# Compare Wrike vs Google Ads 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Wrike and Google Ads based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/76113-213339/Wrike-vs-Google-Ads

---

# Wrike vs Google Ads Features and Cost Comparison

Last updated June 3rd, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

WrikeGoogle Ads2/4 selected

[Wrike](https://www.capterra.com/p/76113/Wrike/)[4.4 (3,023)](https://www.capterra.com/p/76113/Wrike/reviews/)

[Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.4 (1,012)](https://www.capterra.com/p/213339/Google-Ads/reviews/)

[## Wrike](https://www.capterra.com/p/76113/Wrike/)[4.4 (3,023)](https://www.capterra.com/p/76113/Wrike/reviews/)

Starting Price

$10.00/month

Value-for-Money

4.2

Functionality

4.3

Ease of Use

4.2

Customer Service

4.3

Reviews Sentiment

Based on [3,023 reviews](#user-reviews)

Positive

2,703

Neutral

225

Negative

95

[## Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.4 (1,012)](https://www.capterra.com/p/213339/Google-Ads/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.2

Functionality

4.4

Ease of Use

4.1

Customer Service

3.9

Reviews Sentiment

Based on [1,012 reviews](#user-reviews)

Positive

909

Neutral

59

Negative

44

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## Summary

* * *

Key features rated by users

Features selected based on 37,359 reviews from project management software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

82%Fit

High performer

Feature ratings

Task Management

4.6

Multiple Projects

4.5

Project Planning/Scheduling

4.5

Commenting/Notes

4.6

Workflow Management

4.4

\--%Fit

Missing features

Feature ratings

Task Management

NA

Multiple Projects

NA

Project Planning/Scheduling

NA

Commenting/Notes

NA

Workflow Management

NA

User satisfaction

User satisfaction

4.4

User reviews[3,023](https://www.capterra.com/p/76113/Wrike/reviews/)

Ease of use

4.2

Functionality

4.3

Value for money

4.2

Customer support

4.3

User satisfaction

4.4

User reviews[1,012](https://www.capterra.com/p/213339/Google-Ads/reviews/)

Ease of use

4.1

Functionality

4.4

Value for money

4.2

Customer support

3.9

Price starts from

Price starts from

$10Per User, Per Month

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

Marketing, creative, product management, client services, IT, operations, HR, legal, finance, tech, consumer goods, manufacturing, professional services, healthcare, education, media, entertainment.

Best for

Businesses of any size & type who are looking to advertise online.

## User reviews

Pros & cons

TF

Thiago F.

Head of Client Service

> "It is a robust platform that helps centralize project management, improve workflow visibility, and keep teams aligned across multiple demands and deadlines."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7132584)

DS

Daniel S.

Manager, Marketing Technology

> "The high cost of learning wrike, with the intricacies of blueprints, automations, workflows, rules, and then people coming/going from an organization causes a massive amount of learning and rework."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7137880)

JV

Jaimin V.

Project Coordinatore

> "The ability to assign tasks, track progress, manage deadlines, and maintain clear communication within teams significantly improves productivity and accountability."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7161147)

MO

Mabel O.

Events Marketing Coordinator

> "I’ve also run into occasional bugs and issues—nothing catastrophic, but enough small glitches or odd behaviors to interrupt my flow. And while the platform is powerful, that power comes with a..."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7134508)

SF

Sarah F.

Marketing Technologist

> "We demoed over 10 PM tools from Basecamp to Monday to Asana to Workzone and Wrike won with it's attention to custom field management, flexible request forms, and sophisticated organizational tools."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7135551)

JD

John D.

VP, Customer Engagement

> "The interface, while powerful, can feel cluttered when many projects and automations are in play, and performance can sometimes lag with very large data sets."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7136781)

ER

Evan R.

Marketing Coordinator

> "Great project management tool that allows my team to work efficiently towards a common goal and remain updated with the latest edits or approvals through the status feature"

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7149712)

SB

Serena B.

Marketing Associate

> "I'm not sure why I get projects from closer to 2020. Or if I search for a series of words, it will single out projects with a single word from my search rather than all of the keywords together to..."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7134366)

SL

Sai L.

Assistanship

> "The real-time collaboration tools, interactive Gantt charts, and customizable dashboards have significantly boosted our team's productivity and kept everyone aligned on deadlines."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7163485)

KH

Kevin H.

Director of Systems - On-Site Activities

> "I have noticed that some implemented changes by Wrike seem to overwrite my custom settings and changes how the Space or particular screen and tree view are shown, though I did not make a change..."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7134704)

OW

Ojaswini W.

Software Developer

> "Switching between List, Board, Table, and Gantt views is seamless, and the ability to customize dashboards and spaces ensures that I can focus on the most relevant information."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7143991)

PR

Parija R.

CFO

> "The bad part about it is that you cannot easily assign specific time track to an individual sub-service within a large project template."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7161222)

LP

Lauren P.

VP, Sea Production

> "It’s not a plug‑and‑play tool, but once workflows, fields, and dashboards are set up correctly, it becomes a reliable central hub for managing tasks, timelines, and collaboration. While there is an..."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7134514)

SS

Sally S.

Senior Marketing Operations Associate

> "Perhaps it would be easier if we used the time-tracking feature, however, that is a level of oversight we would prefer not to utilize. And manually updating the amount of time overdue that task was,..."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7134286)

MW

Michael W.

Director of Web and Organic Search

> "I love the integrations and the flexibility of how you can present the different task items for example for one board we use just a standard table view, but for my testing board, I use a column board..."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7134607)

MA

Megan A.

Consultant

> "Our organization already has a large cost associated with our Wrike licenses, so when adding in additional costs in order to utilize the AI features that have been rolled out, that has been a bummer."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7156426)

HP

Harris P.

Senior Engineer

> "I find I use the card table feature for my day to day activities because I'm able to easily drag tasks back and forth to display what's been completed and what still needs to be accomplished and the..."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7159599)

SS

Suzanne S.

Marketing Project Manager

> "There's no sort of filter option on the automations (besides date and owner), making it difficult to find a specific one - no name filter and I have to open the automation to see the entire title."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7034515)

VR

Verified Reviewer

VP Marketing

> "Wrike is a solid project management tool I use for managing video production workflow, including brainstorming, writing, filming, and editing."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7179399)

VR

Verified Reviewer

Accessories Designer

> "This makes no sense because I just want to see the tasks that are in a other person's task list - when speaking with Wrike about this issue, they said it was how their new feature worked and they..."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7152633)

PB

Paula B.

Growth Brands Design Leader

> "The platform is flexible enough to adapt to different processes, and features like automation, dashboards, and request forms have made a real impact on our efficiency."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7148263)

MM

Molly M.

Marketing Specialist

> "Sometimes the interface loads slowly, causing me to have to refresh my project page several times to access what I need."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7134624)

MV

Michael V.

Software Engineer

> "I appreciate the Gantt chart view which allows me to visualize dependencies: if one task is delayed, I immediately see the impact on the rest of the schedule."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7148007)

GY

George Y.

Copywriter

> "Performance can lag on large workspaces, and occasional UI quirks—like slow loading or inconsistent notifications—can interrupt momentum."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7137291)

LP

Lauren P.

VP, Sea Production

> "Wrike’s integrations are also a big win; being able to connect it to tools like Outlook, Teams, Box keep communication and files tied directly to the work."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7134514)

SS

Sally S.

Senior Marketing Operations Associate

> "The fact that you list Task Tracking as a considered topic, but figuring out a way to track that information in an Enterprise account is not at all user-friendly."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7134286)

AH

Ayesha H.

IT Project Coordinator

> "It supports seamless collaboration across teams, departments, and even between companies, making it a flexible tool for interdepartmental and intercompany work."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7145796)

MO

Mabel O.

Events Marketing Coordinator

> "The interface can feel cluttered at times, and navigating between spaces or views sometimes slows me down rather than speeding things up."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7134508)

VR

Verified Reviewer

Senior Project Specialist

> "It has all the necessary tools to successfully manage our projects by gathering all the communication in one place and logging the time spent on a project."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7088933)

MR

Marc R.

Digital Media Strategist

> "I find some of the new updates to not be communicated efficiently enough and then my dashboards and To-Do lists change and I have to figure out why."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7134452)

SF

Sarah F.

Marketing Technologist

> "We've also had great partnership with their customer success team, helping us auto-migrate work from Asana when another team came onboard to our instance, and helping build out a global solution to..."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7135551)

KK

Kajol K.

Campaign developer

> "The interface may seem cluttered, and some advanced features require higher-tier plans, making it expensive for smaller teams."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7141731)

OW

Ojaswini W.

Software Developer

> "Being able to leave feedback directly on tasks, images, and files keeps communication clear and contextual, while the built-in approval workflows significantly reduce reliance on email chains."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7143991)

HK

Huda K.

Rebel and Founder Co-CEO Huda Beauty

> "The user interface is very dense and requires an adjustment period to avoid feeling overwhelmed by notifications and folder layers."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7177844)

MR

Matilda R.

Communciations Coordinator

> "I am able to have multiple teams with different needs under one roof but they are all able to make specific requests for their space and Wrike is able to accommodate all these needs."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7136186)

MW

Marissa W.

Director, Sea Production

> "Along with the positive of Wrike having a ton of features, this can also be a negative because onboarding new people into our organization and getting them to learn the platform can be arduous."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7137265)

SG

Sophie G.

Head of Customer Marketing

> "Overall, Wrike has streamlined our creative workflows with its robust request forms and built-in proofing, even though its complex interface initially caused some friction in team adoption."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7132876)

DS

Daniel S.

Manager, Marketing Technology

> "For example an events team cannot see what projects are due or critical milestones for those projects compared to other projects."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7137880)

RR

Ryan R.

Marketing Manager

> "Once my team members and I realized that our best approach was to define a process for our company and use Wrike to support that process, Wrike increased our productivity, accuracy, accountability,..."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7134239)

SpT

Stéphanie T.

Trade marketing manager

> "sometimes it happens that files are not saved directly after the work is done and need to be uploaded but it doesn't happen regularly to be honest."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7132710)

VC

Valerie C.

Associate Director Creative and Brand

> "It's an incredible tool that allows you to customize workflows for various teams to collaborate and work together towards goals."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7134447)

SB

Shubam B.

Analyst

> "I also noticed occasional performance issues—like slower load times when dealing with larger projects or complex dashboards."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7137670)

VR

Verified Reviewer

Admin

> "It’s a reliable and feature-rich platform that enhances team collaboration and project visibility. Once you get familiar with it, it becomes a highly effective tool for managing projects efficiently."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7145872)

VR

Verified Reviewer

Senior project manager

> "Can’t personalise to the level id like - tickets not raised by yourself can’t be tracked & expensive license."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7081945)

VR

Verified Reviewer

Senior Manager

> "the easily collaboration with multiple access types combined with secutity access definitions helped in multiple users across organization to contribute as per their roles."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7150154)

SR

Sankalp R.

Senior Software Developer

> "I understand it's very specific use case but initially we did have to face problems because of this between the client requirement and the tool's capabilities."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7142624)

RR

Rafia R.

Graphic Designer Visual Branding

> "Wrike provides a more structured way to manage projects, which helps when coordinating multiple tasks and deadlines across the team."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7113669)

SB

Shubam B.

Analyst

> "Finding certain settings or navigating between spaces isn’t always as intuitive as it could be, and it takes time to get fully comfortable."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7137670)

SU

Shigeki U.

VP

> "It provided strong visibility into task ownership, status, and timelines, and also worked well for collaboration with external partners, not just internal teams."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7133210)

SM

Sean M.

Chief Editor at deBanked

> "Getting used to it was a laborious process for my team because the software is packed with menus and sub-menus that can be intimidating at first glance."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7166295)

KH

Kevin H.

Director of Systems - On-Site Activities

> "I particullarly like the report creation features that helps us with KPI and provides visibility of our current status to the team."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7134704)

JA

Jessica A.

Marketing Manager

> "Sometimes the search tool can be a little difficult to find past projects and files."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7136235)

SW

Sarah W.

Directions of Retail

> "I’ve really enjoyed Wrike and our company uses it daily to keep track of strategic initiatives, department initiatives and I even use it to track some personal things!!"

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7133528)

KW

Katherine W.

Project Manager

> "The dashboards could be useful, but often take so long to populate that I lose interest and find the info a different way."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7124495)

ML

Marjorie L.

Staffing and Business Development Manager

> "Accountability is also increased through Wrike. When employees are held accountable for completing tasks assigned to them and those tasks are visible via Wrike, they are more likely to complete their..."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7154894)

JJ

Jules J.

Graphiste

> "Also, the free plan is quite limited, and some reporting tools feel a bit clunky compared to competitors."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7136599)

SU

Shigeki U.

VP

> "Its ability to coordinate work across a wide group of internal stakeholders and external partners was a major strength. While there is a learning curve, it delivers strong value once teams are..."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7133210)

John S.

Director, Academic Innovation Media

> "There isn't much to dislike about Wrike, but if I had to pick something, it would be that projects and tasks display differently depending on how you navigate to them."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7136317)

AS

Aaron S.

Graphic Designer

> "Wrike is a solid project management tool that helps keep creative projects organized, especially when working with multiple teams at the same time."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7077836)

GS

Gillian S.

Communications Manager

> "I also sometimes struggle with incorrect automatic status changes, but I'm aware that can be changed as a team setting."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7163983)

KK

Kajol K.

Campaign developer

> "The productivity features like task assignments, due dates, and dependencies keep the whole team on track without constant check-ins."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7141731)

JS

Jennifer S.

Senior Copywriter

> "Trying to find the earlier conversations is so time-consuming and usually totally unproductive, but a search feature might make that easy."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7158532)

David S.

Project Manager

> "I appreciate the ability to tailor workspaces, statuses, and fields to match my team's specific operational needs, whether it’s organizing product specific programs, Consulting Services, or managing..."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___6857171)

JLC

Jean-Luc C.

President

> "The product online support services are very ineffectiveness a message can go even two days without being attended."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7170021)

MF

Maddy F.

Coordinator

> "The task tracking and project organization features make it easy to see who is responsible for what and when things are due, which is critical in a fast-paced environment."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7134464)

JR

Jayasri R.

Campaign specialist

> "There are also occasional bugs and issues, like minor glitches or slow performance."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7137658)

SS

Stefano S.

Product manager

> "We can create custom workflows that actually match our team's unique processes rather than being forced into a "one size fits all" structure."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7149515)

SF

Sarah F.

Marketing Technologist

> "It's easy to get lost in configuration of the tool, the learning curve to becoming an expert admin and setting up good governance is steep and takes time."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7135551)

KW

Katherine W.

Project Manager

> "Managing our clients and projects in Wrike works really well for our team and helps ensure that projects are well planned and nothing falls through the cracks."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7124495)

LR

Llyas R.

Production Associate

> "Well, at least like about Wrike is when there is an overwhelming number of task things can get cluttered and confusing at times"

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7151709)

VR

Verified Reviewer

Creative Projects Manager

> "I like that Wrike gives us one place to manage incoming requests, track projects, and keep communication tied to the work."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7138044)

TE

Taryn E.

Creative Manager

> "When managing a large number of tasks, it can sometimes be difficult to quickly get to the core of the communication."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7133040)

TE

Taryn E.

Creative Manager

> "It gives me clear visibility into timelines, priorities, and team workloads, which makes it much easier to keep projects on track."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7133040)

LD

Lokesh D.

Technical Manager

> "The interface can also feel cluttered when managing multiple projects."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7135085)

MA

Megan A.

Consultant

> "There are so many different ways to view the work that you are doing in Wrike, making it customizable to different working and learning styles."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7156426)

LP

Lauren P.

VP, Sea Production

> "For example, if everyone creates tasks their own way or names things differently, things can get messy fast."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7134514)

AD

Ann D.

Project Manager

> "Organizing and managing multiple project had been a challenge in our organization. Since the deployment of Wrike, we are able to manage projects with ease."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7092446)

VH

Vontavius H.

Chief Executive Officer

> "It doesn’t have enough features on the free version to compete with platform such as Asana"

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7113161)

JV

Jaimin V.

Project Coordinatore

> "The platform provides complete visibility into project progress, making it easier to identify bottlenecks and ensure timely delivery."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7161147)

VR

Verified Reviewer

Accessories Designer

> "We've had members of our team stop using the software because they can no longer see their team's workload."

[See full review](https://www.capterra.com/p/76113/Wrike/#Capterra___7152633)

[View Reviews](https://www.capterra.com/p/76113/Wrike/reviews/)

Zach P.

Marketing Coordinator

> "The advanced targeting really allows us to hone in on our target market and serve them ads across the web at optimum times."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7100083)

Michael Z.

Owner

> "For a small or growing music business, it can feel complex and time-consuming to manage effectively without experience."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7137332)

BE

Ben E.

Marketing and communications executive

> "There is a lot that you can customise with Google Ads to ensure that your ads are effective and get the right conversion rates."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7171170)

KN

Kyle N.

Owner

> "The cost per click is always going up and it is hard to make enough on the return on ad spend these days, unless I can get the customer to order..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6408324)

Zach P.

Marketing Coordinator

> "Year round we run Google Display, Demand Gen and YouTube ads for our various campaigns and we are always thrilled with the results we see."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7100083)

AW

Adrian W.

Fleet Operative

> "It can get costly with low results when a campaign is set up incorectly, for a better result you need to check the documentation and tutorials."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6575555)

BH

Brian H.

Owner

> "The ability to advertise and customize ads all from the app is is amazing."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7155427)

MG

Matyas G.

Head of digital

> "It can get very complicated so most of the time it will require a specialist or freelancer to manage effectively, or a lot of dedication to..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6612248)

Michael Z.

Owner

> "It provides strong intent-based traffic, which makes it easier to attract potential students who are already interested."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7137332)

HK

Heather K.

Massage therapist

> "They create a URL and phone number that isn't yours. If you decide to cancel them they hijack your information and will not allow you to change..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6144725)

NP

Nolan P.

Account Manager

> "The platform offers robust security features and open subscription billing that helps control the budget."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6886653)

Allen C.

Broker

> "I was charged for the calls and then told I would get a credit back to my credit card as all of these calls were recorded. "

[See full review](https://www.capterra.com/p/213339/Google-Ads/#GetApp___6479994)

HG

Heldor G.

Marketing Manager

> "Google Ads has felt like a rollercoaster for me, first it was confusing, then as I learned it got better, but then there were some changes on..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7171490)

RJ

Royce J.

Technology and Process Manager

> "Activating Google ads was easy, however once data started coming in, we realized it was not set up properly for our business model."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6508371)

NR

Nuria R.

Community Manager

> "Google Ads is very valuable helping control budget, optimize keywords, and track conversion that increase conversion."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7062904)

VR

Verified Reviewer

Marketing Director

> "Yes you can manually say you don't want it on a specific site, but there's more bad sites than good ones."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6828490)

Zach P.

Marketing Coordinator

> "For any digital marketer having Google Ads as part of your advertising strategy is a must."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7100083)

CM

Carlos M.

Junior Marketing Officer

> "Another thing that could potentially hurt your company is the cost of running campaigns, especially in competitive industries."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6579765)

Michael Z.

Owner

> "Overall, it’s effective but best suited for a structured, actively managed marketing strategy rather than a passive channel."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7137332)

VR

Verified Reviewer

Marketing Director

> "I dislike how they got a rid of the monthly trending data in the keyword planner."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6828490)

KC

Kyle C.

CMO

> "They make it easy to analyze and process the data from my ads."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7108334)

VR

Verified Reviewer

Marketing Director

> "The YouTube side especially, is annoying since you can't target specific channels anymore."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6828490)

AT

Alex T.

User Acquisition Analyst

> "Google is one of the top performing ad networks so it should be one of the first ad networks to be tested."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7099309)

Allen C.

Broker

> "I received countless sales calls from vendors trying to sell me something rather than customer contacting me for my services."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#GetApp___6479994)

AM

Advaldo M.

Director

> "Creating a simple campaigns takes a few minutes, and reports are easy to get and understand. If you are stuck there are a lot of videos, from..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6417733)

LA

Lee A.

Photographer

> "There seem to be so many tricks to optimizing ads, it’s a bit overwhelming at first."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6391084)

LE

Lucie E.

Customer Service Consultant

> "It offers many fine tune settings for campaigns witch can increase the results and make every campaign more cost effective."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6598839)

Allen C.

Broker

> "complete BS and this is a large enough company that My bank would trust a credit from such entity."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#GetApp___6479994)

BH

Brian H.

Owner

> "For small business owners seeking to advertise on a budget, it's a plus."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7155427)

VR

Verified Reviewer

Marketing Director

> "Your ads can show up in places you really don't want."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6828490)

FO

Feraud O.

Owner

> "The best way to get your local business in front our people searching for what they have to offer."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6859789)

Allen C.

Broker

> "I am not a happy customer and will seek relief if this is not resolved in short manner. If anyone else is experiencing this activity, feel..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#GetApp___6479994)

CM

Carlos M.

Junior Marketing Officer

> "I appreciate the ability to budget, monitor results, and optimize campaigns in real-time."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6579765)

MB

Morgan B.

Director of Operations

> "Over the years Google Ads has done away with a lot of it's data transparency which makes running campaigns a bit harder."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6221086)

KC

Kyle C.

CMO

> "Google Ads is easy to set up and provides great analytics and reporting."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7108334)

VR

Verified Reviewer

Digital operations executive

> "The new UI could be less confusing, it crashes quite frequently, filters aren't very clear and reporting can be complicated"

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6343181)

CM

Carlos M.

Junior Marketing Officer

> "This has allowed me to expand my reach, exposure and brand presence; ultimately helping grow my business."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6579765)

AM

Advaldo M.

Director

> "For small businesses, it can be a little expensive."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6417733)

AT

Alex T.

User Acquisition Analyst

> "Google ads is great, and Google ads performance is great."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7099309)

JK

Jatin K.

Marketing Manager

> "It can become expensive very quickly if not managed properly."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6833334)

AW

Adrian W.

Fleet Operative

> "Google Ads is the king of advertisement, is relative easy to use for beginners, the documentation is very good and has advanced features that..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6575555)

Ninos M.

Creative Director

> "Can be costly if not optimized right."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6401063)

LAO

Leslie Anne O.

Sales Account Manager

> "Of course in promoting your business you have to gamble through paying Ads tool just like Google Ads but one thing I like the most about Google..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6238774)

Ninos M.

Creative Director

> "For beginners , it might be overwhelming to start with."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6401063)

CM

Carlos M.

Junior Marketing Officer

> "It has played a huge role in pulling traffic to my website and leads."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6579765)

LC

Laura C.

Owner

> "I have tried calling Google and I get transferred to an automatic system stating that my account is suspended and to do an appeal."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#GetApp___6202138)

Miguel G.

Senior Web Designer

> "With Google Ads, we can gain a lot of traffic and customer conversions."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6377952)

Yavuz Selim E.

CEJ Strategy & Orchestration Expert

> "For small operations it is not the best option because it needs more work to find the right audience for advertising."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5059110)

Yavuz Selim E.

CEJ Strategy & Orchestration Expert

> "We have been working with Google Ads for a long time and it has been a reliable source of advertising for our company since we can track our..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5059110)

ClI

Célia I.

performance marketing specialist

> "The downside of Google Ads is the potential for high costs, especially if not managed carefully."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5073759)

Arjun S.

Founder

> "It is one of the best way to advertise products and services for yourself or your clients."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6463194)

LG

Lloyd G.

Marketing Executive

> "Less options for lower spend customers and harder to run awareness and educational ads"

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6109998)

VR

Verified Reviewer

Digital operations executive

> "How seamless my display ads perform across multiple platforms, multiple use cases and the bidding system works for me"

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6343181)

ClI

Célia I.

performance marketing specialist

> "Additionally, the learning curve for beginners can be steep, requiring time and effort to master effectively."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5073759)

Atalay C.

Senior Manager, SEM and Paid Social

> "I think it is ahead of paid social platforms due to the lack of bugs on the platform, many changes and ease of use."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6813748)

VR

Verified Reviewer

Web Developer

> "They change their interface frequently which is confusing for both merchants and marketers."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5022627)

CK

Carol K.

Web Designer and Content Writer

> "We design websites, create content, and help clients enhance their online presence through marketing campaigns."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5076049)

Samuel I.

Founder and CEO

> "Google may not approve Adsense on your web app due to many reasons."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6355013)

JK

Jatin K.

Marketing Manager

> "It is a very Good experience with the google ads for the lead generation process in It company."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6833334)

Mark B.

online marketeer

> "Sometimes slow interface, less insights are given over the years"

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6242769)

VM

Vincenzo M.

PPC Specialist

> "Recommendations: Help you to improve the optimisation score."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6654391)

EL

Emil L.

Internet marketing/Graphic Designer

> "The pay-per-click model, which can be expensive depending on the sector you work in and the level of advertising space competition, is one of..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4454804)

HK

Hamza K.

Marketing Digital

> "I found the platform powerful for achieving my advertising goals, with a range of targeting and performance tracking tools."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6263680)

LS

Lucas S.

Owner

> "To create app is costly, the amount that is paid for ads is too much, it should be reduced as it makes my business to run at loss."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4251811)

AR

Adam R.

Digital Manager

> "Easy to start using and it provides a simple option for reaching a large audience with relevant needs."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6785730)

AM

Angela M.

Owner

> "Customer support has fallen by the wayside lately - Numerous calls from "Google Reps" are annoying"

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5073050)

LW

Lee W.

Manager

> "The most I like on Google Ads is the fact that you can choose where and to whom to show ads and this increases the chance of getting leads."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6366172)

VC

Victor C.

Internet Consultant

> "Support for small clients is almost non existent."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4988565)

NF

Nicholette F.

Owner

> "It has helped my business move in the right direction by showcasing detailed results of a particular product and whether the market..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6110801)

HH

Haylie H.

Relationship Director

> "It is a lot of data and hard to analyze without proper training."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6358251)

LAO

Leslie Anne O.

Sales Account Manager

> "Before, I usually promote my business through posting on different social media platforms but I find it difficult to get clients because only..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6238774)

Abdelkarim T.

Solar and renewable energy technician

> "Automatic settings aren't as successful in my experience, resulting in a lot of wasted spending on experimental campaignsMoreover, the pricing..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4833663)

LG

Lloyd G.

Marketing Executive

> "Easy to quickly target keen customers and having googles search intent and data is hugely valuable and feels like better for scaling ads..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6109998)

Ryan M.

Marketing Analytics Engineer

> "As a data analyst, I spend a lot of time doing reports with Google Ads data which shows that the in product reporting isn't great."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4457615)

ES

Elena S.

Marketing Manager

> "As a marketer that likes data-driven decisions, this was an excellent tool."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6743459)

YO

Yasha O.

Attorney

> "There are just so many features with Ads that is very difficult for a layperson to completely understand how to operate every feature and..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___3793929)

EA

Etem A.

Media buyer beginner

> "Amazing easy to get more brand awarness and trust for customers that are unsure"

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6647693)

GM

George M.

Manager

> "Creating campaigns is not easy on the advanced mode."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6334352)

SC

Samantha C.

Business Owner

> "It's a popular platform for people searching for our products and it is easy to customize what they see when our ads are viewed."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6085109)

Jeremy D.

Ownder

> "I mostly use Google Ads to monitor monetization with YouTube, but have purchased some targeted ads on a few occasions. Like my review stated: it..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4468554)

[View Reviews](https://www.capterra.com/p/213339/Google-Ads/reviews/)

## User interface

4.37 (3,023)

[Google Ads](https://www.capterra.com/p/213339/Google-Ads/)

4.44 (1,012)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Access Controls/Permissions

207

Important

Activity Dashboard

150

Important

Agile Methodologies

120

Important

Wrike

Top features

49/50

-   Access Controls/Permissions
-   Activity Dashboard
-   Agile Methodologies
-   AI Copilot
-   Alerts/Notifications
-   API
-   Availability Management
-   Billing & Invoicing
-   Budget Management
-   Calendar Management
-   Client Portal
-   Collaboration Tools
-   Commenting/Notes
-   Customizable Fields
-   Customizable Templates
-   Data Import/Export
-   Document Management
-   Drag & Drop
-   Feedback Management
-   File Sharing
-   Forecasting
-   Gantt/Timeline View
-   Generative AI
-   Idea Management
-   Issue Management
-   Kanban Board
-   Key Performance Indicators
-   Milestone Tracking
-   Mobile App
-   Multi-Channel Communication
-   Multiple Projects
-   Portfolio Management
-   Predictive Analytics
-   Prioritization
-   Productivity Analysis
-   Project Planning/Scheduling
-   Recurring Tasks
-   Remote Support
-   Reporting/Project Tracking
-   Resource Management
-   Risk Management
-   Tagging
-   Task Management
-   Testing/QA Management
-   Third-Party Integrations
-   Time & Expense Tracking
-   Traditional Methodologies
-   User Management
-   Version Control
-   Workflow Management

[See all features](https://www.capterra.com/p/76113/Wrike/#features)

Google Ads

4/50

-   Access Controls/Permissions
-   Activity Dashboard
-   Agile Methodologies
-   AI Copilot
-   Alerts/Notifications
-   API
-   Availability Management
-   Billing & Invoicing
-   Budget Management
-   Calendar Management
-   Client Portal
-   Collaboration Tools
-   Commenting/Notes
-   Customizable Fields
-   Customizable Templates
-   Data Import/Export
-   Document Management
-   Drag & Drop
-   Feedback Management
-   File Sharing
-   Forecasting
-   Gantt/Timeline View
-   Generative AI
-   Idea Management
-   Issue Management
-   Kanban Board
-   Key Performance Indicators
-   Milestone Tracking
-   Mobile App
-   Multi-Channel Communication
-   Multiple Projects
-   Portfolio Management
-   Predictive Analytics
-   Prioritization
-   Productivity Analysis
-   Project Planning/Scheduling
-   Recurring Tasks
-   Remote Support
-   Reporting/Project Tracking
-   Resource Management
-   Risk Management
-   Tagging
-   Task Management
-   Testing/QA Management
-   Third-Party Integrations
-   Time & Expense Tracking
-   Traditional Methodologies
-   User Management
-   Version Control
-   Workflow Management

[See all features](https://www.capterra.com/p/213339/Google-Ads/#features)

### Recognition

Wrike is recognized as a top-rated tool in 4 Capterra Shortlist reports

No recognitions have been awarded to Google Ads

### Deployment & support

Wrike

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Google Ads

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Wrike

-   By Wrike
-   Located in United States
-   Founded in 2007

Google Ads

-   By Google
-   Located in United States
-   Founded in

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4.8

[View full comparison](https://www.capterra.com/compare/177145-213339/Publer-vs-Google-Ads)

[Wrike](https://www.capterra.com/p/76113/Wrike/)[4.37 (3,023)](https://www.capterra.com/p/76113/Wrike/reviews/)

vs

[monday.com AI Work Platform](https://www.capterra.com/p/147657/monday-com/)[4.57 (6,072)](https://www.capterra.com/p/147657/monday-com/reviews/)

$10/month

Price

$9/month

4.3

Features

4.5

4.2

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/76113-147657/Wrike-vs-monday-com)

[Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.44 (1,012)](https://www.capterra.com/p/213339/Google-Ads/reviews/)

vs

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/)

Contact vendor for pricing

Price

$12/month

4.4

Features

4.5

4.1

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/136603-213339/MailerLite-vs-Google-Ads)

[Wrike](https://www.capterra.com/p/76113/Wrike/)[4.37 (3,023)](https://www.capterra.com/p/76113/Wrike/reviews/)

vs

[Trello](https://www.capterra.com/p/211559/Trello/)[4.53 (23,558)](https://www.capterra.com/p/211559/Trello/reviews/)

$10/month

Price

$5/month

4.3

Features

4.3

4.2

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/76113-211559/Wrike-vs-Trello)

[Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.44 (1,012)](https://www.capterra.com/p/213339/Google-Ads/reviews/)

vs

[Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,489)](https://www.capterra.com/p/132996/brevo/reviews/)

Contact vendor for pricing

Price

$9/month

4.4

Features

4.5

4.1

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/132996-213339/brevo-vs-Google-Ads)

[Wrike](https://www.capterra.com/p/76113/Wrike/)[4.37 (3,023)](https://www.capterra.com/p/76113/Wrike/reviews/)

vs

[ClickUp](https://www.capterra.com/p/158833/ClickUp/)[4.63 (4,604)](https://www.capterra.com/p/158833/ClickUp/reviews/)

$10/month

Price

$10/month

4.3

Features

4.6

4.2

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/76113-158833/Wrike-vs-ClickUp)

[Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.44 (1,012)](https://www.capterra.com/p/213339/Google-Ads/reviews/)

vs

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,243)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

Contact vendor for pricing

Price

$15/month

4.4

Features

4.4

4.1

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/171840-213339/HubSpot-Marketing-vs-Google-Ads)