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mParticle Analytics vs Lucky Orange: Which is a better fit?

Updated on December 11th, 2024
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Summary
Key features rated by users
Features selected based on 2,637 reviews from Business Intelligence users.
% Fit
Missing features
Not enough reviews
Feature ratings
Reporting/Analytics
NA
Multiple Data Sources
NA
Dashboard Creation
--
Data Visualization
NA
Data Connectors
--
% Fit
Missing features
Not enough reviews
Feature ratings
Reporting/Analytics
4.6
Multiple Data Sources
NA
Dashboard Creation
4.2
Data Visualization
4.5
Data Connectors
NA
User satisfaction
4.5
User reviews32
Ease of use
4.0
Functionality
4.3
Value for money
4.4
Customer support
4.6
4.7
User reviews233
Ease of use
4.7
Functionality
4.6
Value for money
4.6
Customer support
4.7
Price starts from
Monthly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

Businesses with a high level of event data requiring a deeper analysis of their customer's behavior, including both B2B and B2C customers.

Marketers, UX professionals and business owners at eCommerce and B2B companies and digital agencies rely on Lucky Orange to help find new ways to improve their website conversion rates.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
No video reviews yet
eric r
EVP Operations and Revenue
3.0

Eric: Hello, my name is Eric. I'm the VP of Revenue and Operations at Luxy Ride. Luxy Ride is a technology platform designed for organizations and individual travelers who are looking to get a professional vehicle to pick them up anywhere across the nation. Our main focus is individual consumers as well as corporations. My ratings for Lucky Orange were three out of five. Before using Lucky Orange, we weren't using any platforms specifically. We did do a lot of different unique things that were available through WordPress and some of our websites, but we came across Lucky Orange over a year ago when looking at different resources to be able to track website traffic and also more specifically look at rage clicks on where we were losing traffic. The main reason we ultimately chose to go with Lucky Orange was first its ability to be set up relatively quickly. The second thing was the initial price point was very attractive for a startup. Organizations are always conscious of what their spend is, even if it's just a small monthly fee without any contract, we're still conscious of our budgets and initially Lucky Orange was fit right in place for being able to be turned off when we were done using it, and also the cost point was very attractive to us from an initial offer. The onboarding and integration process for Lucky Orange was really easy. It was just a couple lines of code that we were able to add onto the back end of our website to be able to track some things. We did have some technical challenges on our end, not attributed to Lucky Orange, that we had to navigate through, just from a technical standpoint, from our platform. But the Lucky Orange platform was very easy to use. The content available online to help us walk through that process was seamless, and ultimately it was an easy setup process. If anybody was looking at a product like Lucky Orange I would make sure you understand what your main reasons are to utilize it. Being that it's not a contract driven platform where you have to sign up for 12 months, you can do it month by month, trying to figure out what you're trying to understand, so that way every month you can continue to justify that cost. And then the second thing was just to make sure you understand all of the features and functionalities within Lucky Orange. At our organization, we didn't have the bandwidth or the time to continue to dive into the product itself and not having a dedicated account manager that was willing to train us or able to train us we felt like we didn't get our full value as the price went up for the platform.

How Capterra sources reviews
View all video reviews
User interface
76555 video thumbnail}
1 Video
150695 video thumbnail}
1 Video
76555
5 screenshots
150695
5 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
Access Controls/Permissions
207
Important
Ad hoc Query
388
Important

mParticle Analytics

20/50
  • Access Controls/Permissions
  • Ad hoc Query
  • Alerts/Notifications
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Data Blending
  • Data Extraction
  • Data Mapping
  • Data Mining
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Forecasting
  • Interactive Reports
  • Metadata Management
  • Mobile Access
  • Multiple Data Sources
  • Natural Language Processing
  • OLAP
  • Predictive Analytics
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Reporting
  • Reporting/Analytics
  • Search/Filter
  • Text Analysis
  • Trend Analysis
  • Widgets
  • Ad hoc Reporting
  • API
  • Benchmarking
  • Collaboration Tools
  • Dashboard
  • Dashboard Creation
  • Data Connectors
  • Data Import/Export
  • Drag & Drop
  • Key Performance Indicators
  • Performance Metrics
  • Profitability Analysis
  • Publishing/Sharing
  • Role-Based Permissions
  • Scorecards
  • Self Service Data Preparation
  • Strategic Planning
  • Third-Party Integrations
  • Trend/Problem Indicators
  • Visual Analytics
See All features
Hide Business Intelligence Software Features -

Lucky Orange

Top Features
23/50
Show Business Intelligence Software Features +

mParticle Analytics

--

Lucky Orange

mParticle Analytics
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Lucky Orange
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
mParticle Analytics
  • By mParticle
  • Located in United States
  • Founded in 2013
Lucky Orange
  • By Lucky Orange
  • Located in United States
  • Founded in 2012
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