# Compare Emma by Marigold vs OneSignal 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Emma by Marigold and OneSignal based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/75428-163452/Emma-vs-OneSignal --- # Emma by Marigold vs OneSignal Features and Cost Comparison Last updated June 3rd, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: Emma by MarigoldOneSignal2/4 selected [Emma by Marigold](https://www.capterra.com/p/75428/Emma/)[4.2 (156)](https://www.capterra.com/p/75428/Emma/reviews/) [OneSignal](https://www.capterra.com/p/163452/OneSignal/)[4.7 (106)](https://www.capterra.com/p/163452/OneSignal/reviews/) [## Emma by Marigold](https://www.capterra.com/p/75428/Emma/)[4.2 (156)](https://www.capterra.com/p/75428/Emma/reviews/) Starting Price $99.00/month Value-for-Money 4 Functionality 3.9 Ease of Use 4.2 Customer Service 4.2 Reviews Sentiment NA Based on [156 reviews](#user-reviews) Positive 127 Neutral 20 Negative 9 [## OneSignal](https://www.capterra.com/p/163452/OneSignal/)[4.7 (106)](https://www.capterra.com/p/163452/OneSignal/reviews/) Starting Price $9.00/month Value-for-Money 4.6 Functionality 4.6 Ease of Use 4.5 Customer Service 4.6 Reviews Sentiment Based on [106 reviews](#user-reviews) Positive 104 Neutral 1 Negative 1 ## Not a match? 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What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 790 reviews from customer engagement software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 75%Fit Missing features Feature ratings Email Management 5.0 Content Management 5.0 Real-Time Data 5.0 Social Media Integration NA Engagement Tracking 4.9 60%Fit Missing features Feature ratings Email Management 3.0 Content Management NA Real-Time Data 5.0 Social Media Integration NA Engagement Tracking 4.4 User satisfaction User satisfaction 4.2 User reviews[156](https://www.capterra.com/p/75428/Emma/reviews/) Ease of use 4.2 Functionality 3.9 Value for money 4.0 Customer support 4.2 User satisfaction 4.7 User reviews[106](https://www.capterra.com/p/163452/OneSignal/reviews/) Ease of use 4.5 Functionality 4.6 Value for money 4.6 Customer support 4.6 Price starts from Price starts from $99Other, Per Month - Free version - Free trial Price starts from $9Usage Based, Per Month - Free version - Free trial Best for Best for Execute best-in-class relationship marketing strategies with an email marketing solution purpose-built for higher education, franchises, non-profits, and distributed businesses. Best for OneSignal empowers over 2M users at mobile-first companies of all sizes to drive retention and revenue growth through a modern omnichannel customer engagement platform. ## User reviews Pros & cons NA Ngozi A. AG Director Arts and Craft Department > "Emma by Marigold allows me to create, customize and send high volume outbound emails through workflow automation which saves..." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6534172) RN Rachel N. Head of Sales and Dispatch > "Unfortunately, Emma by Marigold free plan does not encompass advanced marketing automation features." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6843256) FS Felicia S. Executive Team Leader > "With Emma by Marigold, I am able to seamlessly create, customize and send marketing emails automatically." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6884751) EC Ellese C. Sales Consultant > "Unfortunately, Emma by Marigold does not offer website builder capabilities." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6509317) AA Adegboyega A. Ticketing Agent > "Emma by Marigold offers all the tools that enables me to seamlessly connect with customers in real-time." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6403339) JR Jason R. Digital Content Specialist > "Emma by Marigold lack tons of free email templates and lack website builder capabilities." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6282915) NW Nsogbu W. Assistant Hatchery and Early Stage Manager > "Automating marketing strategies with Emma by Marigold saves time and boost productivity which is the most iconic thing ever." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6416688) VR Verified Reviewer Digital > "The inability to export data easily was the main reason we had to move away." [See full review](https://www.capterra.com/p/75428/Emma/#GetApp___3743323) GL Garlasco L. Digital Marketer > "The email marketing and digital support from Emma is a feature that the software has and they create a suitable marketing..." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6249592) JS Joseph S. Marketing Manager > "limited functionality with drag and drop editor, setting up multiple emails for a single campaign can be tedious, unable to..." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___3431701) JD Jennifer D. Owner/Manager > "The set up and automation process gives me time to focus on my business because I know my welcome emails, birthday emails, and..." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___4821850) JC Jeffrey C. Principal > "Just awful that there is no way to call and talk to someone." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___3867846) RD Ram D. Chief of Party > "It is simple to create and send personalized and targeted email marketing campaigns with Emma Marigold." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6283607) SH Steve H. CEO > "Also, when I wanted to upgrade my membership, they were happy to take more money. When I asked to lower my contact number..." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___3333598) CB Cameron B. Owner > "The feature that most attracted me to Emma was its integration with my Opentable account." [See full review](https://www.capterra.com/p/75428/Emma/#SoftwareAdvice___6014686) BE Ben E. Director of Communication > "Line spacing, text formatting, and other inconsistencies would occur when viewing a test email, which were all things that did..." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___2370451) FR Fatture R. Digital Marketer > "The presence of email marketing option from the program is a fruitful part." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6222643) EY Enes Y. Information Technology > "There are not many negative aspects of the application. But it got a little expensive." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___3574918) FR Fatture R. Digital Marketer > "The dynamics in ensuring digital marketing which reaches more people." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6222643) Jordan B. vp > "It was extremely cumbersome to use and not very user friendly to someone without coding knowledge." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___3511678) CB Cameron B. Owner > "I'm pretty sure if I wanted to upgrade there would be no problem in doing so." [See full review](https://www.capterra.com/p/75428/Emma/#SoftwareAdvice___6014686) BE Ben E. Director of Communication > "Most of these issues only occurred when copying and pasting content into the draft." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___2370451) [View Reviews](https://www.capterra.com/p/75428/Emma/reviews/) AM Andrew M. Owner > "OneSignal is a reliable customer engagement platform that support in-app messages, push notifications and SMS in one central repository." [See full review](https://www.capterra.com/p/163452/OneSignal/#Capterra___6780228) JoA João A. Copywriter > "My colleagues from IT also reported quite a few issues with API and setting up the pop-ups for acquiring subscribers to push notifications didn't always..." [See full review](https://www.capterra.com/p/163452/OneSignal/#Capterra___6398675) JG Joy G. Owner and Graphic Designer > "OneSignal makes it easy to reach customers through mobile and web applications that get enhanced via push notifications, live chat, SMS and social media..." [See full review](https://www.capterra.com/p/163452/OneSignal/#Capterra___6794261) AM Atul M. senior software engineer > "I found that OneSignal’s free tier has limited features, which can be restrictive for growing apps." [See full review](https://www.capterra.com/p/163452/OneSignal/#Capterra___6768985) AM Amanda M. Ceo > "I can target specific groups, which helps me send relevant messages to the right audience." [See full review](https://www.capterra.com/p/163452/OneSignal/#Capterra___7052965) LM Lindsey M. Director of Marketing Operations > "The push notification setup was a little clunky." [See full review](https://www.capterra.com/p/163452/OneSignal/#Capterra___6769772) VR Verified Reviewer Student and Learner > "It shows me the realtime updates and help me keeping my customers engaged with target devices." [See full review](https://www.capterra.com/p/163452/OneSignal/#Capterra___6392682) AH Alexandru H. Android Developer > "I had to implement OneSignal in my app and had a problem; but was only reproducible on my client's phone: I had no way to attach a logger and save them,..." [See full review](https://www.capterra.com/p/163452/OneSignal/#Capterra___6140539) VR Verified Reviewer DIgital Operations Executive > "Best out there when it comes to cross-platform push modifications, simple and clear UI, easy to redeploy using previews templates and has a very..." [See full review](https://www.capterra.com/p/163452/OneSignal/#Capterra___6401885) JP Julien P. CTO > "The stats are basically useless, you need to track push performance elsewhere" [See full review](https://www.capterra.com/p/163452/OneSignal/#Capterra___6208003) ES Elias S. Marketing Coordinator > "I love to have Push notifications, emails and SMS all together." [See full review](https://www.capterra.com/p/163452/OneSignal/#Capterra___6879137) JC Jared C. Marketing Specialist > "On one occasion notifications were delayed, we don't know why, but it has been a great concern for which we have not received a response." [See full review](https://www.capterra.com/p/163452/OneSignal/#GetApp___4980238) PL Paulina L. Creator > "It’s a great computer program with excellent customer service and innovations that are frequently incorporated into the programming" [See full review](https://www.capterra.com/p/163452/OneSignal/#Capterra___7068798) JH Janie H. Deputy editor of growth, audience > "Also, I could never maneuver our audience segments to adjust, combine, audit." [See full review](https://www.capterra.com/p/163452/OneSignal/#Capterra___6056702) JC Jared C. Marketing Specialist > "It is a simple software to configure, sending notifications is very fast, it makes it easy to always offer the best to our customers, we attract our..." [See full review](https://www.capterra.com/p/163452/OneSignal/#GetApp___4980238) DT Daniel T. Director > "This is annoying when you just want a quick message to say something is happening, without having to go in and read it and then delete it." [See full review](https://www.capterra.com/p/163452/OneSignal/#Capterra___4823509) JC Jared C. Marketing Specialist > "It is a much needed software as we are able to maintain a great connection with our clients, we have increased our client database, our clients are now..." [See full review](https://www.capterra.com/p/163452/OneSignal/#GetApp___4980238) AM Anshuman M. Software Developer > "The dashboard is quite complex and on using for the first time, it seemed too complicated for me." [See full review](https://www.capterra.com/p/163452/OneSignal/#Capterra___4766959) AM Aviv M. analytics > "OneSignal presents an effective solution for businesses and developers looking to engage their user base through push notifications, in-app messaging,..." [See full review](https://www.capterra.com/p/163452/OneSignal/#Capterra___5058468) WA Wasim A. Director > "From starting to till now, the only one things i am worried about the data, like they don't have option to get backup your data in case if you need to..." [See full review](https://www.capterra.com/p/163452/OneSignal/#Capterra___3554939) LM Lindsey M. Director of Marketing Operations > "We used OneSignal for push notifications and in-app messaging successfully as a young startup." [See full review](https://www.capterra.com/p/163452/OneSignal/#Capterra___6769772) VS Vidi S. Software engineer > "Dashboard can be a bit a bit confusing at the beginning" [See full review](https://www.capterra.com/p/163452/OneSignal/#Capterra___4861845) JoA João A. Copywriter > "You get good and accurate previews of what'll be shown, CTA's work very well too." [See full review](https://www.capterra.com/p/163452/OneSignal/#Capterra___6398675) RKV Rahul Kumar V. Senior Officer > "Cost is too high as compared to other similar service providers" [See full review](https://www.capterra.com/p/163452/OneSignal/#Capterra___3466525) [View Reviews](https://www.capterra.com/p/163452/OneSignal/reviews/) ## User interface [Emma by Marigold](https://www.capterra.com/p/75428/Emma/) 4.20 (156) [OneSignal](https://www.capterra.com/p/163452/OneSignal/) 4.70 (106) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Emma by Marigold Top features 29/42 - Access Controls/Permissions - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Campaign Management - Churn Management - Communication Management - Content Creation - Content Management - CRM - Customer Database - Customer Experience Management - Customer History - Customer Portal - Customer Segmentation - Customizable Branding - Customizable Fields - Customizable Reports - Customizable Templates - Email Management - Engagement Tracking - Event Triggered Actions - Feedback Management - Gamification - Generative AI - Live Chat - Monitoring - Multi-Channel Communication - Multi-Language - Real-Time Analytics - Real-Time Data - Real-Time Reporting - Reporting/Analytics - Sentiment Analysis - Social Media Integration - Surveys & Feedback - Tagging - Third-Party Integrations - Visual Analytics - Widgets [See all features](https://www.capterra.com/p/75428/Emma/#features) OneSignal 28/42 - Access Controls/Permissions - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Campaign Management - Churn Management - Communication Management - Content Creation - Content Management - CRM - Customer Database - Customer Experience Management - Customer History - Customer Portal - Customer Segmentation - Customizable Branding - Customizable Fields - Customizable Reports - Customizable Templates - Email Management - Engagement Tracking - Event Triggered Actions - Feedback Management - Gamification - Generative AI - Live Chat - Monitoring - Multi-Channel Communication - Multi-Language - Real-Time Analytics - Real-Time Data - Real-Time Reporting - Reporting/Analytics - Sentiment Analysis - Social Media Integration - Surveys & Feedback - Tagging - Third-Party Integrations - Visual Analytics - Widgets [See all features](https://www.capterra.com/p/163452/OneSignal/#features) ### Recognition No recognitions have been awarded to Emma by Marigold OneSignal is recognized as a top-rated tool in 1 Capterra Shortlist reports Best Value Customer EngagementSoftware (2026)  ### Deployment & support Emma by Marigold Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos OneSignal Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Emma by Marigold - By Marigold - Located in United States - Founded in OneSignal - By OneSignal - Located in United States - Founded in 2015 ## Popular Comparisons [Emma by Marigold](https://www.capterra.com/p/75428/Emma/)[4.20 (156)](https://www.capterra.com/p/75428/Emma/reviews/) vs [Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.82 (2,128)](https://www.capterra.com/p/198994/Systeme/reviews/) $99/month Price $17/month 3.9 Features 4.7 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/75428-198994/Emma-vs-Systeme) [OneSignal](https://www.capterra.com/p/163452/OneSignal/)[4.70 (106)](https://www.capterra.com/p/163452/OneSignal/reviews/) vs [Braze](https://www.capterra.com/p/155423/Appboy/)[4.70 (168)](https://www.capterra.com/p/155423/Appboy/reviews/) $9/month Price Contact vendor for pricing 4.6 Features 4.6 4.5 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/155423-163452/Appboy-vs-OneSignal) [Emma by Marigold](https://www.capterra.com/p/75428/Emma/)[4.20 (156)](https://www.capterra.com/p/75428/Emma/reviews/) vs [Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/)[4.54 (506)](https://www.capterra.com/p/76928/Campaign-Monitor/reviews/) $99/month Price $11/month 3.9 Features 4.3 4.2 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/75428-76928/Emma-vs-Campaign-Monitor) [OneSignal](https://www.capterra.com/p/163452/OneSignal/)[4.70 (106)](https://www.capterra.com/p/163452/OneSignal/reviews/) vs [CleverTap](https://www.capterra.com/p/155737/CleverTap/)[4.44 (59)](https://www.capterra.com/p/155737/CleverTap/reviews/) $9/month Price Contact vendor for pricing 4.6 Features 4.5 4.5 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/155737-163452/CleverTap-vs-OneSignal) [Emma by Marigold](https://www.capterra.com/p/75428/Emma/)[4.20 (156)](https://www.capterra.com/p/75428/Emma/reviews/) vs [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (711)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) $99/month Price Contact vendor for pricing 3.9 Features 4.3 4.2 Ease of Use 3.8 [View full comparison](https://www.capterra.com/compare/75130-75428/Marketo-Lead-Management-vs-Emma) [OneSignal](https://www.capterra.com/p/163452/OneSignal/)[4.70 (106)](https://www.capterra.com/p/163452/OneSignal/reviews/) vs [SendPulse](https://www.capterra.com/p/146369/SendPulse/)[4.59 (773)](https://www.capterra.com/p/146369/SendPulse/reviews/) $9/month Price $10/month 4.6 Features 4.5 4.5 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/146369-163452/SendPulse-vs-OneSignal) [Emma by Marigold](https://www.capterra.com/p/75428/Emma/)[4.20 (156)](https://www.capterra.com/p/75428/Emma/reviews/) vs [Braze](https://www.capterra.com/p/155423/Appboy/)[4.70 (168)](https://www.capterra.com/p/155423/Appboy/reviews/) $99/month Price Contact vendor for pricing 3.9 Features 4.6 4.2 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/75428-155423/Emma-vs-Appboy) [OneSignal](https://www.capterra.com/p/163452/OneSignal/)[4.70 (106)](https://www.capterra.com/p/163452/OneSignal/reviews/) vs [AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/)[4.39 (322)](https://www.capterra.com/p/95949/AWeber-Email-Marketing/reviews/) $9/month Price $15/month 4.6 Features 4.2 4.5 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/95949-163452/AWeber-Email-Marketing-vs-OneSignal)