# Compare Emma by Marigold vs Attentive 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Emma by Marigold and Attentive based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/75428-179576/Emma-vs-Attentive --- # Emma by Marigold vs Attentive Features and Cost Comparison Last updated March 13th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: Emma by MarigoldAttentive2/4 selected [Emma by Marigold](https://www.capterra.com/p/75428/Emma/)[4.2 (156)](https://www.capterra.com/p/75428/Emma/reviews/) [Attentive](https://www.capterra.com/p/179576/Attentive/)[4.8 (108)](https://www.capterra.com/p/179576/Attentive/reviews/) [## Emma by Marigold](https://www.capterra.com/p/75428/Emma/)[4.2 (156)](https://www.capterra.com/p/75428/Emma/reviews/) Starting Price $99.00/month Value-for-Money 4 Functionality 3.9 Ease of Use 4.2 Customer Service 4.2 Reviews Sentiment NA Based on [156 reviews](#user-reviews) Positive 127 Neutral 20 Negative 9 [## Attentive](https://www.capterra.com/p/179576/Attentive/)[4.8 (108)](https://www.capterra.com/p/179576/Attentive/reviews/) Starting Price Contact vendor Value-for-Money 4.4 Functionality 4.5 Ease of Use 4.7 Customer Service 4.8 Reviews Sentiment Based on [108 reviews](#user-reviews) Positive 106 Neutral 1 Negative 1 ## Not a match? 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What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 6,566 reviews from sms marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 75%Fit Not enough reviews Feature ratings SMS Messaging 5.0 Mass Texting 5.0 Campaign Scheduling 5.0 Message Personalization 5.0 Scheduled Messaging \-- 83%Fit Feature ratings SMS Messaging 5.0 Mass Texting 4.8 Campaign Scheduling 5.0 Message Personalization 4.5 Scheduled Messaging 4.8 User satisfaction User satisfaction 4.2 User reviews[156](https://www.capterra.com/p/75428/Emma/reviews/) Ease of use 4.2 Functionality 3.9 Value for money 4.0 Customer support 4.2 User satisfaction 4.8 User reviews[108](https://www.capterra.com/p/179576/Attentive/reviews/) Ease of use 4.7 Functionality 4.5 Value for money 4.4 Customer support 4.8 Price starts from Price starts from $99Other, Per Month - Free version - Free trial Price starts from \-- - Free version - Free trial Best for Best for Execute best-in-class relationship marketing strategies with an email marketing solution purpose-built for higher education, franchises, non-profits, and distributed businesses. Best for We partner with industry innovators in retail & e-comm, food & beverage, and media & entertainment. ## User reviews Pros & cons NA Ngozi A. AG Director Arts and Craft Department > "Emma by Marigold allows me to create, customize and send high volume outbound emails through workflow automation which saves..." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6534172) RN Rachel N. Head of Sales and Dispatch > "Unfortunately, Emma by Marigold free plan does not encompass advanced marketing automation features." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6843256) FS Felicia S. Executive Team Leader > "With Emma by Marigold, I am able to seamlessly create, customize and send marketing emails automatically." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6884751) EC Ellese C. Sales Consultant > "Unfortunately, Emma by Marigold does not offer website builder capabilities." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6509317) AA Adegboyega A. Ticketing Agent > "Emma by Marigold offers all the tools that enables me to seamlessly connect with customers in real-time." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6403339) JR Jason R. Digital Content Specialist > "Emma by Marigold lack tons of free email templates and lack website builder capabilities." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6282915) NW Nsogbu W. Assistant Hatchery and Early Stage Manager > "Automating marketing strategies with Emma by Marigold saves time and boost productivity which is the most iconic thing ever." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6416688) VR Verified Reviewer Digital > "The inability to export data easily was the main reason we had to move away." [See full review](https://www.capterra.com/p/75428/Emma/#GetApp___3743323) GL Garlasco L. Digital Marketer > "The email marketing and digital support from Emma is a feature that the software has and they create a suitable marketing..." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6249592) JS Joseph S. Marketing Manager > "limited functionality with drag and drop editor, setting up multiple emails for a single campaign can be tedious, unable to..." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___3431701) JD Jennifer D. Owner/Manager > "The set up and automation process gives me time to focus on my business because I know my welcome emails, birthday emails, and..." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___4821850) JC Jeffrey C. Principal > "Just awful that there is no way to call and talk to someone." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___3867846) RD Ram D. Chief of Party > "It is simple to create and send personalized and targeted email marketing campaigns with Emma Marigold." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6283607) SH Steve H. CEO > "Also, when I wanted to upgrade my membership, they were happy to take more money. When I asked to lower my contact number..." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___3333598) CB Cameron B. Owner > "The feature that most attracted me to Emma was its integration with my Opentable account." [See full review](https://www.capterra.com/p/75428/Emma/#SoftwareAdvice___6014686) BE Ben E. Director of Communication > "Line spacing, text formatting, and other inconsistencies would occur when viewing a test email, which were all things that did..." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___2370451) FR Fatture R. Digital Marketer > "The presence of email marketing option from the program is a fruitful part." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6222643) EY Enes Y. Information Technology > "There are not many negative aspects of the application. But it got a little expensive." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___3574918) FR Fatture R. Digital Marketer > "The dynamics in ensuring digital marketing which reaches more people." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___6222643) Jordan B. vp > "It was extremely cumbersome to use and not very user friendly to someone without coding knowledge." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___3511678) CB Cameron B. Owner > "I'm pretty sure if I wanted to upgrade there would be no problem in doing so." [See full review](https://www.capterra.com/p/75428/Emma/#SoftwareAdvice___6014686) BE Ben E. Director of Communication > "Most of these issues only occurred when copying and pasting content into the draft." [See full review](https://www.capterra.com/p/75428/Emma/#Capterra___2370451) [View Reviews](https://www.capterra.com/p/75428/Emma/reviews/) MO Mihaela O. Senior affiliate program manager > "I love the possibility of reaching prospective buyers and re-engaging existing customers where they spend..." [See full review](https://www.capterra.com/p/179576/Attentive/#Capterra___5095416) SF Sarah F. Owner > "It wouldnt finalize the sign up for text alerts if the customer clicked the landing page from facebook" [See full review](https://www.capterra.com/p/179576/Attentive/#Capterra___6486865) ZP Zenia P. Marketing > "They've done great things for our email sign ups, and while SMS has been slower to grow, we see good returns..." [See full review](https://www.capterra.com/p/179576/Attentive/#Capterra___6085489) SF Sarah F. Owner > "I didnt like the pricing, and their landing page to sign up for texts was awful" [See full review](https://www.capterra.com/p/179576/Attentive/#Capterra___6486865) MH Melissa H. Merchandising Director > "Features that are the most impactful are the ease of setting up a campaign and the reporting feature..." [See full review](https://www.capterra.com/p/179576/Attentive/#Capterra___3826168) AB Alec B. Sales Manager > "No real downside to Attentive other than it being more expensive compared to some of their competitors." [See full review](https://www.capterra.com/p/179576/Attentive/#Capterra___6533426) RD Rachel D. Owner > "It is great for a small business like ours and the scheduling and analytics are extremely helpful." [See full review](https://www.capterra.com/p/179576/Attentive/#Capterra___6168079) MH Melissa H. Merchandising Director > "Some journey and campaign editing functions are confusing." [See full review](https://www.capterra.com/p/179576/Attentive/#Capterra___3826168) LW Lauren W. Assistant Chief of Communications > "We have tailored our customer journey to our needs and have been able to build segments for more effective..." [See full review](https://www.capterra.com/p/179576/Attentive/#Capterra___3796181) EH Evan H. Senior Brand Manager > "The hardest things about SMS is just the carrier fees" [See full review](https://www.capterra.com/p/179576/Attentive/#Capterra___3792620) RD Rachel D. Owner > "I love the ease of use, the extremely quick and efficient customer service, and how often they launch new..." [See full review](https://www.capterra.com/p/179576/Attentive/#Capterra___6168079) CC Connor C. Marketing Coordinator > "I would also appreciate if they would fix a bug with their message notifications - it constantly shows more..." [See full review](https://www.capterra.com/p/179576/Attentive/#Capterra___2976670) JD Jeremy D. VP of Digital Commerce > "The SMS industry is nascent so it is important to find a partner that helps navigate regulatory challenges..." [See full review](https://www.capterra.com/p/179576/Attentive/#Capterra___3795026) SS Steph S. Digital Marketing & Ecommerce Manager > "We waste a lot of $$ each month getting people's grocery lists and unintentional texts that we do not want." [See full review](https://www.capterra.com/p/179576/Attentive/#Capterra___2969410) AB Andres B. Sr. Digital Marketing Manager, Retention > "The interface is very user-friendly, making the messaging scheduling process far more effective and..." [See full review](https://www.capterra.com/p/179576/Attentive/#Capterra___3797009) TH Timothy H. Owner > "We NEVER joined their lists but somehow they are spamming us." [See full review](https://www.capterra.com/p/179576/Attentive/#GetApp___3837882) CC Connor C. Marketing Coordinator > "Attentive has a user-friendly interface that allows a user to get familiar with the application quickly to..." [See full review](https://www.capterra.com/p/179576/Attentive/#Capterra___2976670) TH Timothy H. Owner > "We've told them to STOP EMAILING us but they keep persisting." [See full review](https://www.capterra.com/p/179576/Attentive/#GetApp___3837882) Jordan C. Digital Marketing Specialist > "Great for launching sms marketing for our company." [See full review](https://www.capterra.com/p/179576/Attentive/#Capterra___3795168) TH Timothy H. Owner > "They are annoying and spammers." [See full review](https://www.capterra.com/p/179576/Attentive/#GetApp___3837882) NC Nick C. Digital Marketing Manager > "Loved the mass sending, automated responses, as well the customer support we get bi-weekly from a manager..." [See full review](https://www.capterra.com/p/179576/Attentive/#Capterra___2983615) MC Marcos C. Business Development Consultant > "It's expensive and sometimes it's difficult to anticipate results." [See full review](https://www.capterra.com/p/179576/Attentive/#Capterra___2969704) ZP Zenia P. Marketing > "The platform works well and we've seen good returns." [See full review](https://www.capterra.com/p/179576/Attentive/#Capterra___6085489) VR Verified Reviewer Director of Marketing and Design > "Setting up the campaigns when I was getting started was a bit confusing for the sign up marketing box on the..." [See full review](https://www.capterra.com/p/179576/Attentive/#Capterra___2733188) LW Lauren W. Assistant Chief of Communications > "We have a great success rate with activities we promote via SMS." [See full review](https://www.capterra.com/p/179576/Attentive/#Capterra___3796181) EB Evan B. Marketing Manager > "Does not easily integrate with non Shopify Plus accounts." [See full review](https://www.capterra.com/p/179576/Attentive/#Capterra___2733575) KP Katie P. Executive Director > "What is most beneficial is that we have a partner in Attentive and not just a software." [See full review](https://www.capterra.com/p/179576/Attentive/#Capterra___3862105) PT Paula T. E-commerce > "There are still parts of the platform that are a little clunky" [See full review](https://www.capterra.com/p/179576/Attentive/#Capterra___2748727) CM Chris M. Digital Marketing & E-Commerce Manager > "SMS has proven to be one of our most viable channels." [See full review](https://www.capterra.com/p/179576/Attentive/#Capterra___3801280) MJ Madeline J. Content Marketing Manager > "Attentive seemed to over promise and under deliver." [See full review](https://www.capterra.com/p/179576/Attentive/#Capterra___2733101) [View Reviews](https://www.capterra.com/p/179576/Attentive/reviews/) ## User interface [Emma by Marigold](https://www.capterra.com/p/75428/Emma/) 4.20 (156) [Attentive](https://www.capterra.com/p/179576/Attentive/) 4.79 (108) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit 2-Way Messaging 207 Important Activity Tracking 150 Important AI Copilot 120 Important Emma by Marigold Top features 26/37 - 2-Way Messaging - Activity Tracking - AI Copilot - Alerts/Notifications - API - Automated Responses - Campaign Planning - Campaign Scheduling - Communication Management - Compliance Management - Consent Management - Contact Management - Customer Segmentation - Customizable Templates - Drip Campaigns - Engagement Tracking - Generative AI - Interaction Tracking - Keyword Tracking - Landing Pages/Web Forms - Marketing Automation - Mass Texting - Message Personalization - Mobile Coupons - Multi-Campaign - Multi-Language - Natural Language Processing - Open Rate Tracking - Polls/Voting - QR Codes - Reporting/Analytics - Reputation Management - Scheduled Messaging - Shortcodes - SMS Messaging - Text-to-Win - Third-Party Integrations [See all features](https://www.capterra.com/p/75428/Emma/#features) Attentive 19/37 - 2-Way Messaging - Activity Tracking - AI Copilot - Alerts/Notifications - API - Automated Responses - Campaign Planning - Campaign Scheduling - Communication Management - Compliance Management - Consent Management - Contact Management - Customer Segmentation - Customizable Templates - Drip Campaigns - Engagement Tracking - Generative AI - Interaction Tracking - Keyword Tracking - Landing Pages/Web Forms - Marketing Automation - Mass Texting - Message Personalization - Mobile Coupons - Multi-Campaign - Multi-Language - Natural Language Processing - Open Rate Tracking - Polls/Voting - QR Codes - Reporting/Analytics - Reputation Management - Scheduled Messaging - Shortcodes - SMS Messaging - Text-to-Win - Third-Party Integrations [See all features](https://www.capterra.com/p/179576/Attentive/#features) ### Recognition No recognitions have been awarded to Emma by Marigold Attentive is recognized as a top-rated tool in 3 Capterra Shortlist reports ### Deployment & support Emma by Marigold Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Attentive Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Emma by Marigold - By Marigold - Located in United States - Founded in Attentive - By Attentive Mobile - Located in United States - Founded in ## 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