Capterra Logo
Helping businesses choose better software since 1999

Keap vs Intercom: Which is a better fit?

Updated on February 18th, 2025
Capterra offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.
What's your intended use case?
Summary
Key features rated by users
Features selected based on 14,655 reviews from Email Marketing users.
% Fit
Not enough reviews
Feature ratings
Email Campaign Management
4.2
Campaign Scheduling
4.5
Activity Dashboard
4.5
Customizable Branding
5.0
Mobile Optimization
4.0
% Fit
Not enough reviews
Feature ratings
Email Campaign Management
4.3
Campaign Scheduling
4.0
Activity Dashboard
5.0
Customizable Branding
4.3
Mobile Optimization
4.6
User satisfaction
4.1
User reviews1,292
Ease of use
3.5
Functionality
4.1
Value for money
3.8
Customer support
4.0
4.5
User reviews1,097
Ease of use
4.4
Functionality
4.4
Value for money
4.0
Customer support
4.3
Price starts from
Monthly subscription
Free version
Free trial
/user
Monthly subscription
Free version
Free trial
Best for

Designed for freelancers, self-employed, micro-enterprise, small businesses, and medium-sized companies.

Customer service teams from various global organizations, including Atlassian, Amazon and Microsoft, rely on Intercom to deliver efficient and personal customer experiences at scale.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
Eli B
CEO
5.0

Eli B.: Hey. I'm Eli. I'm a CEO of an SMMA, and we have less than 10 employees. And I give Keap a five out of five. So I was using HubSpot originally, and I use Keap for a lot of my other clients as well. I like Keap because the lead nurturing capabilities and automation are superior to HubSpot for a couple different reasons, one of which includes the Zapier integration. It's a lot more intuitive and easy to set up on Keap's side than it is in HubSpot, and the pricing definitely plays a role. So we chose Keap, and we implement Keap for a lot of our new clients and existing clients who already use it. We like to use Keap to nurture our leads that come in, as well as prioritize them based on where they are in the sales pipeline. Getting started with Keap was extremely easy. It's just the click of a button. There's some integrations you need to do if you want to integrate it with WordPress, or other marketing software that you use. The good news is it does have a pretty easy to use Zapier integration if you're familiar with that platform. So you could connect it to virtually any other marketing app you use. If you are looking for a CRM for your business, or just a way to automate your marketing efforts, I definitely recommend Keap. Not only does it have the capabilities to do everything, if you aren't able to figure something out on your own, their support team is fantastic, and can pretty much walk you through any step of what you're trying to accomplish.

How Capterra sources reviews
View all video reviews
Rilwan B
Product Designer
5.0

Rilwan B.: Hi. My name is Rilwan. I'm the product designer, co-founder for Aetiv Media Limited. On a scale of one to five, I would give Intercom a five. Thank you. Before we started using Intercom, we used LiveChat for a couple of months, but it's not like we really had an issue with it. It was just that Intercom was the perfect fit for us. I had a conversation with another founder friend of mine. I was just talking about the chatting and the SMS functionalities, just trying to increase customer relations in the business, and they mentioned something about they've been using Intercom in their startup and it's been really impressive. So, it wasn't like we really had anything against LiveChat. It was just the fact that Intercom was more of the perfect fit for us. Thanks. With Intercom, it was just easier for us to actually integrate it into the business. We run a media startup company, so basically, content creators create contents and put that behind a paywall. And we've got people from different parts of the world using our platform with different time differences as well, so it was just easier with Intercom; the language functionalities, the backup, the ease to set up as well. These were all the major selling points, why we decided to switch to Intercom, and that's what we've been using ever since. Thanks. Yeah, with Intercom, setting it up was actually very easy. We've got softwares in the company that when we need to set it up, that would always be for the people in the programming departments to set that up. If it's the marketing section, probably the marketing people set it up. But for Intercom, it was easier to set up. I did the setting up myself, so that was really straightforward. It was easy to set up and it was easy to integrate into the business as well. Thanks. Like I mentioned earlier, with the fact that we were using LiveChat, it's always about finding the perfect fit for your business, if Intercom is the perfect fit for your business. It's been for us for the past over two, three years now. It's always about what's the perfect fit for your business, what are your business needs, and what platform actually does everything for you. It's great to be pointless, having two platforms that actually does something similar to each other. You might as well just go for one that does everything. That would, of course, save time, and that would reduce costs as well. So, my advice would be if what you need is what Intercom provides, they would be the perfect option to actually go for. Thanks.

How Capterra sources reviews
View all video reviews
User interface
76390 video thumbnail}
1 Video
134347 video thumbnail}
1 Video
76390
3 screenshots
134347
4 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

Keap

Top Features
37/44
  • AI Content Creation
  • Email Sequences
  • GDPR Compliance
  • HTML Editor
  • Multi-Language
  • Preview Functionality
  • Product Recommendations
  • A/B Testing
  • Activity Dashboard
  • API
  • Autoresponders
  • Campaign Analytics
  • Campaign Scheduling
  • CAN-SPAM Compliance
  • Click Tracking
  • Contact Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • List Management
  • Mobile Optimization
  • Multi-Channel Marketing
  • Newsletter Management
  • Personalization
  • Process/Workflow Automation
  • Real-Time Analytics
  • Reporting/Analytics
  • ROI Tracking
  • Subscriber Management
  • Template Management
  • Third-Party Integrations
  • WYSIWYG Editor
See All features
Hide Email Marketing Software Features -

Intercom

35/44
Show Email Marketing Software Features +
Keap
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Intercom
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Keap
  • By Keap
  • Located in United States
  • Founded in 2001
Intercom
  • By Intercom
  • Located in United States
  • Founded in 2011
Recommendations

Products similar to those you're currently comparing: