Keap vs Drift: Which is a better fit?

Eli B.: Hey. I'm Eli. I'm a CEO of an SMMA, and we have less than 10 employees. And I give Keap a five out of five. So I was using HubSpot originally, and I use Keap for a lot of my other clients as well. I like Keap because the lead nurturing capabilities and automation are superior to HubSpot for a couple different reasons, one of which includes the Zapier integration. It's a lot more intuitive and easy to set up on Keap's side than it is in HubSpot, and the pricing definitely plays a role. So we chose Keap, and we implement Keap for a lot of our new clients and existing clients who already use it. We like to use Keap to nurture our leads that come in, as well as prioritize them based on where they are in the sales pipeline. Getting started with Keap was extremely easy. It's just the click of a button. There's some integrations you need to do if you want to integrate it with WordPress, or other marketing software that you use. The good news is it does have a pretty easy to use Zapier integration if you're familiar with that platform. So you could connect it to virtually any other marketing app you use. If you are looking for a CRM for your business, or just a way to automate your marketing efforts, I definitely recommend Keap. Not only does it have the capabilities to do everything, if you aren't able to figure something out on your own, their support team is fantastic, and can pretty much walk you through any step of what you're trying to accomplish.

Jessica: I'm Jessica, I'm an IT specialist at BuildZoom. Our company has about 100 employees, and I would give Drift a four out of five. Previous to Drift, we didn't have a chat tool for our customers. The reason that we went and looked for a chat tool is because we needed to communicate with them on our website, so it filled the communication gap between us and our customers. We chose Drift because of the quality of the product and the features that it offered. Also, the price, we felt like we got the best price to feature ratio compared to some of the competitors out there. Getting started with Drift was very easy. We felt that the integration with our website was pretty seamless. It was really easy to also set up the workflows, so the communication flow with the customer, and also integrate the chatbot solution. What I would tell people looking to use Drift is to really understand what type of features and questions you want to be able to get from your customer. And during the chat flow, there's only a certain amount of options you have at each node when you're talking to a customer. So you just really need to understand what kind of information you're trying to collect, and if that's a feature that's available on Drift.