# Compare Emma by Marigold vs Drip 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Emma by Marigold and Drip based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/75428-164933/Emma-vs-Drip --- # Emma by Marigold vs Drip Features and Cost Comparison Last updated June 3rd, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: Emma by MarigoldDrip2/4 selected [Emma by Marigold](https://www.capterra.com/p/75428/Emma/)[4.2 (156)](https://www.capterra.com/p/75428/Emma/reviews/) [Drip](https://www.capterra.com/p/164933/Drip/)[4.4 (188)](https://www.capterra.com/p/164933/Drip/reviews/) [## Emma by Marigold](https://www.capterra.com/p/75428/Emma/)[4.2 (156)](https://www.capterra.com/p/75428/Emma/reviews/) Starting Price $99.00/month Value-for-Money 4 Functionality 3.9 Ease of Use 4.2 Customer Service 4.2 Reviews Sentiment NA Based on [156 reviews](#user-reviews) Positive 127 Neutral 20 Negative 9 [## Drip](https://www.capterra.com/p/164933/Drip/)[4.4 (188)](https://www.capterra.com/p/164933/Drip/reviews/) Starting Price $39.00/month Value-for-Money 4.1 Functionality 4.4 Ease of Use 4.1 Customer Service 4.2 Reviews Sentiment Based on [188 reviews](#user-reviews) Positive 171 Neutral 7 Negative 10 ## Not a match? 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What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 14,491 reviews from email marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 64%Fit Missing features Not enough reviews Feature ratings Email Campaign Management 4.3 Campaign Scheduling 5.0 Newsletter Management NA Email Tracking \-- Customizable Branding 5.0 \--%Fit Missing features Not enough reviews Feature ratings Email Campaign Management 4.7 Campaign Scheduling \-- Newsletter Management NA Email Tracking \-- Customizable Branding \-- User satisfaction User satisfaction 4.2 User reviews[156](https://www.capterra.com/p/75428/Emma/reviews/) Ease of use 4.2 Functionality 3.9 Value for money 4.0 Customer support 4.2 User satisfaction 4.4 User reviews[188](https://www.capterra.com/p/164933/Drip/reviews/) Ease of use 4.1 Functionality 4.4 Value for money 4.1 Customer support 4.2 Price starts from Price starts from $99Other, Per Month - Free version - Free trial Price starts from $39Flat Rate, Per Month - Free version - Free trial Best for Best for Execute best-in-class relationship marketing strategies with an email marketing solution purpose-built for higher education, franchises, non-profits, and distributed businesses. Best for Drip is for ecommerce SMBs that want a simple, code-free solution for turning onsite visitors into email subscribers and sending segmented emails that make their audience feel seen. ## User reviews Pros & cons NA Ngozi A. AG Director Arts and Craft Department > "Emma by Marigold allows me to create, customize and send high volume outbound emails through workflow automation which saves..." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6534172) RN Rachel N. Head of Sales and Dispatch > "Unfortunately, Emma by Marigold free plan does not encompass advanced marketing automation features." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6843256) FS Felicia S. Executive Team Leader > "With Emma by Marigold, I am able to seamlessly create, customize and send marketing emails automatically." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6884751) EC Ellese C. Sales Consultant > "Unfortunately, Emma by Marigold does not offer website builder capabilities." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6509317) AA Adegboyega A. Ticketing Agent > "Emma by Marigold offers all the tools that enables me to seamlessly connect with customers in real-time." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6403339) JR Jason R. Digital Content Specialist > "Emma by Marigold lack tons of free email templates and lack website builder capabilities." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6282915) NW Nsogbu W. Assistant Hatchery and Early Stage Manager > "Automating marketing strategies with Emma by Marigold saves time and boost productivity which is the most iconic thing ever." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6416688) VR Verified Reviewer Digital > "The inability to export data easily was the main reason we had to move away." [See full review](https://www.capterra.com/p/75428/Emma/#GetApp___3743323) GL Garlasco L. Digital Marketer > "The email marketing and digital support from Emma is a feature that the software has and they create a suitable marketing..." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6249592) JS Joseph S. Marketing Manager > "limited functionality with drag and drop editor, setting up multiple emails for a single campaign can be tedious, unable to..." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___3431701) JD Jennifer D. Owner/Manager > "The set up and automation process gives me time to focus on my business because I know my welcome emails, birthday emails, and..." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___4821850) JC Jeffrey C. Principal > "Just awful that there is no way to call and talk to someone." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___3867846) RD Ram D. Chief of Party > "It is simple to create and send personalized and targeted email marketing campaigns with Emma Marigold." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6283607) SH Steve H. CEO > "Also, when I wanted to upgrade my membership, they were happy to take more money. When I asked to lower my contact number..." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___3333598) CB Cameron B. Owner > "The feature that most attracted me to Emma was its integration with my Opentable account." [See full review](https://www.capterra.com/p/75428/Emma/#SoftwareAdvice___6014686) BE Ben E. Director of Communication > "Line spacing, text formatting, and other inconsistencies would occur when viewing a test email, which were all things that did..." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___2370451) FR Fatture R. Digital Marketer > "The presence of email marketing option from the program is a fruitful part." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6222643) EY Enes Y. Information Technology > "There are not many negative aspects of the application. But it got a little expensive." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___3574918) FR Fatture R. Digital Marketer > "The dynamics in ensuring digital marketing which reaches more people." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6222643) Jordan B. vp > "It was extremely cumbersome to use and not very user friendly to someone without coding knowledge." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___3511678) CB Cameron B. Owner > "I'm pretty sure if I wanted to upgrade there would be no problem in doing so." [See full review](https://www.capterra.com/p/75428/Emma/#SoftwareAdvice___6014686) BE Ben E. Director of Communication > "Most of these issues only occurred when copying and pasting content into the draft." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___2370451) [View Reviews](https://www.capterra.com/p/75428/Emma/reviews/) ST Sasha T. Junior Digital Marketing Manager > "Specifically, our team loves the automatic lead scoring system, which allows us to sort through the high volume of..." [See full review](https://www.capterra.com/p/164933/Drip/#Capterra___6577172) AG Ana G. Marketing Support > "It was overly complicated on one hand, but also lacked certain features and integrations" [See full review](https://www.capterra.com/p/164933/Drip/#Capterra___6742838) AA Alex A. Peer support specialist > "Email management is very helpful security is very thorough and I really enjoyed the email campaigns" [See full review](https://www.capterra.com/p/164933/Drip/#Capterra___7124927) JW Jesse W. Founder > "I honestly can't think of a single negative besides it costs a lot" [See full review](https://www.capterra.com/p/164933/Drip/#Capterra___6500421) LG Lisa G. Coach and Consultant > "I did love it until I discovered the problem described above and then eventually left having to stack all of my tech..." [See full review](https://www.capterra.com/p/164933/Drip/#Capterra___6824165) Arika N. Manager > "It is not the best when it comes to non-ecommerce category" [See full review](https://www.capterra.com/p/164933/Drip/#Capterra___3953922) Elias W. marketing and finance > "It improved the success of the display of the campaigns having a success in that they are opened and of interest" [See full review](https://www.capterra.com/p/164933/Drip/#Capterra___6616936) Arheer G. Marketing manager > "It is an expensive tool as compared to other similar products." [See full review](https://www.capterra.com/p/164933/Drip/#Capterra___4054258) Edward N. Affiliate Marketing Specialist > "They also enable businesses to nurture leads by sending out timely and relevant emails, allowing them to convert more..." [See full review](https://www.capterra.com/p/164933/Drip/#Capterra___4477640) TW Thomas W. Sr. Content Marketer > "I also find it disruptive that I can't save my preferred views in each category." [See full review](https://www.capterra.com/p/164933/Drip/#Capterra___2959646) LG Lisa G. Coach and Consultant > "It was easy to set up and has great templates and builder." [See full review](https://www.capterra.com/p/164933/Drip/#Capterra___6824165) TW Thomas W. Sr. Content Marketer > "Drip's support team is quite helpful, but the software itself doesn't do the user many favours." [See full review](https://www.capterra.com/p/164933/Drip/#Capterra___2959646) VR Verified Reviewer Web Developer > "My overall experience with drip was positive especially when it comes to automated" [See full review](https://www.capterra.com/p/164933/Drip/#Capterra___6691089) VR Verified Reviewer Marketing Director > "The reporting leaves a lot to be desired, and the automations don't work as seamlessly as I'd like." [See full review](https://www.capterra.com/p/164933/Drip/#Capterra___2351918) Edward N. Affiliate Marketing Specialist > "This helps ensure that customers receive targeted messages at the right times, driving engagement and sales." [See full review](https://www.capterra.com/p/164933/Drip/#Capterra___4477640) JC Jonny C. Founder > "Also, the reporting sucks, as it's a whole day before analytics appear after an email send" [See full review](https://www.capterra.com/p/164933/Drip/#Capterra___2638207) SB Shannon B. Office + Events Coordinator > "From weekly email blasts to tracking what is working to automated workflow, it has been helpful in so many ways." [See full review](https://www.capterra.com/p/164933/Drip/#Capterra___4877161) LT Luke T. CEO > "After 5 emails, 2 voicemails and a DM still I got nothing from this company." [See full review](https://www.capterra.com/p/164933/Drip/#Capterra___2387692) Arika N. Manager > "They also allow you to create free account with limited accessibility to test the tool." [See full review](https://www.capterra.com/p/164933/Drip/#Capterra___3953922) OV Oliver V. Owner > "Integration with Elementor and WooCommerce is extremely bad." [See full review](https://www.capterra.com/p/164933/Drip/#Capterra___2329783) VR Verified Reviewer CEO > "My experience been awesome - as I also manage marketing campaigns for small to medium businesses, I recommend them..." [See full review](https://www.capterra.com/p/164933/Drip/#Capterra___4151648) JC Jonny C. Founder > "It's occasionally buggy with our RSS feed" [See full review](https://www.capterra.com/p/164933/Drip/#Capterra___2638207) [View Reviews](https://www.capterra.com/p/164933/Drip/reviews/) ## User interface [Emma by Marigold](https://www.capterra.com/p/75428/Emma/) 4.20 (156) [Drip](https://www.capterra.com/p/164933/Drip/) 4.41 (188) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important Emma by Marigold Top features 39/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - Workflow Automation - WYSIWYG Editor [See all features](https://www.capterra.com/p/75428/Emma/#features) Drip 33/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - Workflow Automation - WYSIWYG Editor [See all features](https://www.capterra.com/p/164933/Drip/#features) ### Recognition No recognitions have been awarded to Emma by Marigold Drip is recognized as a top-rated tool in 1 Capterra Shortlist reports ### Deployment & support Emma by Marigold Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Drip Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Emma by Marigold - By Marigold - Located in United States - Founded in Drip - By Drip - Located in United States - Founded in 2013 ## 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