# Compare Wrike vs AppsFlyer 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Wrike and AppsFlyer based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/76113-156811/Wrike-vs-AppsFlyer

---

# Wrike vs AppsFlyer Features and Cost Comparison

Last updated April 21st, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

WrikeAppsFlyer2/4 selected

[Wrike](https://www.capterra.com/p/76113/Wrike/)[4.4 (2,988)](https://www.capterra.com/p/76113/Wrike/reviews/)

[AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/)[4.5 (138)](https://www.capterra.com/p/156811/AppsFlyer/reviews/)

[## Wrike](https://www.capterra.com/p/76113/Wrike/)[4.4 (2,988)](https://www.capterra.com/p/76113/Wrike/reviews/)

Starting Price

$10.00/month

Value-for-Money

4.2

Functionality

4.3

Ease of Use

4.2

Customer Service

4.3

Reviews Sentiment

Based on [2,988 reviews](#user-reviews)

Positive

2,671

Neutral

222

Negative

95

[## AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/)[4.5 (138)](https://www.capterra.com/p/156811/AppsFlyer/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.3

Functionality

4.4

Ease of Use

4.5

Customer Service

4.3

Reviews Sentiment

Based on [138 reviews](#user-reviews)

Positive

135

Neutral

3

Negative

0

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## Summary

* * *

Key features rated by users

Features selected based on 36,586 reviews from project management software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

82%Fit

High performer

Feature ratings

Task Management

4.6

Multiple Projects

4.5

Project Planning/Scheduling

4.5

Commenting/Notes

4.6

Workflow Management

4.4

\--%Fit

Missing features

Feature ratings

Task Management

NA

Multiple Projects

NA

Project Planning/Scheduling

NA

Commenting/Notes

NA

Workflow Management

NA

User satisfaction

User satisfaction

4.4

User reviews[2,988](https://www.capterra.com/p/76113/Wrike/reviews/)

Ease of use

4.2

Functionality

4.3

Value for money

4.2

Customer support

4.3

User satisfaction

4.5

User reviews[138](https://www.capterra.com/p/156811/AppsFlyer/reviews/)

Ease of use

4.5

Functionality

4.4

Value for money

4.3

Customer support

4.3

Price starts from

Price starts from

$10Per User, Per Month

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

Marketing, creative, product management, client services, IT, operations, HR, legal, finance, tech, consumer goods, manufacturing, professional services, healthcare, education, media, entertainment.

Best for

App owners, UA managers, campaign managers, mobile marketers, BI managers and developers across all verticals and regions in the digital ecosystem.

## User reviews

Pros & cons

TF

Thiago F.

Head of Client Service

> "It is a robust platform that helps centralize project management, improve workflow visibility, and keep teams aligned across multiple demands and deadlines."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7132584)

DS

Daniel S.

Manager, Marketing Technology

> "The high cost of learning wrike, with the intricacies of blueprints, automations, workflows, rules, and then people coming/going from an organization causes a massive amount of learning..."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7137880)

SF

Sarah F.

Marketing Technologist

> "We demoed over 10 PM tools from Basecamp to Monday to Asana to Workzone and Wrike won with it's attention to custom field management, flexible request forms, and sophisticated..."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7135551)

MO

Mabel O.

Events Marketing Coordinator

> "I’ve also run into occasional bugs and issues—nothing catastrophic, but enough small glitches or odd behaviors to interrupt my flow. And while the platform is powerful, that power comes..."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7134508)

ER

Evan R.

Marketing Coordinator

> "Great project management tool that allows my team to work efficiently towards a common goal and remain updated with the latest edits or approvals through the status feature"

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7149712)

JD

John D.

VP, Customer Engagement

> "The interface, while powerful, can feel cluttered when many projects and automations are in play, and performance can sometimes lag with very large data sets."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7136781)

OW

Ojaswini W.

Software Developer

> "Switching between List, Board, Table, and Gantt views is seamless, and the ability to customize dashboards and spaces ensures that I can focus on the most relevant information."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7143991)

SB

Serena B.

Marketing Associate

> "I'm not sure why I get projects from closer to 2020. Or if I search for a series of words, it will single out projects with a single word from my search rather than all of the keywords..."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7134366)

LP

Lauren P.

VP, Sea Production

> "It’s not a plug‑and‑play tool, but once workflows, fields, and dashboards are set up correctly, it becomes a reliable central hub for managing tasks, timelines, and collaboration. While..."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7134514)

KH

Kevin H.

Director of Systems - On-Site Activities

> "I have noticed that some implemented changes by Wrike seem to overwrite my custom settings and changes how the Space or particular screen and tree view are shown, though I did not make a..."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7134704)

MW

Michael W.

Director of Web and Organic Search

> "I love the integrations and the flexibility of how you can present the different task items for example for one board we use just a standard table view, but for my testing board, I use a..."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7134607)

SS

Sally S.

Senior Marketing Operations Associate

> "Perhaps it would be easier if we used the time-tracking feature, however, that is a level of oversight we would prefer not to utilize. And manually updating the amount of time overdue..."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7134286)

PB

Paula B.

Growth Brands Design Leader

> "The platform is flexible enough to adapt to different processes, and features like automation, dashboards, and request forms have made a real impact on our efficiency."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7148263)

SS

Suzanne S.

Marketing Project Manager

> "There's no sort of filter option on the automations (besides date and owner), making it difficult to find a specific one - no name filter and I have to open the automation to see the..."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7034515)

LP

Lauren P.

VP, Sea Production

> "Wrike’s integrations are also a big win; being able to connect it to tools like Outlook, Teams, Box keep communication and files tied directly to the work."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7134514)

MM

Molly M.

Marketing Specialist

> "Sometimes the interface loads slowly, causing me to have to refresh my project page several times to access what I need."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7134624)

AH

Ayesha H.

IT Project Coordinator

> "It supports seamless collaboration across teams, departments, and even between companies, making it a flexible tool for interdepartmental and intercompany work."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7145796)

GY

George Y.

Copywriter

> "Performance can lag on large workspaces, and occasional UI quirks—like slow loading or inconsistent notifications—can interrupt momentum."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7137291)

VR

Verified Reviewer

Senior Project Specialist

> "It has all the necessary tools to successfully manage our projects by gathering all the communication in one place and logging the time spent on a project."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7088933)

SS

Sally S.

Senior Marketing Operations Associate

> "The fact that you list Task Tracking as a considered topic, but figuring out a way to track that information in an Enterprise account is not at all user-friendly."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7134286)

SF

Sarah F.

Marketing Technologist

> "We've also had great partnership with their customer success team, helping us auto-migrate work from Asana when another team came onboard to our instance, and helping build out a global..."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7135551)

MO

Mabel O.

Events Marketing Coordinator

> "The interface can feel cluttered at times, and navigating between spaces or views sometimes slows me down rather than speeding things up."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7134508)

OW

Ojaswini W.

Software Developer

> "Being able to leave feedback directly on tasks, images, and files keeps communication clear and contextual, while the built-in approval workflows significantly reduce reliance on email..."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7143991)

MR

Marc R.

Digital Media Strategist

> "I find some of the new updates to not be communicated efficiently enough and then my dashboards and To-Do lists change and I have to figure out why."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7134452)

MR

Matilda R.

Communciations Coordinator

> "I am able to have multiple teams with different needs under one roof but they are all able to make specific requests for their space and Wrike is able to accommodate all these needs."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7136186)

KK

Kajol K.

Campaign developer

> "The interface may seem cluttered, and some advanced features require higher-tier plans, making it expensive for smaller teams."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7141731)

SG

Sophie G.

Head of Customer Marketing

> "Overall, Wrike has streamlined our creative workflows with its robust request forms and built-in proofing, even though its complex interface initially caused some friction in team..."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7132876)

MW

Marissa W.

Director, Sea Production

> "Along with the positive of Wrike having a ton of features, this can also be a negative because onboarding new people into our organization and getting them to learn the platform can be..."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7137265)

RR

Ryan R.

Marketing Manager

> "Once my team members and I realized that our best approach was to define a process for our company and use Wrike to support that process, Wrike increased our productivity, accuracy,..."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7134239)

DS

Daniel S.

Manager, Marketing Technology

> "For example an events team cannot see what projects are due or critical milestones for those projects compared to other projects."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7137880)

VC

Valerie C.

Associate Director Creative and Brand

> "It's an incredible tool that allows you to customize workflows for various teams to collaborate and work together towards goals."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7134447)

SpT

Stéphanie T.

Trade marketing manager

> "sometimes it happens that files are not saved directly after the work is done and need to be uploaded but it doesn't happen regularly to be honest."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7132710)

VR

Verified Reviewer

Admin

> "It’s a reliable and feature-rich platform that enhances team collaboration and project visibility. Once you get familiar with it, it becomes a highly effective tool for managing projects..."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7145872)

SB

Shubam B.

Analyst

> "I also noticed occasional performance issues—like slower load times when dealing with larger projects or complex dashboards."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7137670)

VR

Verified Reviewer

Senior Manager

> "the easily collaboration with multiple access types combined with secutity access definitions helped in multiple users across organization to contribute as per their roles."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7150154)

VR

Verified Reviewer

Senior project manager

> "Can’t personalise to the level id like - tickets not raised by yourself can’t be tracked & expensive license."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7081945)

RR

Rafia R.

Graphic Designer Visual Branding

> "Wrike provides a more structured way to manage projects, which helps when coordinating multiple tasks and deadlines across the team."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7113669)

SR

Sankalp R.

Senior Software Developer

> "I understand it's very specific use case but initially we did have to face problems because of this between the client requirement and the tool's capabilities."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7142624)

SU

Shigeki U.

VP

> "It provided strong visibility into task ownership, status, and timelines, and also worked well for collaboration with external partners, not just internal teams."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7133210)

SB

Shubam B.

Analyst

> "Finding certain settings or navigating between spaces isn’t always as intuitive as it could be, and it takes time to get fully comfortable."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7137670)

KH

Kevin H.

Director of Systems - On-Site Activities

> "I particullarly like the report creation features that helps us with KPI and provides visibility of our current status to the team."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7134704)

JA

Jessica A.

Marketing Manager

> "Sometimes the search tool can be a little difficult to find past projects and files."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7136235)

SW

Sarah W.

Directions of Retail

> "I’ve really enjoyed Wrike and our company uses it daily to keep track of strategic initiatives, department initiatives and I even use it to track some personal things!!"

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7133528)

KW

Katherine W.

Project Manager

> "The dashboards could be useful, but often take so long to populate that I lose interest and find the info a different way."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7124495)

SU

Shigeki U.

VP

> "Its ability to coordinate work across a wide group of internal stakeholders and external partners was a major strength. While there is a learning curve, it delivers strong value once..."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7133210)

JJ

Jules J.

Graphiste

> "Also, the free plan is quite limited, and some reporting tools feel a bit clunky compared to competitors."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7136599)

AS

Aaron S.

Graphic Designer

> "Wrike is a solid project management tool that helps keep creative projects organized, especially when working with multiple teams at the same time."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7077836)

John S.

Director, Academic Innovation Media

> "There isn't much to dislike about Wrike, but if I had to pick something, it would be that projects and tasks display differently depending on how you navigate to them."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7136317)

KK

Kajol K.

Campaign developer

> "The productivity features like task assignments, due dates, and dependencies keep the whole team on track without constant check-ins."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7141731)

JR

Jayasri R.

Campaign specialist

> "There are also occasional bugs and issues, like minor glitches or slow performance."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7137658)

David S.

Project Manager

> "I appreciate the ability to tailor workspaces, statuses, and fields to match my team's specific operational needs, whether it’s organizing product specific programs, Consulting Services,..."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___6857171)

SF

Sarah F.

Marketing Technologist

> "It's easy to get lost in configuration of the tool, the learning curve to becoming an expert admin and setting up good governance is steep and takes time."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7135551)

MF

Maddy F.

Coordinator

> "The task tracking and project organization features make it easy to see who is responsible for what and when things are due, which is critical in a fast-paced environment."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7134464)

TE

Taryn E.

Creative Manager

> "When managing a large number of tasks, it can sometimes be difficult to quickly get to the core of the communication."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7133040)

SS

Stefano S.

Product manager

> "We can create custom workflows that actually match our team's unique processes rather than being forced into a "one size fits all" structure."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7149515)

LD

Lokesh D.

Technical Manager

> "The interface can also feel cluttered when managing multiple projects."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7135085)

KW

Katherine W.

Project Manager

> "Managing our clients and projects in Wrike works really well for our team and helps ensure that projects are well planned and nothing falls through the cracks."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7124495)

LP

Lauren P.

VP, Sea Production

> "For example, if everyone creates tasks their own way or names things differently, things can get messy fast."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7134514)

VR

Verified Reviewer

Creative Projects Manager

> "I like that Wrike gives us one place to manage incoming requests, track projects, and keep communication tied to the work."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7138044)

VH

Vontavius H.

Chief Executive Officer

> "It doesn’t have enough features on the free version to compete with platform such as Asana"

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7113161)

TE

Taryn E.

Creative Manager

> "It gives me clear visibility into timelines, priorities, and team workloads, which makes it much easier to keep projects on track."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7133040)

LD

Lokesh D.

Technical Manager

> "The biggest frustration is the steep learning curve for new team members it takes time before people feel confident using it independently."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7135085)

AD

Ann D.

Project Manager

> "Organizing and managing multiple project had been a challenge in our organization. Since the deployment of Wrike, we are able to manage projects with ease."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7092446)

SS

Stefano S.

Product manager

> "Also, the interface can feel crowded, especially on smaller laptop screens."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7149515)

GK

Ghassen K.

Generative AI Instructor

> "Wrike has project visualization dashboards and reports which allow us to achieve a clear overview of our projects activities making it easy to track our progress."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___6848156)

SA

Sarah A.

Marketing Exec

> "I don't really use the information in the dashboard section so I find that area a little cluttered."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7134186)

LR

Laura R.

Marketing Communications Specialist

> "The workflow and process management capabilities have helped us bring structure to projects that previously relied on scattered spreadsheets and email threads."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7135953)

MR

Matilda R.

Communciations Coordinator

> "My least favorite thing about Wrike would be the lack of function mobile apps/views."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7136186)

GK

Ghassen K.

Generative AI Instructor

> "Wrike has a collaboration workspace fitted with outstanding team communication features which allows us to easily share information and work together on our projects."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___6848156)

VR

Verified Reviewer

Senior Project Specialist

> "There is nothing in particular that I didn't like about Wrike. Once there was a bug when I didn't get notifications or got them with delays."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7088933)

MM

Molly M.

Marketing Specialist

> "I like my ability to easily organize a large volume of projects, making it a seamless process for finding necessary tasks."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7134624)

MR

Matilda R.

Communciations Coordinator

> "I find that there are lots of bugs and it doesn't work the same way it does on desktop."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7136186)

FB

Fabio B.

Digital Planner

> "What I like most is definitely the ability to see, step by step and in real time, what a colleague is doing on a particular task, including the time they expect to spend on it."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7137619)

SS

Stefano S.

Product manager

> "For smaller teams or simple projects, Wrike can feel like "too much software.""

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7149515)

JD

John D.

VP, Customer Engagement

> "Real‑time visibility into tasks, dependencies, and workloads improves accountability and makes it much easier to spot issues early."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7136781)

SH

Suhail H.

QA Member

> "A stream of notifications can clutter the interface, making it more difficult to concentrate on an urgent QA at peak activity production cycles."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___6780625)

RR

Ryan R.

Marketing Manager

> "Wrike offers a robust set of tools that allow me to implement and maintain processes for my organization."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7134239)

AL

Amber L.

Discharge Planner

> "Apart from lack of offline access feature, I have nothing else that I dislike when using Wrike to streamline PPM processes."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___6884212)

KK

Kajol K.

Campaign developer

> "It keeps everything organized and the productivity features just work task assignments, due dates, dependencies, all smooth."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7141731)

JN

Josh N.

Realtor

> "In addition, the configuration of the custom fields is very limited, so this makes me work with just enough and I do not feel that I have total freedom of customization."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___6571063)

[View Reviews](https://www.capterra.com/p/76113/Wrike/reviews/)

AT

Alex T.

User Acquisition Analyst

> "It is our single source of truth for marketing mobile games, we trust the numbers and it has all the features that we require to..."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___7073712)

PL

Prateek L.

Manager, Performance Marketing

> "Inconsistency in some reports when it comes to fields - you can only view certain metrics in certain reports."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6428404)

AB

Asli B.

Growth Specialist

> "The platform offers powerful tools for mobile attribution and marketing analytics, providing detailed insights that have..."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6424650)

Rishabh C.

Business Development Manager

> "The marketing analytics sometimes take more than 24 hours to be reflected in the campaign level, that's the only slight weak point..."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412167)

CL

Chi L.

User Acquisition Specialist

> "Have useful metrics for marketer, very good at combining game data, simple setup: as a marketer who doesn't know and also doesn't..."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407119)

ST

Sandro T.

Reporting

> "Occasional delays in data processing and syncing can also hinder real-time analysis."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407547)

Rafael G.

Data Insights AdTech Manager

> "Besides all data analysis capabilities, the integration for partners is something crucial, since it permits us to receive online..."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6421842)

VR

Verified Reviewer

Director of Account Management

> "There were also instances where the customer support response time was slower than expected, which impacted the resolution of..."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407131)

ST

Sandro T.

Reporting

> "AppsFlyer offers robust and comprehensive analytics features that allow for detailed tracking of user behavior and marketing..."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407547)

TMG

Tahir Mutlu G.

Digital Marketing Specialist

> "Sometimes I can't go to certain pages for a long time or I can't go directly to the site itself."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412716)

MK

Mikail K.

Media Manager

> "Appsflyer has been a pivotal tool for our day to day tracking of our KPIs and ensuring our partners deliverers the committed..."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6414947)

VR

Verified Reviewer

Digital Marketing Specialist

> "It might feel this way because I haven't used it extensively but I struggle with its dark theme and the extensive use of tabs."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6425115)

RK

Rajat K.

Operations Anayst

> "Also various features like campaign dashboard, P360 dashboard, raw data access, API integrations makes it the most useful product..."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6413009)

JMC

Juan Manuel C.

Head of Growth

> "SKAN metrics cannot be added to the custom dashboard."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407761)

AS

Amanda S.

Senior Media Analyst

> "After working with three other app trackers, I can say that AppsFlyer has the most robust solution in terms of measurement,..."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6420931)

AL

Adrianna L.

Digital Media Specialist

> "Can often glitch when trying to save filter templates"

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6349026)

LZ

Lena Z.

Growth Marketing Manager

> "The proactive team at AppsFlyer has been exceptional in alerting us to potential fraudulent activities, allowing us to safeguard our..."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6374224)

VR

Verified Reviewer

Director of Account Management

> "Additionally, the cost of using the platform can be quite high, especially for smaller businesses or startups."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407131)

DO

Dwight O.

Digital Media Buyer

> "What I like most about Appsflyer are: the functionality of the platform, customer support, the learning and knowledge base,..."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6418717)

AA

Arman A.

SR Growth marketing

> "Its complicated to get daily bases data when you download it"

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6424676)

CDC

Carla Daniela C.

UA

> "The ease with which the platform can be used, the integration with partners, detailed information, customization of dashboards, and..."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6416912)

DO

Dwight O.

Digital Media Buyer

> "Not much likely, but I find it difficult to analyze as I sometimes get lost while navigating the platform."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6418717)

AB

Amit B.

Marketing Director

> "It helps to track the benchmarks among all channels, providing a better view of the ROI and hence optimize the spends."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412675)

II

Ilko I.

CEO

> "These days clicks/installs are insufficient, which is a report based on 5 Years of experience."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6423803)

SV

Sarah V.

Mobile Marketing Specialist

> "The level of detail about traffic gives us the opportunity to make more strategic decisions, as well as the Protect 360 feature..."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412475)

AB

Amit B.

Marketing Director

> "The audiences created stops syncing at times."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412675)

Rafael G.

Data Insights AdTech Manager

> "Appsflyer is one of the most complete MMP, with a wide range of features and sub-products that all mobile app need (or will need..."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6421842)

VR

Verified Reviewer

Manager

> "back dated reports not available and late response from support"

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6425711)

WJ

Wu J.

Senior Data Analysis Manager

> "There are many channel connections, and the attribution data is accurate, which can meet most of the channel connection needs."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6424271)

AB

Abhay B.

Account Manager

> "Not accessible for all the networks, use access is very riskey, no sampling"

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6424655)

CG

Crystal G.

Senior Account Manager

> "The OneLinks feature is particularly valuable for us, as it significantly enhances our ability to drive conversions."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6410161)

ST

Sandro T.

Reporting

> "The initial setup and configuration process can be complex and time-consuming."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407547)

DIO

Dwight Irvin O.

Business Development Manager

> "I've been using Appsflyer for quite some time, since my days at Dynata. While I'm relatively new to the mobile world, I have..."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6409939)

VR

Verified Reviewer

Digital Marketing Specialist

> "I've been using Appsflyer for over 6 months and my initial impression is its complexity and difficulty of use."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6425115)

TV

Tanishq V.

Marketing intern

> "Overall, the Appsflyer application is very useful as it releases my stress when it comes to prepare the overall report of the..."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6414521)

SV

Sarah V.

Mobile Marketing Specialist

> "I think the price ends up being unaffordable for many companies."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412475)

RH

Rehmath H.

Client Solutions Lead - Apps

> "Additionally, it simplifies the process for supply-side partners to incorporate new inventories into marketing budgets."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6426647)

MP

Mukesh P.

Product Manager

> "There is less clarity on AF rejects the conversations."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6420805)

VR

Vikas R.

Manager- Business operations

> "Out of all MMPs, Appsflyer gives me more clarity and easier access to manage my campaigns."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6424370)

DIO

Dwight Irvin O.

Business Development Manager

> "It's probably not AF's fault, but more likely my lack of knowledge on how to operate it for now."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6409939)

AlL

Angélica L.

Paid Media Analyst

> "to used and it have the data in one uniform platform is very good for me because i need a only SDK in my app"

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6425690)

KG

Kim G.

Performance Marketing Manager

> "The support doesn't always reply in time."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6349463)

LZ

Lena Z.

Growth Marketing Manager

> "As an app marketer, I've found AppsFlyer to be an invaluable tool for our mobile marketing efforts."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6374224)

YH

Yavor H.

Media buyer

> "The customer support probably needs improving"

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407615)

VD

Vikaskumar D.

Deputy Manager

> "Good to see that overall appflyer application is very useful as any time we want data you get the same & even the data accuracy is..."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412485)

HK

Hardik K.

Campaign Manager

> "Data doesn't look boring at all. "

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6424549)

HK

Hardik K.

Campaign Manager

> "The customer support is amazing, the learning portal is fantastic, event just surfing through Appsflyer feels fun."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6424549)

RK

Rajat K.

Operations Anayst

> "Customer support could have been better."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6413009)

JZ

Jialin Z.

Ads Operations

> "One of the features I appreciate is the ability to customize the dashboard."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407486)

TMG

Tahir Mutlu G.

Digital Marketing Specialist

> "It's very frustrating during busy hours"

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412716)

UY

Uday Y.

Data analyst

> "My expericane is Good with apps flyer it has helped me for understanding the Reports better"

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412741)

VR

Verified Reviewer

Account Manager

> "Partner onboarding process is hard."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6414432)

AS

Amanda S.

Senior Media Analyst

> "We also have ongoing support from the account management team, so all our questions and needs are covered."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6420931)

VR

Verified Reviewer

UA team lead

> "The platform is expensive, the dashboards are very slow to load, not very convenient for reporting"

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6279434)

VD

Vikaskumar D.

Deputy Manager

> "Data is easily viewable & even setting any campaign with appsflyer is very easy"

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412485)

AA

Avner A.

Product manager

> "Xpend and data locker are in reading the payment highly and making it less worth if you need more data then the aggregated one."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___3527251)

YH

Yakir H.

Social Acquisition

> "Also their solutions for iOS attribution I believe are above and beyond what competitors offer."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6377303)

IM

Ilan M.

Media Buyer

> "This does not have all export data features we want."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6255243)

DIO

Dwight Irvin O.

Business Development Manager

> "I also love their Knowledgebase and the free courses that help users get familiar with the platform."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6409939)

MB

Mohammad B.

Field and digital marketing manager

> "Another one is having only one admin, which is an issue as sometimes one does need more than one admin due to new people joining the..."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___3570260)

NH

Nina H.

Head of Performance Marketing

> "Relatively simple user interface with customizable dashboards."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6409826)

IM

Ido M.

BDM

> "I find it a little bit difficult to go through the publishers ststistics."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6255245)

LZ

Lena Z.

Growth Marketing Manager

> "It has easy API integration with our dashboards."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6374224)

PH

Paula H.

Paid UA Manager

> "The message we got from their salesperson was basically "pay now or you won't have this back"."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6270300)

VM

Vivian M.

Growth analyst

> "It is a complete tool, with a good interface and solutions that help us a lot"

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6415226)

PH

Paula H.

Paid UA Manager

> "Bad customer service and an attitude that they really don't care for their clients."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6270300)

GC

Gabriel C.

Assistant Marketing Manager

> "AppsFlyer provides a lot of information to make good choices."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6425695)

AJ

Ariel J.

affilete

> "the customer service is is hard to reach sometimes"

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6285147)

SM

Sam M.

Performance Marketing Manager

> "Appsflyer is a great MMP for mobile games."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407838)

VR

Verified Reviewer

Digital Marketing Manager

> "Just the fact that the software is super expensive and have to use it properly to justify the ROI."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___4381593)

PB

Piyush B.

Associate Manager

> "My overall experience with Appsflyer is fine I've used Appsflyer more then any tracking platform."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6424751)

MB

Mohammad B.

Field and digital marketing manager

> "The user-interface is a bit difficult for starters to use"

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___3570260)

TMG

Tahir Mutlu G.

Digital Marketing Specialist

> "Appsflyer's interface is difficult to understand at first, but then it becomes very easy."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412716)

Adir R.

Director of Growth

> "The dashboards can sometimes be a bit overwhelming, especially if this is the first time you're using the product."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___2927655)

[View Reviews](https://www.capterra.com/p/156811/AppsFlyer/reviews/)

## User interface

4.37 (2,988)

[AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/)

4.54 (138)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Access Controls/Permissions

207

Important

Activity Dashboard

150

Important

Agile Methodologies

120

Important

Wrike

Top features

49/50

-   Access Controls/Permissions
-   Activity Dashboard
-   Agile Methodologies
-   AI Copilot
-   Alerts/Notifications
-   API
-   Availability Management
-   Billing & Invoicing
-   Budget Management
-   Calendar Management
-   Client Portal
-   Collaboration Tools
-   Commenting/Notes
-   Customizable Fields
-   Customizable Templates
-   Data Import/Export
-   Document Management
-   Drag & Drop
-   Feedback Management
-   File Sharing
-   Forecasting
-   Gantt/Timeline View
-   Generative AI
-   Idea Management
-   Issue Management
-   Kanban Board
-   Key Performance Indicators
-   Milestone Tracking
-   Mobile App
-   Multi-Channel Communication
-   Multiple Projects
-   Portfolio Management
-   Predictive Analytics
-   Prioritization
-   Productivity Analysis
-   Project Planning/Scheduling
-   Recurring Tasks
-   Remote Support
-   Reporting/Project Tracking
-   Resource Management
-   Risk Management
-   Tagging
-   Task Management
-   Testing/QA Management
-   Third-Party Integrations
-   Time & Expense Tracking
-   Traditional Methodologies
-   User Management
-   Version Control
-   Workflow Management

[See all features](https://www.capterra.com/p/76113/Wrike/#features)

AppsFlyer

4/50

-   Access Controls/Permissions
-   Activity Dashboard
-   Agile Methodologies
-   AI Copilot
-   Alerts/Notifications
-   API
-   Availability Management
-   Billing & Invoicing
-   Budget Management
-   Calendar Management
-   Client Portal
-   Collaboration Tools
-   Commenting/Notes
-   Customizable Fields
-   Customizable Templates
-   Data Import/Export
-   Document Management
-   Drag & Drop
-   Feedback Management
-   File Sharing
-   Forecasting
-   Gantt/Timeline View
-   Generative AI
-   Idea Management
-   Issue Management
-   Kanban Board
-   Key Performance Indicators
-   Milestone Tracking
-   Mobile App
-   Multi-Channel Communication
-   Multiple Projects
-   Portfolio Management
-   Predictive Analytics
-   Prioritization
-   Productivity Analysis
-   Project Planning/Scheduling
-   Recurring Tasks
-   Remote Support
-   Reporting/Project Tracking
-   Resource Management
-   Risk Management
-   Tagging
-   Task Management
-   Testing/QA Management
-   Third-Party Integrations
-   Time & Expense Tracking
-   Traditional Methodologies
-   User Management
-   Version Control
-   Workflow Management

[See all features](https://www.capterra.com/p/156811/AppsFlyer/#features)

### Recognition

Wrike is recognized as a top-rated tool in 4 Capterra Shortlist reports

No recognitions have been awarded to AppsFlyer

### Deployment & support

Wrike

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

AppsFlyer

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Wrike

-   By Wrike
-   Located in United States
-   Founded in 2007

AppsFlyer

-   By AppsFlyer
-   Located in United States
-   Founded in 2011

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[Wrike](https://www.capterra.com/p/76113/Wrike/)[4.37 (2,988)](https://www.capterra.com/p/76113/Wrike/reviews/)

vs

[Trello](https://www.capterra.com/p/211559/Trello/)[4.53 (23,529)](https://www.capterra.com/p/211559/Trello/reviews/)

$10/month

Price

$5/month

4.3

Features

4.3

4.2

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/76113-211559/Wrike-vs-Trello)

[AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/)[4.54 (138)](https://www.capterra.com/p/156811/AppsFlyer/reviews/)

vs

[Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/)

$0

Price

$2000/month

4.4

Features

4.4

4.5

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/156811-169053/AppsFlyer-vs-Looker)

[Wrike](https://www.capterra.com/p/76113/Wrike/)[4.37 (2,988)](https://www.capterra.com/p/76113/Wrike/reviews/)

vs

[ClickUp](https://www.capterra.com/p/158833/ClickUp/)[4.63 (4,583)](https://www.capterra.com/p/158833/ClickUp/reviews/)

$10/month

Price

$10/month

4.3

Features

4.6

4.2

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/76113-158833/Wrike-vs-ClickUp)

[AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/)[4.54 (138)](https://www.capterra.com/p/156811/AppsFlyer/reviews/)

vs

[Jira](https://www.capterra.com/p/19319/JIRA/)[4.45 (15,367)](https://www.capterra.com/p/19319/JIRA/reviews/)

$0

Price

$7.91/month

4.4

Features

4.4

4.5

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/19319-156811/JIRA-vs-AppsFlyer)