---
title: "Compare Campaign Monitor by Marigold vs Klaviyo 2026 | Capterra"
description: "Unsure of what to choose? Check Capterra to compare Klaviyo and Campaign Monitor by Marigold based on pricing, features, product details, and verified reviews."
source_url: "https://www.capterra.com/compare/76928-156699/Campaign-Monitor-vs-Klaviyo"
page_type: "comparison"
language: "en"
---

# Klaviyo vs Campaign Monitor by Marigold Features and Cost Comparison

Last updated September 16th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

KlaviyoCampaign Monitor by Marigold2/4 selected

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.6 (539)](https://www.capterra.com/p/156699/Klaviyo/reviews/)

[Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/)[4.5 (506)](https://www.capterra.com/p/76928/Campaign-Monitor/reviews/)

[## Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.6 (539)](https://www.capterra.com/p/156699/Klaviyo/reviews/)

Starting Price

$20.00/month

Value-for-Money

4.3

Functionality

4.6

Ease of Use

4.5

Customer Service

4.3

Reviews Sentiment

Based on [539 reviews](#user-reviews)

Positive

511

Neutral

21

Negative

7

[## Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/)[4.5 (506)](https://www.capterra.com/p/76928/Campaign-Monitor/reviews/)

Starting Price

$11.00/month

Value-for-Money

4.3

Functionality

4.3

Ease of Use

4.5

Customer Service

4.5

Reviews Sentiment

Based on [506 reviews](#user-reviews)

Positive

465

Neutral

32

Negative

9

What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 14,345 reviews from email marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

82%Fit

High performer

Feature ratings

Email Campaign Management

4.7

Campaign Scheduling

4.7

Customizable Branding

4.4

Lead Capture

4.4

Customer Segmentation

4.8

81%Fit

Not enough reviews

Feature ratings

Email Campaign Management

4.5

Campaign Scheduling

5.0

Customizable Branding

4.8

Lead Capture

4.7

Customer Segmentation

4.0

User satisfaction

User satisfaction

4.6

User reviews[539](https://www.capterra.com/p/156699/Klaviyo/reviews/)

Ease of use

4.5

Functionality

4.6

Value for money

4.3

Customer support

4.3

User satisfaction

4.5

User reviews[506](https://www.capterra.com/p/76928/Campaign-Monitor/reviews/)

Ease of use

4.5

Functionality

4.3

Value for money

4.3

Customer support

4.5

Price starts from

Price starts from

$20Usage Based, Per Month

-   Free version
-   Free trial

Price starts from

$11Other, Per Month

-   Free version
-   Free trial

Best for

Best for

Klaviyo serves B2C businesses of all sizes with 400+ native integrations, including Shopify, WooCommerce, Magento, Salesforce Commerce Cloud, Square Online, Mindbody, and more.

Best for

Marketers and companies around the world trust Campaign Monitor by Marigold for simple and effective email marketing that delivers results.

## User reviews

Pros & cons

DN

Dmytro N.

CEO

> "Klaviyo deep data integration allows us to track exact customer behavior and trigger precise email campaigns based on purchase history,..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7151543)

Dan J.

Lead Strategist, Designer

> "They've continued to add features to try and justify the costs, but it gets harder to keep up as a small business."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7115526)

DN

Dmytro N.

CEO

> "It gives us deep insights into customer behavior and allows us to build complex, high-converting automated flows that consistently..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7151543)

AD

Alexandre D.

Secretary General

> "Customer support is quick, however at the peak time it is sometimes slow which is frustrating for troubleshooting."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7175900)

VR

Verified Reviewer

Digital and Marketing senior specialist

> "During my time at Playmaker and Reper International, I’ve utilized Klaviyo to bridge the gap between complex data and personalized..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7114621)

VR

Verified Reviewer

Sr Manager, Digital Marketing

> "Reporting is clunky and the UI buries things that should be front and center."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7128746)

AD

Alexandre D.

Secretary General

> "It is an excellent solution for an IT related business such as ours where security and organization matter, but may not be worth the..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7175900)

VR

Verified Reviewer

Sr Manager, Digital Marketing

> "The UX and support don't match what you're paying at scale."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7128746)

Cody A.

President

> "You can make an infinite number of email flows, campaigns, text campaigns, form, etc."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7143026)

Doga I.

Director

> "Some features are not available for every account/business."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7096566)

Linda S.

CEO Founder

> "As an agency, the majority of our clients use Klaviyo, so I’ve had extensive hands-on experience with it across a wide range of ecommerce..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7134527)

VR

Verified Reviewer

Marketing

> "The recent price increases have come unexpectedly where they now charge for x amount of profiles, this wasn't something we expected when..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6857226)

LW

Lee W.

Owner

> "Easy ability to see how much money generated for each email sent, good visibility of who opened emails and who was active on the site and..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7077455)

GD

Grant D.

Production and Product Line Manager formerly Marketing and Web Manager

> "A bit pricy and tiers and auto upgrades take a while to get used to"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6572455)

Elena D.

Marketing Manager

> "It provides a lot of emails templates and a lot of drag sections to quick launch a Email marketing campaign and also you could design..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6686651)

Joseph E.

Ecommerce and IT Manager

> "I don't like the pricing structure for a lot of it."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7038090)

OC

Owen C.

MD

> "its huge amount of integrations with a range of ecommerce platforms, specifically in our case the tight integration with Shopify, helping..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6497002)

Cody A.

President

> "Their pricing is honestly insane."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7143026)

Kennedy K.

freelancer

> "The thing I love is how powerful the tool is in terms of email marketing and how it can be easily integrated with big platforms such as..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6689292)

KM

Kortney M.

Owner

> "The cost was getting high especially for a small list. And the support was not always available straight away"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6665441)

RO

Ricki O.

Owner

> "Klaviyo's best features include: 1) creating targeted campaigns and automating email workflows 2) detailed insights into email..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6551659)

KC

Katie C.

Email Team LEad

> "Cost and pricing structure are not my favorite."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6813794)

VR

Verified Reviewer

Digital and Marketing senior specialist

> "Being Klaviyo certified, I’ve seen firsthand how their predictive analytics and behavioral "Flows" outperform basic newsletters."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7114621)

MB

Miriam B.

Administrator

> "It was pretty complicated to manage the email domain switch."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6752033)

IS

Ilayda S.

Marketing Director

> "It’s improved email open rates and resulted in more sales as we can send our fashion customers targetted promotions and keep them engaged..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6783045)

AS

Allison S.

Email Designer

> "It could take a while for the support team to understand what I was asking for help with."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6564905)

SO

Sophie O.

Head of ecommerce

> "More and more start-ups are launching complementary services to Klaviyo, such as Wax (Whatsapp solution) and Loyoly (loyalty program), so..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6728534)

JF

Jonah F.

Manager of Product Development and Business Operations

> "We experienced issues with contacts being overwritten when multiple sign-ups/subscriptions came through the same form."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6234071)

RO

Ricki O.

Owner

> "Its powerful segmentation and automation tools allow me to create highly targeted and personalized email campaigns."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6551659)

Raphael F.

Head of Ecommerce

> "It's a bit abusive even though the service is great."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6860235)

SG

Sauve G.

Sales Representative

> "Also many pre bulit tempates that helps to make emails very quick."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7169381)

Bo K.

Customer Service Ambassador

> "Has lots of reporting and analytics features but customizing them are not so practical, high management might not see them appealing."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6019114)

Sam Z.

Director Of Marketing And DTC

> "Klaviyo remains the easiest way for marketers to easily segment, personalize, and create behavior based automations."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7058703)

VR

Verified Reviewer

Chief of Staff

> "The interface can feel dense at first."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6823065)

JV

Jeannie V.

Operations Manager

> "Klaviyo has got some major perks—think advanced segmentation, in-depth analytics, and automation that’s perfect for eCommerce."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6541060)

Raphael F.

Head of Ecommerce

> "We didn't appreciate the drastic price increase last year in 2024."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6860235)

KK

Kevin K.

Marketing Manager

> "The flow builder is powerful, flexible, and ideal for organizations that rely on data-driven automation."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7045217)

TA

Trevor A.

Owner

> "The lack of human response when you have an issue, while paying a premium price, makes us not want to recommend Klaviyo to any of our..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___5062600)

SO

Shane O.

Operations

> "While we only used it for around six months, we found it very handing and did get sales from Klaviyo"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7185783)

SR

Steve R.

Digital Producer

> "Klaviyo list management is also poor, and like some other platforms (seems to be a trend), Klaviyo gears the system towards pushing you..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3934652)

Kennedy K.

freelancer

> "It has been the best which has helped me in my journey to e-commerce and selling online, thus bridging the gap between me and my..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6689292)

MV

Mariana V.

Social media lead

> "It is a little more expensive than other similar tools."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6810154)

Samuel A.

Digital marketing manager

> "I enjoyed using Klaviyo especially for email marketing, it's easy integration with website to interact with signups makes a great option..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6652553)

LC

Lataysha C.

Owner

> "My overall experience has been difficult to where I’ve used it and gave up on understanding it."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6768547)

VR

Verified Reviewer

CEO

> "I've used it for multiple clients and it's a very powerful and reliable app. If you've got the budget - go for it. If you're on a tight..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6621821)

ZP

Zenia P.

Marketing Coordinator

> "Also, it bills based on profiles, and takes ALL profiles from your Woocommerce account whether they're signed up for email or not. When I..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4873198)

VR

Verified Reviewer

Marketing

> "They host weekly webinars, which are usually worthwhile and useful for the team to attend to learn about email marketing best practices."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6857226)

KV

Katya V.

Developer

> "We had to download a separate integration tool and were still unable to integrate the emails without the automatic double confirmation..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4159014)

LE

Lindsey E.

Owner - Head Designer

> "I love the ease of connecting Klaviyo to my Shopify store and other apps."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7090949)

SR

Steve R.

Digital Producer

> "Basic requirements for flows are unnecessarily difficult to implement. When you contact Klaviyo support, staff gives information that..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3934652)

Linda S.

CEO Founder

> "I’ve been using the platform for around 8–10 years, so I have a strong understanding of how it works and what it can do."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7134527)

NA

Ndifon A.

Founder and CEO

> "It's a significant drawback, especially for small businesses or those with limited budgets."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6008250)

JM

Javier M.

Project Manager

> "Flows are easy to create, user profiles are really complete with all the info on a specific contact (if you have an ecommerce integration..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6504218)

AW

Adam W.

eCommerce

> "The import from mailchimp was a bit of a hassle, and the sync between Klaviyo and Shopify has some unexpected issues that crop up, but..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4821411)

Bo K.

Customer Service Ambassador

> "Klaviyo could be the best when it comes to behaviour based automations especially building customer profiles and targets the correct..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6019114)

VR

Verified Reviewer

Eigenaar

> "Klaviyo keeps deducting money from our creditcard"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6133256)

BJ

Brittany J.

Operations Manager

> "I like that it has so many features that are one or two clicks to implement, like the follow up email feature."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6778473)

SK

Sabri K.

does not refund money

> "We canceled a plan by mistake, they do not take it back and do not give refunds"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6359313)

AW

Angela W.

Graphic Designer

> "We’ve seen better engagement, stronger results, and feel much more confident in our marketing since using Klaviyo."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7075018)

IA

Isaac A.

Student

> "The only bad thing I found about this tool was that as the number of subscribers increased, the cost of Klaviyo also increased..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4907836)

SB

Sam B.

E-Commerce Manager

> "It integrates with Shopify remarkably well, and creating workflows via Shopify is very easy."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6746071)

John S.

Social Media Consultant

> "One potential downside of this platform is its pricing structure. While there is a free version of Klaviyo available, the more advanced..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4607346)

Doga I.

Director

> "Best email marketing platform for D2C ecommerce businesses."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7096566)

MC

Maria C.

Sales Executive

> "It's frustrating when Klaviyo slows down and we have to start over from scratch after making edits, especially if the Email we're..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4679341)

RG

Rob G.

CEO

> "good email campaigns with automation, easy to setup flows, integration with ecommerce stores worked well."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7006781)

RR

Ricardo R.

Marketing

> "Can get expensive, especially if using old email lists."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6292703)

DANIEL V.

Consultor

> "I have several clients with whom I have implemented the tool and at least 40% of sales are thanks to the flows, registration pages and..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6483491)

JP

Juliette P.

CEO

> "Klaviyo is a little expensive compared to sendinblue that we used before."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6007467)

JW

Joe W.

Marketing Lead

> "Email templates, data analysis, contact management are all great"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6590782)

GN

Gerald N.

Marketing

> "It's starting to get super expensive as our list grows."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6249682)

Kennedy K.

freelancer

> "also, it is highly customizable that also connects perfectly with the vendors and customers."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6689292)

VR

Verified Reviewer

Owner

> "I didn't know anything about email marketing before using Klaviyo."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6043278)

Pedro A.

Marketing & Growth Ops

> "Despite me not being from Ecommerce, I can see this tool to be the best one to use on that usecase;- All in one solution for all of your..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___5084255)

KN

Kyle N.

Owner

> "It is a lot of work and their support is very limited."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6296706)

VR

Verified Reviewer

CEO

> "My favorite is the automation builder, I think it's the most advanced and customizable out there."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6621821)

Ben U.

CTO

> "a bit expensive if you dont know what your doing."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6060970)

SW

Simona W.

Head of marketing

> "For the structure our emails, Klaviyo has been an effective tool."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6862781)

SL

Simon L.

Manager

> "Pricing seems a little high compared to others"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6281452)

CL

Carissa L.

Marketing and Sales Manager

> "I really like the ease of use with Klaviyo and how they are constantly updating and releasing new features like Ai components"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6825703)

Mariia S.

Cosmetic Selling Manager

> "Not being able simply to transfer the email list of customers from our customer service database"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4777891)

BM

Brian M.

Data Analyst and IT

> "I have been the administrator which creates the list in Klavyo and so far everything has been smooth."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6830020)

VR

Verified Reviewer

Chief of Staff

> "The interface can feel dense at first."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6823065)

JM

Javier M.

Project Manager

> "The interface is one of the cleanest we've worked with, and it actually works!"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6504218)

KS

Kanneeswari S.

Owner

> "A little bit of the Email tools are not easy to use and not a lot of HTML tools are available to design."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4459471)

CX

Caitlin X.

Retention Manager

> "Easy to use, intuitive platform."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7055645)

SR

Steve R.

Digital Producer

> "Generally also poor UI for the visual builder."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3934652)

AK

Anthony K.

Head of E-commerce

> "Intuitive and easy to use."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6737511)

JK

John K.

K

> "The interface is clunky and difficult to use, and it does not provide users' needed features."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3612260)

SB

Sam B.

E-Commerce Manager

> "It integrates with Shopify remarkably well, and creating workflows via Shopify is very easy."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6746071)

KV

Katya V.

Developer

> "Integrations and deliverability were where Klaviyo fell short."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4159014)

MK

Madhura K.

Marketing Strategist

> "It’s a very good integration and this AI was able to capture the essence of our branding very well in a couple tryouts."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6367231)

LC

Lataysha C.

Owner

> "My overall experience has been difficult to where I’ve used it and gave up on understanding it."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6768547)

VR

Verified Reviewer

Marketing Operations Specialist

> "Integrations work great, event if it takes a couple of minutes to trigger the actions."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6223377)

Toluwanimi O.

Growth marketer

> "It was difficult to understand at first."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___2756529)

EA

Enis A.

Founder

> "It integrates well with Shopify enabling you to observe customer data."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4072429)

AD

Alexandre D.

Secretary General

> "Customer support is quick, however at the peak time it is sometimes slow which is frustrating for troubleshooting."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7175900)

Cristian F.

Manager

> "It's software that is very easy to use once you get the hang of it."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4722915)

VR

Verified Reviewer

Sr Manager, Digital Marketing

> "The UX and support don't match what you're paying at scale."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7128746)

VR

Verified Reviewer

Growth Consultant

> "Klaviyo is extremely easy to use."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3595871)

AS

Allison S.

Email Designer

> "It could take a while for the support team to understand what I was asking for help with."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6564905)

DN

Dmytro N.

CEO

> "It gives us deep insights into customer behavior and allows us to build complex, high-converting automated flows that consistently..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7151543)

Raphael F.

Head of Ecommerce

> "It's a bit abusive even though the service is great."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6860235)

[View Reviews](https://www.capterra.com/p/156699/Klaviyo/reviews/)

SR

Shilpa R.

QA

> "It helps analyzing data for campaign marketing, email marketing, social media marketing."

[See full review](https://www.capterra.com/p/76928/Campaign-Monitor/#Capterra___7053826)

CD

Christopher D.

Web Developer

> "The interface/flexibility for custom templates is quite weak."

[See full review](https://www.capterra.com/p/76928/Campaign-Monitor/#Capterra___7040712)

BE

Ben E.

Marketing and Communications Executive

> "Even new employees have got to grips with the software pretty quickly and have found it easy to edit and send new..."

[See full review](https://www.capterra.com/p/76928/Campaign-Monitor/#Capterra___7159831)

TW

Tyson W.

Digital Marketing Executive

> "While it's easy to use, that's because it lacks a lot of functionality for advanced email marketers."

[See full review](https://www.capterra.com/p/76928/Campaign-Monitor/#Capterra___6751005)

MM

Michael M.

President

> "Campaign Monitor is reliable, intuitive, and backed by a support team that responds quickly and thoroughly."

[See full review](https://www.capterra.com/p/76928/Campaign-Monitor/#Capterra___7047956)

Ben U.

CTO

> "Reporting feels a bit basic compared to some other tools."

[See full review](https://www.capterra.com/p/76928/Campaign-Monitor/#Capterra___6580014)

BB

Bonnie B.

Lead Systems Analyst

> "It made deploying campaign emails and some automations so much easier than when we were with Blackbaud."

[See full review](https://www.capterra.com/p/76928/Campaign-Monitor/#Capterra___6684841)

EY

Eleni Y.

Marketing Director

> "You can't edit spacing, line heights etc as easily as you can on other platforms. If you work on a lot of campaigns and..."

[See full review](https://www.capterra.com/p/76928/Campaign-Monitor/#Capterra___4373311)

MM

Michael M.

President

> "Highly recommended for any organization seeking an email-marketing tool that just works, is simple to use, and makes..."

[See full review](https://www.capterra.com/p/76928/Campaign-Monitor/#Capterra___7047956)

Prudencia F.

Technician in Energy and Thermal Engineering

> "Furthermore, Campaign Monitor lacked in reporting and analytics capacities, making it difficult to measure the..."

[See full review](https://www.capterra.com/p/76928/Campaign-Monitor/#Capterra___4691570)

TW

Tyson W.

Digital Marketing Executive

> "Campaign Monitor is best suited for beginners in email marketing."

[See full review](https://www.capterra.com/p/76928/Campaign-Monitor/#Capterra___6751005)

FG

Favio G.

Internal Sales Representative

> "A few configurations and features can be a bit cumbersome, there are some restrictions when using the available styles..."

[See full review](https://www.capterra.com/p/76928/Campaign-Monitor/#Capterra___4713995)

Ben U.

CTO

> "Campaign Monitor keeps our email marketing on brand and hassle-free."

[See full review](https://www.capterra.com/p/76928/Campaign-Monitor/#Capterra___6580014)

Haroon A.

Production Manager

> "Importing designs was a bit of a hustle and editing with html didn't get the desired result"

[See full review](https://www.capterra.com/p/76928/Campaign-Monitor/#Capterra___4822928)

MM

Michael M.

President

> "Ultra-fast communication, thorough, and always quick to resolve any issues we might encounter."

[See full review](https://www.capterra.com/p/76928/Campaign-Monitor/#Capterra___7047956)

NS

Nilesh S.

Audio Editor

> "There are no social cards available in it which makes the email appear unformatted sometimes.3."

[See full review](https://www.capterra.com/p/76928/Campaign-Monitor/#Capterra___4996071)

RD

Rahul D.

CRM & Digital campaign manager

> "Great functionality for A/B testing- pre designed templates to use, which is great benefits always- well managed user..."

[See full review](https://www.capterra.com/p/76928/Campaign-Monitor/#Capterra___5034656)

EN

Edward N.

Affiliate Marketing Specialist

> "Despite the company's reputation for providing an efficient and reliable service, I and some of my colleagues have..."

[See full review](https://www.capterra.com/p/76928/Campaign-Monitor/#Capterra___4477283)

Ben U.

CTO

> "Emails get delivered reliably every time."

[See full review](https://www.capterra.com/p/76928/Campaign-Monitor/#Capterra___6580014)

JT

Janis T.

rewiever

> "We don't use all of the available tools that are there because of some difficulties to integrate them."

[See full review](https://www.capterra.com/p/76928/Campaign-Monitor/#Capterra___4405189)

Sunitha H.

NATIONAL SCHOOL FEEDING PROGRAM FACILITATOR

> "The drag-and-drop editor makes it simple to create great-looking emails and its ability to personalize each one with..."

[See full review](https://www.capterra.com/p/76928/Campaign-Monitor/#Capterra___4617251)

Prudencia F.

Technician in Energy and Thermal Engineering

> "The design elements were not user-friendly and navigating the user interface was a hassle."

[See full review](https://www.capterra.com/p/76928/Campaign-Monitor/#Capterra___4691570)

TW

Tyson W.

Digital Marketing Executive

> "It has a basic drop and build interface that's very easy to use."

[See full review](https://www.capterra.com/p/76928/Campaign-Monitor/#Capterra___6751005)

NS

Nilesh S.

Audio Editor

> "I am unable to know the number of users working together in the platform."

[See full review](https://www.capterra.com/p/76928/Campaign-Monitor/#Capterra___4996071)

Bill Laurel P.

Programmer

> "It features a spell checker, the ability to create custom templates, the option to send test emails, and powerful..."

[See full review](https://www.capterra.com/p/76928/Campaign-Monitor/#Capterra___4682107)

Prudencia F.

Technician in Energy and Thermal Engineering

> "Additionally, their support options were lacking and customer service was not always very helpful or knowledgeable."

[See full review](https://www.capterra.com/p/76928/Campaign-Monitor/#Capterra___4691570)

VR

Verified Reviewer

Marketing and Digital Projects

> "An easy, user friendly tool with lots of powerful segmentation functionality."

[See full review](https://www.capterra.com/p/76928/Campaign-Monitor/#Capterra___6691551)

TO

Thomas O.

Frontend Developer

> "Mobile preview of the email doesn't see to work on my browser (Brave), looks like it's not reading my media queries."

[See full review](https://www.capterra.com/p/76928/Campaign-Monitor/#Capterra___3795652)

CM

Carla M.

IT Manager

> "Campaign Monitor by Marigold is a reliable and perfect solution for proper marketing automation."

[See full review](https://www.capterra.com/p/76928/Campaign-Monitor/#Capterra___6266058)

AA

Airish A.

Business Development Associate

> "Not okay if your intent is to send just a one time campaign."

[See full review](https://www.capterra.com/p/76928/Campaign-Monitor/#Capterra___4634128)

Andy G.

Executive Director

> "That helps us to save $ when sending to some lists only occasionally."

[See full review](https://www.capterra.com/p/76928/Campaign-Monitor/#Capterra___6338231)

CE

Casey E.

Product Manager

> "First of all, I didn't like the way they conducted customer support."

[See full review](https://www.capterra.com/p/76928/Campaign-Monitor/#Capterra___4886360)

Hannah O.

communications intern

> "This helped so much with efficiency in pushing out content-heavy biweekly emails."

[See full review](https://www.capterra.com/p/76928/Campaign-Monitor/#Capterra___6464185)

VR

Verified Reviewer

Founder’s Associate

> "The product somehow feels less intuitive than others I have used in the past."

[See full review](https://www.capterra.com/p/76928/Campaign-Monitor/#Capterra___4994315)

EN

Edward N.

Affiliate Marketing Specialist

> "With its intuitive interface and efficient support system, Campaign Monitor helps its users maximize results while..."

[See full review](https://www.capterra.com/p/76928/Campaign-Monitor/#Capterra___4477283)

TT

Tim T.

Director of Marketing

> "Some time we have issues with Campaign Monitor because it freezes and you have to start over. "

[See full review](https://www.capterra.com/p/76928/Campaign-Monitor/#Capterra___3327569)

Ben U.

CTO

> "It’s easy to use, and the designs are always sharp."

[See full review](https://www.capterra.com/p/76928/Campaign-Monitor/#Capterra___6580014)

Abhishek S.

Associate Consultant

> "Customer service is not what I expected."

[See full review](https://www.capterra.com/p/76928/Campaign-Monitor/#Capterra___4479871)

Imran H.

Team Coordinator

> "I can send targeted messages to my subscribers based on their behavior, improving engagement and conversion rates."

[See full review](https://www.capterra.com/p/76928/Campaign-Monitor/#Capterra___4701248)

Annie Guo V.

Change Consultant

> "Often you just have to work with the formatting you are given and can't expect it to have the best design."

[See full review](https://www.capterra.com/p/76928/Campaign-Monitor/#Capterra___3020205)

VR

Verified Reviewer

Head of International Division

> "It allows for ease of tracking and automation of emails, a must in the toolset of any marketeer."

[See full review](https://www.capterra.com/p/76928/Campaign-Monitor/#Capterra___4996710)

LF

Lee F.

Web Developer

> "The cost."

[See full review](https://www.capterra.com/p/76928/Campaign-Monitor/#Capterra___3765281)

FG

Favio G.

Internal Sales Representative

> "It's straightforward to use, has a clean and responsive design, and with great templates and reporting tools, you can..."

[See full review](https://www.capterra.com/p/76928/Campaign-Monitor/#Capterra___4713995)

YH

Yuko H.

Senior Software Engineer

> "I cannot think of what I don't like about campaign monitor."

[See full review](https://www.capterra.com/p/76928/Campaign-Monitor/#Capterra___2959976)

Hannah O.

communications intern

> "I would choose this over Salesforce again and again because of the streamlined user experience."

[See full review](https://www.capterra.com/p/76928/Campaign-Monitor/#Capterra___6464185)

Prudencia F.

Technician in Energy and Thermal Engineering

> "The design elements were not user-friendly and navigating the user interface was a hassle."

[See full review](https://www.capterra.com/p/76928/Campaign-Monitor/#Capterra___4691570)

VR

Verified Reviewer

Marketing Manager

> "There are many templates to choose from and they are simple to alter with our own brand's requirements (fonts, colors)."

[See full review](https://www.capterra.com/p/76928/Campaign-Monitor/#Capterra___4889225)

JT

Janis T.

rewiever

> "We don't use all of the available tools that are there because of some difficulties to integrate them."

[See full review](https://www.capterra.com/p/76928/Campaign-Monitor/#Capterra___4405189)

SK

Stephenie K.

Senior Designer

> "My favorite feature is the fact that it takes the guesswork out of wondering whether your email will preview on a phone..."

[See full review](https://www.capterra.com/p/76928/Campaign-Monitor/#Capterra___4218674)

VR

Verified Reviewer

Founder’s Associate

> "The product somehow feels less intuitive than others I have used in the past."

[See full review](https://www.capterra.com/p/76928/Campaign-Monitor/#Capterra___4994315)

Emily P.

Marketing Strategy Manager

> "Campaign Monitor has allowed team in Sales & Marketing department in our organization to save time creating and sending..."

[See full review](https://www.capterra.com/p/76928/Campaign-Monitor/#Capterra___3130587)

Prudencia F.

Technician in Energy and Thermal Engineering

> "Additionally, their support options were lacking and customer service was not always very helpful or knowledgeable."

[See full review](https://www.capterra.com/p/76928/Campaign-Monitor/#Capterra___4691570)

AD

Ansh D.

Content writer

> "It is one of the best platfomr out there to send bulk mails to a large number of receipents in a great and attractive..."

[See full review](https://www.capterra.com/p/76928/Campaign-Monitor/#Capterra___4996404)

CE

Casey E.

Product Manager

> "First of all, I didn't like the way they conducted customer support."

[See full review](https://www.capterra.com/p/76928/Campaign-Monitor/#Capterra___4886360)

EY

Eleni Y.

Marketing Director

> "There are a few tailored features with Campaign Monitor which work well, but there is still room for improvement."

[See full review](https://www.capterra.com/p/76928/Campaign-Monitor/#Capterra___4373311)

Abhishek S.

Associate Consultant

> "Customer service is not what I expected."

[See full review](https://www.capterra.com/p/76928/Campaign-Monitor/#Capterra___4479871)

[View Reviews](https://www.capterra.com/p/76928/Campaign-Monitor/reviews/)

## User interface

4.63 (539)

[Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/)

4.54 (506)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

Klaviyo

33/50

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   AI Text Generation
-   AI Text Summarization
-   API
-   Automated Email Responses
-   Autonomous Task Execution
-   Autoresponders
-   Basic Reporting
-   Breadth of Partner Applications
-   Building and Personalizing Emails
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   CRM Integration
-   Cross-system Integration
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Data Import & Export Tools
-   Drip Campaigns
-   Dynamic Content
-   E-commerce Integration
-   Email and Mobile Preview
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   High-Volume Sending
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Manage Email Deliverability
-   Manage Email Lists
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Multi-step Planning
-   Multi-user Account

[See all features](https://www.capterra.com/p/156699/Klaviyo/#features)

Campaign Monitor by Marigold

Top features

50/50

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   AI Text Generation
-   AI Text Summarization
-   API
-   Automated Email Responses
-   Autonomous Task Execution
-   Autoresponders
-   Basic Reporting
-   Breadth of Partner Applications
-   Building and Personalizing Emails
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   CRM Integration
-   Cross-system Integration
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Data Import & Export Tools
-   Drip Campaigns
-   Dynamic Content
-   E-commerce Integration
-   Email and Mobile Preview
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   High-Volume Sending
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Manage Email Deliverability
-   Manage Email Lists
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Multi-step Planning
-   Multi-user Account

[See all features](https://www.capterra.com/p/76928/Campaign-Monitor/#features)

### Recognition

Klaviyo is recognized as a top-rated tool in 1 Capterra Shortlist reports

Campaign Monitor by Marigold is recognized as a top-rated tool in 3 Capterra Shortlist reports

### Deployment & support

Klaviyo

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Campaign Monitor by Marigold

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Klaviyo

-   By Klaviyo
-   Located in United States
-   Founded in 2012

Campaign Monitor by Marigold

-   By Marigold
-   Located in United States
-   Founded in

## Popular Comparisons

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.63 (539)](https://www.capterra.com/p/156699/Klaviyo/reviews/)

vs

[Brevo Marketing Platform](https://www.capterra.com/p/132996/brevo/)[4.62 (3,521)](https://www.capterra.com/p/132996/brevo/reviews/)

$20/month

Price

$9/month

4.6

Features

4.5

4.5

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/132996-156699/brevo-vs-Klaviyo)

[Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/)[4.54 (506)](https://www.capterra.com/p/76928/Campaign-Monitor/reviews/)

vs

[Brevo Marketing Platform](https://www.capterra.com/p/132996/brevo/)[4.62 (3,521)](https://www.capterra.com/p/132996/brevo/reviews/)

$11/month

Price

$9/month

4.3

Features

4.5

4.5

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/76928-132996/Campaign-Monitor-vs-brevo)

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.63 (539)](https://www.capterra.com/p/156699/Klaviyo/reviews/)

vs

[Gmail](https://www.capterra.com/p/202338/Gmail/)[4.82 (13,559)](https://www.capterra.com/p/202338/Gmail/reviews/)

$20/month

Price

$0

4.6

Features

4.7

4.5

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/156699-202338/Klaviyo-vs-Gmail)

[Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/)[4.54 (506)](https://www.capterra.com/p/76928/Campaign-Monitor/reviews/)

vs

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,324)](https://www.capterra.com/p/136603/MailerLite/reviews/)

$11/month

Price

$12/month

4.3

Features

4.5

4.5

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/76928-136603/Campaign-Monitor-vs-MailerLite)

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.63 (539)](https://www.capterra.com/p/156699/Klaviyo/reviews/)

vs

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,324)](https://www.capterra.com/p/136603/MailerLite/reviews/)

$20/month

Price

$12/month

4.6

Features

4.5

4.5

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/136603-156699/MailerLite-vs-Klaviyo)

[Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/)[4.54 (506)](https://www.capterra.com/p/76928/Campaign-Monitor/reviews/)

vs

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

$11/month

Price

$15/month

4.3

Features

4.5

4.5

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/76928-79367/Campaign-Monitor-vs-ActiveCampaign)

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.63 (539)](https://www.capterra.com/p/156699/Klaviyo/reviews/)

vs

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

$20/month

Price

$15/month

4.6

Features

4.5

4.5

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/79367-156699/ActiveCampaign-vs-Klaviyo)

[Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/)[4.54 (506)](https://www.capterra.com/p/76928/Campaign-Monitor/reviews/)

vs

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.35 (2,953)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

$11/month

Price

$12/month

4.3

Features

4.2

4.5

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/31898-76928/Constant-Contact-vs-Campaign-Monitor)

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.63 (539)](https://www.capterra.com/p/156699/Klaviyo/reviews/)

vs

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.35 (2,953)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

$20/month

Price

$12/month

4.6

Features

4.2

4.5

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/31898-156699/Constant-Contact-vs-Klaviyo)

[Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/)[4.54 (506)](https://www.capterra.com/p/76928/Campaign-Monitor/reviews/)

vs

[Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.82 (2,129)](https://www.capterra.com/p/198994/Systeme/reviews/)

$11/month

Price

$17/month

4.3

Features

4.7

4.5

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/76928-198994/Campaign-Monitor-vs-Systeme)

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.63 (539)](https://www.capterra.com/p/156699/Klaviyo/reviews/)

vs

[Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/)

$20/month

Price

$16/month

4.6

Features

4.5

4.5

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/153508-156699/Omnisend-vs-Klaviyo)

[Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/)[4.54 (506)](https://www.capterra.com/p/76928/Campaign-Monitor/reviews/)

vs

[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (656)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

$11/month

Price

$9/month

4.3

Features

4.5

4.5

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/76928-147415/Campaign-Monitor-vs-EmailOctopus)