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Customer.io vs Emma by Marigold: Which is a better fit?

Updated on January 5th, 2025
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What's your intended use case?
Summary
Key features rated by users
Features selected based on 14,653 reviews from Email Marketing users.
% Fit
Not enough reviews
Feature ratings
Email Campaign Management
4.8
Campaign Scheduling
3.0
Activity Dashboard
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Customizable Branding
4.3
Mobile Optimization
4.6
% Fit
Not enough reviews
Feature ratings
Email Campaign Management
4.2
Campaign Scheduling
5.0
Activity Dashboard
5.0
Customizable Branding
5.0
Mobile Optimization
4.3
User satisfaction
4.7
User reviews81
Ease of use
4.4
Functionality
4.4
Value for money
4.3
Customer support
4.6
4.2
User reviews153
Ease of use
4.2
Functionality
3.9
Value for money
4.0
Customer support
4.2
Price starts from
Monthly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

Tech-savvy marketers sending personalized, data-driven marketing, product, and transactional messages. Ideal for mid-market SaaS, FinTech, EdTech, mobile apps, Healthcare companies, and more.

Execute best-in-class relationship marketing strategies with an email marketing solution purpose-built for higher education, franchises, non-profits, and distributed businesses.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
No video reviews yet
video-de5eba14-cce7-4cc7-dba3-08da50bd8f30
Jordan B
VP
3.0

Jordan B.: Hi, I'm Jordan, vice president. And I give Emma a three out of five stars. For more reviews like this, click below. We were using Constant Contact before for our email client management and for marketing efforts, and then we switched over to Emma at that point. We chose Emma because it was referred to us by a marketing company that we were tied in with. And they had had some success with utilizing Emma in the past. And there were a couple of features that they recommended us utilize that Constant Contact just didn't have. Getting started with Emma was okay. It was a simple-ish process. You really need to have a little bit more advanced knowledge of how to work in the email marketing space, as well as maybe some coding background for just implementing it off the ground. I think the best piece of advice I'd give somebody just getting started with Emma is just make sure you know if you're an advanced user or not. If you're just trying to do some simple marketing messages, you may want to go with one of the other programs, like Constant Contact, out of the marketplace. Otherwise, if you need to be able to do a little bit more with your marketing messaging and get in the nuts and bolts of it, then you can retool and do everything you need to do with Emma.

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75428 video thumbnail}
1 Video
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Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

Customer.io

38/44
  • AI Content Creation
  • Email Sequences
  • Landing Pages/Web Forms
  • Newsletter Management
  • Product Recommendations
  • ROI Tracking
  • A/B Testing
  • Activity Dashboard
  • API
  • Autoresponders
  • Campaign Analytics
  • Campaign Scheduling
  • CAN-SPAM Compliance
  • Click Tracking
  • Contact Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • GDPR Compliance
  • HTML Editor
  • Image Library
  • Lead Capture
  • List Management
  • Mobile Optimization
  • Multi-Channel Marketing
  • Multi-Language
  • Personalization
  • Preview Functionality
  • Process/Workflow Automation
  • Real-Time Analytics
  • Reporting/Analytics
  • Subscriber Management
  • Template Management
  • Third-Party Integrations
  • WYSIWYG Editor
See All features
Hide Email Marketing Software Features -

Emma by Marigold

Top Features
39/44
Show Email Marketing Software Features +

Customer.io

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Emma by Marigold

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Customer.io
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Emma by Marigold
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Customer.io
  • By Customer.io
  • Located in United States
  • Founded in 2012
Emma by Marigold
  • By Marigold
  • Located in United States
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