# Compare Keap vs HubSpot Marketing Hub 2026 | Capterra > Unsure of what to choose? Check Capterra to compare HubSpot Marketing Hub and Keap based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/76390-171840/Infusionsoft-vs-HubSpot-Marketing --- # HubSpot Marketing Hub vs Keap Features and Cost Comparison Last updated May 13th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: HubSpot Marketing HubKeap2/4 selected [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.5 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) [Keap](https://www.capterra.com/p/76390/Infusionsoft/)[4.1 (1,298)](https://www.capterra.com/p/76390/Infusionsoft/reviews/) [## HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.5 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting Price $15.00/month Value-for-Money 4.2 Functionality 4.4 Ease of Use 4.3 Customer Service 4.4 Reviews Sentiment Based on [6,228 reviews](#user-reviews) Positive 5,785 Neutral 360 Negative 83 [## Keap](https://www.capterra.com/p/76390/Infusionsoft/)[4.1 (1,298)](https://www.capterra.com/p/76390/Infusionsoft/reviews/) Starting Price $299.00/month Value-for-Money 3.8 Functionality 4.1 Ease of Use 3.6 Customer Service 4 Reviews Sentiment Based on [1,298 reviews](#user-reviews) Positive 1,031 Neutral 146 Negative 121 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 14,179 reviews from email marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology \--%Fit Missing features Not enough reviews Feature ratings Email Campaign Management 4.6 Campaign Scheduling 4.6 Newsletter Management NA Email Tracking 5.0 Customizable Branding NA 70%Fit Not enough reviews Feature ratings Email Campaign Management 4.2 Campaign Scheduling 4.5 Newsletter Management 3.8 Email Tracking \-- Customizable Branding 5.0 User satisfaction User satisfaction 4.5 User reviews[6,228](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Ease of use 4.3 Functionality 4.4 Value for money 4.2 Customer support 4.4 User satisfaction 4.1 User reviews[1,298](https://www.capterra.com/p/76390/Infusionsoft/reviews/) Ease of use 3.6 Functionality 4.1 Value for money 3.8 Customer support 4.0 Price starts from Price starts from $15Per User, Per Month - Free version - Free trial Price starts from $299Usage Based, Per Month - Free version - Free trial Best for Best for Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers. Best for Designed for freelancers, self-employed, micro-enterprise, small businesses, and medium-sized companies. ## User reviews Pros & cons CC Christine C. Administrator > "What I liked about HubSpot Marketing Hub is how seamlessly it connects email campaigns, landing pages, automation workflows, and analytics in one intuitive..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7102332) James P. Owner > "Terrible - we thought we would give it our best shot, but on signing the contract, the sales team had changed us from a month-to-month contract to an..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7107184) KM Karen M. Managing Editor > "I like HubSpot Marketing Hub because, within one dashboard, it offers top quality in lead generation, bulk emailing, and campaign management." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7044013) DGF Daniel Gabriel F. Administrator > "She explicitly stated that it was not her responsibility to speak with a manager regarding my issue, left me waiting without any communication, and..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454) Tony U. Head of Growth Marketing > "It is one of the most user-friendly marketing platforms I have worked with, especially for email marketing, automation, contact management, and campaign..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609) Tony U. Head of Growth Marketing > "The main downside is pricing, especially once you start needing the more advanced features or larger contact limits." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609) YM Yasmin M. Operation Assistant > "It’s a powerful, all-in-one marketing platform that makes it easy to manage campaigns, track performance, and nurture leads in one place." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713) NN Nitta N. Manager Sales and Marketing. > "The least thing I like about HubSpot Marketing Hub is that it can get expensive as you grow, especially if you need advanced features or a larger contact..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6837550) Tony U. Head of Growth Marketing > "The email builder is straightforward, contact segmentation is powerful, and the workflows make it much easier to automate repetitive tasks." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609) FC Fergus C. Marketing Executive > "There is a lack of flexibility in the email template creator, making it difficult to design emails that stand out visually." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6856186) Eric N. Business Development Representative > "Honestly great for tracking campaigns, managing sequences, outreaching existing and potential customers." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7054437) Jonathan L. Product Strategist > "For example there's no way of hosting the images, such as award logos." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7091588) YM Yasmin M. Operation Assistant > "I also liked the drag-and-drop tools for creating emails and landing pages, since they don’t require any technical skills." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713) VR Verified Reviewer Paid User Acquisition Specialist > "The number of marketing contacts is not an agile package. Once the number extends the limit, the package is automatically upgraded and is quite expensive..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6458707) GR Gaven R. Hybrid Transformation Expert > "The Hub is a powerful tool for the small business I am a part of as it includes more professional-like features compared to entry-level marketing softwares." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6863717) DGF Daniel Gabriel F. Administrator > "After that, he simply stopped responding while I was still on the line, forcing me to end the call myself." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454) KW Kelvin W. Chief Executive Officer > "The entire lead process can be mapped and organized using this tool, saving you a lot of work and making new customer acquisition more efficient." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7017355) KW Kate W. Office Manager > "For what we needed it was too advanced and too expensive to justify using all the features." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7121542) GC Graziana C. Customer Operations Lead > "HubSpot is a brilliant approach that supports marketing, ensuring that every operations that supports advertising is well supported" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7077786) EO Emple O. Principal Project Manager > "Contact filters for smart lists do not have well-developed filtering for intricate interconnection of filters." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775582) AH Amir H. E-Commerce Manager > "I do this as it helps me to centralize our marketing efforts and automate our email flows." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7106743) NP Nicola P. Director > "I found it difficult to navigate as a beginner and I couldn't find any help resources that worked for me." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6824654) MC Milena C. Office Manager > "It also houses a ton of data for your company and can give you a ton of statistics and tools." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7045401) NH Nicky H. Account Manager > "Higher pricing tiers can be costly for small businesses, and customisation options are more limited compared to other platforms." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6571930) LF Luis F. Sales Development Rep > "The platform is intuitive, well-integrated, and offers a comprehensive suite of tools that make managing marketing campaigns efficient and effective." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6841457) RM Rian M. Founder > "It becomes complicated to use another CRM epically because some CRM don’t have that specific feature and have criteria’s different from HubSpot to use." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775372) EL Eurie L. Senior Brand Manager > "My overall experience in Hubspot Marketing Hub are the clean platform design, the strealine marketing features in email marketing, landing page creation,..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6596397) AA Armando A. Head of Product Development > "It's very limited to connections with other platforms outside of it's own environment, making it difficult to integrate with some projects." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6493816) JW Jordan W. Head of Digital > "A great all in one platform for email management, lead tracking and fully realised CRM system." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7139008) NW Nicola W. Co-founder > "Absolute basics are fine but overall it's super frustrating as the menu system still shows all the features, but inevitably you just get pinged over to an..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6457029) Gisel B. Marketing and Digital Communication Specialist > "We are able to use this complete package of tools to coordinate our marketing activities, starting with the leads and ending with the customers." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6508538) MK Matt K. Growth Marketer > "Sometimes the editor doesn't work at all, and I have to edit elements directly in the source code." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6538346) JW Jeffrey W. Owner > "By leveraging its powerful features, businesses can streamline their marketing efforts, engage with customers more effectively, and ultimately drive..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6381371) SG Sammy G. Product Designer > "Customization on emailing tools and cta popups are really limited." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6449269) Anna B. Founder and CEO > "It is unmatched in terms of email management on a large scale and tracking emails." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7104608) AN André N. VP > "Of course, they give promotions to smaller business as try outs, but compared to Zoho One, the price is too high for the value you get." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6568966) Gisel B. Marketing and Digital Communication Specialist > "In this series, HubSpot’s Marketing Hub is particularly possible thanks to being an integrated solution that functions as CRM, marketing automation tool,..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6508538) MT Mahmoud T. geologist > "Among the defects of the application on the mobile phone is that it requires updating, which provides application development services and puts a package..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___4819456) NSM Ngwanagae Sabina M. Design > "this is one of the best platforms with marketing, sales and customer support.it has its own CMS and they a powerful marketing and sale automation. " [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6414769) MK Matt K. Growth Marketer > "Actually even tough it's way more expensive than alternatives, it's way worse, and it takes much more time for sending our marketing emails in comparison..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6538346) TN Thayná N. Payments Team > "The way it allows us to send tasks from one team to another, automations for emails, pipelines, everything is wonderful." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6382554) AM Amanda M. Managing Editor > "Having to be logged in to certain accounts in order to connect them to Hubspot was tedious at times." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6411106) SV Shameek V. Director > "The platform’s seamless integration with CRM, email marketing, automation, and lead nurturing tools has made it easy to manage campaigns from one place." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6797407) DGF Daniel Gabriel F. Administrator > "I will be filing an international complaint regarding this incident." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454) AG Aviral G. Manager > "I like the their landing page tool which is super easy with drag and drop feature, other thing is super easy to create web forms for your website , and ..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6418075) AP Alyssa P. VP of Customer Success > "The cost was way too high for my small startup company to afford." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6835323) Dipak P. Director > "The interface is intuitive, workflows are easy to set up, and integration with CRM makes campaign tracking much smoother." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7072628) Yolandi E. Founder > "Contact Limits Can Be Painful – If your list grows, so does your bill." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6714530) YM Yasmin M. Operation Assistant > "I really appreciated how well it integrates with the CRM and other tools, which helps keep everything organized and connected." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713) NW Nicola W. Co-founder > "Absolutely detest their pricing structure and use of paid marketing contact thresholds." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6457029) KW Kate W. Office Manager > "Really impressed with the set up and customer support, however for a smaller business who needs to dip into different features the pricing just gets too..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7121542) MC Miranda C. IT Director > "Overall we were disappointed because what we were told it could do was only on the really expensive plan and there was nothing in between the basic and..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6677259) VR Verified Reviewer Marketing Admin > "Easy to export data and good entry level pricing, especially considering all of the available features such as automation for email management" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7063230) SG Stephenie G. Sales and Marketing Manager > "The calling feature in Hubspot can be a little wonky." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6576278) MA Md. A. Sales Executive > "The most interesting thing about HubSpot Hum, it has dedicated AD service options on various platforms like Facebook, Google, LinkedIn, etc." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6381851) AB Ann B. IT Expert > "There is no live support for free users and it is inflexible." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6544622) JG Jamie G. Account Manager > "Its all-in-one platform makes it easy to manage everything from email campaigns to SEO, landing pages, and social media, with a strong focus on automation." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6545954) AM Anna M. owner, designer, webdeveloper > "I am not sure if all the options and possibilities are as crucial as they seem, but this might be my lack of experience in this specific field." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6803375) AJ Antoine J. Creative Director > "Hubspot is more than a marketing automation platform, it is a community of marketers, an ecosystem of people with experiences that is willing to share to..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6602783) CT Christian T. Technical Lead > "This made it challenging to access all the tools I wanted without stretching my budget." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6314325) VR Verified Reviewer Ops Director > "This platform feels very cohesive and brings together everything we need for our very small marketing team." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7061572) AP Anthony P. Director of Marketing Operations and Automation > "It's the kind of product that starts out cheap but every add-on is going to add additional costs." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6307839) Marc G. Digital CRM marketing senior specialist > "As a senior consultant with certification, hubspot is the best CRM for entry level but also for bigger scale companies." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7112919) VR Verified Reviewer Owner > "Make it difficult to have a conversation to discuss options." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7023552) VR Verified Reviewer Marketing Operations Analyst > "Plenty of resources between customer service, knowledge base, user groups and consultants." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124481) AP Andrew P. Senior Web Developer & SEO Specialist > "There is some limitations with Hubspot, on the technical side the Domain control, email control and security SSL settings are limited and could be better." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___5062779) MK Megan K. Marketing > "HubSpot Marketing makes campaigns as seamless and easy as possible - having everything in one platform makes sure your data is connected and you can..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6751529) NW Nicola W. Co-founder > "Talk about NOT offering a transition plan for their customers as they grow." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6457029) RB Ritu B. Computer Facilitator > "Getting to create segmented workflows and witnessing the response of the audiences in real-time helped greatly in understanding the interests of various..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775316) HJ Himanshu J. Real estate Sales Specialist > "It require little time for learning and basic understanding otherwise it will be a big problem." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6615087) GC Graziana C. Customer Operations Lead > "HubSpot is a vibrant platform that ensures marketing is successful supported and well centralized" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7077786) JL Jenna L. Owner > "I have not had the best customer service experience which is not an indicator of the product itself (that has been wonderful) but more so the company." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6497571) Hannah K. Vice President > "I like the follow up reminders and pipeline features available on the platform." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7070756) DT Durgesh T. Business Development Executive > "they keep spamming about renewal which is a bit irritating." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6690539) NP Nicola P. Director > "I'd heard good things and was assured it was the correct system id need to send email marketing and track my emails, and could use as a CRM." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6824654) MI Mitchell I. Marketing Generalist > "I don't have much to complain about hubspot but the navigation can be a little difficult sometimes." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6419997) RL Ruth L. Digital Marketing and Growth Strategist > "Between emails and landing pages, everything is better connected and easier to manage on a daily basis." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7054541) Blair Mychal J. CEO > "While HubSpot Marketing Hub offers many valuable features, one potential downside is its pricing structure, which may be prohibitive for smaller businesses..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6158735) SH Shir H. Social Media Manager > "I love how HubSpot captures every detail from the source and provides very detailed data that helps me reach better targeting." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6649418) BN Brittney N. Marketing Manager > "A little confusing for the other functions but did not receive proper training on the system." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6579263) [View Reviews](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) David V. Lead Developer > "Keap is great for providing an all encompassing solution for customer outreach and management as well as email service for small and medium sized..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___7077649) TW Toshia W. Owner > "I sometimes wish for more customization options in reporting, and the mobile app doesn’t have all the desktop features, which can be frustrating..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6547863) SF Sarah F. Community Manager > "I found Keap super handy for handle clients relations and marketing automations, which makes it a solid tool for businesses that want to keep all..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6860567) VR Verified Reviewer CEO > "Way too much time on the support line for hit or miss solutions, and the ever increasing price for a product that is not keeping up feature wise..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6879704) RL Ruth L. Digital Marketing and Growth Strategist > "email in one place keeps our marketing and sales aligned. When everything is set up properly, it feels like the tool works for you." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___7068940) JD Jeremy D. Support Team Leader > "Features like spam detect help to make sure your emails don't accidentally contain something that could cause them to get lost or not delivered as..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6697500) Chris L. Operations > "Super easy to set up, customer aquisition and follow up tool that includes billing and invoicing options make for a good all in one solution for a..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___7125891) CB Cynthia B. Manager of Registration Services > "times when we need troubleshooting the agent on duty doesn’t know how to properly support and ends up escalating." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6854946) JD Jeremy D. Support Team Leader > "Everything from prospect information capturing to automated email campaigns to saving information about forms and payments makes it simple to..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6697500) TW Toshia W. Owner > "The learning curve is steep, which can be overwhelming at first, and I sometimes wish for more customization options. While the support team is..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6547863) RD Ruel D. Bookkeeper and Admin > "Keap offers powerful automation tools that can streamline workflows, automate follow-ups, and enhance customer engagement." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6573720) RB Ritu B. Computer Facilitator > "It did not always scan for new leads immediately and I had to refresh or double click entries before a campaign was able to run." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6775324) GB Gerencia B. General Manager > "The automatic status updates with the team helped task coordination while the integration with email meant all client correspondence was recorded..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6775615) VR Verified Reviewer Editorial Coordinator > "We logged every sale into this database from even one-time customers, which added up over the years to a point where we were paying hundreds each..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4839759) KR Karen R. Owner > "Their wordpress plugin used to work great, even though you could not modify the visual effect of the optin box without programming, at least it..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6329361) LH Luke H. Financial Advisor > "It takes too many steps to create a basic automation." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6812085) RD Ruel D. Bookkeeper and Admin > "After getting over the initial learning curve, I found it invaluable for managing customer relationships, automating marketing, and tracking leads." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6573720) KR Karen R. Owner > "We got better at turning things off, but then over time as they changed features our grandfathered in ways of doing things got messed up and no..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6329361) Caroline B. Bachelor in Supply Chain Management > "It makes it easier for me to have a more fluid electronic commerce with new and old customers to continue providing good service." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6397012) KR Karen R. Owner > "final straw was when I showed I had over 100K people visit the form yet none completed the name / email simple form..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6329361) Chris L. Operations > "It's an all in one platform for customer aquisition and management that is easy to set up and simple to use." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___7125891) SY Salimata Y. Officer,Financial Center Assistant Manager > "Keap can get expensive, especially if you need the advanced features." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6831963) KK Karyn K. Owner > "Keap has a multi-pronged approach to client management that makes tracking and maintaining client communication easy." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6536600) GV Gert V. Board Member > "The design is a bit outdated." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6834909) JD Jeremy D. Support Team Leader > "I was able to create many automated email campaigns to send to prospects and clients without every worrying about it." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6697500) AV Amanda V. Administrator customer service tech support etc > "Their order forms and internal web forms are beyond dated and the landing page builder they sourced out to another company is one of the worst..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6012548) MS Millicent S. Procurement Officer > "Customization gives this tool the capability to adapt and integrate with existing software." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6303272) GB Gerencia B. General Manager > "The main reason why I can say that some follow-ups did not take place was due to inadequate alerts." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6775615) CB Cynthia B. Manager of Registration Services > "I have learned to love it after the company is planning to move its CRM services to another product that’s significantly worse. But this gave me..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6854946) VR Verified Reviewer IT Consultant > "The Legacy Email Templates deserve a little upgrade too, the interface looks very 2000s and often breaks the formatting if you don't know how to..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4912679) HW Heather W. CEO > "Being able to set up automations that not only help collect new leads for my business, but also help get those potential clients scheduled in my..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6152410) LG Louisa G. Head of Marketing & Communication > "We had spam catching issues, integrating forms into our wordpress website was a pain and required coding everytime we made a change, the workflows..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4512553) NM Nikita M. Group Head - Customer Success > "The automation tool helps me to grow,Run and scale our business and also not forgetting the capabilities to create systems as an owner not leaving..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6015398) JB Jessica B. Admin Asst > "The reports and automations are terrible." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6698837) Hideki N. Director Consulting Services > "Its functions allow you to connect by mail with your customer database and maintain more direct contacts and thus establish or concreatr even more..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4800639) LW Lloyd W. Director of Operations > "We have too many integrations and automations set up that it would just be too arduous to switch." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___5039897) SF Steve F. Lead Software Engineer > "In my organization, we have been using Keap as our main CRM for tracking our sales pipeline efficiently, but it has also been extremely useful for..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4977826) Carlos Eduardo D. Digital Marketing Specialist > "Keap lacks flexibility in the appointment feature, the way it is set up for availability needs to be improved so that the customer can set it up..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4528044) AM Anil M. Professional Consultant > "Use templates to create professional looking emails and documents very quickly and easily." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6451669) HT Hilary T. Marketing > "Sales isn't impressed with it." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6644801) KR Karen R. Owner > "When we first were looking for a system 14 years ago, the were the best, less expensive than Sales Force and were really geared for online sales..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6329361) AV Amanda V. Administrator customer service tech support etc > "They don't update very frequently and don't give features that their customers want. " [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6012548) VR Verified Reviewer Marketing Director > "Excellent search and automation options for the price." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6823136) TA Todd A. Owner > "I've resorted to contacting my assigned representative, \[sensitive content hidden\], and his manager, \[sensitive content hidden\], but their..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6105798) AM Anil M. Professional Consultant > "Keep helps us to catch problems early and fix them early with Keap." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6451669) MA MICHAEL A. CLERICAL > "I DID NOT LIKE THE PRICE OF THIS PRODUCT" [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6618190) VR Verified Reviewer FOunder > "I really liked a lot of their features, including how easy it was to clean out my list, to send emails and to collect payments." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6576903) VR Verified Reviewer Editorial Coordinator > "Our regular email blasts were not considered good enough." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4839759) Ashlee B. Senior Customer Support Manager > "It really made tracking each individual clients' progress easier and much more straightforward." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6307331) DN Debbie N. Manager > "The customer support is limited, and the response time can be slow.• Keap is more expensive than some of its competitors, so it may not be the most..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4546524) ES Erik S. CEO > "The price comparison is a bit above average but for what you receive it is worthwhile." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6863973) Mehran K. CEO > "Be prepared to spend hours with their support team and get to eventually no-where." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#GetApp___6294128) Ashlee B. Senior Customer Support Manager > "I was able to effortlessly monitor each client from start to finish." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6307331) TA Todd A. Owner > "Customer service is another major letdown." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6105798) BR Bryan R. Marketing Director > "Has a lot of extra functions, making it more than just a simple email platform" [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6497354) ST Serge T. journalist > "the software often presents malfunctions such as automatic shutdowns or interference latencies" [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4382181) Koji N. Project Manager > "In areas of digital marketing, controlling and monitoring customers is extremely necessary and this solution only ensures that it is visible and..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___5086749) EV Erick V. Content Strategist > "Not so great on the flow of their website management." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4955709) MT Marek T. CEO > "The centralized customer data and automation features greatly improved my ability to manage and nurture leads." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4816561) AG Anthony G. Business Analyst > "After heavily researching and trying to find out what happened we found that the account rep only contacted the email they had on file (which was..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4185024) Rachel M. System Engineer > "The most profitable methods of reporting can be extensively tailored with the entirety of custom fields, saved, and reused over and over again." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4864510) AG Anthony G. Business Analyst > "At no point was our organisation contacted by any other means i.e. telephone, other than contacting the incorrect email address." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4185024) JD Jeremy D. Support Team Leader > "Keap is a great system with a lot of ability to individualize based on your needs!" [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6697500) NT Natasha T. Reviewer > "At the point when you leave it inactive, as opposed to timing out smoothly, you lose any unsaved data." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4443508) ES Erik S. CEO > "Overall the Keap software is one of the most advance systems compared to others on the market today." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6863973) TG Trever G. Owner > "Paying for something I couldn't use already had a bad taste in my mouth, the cancellation fee added to that and made the taste worse." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4045769) MS Millicent S. Procurement Officer > "It incorporates desktop productivity tools." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6303272) MR Martin R. Managing Partner > "Similarly, when you create a contact you have three options to tag them with; lead/client/other. If you don't mark the contact with any of these..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___2868295) GD Gabriel D. B to B Strategy Consulting > "new leads which will make your business grow with this software. With Keap you can really grow your revenue and reach your targeted audience." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6142635) Sarah H. System Administrator > "Keap is missing crucial functionality and customer support that are essential for any expanding firm." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4669194) EV Erick V. Content Strategist > "What I like the most is that just updated their email design page and now emails have a better look on both desktop and mobile." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4955709) AD Assimi D. Marketing and communication director > "Really amazing software but its lack of customization options can be a disadvantage for it" [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4567581) MT Michele T. CEO, Founder > "I also appreciate Keap's sincere desire to keep things simple while providing incredible functionality." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6561009) DN Debbie N. Manager > "Keap is more expensive than some of its competitors, so it may not be the most cost-effective solution for small businesses.•" [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4546524) Koji N. Project Manager > "I like it because it is a solution capable of collecting customer information in a fast and even automated way." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___5086749) PM Parag M. Company Director > "No training offered as no one answers emails and calls get transferred in a constant queue. " [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___3695730) MS Millicent S. Procurement Officer > "Brings great Sales analytics skills." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6303272) TS Tina S. Author > "Their dashboard sometimes fails to show how many sales they've made." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4379811) VR Verified Reviewer Marketing Manager > "Keap has allowed us to have one consolidated platform for all Marketing and Sales needs." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4854540) SP Sue P. founder > "Templates totally suck, not great looking sales page or landing page." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___3845139) [View Reviews](https://www.capterra.com/p/76390/Infusionsoft/reviews/) ## User interface 4.51 (6,228) [Keap](https://www.capterra.com/p/76390/Infusionsoft/) 4.11 (1,298) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important HubSpot Marketing Hub 32/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/171840/HubSpot-Marketing/#features) Keap Top features 37/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/76390/Infusionsoft/#features) ### Recognition HubSpot Marketing Hub is recognized as a top-rated tool in 4 Capterra Shortlist reports No recognitions have been awarded to Keap ### Deployment & support HubSpot Marketing Hub Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Keap Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details HubSpot Marketing Hub - By HubSpot - Located in United States - Founded in 2012 Keap - By Keap - Located in United States - Founded in 2001 ## Popular Comparisons [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/) $15/month Price $9/month 4.4 Features 4.5 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-171840/brevo-vs-HubSpot-Marketing) [Keap](https://www.capterra.com/p/76390/Infusionsoft/)[4.11 (1,298)](https://www.capterra.com/p/76390/Infusionsoft/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/) $299/month Price $9/month 4.1 Features 4.5 3.6 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/76390-132996/Infusionsoft-vs-brevo) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,599)](https://www.capterra.com/p/110228/MailChimp/reviews/) $15/month Price $13/month 4.4 Features 4.4 4.3 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-171840/MailChimp-vs-HubSpot-Marketing) [Keap](https://www.capterra.com/p/76390/Infusionsoft/)[4.11 (1,298)](https://www.capterra.com/p/76390/Infusionsoft/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,599)](https://www.capterra.com/p/110228/MailChimp/reviews/) $299/month Price $13/month 4.1 Features 4.4 3.6 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/76390-110228/Infusionsoft-vs-MailChimp) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) $15/month Price $10/month 4.4 Features 4.5 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-171840/MailerLite-vs-HubSpot-Marketing) [Keap](https://www.capterra.com/p/76390/Infusionsoft/)[4.11 (1,298)](https://www.capterra.com/p/76390/Infusionsoft/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $299/month Price $15/month 4.1 Features 4.5 3.6 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/76390-79367/Infusionsoft-vs-ActiveCampaign) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $15/month Price $15/month 4.4 Features 4.5 4.3 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-171840/ActiveCampaign-vs-HubSpot-Marketing) [Keap](https://www.capterra.com/p/76390/Infusionsoft/)[4.11 (1,298)](https://www.capterra.com/p/76390/Infusionsoft/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) $299/month Price $10/month 4.1 Features 4.5 3.6 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/76390-136603/Infusionsoft-vs-MailerLite) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $15/month Price $12/month 4.4 Features 4.2 4.3 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-171840/Constant-Contact-vs-HubSpot-Marketing) [Keap](https://www.capterra.com/p/76390/Infusionsoft/)[4.11 (1,298)](https://www.capterra.com/p/76390/Infusionsoft/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $299/month Price $12/month 4.1 Features 4.2 3.6 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-76390/Constant-Contact-vs-Infusionsoft) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) $15/month Price $9/month 4.4 Features 4.5 4.3 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/147415-171840/EmailOctopus-vs-HubSpot-Marketing) [Keap](https://www.capterra.com/p/76390/Infusionsoft/)[4.11 (1,298)](https://www.capterra.com/p/76390/Infusionsoft/reviews/) vs [Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.83 (2,127)](https://www.capterra.com/p/198994/Systeme/reviews/) $299/month Price $17/month 4.1 Features 4.7 3.6 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/76390-198994/Infusionsoft-vs-Systeme)