Capterra Logo
Helping businesses choose better software since 1999

Emma by Marigold vs Singular: Which is a better fit?

Updated on October 27th, 2024
Capterra offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.
Summary
Features in Mobile Marketing
38
Best performer
49
  • Autoresponders
  • Campaign Scheduling
  • Contact Database
37
49
  • Conversion Tracking
  • Multi-Channel Attribution
  • Push Notifications
User satisfaction
4.2
User reviews153
Ease of use
4.2
Functionality
3.9
Value for money
4.0
Customer support
4.2
4.6
User reviews27
Ease of use
4.4
Functionality
4.6
Value for money
4.8
Customer support
4.9
Price starts from
Monthly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

Execute best-in-class relationship marketing strategies with an email marketing solution purpose-built for higher education, franchises, non-profits, and distributed businesses.

Singular works with 50% of the top 100 grossing apps. We provide a comprehensive, holistic solution empowering marketers with complete visibility into the impact of their campaigns on business growth.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
video-de5eba14-cce7-4cc7-dba3-08da50bd8f30
Jordan B
VP
3.0

Jordan B.: Hi, I'm Jordan, vice president. And I give Emma a three out of five stars. For more reviews like this, click below. We were using Constant Contact before for our email client management and for marketing efforts, and then we switched over to Emma at that point. We chose Emma because it was referred to us by a marketing company that we were tied in with. And they had had some success with utilizing Emma in the past. And there were a couple of features that they recommended us utilize that Constant Contact just didn't have. Getting started with Emma was okay. It was a simple-ish process. You really need to have a little bit more advanced knowledge of how to work in the email marketing space, as well as maybe some coding background for just implementing it off the ground. I think the best piece of advice I'd give somebody just getting started with Emma is just make sure you know if you're an advanced user or not. If you're just trying to do some simple marketing messages, you may want to go with one of the other programs, like Constant Contact, out of the marketplace. Otherwise, if you need to be able to do a little bit more with your marketing messaging and get in the nuts and bolts of it, then you can retool and do everything you need to do with Emma.

How Capterra sources reviews
View all video reviews
No video reviews yet
User interface
75428 video thumbnail}
1 Video
No videos provided by vendor
75428
3 screenshots
153688
5 screenshots

Emma by Marigold

Top Features
38/49
  • Conversion Tracking
  • Coupons
  • Location-Based Marketing
  • Mobile Alerts
  • Multi-Channel Attribution
  • Push Notifications
  • Reminders
  • ROI Tracking
  • Social Media Integration
  • Social Promotion
  • Text-to-Win
  • A/B Testing
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • API
  • Autoresponders
  • Behavior Tracking
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Contact Database
  • Contact Management
  • Contextual Targeting
  • CRM
  • Customer Segmentation
  • Customizable Branding
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Email Marketing
  • Engagement Tracking
  • Event Triggered Actions
  • Landing Pages/Web Forms
  • Mobile Access
  • Multi-Campaign
  • Multi-Channel Marketing
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Reporting & Statistics
  • SMS Marketing
  • SMS Messaging
  • Third-Party Integrations
  • Visual Analytics
See All features
Hide Mobile Marketing Software Features -

Singular

37/49
Show Mobile Marketing Software Features +

Emma by Marigold

--

Singular

  • Best Value Marketing Attribution
    Software (2022)
Emma by Marigold
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Singular
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Emma by Marigold
  • By Marigold
  • Located in United States
Singular
  • By Singular
  • Located in United States
  • Founded in 2014
Recommendations

Products similar to those you're currently comparing: