts from

$0.01Other, Per Month

-   Free version
-   Free trial

Best for

Best for

Execute best-in-class relationship marketing strategies with an email marketing solution purpose-built for higher education, franchises, non-profits, and distributed businesses.

Best for

Uberflip targets medium to large enterprise B2B businesses, with a particular focus on the manufacturing, health & life sciences, and financial services industries. However, we empower marketing teams

## User reviews

Pros & cons

NA

Ngozi A.

AG Director Arts and Craft Department

> "Emma by Marigold allows me to create, customize and send high volume outbound emails through workflow automation which saves..."

[See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6534172)

RN

Rachel N.

Head of Sales and Dispatch

> "Unfortunately, Emma by Marigold free plan does not encompass advanced marketing automation features."

[See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6843256)

FS

Felicia S.

Executive Team Leader

> "With Emma by Marigold, I am able to seamlessly create, customize and send marketing emails automatically."

[See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6884751)

JR

Jason R.

Digital Content Specialist

> "Emma by Marigold lack tons of free email templates and lack website builder capabilities."

[See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6282915)

GL

Garlasco L.

Digital Marketer

> "The email marketing and digital support from Emma is a feature that the software has and they create a suitable marketing..."

[See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6249592)

EC

Ellese C.

Sales Consultant

> "Unfortunately, Emma by Marigold does not offer website builder capabilities."

[See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6509317)

AA

Adegboyega A.

Ticketing Agent

> "Emma by Marigold offers all the tools that enables me to seamlessly connect with customers in real-time."

[See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6403339)

VR

Verified Reviewer

Digital

> "The inability to export data easily was the main reason we had to move away."

[See full review](https://www.capterra.com/p/75428/Emma/#GetApp___3743323)

NW

Nsogbu W.

Assistant Hatchery and Early Stage Manager

> "Automating marketing strategies with Emma by Marigold saves time and boost productivity which is the most iconic thing ever."

[See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6416688)

JS

Joseph S.

Marketing Manager

> "limited functionality with drag and drop editor, setting up multiple emails for a single campaign can be tedious, unable to..."

[See full review](https://www.capterra.com/p/75428/Emma/#Capterra___3431701)

JD

Jennifer D.

Owner/Manager

> "The set up and automation process gives me time to focus on my business because I know my welcome emails, birthday emails, and..."

[See full review](https://www.capterra.com/p/75428/Emma/#Capterra___4821850)

EY

Enes Y.

Information Technology

> "There are not many negative aspects of the application. But it got a little expensive."

[See full review](https://www.capterra.com/p/75428/Emma/#Capterra___3574918)

RD

Ram D.

Chief of Party

> "It is simple to create and send personalized and targeted email marketing campaigns with Emma Marigold."

[See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6283607)

JC

Jeffrey C.

Principal

> "Just awful that there is no way to call and talk to someone."

[See full review](https://www.capterra.com/p/75428/Emma/#Capterra___3867846)

CB

Cameron B.

Owner

> "The feature that most attracted me to Emma was its integration with my Opentable account."

[See full review](https://www.capterra.com/p/75428/Emma/#SoftwareAdvice___6014686)

Jordan B.

vp

> "It was extremely cumbersome to use and not very user friendly to someone without coding knowledge."

[See full review](https://www.capterra.com/p/75428/Emma/#Capterra___3511678)

FR

Fatture R.

Digital Marketer

> "The presence of email marketing option from the program is a fruitful part."

[See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6222643)

SH

Steve H.

CEO

> "Also, when I wanted to upgrade my membership, they were happy to take more money. When I asked to lower my contact number..."

[See full review](https://www.capterra.com/p/75428/Emma/#Capterra___3333598)

FR

Fatture R.

Digital Marketer

> "The dynamics in ensuring digital marketing which reaches more people."

[See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6222643)

BE

Ben E.

Director of Communication

> "Line spacing, text formatting, and other inconsistencies would occur when viewing a test email, which were all things that did..."

[See full review](https://www.capterra.com/p/75428/Emma/#Capterra___2370451)

CB

Cameron B.

Owner

> "I'm pretty sure if I wanted to upgrade there would be no problem in doing so."

[See full review](https://www.capterra.com/p/75428/Emma/#SoftwareAdvice___6014686)

BE

Ben E.

Director of Communication

> "Most of these issues only occurred when copying and pasting content into the draft."

[See full review](https://www.capterra.com/p/75428/Emma/#Capterra___2370451)

[View Reviews](https://www.capterra.com/p/75428/Emma/reviews/)

SB

Stephen B.

Marketing

> "The ability to create custom landing pages for prospects and populating it with materials from our entire content library has simplified the way we reach out to potential clients."

[See full review](https://www.capterra.com/p/124885/Uberflip/#Capterra___2806325)

VR

Verified Reviewer

Product Expert

> "This and some other aspects also make it a bit difficult to teach newbies how to work with and takes time to get used to."

[See full review](https://www.capterra.com/p/124885/Uberflip/#GetApp___2118973)

[View Reviews](https://www.capterra.com/p/124885/Uberflip/reviews/)

## User interface

[Emma by Marigold](https://www.capterra.com/p/75428/Emma/)

4.20 (156)

[Uberflip](https://www.capterra.com/p/124885/Uberflip/)

4.40 (170)

### Features

Emma by Marigold

Top features

27/35

-   Abandoned Cart Saver
-   A/B Testing
-   Account Based Marketing
-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Behavioral Targeting
-   Behavior Tracking
-   Campaign Management
-   Campaign Segmentation
-   Content Analytics
-   Content Management
-   Contextual Targeting
-   Customer Profiles
-   Customer Segmentation
-   Customizable Branding
-   Customizable Forms
-   Drag & Drop
-   Email Marketing
-   Engagement Tracking
-   Experience Management
-   Generative AI
-   Multi-Campaign
-   Multi-Channel Marketing
-   Real-Time Analytics
-   Real-Time Reporting
-   Recommendations
-   Reporting/Analytics
-   Template Management
-   Third-Party Integrations
-   Visual Analytics
-   Website Analytics
-   Website Personalization
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/75428/Emma/#features)

Uberflip

18/35

-   Abandoned Cart Saver
-   A/B Testing
-   Account Based Marketing
-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Behavioral Targeting
-   Behavior Tracking
-   Campaign Management
-   Campaign Segmentation
-   Content Analytics
-   Content Management
-   Contextual Targeting
-   Customer Profiles
-   Customer Segmentation
-   Customizable Branding
-   Customizable Forms
-   Drag & Drop
-   Email Marketing
-   Engagement Tracking
-   Experience Management
-   Generative AI
-   Multi-Campaign
-   Multi-Channel Marketing
-   Real-Time Analytics
-   Real-Time Reporting
-   Recommendations
-   Reporting/Analytics
-   Template Management
-   Third-Party Integrations
-   Visual Analytics
-   Website Analytics
-   Website Personalization
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/124885/Uberflip/#features)

### Recognition

No recognitions have been awarded to Emma by Marigold

No recognitions have been awarded to Uberflip

### Deployment & support

Emma by Marigold

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Uberflip

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Emma by Marigold

-   By Marigold
-   Located in United States
-   Founded in

Uberflip

-   By Uberflip
-   Located in Canada
-   Founded in 2012

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