# Compare Keap vs Lead Forensics 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Keap and Lead Forensics based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/76390-156889/Infusionsoft-vs-Lead-Forensics

---

# Keap vs Lead Forensics Features and Cost Comparison

Last updated June 27th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

KeapLead Forensics2/4 selected

[Keap](https://www.capterra.com/p/76390/Infusionsoft/)[4.1 (1,298)](https://www.capterra.com/p/76390/Infusionsoft/reviews/)

[Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/)[4.5 (252)](https://www.capterra.com/p/156889/Lead-Forensics/reviews/)

[## Keap](https://www.capterra.com/p/76390/Infusionsoft/)[4.1 (1,298)](https://www.capterra.com/p/76390/Infusionsoft/reviews/)

Starting Price

$299.00/month

Value-for-Money

3.8

Functionality

4.1

Ease of Use

3.6

Customer Service

4

Reviews Sentiment

Based on [1,298 reviews](#user-reviews)

Positive

1,031

Neutral

146

Negative

121

[## Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/)[4.5 (252)](https://www.capterra.com/p/156889/Lead-Forensics/reviews/)

Starting Price

$0.01/month

Value-for-Money

4.2

Functionality

4.3

Ease of Use

4.5

Customer Service

4.7

Reviews Sentiment

Based on [252 reviews](#user-reviews)

Positive

235

Neutral

4

Negative

13

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## Send this comparison chart to my inbox

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What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 3,816 reviews from lead generation software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

68%Fit

Not enough reviews

Feature ratings

Lead Capture

4.3

Drip Campaigns

3.7

Engagement Tracking

\--

Email Management

3.5

Customizable Branding

5.0

\--%Fit

Missing features

Feature ratings

Lead Capture

4.5

Drip Campaigns

NA

Engagement Tracking

NA

Email Management

NA

Customizable Branding

NA

User satisfaction

User satisfaction

4.1

User reviews[1,298](https://www.capterra.com/p/76390/Infusionsoft/reviews/)

Ease of use

3.6

Functionality

4.1

Value for money

3.8

Customer support

4.0

User satisfaction

4.5

User reviews[252](https://www.capterra.com/p/156889/Lead-Forensics/reviews/)

Ease of use

4.5

Functionality

4.3

Value for money

4.2

Customer support

4.7

Price starts from

Price starts from

$299Usage Based, Per Month

-   Free version
-   Free trial

Price starts from

$0.01Per Feature, Per Month

-   Free version
-   Free trial

Best for

Best for

Designed for freelancers, self-employed, micro-enterprise, small businesses, and medium-sized companies.

Best for

Designed for B2B organizations of all sizes - gain exceptional insight into your website visitors, transfer that insight over to your sales, marketing, and account management teams in real-time.

## User reviews

Pros & cons

David V.

Lead Developer

> "Keap is great for providing an all encompassing solution for customer outreach and management as well as email service for small and medium sized..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___7077649)

TW

Toshia W.

Owner

> "I sometimes wish for more customization options in reporting, and the mobile app doesn’t have all the desktop features, which can be frustrating when I'm..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6547863)

SF

Sarah F.

Community Manager

> "I found Keap super handy for handle clients relations and marketing automations, which makes it a solid tool for businesses that want to keep all their..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6860567)

VR

Verified Reviewer

CEO

> "Way too much time on the support line for hit or miss solutions, and the ever increasing price for a product that is not keeping up feature wise for the..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6879704)

Chris L.

Operations

> "Super easy to set up, customer aquisition and follow up tool that includes billing and invoicing options make for a good all in one solution for a growing..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___7125891)

JD

Jeremy D.

Support Team Leader

> "Features like spam detect help to make sure your emails don't accidentally contain something that could cause them to get lost or not delivered as you..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6697500)

JD

Jeremy D.

Support Team Leader

> "Everything from prospect information capturing to automated email campaigns to saving information about forms and payments makes it simple to locate what I..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6697500)

CB

Cynthia B.

Manager of Registration Services

> "times when we need troubleshooting the agent on duty doesn’t know how to properly support and ends up escalating."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6854946)

RD

Ruel D.

Bookkeeper and Admin

> "Keap offers powerful automation tools that can streamline workflows, automate follow-ups, and enhance customer engagement."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6573720)

TW

Toshia W.

Owner

> "The learning curve is steep, which can be overwhelming at first, and I sometimes wish for more customization options. While the support team is helpful,..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6547863)

GB

Gerencia B.

General Manager

> "The automatic status updates with the team helped task coordination while the integration with email meant all client correspondence was recorded within..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6775615)

RB

Ritu B.

Computer Facilitator

> "It did not always scan for new leads immediately and I had to refresh or double click entries before a campaign was able to run."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6775324)

RL

Ruth L.

Digital Marketing and Growth Strategist

> "email in one place keeps our marketing and sales aligned. When everything is set up properly, it feels like the tool works for you."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___7068940)

AV

Amanda V.

Administrator customer service tech support etc

> "Their order forms and internal web forms are beyond dated and the landing page builder they sourced out to another company is one of the worst builders I..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6012548)

RD

Ruel D.

Bookkeeper and Admin

> "After getting over the initial learning curve, I found it invaluable for managing customer relationships, automating marketing, and tracking leads."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6573720)

LH

Luke H.

Financial Advisor

> "It takes too many steps to create a basic automation."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6812085)

Caroline B.

Bachelor in Supply Chain Management

> "It makes it easier for me to have a more fluid electronic commerce with new and old customers to continue providing good service."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6397012)

GB

Gerencia B.

General Manager

> "The main reason why I can say that some follow-ups did not take place was due to inadequate alerts."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6775615)

Chris L.

Operations

> "It's an all in one platform for customer aquisition and management that is easy to set up and simple to use."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___7125891)

VR

Verified Reviewer

IT Consultant

> "The Legacy Email Templates deserve a little upgrade too, the interface looks very 2000s and often breaks the formatting if you don't know how to use it."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4912679)

KK

Karyn K.

Owner

> "Keap has a multi-pronged approach to client management that makes tracking and maintaining client communication easy."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6536600)

SY

Salimata Y.

Officer,Financial Center Assistant Manager

> "Keap can get expensive, especially if you need the advanced features."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6831963)

JD

Jeremy D.

Support Team Leader

> "I was able to create many automated email campaigns to send to prospects and clients without every worrying about it."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6697500)

GV

Gert V.

Board Member

> "The design is a bit outdated."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6834909)

CB

Cynthia B.

Manager of Registration Services

> "I have learned to love it after the company is planning to move its CRM services to another product that’s significantly worse. But this gave me the scope..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6854946)

VR

Verified Reviewer

Editorial Coordinator

> "We logged every sale into this database from even one-time customers, which added up over the years to a point where we were paying hundreds each month for..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4839759)

HW

Heather W.

CEO

> "Being able to set up automations that not only help collect new leads for my business, but also help get those potential clients scheduled in my calendar..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6152410)

LG

Louisa G.

Head of Marketing & Communication

> "We had spam catching issues, integrating forms into our wordpress website was a pain and required coding everytime we made a change, the workflows were..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4512553)

NM

Nikita M.

Group Head - Customer Success

> "The automation tool helps me to grow,Run and scale our business and also not forgetting the capabilities to create systems as an owner not leaving behind..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6015398)

JB

Jessica B.

Admin Asst

> "The reports and automations are terrible."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6698837)

SF

Steve F.

Lead Software Engineer

> "In my organization, we have been using Keap as our main CRM for tracking our sales pipeline efficiently, but it has also been extremely useful for active..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4977826)

KR

Karen R.

Owner

> "We got better at turning things off, but then over time as they changed features our grandfathered in ways of doing things got messed up and no longer..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6329361)

AM

Anil M.

Professional Consultant

> "Use templates to create professional looking emails and documents very quickly and easily."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6451669)

KR

Karen R.

Owner

> "final straw was when I showed I had over 100K people visit the form yet none completed the name / email simple form..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6329361)

AM

Anil M.

Professional Consultant

> "Keep helps us to catch problems early and fix them early with Keap."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6451669)

LW

Lloyd W.

Director of Operations

> "We have too many integrations and automations set up that it would just be too arduous to switch."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___5039897)

VR

Verified Reviewer

FOunder

> "I really liked a lot of their features, including how easy it was to clean out my list, to send emails and to collect payments."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6576903)

Carlos Eduardo D.

Digital Marketing Specialist

> "Keap lacks flexibility in the appointment feature, the way it is set up for availability needs to be improved so that the customer can set it up from any..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4528044)

ES

Erik S.

CEO

> "The price comparison is a bit above average but for what you receive it is worthwhile."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6863973)

HT

Hilary T.

Marketing

> "Sales isn't impressed with it."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6644801)

KR

Karen R.

Owner

> "Their wordpress plugin used to work great, even though you could not modify the visual effect of the optin box without programming, at least it connected..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6329361)

AV

Amanda V.

Administrator customer service tech support etc

> "They don't update very frequently and don't give features that their customers want. "

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6012548)

BR

Bryan R.

Marketing Director

> "Has a lot of extra functions, making it more than just a simple email platform"

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6497354)

TA

Todd A.

Owner

> "I've resorted to contacting my assigned representative, \[sensitive content hidden\], and his manager, \[sensitive content hidden\], but their responsiveness..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6105798)

Koji N.

Project Manager

> "In areas of digital marketing, controlling and monitoring customers is extremely necessary and this solution only ensures that it is visible and..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___5086749)

MA

MICHAEL A.

CLERICAL

> "I DID NOT LIKE THE PRICE OF THIS PRODUCT"

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6618190)

JD

Jeremy D.

Support Team Leader

> "Keap is a great system with a lot of ability to individualize based on your needs!"

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6697500)

DN

Debbie N.

Manager

> "The customer support is limited, and the response time can be slow.• Keap is more expensive than some of its competitors, so it may not be the most..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4546524)

ES

Erik S.

CEO

> "Overall the Keap software is one of the most advance systems compared to others on the market today."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6863973)

Mehran K.

CEO

> "Be prepared to spend hours with their support team and get to eventually no-where."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#GetApp___6294128)

GD

Gabriel D.

B to B Strategy Consulting

> "new leads which will make your business grow with this software. With Keap you can really grow your revenue and reach your targeted audience."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6142635)

TA

Todd A.

Owner

> "Customer service is another major letdown."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6105798)

VR

Verified Reviewer

Marketing Director

> "Excellent search and automation options for the price."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6823136)

ST

Serge T.

journalist

> "the software often presents malfunctions such as automatic shutdowns or interference latencies"

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4382181)

EV

Erick V.

Content Strategist

> "What I like the most is that just updated their email design page and now emails have a better look on both desktop and mobile."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4955709)

EV

Erick V.

Content Strategist

> "Not so great on the flow of their website management."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4955709)

MT

Michele T.

CEO, Founder

> "I also appreciate Keap's sincere desire to keep things simple while providing incredible functionality."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6561009)

AG

Anthony G.

Business Analyst

> "After heavily researching and trying to find out what happened we found that the account rep only contacted the email they had on file (which was..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4185024)

Koji N.

Project Manager

> "I like it because it is a solution capable of collecting customer information in a fast and even automated way."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___5086749)

AG

Anthony G.

Business Analyst

> "At no point was our organisation contacted by any other means i.e. telephone, other than contacting the incorrect email address."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4185024)

MS

Millicent S.

Procurement Officer

> "Customization gives this tool the capability to adapt and integrate with existing software."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6303272)

NT

Natasha T.

Reviewer

> "At the point when you leave it inactive, as opposed to timing out smoothly, you lose any unsaved data."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4443508)

MT

Michele T.

CEO, Founder

> "Their focus on customer satisfaction is unparalleled."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6561009)

TG

Trever G.

Owner

> "Paying for something I couldn't use already had a bad taste in my mouth, the cancellation fee added to that and made the taste worse."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4045769)

CE

Casey E.

Product Manager

> "It has wonderful contact management, lead capture, and tracking tools."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___5035851)

Sarah H.

System Administrator

> "Keap is missing crucial functionality and customer support that are essential for any expanding firm."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4669194)

KK

Karyn K.

Owner

> "In general my experience with Keap has been positive and I've absolutely loved their core functionality and features."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6536600)

AD

Assimi D.

Marketing and communication director

> "Really amazing software but its lack of customization options can be a disadvantage for it"

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4567581)

Carlos Eduardo D.

Digital Marketing Specialist

> "It has allowed us to have a single source of leads worthy of giving any company competition, having all the notes in order, active follow-up, information..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4528044)

DN

Debbie N.

Manager

> "Keap is more expensive than some of its competitors, so it may not be the most cost-effective solution for small businesses.•"

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4546524)

Denise W.

Marketing Specialist

> "Through the use of numerous opt-in methods, I am able to collect leads, develop and release goods, and set up automated distribution schedules for both..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___3811495)

PM

Parag M.

Company Director

> "No training offered as no one answers emails and calls get transferred in a constant queue. "

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___3695730)

Jared C.

Marketing Specialist

> "I can also create custom contact forms and add them to my website, which helps me capture leads and automatically organize them in a database."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4754609)

TS

Tina S.

Author

> "Their dashboard sometimes fails to show how many sales they've made."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4379811)

DN

Debbie N.

Manager

> "marketing automation solution that helps small businesses grow.• Keap provides a variety of tools to manage contacts, automate tasks, and maximize customer..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4546524)

SP

Sue P.

founder

> "Templates totally suck, not great looking sales page or landing page."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___3845139)

JS

Jacob S.

Marketing Director

> "It allows me to customize and produce a high volume of marketing campaigns and keep thousands of records pretty clean."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___3720419)

BH

Bryan H.

Q/A Engineer

> "it can sometimes go down which causing some issues but these are few and far between"

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___3817202)

Denise W.

Marketing Specialist

> "It provides us with the flexibility to perform a wide range of segmentation operations to meet our specific requirements; for example, when developing a..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___3811495)

SS

Sofia S.

Product Manager Marketing Moda

> "The one downside of Keap is that it can be a bit pricey for some businesses."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4684383)

[View Reviews](https://www.capterra.com/p/76390/Infusionsoft/reviews/)

Shane R.

Senior Marketing Executive

> "Being able to pinpoint customer interest gives our sales team more targeted insights, while also helping marketing efforts in promoting the most relevant products to..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7150261)

LR

Laurence R.

Business Development Manager

> "The only minor drawback is not knowing exactly who is viewing our content; however, we recognise this isn't a limitation of the system, but rather an impossible metric..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7112148)

EA

Emma A.

Head of Marketing

> "It allows us to find customers with buying intent by setting up the product to show prospects on key buying pages such as pricing."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7138959)

Tammy S.

Marketing Manager

> "At present, we are unable to integrate it directly with our CRM, which means some manual handling of data is required."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7102099)

Maciek P.

Operations Manager

> "Even with the occasional wrong company match or missing contact name, the behavioural insights and PPC tracking alone make it a totally solid tool for our team."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7126895)

VR

Verified Reviewer

Marketing manager

> "One downside is that the pricing can feel high relative to the measurable return, especially when not all identified leads convert into concrete sales opportunities."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7070884)

Maciek P.

Operations Manager

> "It turns anonymous web traffic into actionable data, letting us clearly see which marketing channels work best and what our prospects actually care about."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7126895)

James T.

Head of Marketing

> "Can be a little slow to load if spanning over a long period of time. "

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7086592)

Hector M.

Business Development Manager

> "That has directly supported smarter outreach, better prioritisation, and the ability to identify contacts to begin building relationships with the right people at the..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7095431)

VR

Verified Reviewer

Business Development Team Member

> "Something I have felt is a negative ( But may be outside of anybody's control to change ) is the ability to see who has been viewing our website within an organisation."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7011161)

Dan N.

Relationship Manager

> "Overall, it’s been a great system for capturing data and creating opportunities to engage with prospective clients. When used consistently, it’s a valuable tool for..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7135222)

VR

Verified Reviewer

Sales Account Executive

> "The reports export too much information, that might not be necessary."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7122039)

VR

Verified Reviewer

Marketing manager

> "It provides clear insights into which companies visit our website, which pages they view (page insights), and where those visitors come from."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7070884)

IB

India B.

Business Development

> "sometimes when they leave the number its the office number which then doesn't help getting hold of the actual department or team."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7032438)

NG

Neal G.

Sales Manager

> "It gives us an overview of customer demands and requirments and helps funnel our energy in the right areas."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7149746)

VR

Verified Reviewer

Commercial Director

> "We've been a long term customer of Lead Forensics, price hikes each year without improving the software has made it difficult to justify this software over alternative..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6803238)

NG

Neal G.

Sales Manager

> "The platform gives us valuable insight into how prospects are interacting with us, which has helped us target our sales efforts more effectively."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7149746)

SB

Sasha B.

Sales Executive

> "Not being able to find out who exactly from a company was on the website, there aren't many contacts that have contact numbers so can sometimes be difficult to get..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6842454)

Sheridan R.

Marketing and Communications Officer

> "Our Customer Success Manager has really taken the time to get to know our business and customer base, offering suggestions on how we can improve our content and user..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7090110)

EB

Eloise B.

Senior Inbound SDR

> "Some of the company data is occasionally inaccurate e.g. number of employees so acting with due diligence and further research is important."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6793799)

LS

Lianne S.

Senior Marketing Admin

> "I liked the insight it has given us to see who has visited our website, even when they don't fill out a form it allowed me to make more detailed, informative decisions..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7027805)

SM

Silvan M.

CEO

> "As an SME based in Switzerland, where many employees are not fluent in English, this can present a barrier to broader internal adoption and ease of use across teams."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6767244)

Tammy S.

Marketing Manager

> "It moves us beyond anonymous traffic and allows us to prioritise outreach based on real engagement."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7102099)

MD

Matthew D.

Sales and Marketing Director

> "It can be a bit frustrating when a large organisation visits and trying to use the filters to narrow down the role or person selection is clunky."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6820116)

CM

Colby M.

Business Development Manager

> "We currently dominate one industry sector and Lead Forensics has given us the knowledge and insights into how many additional industries are looking at our products."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7000775)

PM

Peter M.

Sales

> "Not all web visits lead to leads as information such as contacts cant be found due to companies being too large."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6658750)

VC

Victoria C.

Sales Executive

> "The platform delivers real-time insights into which companies are visiting our website, even if they don't fill out a form. "

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7032432)

James W.

Sales Executive

> "Does not give you the information of the specific person who looked at the website."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7001535)

LB

Louise B.

Administrator

> "The contacts list tool enables you to reach out to potential new customers with ease and efficiency."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7135068)

CB

CASPAR B.

Digital Marketing Manager

> "Interface possibly a bit dated, but doesn't affect usability."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7024413)

Hector M.

Business Development Manager

> "sensitive content hidden\]supported the onboarding process and helped ensure we were configured in a way that matched my goals from the outset."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7095431)

NB

Natassja B.

CEO

> "Sometimes when very large companies and corporates are on our website, it is almost impossible to find the right person or department to reach out to."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6833487)

DR

Daniel R.

Operations and Finance Director

> "Our company is starting to see the benefits and cost effective way of marketing, enhancing our product range to what the customer is reviewing to pitch correctly."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6885698)

AF

Amy F.

Sales and Marketing Operations Manager

> "Data Accuracy: Occasionally, the data might not be 100% accurate, requiring manual verification."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6413791)

Charlotte S.

Marketing Manager

> "has helped us through every step from setting up our account, teaching us to get the most out of the interface and always gives us great ideas to improve our..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7102739)

TB

Tove B.

Brand and Marketing Manager

> "The portal loading times are pretty slow so it can take a while to gather information sometimes."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6664061)

JB

Joe B.

Sales Director

> "The insight we receive to understand the quality of the traffic to our website to help us understand and improve our marketing, and to help us establish new leads is..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6810558)

VR

Verified Reviewer

Technical Sales Engineer

> "The online portal can sometimes be slightly slow."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7017724)

ED

EHSAN D.

Director

> "The platform effectively bridges the gap between anonymous web traffic and actionable sales intelligence, enabling our team to identify high-potential leads we would..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6825663)

DF

David F.

Head of Sales

> "Tracking the individual down using external tools can be extremely difficult at times."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6795134)

Hayley Y.

Marketing Manager - Oil and Gas

> "Having access to potential contacts by job title within the visiting companies is a powerful tool for marketing."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7136645)

PP

Paige P.

Business Team

> "It makes it longer to process your new leads."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7032444)

PF

Phil F.

CMO

> "Lead Forensics is a great all-round tool for tracking campaign and other marketing efforts without the need to sit and wait for people to trigger forms or reach out..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6658675)

RH

Randall H.

Director of Sales and Marketing

> "Some of the reports were difficult to set up without help from our Lead Forensics customer support guy."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6404645)

SR

Sara R.

Lead generation manager

> "The leads manager function allows me to track the progress of leads within the sales team easily."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7010747)

MS

Mike S.

Business Development Manager

> "It occasionally made it harder to qualify leads quickly."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6826565)

CA

Connor A.

sdr

> "as an SDR, it helps my job daily and gives me insights of what companies to go after whilst also indicating what pages companies are looking at on our website which..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6607246)

VR

Verified Reviewer

Urethane Fellow

> "autogenerated reports fail repeatedly."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6787486)

VR

Verified Reviewer

Sales Associate

> "You can see the parts of the website that people are enjoying overall, and where each prospect spend the majority of their time, which is really helpful in prepping..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6406928)

BS

Brian S.

Product Marketing

> "There is really no way of seeing if this thing will actually work unless you commit to a year subscription. And my situation, the leads I was seeing were just..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___5027767)

LR

Lewis R.

Marketing Manager

> "Lead Forensics does what it says on the tin, seamlessly turning numeric website data into useful and actionable insights about which companies are interested in your..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6564925)

VR

Verified Reviewer

Managing Director

> "Unfortunately as more businesses had staff working from home, the data and product that LF provided us was no longer fit for purpose."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#GetApp___4915752)

RB

Richelle B.

Head of Sales Support

> "I find Leaf Forensics to be helpful in identifying prospects and also understanding existing customers."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7162610)

VR

Verified Reviewer

CEO

> "The customer service: the customer service is very poor, the customer success team forces clients to stay onboard even if your company is not using the service and the..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___4525740)

HA

Hayleigh A.

Marketing Manager

> "Excellent account manager, easy to understand dashboard, plenty of configuration options. As my website isn't optimised currently, we aren't utilising LF to it's..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7110703)

VR

Verified Reviewer

Managing Director

> "I am very disappointed in Lead Forensics and happy to share my feedback as the treatment from LF after being a loyal customer since \[sensitive content hidden\] was very..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#GetApp___4915752)

Holly W.

Marketing Executive

> "Being able to see which businesses are engaging with our site has opened up some valuable opportunities that we would otherwise have missed."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7110230)

AM

Asif M.

Sales and Marketing Director

> "It did help us at the beginning but most of the data were not accurate which resulted in us waiting for our contract to finish with them."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___3667981)

AN

Adam N.

Head of Marketing

> "Lead Forensics is easy to use, with video guides attached to every piece of functionality, which has allowed our team to work autonomously from day one."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7175153)

BS

Brian S.

Product Marketing

> "I was also oversold on the HubSpot integration. "

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___5027767)

HK

Hannah K.

Account Manager

> "Along with aiding the sales teams, it helps analyse whether our outreach is working."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7086000)

VR

Verified Reviewer

Co-founder

> "IP databases aren't exactly accurate and sometimes the company is categorised by their HQ, which means that if an office in Italy reviewed your products you still..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___2608276)

LR

Luca R.

Sales Data Administrator

> "The dashboard is easy to navigate, we have not run into any glitchy technical issues, and having a reliable, communicative support team makes the whole platform a lot..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7153338)

Austin G.

President

> "Not only is the tool completely useless to us (we get the exact same data in our CRM for FREE - than you Hubspot) but their customer service is horrendous and they..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___2551449)

LB

Louise B.

Administrator

> "Being able to categorise websites to filter out any non-relevant companies is very helpful."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7135068)

KA

Katy A.

Vice President

> "We reached out multiple times and they either ignores us completely or offered the same weak solution and excuses."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___2803407)

MN

Mark N.

Senior Account Manager

> "The real-time reporting on visits via the Latest Visits section of the Dashboard helps us procatively react to opportunities immediately as they arise."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6848588)

VR

Verified Reviewer

Director

> "CONSTANT spam e-mails and calls. Despite telling them many times not to get in touch."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___2298783)

CM

Colm M.

Head of Surety

> "sensitive content hidden\] has assisted us by regularly advising on new addons or tweaking our data so we maximise our usage of Lead Forensics."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6856505)

KA

Katy A.

Vice President

> "I stopped making payments thinking they would reach out and help find a solution and for over two months we heard NOTHING."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___2803407)

CJ

Chris J.

Commercial Director

> "Always goes out of his way to really understand your business and makes you aware of many other benefits such as the various stats and reports available to you when..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6694823)

Austin G.

President

> "Their sales team is super pushy and just wants to make a sale."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___2551449)

TM

Tom M.

Sales and marketing coordinator

> "It has allowed us to understand the market better alongside curating better leads for the business."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7110298)

KA

Katy A.

Vice President

> "We complained and they said we did not have enough "training" but"

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___2803407)

[View Reviews](https://www.capterra.com/p/156889/Lead-Forensics/reviews/)

## User interface

[Keap](https://www.capterra.com/p/76390/Infusionsoft/)

4.11 (1,298)

[Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/)

4.52 (252)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Activity Dashboard

207

Important

Activity Tracking

150

Important

AI Copilot

120

Important

Keap

Top features

44/47

-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Campaign Segmentation
-   Chat/Messaging
-   Contact Database
-   Contact Management
-   Conversion Tracking
-   CRM
-   Customer Segmentation
-   Customizable Branding
-   Customizable Templates
-   Data Import/Export
-   Drag & Drop
-   Drip Campaigns
-   Email Management
-   Email Marketing
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   Forms Management
-   Generative AI
-   Landing Pages/Web Forms
-   Lead Capture
-   Lead Management
-   Lead Nurturing
-   Lead Qualification
-   Lead Scoring
-   Lead Segmentation
-   Lead Verification/Validation
-   Multi-Campaign
-   Multi-Channel Marketing
-   Pipeline Management
-   Prospecting Tools
-   Real-Time Notifications
-   Reporting & Statistics
-   Search/Filter
-   Social Media Integration
-   Template Management
-   Third-Party Integrations
-   Web Forms

[See all features](https://www.capterra.com/p/76390/Infusionsoft/#features)

Lead Forensics

20/47

-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Campaign Segmentation
-   Chat/Messaging
-   Contact Database
-   Contact Management
-   Conversion Tracking
-   CRM
-   Customer Segmentation
-   Customizable Branding
-   Customizable Templates
-   Data Import/Export
-   Drag & Drop
-   Drip Campaigns
-   Email Management
-   Email Marketing
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   Forms Management
-   Generative AI
-   Landing Pages/Web Forms
-   Lead Capture
-   Lead Management
-   Lead Nurturing
-   Lead Qualification
-   Lead Scoring
-   Lead Segmentation
-   Lead Verification/Validation
-   Multi-Campaign
-   Multi-Channel Marketing
-   Pipeline Management
-   Prospecting Tools
-   Real-Time Notifications
-   Reporting & Statistics
-   Search/Filter
-   Social Media Integration
-   Template Management
-   Third-Party Integrations
-   Web Forms

[See all features](https://www.capterra.com/p/156889/Lead-Forensics/#features)

### Recognition

No recognitions have been awarded to Keap

Lead Forensics is recognized as a top-rated tool in 1 Capterra Shortlist reports

### Deployment & support

Keap

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Lead Forensics

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Keap

-   By Keap
-   Located in United States
-   Founded in 2001

Lead Forensics

-   By Lead Forensics
-   Located in United Kingdom
-   Founded in 2009

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Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/156889-171840/Lead-Forensics-vs-HubSpot-Marketing)

[Keap](https://www.capterra.com/p/76390/Infusionsoft/)[4.11 (1,298)](https://www.capterra.com/p/76390/Infusionsoft/reviews/)

vs

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,934)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

$299/month

Price

$12/month

4.1

Features

4.2

3.6

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/31898-76390/Constant-Contact-vs-Infusionsoft)

[Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/)[4.52 (252)](https://www.capterra.com/p/156889/Lead-Forensics/reviews/)

vs

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,565)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

$0.01/month

Price

$15/month

4.3

Features

4.5

4.5

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/79367-156889/ActiveCampaign-vs-Lead-Forensics)

[Keap](https://www.capterra.com/p/76390/Infusionsoft/)[4.11 (1,298)](https://www.capterra.com/p/76390/Infusionsoft/reviews/)

vs

[Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.82 (2,128)](https://www.capterra.com/p/198994/Systeme/reviews/)

$299/month

Price

$17/month

4.1

Features

4.7

3.6

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/76390-198994/Infusionsoft-vs-Systeme)

[Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/)[4.52 (252)](https://www.capterra.com/p/156889/Lead-Forensics/reviews/)

vs

[Cognism](https://www.capterra.com/p/169083/Cognism/)[4.70 (260)](https://www.capterra.com/p/169083/Cognism/reviews/)

$0.01/month

Price

$1000/month

4.3

Features

4.6

4.5

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/156889-169083/Lead-Forensics-vs-Cognism)