Capterra Logo
Helping businesses choose better software since 1999

Campaign Monitor by Marigold vs EngageBay CRM: Which is a better fit?

Updated on January 19th, 2025
Capterra offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.
What's your intended use case?
Summary
Key features rated by users
Features selected based on 14,260 reviews from Email Marketing users.
% Fit
Missing features
Not enough reviews
Feature ratings
Email Campaign Management
4.6
Campaign Scheduling
NA
Customizable Branding
4.5
Mobile Optimization
4.4
Activity Dashboard
5.0
% Fit
Missing features
Feature ratings
Email Campaign Management
4.7
Campaign Scheduling
NA
Customizable Branding
4.6
Mobile Optimization
4.5
Activity Dashboard
4.7
User satisfaction
4.5
User reviews500
Ease of use
4.5
Functionality
4.3
Value for money
4.4
Customer support
4.5
4.7
User reviews869
Ease of use
4.5
Functionality
4.6
Value for money
4.7
Customer support
4.8
Price starts from
Monthly subscription
Free version
Free trial
/user
Monthly subscription
Free version
Free trial
Best for

Marketers and companies around the world trust Campaign Monitor by Marigold for simple and effective email marketing that delivers results.

Small to medium size businesses that require affordable, all in one sales and marketing software to acquire, engage, nurture and convert visitors to customers.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
video-6dea1bb3-e9be-4543-6d64-08d8e4e9cf8b
Guy G
Director
4.0

Julliana R.: Hi, I'm Julie, I'm an attorney and partner at a law firm in the legal industry and our rating for B12 is four. Before we had B12 we did not have a website, so we weren't using anything. It wasn't working out because whenever a client tries to find you or look you up and you don't have an online presence, specifically a website, it doesn't make them think that you're legitimate. We chose B12 primarily because it was the best option in our budget. We had a very limited budget but we didn't want to necessarily sacrifice the quality of the website or have it look like something that was low quality. B12 uses AI to take your concept and create a website at a low cost but it's still highly functional. Gives the client something to look at that is still... Evokes that high quality and just well executed website look. Getting started with B12 was quite easy. We had a... I don't know exactly what they call it but basically like a pitch or vision meeting with one of their developers to let them know what we wanted, who we are, and what we wanted the website to convey. They took all of our ideas and within less than a couple of weeks, they had a initial draft ready for us. It required a couple of tweaks, we drafted a lot of the content, and everything launched relatively quickly. For anyone considering B12, before you make the decision, I would sit down with you and whoever else are the decision makers in your business and really try to pin down what it is you want your website to be, what message you want it to convey, who you are, and just the essence of what you want your website to show to your clients. Once you have that vision of who you are and what your business is, I think it would be a lot easier talking to the development teams so they can produce something that works for your company.

How Capterra sources reviews
View all video reviews
video-5a31013c-7c19-4657-6ba8-08dc6e28ad76
Kurt R
Owner
5.0

Kurt: Hi guys. My name is Kurt. I am a licensed insurance agent with American Income. I am self-employed, so it's just myself. I would give EngageBay a five-star rating. Awesome program. I've actually used multiple CRMs. I have a pretty diverse background in sales, including working as a business development manager for a company. But the most recent CRM before EngageBay was Zoho. Reality was that was just not meeting the needs of what I wanted out of it for what I was paying for between the scheduling, the calendar links, and just the overall flexibility of the program. EngageBay met those needs. I use EngageBay to do a lot of text and email communications where I'm sending out my calendar links so people can schedule directly with me. That was one of the huge features. The other feature that was really critical for me was effective tracking of my clientele, combined with just that ability to have everything there in one spot, both the marketing and the sales. When I made the decision to go with EngageBay, I had been looking at a lot of different CRM options. One of the challenges, going into life insurance sales is a new business venture for me, so I really didn't want to spend a lot of money on a CRM in the beginning, even though it's really critical to have a CRM that can grow with you as your business grows. A lot of times that means they spend a lot of money. I think, ultimately, the decision for me with EngageBay was it was inexpensive to start out and I don't see any real limitations to the growth potential with it as I've been using it. Getting started was actually really easy with EngageBay. They actually give you a checklist to go through as you log in of things to do to get it set up, so that was great. The only, I guess, real challenge with getting started is some of the features, particularly the email templates, are a little complex. They do have some good help tutorials for that as well. I did have to talk with them on chat a few times. But overall, really easy to set up. I guess thinking about advice for somebody that's going to get EngageBay, I would tell you to do your homework first and look into reviews, look into what specifically you want from a CRM. I would say of the CRMs I used, it is definitely one of the most expansive CRMs I've used in terms of its abilities to do different things. They call themselves the all-in-one suite. For me, that all-in-one feature really has been a huge benefit. It allows me to do all the different things I want with a CRM, but I would say make sure it goes deep enough in the areas that you're looking for. If you're looking for super in-depth customer tracking, this may or may not be what you want. I would say make the decisions of what you need from your CRM first.

How Capterra sources reviews
View all video reviews
User interface
76928 video thumbnail}
1 Video
178819 video thumbnail}
1 Video
76928
3 screenshots
178819
5 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

Campaign Monitor by Marigold

Top Features
36/44
  • Campaign Scheduling
  • Customer Surveys
  • Email Sequences
  • Multi-Language
  • Newsletter Management
  • Process/Workflow Automation
  • Product Recommendations
  • ROI Tracking
  • A/B Testing
  • Activity Dashboard
  • AI Content Creation
  • API
  • Autoresponders
  • Campaign Analytics
  • CAN-SPAM Compliance
  • Click Tracking
  • Contact Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • GDPR Compliance
  • HTML Editor
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • List Management
  • Mobile Optimization
  • Multi-Channel Marketing
  • Personalization
  • Preview Functionality
  • Real-Time Analytics
  • Reporting/Analytics
  • Subscriber Management
  • Template Management
  • Third-Party Integrations
  • WYSIWYG Editor
See All features
Hide Email Marketing Software Features -

EngageBay CRM

30/44
Show Email Marketing Software Features +

EngageBay CRM

Campaign Monitor by Marigold
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
EngageBay CRM
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Campaign Monitor by Marigold
  • By Marigold
  • Located in United States
EngageBay CRM
  • By EngageBay
  • Located in United States
  • Founded in 2016
Recommendations

Products similar to those you're currently comparing: