Attentive vs Emma by Marigold: Which is a better fit?

Ester D.: Hi, I'm Ester. I'm a marketing manager and I give Attentive a five out of five star. For more reviews like this, click below. When our company decided to look for an SMS marketing platform, we reviewed a couple of options. One of the options were Attentive, which we really liked because they offered free trial version and great onboarding process. And the other option that we looked at was Klaviyo. And at the time we are using a help desk tool called Gorgias. So all our incoming communication flows into Gorgias. And at the time, Klaviyo did not offer an integration with Gorgias, which was very important for us. So at the end, by reviewing both options, we decided to go with Attentive. We really reviewed Attentive. We were very serious about finding a long-term solution for our SMS marketing needs, and Attentive fulfilled all of them. So they offered a free trial version. So that really gave us the ease of mind that we can test it for a couple of weeks. They also offered a great onboarding process. So we had a dedicated account manager who helped Attentive integrating with Shopify, that's the e-commerce platform that we use. So they walked me through the integration process and they also give us like best practices, suggestions on how to set up our automations and our campaigns. They also have a very good user-friendly website. So it's very easy to create campaigns and automations. So Attentive really checked all the boxes that we were looking for. It was very easy to integrate our Shopify platform with Attentive. It only takes a couple of minutes. The only difficulty we had was learning how to generate discount codes, because we wanted to make sure that our discount codes that we are sending out through Attentive are unique. So I just reached out to our account manager and he explained step by step what I need to do. They also offer great help tools as far as like help pages, where you can get information step by step on how to integrate with different platforms or different apps. So really integration was a breeze. During the onboarding process, I didn't know that we are able to import contacts. So for a couple of years ago, our company had an SMS list that I didn't know that we can import to Attentive. So during the onboarding process, I found out from our account manager that it's a very easy process. He helped me import the contacts and we were able to reach out to a couple of 100 subscribers, welcoming them to Attentive and letting them know that our SMS number changed and we send them our contact information so they can save it to the phone. So now we actually were able to start out with a couple of 100 subscribers instead of starting from scratch.

Jordan B.: Hi, I'm Jordan, vice president. And I give Emma a three out of five stars. For more reviews like this, click below. We were using Constant Contact before for our email client management and for marketing efforts, and then we switched over to Emma at that point. We chose Emma because it was referred to us by a marketing company that we were tied in with. And they had had some success with utilizing Emma in the past. And there were a couple of features that they recommended us utilize that Constant Contact just didn't have. Getting started with Emma was okay. It was a simple-ish process. You really need to have a little bit more advanced knowledge of how to work in the email marketing space, as well as maybe some coding background for just implementing it off the ground. I think the best piece of advice I'd give somebody just getting started with Emma is just make sure you know if you're an advanced user or not. If you're just trying to do some simple marketing messages, you may want to go with one of the other programs, like Constant Contact, out of the marketplace. Otherwise, if you need to be able to do a little bit more with your marketing messaging and get in the nuts and bolts of it, then you can retool and do everything you need to do with Emma.