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Emma by Marigold vs OneSignal: Which is a better fit?

Updated on January 15th, 2025
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What's your intended use case?
Summary
Key features rated by users
Features selected based on 962 reviews from Customer Engagement users.
% Fit
Not enough reviews
Feature ratings
Content Management
--
CRM
5.0
Activity Tracking
--
Customer Database
--
Engagement Tracking
4.9
% Fit
Missing features
Not enough reviews
Feature ratings
Content Management
NA
CRM
--
Activity Tracking
4.7
Customer Database
NA
Engagement Tracking
4.3
User satisfaction
4.2
User reviews153
Ease of use
4.2
Functionality
3.9
Value for money
4.0
Customer support
4.2
4.7
User reviews99
Ease of use
4.5
Functionality
4.6
Value for money
4.6
Customer support
4.5
Price starts from
Monthly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

Execute best-in-class relationship marketing strategies with an email marketing solution purpose-built for higher education, franchises, non-profits, and distributed businesses.

OneSignal empowers over 2M users at mobile-first companies of all sizes to drive retention and revenue growth through a modern omnichannel customer engagement platform.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
video-de5eba14-cce7-4cc7-dba3-08da50bd8f30
Jordan B
VP
3.0

Jordan B.: Hi, I'm Jordan, vice president. And I give Emma a three out of five stars. For more reviews like this, click below. We were using Constant Contact before for our email client management and for marketing efforts, and then we switched over to Emma at that point. We chose Emma because it was referred to us by a marketing company that we were tied in with. And they had had some success with utilizing Emma in the past. And there were a couple of features that they recommended us utilize that Constant Contact just didn't have. Getting started with Emma was okay. It was a simple-ish process. You really need to have a little bit more advanced knowledge of how to work in the email marketing space, as well as maybe some coding background for just implementing it off the ground. I think the best piece of advice I'd give somebody just getting started with Emma is just make sure you know if you're an advanced user or not. If you're just trying to do some simple marketing messages, you may want to go with one of the other programs, like Constant Contact, out of the marketplace. Otherwise, if you need to be able to do a little bit more with your marketing messaging and get in the nuts and bolts of it, then you can retool and do everything you need to do with Emma.

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video-e1fa6294-66d2-47e2-5378-08dc963c213d
Tomás P
Senior Software Engineer
4.0

Tomas P.: Hey, I'm Tomas. I'm a software developer, and I work for a software developing company that has 20 people. I rate OneSignal four out of five. Before using OneSignal, I was using Firebase push notification system, but it didn't work that well because we couldn't actually track any of the journeys or anything that we were trying to fix in terms of the opening of the push notifications because we didn't have a dedicated panel for us to actually see how those messages were performing. So that's why we find out in OneSignal solution we needed to actually implement for push notification [inaudible 00:00:40]. We started using OneSignal first because it's free at the beginning, and you can right away start using it. And because of the very well documented SDK implementation they have for every single platform that we actually used. So we use hybrid mobile applications, and they actually had an SDK for every single one of the implementations we had. And as well, they actually included email and web push notifications as well. So it was supernatural for us to actually use it in our project right away, right out of the box. And it didn't cost us anything until we actually needed to have a expanded amount of push notifications being sent and reports of the performance we were getting from the push notifications. So right at the bat it was free, so there was no harm for actually trying it out, and that's why we started using it. When we started using OneSignal, it was actually pretty easy to start it with because I actually created a proof of concept so I could show it to my teammates and people in the project management branch because we were trying to use a new implementation and a new technology for the push notifications so we were getting different options. So OneSignal was really easy to actually get to work first for web, because we were using a web platform, and then seeing what it will take to actually make it work in a mobile application. It was like a no-brainer for us to actually start using it. If anyone is thinking about using OneSignal, I'll probably just point out the fact that they don't have WhatsApp integration. So for example, if you're aiming for a Latin American kind of market where people usually use WhatsApp as the way of the communication or the communication channel, you're probably going to want to have another option like Twilio or anything like that. But anything else you can actually use OneSignal for, you can actually use it for email journeys or campaigns to actually see open rates and everything in a single dashboard. So using OneSignal give you the opportunity to use, no matter what language you're using, no matter what platform you're actually developing for, there is going to be an option for you to actually be able to use it in a very easy way. They have a really good documentation, so if you are thinking on using OneSignal, that's going to be like a breeze for you to actually get started with it.

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User interface
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1 Video
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1 Video
75428
3 screenshots
No screenshots provided by vendor

Emma by Marigold

28/40
  • Churn Management
  • Content Creation
  • Customer Portal
  • Feedback Management
  • Gamification
  • Live Chat
  • Monitoring
  • Multi-Language
  • Sentiment Analysis
  • Social Media Integration
  • Tagging
  • Widgets
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • API
  • Campaign Management
  • Communication Management
  • Content Management
  • CRM
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Email Management
  • Engagement Tracking
  • Event Triggered Actions
  • Multi-Channel Communication
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Reporting
  • Reporting/Analytics
  • Surveys & Feedback
  • Third-Party Integrations
  • Visual Analytics
See All features
Hide Customer Engagement Software Features -

OneSignal

28/40
Show Customer Engagement Software Features +

Emma by Marigold

--

OneSignal

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Emma by Marigold
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
OneSignal
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Emma by Marigold
  • By Marigold
  • Located in United States
OneSignal
  • By OneSignal
  • Located in United States
  • Founded in 2015
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