Keap vs Lead Forensics: Which is a better fit?

Eli B.: Hey. I'm Eli. I'm a CEO of an SMMA, and we have less than 10 employees. And I give Keap a five out of five. So I was using HubSpot originally, and I use Keap for a lot of my other clients as well. I like Keap because the lead nurturing capabilities and automation are superior to HubSpot for a couple different reasons, one of which includes the Zapier integration. It's a lot more intuitive and easy to set up on Keap's side than it is in HubSpot, and the pricing definitely plays a role. So we chose Keap, and we implement Keap for a lot of our new clients and existing clients who already use it. We like to use Keap to nurture our leads that come in, as well as prioritize them based on where they are in the sales pipeline. Getting started with Keap was extremely easy. It's just the click of a button. There's some integrations you need to do if you want to integrate it with WordPress, or other marketing software that you use. The good news is it does have a pretty easy to use Zapier integration if you're familiar with that platform. So you could connect it to virtually any other marketing app you use. If you are looking for a CRM for your business, or just a way to automate your marketing efforts, I definitely recommend Keap. Not only does it have the capabilities to do everything, if you aren't able to figure something out on your own, their support team is fantastic, and can pretty much walk you through any step of what you're trying to accomplish.

Gary H.: Hi, my name is Gary. I am a marketing specialist in the manufacturing industry, specifically for mining, dredging, and power. And I give Lead Forensics a four out of five rating. Well, like a lot of others in the sales industry, we were using Google Analytics for a majority of our website tracking. And we found that Google Analytics just wasn't cutting it as far as figuring out who our customers were, our potential customers were, and our leads were. We were really looking for some more information, so that's why we considered going with the product from Lead Forensics, and we've found that it has been more than adequate in helping us identify our customers that are visiting, coming back, what pages they're looking at, et cetera. Our company chose Lead Forensics because of the detailed tracking and biographical information that the dashboard offered. We were not finding similar or even close product offerings from other companies, and our past offering from Google Analytics didn't offer near the breadth and depth of information that Lead Forensics offered. So, the dashboard with the warm leads was an excellent resource that we have been leveraging to help grow in our industry, and the biographical information that tells us where our customers are from and what geographic area they're visiting from has been invaluable in building a list of leads and new clients. The onboarding and setup process with Lead Forensics was extremely simple. Our team was able to liaise with the Lead Forensics team. We had a dedicated account manager and problem-solvers on their end, and our account manager has been excellent every step of the way, helping us solve problems and issues. And the setup and startup process was extremely simple. Within a matter of a few hours we were up and running, and we've had virtually no issues and downtime since then. If you're currently using Google Analytics or a similar analytics tracking software, I think Lead Forensics is an excellent tool to add to your arsenal, because there are so many additional things that Lead Forensics adds to the conversation that platforms like Google Analytics just can't do. If you're looking for additional information about the folks that are visiting your website, if you're looking for a daily report of warm leads, I would definitely consider adding Lead Forensics to your repertoire of tools.