# Compare Emma by Marigold vs E-goi 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Emma by Marigold and E-goi based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/75428-165474/Emma-vs-E-goi

---

# Emma by Marigold vs E-goi Features and Cost Comparison

Last updated April 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Emma by MarigoldE-goi2/4 selected

[Emma by Marigold](https://www.capterra.com/p/75428/Emma/)[4.2 (156)](https://www.capterra.com/p/75428/Emma/reviews/)

[E-goi](https://www.capterra.com/p/165474/E-goi/)[4.9 (143)](https://www.capterra.com/p/165474/E-goi/reviews/)

[## Emma by Marigold](https://www.capterra.com/p/75428/Emma/)[4.2 (156)](https://www.capterra.com/p/75428/Emma/reviews/)

Starting Price

$99.00/month

Value-for-Money

4

Functionality

3.9

Ease of Use

4.2

Customer Service

4.2

Reviews Sentiment

NA

Based on [156 reviews](#user-reviews)

Positive

127

Neutral

20

Negative

9

[## E-goi](https://www.capterra.com/p/165474/E-goi/)[4.9 (143)](https://www.capterra.com/p/165474/E-goi/reviews/)

Starting Price

€10.50/month

Value-for-Money

4.6

Functionality

4.7

Ease of Use

4.6

Customer Service

4.5

Reviews Sentiment

Based on [143 reviews](#user-reviews)

Positive

142

Neutral

1

Negative

0

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## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 14,179 reviews from email marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

64%Fit

Missing features

Not enough reviews

Feature ratings

Email Campaign Management

4.3

Campaign Scheduling

5.0

Newsletter Management

NA

Email Tracking

\--

Customizable Branding

5.0

64%Fit

Not enough reviews

Feature ratings

Email Campaign Management

4.6

Campaign Scheduling

4.6

Newsletter Management

\--

Email Tracking

\--

Customizable Branding

5.0

User satisfaction

User satisfaction

4.2

User reviews[156](https://www.capterra.com/p/75428/Emma/reviews/)

Ease of use

4.2

Functionality

3.9

Value for money

4.0

Customer support

4.2

User satisfaction

4.9

User reviews[143](https://www.capterra.com/p/165474/E-goi/reviews/)

Ease of use

4.6

Functionality

4.7

Value for money

4.6

Customer support

4.5

Price starts from

Price starts from

$99Other, Per Month

-   Free version
-   Free trial

Price starts from

€10.50Usage Based, Per Month

-   Free version
-   Free trial

Best for

Best for

Execute best-in-class relationship marketing strategies with an email marketing solution purpose-built for higher education, franchises, non-profits, and distributed businesses.

Best for

Built for B2C retail, e-commerce, and service brands, E-goi unifies physical and digital experiences through AI-powered omnichannel automation, driving conversions, loyalty, and sustainable ROI.

## User reviews

Pros & cons

NA

Ngozi A.

AG Director Arts and Craft Department

> "Emma by Marigold allows me to create, customize and send high volume outbound emails through workflow automation which saves..."

[See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6534172)

RN

Rachel N.

Head of Sales and Dispatch

> "Unfortunately, Emma by Marigold free plan does not encompass advanced marketing automation features."

[See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6843256)

FS

Felicia S.

Executive Team Leader

> "With Emma by Marigold, I am able to seamlessly create, customize and send marketing emails automatically."

[See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6884751)

EC

Ellese C.

Sales Consultant

> "Unfortunately, Emma by Marigold does not offer website builder capabilities."

[See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6509317)

AA

Adegboyega A.

Ticketing Agent

> "Emma by Marigold offers all the tools that enables me to seamlessly connect with customers in real-time."

[See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6403339)

JR

Jason R.

Digital Content Specialist

> "Emma by Marigold lack tons of free email templates and lack website builder capabilities."

[See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6282915)

NW

Nsogbu W.

Assistant Hatchery and Early Stage Manager

> "Automating marketing strategies with Emma by Marigold saves time and boost productivity which is the most iconic thing ever."

[See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6416688)

VR

Verified Reviewer

Digital

> "The inability to export data easily was the main reason we had to move away."

[See full review](https://www.capterra.com/p/75428/Emma/#GetApp___3743323)

JD

Jennifer D.

Owner/Manager

> "The set up and automation process gives me time to focus on my business because I know my welcome emails, birthday emails, and..."

[See full review](https://www.capterra.com/p/75428/Emma/#Capterra___4821850)

JS

Joseph S.

Marketing Manager

> "limited functionality with drag and drop editor, setting up multiple emails for a single campaign can be tedious, unable to..."

[See full review](https://www.capterra.com/p/75428/Emma/#Capterra___3431701)

GL

Garlasco L.

Digital Marketer

> "The email marketing and digital support from Emma is a feature that the software has and they create a suitable marketing..."

[See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6249592)

EY

Enes Y.

Information Technology

> "There are not many negative aspects of the application. But it got a little expensive."

[See full review](https://www.capterra.com/p/75428/Emma/#Capterra___3574918)

RD

Ram D.

Chief of Party

> "It is simple to create and send personalized and targeted email marketing campaigns with Emma Marigold."

[See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6283607)

JC

Jeffrey C.

Principal

> "Just awful that there is no way to call and talk to someone."

[See full review](https://www.capterra.com/p/75428/Emma/#Capterra___3867846)

CB

Cameron B.

Owner

> "The feature that most attracted me to Emma was its integration with my Opentable account."

[See full review](https://www.capterra.com/p/75428/Emma/#SoftwareAdvice___6014686)

SH

Steve H.

CEO

> "Also, when I wanted to upgrade my membership, they were happy to take more money. When I asked to lower my contact number..."

[See full review](https://www.capterra.com/p/75428/Emma/#Capterra___3333598)

FR

Fatture R.

Digital Marketer

> "The presence of email marketing option from the program is a fruitful part."

[See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6222643)

BE

Ben E.

Director of Communication

> "Line spacing, text formatting, and other inconsistencies would occur when viewing a test email, which were all things that did..."

[See full review](https://www.capterra.com/p/75428/Emma/#Capterra___2370451)

FR

Fatture R.

Digital Marketer

> "The dynamics in ensuring digital marketing which reaches more people."

[See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6222643)

Jordan B.

vp

> "It was extremely cumbersome to use and not very user friendly to someone without coding knowledge."

[See full review](https://www.capterra.com/p/75428/Emma/#Capterra___3511678)

CB

Cameron B.

Owner

> "I'm pretty sure if I wanted to upgrade there would be no problem in doing so."

[See full review](https://www.capterra.com/p/75428/Emma/#SoftwareAdvice___6014686)

BE

Ben E.

Director of Communication

> "Most of these issues only occurred when copying and pasting content into the draft."

[See full review](https://www.capterra.com/p/75428/Emma/#Capterra___2370451)

[View Reviews](https://www.capterra.com/p/75428/Emma/reviews/)

Holly O.

Owner

> "It’s easy to get started, even if you’re not super technical."

[See full review](https://www.capterra.com/p/165474/E-goi/#Capterra___7063526)

Diogo C.

Software Engineer

> "There are no relevant elements to highlight."

[See full review](https://www.capterra.com/p/165474/E-goi/#Capterra___4982579)

[View Reviews](https://www.capterra.com/p/165474/E-goi/reviews/)

## User interface

[Emma by Marigold](https://www.capterra.com/p/75428/Emma/)

4.20 (156)

[E-goi](https://www.capterra.com/p/165474/E-goi/)

4.85 (143)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

Emma by Marigold

39/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/75428/Emma/#features)

E-goi

Top features

44/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/165474/E-goi/#features)

### Recognition

No recognitions have been awarded to Emma by Marigold

No recognitions have been awarded to E-goi

### Deployment & support

Emma by Marigold

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

E-goi

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Emma by Marigold

-   By Marigold
-   Located in United States
-   Founded in

E-goi

-   By E-goi
-   Located in Brazil
-   Founded in

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