# Compare Keap vs Pipedrive 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Pipedrive and Keap based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/76390-132666/Infusionsoft-vs-Pipedrive

---

# Pipedrive vs Keap Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

PipedriveKeap2/4 selected

[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.5 (3,043)](https://www.capterra.com/p/132666/Pipedrive/reviews/)

[Keap](https://www.capterra.com/p/76390/Infusionsoft/)[4.1 (1,298)](https://www.capterra.com/p/76390/Infusionsoft/reviews/)

[## Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.5 (3,043)](https://www.capterra.com/p/132666/Pipedrive/reviews/)

Starting Price

$19.00/month

Value-for-Money

4.4

Functionality

4.3

Ease of Use

4.5

Customer Service

4.4

Reviews Sentiment

Based on [3,043 reviews](#user-reviews)

Positive

2,844

Neutral

138

Negative

61

[## Keap](https://www.capterra.com/p/76390/Infusionsoft/)[4.1 (1,298)](https://www.capterra.com/p/76390/Infusionsoft/reviews/)

Starting Price

$299.00/month

Value-for-Money

3.8

Functionality

4.1

Ease of Use

3.6

Customer Service

4

Reviews Sentiment

Based on [1,298 reviews](#user-reviews)

Positive

1,031

Neutral

146

Negative

121

What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 17,327 reviews from crm software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

81%Fit

High performer

Feature ratings

Data Security

4.4

Contact Management

4.4

Lead Management

4.4

Sales Pipeline Management

4.5

Activity Dashboard

4.2

69%Fit

Not enough reviews

Feature ratings

Data Security

\--

Contact Management

4.2

Lead Management

4.0

Sales Pipeline Management

3.9

Activity Dashboard

4.5

User satisfaction

User satisfaction

4.5

User reviews[3,043](https://www.capterra.com/p/132666/Pipedrive/reviews/)

Ease of use

4.5

Functionality

4.3

Value for money

4.4

Customer support

4.4

User satisfaction

4.1

User reviews[1,298](https://www.capterra.com/p/76390/Infusionsoft/reviews/)

Ease of use

3.6

Functionality

4.1

Value for money

3.8

Customer support

4.0

Price starts from

Price starts from

$19Per User, Per Month

-   Free version
-   Free trial

Price starts from

$299Usage Based, Per Month

-   Free version
-   Free trial

Best for

Best for

Designed for sales teams in small and mid-sized businesses, the cloud-based sales tool helps teams stay organized.

Best for

Designed for freelancers, self-employed, micro-enterprise, small businesses, and medium-sized companies.

## User reviews

Pros & cons

VR

Verified Reviewer

Account Executive

> "Overall it has helped me manage my funnel of leads much more effectively. If your company is sales focused it is built for that line of work"

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7098719)

MS

Marvin S.

Product Development Lead

> "I'm only reporting/reviewing from the perspective of an admin user, and the only downside I can see is that with the mass of our leads we need to temper..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6406018)

DL

Daniela L.

Sales Manager

> "It’s like having a chessboard where each piece represents a sales opportunity, and you can easily move them from one stage to another. Plus, the task..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6453472)

JA

Josh A.

Co-founder, VP of Marketing

> "All the customization can make it difficult to decide how to best implement the services across the company."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6545697)

MM

Meelis M.

IT support

> "In addition PipeDrive has its own marketplace that allows you to install wide range of different applications to your PipeDrive to make the tracking and..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6318147)

DL

Daniela L.

Sales Manager

> "It can get a bit pricey. While the interface is generally cool, it can sometimes feel a bit overwhelming with all the options and settings available."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6453472)

RM

Rick M.

Account Manager

> "We have been able to create properties, link to web forms, and generate automations within first couple of days of creating account."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6551913)

JM

Japhet M.

Creative Director

> "In the past, I subscribed to Pipedrive's top-tier package, but I found the automation features to be underwhelming."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6288965)

VR

Verified Reviewer

Head of Sales Operations

> "The platform offers significant customization options, including automation, workflow management, integrated email, activity tracking, insights, and..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6572746)

NM

Nathan M.

Marketing Manager

> "They're also not as pushy as Hubspot. But not having a phone number to call when the system goes down is bad."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6329435)

VR

Verified Reviewer

Marketing Director

> "The automation features save time on follow-ups, and the email tracking is perfect for optimizing campaigns."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6846476)

DL

Daniela L.

Sales Manager

> "On the downside, the mobile app isn’t as powerful as the desktop version."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6453472)

SE

Sitav E.

Marketing Associate

> "The amount of capabilities that Pipedrive has is absolutely astounding - you can have every detail about a lead, deal, organization, client, and more in..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6564161)

DL

David L.

CEO

> "It’s confusing that you can’t put in contact information for companies."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6486661)

VR

Verified Reviewer

Head of Sales Operations

> "The customization options and automation features save us valuable time, while email tracking helps ensure that we follow up promptly."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6572746)

AM

Andrew M.

Founder

> "You need to pay for higher levels to even access it and when you do it's still terrible."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6575738)

VR

Verified Reviewer

Marketing Director

> "It’s great for keeping sales organized, though limited built-in marketing tools mean you’ll need integrations for a complete strategy."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6846476)

RM

Rick M.

Account Manager

> "The workflow when going through activities isn't too efficient."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6551913)

AV

Asha V.

Beauty Specialist

> "Pipedrive offers a unique dashboard that successfully tracks tasks and projects amongst a wide range of clients."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6405513)

NM

Nathan M.

Marketing Manager

> "Support when they're having server issues, which is all too often."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6329435)

NN

Nick N.

Owner

> "Pipedrive made sales tracking way easier for me, I used to lose deals just cause I forgot to follow up."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6808205)

KM

Keith M.

President

> "pipedrive customer service is utter garbage, I have been locked out of my primary account for days."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6719495)

MD

Maria D.

Product Marketing Manager

> "Pipedrive features a user-friendly interface and intuitive logic, along with strong customer support and almost seamless automation options."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6694973)

AG

Alyson G.

Head of Finance

> "UI/UX is not as sophisticated as, for example, salesforce"

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6724082)

PW

Peter W.

Onboarding Manager

> "This means anyone associated with the client can visit one central point in Pipedrive and get a clear visibility of the status of the project."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6596088)

KH

Karl H.

Member of the board

> "Did not use it due to the pricing scheme that they have in use."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6558301)

Ava H.

Staff Software Engineer

> "Overall, it simplifies managing sales leads and pipelines, making it easier to focus on closing deals rather than admin tasks."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6574172)

BK

Bernardo K.

CEO

> "There must be no privacy between users emails and the management, just because we need to MANAGE THEM, we need to see if the email they're sending are..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4797544)

VR

Verified Reviewer

Managing Director

> "It’s streamlined our sales process and improved efficiency."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7063080)

MH

Mark H.

Owner

> "I have no interest in using a software that provides zero real time human support and lies that they do when it's just some annoying chat bot that can't..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6110069)

SR

Spencer R.

Account Manager

> "Extremely powerful, great insights and tremendous information, allowing you to truly understand which contact is generating the most interest, and connect..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6758614)

JP

Jen P.

Sales

> "Reports and set up can be confusing and difficult."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6264938)

MM

Mirjam M.

Marketing and Communications Manager

> "I like how the data on leads, deals, persons and organizations all are can be customized and linked together."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6717212)

JW

Jess W.

Business development and marketing

> "Editing emails can be a pain - you need to save and go out and back in each time or we've sometimes found changes have been lost."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6140507)

JM

Japhet M.

Creative Director

> "I would even describe it as modular, as you can easily add almost any feature you desire through third-party integrations."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6288965)

PJ

Priyanshu J.

Manager

> "Pipedrive is primarily a CRM designed for sales teams, which means that it has limited marketing automation functionality. If you're looking for a CRM that..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4602636)

KH

Kira H.

Senior Operations Manager

> "It keeps our business running so smoothly and ensures that we never miss anything for our clients."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6848965)

Jennifer W.

Human Resources Generalist

> "In particular, the OpenPhone phone integration was completely ineffective, and its setup process was quite cumbersome."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4938082)

FP

Fernando P.

Administrative

> "I love the visual pipeline view that helps me easily see where deals are in the sales process."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6347372)

AO

Amos O.

Procurement Manager

> "The cost is a bit high compared to other alternatives"

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6473779)

VR

Verified Reviewer

Designer

> "It offers a variety of analysis and reporting tools to help you gain insight into the sales process."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6480341)

KH

Karl H.

Member of the board

> "I think their pricing packages are quite plain stupid."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6558301)

DL

Daniela L.

Sales Manager

> "The visual pipeline makes it super easy to track where each deal stands, and I also appreciate the real-time reporting."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6453472)

DV

Daniel V.

Sales

> "It requires some experience to create the process properly, is a bit difficult to create all the "funnels""

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6195939)

MS

Marvin S.

Product Development Lead

> "We have a very fluctuating target group and update our Leads every month, which was a pain in the past but the API makes a breeze."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6406018)

HO

Hannah O.

Marketing Manager

> "We decided at the end of the day that there wasn't enough features for a construction company, so we did not continue our membership."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6047185)

JM

Japhet M.

Creative Director

> "Additionally, I suggest it to beginners because of the extensive features available even with the top-tier package, which remains one of the most..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6288965)

John S.

Social Media Consultant

> "Its limited integration options. While Pipedrive does integrate with a range of popular tools such as Google Apps and Zapier, it may not be suitable for..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4630231)

SE

Sitav E.

Marketing Associate

> "The organization and details are endless, and it's incredibly helpful - this is truly how you educate an entire organization on every detail needed to know..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6564161)

MS

Michael S.

Designer

> "Your clients can get lost in the shuffle if you do not schedule a follow up for them."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6169907)

MS

Mohammed S.

Owner

> "It integrates nicely with all other apps, and the ability to sync with my email is superb because it allows me to quickly review all email correspondence..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___5035850)

VR

Verified Reviewer

Owner

> "My least favorite part of Pipedrive is the lack of customization. If there are custom fields that I need, it does not give me the option to create them."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___3735450)

Jeff C.

Finance Manager

> "We are presently able to share over the organization the status of all bargains being outlined and arranged inside the organization, this has permitted us..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4790710)

MH

Mark H.

Owner

> "Spent 20 minutes trying different answers to see if I could actually speak with someone to answer my questions and had no luck."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6110069)

IE

Irma E.

Advisor

> "The thing I like the most about this app is that it has help my managment team to be able to manage sales activities but also to be able to observe and..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6050741)

Jennifer H.

Owner

> "What I liked least was not being able to figure out how to use automation tools with it (and that's probably 100% my fault)."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6025562)

MH

Michelle H.

Senior Project Manager

> "Pipedrive's many features will enable us to accomplish our goals and more, including the collection of prospect information and the scheduling of follow-up..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6008080)

Paul Marco O.

Analyst

> "it is a bit pricey for the full service features compared to the others i see and will try out."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4890739)

Brendan C.

Business Development Rep

> "It's much easier using Pipedrive as a Sales team since in my team, we do a lot of handovers for deals and some of the leads, and this is easier to do with..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6005630)

Flor C.

Software Developer

> "It does not include the integrated marketing automation function, which means, for example, that customer contracts have to be renewed every year."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4602615)

MB

Michell B.

auto sales

> "Pipedrive lets our customers do there quote online with ease."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6811771)

BC

Ben C.

General Manager

> "Email interface not great."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6721882)

Ronald Abilmar R.

Marketing Manager

> "It's great because I can connect my email, calendar and mobile phone to automatically sync data and have a full view of my customer interactions."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___5010053)

DS

David S.

VP

> "It was tedious to use."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6708964)

Jeff C.

Finance Manager

> "We digitized and overseen all of our client connections through this apparatus, in combination with Zapier, we too dealt with the LinkedIn contact points..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4790710)

SS

Sofia S.

Product Manager Marketing Moda

> "Unfortunately, the reporting features of Pipedrive are quite limited and while they do provide some useful data, they don't offer the same level of detail..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4663037)

AE

Aaron E.

Scout

> "Pipedrive worked well in terms of collaboration, the team could work together on the sales conversion process."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6484355)

JF

Jose F.

Gerente administrativo

> "One thing I don't particularly like about Pipedrive is that it can be a bit pricey."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4995720)

PL

Princess L.

Digital Creator

> "I use the chatbot to easy customer support because it is programmed to give simple details about the services in my organization and this reduces on a..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4993806)

AS

Alex S.

Senior Business Development Manager

> "Sometimes can be slow to reach customer service"

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4885729)

EL

Elliot L.

General Manager

> "The visual sales pipeline view simplifies deal tracking and management, making it accessible to both new and experienced team members."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6015179)

LH

Lucy H.

Marketing Manager

> "Sometimes a little basic in terms of reporting."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6202914)

MH

Michelle H.

Senior Project Manager

> "We finally have a solution that allows us to keep track of all of our sales in one place and monitor their progress over time."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6008080)

VR

Verified Reviewer

IT and Digital Marketting Head

> "Pipedrive has limited customization choices, so while it does offer some, some users may not find them to be very accommodating."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4380513)

CK

Chelcie K.

Finance

> "So far it’s ideal for tracking sales and their current status."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6450031)

VR

Verified Reviewer

Tagie Burton

> "It has Limited automation optionsSome users have reported issues with syncing of data across multiple users"

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4485358)

MM

Meelis M.

IT support

> "Sales people are not usually tech people, but PipeDrive makes tracking and following your sales easy."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6318147)

JF

Jill F.

Office manager

> "The "insights" feature and dashboard are clunky and not inuitive for charting your company's progress."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4543553)

Aleksey D.

Chief Business Development Officer

> "The service company assisted us in transferring all of our historical data. Since the interface was user-friendly and familiar, our team was able to learn..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4789661)

Sam B.

Partner

> "This creates separation within our organization as we can't rely on Pipedrive for email communication."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___3489227)

[View Reviews](https://www.capterra.com/p/132666/Pipedrive/reviews/)

David V.

Lead Developer

> "Keap is great for providing an all encompassing solution for customer outreach and management as well as email service for small and medium sized..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___7077649)

TW

Toshia W.

Owner

> "I sometimes wish for more customization options in reporting, and the mobile app doesn’t have all the desktop features, which can be frustrating when..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6547863)

SF

Sarah F.

Community Manager

> "I found Keap super handy for handle clients relations and marketing automations, which makes it a solid tool for businesses that want to keep all..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6860567)

VR

Verified Reviewer

CEO

> "Way too much time on the support line for hit or miss solutions, and the ever increasing price for a product that is not keeping up feature wise for..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6879704)

RL

Ruth L.

Digital Marketing and Growth Strategist

> "email in one place keeps our marketing and sales aligned. When everything is set up properly, it feels like the tool works for you."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___7068940)

JD

Jeremy D.

Support Team Leader

> "Features like spam detect help to make sure your emails don't accidentally contain something that could cause them to get lost or not delivered as..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6697500)

Chris L.

Operations

> "Super easy to set up, customer aquisition and follow up tool that includes billing and invoicing options make for a good all in one solution for a..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___7125891)

CB

Cynthia B.

Manager of Registration Services

> "times when we need troubleshooting the agent on duty doesn’t know how to properly support and ends up escalating."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6854946)

JD

Jeremy D.

Support Team Leader

> "Everything from prospect information capturing to automated email campaigns to saving information about forms and payments makes it simple to locate..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6697500)

TW

Toshia W.

Owner

> "The learning curve is steep, which can be overwhelming at first, and I sometimes wish for more customization options. While the support team is..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6547863)

RD

Ruel D.

Bookkeeper and Admin

> "Keap offers powerful automation tools that can streamline workflows, automate follow-ups, and enhance customer engagement."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6573720)

RB

Ritu B.

Computer Facilitator

> "It did not always scan for new leads immediately and I had to refresh or double click entries before a campaign was able to run."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6775324)

GB

Gerencia B.

General Manager

> "The automatic status updates with the team helped task coordination while the integration with email meant all client correspondence was recorded..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6775615)

VR

Verified Reviewer

Editorial Coordinator

> "We logged every sale into this database from even one-time customers, which added up over the years to a point where we were paying hundreds each..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4839759)

KR

Karen R.

Owner

> "Their wordpress plugin used to work great, even though you could not modify the visual effect of the optin box without programming, at least it..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6329361)

LH

Luke H.

Financial Advisor

> "It takes too many steps to create a basic automation."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6812085)

RD

Ruel D.

Bookkeeper and Admin

> "After getting over the initial learning curve, I found it invaluable for managing customer relationships, automating marketing, and tracking leads."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6573720)

KR

Karen R.

Owner

> "We got better at turning things off, but then over time as they changed features our grandfathered in ways of doing things got messed up and no..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6329361)

Caroline B.

Bachelor in Supply Chain Management

> "It makes it easier for me to have a more fluid electronic commerce with new and old customers to continue providing good service."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6397012)

KR

Karen R.

Owner

> "final straw was when I showed I had over 100K people visit the form yet none completed the name / email simple form..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6329361)

Chris L.

Operations

> "It's an all in one platform for customer aquisition and management that is easy to set up and simple to use."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___7125891)

SY

Salimata Y.

Officer,Financial Center Assistant Manager

> "Keap can get expensive, especially if you need the advanced features."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6831963)

KK

Karyn K.

Owner

> "Keap has a multi-pronged approach to client management that makes tracking and maintaining client communication easy."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6536600)

GV

Gert V.

Board Member

> "The design is a bit outdated."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6834909)

JD

Jeremy D.

Support Team Leader

> "I was able to create many automated email campaigns to send to prospects and clients without every worrying about it."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6697500)

AV

Amanda V.

Administrator customer service tech support etc

> "Their order forms and internal web forms are beyond dated and the landing page builder they sourced out to another company is one of the worst..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6012548)

MS

Millicent S.

Procurement Officer

> "Customization gives this tool the capability to adapt and integrate with existing software."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6303272)

GB

Gerencia B.

General Manager

> "The main reason why I can say that some follow-ups did not take place was due to inadequate alerts."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6775615)

CB

Cynthia B.

Manager of Registration Services

> "I have learned to love it after the company is planning to move its CRM services to another product that’s significantly worse. But this gave me the..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6854946)

VR

Verified Reviewer

IT Consultant

> "The Legacy Email Templates deserve a little upgrade too, the interface looks very 2000s and often breaks the formatting if you don't know how to use..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4912679)

HW

Heather W.

CEO

> "Being able to set up automations that not only help collect new leads for my business, but also help get those potential clients scheduled in my..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6152410)

Mehran K.

CEO

> "Be prepared to spend hours with their support team and get to eventually no-where."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#GetApp___6294128)

Jared C.

Marketing Specialist

> "I can also create custom contact forms and add them to my website, which helps me capture leads and automatically organize them in a database."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4754609)

LG

Louisa G.

Head of Marketing & Communication

> "We had spam catching issues, integrating forms into our wordpress website was a pain and required coding everytime we made a change, the workflows..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4512553)

NM

Nikita M.

Group Head - Customer Success

> "The automation tool helps me to grow,Run and scale our business and also not forgetting the capabilities to create systems as an owner not leaving..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6015398)

JB

Jessica B.

Admin Asst

> "The reports and automations are terrible."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6698837)

Hideki N.

Director Consulting Services

> "Its functions allow you to connect by mail with your customer database and maintain more direct contacts and thus establish or concreatr even more..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4800639)

LW

Lloyd W.

Director of Operations

> "We have too many integrations and automations set up that it would just be too arduous to switch."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___5039897)

SF

Steve F.

Lead Software Engineer

> "In my organization, we have been using Keap as our main CRM for tracking our sales pipeline efficiently, but it has also been extremely useful for..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4977826)

Carlos Eduardo D.

Digital Marketing Specialist

> "Keap lacks flexibility in the appointment feature, the way it is set up for availability needs to be improved so that the customer can set it up from..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4528044)

AM

Anil M.

Professional Consultant

> "Use templates to create professional looking emails and documents very quickly and easily."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6451669)

HT

Hilary T.

Marketing

> "Sales isn't impressed with it."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6644801)

AG

Aurora G.

Financial consulting

> "It also offers comprehensive features, such as lead capture, appointment scheduling, invoicing, and customer management."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4755575)

AV

Amanda V.

Administrator customer service tech support etc

> "They don't update very frequently and don't give features that their customers want. "

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6012548)

IF

Ilenia F.

Accounting Officer

> "Handling email marketing with Keap is easy and it comes with lots of customization features."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6273100)

TA

Todd A.

Owner

> "I've resorted to contacting my assigned representative, \[sensitive content hidden\], and his manager, \[sensitive content hidden\], but their..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6105798)

KR

Karen R.

Owner

> "When we first were looking for a system 14 years ago, the were the best, less expensive than Sales Force and were really geared for online sales and..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6329361)

MA

MICHAEL A.

CLERICAL

> "I DID NOT LIKE THE PRICE OF THIS PRODUCT"

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6618190)

VR

Verified Reviewer

Marketing Director

> "Excellent search and automation options for the price."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6823136)

KW

Karly W.

Realtor

> "After paying for one on one training I had gotten no where after 3 of my sessions."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#SoftwareAdvice___4751188)

AM

Anil M.

Professional Consultant

> "Keep helps us to catch problems early and fix them early with Keap."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6451669)

VR

Verified Reviewer

Editorial Coordinator

> "Our regular email blasts were not considered good enough."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4839759)

VR

Verified Reviewer

FOunder

> "I really liked a lot of their features, including how easy it was to clean out my list, to send emails and to collect payments."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6576903)

DN

Debbie N.

Manager

> "The customer support is limited, and the response time can be slow.• Keap is more expensive than some of its competitors, so it may not be the most..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4546524)

Ashlee B.

Senior Customer Support Manager

> "It really made tracking each individual clients' progress easier and much more straightforward."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6307331)

TA

Todd A.

Owner

> "Customer service is another major letdown."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6105798)

ES

Erik S.

CEO

> "The price comparison is a bit above average but for what you receive it is worthwhile."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6863973)

ST

Serge T.

journalist

> "the software often presents malfunctions such as automatic shutdowns or interference latencies"

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4382181)

Ashlee B.

Senior Customer Support Manager

> "I was able to effortlessly monitor each client from start to finish."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6307331)

EV

Erick V.

Content Strategist

> "Not so great on the flow of their website management."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4955709)

BR

Bryan R.

Marketing Director

> "Has a lot of extra functions, making it more than just a simple email platform"

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6497354)

AG

Anthony G.

Business Analyst

> "After heavily researching and trying to find out what happened we found that the account rep only contacted the email they had on file (which was..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4185024)

Koji N.

Project Manager

> "In areas of digital marketing, controlling and monitoring customers is extremely necessary and this solution only ensures that it is visible and..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___5086749)

AG

Anthony G.

Business Analyst

> "At no point was our organisation contacted by any other means i.e. telephone, other than contacting the incorrect email address."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4185024)

MT

Marek T.

CEO

> "The centralized customer data and automation features greatly improved my ability to manage and nurture leads."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4816561)

NT

Natasha T.

Reviewer

> "At the point when you leave it inactive, as opposed to timing out smoothly, you lose any unsaved data."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4443508)

Rachel M.

System Engineer

> "The most profitable methods of reporting can be extensively tailored with the entirety of custom fields, saved, and reused over and over again."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4864510)

TG

Trever G.

Owner

> "Paying for something I couldn't use already had a bad taste in my mouth, the cancellation fee added to that and made the taste worse."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4045769)

JD

Jeremy D.

Support Team Leader

> "Keap is a great system with a lot of ability to individualize based on your needs!"

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6697500)

MR

Martin R.

Managing Partner

> "Similarly, when you create a contact you have three options to tag them with; lead/client/other. If you don't mark the contact with any of these and..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___2868295)

ES

Erik S.

CEO

> "Overall the Keap software is one of the most advance systems compared to others on the market today."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6863973)

Sarah H.

System Administrator

> "Keap is missing crucial functionality and customer support that are essential for any expanding firm."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4669194)

MS

Millicent S.

Procurement Officer

> "It incorporates desktop productivity tools."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6303272)

AD

Assimi D.

Marketing and communication director

> "Really amazing software but its lack of customization options can be a disadvantage for it"

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4567581)

GD

Gabriel D.

B to B Strategy Consulting

> "new leads which will make your business grow with this software. With Keap you can really grow your revenue and reach your targeted audience."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6142635)

DN

Debbie N.

Manager

> "Keap is more expensive than some of its competitors, so it may not be the most cost-effective solution for small businesses.•"

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4546524)

EV

Erick V.

Content Strategist

> "What I like the most is that just updated their email design page and now emails have a better look on both desktop and mobile."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4955709)

PM

Parag M.

Company Director

> "No training offered as no one answers emails and calls get transferred in a constant queue. "

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___3695730)

MT

Michele T.

CEO, Founder

> "I also appreciate Keap's sincere desire to keep things simple while providing incredible functionality."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6561009)

TS

Tina S.

Author

> "Their dashboard sometimes fails to show how many sales they've made."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4379811)

[View Reviews](https://www.capterra.com/p/76390/Infusionsoft/reviews/)

## User interface

4.53 (3,043)

[Keap](https://www.capterra.com/p/76390/Infusionsoft/)

4.11 (1,298)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Activity Dashboard

207

Important

AI Copilot

150

Important

Alerts/Notifications

120

Important

Pipedrive

Top features

40/40

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Calendar Management
-   Campaign Management
-   Contact Management
-   Customer Journey Mapping
-   Customizable Fields
-   Customizable Reports
-   Data Import/Export
-   Data Security
-   Document Storage
-   Drag & Drop
-   Email Management
-   Email Marketing
-   Email Templates
-   Forecasting
-   Generative AI
-   Interaction Tracking
-   Lead Capture
-   Lead Generation
-   Lead Management
-   Lead Qualification
-   Lead Scoring
-   Marketing Automation
-   Mobile Access
-   Multi-Channel Communication
-   Predictive Analytics
-   Quotes/Estimates
-   Referral Tracking
-   Reminders
-   Reporting/Analytics
-   Sales Pipeline Management
-   Sales Reports
-   Segmentation
-   Task Management
-   Territory Management
-   Third-Party Integrations
-   Workflow Management

[See all features](https://www.capterra.com/p/132666/Pipedrive/#features)

Keap

37/40

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Calendar Management
-   Campaign Management
-   Contact Management
-   Customer Journey Mapping
-   Customizable Fields
-   Customizable Reports
-   Data Import/Export
-   Data Security
-   Document Storage
-   Drag & Drop
-   Email Management
-   Email Marketing
-   Email Templates
-   Forecasting
-   Generative AI
-   Interaction Tracking
-   Lead Capture
-   Lead Generation
-   Lead Management
-   Lead Qualification
-   Lead Scoring
-   Marketing Automation
-   Mobile Access
-   Multi-Channel Communication
-   Predictive Analytics
-   Quotes/Estimates
-   Referral Tracking
-   Reminders
-   Reporting/Analytics
-   Sales Pipeline Management
-   Sales Reports
-   Segmentation
-   Task Management
-   Territory Management
-   Third-Party Integrations
-   Workflow Management

[See all features](https://www.capterra.com/p/76390/Infusionsoft/#features)

### Recognition

No recognitions have been awarded to Pipedrive

No recognitions have been awarded to Keap

### Deployment & support

Pipedrive

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Keap

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Pipedrive

-   By Pipedrive
-   Located in United Kingdom
-   Founded in 2010

Keap

-   By Keap
-   Located in United States
-   Founded in 2001

## Popular Comparisons

[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.53 (3,043)](https://www.capterra.com/p/132666/Pipedrive/reviews/)

vs

[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[4.40 (18,768)](https://www.capterra.com/p/61368/Salesforce/reviews/)

$19/month

Price

$25/month

4.3

Features

4.4

4.5

Ease of Use

4.0

[View full comparison](https://www.capterra.com/compare/61368-132666/Salesforce-vs-Pipedrive)

[Keap](https://www.capterra.com/p/76390/Infusionsoft/)[4.11 (1,298)](https://www.capterra.com/p/76390/Infusionsoft/reviews/)

vs

[Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,411)](https://www.capterra.com/p/132996/brevo/reviews/)

$299/month

Price

$9/month

4.1

Features

4.5

3.6

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/76390-132996/Infusionsoft-vs-brevo)

[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.53 (3,043)](https://www.capterra.com/p/132666/Pipedrive/reviews/)

vs

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.52 (4,453)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

$19/month

Price

$20/month

4.3

Features

4.4

4.5

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/132666-152373/Pipedrive-vs-HubSpot-CRM)

[Keap](https://www.capterra.com/p/76390/Infusionsoft/)[4.11 (1,298)](https://www.capterra.com/p/76390/Infusionsoft/reviews/)

vs

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,576)](https://www.capterra.com/p/110228/MailChimp/reviews/)

$299/month

Price

$13/month

4.1

Features

4.4

3.6

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/76390-110228/Infusionsoft-vs-MailChimp)

[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.53 (3,043)](https://www.capterra.com/p/132666/Pipedrive/reviews/)

vs

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.31 (6,965)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

$19/month

Price

$14/month

4.3

Features

4.3

4.5

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/132666-155928/Pipedrive-vs-Zoho-CRM)

[Keap](https://www.capterra.com/p/76390/Infusionsoft/)[4.11 (1,298)](https://www.capterra.com/p/76390/Infusionsoft/reviews/)

vs

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

$299/month

Price

$15/month

4.1

Features

4.5

3.6

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/76390-79367/Infusionsoft-vs-ActiveCampaign)

[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.53 (3,043)](https://www.capterra.com/p/132666/Pipedrive/reviews/)

vs

[Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)[4.71 (727)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)

$19/month

Price

$7/year

4.3

Features

4.5

4.5

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/132666-204998/Pipedrive-vs-Bigin-by-Zoho-CRM)

[Keap](https://www.capterra.com/p/76390/Infusionsoft/)[4.11 (1,298)](https://www.capterra.com/p/76390/Infusionsoft/reviews/)

vs

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,256)](https://www.capterra.com/p/136603/MailerLite/reviews/)

$299/month

Price

$10/month

4.1

Features

4.5

3.6

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/76390-136603/Infusionsoft-vs-MailerLite)

[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.53 (3,043)](https://www.capterra.com/p/132666/Pipedrive/reviews/)

vs

[EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)[4.65 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)

$19/month

Price

$14.99/month

4.3

Features

4.6

4.5

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/132666-178819/Pipedrive-vs-EngageBay-Marketing)

[Keap](https://www.capterra.com/p/76390/Infusionsoft/)[4.11 (1,298)](https://www.capterra.com/p/76390/Infusionsoft/reviews/)

vs

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.35 (2,915)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

$299/month

Price

$12/month

4.1

Features

4.2

3.6

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/31898-76390/Constant-Contact-vs-Infusionsoft)

[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.53 (3,043)](https://www.capterra.com/p/132666/Pipedrive/reviews/)

vs

[Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[4.37 (5,813)](https://www.capterra.com/p/157279/Dynamics-365/reviews/)

$19/month

Price

$50/month

4.3

Features

4.3

4.5

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/132666-157279/Pipedrive-vs-Dynamics-365)

[Keap](https://www.capterra.com/p/76390/Infusionsoft/)[4.11 (1,298)](https://www.capterra.com/p/76390/Infusionsoft/reviews/)

vs

[Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.83 (2,126)](https://www.capterra.com/p/198994/Systeme/reviews/)

$299/month

Price

$17/month

4.1

Features

4.7

3.6

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/76390-198994/Infusionsoft-vs-Systeme)