# Compare Emma by Marigold vs HubSpot Marketing Hub 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare HubSpot Marketing Hub and Emma by Marigold based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/75428-171840/Emma-vs-HubSpot-Marketing

---

# HubSpot Marketing Hub vs Emma by Marigold Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

HubSpot Marketing HubEmma by Marigold2/4 selected

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.5 (6,217)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

[Emma by Marigold](https://www.capterra.com/p/75428/Emma/)[4.2 (156)](https://www.capterra.com/p/75428/Emma/reviews/)

[## HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.5 (6,217)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

Starting Price

$15.00/month

Value-for-Money

4.2

Functionality

4.4

Ease of Use

4.3

Customer Service

4.4

Reviews Sentiment

Based on [6,217 reviews](#user-reviews)

Positive

5,776

Neutral

358

Negative

83

[## Emma by Marigold](https://www.capterra.com/p/75428/Emma/)[4.2 (156)](https://www.capterra.com/p/75428/Emma/reviews/)

Starting Price

$99.00/month

Value-for-Money

4

Functionality

3.9

Ease of Use

4.2

Customer Service

4.2

Reviews Sentiment

NA

Based on [156 reviews](#user-reviews)

Positive

127

Neutral

20

Negative

9

What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 13,964 reviews from email marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

\--%Fit

Missing features

Not enough reviews

Feature ratings

Email Campaign Management

4.6

Campaign Scheduling

4.6

Newsletter Management

NA

Email Tracking

5.0

Customizable Branding

NA

64%Fit

Missing features

Not enough reviews

Feature ratings

Email Campaign Management

4.3

Campaign Scheduling

5.0

Newsletter Management

NA

Email Tracking

\--

Customizable Branding

5.0

User satisfaction

User satisfaction

4.5

User reviews[6,217](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

Ease of use

4.3

Functionality

4.4

Value for money

4.2

Customer support

4.4

User satisfaction

4.2

User reviews[156](https://www.capterra.com/p/75428/Emma/reviews/)

Ease of use

4.2

Functionality

3.9

Value for money

4.0

Customer support

4.2

Price starts from

Price starts from

$15Per User, Per Month

-   Free version
-   Free trial

Price starts from

$99Other, Per Month

-   Free version
-   Free trial

Best for

Best for

Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers.

Best for

Execute best-in-class relationship marketing strategies with an email marketing solution purpose-built for higher education, franchises, non-profits, and distributed businesses.

## User reviews

Pros & cons

CC

Christine C.

Administrator

> "What I liked about HubSpot Marketing Hub is how seamlessly it connects email campaigns, landing pages, automation workflows, and analytics in one intuitive..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7102332)

James P.

Owner

> "Terrible - we thought we would give it our best shot, but on signing the contract, the sales team had changed us from a month-to-month contract to an annual..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7107184)

KM

Karen M.

Managing Editor

> "I like HubSpot Marketing Hub because, within one dashboard, it offers top quality in lead generation, bulk emailing, and campaign management."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7044013)

DGF

Daniel Gabriel F.

Administrator

> "She explicitly stated that it was not her responsibility to speak with a manager regarding my issue, left me waiting without any communication, and ultimately..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454)

SV

Shameek V.

Director

> "The platform’s seamless integration with CRM, email marketing, automation, and lead nurturing tools has made it easy to manage campaigns from one place."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6797407)

EO

Emple O.

Principal Project Manager

> "Contact filters for smart lists do not have well-developed filtering for intricate interconnection of filters."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775582)

Eric N.

Business Development Representative

> "Honestly great for tracking campaigns, managing sequences, outreaching existing and potential customers."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7054437)

NN

Nitta N.

Manager Sales and Marketing.

> "The least thing I like about HubSpot Marketing Hub is that it can get expensive as you grow, especially if you need advanced features or a larger contact list."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6837550)

GR

Gaven R.

Hybrid Transformation Expert

> "The Hub is a powerful tool for the small business I am a part of as it includes more professional-like features compared to entry-level marketing softwares."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6863717)

FC

Fergus C.

Marketing Executive

> "There is a lack of flexibility in the email template creator, making it difficult to design emails that stand out visually."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6856186)

KW

Kelvin W.

Chief Executive Officer

> "The entire lead process can be mapped and organized using this tool, saving you a lot of work and making new customer acquisition more efficient."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7017355)

Jonathan L.

Product Strategist

> "For example there's no way of hosting the images, such as award logos."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7091588)

RB

Ritu B.

Computer Facilitator

> "Getting to create segmented workflows and witnessing the response of the audiences in real-time helped greatly in understanding the interests of various..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775316)

RM

Rian M.

Founder

> "It becomes complicated to use another CRM epically because some CRM don’t have that specific feature and have criteria’s different from HubSpot to use."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775372)

GC

Graziana C.

Customer Operations Lead

> "HubSpot is a brilliant approach that supports marketing, ensuring that every operations that supports advertising is well supported"

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7077786)

VR

Verified Reviewer

Paid User Acquisition Specialist

> "The number of marketing contacts is not an agile package. Once the number extends the limit, the package is automatically upgraded and is quite expensive and..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6458707)

AH

Amir H.

E-Commerce Manager

> "I do this as it helps me to centralize our marketing efforts and automate our email flows."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7106743)

DGF

Daniel Gabriel F.

Administrator

> "After that, he simply stopped responding while I was still on the line, forcing me to end the call myself."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454)

MC

Milena C.

Office Manager

> "It also houses a ton of data for your company and can give you a ton of statistics and tools."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7045401)

NP

Nicola P.

Director

> "I found it difficult to navigate as a beginner and I couldn't find any help resources that worked for me."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6824654)

LF

Luis F.

Sales Development Rep

> "The platform is intuitive, well-integrated, and offers a comprehensive suite of tools that make managing marketing campaigns efficient and effective."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6841457)

NH

Nicky H.

Account Manager

> "Higher pricing tiers can be costly for small businesses, and customisation options are more limited compared to other platforms."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6571930)

VR

Verified Reviewer

Marketing Executive

> "Also helps me to automate repetitive marketing tasks, such as sending follow-up emails, scheduling social media posts, and triggering workflows based on user..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6277237)

AA

Armando A.

Head of Product Development

> "It's very limited to connections with other platforms outside of it's own environment, making it difficult to integrate with some projects."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6493816)

EL

Eurie L.

Senior Brand Manager

> "My overall experience in Hubspot Marketing Hub are the clean platform design, the strealine marketing features in email marketing, landing page creation, and..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6596397)

NW

Nicola W.

Co-founder

> "Absolute basics are fine but overall it's super frustrating as the menu system still shows all the features, but inevitably you just get pinged over to an..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6457029)

Gisel B.

Marketing and Digital Communication Specialist

> "We are able to use this complete package of tools to coordinate our marketing activities, starting with the leads and ending with the customers."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6508538)

AM

Anna M.

owner, designer, webdeveloper

> "I am not sure if all the options and possibilities are as crucial as they seem, but this might be my lack of experience in this specific field."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6803375)

JW

Jeffrey W.

Owner

> "By leveraging its powerful features, businesses can streamline their marketing efforts, engage with customers more effectively, and ultimately drive growth...."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6381371)

MK

Matt K.

Growth Marketer

> "Sometimes the editor doesn't work at all, and I have to edit elements directly in the source code."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6538346)

Anna B.

Founder and CEO

> "It is unmatched in terms of email management on a large scale and tracking emails."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7104608)

SG

Sammy G.

Product Designer

> "Customization on emailing tools and cta popups are really limited."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6449269)

Gisel B.

Marketing and Digital Communication Specialist

> "In this series, HubSpot’s Marketing Hub is particularly possible thanks to being an integrated solution that functions as CRM, marketing automation tool, and..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6508538)

AN

André N.

VP

> "Of course, they give promotions to smaller business as try outs, but compared to Zoho One, the price is too high for the value you get."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6568966)

NSM

Ngwanagae Sabina M.

Design

> "this is one of the best platforms with marketing, sales and customer support.it has its own CMS and they a powerful marketing and sale automation. "

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6414769)

VR

Verified Reviewer

Owner

> "Make it difficult to have a conversation to discuss options."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7023552)

TN

Thayná N.

Payments Team

> "The way it allows us to send tasks from one team to another, automations for emails, pipelines, everything is wonderful."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6382554)

MT

Mahmoud T.

geologist

> "Among the defects of the application on the mobile phone is that it requires updating, which provides application development services and puts a package of..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___4819456)

AG

Aviral G.

Manager

> "I like the their landing page tool which is super easy with drag and drop feature, other thing is super easy to create web forms for your website , and you..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6418075)

MK

Matt K.

Growth Marketer

> "Actually even tough it's way more expensive than alternatives, it's way worse, and it takes much more time for sending our marketing emails in comparison to..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6538346)

Dipak P.

Director

> "The interface is intuitive, workflows are easy to set up, and integration with CRM makes campaign tracking much smoother."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7072628)

VR

Verified Reviewer

Developer Relations Lead

> "Main issue is the feature lockout on lower tier plans - their free tier is very generous, but the price curve as you upgrade between paid tiers is very steep..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___4756250)

VQ

Vigdalia Q.

Administrative assistant

> "Besides all the features HubSpot Marketing Hub has to make my work easier, there are two advantages that HubSpot Marketing Hub offers me, like customer..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6234958)

AM

Amanda M.

Managing Editor

> "Having to be logged in to certain accounts in order to connect them to Hubspot was tedious at times."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6411106)

NT

Nesma T.

moderator

> "Additionally, HubSpot offers a comprehensive overview of key metrics such as impressions, clicks, deals, expenditure, and ROI."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6257096)

DGF

Daniel Gabriel F.

Administrator

> "I will be filing an international complaint regarding this incident."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454)

VR

Verified Reviewer

Marketing Admin

> "Easy to export data and good entry level pricing, especially considering all of the available features such as automation for email management"

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7063230)

CM

Carson M.

Sales Manager

> "The chat plugin was causing issues on the website so I had to disable and use a different platform."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6285592)

MA

Md. A.

Sales Executive

> "The most interesting thing about HubSpot Hum, it has dedicated AD service options on various platforms like Facebook, Google, LinkedIn, etc."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6381851)

AP

Alyssa P.

VP of Customer Success

> "The cost was way too high for my small startup company to afford."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6835323)

JG

Jamie G.

Account Manager

> "Its all-in-one platform makes it easy to manage everything from email campaigns to SEO, landing pages, and social media, with a strong focus on automation."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6545954)

SJ

Smita J.

Developer

> "If you compare it with other similar softwares it can be a little expensive especially for smaller customers."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6233190)

AJ

Antoine J.

Creative Director

> "Hubspot is more than a marketing automation platform, it is a community of marketers, an ecosystem of people with experiences that is willing to share to grow."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6602783)

Yolandi E.

Founder

> "Contact Limits Can Be Painful – If your list grows, so does your bill."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6714530)

VR

Verified Reviewer

Ops Director

> "This platform feels very cohesive and brings together everything we need for our very small marketing team."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7061572)

NW

Nicola W.

Co-founder

> "Absolutely detest their pricing structure and use of paid marketing contact thresholds."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6457029)

VQ

Vigdalia Q.

Administrative assistant

> "What I like most about HubSpot Marketing Hub is that we can do all our marketing with it, something that we had been looking for a long time. Since the first..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6234958)

LF

LeAnne F.

Managing Director

> "Needing to incur more cost to add features that were not part of orginal package."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6244119)

Marc G.

Digital CRM marketing senior specialist

> "As a senior consultant with certification, hubspot is the best CRM for entry level but also for bigger scale companies."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7112919)

VR

Verified Reviewer

Marketing Executive

> "Hubspot is a bit pricy tool, and it takes quite amount of time to learn this platform efficiently"

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6277237)

MK

Megan K.

Marketing

> "HubSpot Marketing makes campaigns as seamless and easy as possible - having everything in one platform makes sure your data is connected and you can measure..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6751529)

SV

Shameek V.

Director

> "I think it is expensive for smaller teams."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6797407)

GC

Graziana C.

Customer Operations Lead

> "HubSpot is a vibrant platform that ensures marketing is successful supported and well centralized"

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7077786)

MC

Miranda C.

IT Director

> "Overall we were disappointed because what we were told it could do was only on the really expensive plan and there was nothing in between the basic and crazy..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6677259)

Hannah K.

Vice President

> "I like the follow up reminders and pipeline features available on the platform."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7070756)

SG

Stephenie G.

Sales and Marketing Manager

> "The calling feature in Hubspot can be a little wonky."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6576278)

RB

Ritu B.

Computer Facilitator

> "Being in the marketing industry I was particularly impressed by HubSpot Marketing Hub in lead tracking and to run segmented emails."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775316)

VR

Verified Reviewer

CEO

> "It didn't integrate well with both MLS groups to which I am subscribed."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6292308)

NP

Nicola P.

Director

> "I'd heard good things and was assured it was the correct system id need to send email marketing and track my emails, and could use as a CRM."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6824654)

AB

Ann B.

IT Expert

> "There is no live support for free users and it is inflexible."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6544622)

RL

Ruth L.

Digital Marketing and Growth Strategist

> "Between emails and landing pages, everything is better connected and easier to manage on a daily basis."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7054541)

CT

Christian T.

Technical Lead

> "This made it challenging to access all the tools I wanted without stretching my budget."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6314325)

SH

Shir H.

Social Media Manager

> "I love how HubSpot captures every detail from the source and provides very detailed data that helps me reach better targeting."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6649418)

VR

Verified Reviewer

Trainer

> "To many irrelevant Emails on topics that do not relate to my objectives."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6260814)

GR

Gaven R.

Hybrid Transformation Expert

> "The robustness of the workflow automation is impressive as it has served as a valuable time saver that is intuitive and flexible."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6863717)

AP

Anthony P.

Director of Marketing Operations and Automation

> "It's the kind of product that starts out cheap but every add-on is going to add additional costs."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6307839)

CD

Carla D.

Finance and Operations Manager

> "It added a structure to our marketing funnel, and enabled our sales team to follow up quicker."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6843483)

CM

Carson M.

Sales Manager

> "The integrations fall off pretty frequently so I have to reconnect them."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6285592)

Eric N.

Business Development Representative

> "Easy to manage accounts and leads + they are always updating features and especially in the past year or so they have been quick to role out new features."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7054437)

AP

Andrew P.

Senior Web Developer & SEO Specialist

> "There is some limitations with Hubspot, on the technical side the Domain control, email control and security SSL settings are limited and could be better."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___5062779)

[View Reviews](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

NA

Ngozi A.

AG Director Arts and Craft Department

> "Emma by Marigold allows me to create, customize and send high volume outbound emails through workflow automation which saves..."

[See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6534172)

RN

Rachel N.

Head of Sales and Dispatch

> "Unfortunately, Emma by Marigold free plan does not encompass advanced marketing automation features."

[See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6843256)

FS

Felicia S.

Executive Team Leader

> "With Emma by Marigold, I am able to seamlessly create, customize and send marketing emails automatically."

[See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6884751)

JR

Jason R.

Digital Content Specialist

> "Emma by Marigold lack tons of free email templates and lack website builder capabilities."

[See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6282915)

GL

Garlasco L.

Digital Marketer

> "The email marketing and digital support from Emma is a feature that the software has and they create a suitable marketing..."

[See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6249592)

EC

Ellese C.

Sales Consultant

> "Unfortunately, Emma by Marigold does not offer website builder capabilities."

[See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6509317)

AA

Adegboyega A.

Ticketing Agent

> "Emma by Marigold offers all the tools that enables me to seamlessly connect with customers in real-time."

[See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6403339)

VR

Verified Reviewer

Digital

> "The inability to export data easily was the main reason we had to move away."

[See full review](https://www.capterra.com/p/75428/Emma/#GetApp___3743323)

NW

Nsogbu W.

Assistant Hatchery and Early Stage Manager

> "Automating marketing strategies with Emma by Marigold saves time and boost productivity which is the most iconic thing ever."

[See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6416688)

JS

Joseph S.

Marketing Manager

> "limited functionality with drag and drop editor, setting up multiple emails for a single campaign can be tedious, unable to..."

[See full review](https://www.capterra.com/p/75428/Emma/#Capterra___3431701)

JD

Jennifer D.

Owner/Manager

> "The set up and automation process gives me time to focus on my business because I know my welcome emails, birthday emails, and..."

[See full review](https://www.capterra.com/p/75428/Emma/#Capterra___4821850)

EY

Enes Y.

Information Technology

> "There are not many negative aspects of the application. But it got a little expensive."

[See full review](https://www.capterra.com/p/75428/Emma/#Capterra___3574918)

RD

Ram D.

Chief of Party

> "It is simple to create and send personalized and targeted email marketing campaigns with Emma Marigold."

[See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6283607)

JC

Jeffrey C.

Principal

> "Just awful that there is no way to call and talk to someone."

[See full review](https://www.capterra.com/p/75428/Emma/#Capterra___3867846)

CB

Cameron B.

Owner

> "The feature that most attracted me to Emma was its integration with my Opentable account."

[See full review](https://www.capterra.com/p/75428/Emma/#SoftwareAdvice___6014686)

Jordan B.

vp

> "It was extremely cumbersome to use and not very user friendly to someone without coding knowledge."

[See full review](https://www.capterra.com/p/75428/Emma/#Capterra___3511678)

FR

Fatture R.

Digital Marketer

> "The presence of email marketing option from the program is a fruitful part."

[See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6222643)

SH

Steve H.

CEO

> "Also, when I wanted to upgrade my membership, they were happy to take more money. When I asked to lower my contact number..."

[See full review](https://www.capterra.com/p/75428/Emma/#Capterra___3333598)

FR

Fatture R.

Digital Marketer

> "The dynamics in ensuring digital marketing which reaches more people."

[See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6222643)

BE

Ben E.

Director of Communication

> "Line spacing, text formatting, and other inconsistencies would occur when viewing a test email, which were all things that did..."

[See full review](https://www.capterra.com/p/75428/Emma/#Capterra___2370451)

CB

Cameron B.

Owner

> "I'm pretty sure if I wanted to upgrade there would be no problem in doing so."

[See full review](https://www.capterra.com/p/75428/Emma/#SoftwareAdvice___6014686)

BE

Ben E.

Director of Communication

> "Most of these issues only occurred when copying and pasting content into the draft."

[See full review](https://www.capterra.com/p/75428/Emma/#Capterra___2370451)

[View Reviews](https://www.capterra.com/p/75428/Emma/reviews/)

## User interface

4.51 (6,217)

[Emma by Marigold](https://www.capterra.com/p/75428/Emma/)

4.20 (156)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

HubSpot Marketing Hub

32/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/171840/HubSpot-Marketing/#features)

Emma by Marigold

Top features

39/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/75428/Emma/#features)

### Recognition

No recognitions have been awarded to HubSpot Marketing Hub

No recognitions have been awarded to Emma by Marigold

### Deployment & support

HubSpot Marketing Hub

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Emma by Marigold

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

HubSpot Marketing Hub

-   By HubSpot
-   Located in United States
-   Founded in 2012

Emma by Marigold

-   By Marigold
-   Located in United States
-   Founded in

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