# Compare Wrike vs Grow 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Wrike and Grow based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/76113-136247/Wrike-vs-Grow

---

# Wrike vs Grow Features and Cost Comparison

Last updated May 29th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

WrikeGrow2/4 selected

[Wrike](https://www.capterra.com/p/76113/Wrike/)[4.4 (3,023)](https://www.capterra.com/p/76113/Wrike/reviews/)

[Grow](https://www.capterra.com/p/136247/Grow/)[4.4 (406)](https://www.capterra.com/p/136247/Grow/reviews/)

[## Wrike](https://www.capterra.com/p/76113/Wrike/)[4.4 (3,023)](https://www.capterra.com/p/76113/Wrike/reviews/)

Starting Price

$10.00/month

Value-for-Money

4.2

Functionality

4.3

Ease of Use

4.2

Customer Service

4.3

Reviews Sentiment

Based on [3,023 reviews](#user-reviews)

Positive

2,703

Neutral

225

Negative

95

[## Grow](https://www.capterra.com/p/136247/Grow/)[4.4 (406)](https://www.capterra.com/p/136247/Grow/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.2

Functionality

4.2

Ease of Use

4.2

Customer Service

4.4

Reviews Sentiment

RT

Based on [406 reviews](#user-reviews)

Positive

365

Neutral

28

Negative

13

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## Summary

* * *

Key features rated by users

Features selected based on 2,537 reviews from dashboard software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

63%Fit

Not enough reviews

Feature ratings

Real-Time Data

\--

Workflow Management

4.4

Multiple Data Sources

\--

Customizable Reports

4.6

Reporting/Analytics

4.5

\--%Fit

Missing features

Not enough reviews

Feature ratings

Real-Time Data

5.0

Workflow Management

NA

Multiple Data Sources

4.3

Customizable Reports

\--

Reporting/Analytics

4.3

User satisfaction

User satisfaction

4.4

User reviews[3,023](https://www.capterra.com/p/76113/Wrike/reviews/)

Ease of use

4.2

Functionality

4.3

Value for money

4.2

Customer support

4.3

User satisfaction

4.4

User reviews[406](https://www.capterra.com/p/136247/Grow/reviews/)

Ease of use

4.2

Functionality

4.2

Value for money

4.2

Customer support

4.4

Price starts from

Price starts from

$10Per User, Per Month

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

Marketing, creative, product management, client services, IT, operations, HR, legal, finance, tech, consumer goods, manufacturing, professional services, healthcare, education, media, entertainment.

Best for

Companies looking for easy-to-use data analytics, automated reporting, and data visualization. We cover all of your data needs. Ask us about our Managed Services!

## User reviews

Pros & cons

TF

Thiago F.

Head of Client Service

> "It is a robust platform that helps centralize project management, improve workflow visibility, and keep teams aligned across multiple demands and deadlines."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7132584)

DS

Daniel S.

Manager, Marketing Technology

> "The high cost of learning wrike, with the intricacies of blueprints, automations, workflows, rules, and then people coming/going from an organization causes a massive amount of learning and rework."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7137880)

JV

Jaimin V.

Project Coordinatore

> "The ability to assign tasks, track progress, manage deadlines, and maintain clear communication within teams significantly improves productivity and accountability."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7161147)

MO

Mabel O.

Events Marketing Coordinator

> "I’ve also run into occasional bugs and issues—nothing catastrophic, but enough small glitches or odd behaviors to interrupt my flow. And while the platform is powerful, that power comes with a..."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7134508)

SF

Sarah F.

Marketing Technologist

> "We demoed over 10 PM tools from Basecamp to Monday to Asana to Workzone and Wrike won with it's attention to custom field management, flexible request forms, and sophisticated organizational tools."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7135551)

JD

John D.

VP, Customer Engagement

> "The interface, while powerful, can feel cluttered when many projects and automations are in play, and performance can sometimes lag with very large data sets."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7136781)

ER

Evan R.

Marketing Coordinator

> "Great project management tool that allows my team to work efficiently towards a common goal and remain updated with the latest edits or approvals through the status feature"

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7149712)

SB

Serena B.

Marketing Associate

> "I'm not sure why I get projects from closer to 2020. Or if I search for a series of words, it will single out projects with a single word from my search rather than all of the keywords together to..."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7134366)

SL

Sai L.

Assistanship

> "The real-time collaboration tools, interactive Gantt charts, and customizable dashboards have significantly boosted our team's productivity and kept everyone aligned on deadlines."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7163485)

KH

Kevin H.

Director of Systems - On-Site Activities

> "I have noticed that some implemented changes by Wrike seem to overwrite my custom settings and changes how the Space or particular screen and tree view are shown, though I did not make a change..."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7134704)

OW

Ojaswini W.

Software Developer

> "Switching between List, Board, Table, and Gantt views is seamless, and the ability to customize dashboards and spaces ensures that I can focus on the most relevant information."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7143991)

PR

Parija R.

CFO

> "The bad part about it is that you cannot easily assign specific time track to an individual sub-service within a large project template."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7161222)

LP

Lauren P.

VP, Sea Production

> "It’s not a plug‑and‑play tool, but once workflows, fields, and dashboards are set up correctly, it becomes a reliable central hub for managing tasks, timelines, and collaboration. While there is an..."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7134514)

SS

Sally S.

Senior Marketing Operations Associate

> "Perhaps it would be easier if we used the time-tracking feature, however, that is a level of oversight we would prefer not to utilize. And manually updating the amount of time overdue that task was,..."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7134286)

MW

Michael W.

Director of Web and Organic Search

> "I love the integrations and the flexibility of how you can present the different task items for example for one board we use just a standard table view, but for my testing board, I use a column board..."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7134607)

MA

Megan A.

Consultant

> "Our organization already has a large cost associated with our Wrike licenses, so when adding in additional costs in order to utilize the AI features that have been rolled out, that has been a bummer."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7156426)

HP

Harris P.

Senior Engineer

> "I find I use the card table feature for my day to day activities because I'm able to easily drag tasks back and forth to display what's been completed and what still needs to be accomplished and the..."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7159599)

SS

Suzanne S.

Marketing Project Manager

> "There's no sort of filter option on the automations (besides date and owner), making it difficult to find a specific one - no name filter and I have to open the automation to see the entire title."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7034515)

VR

Verified Reviewer

VP Marketing

> "Wrike is a solid project management tool I use for managing video production workflow, including brainstorming, writing, filming, and editing."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7179399)

VR

Verified Reviewer

Accessories Designer

> "This makes no sense because I just want to see the tasks that are in a other person's task list - when speaking with Wrike about this issue, they said it was how their new feature worked and they..."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7152633)

PB

Paula B.

Growth Brands Design Leader

> "The platform is flexible enough to adapt to different processes, and features like automation, dashboards, and request forms have made a real impact on our efficiency."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7148263)

MM

Molly M.

Marketing Specialist

> "Sometimes the interface loads slowly, causing me to have to refresh my project page several times to access what I need."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7134624)

MV

Michael V.

Software Engineer

> "I appreciate the Gantt chart view which allows me to visualize dependencies: if one task is delayed, I immediately see the impact on the rest of the schedule."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7148007)

GY

George Y.

Copywriter

> "Performance can lag on large workspaces, and occasional UI quirks—like slow loading or inconsistent notifications—can interrupt momentum."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7137291)

LP

Lauren P.

VP, Sea Production

> "Wrike’s integrations are also a big win; being able to connect it to tools like Outlook, Teams, Box keep communication and files tied directly to the work."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7134514)

SS

Sally S.

Senior Marketing Operations Associate

> "The fact that you list Task Tracking as a considered topic, but figuring out a way to track that information in an Enterprise account is not at all user-friendly."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7134286)

AH

Ayesha H.

IT Project Coordinator

> "It supports seamless collaboration across teams, departments, and even between companies, making it a flexible tool for interdepartmental and intercompany work."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7145796)

MO

Mabel O.

Events Marketing Coordinator

> "The interface can feel cluttered at times, and navigating between spaces or views sometimes slows me down rather than speeding things up."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7134508)

VR

Verified Reviewer

Senior Project Specialist

> "It has all the necessary tools to successfully manage our projects by gathering all the communication in one place and logging the time spent on a project."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7088933)

MR

Marc R.

Digital Media Strategist

> "I find some of the new updates to not be communicated efficiently enough and then my dashboards and To-Do lists change and I have to figure out why."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7134452)

SF

Sarah F.

Marketing Technologist

> "We've also had great partnership with their customer success team, helping us auto-migrate work from Asana when another team came onboard to our instance, and helping build out a global solution to..."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7135551)

KK

Kajol K.

Campaign developer

> "The interface may seem cluttered, and some advanced features require higher-tier plans, making it expensive for smaller teams."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7141731)

OW

Ojaswini W.

Software Developer

> "Being able to leave feedback directly on tasks, images, and files keeps communication clear and contextual, while the built-in approval workflows significantly reduce reliance on email chains."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7143991)

HK

Huda K.

Rebel and Founder Co-CEO Huda Beauty

> "The user interface is very dense and requires an adjustment period to avoid feeling overwhelmed by notifications and folder layers."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7177844)

MR

Matilda R.

Communciations Coordinator

> "I am able to have multiple teams with different needs under one roof but they are all able to make specific requests for their space and Wrike is able to accommodate all these needs."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7136186)

MW

Marissa W.

Director, Sea Production

> "Along with the positive of Wrike having a ton of features, this can also be a negative because onboarding new people into our organization and getting them to learn the platform can be arduous."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7137265)

SG

Sophie G.

Head of Customer Marketing

> "Overall, Wrike has streamlined our creative workflows with its robust request forms and built-in proofing, even though its complex interface initially caused some friction in team adoption."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7132876)

DS

Daniel S.

Manager, Marketing Technology

> "For example an events team cannot see what projects are due or critical milestones for those projects compared to other projects."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7137880)

RR

Ryan R.

Marketing Manager

> "Once my team members and I realized that our best approach was to define a process for our company and use Wrike to support that process, Wrike increased our productivity, accuracy, accountability,..."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7134239)

SpT

Stéphanie T.

Trade marketing manager

> "sometimes it happens that files are not saved directly after the work is done and need to be uploaded but it doesn't happen regularly to be honest."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7132710)

VC

Valerie C.

Associate Director Creative and Brand

> "It's an incredible tool that allows you to customize workflows for various teams to collaborate and work together towards goals."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7134447)

SB

Shubam B.

Analyst

> "I also noticed occasional performance issues—like slower load times when dealing with larger projects or complex dashboards."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7137670)

VR

Verified Reviewer

Admin

> "It’s a reliable and feature-rich platform that enhances team collaboration and project visibility. Once you get familiar with it, it becomes a highly effective tool for managing projects efficiently."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7145872)

VR

Verified Reviewer

Senior project manager

> "Can’t personalise to the level id like - tickets not raised by yourself can’t be tracked & expensive license."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7081945)

VR

Verified Reviewer

Senior Manager

> "the easily collaboration with multiple access types combined with secutity access definitions helped in multiple users across organization to contribute as per their roles."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7150154)

SR

Sankalp R.

Senior Software Developer

> "I understand it's very specific use case but initially we did have to face problems because of this between the client requirement and the tool's capabilities."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7142624)

RR

Rafia R.

Graphic Designer Visual Branding

> "Wrike provides a more structured way to manage projects, which helps when coordinating multiple tasks and deadlines across the team."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7113669)

SB

Shubam B.

Analyst

> "Finding certain settings or navigating between spaces isn’t always as intuitive as it could be, and it takes time to get fully comfortable."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7137670)

SU

Shigeki U.

VP

> "It provided strong visibility into task ownership, status, and timelines, and also worked well for collaboration with external partners, not just internal teams."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7133210)

SM

Sean M.

Chief Editor at deBanked

> "Getting used to it was a laborious process for my team because the software is packed with menus and sub-menus that can be intimidating at first glance."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7166295)

KH

Kevin H.

Director of Systems - On-Site Activities

> "I particullarly like the report creation features that helps us with KPI and provides visibility of our current status to the team."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7134704)

JA

Jessica A.

Marketing Manager

> "Sometimes the search tool can be a little difficult to find past projects and files."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7136235)

SW

Sarah W.

Directions of Retail

> "I’ve really enjoyed Wrike and our company uses it daily to keep track of strategic initiatives, department initiatives and I even use it to track some personal things!!"

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7133528)

KW

Katherine W.

Project Manager

> "The dashboards could be useful, but often take so long to populate that I lose interest and find the info a different way."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7124495)

ML

Marjorie L.

Staffing and Business Development Manager

> "Accountability is also increased through Wrike. When employees are held accountable for completing tasks assigned to them and those tasks are visible via Wrike, they are more likely to complete their..."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7154894)

JJ

Jules J.

Graphiste

> "Also, the free plan is quite limited, and some reporting tools feel a bit clunky compared to competitors."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7136599)

SU

Shigeki U.

VP

> "Its ability to coordinate work across a wide group of internal stakeholders and external partners was a major strength. While there is a learning curve, it delivers strong value once teams are..."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7133210)

John S.

Director, Academic Innovation Media

> "There isn't much to dislike about Wrike, but if I had to pick something, it would be that projects and tasks display differently depending on how you navigate to them."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7136317)

AS

Aaron S.

Graphic Designer

> "Wrike is a solid project management tool that helps keep creative projects organized, especially when working with multiple teams at the same time."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7077836)

GS

Gillian S.

Communications Manager

> "I also sometimes struggle with incorrect automatic status changes, but I'm aware that can be changed as a team setting."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7163983)

KK

Kajol K.

Campaign developer

> "The productivity features like task assignments, due dates, and dependencies keep the whole team on track without constant check-ins."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7141731)

JS

Jennifer S.

Senior Copywriter

> "Trying to find the earlier conversations is so time-consuming and usually totally unproductive, but a search feature might make that easy."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7158532)

David S.

Project Manager

> "I appreciate the ability to tailor workspaces, statuses, and fields to match my team's specific operational needs, whether it’s organizing product specific programs, Consulting Services, or managing..."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___6857171)

JLC

Jean-Luc C.

President

> "The product online support services are very ineffectiveness a message can go even two days without being attended."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7170021)

MF

Maddy F.

Coordinator

> "The task tracking and project organization features make it easy to see who is responsible for what and when things are due, which is critical in a fast-paced environment."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7134464)

JR

Jayasri R.

Campaign specialist

> "There are also occasional bugs and issues, like minor glitches or slow performance."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7137658)

SS

Stefano S.

Product manager

> "We can create custom workflows that actually match our team's unique processes rather than being forced into a "one size fits all" structure."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7149515)

SF

Sarah F.

Marketing Technologist

> "It's easy to get lost in configuration of the tool, the learning curve to becoming an expert admin and setting up good governance is steep and takes time."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7135551)

KW

Katherine W.

Project Manager

> "Managing our clients and projects in Wrike works really well for our team and helps ensure that projects are well planned and nothing falls through the cracks."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7124495)

LR

Llyas R.

Production Associate

> "Well, at least like about Wrike is when there is an overwhelming number of task things can get cluttered and confusing at times"

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7151709)

VR

Verified Reviewer

Creative Projects Manager

> "I like that Wrike gives us one place to manage incoming requests, track projects, and keep communication tied to the work."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7138044)

TE

Taryn E.

Creative Manager

> "When managing a large number of tasks, it can sometimes be difficult to quickly get to the core of the communication."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7133040)

TE

Taryn E.

Creative Manager

> "It gives me clear visibility into timelines, priorities, and team workloads, which makes it much easier to keep projects on track."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7133040)

LD

Lokesh D.

Technical Manager

> "The interface can also feel cluttered when managing multiple projects."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7135085)

MA

Megan A.

Consultant

> "There are so many different ways to view the work that you are doing in Wrike, making it customizable to different working and learning styles."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7156426)

LP

Lauren P.

VP, Sea Production

> "For example, if everyone creates tasks their own way or names things differently, things can get messy fast."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7134514)

AD

Ann D.

Project Manager

> "Organizing and managing multiple project had been a challenge in our organization. Since the deployment of Wrike, we are able to manage projects with ease."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7092446)

VH

Vontavius H.

Chief Executive Officer

> "It doesn’t have enough features on the free version to compete with platform such as Asana"

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7113161)

JV

Jaimin V.

Project Coordinatore

> "The platform provides complete visibility into project progress, making it easier to identify bottlenecks and ensure timely delivery."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7161147)

VR

Verified Reviewer

Accessories Designer

> "We've had members of our team stop using the software because they can no longer see their team's workload."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7152633)

[View Reviews](https://www.capterra.com/p/76113/Wrike/reviews/)

RT

Rebekah T.

Director of Demand Generation

> "The team can create their own metrics and dashboard, which creates a lot of autonomy and alleviates some of the lift for..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7169821)

LB

Luke B.

Software CX Mgr

> "So it's not for those that need very advanced analysis When the GUI doesn't seem to be the solution to achieve what you..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7166952)

CN

Cody N.

Director of Marketing

> "The ability to integrate custom spreadsheets with real time data certainly make it a product to drive insights for..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7068052)

BR

Brett R.

Mentor Teacher

> "It requires you to enter and email address just to take you to a login page where the Google client can be accessed. Why..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6707348)

CT

Clara T.

Director of Development

> "The real-time reporting feature is especially valuable because it allows users to make informed decisions based on..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7065475)

MH

Max H.

Technical Manager

> "We have never used any sort of BI software before Grow but we had heard and seen bits of Microsoft BI, but gave up trying..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7154422)

LD

Laura D.

Client Success Specialist

> "The integrations with third-party platforms are seamless, and GROW allows you to transform and filter the data you want to..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6689821)

SG

Scott G.

Director of Operations

> "The product delivers, the sales & accounting company behind it does not. When I brought the mistake in their billing to..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7067833)

CT

Clara T.

Director of Development

> "I also appreciated how the system presents data visually through charts and graphs, helping complex information become..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7065475)

JR

Jaden R.

Physical assistant

> "I noticed that the customization options for dashboards and reports can be somewhat restrictive compared to other advanced..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6739964)

RA

Riya A.

Reporting Analyst

> "It supports day-to-day reporting well and helps turn data into useful insights without overcomplicating the process."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7063366)

LD

Laura D.

Client Success Specialist

> "Currently, there is not a viable way to "hide" or archive old metrics or dashboards without deleting them."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6689821)

CT

Clara T.

Director of Development

> "Overall, Grow BI improves efficiency, supports better decision-making, and makes data analysis more accessible and..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7065475)

BG

Ben G.

Data Analyst

> "API issues prevented business-critical reports from refreshing properly."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6695366)

LB

Luke B.

Software CX Mgr

> "Customer Support: both pre-acquisition and after epicor the customer service team has stayed the same and been very helpful."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7166952)

CB

Constance B.

CEO

> "Now we have a product we can’t use and have been forced to pay for… worst business decision I have ever made."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6689714)

LS

Laken S.

Co-Founder and CMO

> "The platform has elevated our decision-making and made data a core part of how we operate."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7061444)

CB

Chelsea B.

CEO

> "The ongoing poor customer service is why we are leaving."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6660531)

JR

Jaden R.

Physical assistant

> "The Collaborative Insights: Sharing dashboards and insights with my team has improved our collaborative efforts and..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6739964)

TJ

Todd J.

Ecommerce Director

> "The onboarding process made us feel like we were on the clock, which is understandable but not ideal for the level of depth..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6249880)

JL

Jake L.

Account Administrator

> "I like how easy the platform is to navigate and how all of the data coming in is broken down."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7167070)

MW

Mary W.

Senior Accounting Manager

> "so-so, don't love the limited visual options."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6689815)

DV

Derick V.

VP of Finance

> "Great tool to start using dashboarding and improve awareness of key metrics."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7063095)

CB

Chelsea B.

CEO

> "We are a small business and do not have time for these games."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6660531)

BV

Bas V.

Support

> "Sharing reports with others goes smoothly"

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7172485)

JM

Jessica M.

Vice President

> "Our onboarding was rushed."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7067738)

CJ

Casey J.

Account Manager

> "I really like the ability to pull data for customers in the 'needs order' categories, and using the gap reporting to my..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4962241)

HD

Haleigh D.

Demand Generation Ops Manager

> "Figuring out how to create data sets takes some time, some of the functions can be clunky."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4943957)

BM

Billy M.

CEO

> "Works great to consolidate disparate data sources and create metrics that make sense."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6695367)

GB

Garrett B.

Accountant

> "Data manipulation is weak, converted back to Tableau after I wasn't able to accomplish what I needed."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4944024)

DV

Derick V.

VP of Finance

> "This solution helped us drive margin improvements."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7063095)

CD

Christine D.

Purchasing Manager

> "I am not able to view information regarding individual incentive card usage."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4941791)

BG

Ben G.

Data Analyst

> "Grow's user interface is excellent for people with low experience in business intelligence and data reporting."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6695366)

BS

Brian S.

Mentor

> "How often it fails to properly pull data in a timely manner"

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4962378)

JM

Jessica M.

Vice President

> "The connections were easy and there were a lot of ways to customize."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7067738)

JC

Joe C.

Operations Manager

> "sometimes errors occur that don't have much explanation around them which can be hard to figure out"

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4968213)

BV

Bas V.

Support

> "Easy to customize."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7172485)

KH

Karl H.

Pre-construction Manager

> "We have an internal IT specialist who still comes up with errors in the figures reported for example showing actual at 81..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641436)

DV

Derick V.

VP of Finance

> "it was easy to customize for our needs."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7063095)

CJ

Casey J.

Account Manager

> "I feel like the system is a little buggy at times and could be better."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4962241)

JC

Joe C.

Operations Manager

> "Integration was easy, we utilise connections with our current systems to monitor KPI's and increase resource throughout the..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4968213)

SS

Samantha S.

Field marketing specialist

> "The amount I owe for my contracts are not correct"

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4962136)

DP

Diego P.

BI & Data Architech

> "We managed to expose our metrics and reports to users from different departments in an agile and accurate way."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4964330)

JC

Joshua C.

District Manager

> "It is not mobile friendly in my opinion for my use."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4941731)

CC

Christine C.

Data Analyst

> "Has helped connect Marketing and Sales and Program Management in order to have the whole team thinking holistically about..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4941751)

CM

Cristian M.

Data Analyst

> "Limited types of charts, lack of customization (freedom to manipulate charts)"

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641473)

TJ

Todd J.

Ecommerce Director

> "Grow has been a user-friendly and powerful business intelligence (BI) platform, particularly for those seeking a..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6249880)

SS

Samantha S.

Field marketing specialist

> "It’s not accurate and it’s hard to use on my iPhone."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4962136)

BR

Ben R.

Facilities Manager

> "I am now able to pull data from multiple web based software services into one singular dashboard which gives me a snapshot..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4678402)

JM

Joshua M.

VP of Sales

> "As a relatively untrained user, most reporting filters are self explanatory, but I have had difficulty with some and have..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4628908)

TC

Tess C.

Director of Strategy and Operations

> "Easy to understand, incorporate into operations, and share among stakeholders."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6706816)

BV

Benjamin V.

VP of Analytics

> "Some connectors are unreliable or hard to use such as LinkedIn Ads where all campaigns need to be manually selected by the..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4649421)

FH

Fred H.

CSM

> "Our use case for Grow was reporting a specific metric and it is a good tool for reporting."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4946718)

AA

April A.

Director of Marketing

> "Little support, lack of follow-up, emails sent to former employees that were bounced back and auto-looped into unagreed..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641534)

BG

Ben G.

Data Analyst

> "Spinning up a new dashboard or new metrics is very easy."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6695366)

KD

Kaitlin D.

Director of Marketing Comms

> "Not being able to connect every type of external data sources (like Twitter metrics)"

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4627505)

CD

Christine D.

Purchasing Manager

> "I am able to view information about our incentive card usage from a higher level."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4941791)

VR

Verified Reviewer

Probationary Officer

> "The free version doesn't provided much services to users, also the forcasting can also be enhanced."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4812038)

TC

Tess C.

Director of Strategy and Operations

> "A staple tool of our team."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6706816)

NW

Noah W.

Financial Controller

> "We also have issues with metrics randomly losing connection and then automatically reconnecting."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4650105)

TB

Tiahna B.

Language Arts Mentor

> "I love seeing data on my students in one place: attendance, average grading turnaround, inactive students, average grade,..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641545)

CT

Colleen T.

Mentor

> "I wish the metrics would update more quicker. When I check the data, it is often times 2 days behind."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4635867)

DT

Deepali T.

student

> "The architecture is secure and your transaction is conducted securely, the transaction will nearly always be completed and..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4568905)

LD

Lauren D.

Onboarding/Credentialing

> "There are sometimes issues with accessing dashboards when we have several available."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641377)

CW

Christian W.

News Editor/Journalist

> "The automated data insights feature allows users to easily visualize and interpret data to make informed decisions."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4493853)

KH

Karl H.

Pre-construction Manager

> "Ok, struggled with company wide take up due to incorrect figures being reported that more traditional methods would have..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641436)

LC

Lauren C.

Media Director

> "We are able to share real time data with clients while campaigns are running and they can see multiple platforms at one..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4628772)

AA

April A.

Director of Marketing

> "Unfortunatley, the sale of value did not live up to its expectations. And the lact of support, customer service, and..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641534)

SN

Seth N.

Director of IT

> "Overall we have had a positive experience but attention has to be given to data visualization or we will be forced to look..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4964125)

CW

Christian W.

News Editor/Journalist

> "The basic package may not be suitable for everyone as it does not include all features."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4493853)

VG

Vishal G.

Tax Associate

> "The live statistics on the targets and outstanding tasks of the week make it easy to plan ahead"

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4968141)

CS

Camilo S.

Data Analyst

> "Not able to manage large datasets."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4648933)

KS

Kazungu S.

Communications

> "Creates simplicity in data analysis and visualization."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6268520)

SZ

Stephen Z.

Head of growth

> "It can be difficult for a non-admin to create new dashboards"

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4649130)

MR

Michael R.

Head of Analytics

> "Flexibility to manipulate data, Transformations are a great idea"

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4976610)

RR

Rachel R.

Paid Media Specialist

> "It's sometimes difficult to fix the data connector."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4627578)

Vijay B.

Manager

> "We like how simple it is to connect and explore our data, as well as how it can surface insights for everyone in our..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4619556)

AB

Alex B.

Operations Manager

> "he visualisations and dashboards to not always feel intuitive as an infrequent user."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4657626)

KS

Kaylie S.

Media Buyer

> "Was no a grow super-user, but enjoyed the visualization of data for me and for teams"

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4962013)

GR

Gavin R.

Logistics Broker

> "Sometimes the metrics do not track correctly."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4627479)

[View Reviews](https://www.capterra.com/p/136247/Grow/reviews/)

## User interface

4.37 (3,023)

[Grow](https://www.capterra.com/p/136247/Grow/)

4.44 (406)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Access Controls/Permissions

207

Important

Activity Tracking

150

Important

Ad hoc Reporting

120

Important

Wrike

Top features

39/42

-   Access Controls/Permissions
-   Activity Tracking
-   Ad hoc Reporting
-   AI Copilot
-   Alerts/Notifications
-   API
-   Collaboration Tools
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Dashboard Creation
-   Data Aggregation
-   Data Connectors
-   Data Import/Export
-   Data Synchronization
-   Data Visualization
-   Drag & Drop
-   Forecasting
-   Functions/Calculations
-   Generative AI
-   Interactive Elements
-   KPI Monitoring
-   Mobile Dashboards
-   Multiple Data Sources
-   Natural Language Search
-   Performance Metrics
-   Predictive Analytics
-   Private Dashboards
-   Public Dashboards
-   Real-Time Data
-   Real-Time Notifications
-   Reporting/Analytics
-   Scheduled/Automated Reports
-   Scorecards
-   Search/Filter
-   Secure Data Storage
-   Single Page View
-   Single Sign On
-   Third-Party Integrations
-   Trend Analysis
-   Widgets
-   Workflow Management

[See all features](https://www.capterra.com/p/76113/Wrike/#features)

Grow

35/42

-   Access Controls/Permissions
-   Activity Tracking
-   Ad hoc Reporting
-   AI Copilot
-   Alerts/Notifications
-   API
-   Collaboration Tools
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Dashboard Creation
-   Data Aggregation
-   Data Connectors
-   Data Import/Export
-   Data Synchronization
-   Data Visualization
-   Drag & Drop
-   Forecasting
-   Functions/Calculations
-   Generative AI
-   Interactive Elements
-   KPI Monitoring
-   Mobile Dashboards
-   Multiple Data Sources
-   Natural Language Search
-   Performance Metrics
-   Predictive Analytics
-   Private Dashboards
-   Public Dashboards
-   Real-Time Data
-   Real-Time Notifications
-   Reporting/Analytics
-   Scheduled/Automated Reports
-   Scorecards
-   Search/Filter
-   Secure Data Storage
-   Single Page View
-   Single Sign On
-   Third-Party Integrations
-   Trend Analysis
-   Widgets
-   Workflow Management

[See all features](https://www.capterra.com/p/136247/Grow/#features)

### Recognition

Wrike is recognized as a top-rated tool in 4 Capterra Shortlist reports

Grow is recognized as a top-rated tool in 4 Capterra Shortlist reports

### Deployment & support

Wrike

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Grow

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Wrike

-   By Wrike
-   Located in United States
-   Founded in 2007

Grow

-   By Epicor Software
-   Located in United States
-   Founded in 1996

## Popular Comparisons

[Wrike](https://www.capterra.com/p/76113/Wrike/)[4.37 (3,023)](https://www.capterra.com/p/76113/Wrike/reviews/)

vs

[Clockify](https://www.capterra.com/p/169607/Clockify/)[4.76 (9,248)](https://www.capterra.com/p/169607/Clockify/reviews/)

$10/month

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$4.99/month

4.3

Features

4.6

4.2

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4.8

[View full comparison](https://www.capterra.com/compare/76113-169607/Wrike-vs-Clockify)

[Grow](https://www.capterra.com/p/136247/Grow/)[4.44 (406)](https://www.capterra.com/p/136247/Grow/reviews/)

vs

[Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,886)](https://www.capterra.com/p/176586/Power-BI/reviews/)

Contact vendor for pricing

Price

$10/month

4.2

Features

4.5

4.2

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/136247-176586/Grow-vs-Power-BI)

[Wrike](https://www.capterra.com/p/76113/Wrike/)[4.37 (3,023)](https://www.capterra.com/p/76113/Wrike/reviews/)

vs

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$10/month

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$7.91/month

4.3

Features

4.4

4.2

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4.1

[View full comparison](https://www.capterra.com/compare/19319-76113/JIRA-vs-Wrike)

[Grow](https://www.capterra.com/p/136247/Grow/)[4.44 (406)](https://www.capterra.com/p/136247/Grow/reviews/)

vs

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,098)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

Contact vendor for pricing

Price

Contact vendor for pricing

4.2

Features

4.6

4.2

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/136247-177042/Grow-vs-Google-Analytics)

[Wrike](https://www.capterra.com/p/76113/Wrike/)[4.37 (3,023)](https://www.capterra.com/p/76113/Wrike/reviews/)

vs

[Asana](https://www.capterra.com/p/184581/Asana-PM/)[4.48 (13,604)](https://www.capterra.com/p/184581/Asana-PM/reviews/)

$10/month

Price

$10.99/month

4.3

Features

4.4

4.2

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/76113-184581/Wrike-vs-Asana-PM)

[Grow](https://www.capterra.com/p/136247/Grow/)[4.44 (406)](https://www.capterra.com/p/136247/Grow/reviews/)

vs

[Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,356)](https://www.capterra.com/p/208764/Tableau/reviews/)

Contact vendor for pricing

Price

$15/month

4.2

Features

4.5

4.2

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/136247-208764/Grow-vs-Tableau)

[Wrike](https://www.capterra.com/p/76113/Wrike/)[4.37 (3,023)](https://www.capterra.com/p/76113/Wrike/reviews/)

vs

[monday.com AI Work Platform](https://www.capterra.com/p/147657/monday-com/)[4.57 (6,072)](https://www.capterra.com/p/147657/monday-com/reviews/)

$10/month

Price

$9/month

4.3

Features

4.5

4.2

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/76113-147657/Wrike-vs-monday-com)

[Grow](https://www.capterra.com/p/136247/Grow/)[4.44 (406)](https://www.capterra.com/p/136247/Grow/reviews/)

vs

[Jira](https://www.capterra.com/p/19319/JIRA/)[4.45 (15,417)](https://www.capterra.com/p/19319/JIRA/reviews/)

Contact vendor for pricing

Price

$7.91/month

4.2

Features

4.4

4.2

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/19319-136247/JIRA-vs-Grow)

[Wrike](https://www.capterra.com/p/76113/Wrike/)[4.37 (3,023)](https://www.capterra.com/p/76113/Wrike/reviews/)

vs

[Trello](https://www.capterra.com/p/211559/Trello/)[4.53 (23,558)](https://www.capterra.com/p/211559/Trello/reviews/)

$10/month

Price

$5/month

4.3

Features

4.3

4.2

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/76113-211559/Wrike-vs-Trello)

[Grow](https://www.capterra.com/p/136247/Grow/)[4.44 (406)](https://www.capterra.com/p/136247/Grow/reviews/)

vs

[Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.42 (361)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/)

Contact vendor for pricing

Price

$30/month

4.2

Features

4.3

4.2

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/129749-136247/Zoho-Analytics-vs-Grow)

[Wrike](https://www.capterra.com/p/76113/Wrike/)[4.37 (3,023)](https://www.capterra.com/p/76113/Wrike/reviews/)

vs

[ClickUp](https://www.capterra.com/p/158833/ClickUp/)[4.63 (4,604)](https://www.capterra.com/p/158833/ClickUp/reviews/)

$10/month

Price

$10/month

4.3

Features

4.6

4.2

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/76113-158833/Wrike-vs-ClickUp)

[Grow](https://www.capterra.com/p/136247/Grow/)[4.44 (406)](https://www.capterra.com/p/136247/Grow/reviews/)

vs

[Domo](https://www.capterra.com/p/119119/Domo/)[4.29 (331)](https://www.capterra.com/p/119119/Domo/reviews/)

Contact vendor for pricing

Price

Contact vendor for pricing

4.2

Features

4.3

4.2

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/119119-136247/Domo-vs-Grow)