Keap vs Zoho Campaigns: Which is a better fit?

Eli B.: Hey. I'm Eli. I'm a CEO of an SMMA, and we have less than 10 employees. And I give Keap a five out of five. So I was using HubSpot originally, and I use Keap for a lot of my other clients as well. I like Keap because the lead nurturing capabilities and automation are superior to HubSpot for a couple different reasons, one of which includes the Zapier integration. It's a lot more intuitive and easy to set up on Keap's side than it is in HubSpot, and the pricing definitely plays a role. So we chose Keap, and we implement Keap for a lot of our new clients and existing clients who already use it. We like to use Keap to nurture our leads that come in, as well as prioritize them based on where they are in the sales pipeline. Getting started with Keap was extremely easy. It's just the click of a button. There's some integrations you need to do if you want to integrate it with WordPress, or other marketing software that you use. The good news is it does have a pretty easy to use Zapier integration if you're familiar with that platform. So you could connect it to virtually any other marketing app you use. If you are looking for a CRM for your business, or just a way to automate your marketing efforts, I definitely recommend Keap. Not only does it have the capabilities to do everything, if you aren't able to figure something out on your own, their support team is fantastic, and can pretty much walk you through any step of what you're trying to accomplish.

Art: Hi, my name's Art. I'm COO of a small marketing company in Maryland, working with not-for-profit organizations since 1997. This is a review of Zoho Campaigns, which we're using for a email marketing campaign, and we give it a five star rating. We've been using a variety of tools over the years. We have some homegrown email marketing tools. We've also used Constant Contact, MailChimp, a few of the other big name delivery systems, but we were looking for something a little more cost effective for the client that we're currently working with. We chose Zoho because of its price and the features available for the price. The campaign reach in this case was about 5,000 out of a 65,000 member organization, and it was the sweet spot in the cost per month and cost per contact that we could use. Onboarding and integrating was a pretty smooth process. The documentation is outstanding. The ability to get online help while we were setting up and answer some questions, because every email provider has a little different flavor of how they do their development. It was just a really simple process and they were very helpful in doing so. Don't let the fact that Zoho is a relatively new player in the email and SMS marketing scare you. They are an excellent tool. They have a full suite of products, help desk and other things that are not really necessary for our current client, but we are exploring for future use. They are very friendly, they're quick to respond to questions and offer some really great advice.