# Compare The Magazine Manager vs Mailchimp 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare The Magazine Manager and Mailchimp based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/77189-110228/The-Magazine-Manager-vs-MailChimp

---

# The Magazine Manager vs Mailchimp Features and Cost Comparison

Last updated April 6th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

The Magazine ManagerMailchimp2/4 selected

[The Magazine Manager](https://www.capterra.com/p/77189/The-Magazine-Manager/)[4.8 (352)](https://www.capterra.com/p/77189/The-Magazine-Manager/reviews/)

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.5 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/)

[## The Magazine Manager](https://www.capterra.com/p/77189/The-Magazine-Manager/)[4.8 (352)](https://www.capterra.com/p/77189/The-Magazine-Manager/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.7

Functionality

4.6

Ease of Use

4.6

Customer Service

4.8

Reviews Sentiment

Based on [352 reviews](#user-reviews)

Positive

343

Neutral

8

Negative

1

[## Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.5 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/)

Starting Price

$13.00/month

Value-for-Money

4.4

Functionality

4.4

Ease of Use

4.4

Customer Service

4.2

Reviews Sentiment

Based on [17,643 reviews](#user-reviews)

Positive

16,146

Neutral

1,217

Negative

280

## Send this comparison chart to my inbox

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## Summary

* * *

Key features rated by users

Features selected based on 17,855 reviews from crm software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

73%Fit

Missing features

Feature ratings

Data Security

NA

Contact Management

4.8

Lead Management

4.6

Sales Pipeline Management

4.7

Activity Dashboard

4.8

72%Fit

Missing features

Feature ratings

Data Security

NA

Contact Management

4.4

Lead Management

4.1

Sales Pipeline Management

4.1

Activity Dashboard

4.4

User satisfaction

User satisfaction

4.8

User reviews[352](https://www.capterra.com/p/77189/The-Magazine-Manager/reviews/)

Ease of use

4.6

Functionality

4.6

Value for money

4.7

Customer support

4.8

User satisfaction

4.5

User reviews[17,643](https://www.capterra.com/p/110228/MailChimp/reviews/)

Ease of use

4.4

Functionality

4.4

Value for money

4.4

Customer support

4.2

Price starts from

Price starts from

\--

-   Free version
-   Free trial

Price starts from

$13Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

Digital and print magazines to integrate sales, production, billing, audience development, recurring revenue, and marketing into one unified CRM software platform.

Best for

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

## User reviews

Pros & cons

VR

Verified Reviewer

Account manager

> "The live chat is a lifesaver and the production workflow tracking saves me so much time over how I used to do it."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___7142841)

RM

Ryan M.

Associate Publisher

> "I can go the client page to find the agency, but unable find the client on the agency page."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___6623657)

CM

Carlos M.

Editor

> "The customizable options in regards to production are invaluable to my team as we deal with a variety of clientele that have..."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___6863279)

JS

James S.

Administrator

> "Those two areas are not as connected as I'd like."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___7071079)

MV

Mark V.

Owner, Publisher

> "It handles everything for me, proposals, billing, circulation, eblasts, newsletters, marketing etc... Also, you can automate..."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___6844384)

SM

Scott M.

Director of Sales

> "The forever & a day order entry for multiple zones, multiple issues elsewhere is frustrating compared to creating an order..."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___6363231)

JH

Jeni H.

Account Executive

> "The Magazine Manager helps efficiently streamline the sales process - it combines your address book, calendar, and reminder..."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___6572686)

BF

Brett F.

Publisher

> "We have one small but annoying issue that we've been nagging them about since we joined and I just don't know where they are..."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___6828327)

JR

Jennifer R.

VP of Finance and Operations

> "We also opted to have Marketing Manager which has been helpful to have the email interactions recorded in our CRM."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___7158762)

AR

Ashley R.

COO

> "That my quickbooks doesn't connect with it YET."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___6723784)

MP

Mary P.

Media Advisor

> "The team does their best to respond to issues quickly, and I really appreciate the ongoing support. If I ever miss something..."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___7073745)

PP

Parthiv P.

Publisher and Editor

> "A bit too feature-rich for our needs."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___6623219)

MD

Mallory D.

Advertising Client Engagement Specialist

> "She has spent numerous hours with our team making sure we are understanding new features and new processes, utilizing Magazine..."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___6421057)

AB

Alicia B.

Business and Circulation Manager

> "Not having a way to do a search according to phone number when trying to find a customer in the database."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___6090832)

JL

Janice L.

Senior Account Strategist

> "We have been able to combine sales, sales marketing, editorial, magazine layout, and buyers guide data together."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___6840521)

DG

Diane G.

Senior Sales Manager- exhibits and publishing

> "Finding the right reports for forecasting and the dashboards do not work for me"

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___6091180)

VR

Valerie R.

Assistant Account Executive

> "The trainings also have help me understand how to deliver solutions to my clients and costume my communication."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___7061362)

JS

Jen S.

AR and Logistics Manager

> "Customer Service is above a 5 star rating - \[sensitive content hidden\] (our 1st consultant),"

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___6828425)

JL

Janice L.

Senior Account Strategist

> "The buyers guide content integration has saved our team countless hours of review and manual updates of our buyers guide data."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___6840521)

KO

Kristen O.

Production Manager

> "Flipping between tabs/the software itself it not the most user friendly, more so it feels rudimentary."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___6344694)

Adeina M.

Sales and Marketing Coordinator

> "It’s especially strong for teams that want control, customization, and room to evolve."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___7061330)

JY

Jamie Y.

Editorial Advertising Coordinator

> "Tracking digital orders can be a bit challenging"

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___6344578)

SS

Sarah S.

Controller

> "I'm comfortable with the CRM and know our data is safe and it's easy to get help and training when I need it."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___7139038)

DH

Denise H.

Publisher

> "Not being able to enter a contract on the mobile app"

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___6295456)

VR

Verified Reviewer

Account manager

> "Production work flow is easily tracked and quick to update."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___7142841)

SD

Spenser D.

Advertising Sales

> "My only complaint is how the updates are rolled out."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___6141067)

TM

Teresa M.

Director of Administration

> "The program works all the time, the support staff are kind and extremely knowledgeable, and our rep \[sensitive content hidden\]..."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___7061339)

NA

Naydi A.

Office Manager

> "The updates sometimes can be overwhelming at first."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___6124923)

MC

Michelle C.

Media Sales and Production Director

> "Managing our ad inventory, contracts, and clients is effortless because the interface is so easy to use."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___7025007)

EO

Erica O.

Ad Design Manager

> "There is a steep learning curve and people who aren't comfortable with technology try to cut corners in how they enter data..."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___4332613)

LC

Linda C.

Director of Sales

> "I have so many positive things to say about Magazine Manager, but when people ask me for a recommendation, I focus on the 3..."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___6701428)

KK

Kyle K.

Publisher

> "if you get into areas without cel coverage you lose connection to software"

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___4753413)

Adeina M.

Sales and Marketing Coordinator

> "The level of customization sets it apart."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___7061330)

ML

Mark L.

Publisher

> "Not sure if it's a dislike about the software, but there are many features that take a little time to learn."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___3942539)

TK

Tara K.

Creative Director

> "We are marketing our publication products to our CRM base, and are able to create automated workflows to save time."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___5085792)

MT

Mat T.

AE

> "Mobile app is a little temperamental.xxx"

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___3971020)

JS

James S.

Administrator

> "It also helps us do more with our data."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___7071079)

RC

Robin C.

Sales

> "The mobile app is not as user friendly."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___3688419)

MP

Mary P.

Media Advisor

> "The quality of Magazine Manager is excellent for sales and publications."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___7073745)

PS

Patty S.

Sapes Rep

> "I am relatively new to the system, but so far the only thing that I have had issues with is toggling between calls, emails,..."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___3210942)

SS

Sue S.

Media Advisor

> "Like the ability to write notes and am eager to use the new AI feature to summarize the notes from prospects & customers."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___6344343)

DG

Deborah G.

National Account Executive

> "The templates are still wonky and not as flexible as I would like in terms of changing layouts and having standard information..."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___2936616)

PP

Parthiv P.

Publisher and Editor

> "The overall experience is very good! While it is expensive for a small business like us, we acknowledge the vast features and..."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___6623219)

Kimberly H.

Advertising Sales Director

> "That I can't make groups on the fly; that invoices can't reference an ad name; that we can't track when a client open's an..."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___2490213)

CM

Christina M.

Director of Multimedia Initiatives

> "The ability to track sales, and analyze data makes Magazine Manager a program we couldn’t do business without."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___6153361)

PP

Pam P.

Business Analyst

> "Reports, Some of the report writing does not allow me to get the end results I need. But at the same time all reports are..."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___2783603)

JR

Jennifer R.

VP of Finance and Operations

> "It was worth taking the leap and a good value for the investment!"

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___7158762)

JB

Jenna B.

Account Executive

> "I do feel as though the mobile app is great, but it crashes more than I would like for it to. "

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___3210773)

JR

Jennifer R.

VP of Finance and Operations

> "Everyone is friendly and helpful."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___7158762)

LD

Lee D.

Director of Sales

> "It is hard to navigate the software to get the client information that you need, i.e. statements, invoices etc."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___2722322)

SS

Sarah S.

Controller

> "Well organized, great customer support, Good value, fast and reliable."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___7139038)

RC

Robin C.

Sales

> "It is harder to use."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___3688419)

MS

Monica S.

Owner, Creative Director

> "Software updates take user feedback into account and improve the software year after year."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___6593504)

JQ

Jane Q.

Business Manager

> "We just had someone enter three subscriptions through our website linked to Magazine Manager and I couldn't delete the two..."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___2422665)

BF

Brett F.

Publisher

> "It really has solved a lot of our problems as a business and The Magazine Manager seems committed to constant improvement."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___6828327)

JW

Jill W.

Owner

> "I honestly can't imagine doing my job both as a sales representative and as owner of our publication/website without having..."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___2547640)

LR

Leanne R.

Accounts Rec. Clerk

> "Great Features and they have made it customizable for our needs!"

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___6712134)

GA

Greg A.

Owner

> "The largest complaint I can come up with is that inside of invoicing, I can only email to the contact that is selected. "

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___2386666)

RB

Randy B.

President

> "From the initial training to all of the follow-ups and the help center, this program, even as robust as it is, has enough..."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___6174984)

SC

Sonya C.

Sales Admin

> "There seems to be some things we have asked for that we are told cannot be done - removing contact names if the contact name..."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___2635900)

PP

Parthiv P.

Publisher and Editor

> "Very thorough understanding of the publishing business, advertising sales."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___6623219)

MM

Melissa M.

Operations Manager

> "Some of the Quickbooks integration features are lacking, but recently we have noticed that some of the issues have been..."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___2424608)

CD

Christy D.

Business Develpoment

> "Our trainer Karen takes her time, answers all questions, is very knowledgable."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___6712105)

TO

Trisha O.

Office Manager- Sales, advertising

> "That it will not let me edit a production note without having to delete it and start over again!"

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___2620233)

CH

Chris H.

Account manager

> "Order entry and entering notes is very easy."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___6848528)

BL

Beverly L.

Regional Publisher

> "Sometimes the search can be a bit challenging depending on how something was entered. "

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___2444264)

MV

Mark V.

Owner, Publisher

> "However, the payback is tremendous in time and financial savings. "

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___6844384)

AW

Amy W.

marketing consultant

> "Some glitches make it difficult to obtain certain reports"

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___2318491)

AT

Angie T.

Publisher

> "It also has robust reporting. But my favorite aspect is the epic customer support they provide."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___6083777)

DP

David P.

President/Owner

> "We strayed away for a couple of years and tried a different program called Ad Sales Genuis, it looked good at the beginning..."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___2765249)

CD

Christy D.

Business Develpoment

> "user friendly, easy to recognize features, on line chat support is the best"

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___6712105)

AB

Amy B.

Art Director & Print Production Manager

> "The new contact management / searching for companies is very hard to use."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___2327753)

DK

David K.

Publisher

> "It allows me to store all vital information in a meaningful way that is easy to categorize, track, record notes, sales..."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___3979806)

SR

Stan R.

Publisher

> "some emailing issues I have had sending invoices"

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___2593249)

JS

Jen S.

AR and Logistics Manager

> "They are amazing and always up for the challenge of my questions and quick to find a solution."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___6828425)

SW

Susan W.

Advertising rep

> "Only that clients sometime have a hard time paying online, but I also think they are not computer savvy."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___2505242)

JK

Jamie K.

Director of Publications

> "I like it, my production team likes it, most of my sales staff likes it."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___6420993)

JR

Jordan R.

Owner

> "The biggest hurdle at first was learning how to navigate the dashboard."

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___2506457)

SY

Susan Y.

Business Manager

> "I have used a number of systems and this is by far the most extensive and easiest to use. "

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___6844421)

KM

Kevin M.

Account Executive

> "My frustration comes when there is an agency involved with the account. "

[See full review](https://www.capterra.com/p/77189/The-Magazine-Manager/#Capterra___2855271)

[View Reviews](https://www.capterra.com/p/77189/The-Magazine-Manager/reviews/)

VR

Verified Reviewer

Operator

> "It’s a great option for businesses and individuals looking to manage marketing campaigns efficiently without needing advanced technical skills. While pricing can increase as your audience grows and..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7151161)

AF

Avery F.

Artist and Tour Manager

> "The worst part is that Mailchimp includes unsubscribed or inactive contacts in the billing, forcing me to do a recurring and tedious manual cleanup to avoid paying for empty space."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7163614)

RP

Ralph P.

Associate

> "The templates, automation features, and reporting tools make it efficient to communicate with audiences and track engagement. While there can occasionally be a learning curve with some advanced..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7163947)

BS

Brandi S.

Marketing Coordinator

> "Multiple test phone numbers texted the assigned keyword, but the entries did not reliably show in the dashboard, did not appear in the queue, and did not receive the automated SMS response."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7169687)

VR

Verified Reviewer

Marketing Manager

> "It gives you everything you need in one place, from email marketing and automation to segmentation, landing pages, and reporting, which makes it a very complete platform for serious marketing work."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7129909)

AH

Amir H.

E-Commerce Manager

> "The high-intensity pricing structures are not so good in terms of value when our customer base is increasing and customer service is virtually useless when you fall into their rigid spam filtering..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7106742)

RS

Radha S.

Legal Assistant

> "The drag‑and‑drop editor, pre‑designed templates, and clear workflows make day‑to‑day email marketing straightforward, even without extensive technical or design experience."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

Patrick S.

Corporate Finance

> "There are WP integration security issues that have come up by my hosting provider. While I keep all my software up-to-date, I have to keep scanning/repair software running in the background at all..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7105481)

AH

Amir H.

E-Commerce Manager

> "The convenience in the area of the drag-and-drop user interface is impressive that our marketing and sales team can create beautiful promotional products emails with ease and in a short period of time,..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7106742)

Andrew M.

Owner

> "Mailchimp has recently got bloated, still mostly known for emails, but offers plenty of other things such as landing pages, ads etc, so emails get lost in the bloat"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7156372)

Elton Takudzwa N.

Website Owner

> "The layout is clean and well-organized, allowing users to quickly find key features such as campaign creation, audience management, and analytics."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7140257)

MD

Max D.

Head of sales

> "Some of my ip data tracking doesn’t seem accurate for us and means we are unsure on the more precise details by country lalevel of our audience"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7162379)

AD

Alexandre D.

Secretary General

> "The contact management capabilities enable me to segment our customer base exactingly, which is critical in terms of personalizing the updates on our IT services."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7175902)

KF

Krista F.

Operations Manager

> "What I least like about mailchimp is that I cannot resend email to non-openers if i use the multiple subject line feature."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7142253)

MP

Maksim P.

Business Owner

> "What I like most about about Mailchimp is the convenience of being able to send a mass text or email to all my customers, notifying them about my new batch of products and reminding them to place a bid."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7122403)

PG

Paula G.

Director

> "I don't always think to look for un-subscriptions in the email summary and then I go send another email to the same list, so the people who unsubscribed are not included moving forward and it may take..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7138371)

Palash R.

Graphic designer

> "The platform also offers detailed audience segmentation and clear analytics, which are essential for tracking open rates and boosting campaign performance efficiently."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7156702)

BR

Bradley R.

IT Director

> "It’s a solid platform for straightforward email marketing, but once you start needing deeper customization or more advanced workflows, it may not keep up as well as some alternatives."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7144180)

CB

Christine B.

Marketing Manager

> "I also appreciated the variety of templates and the built-in analytics, which make it simple to track performance and optimize campaigns. While the platform can be quite expensive compared to..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7139562)

KA

Khyan A.

Senior Business Development Representative

> "List management and audience segmentation can become confusing as the database scales, particularly when multiple teams are working in the platform."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7152870)

VR

Verified Reviewer

Compliance Manager

> "Content optimizer, I also love the "Creative Assistant," which automatically pulls your brand colors and logos from your website to build designs for you"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7133039)

BS

Brandi S.

Marketing Coordinator

> "Another said contacts needed to already be in the audience before texting the keyword, which defeats the entire purpose of a text-to-join keyword campaign."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7169687)

RS

Radha S.

Legal Assistant

> "Creating email campaigns is straightforward, with clear workflows, drag‑and‑drop templates, and helpful prompts that make it accessible even for beginners."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

BS

Brandi S.

Marketing Coordinator

> "Attachments I tried to send by email were apparently redacted by their system, which meant I was being asked to provide proof and documentation but was not given a working way to do so."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7169687)

AF

Avery F.

Artist and Tour Manager

> "My emails look professional, which inspires trust, and segmenting my lists allows me to better understand my audience so I can send the right message at the right time."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7163614)

VR

Verified Reviewer

Compliance Manager

> "price increase quickly, also the transition from a simple email tool to a full CRM has made the navigation slightly cluttered and more complex than it used to be."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7133039)

AB

Alexis B.

Cultural Director Of Cinema And Live Performance

> "I'm delighted to use Mailchimp as it provides powerful templates and polished drag and drop editor that helps to design well looking emails without needing a design team."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7178412)

NN

Nicholas N.

Quality Assurance Manager

> "Spam filtering at times flags critical messages particularly for first contact hence forgetting to check spam may result in loss of business"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7142553)

ZR

Zane R.

Office Coordinator

> "The drag-and-drop builder makes it easy to create professional-looking campaigns quickly and makes it very efficient to create newsletters and event promotions."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7095215)

VR

Verified Reviewer

Public Relations Manager

> "The free plan is limited and the pricing for features can get expensive fast, though it is robust. While the interface is easy-to-use, it can sometimes be overwhelming visually or look cluttered."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7158773)

Kazi A.

Social Media Executive

> "It was the perfect tool to help me launch my small business marketing campaigns, and it integrates seamlessly with my website."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7104781)

RS

Radha S.

Legal Assistant

> "Additionally, the interface, while beginner‑friendly, can sometimes feel crowded or unintuitive when managing multiple campaigns, audiences, or settings."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

MD

Marilyn D.

Agent

> "While pricing can become expensive as subscriber lists grow, the range of features, integrations, and reliable email delivery make it a worthwhile investment for many businesses."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7165588)

JR

Jeff R.

Project Manager

> "While creating templates I did get stuck a few times and had to reach out to customer service where i was met with slower than desired response times."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7161328)

TF

Terrance F.

Business and Financial Officer

> "I love the comprehensive ability to design and distribute newsletters and emails to our subscribers while also managing and maintaining our subscriber database all in the Mailchimp platform."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6850967)

JS

Jake S.

Founder and CEO

> "I also found it a little opaque - sometimes I would import new subscribers, having archived enough to be under the 10k threshold, but then face top up charges for reasons I never fully understood (it..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044018)

SC

Stacy C.

Development Director

> "For small nonprofits, Mailchimp works well because it is designed for simple email newsletters, announcements, and community updates rather than ecommerce marketing."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7109504)

AD

Alexandre D.

Secretary General

> "I have also observed that response times of the customer support vary, which can be a hassle when there is a time-sensitive issue to address."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7175902)

Imanol Alfonso P.

CTO

> "It makes designing emails and automations quick and easy, has robust analytics and segmentation tools, and integrates smoothly with other platforms."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7034428)

CB

Christine B.

Marketing Manager

> "Additionally, certain automations and reporting features aren’t as flexible as they could be compared to more specialized platforms."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7139562)

RP

Ralph P.

Associate

> "The templates, automation tools, and reporting features help streamline the entire email marketing process."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7163947)

KA

Khyan A.

Senior Business Development Representative

> "There are also some limitations around deeper automation and reporting compared to more enterprise-focused marketing platforms."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7152870)

RB

Regina B.

Owner

> "What I like most about Mailchimp is how beginner-friendly the platform is, especially for small businesses and entrepreneurs who need professional email marketing tools without a steep learning curve."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7084901)

Samuel A.

Digital marketing manager

> "While importing files, you have it follow a format of names and email, it does not allow for a flexible contact type of email only and it's become costly when you have a larger email database to manage"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6653707)

AA

Amanda A.

Operations Manager

> "It offers value for small teams or organizations that need an all-in-one marketing platform that isn't too expensive for the features it provides."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7114133)

BS

Brandi S.

Marketing Coordinator

> "Based on this experience, I would be very cautious about relying on Mailchimp for SMS keyword campaigns or any time-sensitive marketing automation."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7169687)

PG

Patricia G.

Customer Service Lead

> "It helps us to keep a professional image without having to hire a dedicated designer, though the part of contact management needs constant cleanup."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7076467)

BR

Beckie R.

Owner

> "Additionally, even though you might have a perfectly scrubbed mailing list that you obtained over years personally via a dedicated website, after completing hours and perhaps days of work building..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6763114)

MW

Michelle W.

Executive Director

> "Mailchimp has an easy-to-use interface, automations, and excellent analytics that help our nonprofit send targeted campaigns and manage data effectively."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6864417)

RS

Radha S.

Legal Assistant

> "I also found some limitations in design flexibility and automation depth unless you upgrade to higher‑tier plans."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

VR

Verified Reviewer

Public Relations Manager

> "I like the features it has to integrate images and text boxes within emails to make them look professional/branded."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7158773)

VR

Verified Reviewer

Digital Marketer

> "Segmenting emails by audience is a bit difficult in the platform and had a steep learning curve."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7090146)

LB

Lindsay B.

Social Media Manager

> "I also used Mailchimp few times as Forms builder, it’s great when intraget to capaign and get more reports than I can without it"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7097938)

TR

Tanya R.

Creative Director

> "The free plan doesn't offer automations which is annoying if you're trying to set up delivery of a free ebook or other incentive. Once you move on to the paid plan, segmenting the audience is clunky -..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6632076)

VC

Valerie C.

Marketing Manager

> "You also have the ability to customize templates, which can help with branding even more."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7139383)

Octavia T.

Graphic Designer

> "There is a learning curve with mailchimp that might hinder a person's initial integration of it into their team or personal business."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7159719)

AD

Alexandre D.

Secretary General

> "It is comprehensive on the basics of marketing and communication with clientele, and its analytics enable us to remain informed."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7175902)

VB

Violet B.

Artist Representative

> "I dislike that the platform itself is not as user friendly as I would like it to be and there are too many options that look too similar within their templates."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7137394)

PN

Poerwestri N.

Travel Manager

> "Mailchimp's interface is basic enough for campaign landing page creation, and interaction with customer data and list segmentation is easy for me."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6869896)

Suresh K.

Senior Business Executive

> "It gets a bit pricey as the number of contacts in your account increases and you are restricted in getting some good features as you are required to upgrade to a higher plan."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7053342)

KA

Khyan A.

Senior Business Development Representative

> "Team collaboration is also solid because marketing content, campaigns, and reporting can all sit centrally rather than being spread across multiple systems."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7152870)

BS

Brandi S.

Marketing Coordinator

> "Instead of resolving the issue or refunding us for a product that was not working, Mailchimp offered pausing the account as an alternative."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7169687)

EAJ

Esami Allan J.

Web Developer

> "Mailchimp most important functionality is its automation feature,which saves time and ensure audience get the right message at the right time."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6860165)

HB

Holly B.

Professional recruiter

> "If you use a free email account then it will not deliver the email campaigns properly."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7118249)

Elton Takudzwa N.

Website Owner

> "Mailchimp has been a valuable addition to my website particularly in helping me capture email leads and convert them into sales."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7140257)

JC

Jeff C.

Marketing Director

> "Compared to some other similar softwares we've used at our hospitality group, the pricing made some jumps over the years that was a little frustrating."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7123470)

Jennifer H.

Accounts Receivable

> "The interface is clean, the email builder is intuitive, and creating campaigns or basic automations doesn’t require much technical effort."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7134588)

VR

Verified Reviewer

Operator

> "I also found that navigating some settings and audience management features was not always as intuitive as expected"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7151161)

BY

Brian Y.

Visa Consulting Specialist

> "Mailchimp has assisted me in sending organized updates and information emails and my communication with visa clients has become more balanced and professional."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7069016)

JC

James C.

Customer Success Manager

> "Some of newsletter/email templates are too rigid in their design, and if I want to create something truly unique, I have to resort to custom/blank creation forms in order to achieve the goal I want."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6762810)

Emmanuel K.

Sr. Business Administrator

> "It's a great tool to use for emails where many things can be customized and a good way to keep track and have great functional capabilities."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7118272)

RS

Radha S.

Legal Assistant

> "Overall, while Mailchimp is powerful and easy to start with, cost escalation and feature restrictions can be frustrating as your marketing needs become more advanced."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

SE

Sawyer E.

Recruiter

> "Mailchimp helped me to streamline my email campaign and helped me to decrease the amount of time needed to do this task."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7130023)

KA

Khyan A.

Senior Business Development Representative

> "I can’t comment too deeply on value for money since I’m not directly involved in the commercial side, and I haven’t needed customer support due to not experiencing any major issues personally."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7152870)

WV

Will V.

Conference Coordinator

> "Mailchimp offers a great way to market our conferences, from registration dates to sponsorship opportunities."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7081708)

MP

Marissa P.

executive director

> "It's challenging as a small org to be able to afford the paid subscription when and can't send newsletters to everyone that gives you their email."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044795)

FO

Feraud O.

Owner

> "The cost and free trail period are great. If you have a startup or are new to email marketing you can use Mailchimp to build a small audience list with for free and see how email marketing is before..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6859783)

Krista G.

VP

> "We had trouble with our emails going to our customer's spam folders."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7149286)

Palash R.

Graphic designer

> "What I like most about Mailchimp is its user-friendly drag-and-drop email builder and robust automation capabilities."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7156702)

Crystal A.

Freelance Writer

> "I made this decision because of the overall cost that is associated with the product and I was not able to get a free version of this product."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7177355)

[View Reviews](https://www.capterra.com/p/110228/MailChimp/reviews/)

## User interface

4.76 (352)

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

4.48 (17,643)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Activity Dashboard

207

Important

AI Copilot

150

Important

Alerts/Notifications

120

Important

The Magazine Manager

Top features

33/40

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Calendar Management
-   Campaign Management
-   Contact Management
-   Customer Journey Mapping
-   Customizable Fields
-   Customizable Reports
-   Data Import/Export
-   Data Security
-   Document Storage
-   Drag & Drop
-   Email Management
-   Email Marketing
-   Email Templates
-   Forecasting
-   Generative AI
-   Interaction Tracking
-   Lead Capture
-   Lead Generation
-   Lead Management
-   Lead Qualification
-   Lead Scoring
-   Marketing Automation
-   Mobile Access
-   Multi-Channel Communication
-   Predictive Analytics
-   Quotes/Estimates
-   Referral Tracking
-   Reminders
-   Reporting/Analytics
-   Sales Pipeline Management
-   Sales Reports
-   Segmentation
-   Task Management
-   Territory Management
-   Third-Party Integrations
-   Workflow Management

[See all features](https://www.capterra.com/p/77189/The-Magazine-Manager/#features)

Mailchimp

29/40

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Calendar Management
-   Campaign Management
-   Contact Management
-   Customer Journey Mapping
-   Customizable Fields
-   Customizable Reports
-   Data Import/Export
-   Data Security
-   Document Storage
-   Drag & Drop
-   Email Management
-   Email Marketing
-   Email Templates
-   Forecasting
-   Generative AI
-   Interaction Tracking
-   Lead Capture
-   Lead Generation
-   Lead Management
-   Lead Qualification
-   Lead Scoring
-   Marketing Automation
-   Mobile Access
-   Multi-Channel Communication
-   Predictive Analytics
-   Quotes/Estimates
-   Referral Tracking
-   Reminders
-   Reporting/Analytics
-   Sales Pipeline Management
-   Sales Reports
-   Segmentation
-   Task Management
-   Territory Management
-   Third-Party Integrations
-   Workflow Management

[See all features](https://www.capterra.com/p/110228/MailChimp/#features)

### Recognition

No recognitions have been awarded to The Magazine Manager

Mailchimp is recognized as a top-rated tool in 4 Capterra Shortlist reports

### Deployment & support

The Magazine Manager

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Mailchimp

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

The Magazine Manager

-   By Mirabel Technologies
-   Located in United States
-   Founded in 2002

Mailchimp

-   By Intuit
-   Located in United States
-   Founded in 1983

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[The Magazine Manager](https://www.capterra.com/p/77189/The-Magazine-Manager/)[4.76 (352)](https://www.capterra.com/p/77189/The-Magazine-Manager/reviews/)

vs

[Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)[4.71 (738)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)

Contact vendor for pricing

Price

$7/year

4.6

Features

4.5

4.6

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/77189-204998/The-Magazine-Manager-vs-Bigin-by-Zoho-CRM)

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/)

vs

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,934)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

$13/month

Price

$12/month

4.4

Features

4.2

4.4

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/31898-110228/Constant-Contact-vs-MailChimp)

[The Magazine Manager](https://www.capterra.com/p/77189/The-Magazine-Manager/)[4.76 (352)](https://www.capterra.com/p/77189/The-Magazine-Manager/reviews/)

vs

[Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[4.37 (5,834)](https://www.capterra.com/p/157279/Dynamics-365/reviews/)

Contact vendor for pricing

Price

$50/month

4.6

Features

4.3

4.6

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/77189-157279/The-Magazine-Manager-vs-Dynamics-365)

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/)

vs

[Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.82 (2,128)](https://www.capterra.com/p/198994/Systeme/reviews/)

$13/month

Price

$17/month

4.4

Features

4.7

4.4

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/110228-198994/MailChimp-vs-Systeme)

[The Magazine Manager](https://www.capterra.com/p/77189/The-Magazine-Manager/)[4.76 (352)](https://www.capterra.com/p/77189/The-Magazine-Manager/reviews/)

vs

[eWay-CRM](https://www.capterra.com/p/152769/eWay-CRM/)[4.47 (823)](https://www.capterra.com/p/152769/eWay-CRM/reviews/)

Contact vendor for pricing

Price

$20/month

4.6

Features

4.3

4.6

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/77189-152769/The-Magazine-Manager-vs-eWay-CRM)

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/)

vs

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,243)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

$13/month

Price

$15/month

4.4

Features

4.4

4.4

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/110228-171840/MailChimp-vs-HubSpot-Marketing)