# Compare Keap vs MailerLite 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Keap and MailerLite based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/76390-136603/Infusionsoft-vs-MailerLite

---

# Keap vs MailerLite Features and Cost Comparison

Last updated June 16th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

KeapMailerLite2/4 selected

[Keap](https://www.capterra.com/p/76390/Infusionsoft/)[4.1 (1,298)](https://www.capterra.com/p/76390/Infusionsoft/reviews/)

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.7 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/)

[## Keap](https://www.capterra.com/p/76390/Infusionsoft/)[4.1 (1,298)](https://www.capterra.com/p/76390/Infusionsoft/reviews/)

Starting Price

$299.00/month

Value-for-Money

3.8

Functionality

4.1

Ease of Use

3.6

Customer Service

4

Reviews Sentiment

Based on [1,298 reviews](#user-reviews)

Positive

1,031

Neutral

146

Negative

121

[## MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.7 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/)

Starting Price

$12.00/month

Value-for-Money

4.7

Functionality

4.5

Ease of Use

4.6

Customer Service

4.8

Reviews Sentiment

Based on [2,318 reviews](#user-reviews)

Positive

2,222

Neutral

51

Negative

45

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What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 14,491 reviews from email marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

70%Fit

Not enough reviews

Feature ratings

Email Campaign Management

4.2

Campaign Scheduling

4.5

Newsletter Management

3.8

Email Tracking

\--

Customizable Branding

5.0

84%Fit

High performer

Feature ratings

Email Campaign Management

4.7

Campaign Scheduling

4.7

Newsletter Management

4.6

Email Tracking

4.7

Customizable Branding

4.7

User satisfaction

User satisfaction

4.1

User reviews[1,298](https://www.capterra.com/p/76390/Infusionsoft/reviews/)

Ease of use

3.6

Functionality

4.1

Value for money

3.8

Customer support

4.0

User satisfaction

4.7

User reviews[2,318](https://www.capterra.com/p/136603/MailerLite/reviews/)

Ease of use

4.6

Functionality

4.5

Value for money

4.7

Customer support

4.8

Price starts from

Price starts from

$299Usage Based, Per Month

-   Free version
-   Free trial

Price starts from

$12Other, Per Month

-   Free version
-   Free trial

Best for

Best for

Designed for freelancers, self-employed, micro-enterprise, small businesses, and medium-sized companies.

Best for

Freelancers, writers, small and mid size businesses, non-profits, e-commerce, public administrations, large enterprises. Simply anyone who needs affordable and great value email marketing service.

## User reviews

Pros & cons

David V.

Lead Developer

> "Keap is great for providing an all encompassing solution for customer outreach and management as well as email service for small and medium sized..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___7077649)

TW

Toshia W.

Owner

> "I sometimes wish for more customization options in reporting, and the mobile app doesn’t have all the desktop features, which can be frustrating when I'm..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6547863)

SF

Sarah F.

Community Manager

> "I found Keap super handy for handle clients relations and marketing automations, which makes it a solid tool for businesses that want to keep all their..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6860567)

VR

Verified Reviewer

CEO

> "Way too much time on the support line for hit or miss solutions, and the ever increasing price for a product that is not keeping up feature wise for the..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6879704)

Chris L.

Operations

> "Super easy to set up, customer aquisition and follow up tool that includes billing and invoicing options make for a good all in one solution for a growing..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___7125891)

JD

Jeremy D.

Support Team Leader

> "Features like spam detect help to make sure your emails don't accidentally contain something that could cause them to get lost or not delivered as you..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6697500)

JD

Jeremy D.

Support Team Leader

> "Everything from prospect information capturing to automated email campaigns to saving information about forms and payments makes it simple to locate what I..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6697500)

CB

Cynthia B.

Manager of Registration Services

> "times when we need troubleshooting the agent on duty doesn’t know how to properly support and ends up escalating."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6854946)

RD

Ruel D.

Bookkeeper and Admin

> "Keap offers powerful automation tools that can streamline workflows, automate follow-ups, and enhance customer engagement."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6573720)

TW

Toshia W.

Owner

> "The learning curve is steep, which can be overwhelming at first, and I sometimes wish for more customization options. While the support team is helpful,..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6547863)

GB

Gerencia B.

General Manager

> "The automatic status updates with the team helped task coordination while the integration with email meant all client correspondence was recorded within..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6775615)

RB

Ritu B.

Computer Facilitator

> "It did not always scan for new leads immediately and I had to refresh or double click entries before a campaign was able to run."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6775324)

RL

Ruth L.

Digital Marketing and Growth Strategist

> "email in one place keeps our marketing and sales aligned. When everything is set up properly, it feels like the tool works for you."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___7068940)

AV

Amanda V.

Administrator customer service tech support etc

> "Their order forms and internal web forms are beyond dated and the landing page builder they sourced out to another company is one of the worst builders I..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6012548)

RD

Ruel D.

Bookkeeper and Admin

> "After getting over the initial learning curve, I found it invaluable for managing customer relationships, automating marketing, and tracking leads."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6573720)

LH

Luke H.

Financial Advisor

> "It takes too many steps to create a basic automation."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6812085)

Caroline B.

Bachelor in Supply Chain Management

> "It makes it easier for me to have a more fluid electronic commerce with new and old customers to continue providing good service."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6397012)

GB

Gerencia B.

General Manager

> "The main reason why I can say that some follow-ups did not take place was due to inadequate alerts."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6775615)

Chris L.

Operations

> "It's an all in one platform for customer aquisition and management that is easy to set up and simple to use."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___7125891)

VR

Verified Reviewer

IT Consultant

> "The Legacy Email Templates deserve a little upgrade too, the interface looks very 2000s and often breaks the formatting if you don't know how to use it."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4912679)

KK

Karyn K.

Owner

> "Keap has a multi-pronged approach to client management that makes tracking and maintaining client communication easy."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6536600)

SY

Salimata Y.

Officer,Financial Center Assistant Manager

> "Keap can get expensive, especially if you need the advanced features."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6831963)

JD

Jeremy D.

Support Team Leader

> "I was able to create many automated email campaigns to send to prospects and clients without every worrying about it."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6697500)

GV

Gert V.

Board Member

> "The design is a bit outdated."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6834909)

CB

Cynthia B.

Manager of Registration Services

> "I have learned to love it after the company is planning to move its CRM services to another product that’s significantly worse. But this gave me the scope..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6854946)

VR

Verified Reviewer

Editorial Coordinator

> "We logged every sale into this database from even one-time customers, which added up over the years to a point where we were paying hundreds each month for..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4839759)

HW

Heather W.

CEO

> "Being able to set up automations that not only help collect new leads for my business, but also help get those potential clients scheduled in my calendar..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6152410)

LG

Louisa G.

Head of Marketing & Communication

> "We had spam catching issues, integrating forms into our wordpress website was a pain and required coding everytime we made a change, the workflows were..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4512553)

NM

Nikita M.

Group Head - Customer Success

> "The automation tool helps me to grow,Run and scale our business and also not forgetting the capabilities to create systems as an owner not leaving behind..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6015398)

JB

Jessica B.

Admin Asst

> "The reports and automations are terrible."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6698837)

SF

Steve F.

Lead Software Engineer

> "In my organization, we have been using Keap as our main CRM for tracking our sales pipeline efficiently, but it has also been extremely useful for active..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4977826)

KR

Karen R.

Owner

> "We got better at turning things off, but then over time as they changed features our grandfathered in ways of doing things got messed up and no longer..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6329361)

AM

Anil M.

Professional Consultant

> "Use templates to create professional looking emails and documents very quickly and easily."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6451669)

KR

Karen R.

Owner

> "final straw was when I showed I had over 100K people visit the form yet none completed the name / email simple form..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6329361)

AM

Anil M.

Professional Consultant

> "Keep helps us to catch problems early and fix them early with Keap."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6451669)

LW

Lloyd W.

Director of Operations

> "We have too many integrations and automations set up that it would just be too arduous to switch."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___5039897)

VR

Verified Reviewer

FOunder

> "I really liked a lot of their features, including how easy it was to clean out my list, to send emails and to collect payments."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6576903)

Carlos Eduardo D.

Digital Marketing Specialist

> "Keap lacks flexibility in the appointment feature, the way it is set up for availability needs to be improved so that the customer can set it up from any..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4528044)

ES

Erik S.

CEO

> "The price comparison is a bit above average but for what you receive it is worthwhile."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6863973)

HT

Hilary T.

Marketing

> "Sales isn't impressed with it."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6644801)

KR

Karen R.

Owner

> "Their wordpress plugin used to work great, even though you could not modify the visual effect of the optin box without programming, at least it connected..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6329361)

AV

Amanda V.

Administrator customer service tech support etc

> "They don't update very frequently and don't give features that their customers want. "

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6012548)

BR

Bryan R.

Marketing Director

> "Has a lot of extra functions, making it more than just a simple email platform"

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6497354)

TA

Todd A.

Owner

> "I've resorted to contacting my assigned representative, \[sensitive content hidden\], and his manager, \[sensitive content hidden\], but their responsiveness..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6105798)

Koji N.

Project Manager

> "In areas of digital marketing, controlling and monitoring customers is extremely necessary and this solution only ensures that it is visible and..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___5086749)

MA

MICHAEL A.

CLERICAL

> "I DID NOT LIKE THE PRICE OF THIS PRODUCT"

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6618190)

JD

Jeremy D.

Support Team Leader

> "Keap is a great system with a lot of ability to individualize based on your needs!"

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6697500)

DN

Debbie N.

Manager

> "The customer support is limited, and the response time can be slow.• Keap is more expensive than some of its competitors, so it may not be the most..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4546524)

ES

Erik S.

CEO

> "Overall the Keap software is one of the most advance systems compared to others on the market today."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6863973)

Mehran K.

CEO

> "Be prepared to spend hours with their support team and get to eventually no-where."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#GetApp___6294128)

GD

Gabriel D.

B to B Strategy Consulting

> "new leads which will make your business grow with this software. With Keap you can really grow your revenue and reach your targeted audience."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6142635)

TA

Todd A.

Owner

> "Customer service is another major letdown."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6105798)

VR

Verified Reviewer

Marketing Director

> "Excellent search and automation options for the price."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6823136)

ST

Serge T.

journalist

> "the software often presents malfunctions such as automatic shutdowns or interference latencies"

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4382181)

EV

Erick V.

Content Strategist

> "What I like the most is that just updated their email design page and now emails have a better look on both desktop and mobile."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4955709)

EV

Erick V.

Content Strategist

> "Not so great on the flow of their website management."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4955709)

MT

Michele T.

CEO, Founder

> "I also appreciate Keap's sincere desire to keep things simple while providing incredible functionality."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6561009)

AG

Anthony G.

Business Analyst

> "After heavily researching and trying to find out what happened we found that the account rep only contacted the email they had on file (which was..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4185024)

Koji N.

Project Manager

> "I like it because it is a solution capable of collecting customer information in a fast and even automated way."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___5086749)

AG

Anthony G.

Business Analyst

> "At no point was our organisation contacted by any other means i.e. telephone, other than contacting the incorrect email address."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4185024)

MS

Millicent S.

Procurement Officer

> "Customization gives this tool the capability to adapt and integrate with existing software."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6303272)

NT

Natasha T.

Reviewer

> "At the point when you leave it inactive, as opposed to timing out smoothly, you lose any unsaved data."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4443508)

MT

Michele T.

CEO, Founder

> "Their focus on customer satisfaction is unparalleled."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6561009)

TG

Trever G.

Owner

> "Paying for something I couldn't use already had a bad taste in my mouth, the cancellation fee added to that and made the taste worse."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4045769)

CE

Casey E.

Product Manager

> "It has wonderful contact management, lead capture, and tracking tools."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___5035851)

Sarah H.

System Administrator

> "Keap is missing crucial functionality and customer support that are essential for any expanding firm."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4669194)

KK

Karyn K.

Owner

> "In general my experience with Keap has been positive and I've absolutely loved their core functionality and features."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6536600)

AD

Assimi D.

Marketing and communication director

> "Really amazing software but its lack of customization options can be a disadvantage for it"

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4567581)

Carlos Eduardo D.

Digital Marketing Specialist

> "It has allowed us to have a single source of leads worthy of giving any company competition, having all the notes in order, active follow-up, information..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4528044)

DN

Debbie N.

Manager

> "Keap is more expensive than some of its competitors, so it may not be the most cost-effective solution for small businesses.•"

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4546524)

Denise W.

Marketing Specialist

> "Through the use of numerous opt-in methods, I am able to collect leads, develop and release goods, and set up automated distribution schedules for both..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___3811495)

PM

Parag M.

Company Director

> "No training offered as no one answers emails and calls get transferred in a constant queue. "

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___3695730)

Jared C.

Marketing Specialist

> "I can also create custom contact forms and add them to my website, which helps me capture leads and automatically organize them in a database."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4754609)

TS

Tina S.

Author

> "Their dashboard sometimes fails to show how many sales they've made."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4379811)

DN

Debbie N.

Manager

> "marketing automation solution that helps small businesses grow.• Keap provides a variety of tools to manage contacts, automate tasks, and maximize customer..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4546524)

SP

Sue P.

founder

> "Templates totally suck, not great looking sales page or landing page."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___3845139)

JS

Jacob S.

Marketing Director

> "It allows me to customize and produce a high volume of marketing campaigns and keep thousands of records pretty clean."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___3720419)

BH

Bryan H.

Q/A Engineer

> "it can sometimes go down which causing some issues but these are few and far between"

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___3817202)

Denise W.

Marketing Specialist

> "It provides us with the flexibility to perform a wide range of segmentation operations to meet our specific requirements; for example, when developing a..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___3811495)

SS

Sofia S.

Product Manager Marketing Moda

> "The one downside of Keap is that it can be a bit pricey for some businesses."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4684383)

[View Reviews](https://www.capterra.com/p/76390/Infusionsoft/reviews/)

EC

Evanthia C.

Email Marketing Specialist

> "MailerLite covers everything I need for email marketing — campaigns, automations, segmentation, and e-commerce tracking — in a clean, easy-to-navigate interface."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7161240)

SS

Sourav S.

Multiple Positions

> "The free-tier should have a minimum of 10-15 automation steps, including the delay-time steps - because even if you want to set a minimum of 4-5 emails on automation..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7172175)

AA

Ain A.

Digital Marketing Executive

> "The price feature based on the number of contact list, rather than email limits and also great customer service that walkthrough with you every step of the way to solve..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7173322)

AA

Ain A.

Digital Marketing Executive

> "Also the editor doesn't have a function that allows button to direct to anchored part of a page or other useful functions."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7173322)

MD

Michael D.

Artist

> "Im impressed with the more in depth functions in the Dashboard which gives the user control and confidence:: like that you’re not bugging people with duplicates. If..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7164244)

VR

Verified Reviewer

Directora

> "I signed up for the service, carried out only 2 campaign sends, and before even completing a week, my account was closed."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7141456)

LE

Leslie E.

Owner

> "I love that I can schedule campaigns, automate message and product delivery, integrate with other tools that I use, and see my analytics easily. And every time I've..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7006628)

MS

Martina S.

VP

> "Limited advanced customisation, automation can feel basic for very complex use cases, not ideal if you need enterprise level workflows or highly bespoke reporting."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7066293)

DC

Donnie C.

Marketing Manager

> "I work with lots of clients to help with their email marketing and it is always fairly simple to create an API and get it integrated with their landing pages."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7164866)

WT

Wala T.

Owner

> "Not just MailerLite but platforms in general is not knowing how to use all the features to your advantage and never fully understanding on what you're missing out on or..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7160318)

KC

Kryshiha C.

Tenant and Customer Service Manager

> "The platform is intuitive, easy to use, and provides excellent value for organizations looking to manage email campaigns without the complexity of larger enterprise..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7168791)

VR

Verified Reviewer

Directora

> "For anyone considering this platform: you may pay, barely use the service, and still lose all your money with no possibility of a refund."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7141456)

KW

Kate W.

Office Manager

> "Really pleased with this as a free/cheap option while we grow our mailing list and can see ourselves using it even as we grow to the next levels."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7121561)

JN

Jason N.

Communications Consultant

> "The editor is very challenging to work with on Mobile, with chunky overlays that make editing very challenging. But it works in a pinch."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7001101)

SD

Shelby D.

Owner

> "Seriously, from the Tenor GIF gallery for adding GIFs to emails, to their landing page/website design tools, to their new eCommerce tools, I find this to be well worth..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7017086)

MH

Manuel H.

Web Admin

> "For example, the preferences center, there is an email that I can't customize and as my public speaks Spanish it's a big cons."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7009641)

MA

Mark A.

Owner

> "Having everything connected in the same ecosystem eliminates the need for multiple subscriptions and simplifies management."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7166575)

LM

Laetitia M.

OBM

> "I sometimes find that when I don’t use the account for a long time, it can be a bit confusing to recover access or remember all the settings."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7009964)

TW

Terry W.

International worker

> "I've most appreciated how intuitive the program is. Though the drag and drop system creates limitations, for the most part, I've found it plenty versatile for my needs."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7171819)

AP

Ansuya P.

Director

> "Although my initial experience of using the platform and setting up my emails and automations was good, I wasn't even able to send my first email campaign as my attempt..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6842640)

TR

Tanya R.

Creative Director

> "Their free plan offers a fantastic range of features, including automations so it’s very useful for creating a sales funnel and delivering free ebooks if you’re just..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6625884)

JW

Joi W.

Online Coach

> "Updating my account when they changed something in their system wasn’t easy. And when I needed help I couldn’t chat with anyone live due to the plan I had."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7021373)

CD

Camilla D.

WordPress And Shopify WebDesigner

> "I use MailerLite across multiple client accounts and it's become my go-to recommendation for email marketing."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7168146)

MH

Michael H.

Keeper of Technical Sanity

> "THIS is my ONLY complaint with MailerLite. And it is a small thing. Plus there is a workaround using CSS but they don't document how.)"

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7017529)

AP

Abhijeet P.

Proprietor

> "The email service is also good and I'm able to manage my email to my customers without hassle."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7161683)

JC

Jacqueline C.

Brand Designer

> "Now as the years go on so many of the options that were great are now gone. If you want customer service you have to be paying customers and all the templates are for..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6623737)

DP

Deida P.

Founder

> "It also has a user-friendly platform that allows for your content to look professional and accessible. Plus, they have an excellent customer support service."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7023157)

Katherine H.

Owner

> "I previously used ConvertKit for my mailing needs, but was tired of paying a fortune for features I rarely ever use."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7073229)

PP

Pablo P.

Especilist in Institutional Culture

> "The spam filtering as many or all others plataform is always a problem that concerns those who thrive into the self education industry or any other digital selling..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7002393)

ET

EARL T.

performer

> "My main concern is always being able to actually speak to a representative when all else fails."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7169367)

MO

Mark O.

Partner

> "Considering that I’m in a trial phase and also considering the fact that because I don’t have a large number of emails, it’s incredible that this is a free mailer for..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7170956)

MK

Marlo K.

Owner

> "The only challenge I faced was a little bit of trouble with domain authentication, which took some back-and-forth to resolve."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7006979)

RD

Rachel D.

Author

> "I can schedule newsletters easily and when I have had issues my experience with customer support has been positive."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7160333)

LaMP

Lucía M. P.

Founder, Publisher, and Chief Editor

> "The web tools sometimes barely work, and the simplest integrations (an email web form??)"

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7000673)

IRA

Imogen R. A.

Digital Marketing Specialist

> "We employed it to very quickly develop promotional newsletters in order to increase client visibility on relatively short notice and without becoming bogged down in..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6806801)

BB

Bethel B.

Marketing Director

> "I'm not familiar with code language so I wish there was more guidance for beginners or people who don't have a lot of web design experience."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7002713)

EL

Elke L.

Owner

> "The interface is clean and intuitive, automations are easy to set up, and I love how smooth the email builder works. Whether I’m creating weekly newsletters, onboarding..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6855180)

NA

Nirv A.

Doctor

> "The cost of the service is far too high when compared to the relatively low number of subscribers, I would recommend it to be less."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7005945)

Katherine H.

Owner

> "I really like MailerLite's templates, which make it easy to keep consistent branding across every newsletter and campaign I send."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7073229)

SI

Stanislav I.

Marketing

> "automations, missing products in refund carts, can't remove old integrated Shop"

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6620925)

Jamie A.

Community Manager

> "From onboarding emails to tiered automations and Stripe-triggered sequences, it keeps our ecosystem organized without the clunkiness or overwhelm of some larger tools."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6838422)

RK

Ryan K.

Marketing Manager

> "The lack of control over elements in the designer can be a bit of a limitation to building amazing emails."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6466084)

AD

Abby D.

Administrative Assistant

> "Our church has been using MailerLite for several years now, and we find it easy to navigate and have great customer support if needed."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7175658)

EL

Elke L.

Owner

> "I’ve used several email platforms, but most were either clunky, overpriced, or overly complicated."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6855180)

LG

Lily G.

Sales

> "The pricing is reasonable, and the platform provides the essential tools needed for effective email marketing."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7163885)

GS

Gabrielė S.

Head of Marketing

> "Sometimes it's difficult to find the "Back" or "Exit" button to exit from a specific window."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7014040)

Russell B.

Writer Story teller

> "It is fun putting together my first email campaign. When I had a loggin problem they were on it and were very helpful getting me going again."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7159663)

RG

Rob G.

Founder

> "I had my first issue connecting a subdomain, which is intimidating for a person like me who is not overly technical."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6887679)

EZ

Emilija Z.

Communications specialist

> "MailerLite is like the Swiss Army knife of email marketing - but way less intimidating. Whether you're a small business owner or a creative genius (or both), their..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6773255)

KK

Kristin K.

Technical Administrator

> "I don't particularily like that you have to use the blocks to add images and other visual content to your campaign. "

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6623130)

MV

Matteo V.

Admin

> "It has helped me streamline my email marketing, save time, and achieve better engagement with my subscribers."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7002367)

LB

Lindsay B.

Social Media Manager

> "However, the automation features give me a horrible time."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7082843)

LT

Lama T.

Lama

> "The value for money and campaign marketing are what I like most about MailerLite. and their customer support is excellent."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7175164)

EH

Ed H.

Owner

> "No specific explanation, no opportunity to correct anything, no real process."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7160480)

LG

Lily G.

Sales

> "It is easy to create campaigns, manage subscribers, and automate workflows."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7163885)

AB

Aidas B.

CEO

> "It does not matter if you paid for a year."

[See full review](https://www.capterra.com/p/136603/MailerLite/#SoftwareAdvice___7079528)

LW

LUISA W.

Owner

> "It has made managing my email marketing much simpler and more efficient."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7167435)

MM

Monique M.

Everything. Author, programer, creative designer, etc.

> "The payment and plan options are not very intuitive."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7006689)

Jamie A.

Community Manager

> "We use it with Make automations and we get notified immediately if there is an issue, and in a couple of clicks we are back to making money."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6838422)

GMG

Gian Marco G.

Membership Director

> "Email preparation UI is a bit clunky."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7005320)

OI

Olumuyiwa I.

Founder

> "With its ease of use and fast, responsive customer support, MailerLite stands out as one of the best email marketing platforms available."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7173443)

AA

Ain A.

Digital Marketing Executive

> "not very intuitive and a little confusing on user experience."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7173322)

AK

Amber K.

Author

> "I loved how much of it was able to be modded so that my emails could be totally unique. Once I figured out how to use it, I was able to create so many different styles..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6837487)

Wendy C.

Founder Transition Mentor

> "I was creating a new account on a new platform, and my current subscription would not automatically transfer."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6617043)

SC

Sam C.

Owner

> "Helpful tutorial type options to show you how to maximize campaigns and build campaigns."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7040623)

Ali K.

Website Designer

> "Their approval system is a bit poor and time consuming when we use a new profile for a brand new business. And their new interface and old interface made it a bit..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___4919292)

NM

Natalie M.

Founder Product Designer

> "I could set up my audiences and build a nice landing page, the free trial allows to explore the various features."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6638910)

LM

Laura M.

Owner

> "I feel it is extremely expensive but it isn't the most expensive either."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7169329)

SD

Shelby D.

Owner

> "It's just so dang easy to segment my audience, email my campaigns, set up automations, and add my branding to all of it."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7017086)

TP

Tatiana P.

teacher

> "For instance I cannot select the whole text, but only a single block (a single paragraph)."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6616038)

MS

Martina S.

VP

> "It feels practical rather than overbuilt, which makes it a good fit for day to day email marketing, especially if you want something reliable that doesn’t get in the way."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7066293)

DS

Dave S.

Business Manager

> "I was having issues with MailChimp not sending emails to everyone on my list."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7008910)

Mukul S.

UI UX designer

> "It makes creating campaigns and automations very smooth, even for complex workflows."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7054273)

MN

Mahtab N.

Author of Books for Young Readers

> "The new Mailerlite version is a bit pricey."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7002592)

GMG

Gian Marco G.

Membership Director

> "Good functionalities to manage subscribers and create emails from templates."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7005320)

LW

Lynne W.

Owner

> "I still have issues with creating a good site that flows into automation."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7005558)

MN

Mario N.

Business Manager

> "It's an easy enough platform to work on and has all the features I need to enable us to communicate with our client base."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7168592)

SG

Shella G.

Marketing Consultant

> "Another problem I sometimes have is that the formatting bar disappears and I can't get it back."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6577302)

AR

Alexis R.

Admin

> "It’s great for new users and a solid starting point for learning automations."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7117120)

TR

Tanya R.

Creative Director

> "The design capabilities aren’t the greatest and the interface is a little clunky until you get used to it."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6625884)

[View Reviews](https://www.capterra.com/p/136603/MailerLite/reviews/)

## User interface

[Keap](https://www.capterra.com/p/76390/Infusionsoft/)

4.11 (1,298)

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)

4.71 (2,318)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

Keap

37/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   Workflow Automation
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/76390/Infusionsoft/#features)

MailerLite

Top features

39/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   Workflow Automation
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/136603/MailerLite/#features)

### Recognition

No recognitions have been awarded to Keap

MailerLite is recognized as a top-rated tool in 5 Capterra Shortlist reports

Best Value Email MarketingSoftware (2022) 

### Deployment & support

Keap

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

MailerLite

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Keap

-   By Keap
-   Located in United States
-   Founded in 2001

MailerLite

-   By MailerLite
-   Located in United States
-   Founded in 2005

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[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/)

vs

[Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,477)](https://www.capterra.com/p/202338/Gmail/reviews/)

$12/month

Price

$0

4.5

Features

4.7

4.6

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/136603-202338/MailerLite-vs-Gmail)

[Keap](https://www.capterra.com/p/76390/Infusionsoft/)[4.11 (1,298)](https://www.capterra.com/p/76390/Infusionsoft/reviews/)

vs

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,934)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

$299/month

Price

$12/month

4.1

Features

4.2

3.6

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/31898-76390/Constant-Contact-vs-Infusionsoft)

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/)

vs

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,934)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

$12/month

Price

$12/month

4.5

Features

4.2

4.6

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/31898-136603/Constant-Contact-vs-MailerLite)

[Keap](https://www.capterra.com/p/76390/Infusionsoft/)[4.11 (1,298)](https://www.capterra.com/p/76390/Infusionsoft/reviews/)

vs

[Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.82 (2,128)](https://www.capterra.com/p/198994/Systeme/reviews/)

$299/month

Price

$17/month

4.1

Features

4.7

3.6

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/76390-198994/Infusionsoft-vs-Systeme)

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/)

vs

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,565)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

$12/month

Price

$15/month

4.5

Features

4.5

4.6

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/79367-136603/ActiveCampaign-vs-MailerLite)

[Keap](https://www.capterra.com/p/76390/Infusionsoft/)[4.11 (1,298)](https://www.capterra.com/p/76390/Infusionsoft/reviews/)

vs

[EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)[4.65 (908)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)

$299/month

Price

$14.99/month

4.1

Features

4.6

3.6

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/76390-178819/Infusionsoft-vs-EngageBay-Marketing)

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/)

vs

[Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)

$12/month

Price

$16/month

4.5

Features

4.5

4.6

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/136603-153508/MailerLite-vs-Omnisend)