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Keap vs Verse.ai: Which is a better fit?

Updated on January 22nd, 2025
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Summary
Features in Lead Nurturing
50
Best performer
50
  • A/B Testing
  • Activity Tracking
  • API
21
50
User satisfaction
4.1
User reviews1,292
Ease of use
3.5
Functionality
4.1
Value for money
3.8
Customer support
4.0
4.8
User reviews48
Ease of use
4.8
Functionality
4.8
Value for money
4.5
Customer support
4.8
Price starts from
Monthly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

Designed for freelancers, self-employed, micro-enterprise, small businesses, and medium-sized companies.

Designed for marketing and sales teams that require personal interaction with leads to facilitate sales for solar installations, home repairs, real estate, mortgages, and more.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
Eli B
CEO
5.0

Eli B.: Hey. I'm Eli. I'm a CEO of an SMMA, and we have less than 10 employees. And I give Keap a five out of five. So I was using HubSpot originally, and I use Keap for a lot of my other clients as well. I like Keap because the lead nurturing capabilities and automation are superior to HubSpot for a couple different reasons, one of which includes the Zapier integration. It's a lot more intuitive and easy to set up on Keap's side than it is in HubSpot, and the pricing definitely plays a role. So we chose Keap, and we implement Keap for a lot of our new clients and existing clients who already use it. We like to use Keap to nurture our leads that come in, as well as prioritize them based on where they are in the sales pipeline. Getting started with Keap was extremely easy. It's just the click of a button. There's some integrations you need to do if you want to integrate it with WordPress, or other marketing software that you use. The good news is it does have a pretty easy to use Zapier integration if you're familiar with that platform. So you could connect it to virtually any other marketing app you use. If you are looking for a CRM for your business, or just a way to automate your marketing efforts, I definitely recommend Keap. Not only does it have the capabilities to do everything, if you aren't able to figure something out on your own, their support team is fantastic, and can pretty much walk you through any step of what you're trying to accomplish.

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Keap

Top Features
50/50
  • A/B Testing
  • Activity Dashboard
  • Activity Tracking
  • API
  • Autoresponders
  • Calendar Management
  • Campaign Management
  • Campaign Scheduling
  • Campaign Segmentation
  • Chat/Messaging
  • Click Tracking
  • Contact Database
  • Contact Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • CRM
  • Customer Segmentation
  • Customizable Fields
  • Customizable Templates
  • Customization
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Lead Capture
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Multi-Campaign
  • Multi-Channel Marketing
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Real-Time Notifications
  • Reporting & Statistics
  • Sales Reports
  • Social Media Integration
  • Template Management
  • Third-Party Integrations
  • Workflow Management
See All features
Hide Lead Nurturing Software Features -

Verse.ai

21/50
Show Lead Nurturing Software Features +
Keap
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Verse.ai
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Keap
  • By Keap
  • Located in United States
  • Founded in 2001
Verse.ai
  • By verse.ai
  • Located in United States
  • Founded in 2015
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