# Compare Emma by Marigold vs SMTP2GO 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Emma by Marigold and SMTP2GO based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/75428-166646/Emma-vs-SMTP2GO --- # Emma by Marigold vs SMTP2GO Features and Cost Comparison Last updated March 13th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: Emma by MarigoldSMTP2GO2/4 selected [Emma by Marigold](https://www.capterra.com/p/75428/Emma/)[4.2 (156)](https://www.capterra.com/p/75428/Emma/reviews/) [SMTP2GO](https://www.capterra.com/p/166646/SMTP2GO/)[4.9 (178)](https://www.capterra.com/p/166646/SMTP2GO/reviews/) [## Emma by Marigold](https://www.capterra.com/p/75428/Emma/)[4.2 (156)](https://www.capterra.com/p/75428/Emma/reviews/) Starting Price $99.00/month Value-for-Money 4 Functionality 3.9 Ease of Use 4.2 Customer Service 4.2 Reviews Sentiment NA Based on [156 reviews](#user-reviews) Positive 127 Neutral 20 Negative 9 [## SMTP2GO](https://www.capterra.com/p/166646/SMTP2GO/)[4.9 (178)](https://www.capterra.com/p/166646/SMTP2GO/reviews/) Starting Price $15.00/month Value-for-Money 4.7 Functionality 4.6 Ease of Use 4.8 Customer Service 4.8 Reviews Sentiment Based on [178 reviews](#user-reviews) Positive 176 Neutral 1 Negative 1 ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. ### HubSpot Marketing Hub 4.5 (6,230) * * * Starting Price $15.00 Per User,Per Month Free Trial Free Version * * * User rating 93% of reviewers rated it above 4 stars * * * ### Mailjet 4.2 (453) * * * Starting Price $17.00 Other,Per Month Free Trial Free Version * * * User rating 83% of reviewers rated it above 4 stars * * * ### Mailgun 4.3 (197) * * * Starting Price $15.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 86% of reviewers rated it above 4 stars * * * Highest Rated ### Brevo 4.6 (3,445) * * * Starting Price $9.00 Usage Based,Per Month Free Trial Free Version * * * User rating 94% of reviewers rated it above 4 stars * * * ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. ## Summary * * * Features in Transactional Email Software Best performer 37 / 40 Only Emma by Marigold - A/B Testing - Alerts/Notifications - Autoresponders 18 / 40 Only SMTP2GO - Simple Mail Transfer Protocol (SMTP) User satisfaction User satisfaction 4.2 User reviews[156](https://www.capterra.com/p/75428/Emma/reviews/) Ease of use 4.2 Functionality 3.9 Value for money 4.0 Customer support 4.2 User satisfaction 4.9 User reviews[178](https://www.capterra.com/p/166646/SMTP2GO/reviews/) Ease of use 4.8 Functionality 4.6 Value for money 4.7 Customer support 4.8 Price starts from Price starts from $99Other, Per Month - Free version - Free trial Price starts from $15Flat Rate, Per Month - Free version - Free trial Best for Best for Execute best-in-class relationship marketing strategies with an email marketing solution purpose-built for higher education, franchises, non-profits, and distributed businesses. Best for Businesses needing reliable, trackable email delivery for their transactional and marketing needs use SMTP2GO. You can also benefit from our expertise - a relay service with heart! ## User reviews Pros & cons NA Ngozi A. AG Director Arts and Craft Department > "Emma by Marigold allows me to create, customize and send high volume outbound emails through workflow automation which saves..." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6534172) RN Rachel N. Head of Sales and Dispatch > "Unfortunately, Emma by Marigold free plan does not encompass advanced marketing automation features." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6843256) FS Felicia S. Executive Team Leader > "With Emma by Marigold, I am able to seamlessly create, customize and send marketing emails automatically." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6884751) EC Ellese C. Sales Consultant > "Unfortunately, Emma by Marigold does not offer website builder capabilities." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6509317) AA Adegboyega A. Ticketing Agent > "Emma by Marigold offers all the tools that enables me to seamlessly connect with customers in real-time." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6403339) JR Jason R. Digital Content Specialist > "Emma by Marigold lack tons of free email templates and lack website builder capabilities." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6282915) NW Nsogbu W. Assistant Hatchery and Early Stage Manager > "Automating marketing strategies with Emma by Marigold saves time and boost productivity which is the most iconic thing ever." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6416688) VR Verified Reviewer Digital > "The inability to export data easily was the main reason we had to move away." [See full review](https://www.capterra.com/p/75428/Emma/#GetApp___3743323) JD Jennifer D. Owner/Manager > "The set up and automation process gives me time to focus on my business because I know my welcome emails, birthday emails, and..." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___4821850) JS Joseph S. Marketing Manager > "limited functionality with drag and drop editor, setting up multiple emails for a single campaign can be tedious, unable to..." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___3431701) GL Garlasco L. Digital Marketer > "The email marketing and digital support from Emma is a feature that the software has and they create a suitable marketing..." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6249592) EY Enes Y. Information Technology > "There are not many negative aspects of the application. But it got a little expensive." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___3574918) RD Ram D. Chief of Party > "It is simple to create and send personalized and targeted email marketing campaigns with Emma Marigold." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6283607) JC Jeffrey C. Principal > "Just awful that there is no way to call and talk to someone." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___3867846) CB Cameron B. Owner > "The feature that most attracted me to Emma was its integration with my Opentable account." [See full review](https://www.capterra.com/p/75428/Emma/#SoftwareAdvice___6014686) SH Steve H. CEO > "Also, when I wanted to upgrade my membership, they were happy to take more money. When I asked to lower my contact number..." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___3333598) FR Fatture R. Digital Marketer > "The presence of email marketing option from the program is a fruitful part." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6222643) BE Ben E. Director of Communication > "Line spacing, text formatting, and other inconsistencies would occur when viewing a test email, which were all things that did..." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___2370451) FR Fatture R. Digital Marketer > "The dynamics in ensuring digital marketing which reaches more people." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6222643) Jordan B. vp > "It was extremely cumbersome to use and not very user friendly to someone without coding knowledge." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___3511678) CB Cameron B. Owner > "I'm pretty sure if I wanted to upgrade there would be no problem in doing so." [See full review](https://www.capterra.com/p/75428/Emma/#SoftwareAdvice___6014686) BE Ben E. Director of Communication > "Most of these issues only occurred when copying and pasting content into the draft." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___2370451) [View Reviews](https://www.capterra.com/p/75428/Emma/reviews/) AG Alan G. DIRECTOR > "Reliable deliverability with clear, real-time analytics and logs, simple UI, quick and friendly support,..." [See full review](https://www.capterra.com/p/166646/SMTP2GO/#Capterra___7026477) DE Daryl E. Consultant > "The customer wouldn't be moving to a paid service if the free service wasn't crappy, and in my experience..." [See full review](https://www.capterra.com/p/166646/SMTP2GO/#Capterra___7024587) MS Matthew S. IT Manager > "It balances strong performance with transparent reporting, responsive support, and thoughtful features like..." [See full review](https://www.capterra.com/p/166646/SMTP2GO/#Capterra___7027662) UP Ursula P. CEO > "not suited to my business needs - every time I use the service, I have to waste time answering questions..." [See full review](https://www.capterra.com/p/166646/SMTP2GO/#Capterra___7024829) SG Sean G. Owner > "SMTP2Go is much more affordable than many of their competitors, and the price per thousand emails gets..." [See full review](https://www.capterra.com/p/166646/SMTP2GO/#Capterra___7026707) UP Ursula P. CEO > "Without warning, the system throttles the send, leading to costly delays in sending out time sensitive..." [See full review](https://www.capterra.com/p/166646/SMTP2GO/#Capterra___7024829) MS Matthew S. IT Manager > "Overall, it’s a dependable, secure, and cost-effective solution for managing outgoing emails." [See full review](https://www.capterra.com/p/166646/SMTP2GO/#Capterra___7027662) BS Brett S. IT Assistant Administrator > "Not able to access data after a small window of time, would like a larger window of time for data extracts." [See full review](https://www.capterra.com/p/166646/SMTP2GO/#Capterra___7024283) SG Sean G. Owner > "Email deliverability is excellent, and emails arrive in inboxes in seconds. " [See full review](https://www.capterra.com/p/166646/SMTP2GO/#Capterra___7026707) SV Shazia V. Co-Founder and CTO > "I am noticing recently there are delays up to an hour in sending some of our mails" [See full review](https://www.capterra.com/p/166646/SMTP2GO/#Capterra___7024284) MS Matthew S. IT Manager > "SMTP2GO stands out as a dependable, security-aware, and easy-to-use email delivery platform." [See full review](https://www.capterra.com/p/166646/SMTP2GO/#Capterra___7027662) CC Chris C. IT Coordinator > "The only con is there is no Single Sign-On option. " [See full review](https://www.capterra.com/p/166646/SMTP2GO/#Capterra___7024353) BS Brett S. IT Assistant Administrator > "A great cloud solution for our company and business for SMTP. " [See full review](https://www.capterra.com/p/166646/SMTP2GO/#Capterra___7024283) SW Stephen W. Senior Software Engineer, CCS > "Before we used SMTP2Go as our outgoing SMTP Smart-Host, we would get many bounced emails based on poor..." [See full review](https://www.capterra.com/p/166646/SMTP2GO/#Capterra___3612314) TC Troy C. Founder and Lead Technologist > "Their system just works — no weird quirks, no random delays, no headaches." [See full review](https://www.capterra.com/p/166646/SMTP2GO/#Capterra___7046211) JD Justin D. CEO > "I tried two companies, and I had an issue with deliverability to Yahoo accounts with the other one!" [See full review](https://www.capterra.com/p/166646/SMTP2GO/#Capterra___6023505) MR Mike R. President > "Send out emails so much better than my webhost does. " [See full review](https://www.capterra.com/p/166646/SMTP2GO/#Capterra___7024301) SW Stephen W. Senior Software Engineer, CCS > "This issue plagued us when sending to Live.com, Hotmail.com, etc." [See full review](https://www.capterra.com/p/166646/SMTP2GO/#Capterra___3612314) JR Jonathan R. President > "Easy to use, great pricing, flexible at working with practically any system that sends emails and powerful..." [See full review](https://www.capterra.com/p/166646/SMTP2GO/#Capterra___7024783) CE Craig E. IT Services Support > "HP printers suck, and should burn a firey death." [See full review](https://www.capterra.com/p/166646/SMTP2GO/#GetApp___3580320) JB John B. Owner > "It does what it is supposed to do, we use it internally and client facing and it has been outstanding." [See full review](https://www.capterra.com/p/166646/SMTP2GO/#Capterra___7026472) IM Ihab M. IT Infrastructure Head > "Due to the bad reputation of our public IP addresses at our ISP, there were times where we couldn't send 20..." [See full review](https://www.capterra.com/p/166646/SMTP2GO/#Capterra___2421222) MV Mark V. EVP > "The product is reliable and offers great troubleshooting tools." [See full review](https://www.capterra.com/p/166646/SMTP2GO/#Capterra___7028700) CE Craig E. IT Services Support > "Don't buy HP." [See full review](https://www.capterra.com/p/166646/SMTP2GO/#GetApp___3580320) TC Troy C. Founder and Lead Technologist > "I have been using SMTP2GO for over 7 years now and it is the top tier vendor in the industry." [See full review](https://www.capterra.com/p/166646/SMTP2GO/#Capterra___7046211) SW Stephen W. Senior Software Engineer, CCS > "That's a SERIOUS problem." [See full review](https://www.capterra.com/p/166646/SMTP2GO/#Capterra___3612314) MR Mike R. President > "so I can't rate that but it is so good that I never have to call or email for help." [See full review](https://www.capterra.com/p/166646/SMTP2GO/#Capterra___7024301) Sarah P. CEO > "Sometimes the emails goes to spam." [See full review](https://www.capterra.com/p/166646/SMTP2GO/#Capterra___2849800) MS Matthew S. IT Manager > "SMTP2GO is incredibly easy to set up and use — the learning curve is minimal, even for new users." [See full review](https://www.capterra.com/p/166646/SMTP2GO/#Capterra___7027662) RP Roy P. consultant > "For the past several weeks the problem has once again become acute." [See full review](https://www.capterra.com/p/166646/SMTP2GO/#Capterra___2398750) KF Karoly F. System Engineer > "I really like the DNS-based domain setup." [See full review](https://www.capterra.com/p/166646/SMTP2GO/#Capterra___7024241) RP Roy P. consultant > "I have no idea why this is so. Neither does my geek." [See full review](https://www.capterra.com/p/166646/SMTP2GO/#Capterra___2398750) CL Cyrille L. Boss > "It support SPF and DKIM so it's all good !" [See full review](https://www.capterra.com/p/166646/SMTP2GO/#Capterra___7024255) MR Mike R. President > "I have nothing to list. " [See full review](https://www.capterra.com/p/166646/SMTP2GO/#Capterra___2435332) [View Reviews](https://www.capterra.com/p/166646/SMTP2GO/reviews/) ## User interface [Emma by Marigold](https://www.capterra.com/p/75428/Emma/) 4.20 (156) [SMTP2GO](https://www.capterra.com/p/166646/SMTP2GO/) 4.87 (178) ### Features Emma by Marigold Top features 37/40 - A/B Testing - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Autoresponders - Campaign Analytics - Campaign Scheduling - Click Tracking - Contact Database - Customer Segmentation - Customizable Branding - Customizable Fields - Customizable Forms - Drag & Drop - Drip Campaigns - Dynamic Content - Email Distribution - Email Management - Email Marketing - Email Monitoring - Email Templates - Email Tracking - Event Triggered Actions - Generative AI - Geolocation - List Management - Message Personalization - Mobile Access - Real-Time Data - Reporting/Analytics - Simple Mail Transfer Protocol (SMTP) - SMS Messaging - Subscription Management - Template Management - Third-Party Integrations - Unsubscribe Database - Workflow Management - WYSIWYG Editor [See all features](https://www.capterra.com/p/75428/Emma/#features) SMTP2GO 18/40 - A/B Testing - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Autoresponders - Campaign Analytics - Campaign Scheduling - Click Tracking - Contact Database - Customer Segmentation - Customizable Branding - Customizable Fields - Customizable Forms - Drag & Drop - Drip Campaigns - Dynamic Content - Email Distribution - Email Management - Email Marketing - Email Monitoring - Email Templates - Email Tracking - Event Triggered Actions - Generative AI - Geolocation - List Management - Message Personalization - Mobile Access - Real-Time Data - Reporting/Analytics - Simple Mail Transfer Protocol (SMTP) - SMS Messaging - Subscription Management - Template Management - Third-Party Integrations - Unsubscribe Database - Workflow Management - WYSIWYG Editor [See all features](https://www.capterra.com/p/166646/SMTP2GO/#features) ### Recognition No recognitions have been awarded to Emma by Marigold No recognitions have been awarded to SMTP2GO ### Deployment & support Emma by Marigold Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos SMTP2GO Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Emma by Marigold - By Marigold - Located in United States - Founded in SMTP2GO - By SMTP2GO - Located in New Zealand - Founded in 2006 ## 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