# Keap Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Keap Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more.

Source: https://www.capterra.com/compare/76390-218582/Infusionsoft-vs-V12Software

---

# 

 Keap Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

Independent research methodology

Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Keap

## What is Keap?

Grow your business with the all-in-one CRM, sales & marketing software for serious business owners. Our platform organizes your customer information and daily work in one place, freeing you up from repetitive tasks so you have more time to focus on growing your business.

## What is Keap used for?

[Email Marketing](https://www.capterra.com/email-marketing-software/)[CRM](https://www.capterra.com/customer-relationship-management-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)

Recognitions

Shortlist

Top alternative

Featured

Overall rating

Based on 1,298 user reviews

Reviews sentiment

Positive

79%

Neutral

11%

Negative

9%

Pros & cons

Comprehensive business process automation

Advanced email campaign builder

Frequent technical glitches and bugs

Limited and complex reporting tools

Starting price

$299

Usage Based, Per Month

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

-   CRM / 2026
-   Contact Management / 2025
-   eCommerce / 2025
-   Landing Page / 2025
-   Lead Capture / 2025
-   Lead Generation / 2025
-   Lead Management / 2025
-   Quoting / 2025
-   Sales Force Automation / 2025
-   Sales Tracking / 2025

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Keap?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://keap.com/&name=Keap)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Keap

4.1 (1,298)

VS.

[4.5 (6,230)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

Starting Price

$299

Usage Based, Per Month

Starting Price

$15

Per User, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

3.6 (1,254)

Ease Of Use

4.3 (6,111)

Value For Money

3.8 (1,017)

Value For Money

4.2 (5,072)

Customer Service

4.0 (1,122)

Customer Service

4.4 (5,238)

## Keap alternatives

[4.2 (991)](https://www.capterra.com/p/113540/Bitrix24/reviews/)

Starting price

$69.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

82%

of reviewers

rated it above 4 stars

Highest Rated

[4.6 (6,037)](https://www.capterra.com/p/147657/monday-com/reviews/)

Starting price

$9.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

94%

of reviewers

rated it above 4 stars

[4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

87%

of reviewers

rated it above 4 stars

[4.3 (167)](https://www.capterra.com/p/130199/LeadSquared/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

86%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/76390/Infusionsoft/alternatives/)

## FAQs about Keap

Overview

### What problems does Keap solve?

Keap solves scattered lead tracking, inconsistent follow-up, and time-consuming manual marketing by combining CRM, email campaigns, tagging, invoicing, and sales automation in one system. Small businesses, solo entrepreneurs, sales teams, and service-based companies use it to capture leads, nurture prospects, centralize client history, and keep pipelines moving without extra staff.

Answer based on 495 reviews

Overview

### Which roles and teams benefit most from Keap?

Keap is most used by small-business owners, founders, presidents, and CEOs who need one system to manage leads, automate follow-ups, and track customer relationships. Marketing teams use it to run campaigns and nurture prospects, while sales, operations, and office managers streamline pipelines, appointments, invoicing, and day-to-day client communication.

Answer based on 1180 reviews

Overview

### What company size and industries is Keap built for?

Keap is designed for freelancers, the self-employed, micro-enterprises, small businesses, and medium-sized companies, with 91% of reviewers coming from small businesses. It serves Marketing and Advertising most often at 13%, followed by Management Consulting at 9% and Real Estate at 8%, with more limited use in midsize and enterprise firms.

Answer based on 1298 reviews

Features and Usability

### What are the key features of Keap?

Keap includes core CRM and contact management, email marketing, and a drag-and-drop campaign builder for marketing automation. Differentiating features include tagging and segmentation, lead capture through forms and landing pages, sales pipeline management, and task reminders that support follow-up, texting, and ongoing client communication.

Answer based on 361 reviews

Pricing

### How much does it cost and what fees or limitations are included?

Keap starts at $299/month for 2 users and 1,500 contacts on the Basic plan, with pricing varying by requirements and a free trial available. Reviewers often call it expensive for small businesses, citing a steep learning curve, paid training or extra integrations in some cases, while others say automation can reduce labor and admin costs.

Answer based on 302 reviews

Integrations

### Which third-party tools and platforms does Keap integrate with?

Keap integrates with Zapier, Gmail, WordPress, Shopify, Google Calendar, Calendly, Stripe, and BigCommerce. Reviewers most often mention email, website, ecommerce, scheduling, and payment connections, while the catalog indicates more than 70 integrations overall, including Leadpages, Twilio, AppointmentCore, GoTo Webinar, and Dropbox Business.

Answer based on 150 reviews

Getting Started and Support

### How easy is it to onboard and train a team on Keap?

Keap offers in-person training, live online sessions, webinars, videos, and documentation, which helps teams get started. Nontechnical users and small teams often learn basic tasks fairly quickly, especially with tutorials and support. Admins handling campaigns, tagging, integrations, or migrations usually face a steeper ramp-up and need dedicated training time.

Answer based on 329 reviews

Getting Started and Support

### What customer support options does Keap offer, and how do users rate the experience?

Keap offers email/help desk, FAQ/forum, knowledge base, phone support, 24/7 live rep, and chat. Users often describe support as helpful, patient, and knowledgeable, with quick answers and strong onboarding help. However, some report inconsistent quality, slower follow-up on complex issues, confusing setup, and frustrating chat experiences.

Answer based on 104 reviews

## Who uses Keap?

Based on Capterra reviews from the past 3 years

Talk to a software expert

to get a free software list  
tailored to your business needs

Company size

Based on 118 reviews

100%

75%

50%

25%

Smallbusiness

Midsizebusinesses

Enterprise

Top job functions

Based on 118 reviews

Administrative

21%

Administrative

21%

Customer Services & Support

18%

Consulting

16%

Marketing

10%

Others

34%

Top industries

Based on 118 reviews

Information Technology and Services

29%

Retail

20%

Marketing and Advertising

20%

Health, Wellness and Fitness

20%

Other

11%

## Pros and Cons

Comprehensive business process automation

94% positive reviews out of 106

Most users report marketing automation streamlines sales, customer management, and repetitive tasks, saving significant time.

Steve F

Lead Software Engineer, 51 - 200 employees.

"The marketing automation it provides has been one of the strongest points of this tool."

Frequent technical glitches and bugs

78% negative reviews out of 143

Most users indicate bugs and issues disrupt workflows, cause slowdowns, and require time-consuming troubleshooting and support escalation.

Advanced email campaign builder

94% positive reviews out of 87

Most reviewers describe campaign email tools as robust, customizable, and effective for automating targeted communications and follow-ups.

Jeremy D

Support Team Leader, 2 - 10 employees.

"Everything from prospect information capturing to automated email campaigns to saving information about forms and payments makes it simple to locate what I need and keep it organized."

Limited and complex reporting tools

59% negative reviews out of 51

Most reviewers find reporting lacks customization, is difficult to use, and fails to meet diverse business needs.

Centralized client relationship management

91% positive reviews out of 69

Most users comment client management features help organize contacts, automate follow-ups, and maintain consistent communication.

Karyn K

Owner, 2 - 10 employees.

"Keap has a multi-pronged approach to client management that makes tracking and maintaining client communication easy."

Difficult subscription cancellation process

100% negative reviews out of 34

Most users report cancellation involves confusing policies, persistent billing, and unresponsive support, causing frustration and financial loss.

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Contact Management

4.2 (97)

56.70% of 97 reviewers that rated this feature as important or highly important

Manage, organize, and store contact information

Contact Database

4.3 (69)

47.83% of 69 reviewers that rated this feature as important or highly important

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Lead Management

4.0 (66)

53.03% of 66 reviewers that rated this feature as important or highly important

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Lead Capture

4.3 (61)

54.10% of 61 reviewers that rated this feature as important or highly important

Automatically identify and save contact information of potential customers

Email Campaign Management

4.2 (47)

59.57% of 47 reviewers that rated this feature as important or highly important

Plan, execute, and analyze email marketing campaigns

Sales Pipeline Management

3.9 (46)

50.00% of 46 reviewers that rated this feature as important or highly important

Pipeline view and tracking lead status

Keap 181 features

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Define levels of authorization for access to specific files or systems

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Track and document all activities across devices, networks, and other systems

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Application programming interface that allows for integration with other systems/databases

Manage various aspects of appointments including booking, rescheduling, canceling

Schedule appointments via a calendar

Create and automatically send premade copy in response to customer messages

Monitor and analyze the availability of resources to help plan and streamline the service delivery to clients

Software's ability to perform similar action on multiple similar files simultaneously

Track and analyze user behavior within a system or network

Create, manage, and send invoices or bills to customers

Helps automate and manage information, tasks, and procedures by establishing routines and patterns associated with processes

Track and manage schedules and meetings via an integrated calendar

Synchronize with other calendars to view mutual availability and schedules

Notifications/alerts for upcoming events or tasks

Track and interpret campaign performance metrics

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Plan and strategize marketing campaigns

Set campaign schedules by selecting start, pause, and end dates

Group campaigns by project, client, or campaign for better management.

Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act

Create and manage digital catalog of products/services with their details, specifications, and price

Manage various distribution channels, build relations with channel partners, and track their performance

Communicate using direct chat or messages within the system

Track the amount of clicks on individual products to measure campaign results

Electronic storage of stakeholder contact information

Manage contact details and communication with clients

Provides a channel for team members to share media files, communicate, and work together

Leave comments and notes on documents for others to view

Manage and track all internal and external communication conducted via calls, email, text, or chat

Automated reminders and confirmations for booked appointments and events via text or email

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Manage, organize, and store contact information

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Record customer information, purchase history, and other notes

A collection of customer information such as contact details, demographics, previous interactions, etc.

Access previous interactions or concerns to maintain customer relationships

Visualize and analyze customer experience across all touchpoints and channels

Process of dividing customers into groups based on common characteristics

Tool to send questionnaires to customers to gauge feedback

Add customized logos and colors to align with company branding

Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.)

Customize data fields to support various needs and use cases

Customize contracts and forms to collect specific information

Alter the layout and content of reports

Pre-designed layouts that can be customized to match preferences and requirements

Create labels for products that contain required information such as colors, sizes, dates, etc.

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Import and export data to and from software applications

Protect sensitive data for digital privacy

Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency

Graphical representation of data

Collaborate on creating a product by sharing and adjusting designs through a shared portal

Track products that are for sale at a reduced price or part of coupon promotions

Assemble applications and processes by dragging over and arranging pre-built components

Send automated marketing emails based on user actions over a predetermined period

Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience

Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products

Electronically collect payments for goods or services

Plan, execute, and analyze email marketing campaigns

Manage, store and organize emails within the system or via third-party apps

Create and send email blasts/campaigns

Pre-made examples and templates for emails

Track delivered, received, and opened emails

Tracks metrics that provide insight into how a user interacts with any interface or product

Predefined actions automatically performed on the occurance of specific events

Create, save, and store files

Financial services institutions such as traditional banks, hedge funds, investment banks, and insurance agencies.

Intended to be used by insurers

Operate/access software on iPad Devices

For businesses/agents that manage selling, renting, or management of homes, land, and buildings for the owners.

Caters to sales teams

Designed for small businesses

Primarily serving startup companies

Form predictions based on past and present data/trends

Adds a customizable form to the landing page, usually for the purposes of lead generation

Store, manage and track all forms in a centralized location

Store and manage images

Organize, prioritize, and manage incoming communications

Track interaction history by documenting conversations for contacts

Allow the audience to interact or engage with the content

Track and manage inventory levels to maintain proper supply

Captures invoice data and maintains comprehensive records for auditing and reporting purposes

Create landing pages or online forms designed to capture new leads and prospects

Automatically identify and save contact information of potential customers

Route and distribute your leads to third party buyers

Communicate with potential customers by distributing promotional/informational materials via social media, email or other channels

Manage the process of attracting and converting business prospects into leads

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Real-time alerts or notifications that inform teams about new leads or prospects

Engage with a lead throughout the sales process by actively providing information

Score a lead on their quality or likelihood to buy based on certain behaviors

Score a lead based on quality or likelihood to buy/convert based on predetermined criteria

Divide leads into buckets based on predefined criteria and routing rules

Manage contacts across multiple mailing lists

Ability to chat online in real time

Automate workflows and trigger campaigns based on customer actions

Send messages to multiple subscribers at the same time

Collection of images, videos and other digital content that can be used

Access software remotely via mobile devices

Access the system via a mobile application

Optimize content to ensure it is easily accessible for mobile users

Observe and track the demand, usage, progress or quality of a system, product, or user

Manage multiple campaigns in one system

Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.

Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Manage and support multiple locations

Manage multiple teams and operations from a central location

Create and update newsletter content to increase engagement

Book meetings and appointments through a website or digital platform

Create new forms and/or use ready-made online form templates

Accept and process online payment transactions

Manage and track customer orders for goods, investments, or any other purchases

Track orders throughout the fulfillment process

Organize and manage the accomplishments and development of employees or performance of applications or systems

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Adjust communications based on previous interactions or personal preferences

Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc.

Visual representation of sales prospects & how many deals are in your sales funnel, the stage each deal is in, and the value of deals.

Predict future data based on historical data sets

Calculate rule-based prices for a product/service

Arrange tasks based on the level of priority or urgency

Streamlining repetitive tasks and activities through automated and predefined workflows

Design, communicate, and distribute incentives to perform a specific action

Tools designed to streamline the process of lead generation and management for sales teams

Generate quotes or estimates for customers

Preview and make real-time changes in the web content

Analyze and gain insights into data in real-time

Receive data and information in real time

Notifications that are delivered to users as soon as an event occurs

Active reporting of data and metrics

Schedule repeating appointments based on a duration of time

Log and store the source of contacts/leads

Timed notification for any upcoming task, deadline, appointment, or activity

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Web design that automatically adjusts to look good on different screen sizes

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Set & manage permission levels based on user roles and restrict access to only authorized individuals

Define, track, and/or automate sales activities and sales processes

Estimate of expected sales revenue within a specific time frame, such as quarterly, monthly or yearly based on past trends and reports.

An order generated by a seller to a customer, containing details about products or services

Pipeline view and tracking lead status

Reports specific to sales analysis for trends and strategies

Analyze the current state of sales data to accurately understand trends and forecast future sales numbers.

Track visibility and traffic from search engines

Search and filter data across systems to locate required information by entering keywords or certain criteria

Group leads or contacts based on their specific characteristics

Optimize and manage the search engine optimization efforts for a website or digital content

Share contacts with other applications like Gmail and CRM

Checkout of online store

Send messages via SMS

Manage campaigns and track engagement for marketing efforts across social media channels

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Market event via social media tools

Add or remove subscribers from mailing lists

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Create, manage and track all task activities and progression

Track and manage the scheduling of tasks

Create, save, and re-purpose templates for emails, forms, etc.

Sample files or documents that could be customized as needed or used as is

Organize customer data and accounts by user or geography

Addition of necessary external data, applications, tools, or features

Set up connections to third-party platforms to improve business processes

Track visitors and purpose of visits

Interact with data visualization elements, such as charts and graphs, to drill down into data

Web form that allows users to enter data that is sent and processed for different reasons

SaaS, web-based, online deployment

Seamlessly integrates with 3rd party websites

Built-in website builder or integration with third-party site

Options for publishing a website/landing page online, whether through a publishing site plugin, the user's site, or a subdomain

Monitor activity of individuals who visit your website using cookies

An extended application or connector that enables users to perform additional services with their current set of tools

Create, design and manage workflows for repetitive tasks

What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface

Get Advice

We can help you find the software with the features you need.

Features

4.1 (1,223)

4.1

Based on 1,223 reviews

## Pricing

Value for money

3.8 (1017)

Free Trial

[View pricing plan details](https://www.capterra.com/p/76390/Infusionsoft/pricing/)

Basic

$299.00

Usage Based,Per Month

It includes:

-   CRM
-   Automation
-   Email & Text
-   Pipeline
-   Landing Pages
-   Payments
-   Appointments
-   Reporting

Value for money

3.8 (1,017)

3.8

Based on 1,017 reviews

## Integrations

[

Google Drive](https://www.capterra.com/p/161425/Drive/)[

Slack](https://www.capterra.com/p/135003/Slack/)[

Trello](https://www.capterra.com/p/211559/Trello/)[

Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/)[

Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[

Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[

WordPress](https://www.capterra.com/p/131687/WordPress/)[

Zoom Workplace](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.0 (1122)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.0 (1,122)

4.0

Based on 1,122 reviews

## User reviews

Overall rating

4.1

Based on 1,298 reviews

Filter by rating

5(583)

4(430)

3(164)

2(54)

1(67)

Mentioned topic

Sorted by most recent

Chris L.

Operations

Publishing

### "An all in one platform for customer management."

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

7/10

April 6, 2026

Super easy to set up, customer aquisition and follow up tool that includes billing and invoicing options make for a good all in one solution for a growing business.

Pros

We're looking for an all in one customer relationship hub, and Keap popped up on our radar. It's an all in one platform for customer aquisition and management that is easy to set up and simple to use.

Cons

The price. AI is making these multi-platform solutions cheaper, which is good for optimization, but this particular platform is on the higher end of price for what you get.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

David V.

Lead Developer

Information Technology and Services

### "Powerful Tool That Can be Overly Complex"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

6/10

January 12, 2026

I found it to be a powerful email marketing and outreach tool, but a little overly complicated for my use case at the time.

Pros

Keap is great for providing an all encompassing solution for customer outreach and management as well as email service for small and medium sized businesses.

Cons

The level of complexity that you can quickly get to with this software makes it easy to get in over your head and become frustrated with the processes they have available.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

MA

MICHAEL A.

CLERICAL

Warehousing

### "PRICE KEEPS GOING UPPPP"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

3.0

3.0

Likelihood to Recommend

8/10

December 26, 2025

Pros

I like the new custom tags. I also like the workflow enhancements through the campaign builder feature.

Cons

Upping the price on an already expensive product is not very attractive. And the learning curve is still a problem.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

RL

Ruth L.

Digital Marketing and Growth Strategist

Information Technology and Services

### "My Review Keap"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

December 25, 2025

Pros

Keap is where I get the most value when managing leads and keeping follow-ups consistent. The automation flows save me from missing important touchpoints, and having CRM + email in one place keeps our marketing and sales aligned. When everything is set up properly, it feels like the tool works for you.

Cons

However, onboarding isn’t instant—you need time to arrange pipelines and tags so they match your workflow. Once past that step, it becomes much easier to maintain.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

FG

Fabrizio G.

Design Lead

Architecture & Planning

### "Keap is the Great Marting Campaign Management Tool."

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

October 30, 2025

The best marketing reporting tool and the ability to manage contacts and marketing campaign monitoring thectool is excellent.

Pros

The marketing capability and easy Email marketing and lead generation to campaign easy management this system is effective and the insights collection across several websites this toolbis amazing.

Cons

Nothing for me to dislike now about the platform and its easy features and the implementation is easy.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Jackie S.

Self employed

Retail

### "Software that works"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

September 28, 2025

Pros

It assists me in automating numerous follow-up activities, email marketing initiatives, and general coordination. The system's automated and entirely customizable method for capturing leads from the website, responding automatically and keeping communication ongoing with potential customers is what I appreciate about it.

Cons

As of right now I don’t have anything to input, so far it has been great with no problems whatsoever

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

September 29, 2025

Thank you for taking the time to leave a review! We're happy to hear that things have been going well!

AU

Anonymous User

CEO

Marketing and Advertising

### "Keap? Not worth keeping anymore !!!"

2.0

Overall Rating

2.0

2.0

Ease of Use

2.0

2.0

Features

1.0

1.0

Customer Service

2.0

2.0

Likelihood to Recommend

1/10

August 21, 2025

Way too much time on the support line for hit or miss solutions, and the ever increasing price for a product that is not keeping up feature wise for the price they are asking.

Pros

It has a nice looking interface, if that is a pro at this point, as there are way too many cons to be able to consider the UI/UX appearance as an advantage here.

Cons

Limited customization, and unreliable, the software is clearly very old hobbled together code that is not really able to keep up with its competitors

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

August 29, 2025

Thank you for taking the time to share your honest feedback. We’re truly sorry to hear about your experience and the frustrations you’ve encountered. While we’re glad you found the interface appealing, we understand that the challenges you mentioned outweigh that benefit, and that’s not the experience we want for our customers. Even if we weren’t the right fit for you, we sincerely wish you the best moving forward and continued success with your business.

ES

Erik S.

CEO

Logistics and Supply Chain

### "Keap Review"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

July 27, 2025

Overall the Keap software is one of the most advance systems compared to others on the market today. The price comparison is a bit above average but for what you receive it is worthwhile.

Pros

I love the dedicated numbers to your team were they are able to receive and send calls and text and tracks in the keap system.

Cons

They have thousands of integrations but not of all the integrations into keap work. This is something that needs to be addressed before informing that you have a integration with that program and ensure it works well before announcing it.

Switched from

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)

Needed a more advance system then what we were currently using with Zoho CRM.

Alternatives considered

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)

[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

Reasons for choosing Keap

They were not the cheapest but they had the most advanced features, there customer service was the best and the sales team was very helpful.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

August 29, 2025

Thank you so much for sharing your experience and for highlighting what you love about Keap, especially the dedicated numbers and communication tracking. We’re thrilled to hear that our advanced features, customer service, and sales team stood out and made a positive difference for you. We also truly appreciate your feedback about integrations. It means a lot that you chose Keap even with other options on the table, and we’re grateful to have you in the community. Wishing you continued success as you grow your business with Keap!

SF

Sarah F.

Community Manager

Hospitality

### "Easy Access"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

7/10

July 21, 2025

Great! I found Keap super handy for handle clients relations and marketing automations, which makes it a solid tool for businesses that want to keep all their client talks in one single place.

Pros

The automation tools are pretty good, it keeps the workflow smooth. It gives loads of customisation data and i feel like it packs a bunch of areas a company might need help with right inside one app.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

July 24, 2025

Hello Sarah, We're happy to hear that you've found Keap to be handy and that it's keeping your workflows smooth. Thank you for taking the time to leave a review.

CB

Cynthia B.

Manager of Registration Services

Professional Training & Coaching

### "Personal warhorse for ME"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

2.0

2.0

Likelihood to Recommend

7/10

July 13, 2025

Credit where credit is due. Even with its flaws, it does the full CRM job and in our personal case goes above and beyond. I can stand some challenges in the process.

Pros

I have learned to love it after the company is planning to move its CRM services to another product that’s significantly worse. But this gave me the scope to appreciate it. Integration wise, this thing is excellent. My company particularly broke it at some point (and the Keap team has been graceful enough to modify core functionalities for the sake of the purpose we need it for) and it still delivers.

Cons

It suffers from the very well known across CRM products of sloth syndrome. To be completely fair, again, my company broke this thing to mould it to our needs so this is not really a con but the expected outcome. Customer support chat lacks a lot of knowledge. 7/10 times when we need troubleshooting the agent on duty doesn’t know how to properly support and ends up escalating.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

July 24, 2025

Thank you for taking the time to share your experience. We’re glad to hear that Keap has continued to deliver for your team, especially after the comparison to other solutions. It’s great to know the platform’s flexibility and integrations have supported your setup, even when pushed to the limits. We also appreciate your honest feedback on performance and support. We understand how important it is to get fast, knowledgeable help, and we continuously coach our reps to improve further. Thanks again for your thoughtful insights and for continuing to work with us. If there’s ever anything we can do to support you further, we’re here to help.

[View all Reviews](https://www.capterra.com/p/76390/Infusionsoft/reviews/)

## Top-rated software of 2026

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

Popular comparisons

[Brevo vs Keap](https://www.capterra.com/compare/76390-132996/Infusionsoft-vs-brevo)[Mailchimp vs Keap](https://www.capterra.com/compare/76390-110228/Infusionsoft-vs-MailChimp)[ActiveCampaign vs Keap](https://www.capterra.com/compare/76390-79367/Infusionsoft-vs-ActiveCampaign)[MailerLite vs Keap](https://www.capterra.com/compare/76390-136603/Infusionsoft-vs-MailerLite)[Constant Contact vs Keap](https://www.capterra.com/compare/31898-76390/Constant-Contact-vs-Infusionsoft)[Systeme.io vs Keap](https://www.capterra.com/compare/76390-198994/Infusionsoft-vs-Systeme)[EngageBay CRM vs Keap](https://www.capterra.com/compare/76390-178819/Infusionsoft-vs-EngageBay-Marketing)

[HubSpot Marketing Hub vs Keap](https://www.capterra.com/compare/76390-171840/Infusionsoft-vs-HubSpot-Marketing)[Pipedrive vs Keap](https://www.capterra.com/compare/76390-132666/Infusionsoft-vs-Pipedrive)[Bitrix24 vs Keap](https://www.capterra.com/compare/76390-113540/Infusionsoft-vs-Bitrix24)[Omnisend vs Keap](https://www.capterra.com/compare/76390-153508/Infusionsoft-vs-Omnisend)[Marketing 360 vs Keap](https://www.capterra.com/compare/76390-148516/Infusionsoft-vs-Marketing-360)[Nimble vs Keap](https://www.capterra.com/compare/76390-123032/Infusionsoft-vs-Nimble)[Marketo Engage vs Keap](https://www.capterra.com/compare/75130-76390/Marketo-Lead-Management-vs-Infusionsoft) 

Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

[Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website.

[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)