---
title: "Compare Keap vs HubSpot Marketing Hub 2026 | Capterra"
description: "Unsure of what to choose? Check Capterra to compare HubSpot Marketing Hub and Keap based on pricing, features, product details, and verified reviews."
source_url: "https://www.capterra.com/compare/76390-171840/Infusionsoft-vs-HubSpot-Marketing"
page_type: "comparison"
language: "en"
publication_date: "2026-11-09"
---

# HubSpot Marketing Hub vs Keap Features and Cost Comparison

Last updated November 9th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

HubSpot Marketing HubKeap2/4 selected

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.5 (6,262)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

[Keap](https://www.capterra.com/p/76390/Infusionsoft/)[4.1 (1,299)](https://www.capterra.com/p/76390/Infusionsoft/reviews/)

[## HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.5 (6,262)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

Starting Price

$15.00/month

Value-for-Money

4.2

Functionality

4.4

Ease of Use

4.3

Customer Service

4.4

Reviews Sentiment

Based on [6,262 reviews](#user-reviews)

Positive

5,819

Neutral

360

Negative

83

[## Keap](https://www.capterra.com/p/76390/Infusionsoft/)[4.1 (1,299)](https://www.capterra.com/p/76390/Infusionsoft/reviews/)

Starting Price

$299.00/month

Value-for-Money

3.8

Functionality

4.1

Ease of Use

3.6

Customer Service

4

Reviews Sentiment

Based on [1,299 reviews](#user-reviews)

Positive

1,032

Neutral

146

Negative

121

What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 3,640 reviews from marketing automation software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

88%Fit

High performer

Feature ratings

Email Marketing

4.5

CRM

4.6

Data Import/Export

4.5

Lead Capture

4.5

Campaign Management

4.4

78%Fit

Feature ratings

Email Marketing

4.3

CRM

4.0

Data Import/Export

4.6

Lead Capture

4.3

Campaign Management

4.2

User satisfaction

User satisfaction

4.5

User reviews[6,262](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

Ease of use

4.3

Functionality

4.4

Value for money

4.2

Customer support

4.4

User satisfaction

4.1

User reviews[1,299](https://www.capterra.com/p/76390/Infusionsoft/reviews/)

Ease of use

3.6

Functionality

4.1

Value for money

3.8

Customer support

4.0

Price starts from

Price starts from

$15Per User, Per Month

-   Free version
-   Free trial

Price starts from

$299Usage Based, Per Month

-   Free version
-   Free trial

Best for

Best for

HubSpot Marketing Hub helps your team build demand and turn more of it into pipeline, on one platform where your CRM, content, and campaigns work together.

Best for

Designed for freelancers, self-employed, micro-enterprise, small businesses, and medium-sized companies.

## User reviews

Pros & cons

SS

Stacy S.

Sales Marketing Coordinator

> "From email marketing and social media scheduling to landing pages, forms, workflows, and campaign reporting, everything works together..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7175865)

BRIJ K.

IT Exedutive

> "Restricted Customization on Lower Tiers: The reporting and template customization options feel unnecessarily locked down in the basic plans,..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7186921)

JB

Joanne B.

Director of Content

> "I like that it consolidates CRM, marketing automation, sales engagement, customer service, website CMS, and operations, under one roof."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7181462)

SS

Stacy S.

Sales Marketing Coordinator

> "Additionally, some customization options for emails and landing pages can feel limiting compared to specialized design tools."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7175865)

SS

Stacy S.

Sales Marketing Coordinator

> "The automation capabilities have saved our team a significant amount of time by streamlining repetitive tasks and ensuring leads receive..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7175865)

James P.

Owner

> "Terrible - we thought we would give it our best shot, but on signing the contract, the sales team had changed us from a month-to-month contract..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7107184)

Swetha C.

Technical Program Manager

> "Email campaigns, contacts, segmentation, tracking, and reporting are connected, so you don’t have to keep jumping between different tools. Once..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7200185)

AB

Amelia B.

Marketing Manager

> "Not a huge deal, but it took a bit to figure out how to properly use the contact scoring feature."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7196553)

CC

Christine C.

Administrator

> "What I liked about HubSpot Marketing Hub is how seamlessly it connects email campaigns, landing pages, automation workflows, and analytics in..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7102332)

VR

Verified Reviewer

Operations Content Lead

> "It's got a lot of bloat, and you likely won't use all of it if you have a small team. But as far as performance, it does exactly what it..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7194679)

VR

Verified Reviewer

Senior Director, Brand and Marketing

> "The CRM integration is seamless, and the reporting tools provide valuable insights that help optimize marketing efforts."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7180992)

DGF

Daniel Gabriel F.

Administrator

> "She explicitly stated that it was not her responsibility to speak with a manager regarding my issue, left me waiting without any communication,..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454)

KM

Karen M.

Managing Editor

> "I like HubSpot Marketing Hub because, within one dashboard, it offers top quality in lead generation, bulk emailing, and campaign management."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7044013)

Tony U.

Head of Growth Marketing

> "The main downside is pricing, especially once you start needing the more advanced features or larger contact limits."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609)

VR

Verified Reviewer

VP Marketing

> "Hubspot is a great CRM that can be used for sales process and contact management, email marketing, and email automation."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7179445)

EO

Emple O.

Principal Project Manager

> "Contact filters for smart lists do not have well-developed filtering for intricate interconnection of filters."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775582)

JB

Joanne B.

Director of Content

> "The day-to-day experience for me — tracking activity, seeing a contact's full history, moving deals through a pipeline — is genuinely smooth."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7181462)

NN

Nitta N.

Manager Sales and Marketing.

> "The least thing I like about HubSpot Marketing Hub is that it can get expensive as you grow, especially if you need advanced features or a..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6837550)

AB

Amelia B.

Marketing Manager

> "It's been a valuable tool for our marketing efforts, offering a range of features that make it easy to manage campaigns and track performance."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7196553)

FC

Fergus C.

Marketing Executive

> "There is a lack of flexibility in the email template creator, making it difficult to design emails that stand out visually."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6856186)

BRIJ K.

IT Exedutive

> "It makes setting up drip campaigns, nurturing leads, and updating contact lists automatic and effortless."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7186921)

Jonathan L.

Product Strategist

> "For example there's no way of hosting the images, such as award logos."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7091588)

Tony U.

Head of Growth Marketing

> "It is one of the most user-friendly marketing platforms I have worked with, especially for email marketing, automation, contact management, and..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609)

PC

Patrick C.

VP Strategy

> "The learning curve was less than I've experieced with some similar projects."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7151924)

ES

Ellie S.

Marketing Manager

> "Having landing pages, email flows, and contact tracking all in one place is useful."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7162691)

RM

Rian M.

Founder

> "It becomes complicated to use another CRM epically because some CRM don’t have that specific feature and have criteria’s different from HubSpot..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775372)

KC

Kaycee C.

Senior marketing executive

> "It has a lot of useful functions and tools for both email marketing and social media posts and ads management."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7176514)

VR

Verified Reviewer

VP Marketing

> "The main downside of Hubspot is pricing."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7179445)

SG

Sauve G.

Sales Representative

> "Creating and sending targeted email campaigns to clients and prospects is what I like most about HubSpot Marketing Hub .Easy to use interface..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7165029)

EA

Ehsan A.

Senior CRM Specialist

> "The biggest downside for me is the pricing."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7212323)

OM

Oliver M.

SEO Lead

> "Lead generation has improved and a lot of time has been saved courtesy of the AI automation features without compromising on quality."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7195533)

DGF

Daniel Gabriel F.

Administrator

> "After that, he simply stopped responding while I was still on the line, forcing me to end the call myself."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454)

EA

Ehsan A.

Senior CRM Specialist

> "It makes it much easier to manage customer data and build campaigns without constantly moving between different tools."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7212323)

KW

Kate W.

Office Manager

> "For what we needed it was too advanced and too expensive to justify using all the features."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7121542)

EL

Eurie L.

Senior Brand Manager

> "My overall experience in Hubspot Marketing Hub are the clean platform design, the strealine marketing features in email marketing, landing page..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6596397)

NP

Nicola P.

Director

> "I found it difficult to navigate as a beginner and I couldn't find any help resources that worked for me."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6824654)

SV

Shameek V.

Director

> "The platform’s seamless integration with CRM, email marketing, automation, and lead nurturing tools has made it easy to manage campaigns from..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6797407)

Yolandi E.

Founder

> "Contact Limits Can Be Painful – If your list grows, so does your bill."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6714530)

Ankith T.

Software Developer

> "What I like most about HubSpot Marketing Hub is that it keeps all my marketing activities in one place."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7186761)

Dipati S.

Digital Marketing Manager

> "Keep up with the expense is difficult for small businesses."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7146126)

YM

Yasmin M.

Operation Assistant

> "It’s a powerful, all-in-one marketing platform that makes it easy to manage campaigns, track performance, and nurture leads in one place."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713)

VR

Verified Reviewer

Paid User Acquisition Specialist

> "The number of marketing contacts is not an agile package. Once the number extends the limit, the package is automatically upgraded and is quite..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6458707)

Tony U.

Head of Growth Marketing

> "The email builder is straightforward, contact segmentation is powerful, and the workflows make it much easier to automate repetitive tasks."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609)

MC

Miranda C.

IT Director

> "Overall we were disappointed because what we were told it could do was only on the really expensive plan and there was nothing in between the..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6677259)

LV

Luis V.

Account Executive

> "It makes client communication and workflow management easier with multiple accounts."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7169333)

SG

Stephenie G.

Sales and Marketing Manager

> "The calling feature in Hubspot can be a little wonky."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6576278)

BRIJ K.

IT Exedutive

> "The platform delivers excellent performance and reliable customer support, but the steep pricing remains a hurdle for growing teams."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7186921)

AM

Anna M.

owner, designer, webdeveloper

> "I am not sure if all the options and possibilities are as crucial as they seem, but this might be my lack of experience in this specific field."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6803375)

Eric N.

Business Development Representative

> "Honestly great for tracking campaigns, managing sequences, outreaching existing and potential customers."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7054437)

HJ

Himanshu J.

Real estate Sales Specialist

> "It require little time for learning and basic understanding otherwise it will be a big problem."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6615087)

EA

Ehsan A.

Senior CRM Specialist

> "It’s a powerful platform and especially useful when different teams need to work with the same customer data."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7212323)

DGF

Daniel Gabriel F.

Administrator

> "I will be filing an international complaint regarding this incident."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454)

AJ

Antoine J.

Creative Director

> "Hubspot is more than a marketing automation platform, it is a community of marketers, an ecosystem of people with experiences that is willing..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6602783)

DT

Durgesh T.

Business Development Executive

> "they keep spamming about renewal which is a bit irritating."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6690539)

MK

Megan K.

Marketing

> "HubSpot Marketing makes campaigns as seamless and easy as possible - having everything in one platform makes sure your data is connected and..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6751529)

Blair Mychal J.

CEO

> "While HubSpot Marketing Hub offers many valuable features, one potential downside is its pricing structure, which may be prohibitive for..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6158735)

YM

Yasmin M.

Operation Assistant

> "I also liked the drag-and-drop tools for creating emails and landing pages, since they don’t require any technical skills."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713)

BN

Brittney N.

Marketing Manager

> "A little confusing for the other functions but did not receive proper training on the system."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6579263)

GR

Gaven R.

Hybrid Transformation Expert

> "The Hub is a powerful tool for the small business I am a part of as it includes more professional-like features compared to entry-level..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6863717)

AR

Alicia R.

Technical accounting

> "Sometimes the reporting functions can be a bit challenging to navigate, and I wish there were more advanced customization options for email..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6089357)

KW

Kelvin W.

Chief Executive Officer

> "The entire lead process can be mapped and organized using this tool, saving you a lot of work and making new customer acquisition more..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7017355)

AP

Alyssa P.

VP of Customer Success

> "The cost was way too high for my small startup company to afford."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6835323)

RB

Ritu B.

Computer Facilitator

> "Getting to create segmented workflows and witnessing the response of the audiences in real-time helped greatly in understanding the interests..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775316)

NH

Nicky H.

Account Manager

> "Higher pricing tiers can be costly for small businesses, and customisation options are more limited compared to other platforms."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6571930)

GC

Graziana C.

Customer Operations Lead

> "HubSpot is a brilliant approach that supports marketing, ensuring that every operations that supports advertising is well supported"

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7077786)

SC

SHEFALI C.

marketng

> "Hubspot can be expensive for small companies ."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6746872)

AH

Amir H.

E-Commerce Manager

> "I do this as it helps me to centralize our marketing efforts and automate our email flows."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7106743)

Yolandi E.

Founder

> "Pricey AF – Let’s be real, HubSpot isn’t cheap, especially as you scale up."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6714530)

MC

Milena C.

Office Manager

> "It also houses a ton of data for your company and can give you a ton of statistics and tools."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7045401)

AA

Armando A.

Head of Product Development

> "It's very limited to connections with other platforms outside of it's own environment, making it difficult to integrate with some projects."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6493816)

SH

Shir H.

Social Media Manager

> "I love how HubSpot captures every detail from the source and provides very detailed data that helps me reach better targeting."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6649418)

SV

Shameek V.

Director

> "I think it is expensive for smaller teams."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6797407)

LF

Luis F.

Sales Development Rep

> "The platform is intuitive, well-integrated, and offers a comprehensive suite of tools that make managing marketing campaigns efficient and..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6841457)

CZ

Calvin Z.

manager

> "The cost of it can become more expensive as you scale."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6599835)

BRIJ K.

IT Exedutive

> "The user interface is incredibly clean and easy to navigate, which makes setting up complex workflows effortless."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7186921)

NW

Nicola W.

Co-founder

> "Absolute basics are fine but overall it's super frustrating as the menu system still shows all the features, but inevitably you just get pinged..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6457029)

JW

Jordan W.

Head of Digital

> "A great all in one platform for email management, lead tracking and fully realised CRM system."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7139008)

MK

Matt K.

Growth Marketer

> "Sometimes the editor doesn't work at all, and I have to edit elements directly in the source code."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6538346)

Anna B.

Founder and CEO

> "It is unmatched in terms of email management on a large scale and tracking emails."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7104608)

SM

Shaun M.

Partner

> "It doesnt have the best user facing app. "

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6614905)

JB

Juan B.

BDR

> "I've used it for so many years to the point where I'm so familiar with it, while also having liked its interface over most other CRM tools,..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6830445)

SB

Stephen B.

Marketing

> "First, the user interface can be a bit confusing and overwhelming."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___3788648)

JB

Joanne B.

Director of Content

> "I find the user interface pretty intuitive."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7181462)

AA

Armando A.

Head of Product Development

> "It's very limited to connections with other platforms outside of it's own environment, making it difficult to integrate with some projects."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6493816)

RO

Ricki O.

Owner

> "HubSpot Marketing Hub's easy interface and comprehensive tools were a breeze to navigate and implement strategies with."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6594603)

AJ

Andrea J.

Director of CS

> "Integrating with other platforms is very basic and with lots of gaps, which is a pity for a CRM tool."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6056532)

MT

Mary T.

Director

> "What stands out most about HubSpot Marketing Hub is its intuitive and user-friendly interface."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6586235)

VR

Verified Reviewer

CEO

> "It didn't integrate well with both MLS groups to which I am subscribed."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6292308)

YM

Yasmin M.

Operation Assistant

> "I really appreciated how well it integrates with the CRM and other tools, which helps keep everything organized and connected."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713)

MD

Mufaddal D.

Product lead

> "It cannot be integrated with third party solutions easily"

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6116061)

NB

Nikki B.

Aviation Marketing Coordinator

> "The integration of HubSpot Marketing Hub has been a notable advantage in my role."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6191964)

SM

Shaun M.

Partner

> "It doesnt have the best user facing app. "

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6614905)

NT

Nidhin T.

Marketing Executive

> "Easy integration support with 3rd party vendors and software's."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6494975)

VR

Verified Reviewer

Owner

> "Make it difficult to have a conversation to discuss options."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7023552)

AA

Armando A.

Head of Product Development

> "It integrates well with the rest of Hubspot's environment"

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6493816)

JG

Joseph G.

Demand Generation Marketer

> "There are a few pieces of functionality that I need that is not in the system. But every business is different and it can be hard to cater to..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___4706248)

MK

Misty K.

Office Coordinator

> "What I liked most about HubSpot Marketing Hub was that it was easy to use and did not feel overly complicated."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7183236)

VR

Verified Reviewer

Admin

> "I have tried the mobile app but it was not very user friendly"

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6284075)

MW

Maxi W.

Controller

> "It is an all-in-one tool and much more user friendly and intuitive compared to Salesforce for instance."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6674251)

Brus B.

Head of Marketing Business Development

> "Another negative point is the customer service, when having a problem, they do not give a timely response, but instead have a guide to the..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___4508398)

JL

Jenna L.

Owner

> "What drew me most to Hubspot is how user-friendly the interface is and how intuitive the workflows are. With so many software products are..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6497571)

AB

Ann B.

IT Expert

> "There is no live support for free users and it is inflexible."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6544622)

JC

Jayson C.

Inside Sales

> "It make daily functions much easier than any other tools that I have used."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7032878)

JL

Jenna L.

Owner

> "I have not had the best customer service experience which is not an indicator of the product itself (that has been wonderful) but more so the..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6497571)

VR

Verified Reviewer

Marketing Operations Analyst

> "Plenty of resources between customer service, knowledge base, user groups and consultants."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124481)

CS

Courtney S.

Teacher and Office manager

> "Hard to finde certain information such as customer notes"

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___4804035)

[View Reviews](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

David V.

Lead Developer

> "Keap is great for providing an all encompassing solution for customer outreach and management as well as email service for small and medium sized..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___7077649)

JD

Jeremy D.

Support Team Leader

> "Features like spam detect help to make sure your emails don't accidentally contain something that could cause them to get lost or not delivered as..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6697500)

JD

Jeremy D.

Support Team Leader

> "Everything from prospect information capturing to automated email campaigns to saving information about forms and payments makes it simple to..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6697500)

RB

Ritu B.

Computer Facilitator

> "It did not always scan for new leads immediately and I had to refresh or double click entries before a campaign was able to run."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6775324)

SF

Sarah F.

Community Manager

> "I found Keap super handy for handle clients relations and marketing automations, which makes it a solid tool for businesses that want to keep all..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6860567)

VR

Verified Reviewer

CEO

> "Way too much time on the support line for hit or miss solutions, and the ever increasing price for a product that is not keeping up feature wise..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6879704)

GB

Gerencia B.

General Manager

> "The automatic status updates with the team helped task coordination while the integration with email meant all client correspondence was recorded..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6775615)

CB

Cynthia B.

Manager of Registration Services

> "times when we need troubleshooting the agent on duty doesn’t know how to properly support and ends up escalating."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6854946)

RL

Ruth L.

Digital Marketing and Growth Strategist

> "email in one place keeps our marketing and sales aligned. When everything is set up properly, it feels like the tool works for you."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___7068940)

TW

Toshia W.

Owner

> "I sometimes wish for more customization options in reporting, and the mobile app doesn’t have all the desktop features, which can be frustrating..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6547863)

Chris L.

Operations

> "Super easy to set up, customer aquisition and follow up tool that includes billing and invoicing options make for a good all in one solution for a..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___7125891)

LH

Luke H.

Financial Advisor

> "It takes too many steps to create a basic automation."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6812085)

JD

Jeremy D.

Support Team Leader

> "I was able to create many automated email campaigns to send to prospects and clients without every worrying about it."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6697500)

GB

Gerencia B.

General Manager

> "The main reason why I can say that some follow-ups did not take place was due to inadequate alerts."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6775615)

HW

Heather W.

CEO

> "Being able to set up automations that not only help collect new leads for my business, but also help get those potential clients scheduled in my..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6152410)

SY

Salimata Y.

Officer,Financial Center Assistant Manager

> "Keap can get expensive, especially if you need the advanced features."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6831963)

RD

Ruel D.

Bookkeeper and Admin

> "Keap offers powerful automation tools that can streamline workflows, automate follow-ups, and enhance customer engagement."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6573720)

TW

Toshia W.

Owner

> "The learning curve is steep, which can be overwhelming at first, and I sometimes wish for more customization options. While the support team is..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6547863)

Chris L.

Operations

> "It's an all in one platform for customer aquisition and management that is easy to set up and simple to use."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___7125891)

GV

Gert V.

Board Member

> "The design is a bit outdated."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6834909)

VR

Verified Reviewer

FOunder

> "I really liked a lot of their features, including how easy it was to clean out my list, to send emails and to collect payments."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6576903)

VR

Verified Reviewer

Editorial Coordinator

> "We logged every sale into this database from even one-time customers, which added up over the years to a point where we were paying hundreds each..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4839759)

CB

Cynthia B.

Manager of Registration Services

> "I have learned to love it after the company is planning to move its CRM services to another product that’s significantly worse. But this gave me..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6854946)

LG

Louisa G.

Head of Marketing & Communication

> "We had spam catching issues, integrating forms into our wordpress website was a pain and required coding everytime we made a change, the workflows..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4512553)

KR

Karen R.

Owner

> "Their wordpress plugin used to work great, even though you could not modify the visual effect of the optin box without programming, at least it..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6329361)

JB

Jessica B.

Admin Asst

> "The reports and automations are terrible."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6698837)

JD

Jeremy D.

Support Team Leader

> "Keap is a great system with a lot of ability to individualize based on your needs!"

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6697500)

KR

Karen R.

Owner

> "We got better at turning things off, but then over time as they changed features our grandfathered in ways of doing things got messed up and no..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6329361)

RD

Ruel D.

Bookkeeper and Admin

> "After getting over the initial learning curve, I found it invaluable for managing customer relationships, automating marketing, and tracking leads."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6573720)

KR

Karen R.

Owner

> "final straw was when I showed I had over 100K people visit the form yet none completed the name / email simple form..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6329361)

GD

Gabriel D.

B to B Strategy Consulting

> "new leads which will make your business grow with this software. With Keap you can really grow your revenue and reach your targeted audience."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6142635)

Carlos Eduardo D.

Digital Marketing Specialist

> "Keap lacks flexibility in the appointment feature, the way it is set up for availability needs to be improved so that the customer can set it up..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4528044)

VR

Verified Reviewer

Marketing Director

> "Excellent search and automation options for the price."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6823136)

HT

Hilary T.

Marketing

> "Sales isn't impressed with it."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6644801)

Caroline B.

Bachelor in Supply Chain Management

> "It makes it easier for me to have a more fluid electronic commerce with new and old customers to continue providing good service."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6397012)

AV

Amanda V.

Administrator customer service tech support etc

> "Their order forms and internal web forms are beyond dated and the landing page builder they sourced out to another company is one of the worst..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6012548)

KK

Karyn K.

Owner

> "Keap has a multi-pronged approach to client management that makes tracking and maintaining client communication easy."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6536600)

TA

Todd A.

Owner

> "I've resorted to contacting my assigned representative, \[sensitive content hidden\], and his manager, \[sensitive content hidden\], but their..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6105798)

ES

Erik S.

CEO

> "The price comparison is a bit above average but for what you receive it is worthwhile."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6863973)

MA

MICHAEL A.

CLERICAL

> "I DID NOT LIKE THE PRICE OF THIS PRODUCT"

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6618190)

MS

Millicent S.

Procurement Officer

> "Customization gives this tool the capability to adapt and integrate with existing software."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6303272)

VR

Verified Reviewer

IT Consultant

> "The Legacy Email Templates deserve a little upgrade too, the interface looks very 2000s and often breaks the formatting if you don't know how to..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4912679)

Carlos Eduardo D.

Digital Marketing Specialist

> "It has allowed us to have a single source of leads worthy of giving any company competition, having all the notes in order, active follow-up,..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4528044)

DN

Debbie N.

Manager

> "The customer support is limited, and the response time can be slow.• Keap is more expensive than some of its competitors, so it may not be the most..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4546524)

Jared C.

Marketing Specialist

> "I can also create custom contact forms and add them to my website, which helps me capture leads and automatically organize them in a database."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4754609)

Mehran K.

CEO

> "Be prepared to spend hours with their support team and get to eventually no-where."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#GetApp___6294128)

DN

Debbie N.

Manager

> "marketing automation solution that helps small businesses grow.• Keap provides a variety of tools to manage contacts, automate tasks, and maximize..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4546524)

TA

Todd A.

Owner

> "Customer service is another major letdown."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6105798)

NM

Nikita M.

Group Head - Customer Success

> "The automation tool helps me to grow,Run and scale our business and also not forgetting the capabilities to create systems as an owner not leaving..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6015398)

ST

Serge T.

journalist

> "the software often presents malfunctions such as automatic shutdowns or interference latencies"

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4382181)

Hideki N.

Director Consulting Services

> "Its functions allow you to connect by mail with your customer database and maintain more direct contacts and thus establish or concreatr even more..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4800639)

NT

Natasha T.

Reviewer

> "At the point when you leave it inactive, as opposed to timing out smoothly, you lose any unsaved data."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4443508)

SF

Steve F.

Lead Software Engineer

> "In my organization, we have been using Keap as our main CRM for tracking our sales pipeline efficiently, but it has also been extremely useful for..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4977826)

Sarah H.

System Administrator

> "Keap is missing crucial functionality and customer support that are essential for any expanding firm."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4669194)

AM

Anil M.

Professional Consultant

> "Use templates to create professional looking emails and documents very quickly and easily."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6451669)

LW

Lloyd W.

Director of Operations

> "We have too many integrations and automations set up that it would just be too arduous to switch."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___5039897)

PS

Palla S.

SEO Consultant

> "Marketing and automation platform that provides a range of tools for email marketing, social media marketing, lead generation, and more."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4400149)

AD

Assimi D.

Marketing and communication director

> "Really amazing software but its lack of customization options can be a disadvantage for it"

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4567581)

AG

Aurora G.

Financial consulting

> "It also offers comprehensive features, such as lead capture, appointment scheduling, invoicing, and customer management."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4755575)

DN

Debbie N.

Manager

> "Keap is more expensive than some of its competitors, so it may not be the most cost-effective solution for small businesses.•"

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4546524)

ES

Erik S.

CEO

> "Overall the Keap software is one of the most advance systems compared to others on the market today."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6863973)

AV

Amanda V.

Administrator customer service tech support etc

> "They don't update very frequently and don't give features that their customers want. "

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6012548)

IF

Ilenia F.

Accounting Officer

> "Handling email marketing with Keap is easy and it comes with lots of customization features."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6273100)

TS

Tina S.

Author

> "Their dashboard sometimes fails to show how many sales they've made."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4379811)

GD

Gabriel D.

B to B Strategy Consulting

> "You can easily communicate with your audience through messages or email and watch the results roll in."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6142635)

SS

Sofia S.

Product Manager Marketing Moda

> "The one downside of Keap is that it can be a bit pricey for some businesses."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4684383)

KR

Karen R.

Owner

> "When we first were looking for a system 14 years ago, the were the best, less expensive than Sales Force and were really geared for online sales..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6329361)

Sarah H.

System Administrator

> "The interfaces for their template makers were equally unattractive."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4669194)

AM

Anil M.

Professional Consultant

> "Keep helps us to catch problems early and fix them early with Keap."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6451669)

PK

Pankaj K.

Devloper

> "if we will not pay good then reach to the customer will be less ."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4623992)

VR

Verified Reviewer

Intern Engineer

> "The platform also integrates with a range of other software tools, including Zapier and QuickBooks, to help businesses streamline their workflows."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4622781)

VR

Verified Reviewer

Managing Director

> "Had an interaction with support and sales, they refunded me for unused time because I had a bad experience."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4639810)

Ashlee B.

Senior Customer Support Manager

> "It really made tracking each individual clients' progress easier and much more straightforward."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6307331)

DN

Debbie N.

Manager

> "The user interface can be confusing and difficult to navigate for new users.•"

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4546524)

DN

Debbie N.

Manager

> "Benefits of Using Keap:Keap is a comprehensive CRM platform that helps businesses streamline their operations and maximize their sales."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4546524)

BB

Bernard B.

Company Director

> "The learning curve can be steep, particularly for small business owners who are not tech-savvy."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4594668)

Ashlee B.

Senior Customer Support Manager

> "I was able to effortlessly monitor each client from start to finish."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6307331)

VR

Verified Reviewer

Intern Engineer

> "Keap can be challenging to learn, particularly if you're new to CRM or marketing automation."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4622781)

BR

Bryan R.

Marketing Director

> "Has a lot of extra functions, making it more than just a simple email platform"

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6497354)

Almodyr B.

Data Analyst

> "Its lack of customizability."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4616575)

KR

Karen R.

Owner

> "Their wordpress plugin used to work great, even though you could not modify the visual effect of the optin box without programming, at least it..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6329361)

TW

Toshia W.

Owner

> "I sometimes wish for more customization options in reporting, and the mobile app doesn’t have all the desktop features, which can be frustrating..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6547863)

MS

Millicent S.

Procurement Officer

> "Customization gives this tool the capability to adapt and integrate with existing software."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6303272)

TW

Toshia W.

Owner

> "The learning curve is steep, which can be overwhelming at first, and I sometimes wish for more customization options. While the support team is..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6547863)

IF

Ilenia F.

Accounting Officer

> "Handling email marketing with Keap is easy and it comes with lots of customization features."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6273100)

VR

Verified Reviewer

IT Consultant

> "The Legacy Email Templates deserve a little upgrade too, the interface looks very 2000s and often breaks the formatting if you don't know how to..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4912679)

Koji N.

Project Manager

> "You can access these data without problems, and its interface is quite intuitive and secure."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___5086749)

AD

Assimi D.

Marketing and communication director

> "Really amazing software but its lack of customization options can be a disadvantage for it"

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4567581)

VR

Verified Reviewer

Intern Engineer

> "The platform also integrates with a range of other software tools, including Zapier and QuickBooks, to help businesses streamline their workflows."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4622781)

DN

Debbie N.

Manager

> "The user interface can be confusing and difficult to navigate for new users.•"

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4546524)

JB

John B.

Owner

> "For a decade I've used it and there's always been a way to do what I needed to (sometimes with integrations but it's big enough that most integrate..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___5024069)

Ely D.

Owner

> "It got really frustrating, and I just couldn't take it anymore."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___5068596)

VR

Verified Reviewer

Senior Digital Marketing Associate

> "A lot of integrations makes Keap a valuable product to use."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___3237127)

VR

Verified Reviewer

CEO

> "I just found it a bit more tricky than other solutions I've used."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___2810875)

AD

Assimi D.

Marketing and communication director

> "Keap has a user-friendly interface and an intuitive platform."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4567581)

Mehran K.

CEO

> "Be prepared to spend hours with their support team and get to eventually no-where."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#GetApp___6294128)

[View Reviews](https://www.capterra.com/p/76390/Infusionsoft/reviews/)

## User interface

4.51 (6,262)

[Keap](https://www.capterra.com/p/76390/Infusionsoft/)

4.11 (1,299)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

Activity Tracking

120

Important

HubSpot Marketing Hub

28/50

-   A/B Testing
-   Activity Dashboard
-   Activity Tracking
-   Adaptive Learning
-   AI Copilot
-   API
-   Automated Alerts and Tasks
-   Automated Email Responses
-   Automated Scheduling
-   Autonomous Task Execution
-   Basic Reporting
-   Behavior Analytics
-   Breadth of Partner Applications
-   Budgeting
-   Building and Personalizing Emails
-   Calendaring
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Campaign Scheduling
-   Campaign Segmentation
-   Content Management
-   Conversion Rate Optimization
-   Conversion Tracking
-   CRM
-   Cross-system Integration
-   Customer Journey Mapping
-   Customizable Branding
-   Customizable CTAs
-   Customizable Forms
-   Customizable Templates
-   Customization
-   Data Import/Export
-   Data Import & Export Tools
-   Data Quality Management
-   Decision Making
-   Drag & Drop
-   Drip Campaigns
-   Dynamic Content
-   Email Marketing
-   Email Templates
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   Event / Webinar Marketing
-   Generative AI
-   Internationalization
-   Landing Pages/Web Forms
-   Lead Capture
-   Lead Generation

[See all features](https://www.capterra.com/p/171840/HubSpot-Marketing/#features)

Keap

Top features

32/50

-   A/B Testing
-   Activity Dashboard
-   Activity Tracking
-   Adaptive Learning
-   AI Copilot
-   API
-   Automated Alerts and Tasks
-   Automated Email Responses
-   Automated Scheduling
-   Autonomous Task Execution
-   Basic Reporting
-   Behavior Analytics
-   Breadth of Partner Applications
-   Budgeting
-   Building and Personalizing Emails
-   Calendaring
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Campaign Scheduling
-   Campaign Segmentation
-   Content Management
-   Conversion Rate Optimization
-   Conversion Tracking
-   CRM
-   Cross-system Integration
-   Customer Journey Mapping
-   Customizable Branding
-   Customizable CTAs
-   Customizable Forms
-   Customizable Templates
-   Customization
-   Data Import/Export
-   Data Import & Export Tools
-   Data Quality Management
-   Decision Making
-   Drag & Drop
-   Drip Campaigns
-   Dynamic Content
-   Email Marketing
-   Email Templates
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   Event / Webinar Marketing
-   Generative AI
-   Internationalization
-   Landing Pages/Web Forms
-   Lead Capture
-   Lead Generation

[See all features](https://www.capterra.com/p/76390/Infusionsoft/#features)

### Recognition

No recognitions have been awarded to HubSpot Marketing Hub

Keap is recognized as a top-rated tool in 5 Capterra Shortlist reports

### Deployment & support

HubSpot Marketing Hub

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Keap

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

HubSpot Marketing Hub

-   By HubSpot
-   Located in United States
-   Founded in 2012

Keap

-   By Thryv
-   Located in United States
-   Founded in 2011

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