# Compare SAP Customer Experience vs HubSpot Service Hub 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare HubSpot Service Hub and SAP Customer Experience based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/77372-182476/SAP-CRM-vs-HubSpot-Service-Hub

---

# HubSpot Service Hub vs SAP Customer Experience Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

HubSpot Service HubSAP Customer Experience2/4 selected

[HubSpot Service Hub](https://www.capterra.com/p/182476/HubSpot-Service-Hub/)[4.4 (189)](https://www.capterra.com/p/182476/HubSpot-Service-Hub/reviews/)

[SAP Customer Experience](https://www.capterra.com/p/77372/SAP-CRM/)[4.3 (245)](https://www.capterra.com/p/77372/SAP-CRM/reviews/)

[## HubSpot Service Hub](https://www.capterra.com/p/182476/HubSpot-Service-Hub/)[4.4 (189)](https://www.capterra.com/p/182476/HubSpot-Service-Hub/reviews/)

Starting Price

$15.00/month

Value-for-Money

4.2

Functionality

4.1

Ease of Use

4.4

Customer Service

4.5

Reviews Sentiment

Based on [189 reviews](#user-reviews)

Positive

177

Neutral

9

Negative

3

[## SAP Customer Experience](https://www.capterra.com/p/77372/SAP-CRM/)[4.3 (245)](https://www.capterra.com/p/77372/SAP-CRM/reviews/)

Starting Price

$58.00/month

Value-for-Money

4

Functionality

4.2

Ease of Use

3.8

Customer Service

4.2

Reviews Sentiment

Based on [245 reviews](#user-reviews)

Positive

206

Neutral

27

Negative

12

## Send this comparison chart to my inbox

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## Summary

* * *

Key features rated by users

Features selected based on 2,997 reviews from customer service software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

61%Fit

Not enough reviews

Feature ratings

CRM

4.5

Support Ticket Management

4.6

Inbox Management

\--

Live Chat

4.0

Chatbot

\--

\--%Fit

Missing features

Not enough reviews

Feature ratings

CRM

\--

Support Ticket Management

4.7

Inbox Management

NA

Live Chat

\--

Chatbot

NA

User satisfaction

User satisfaction

4.4

User reviews[189](https://www.capterra.com/p/182476/HubSpot-Service-Hub/reviews/)

Ease of use

4.4

Functionality

4.1

Value for money

4.2

Customer support

4.5

User satisfaction

4.3

User reviews[245](https://www.capterra.com/p/77372/SAP-CRM/reviews/)

Ease of use

3.8

Functionality

4.2

Value for money

4.0

Customer support

4.2

Price starts from

Price starts from

$15Per User, Per Month

-   Free version
-   Free trial

Price starts from

$58Per User, Per Month

-   Free version
-   Free trial

Best for

Best for

Customer support departments, marketing teams, sales teams, content creators, and operations teams.

Best for

Marketing, sales and customer service teams in any size organization.

## User reviews

Pros & cons

Mai M.

Managing Director

> "With Service Hub, we are easily identifying opportunities to upsell or cross-sell, which is super important for..."

[See full review](https://www.capterra.com/p/182476/HubSpot-Service-Hub/#Capterra___7119324)

SC

Sean C.

Marketer

> "It's complicated, sometimes clunky (need to check for errors), and the advanced plans are expensive for a small..."

[See full review](https://www.capterra.com/p/182476/HubSpot-Service-Hub/#Capterra___7046147)

Mai M.

Managing Director

> "With HubSpot Service Hub, we are enabling powerful alignment amongst our various teams."

[See full review](https://www.capterra.com/p/182476/HubSpot-Service-Hub/#Capterra___7119324)

VR

Verified Reviewer

VP of Customer Success

> "Poor UX for support ticketing, lacking in core functionality, behind the curve on AI capabilities."

[See full review](https://www.capterra.com/p/182476/HubSpot-Service-Hub/#Capterra___6593659)

TC

Torlock C.

Head of marketing and development

> "Hubspot has great off the shelf, free integrations with host of services I.e. WordPress, WooCommerce, Magenta,..."

[See full review](https://www.capterra.com/p/182476/HubSpot-Service-Hub/#Capterra___6640877)

JL

Jill L.

HR Manager

> "I do not like the 12-month plan and limited free access."

[See full review](https://www.capterra.com/p/182476/HubSpot-Service-Hub/#Capterra___7027369)

Mai M.

Managing Director

> "Our team uses HubSpot daily so it's critical that we maximize all its services."

[See full review](https://www.capterra.com/p/182476/HubSpot-Service-Hub/#Capterra___7119324)

EB

Elizabeth B.

customer service supervisor

> "Overall I didn't care for it from the start it has a messy like home station and has too much going on."

[See full review](https://www.capterra.com/p/182476/HubSpot-Service-Hub/#Capterra___6788407)

VR

Verified Reviewer

Marketing Manager and Business Development

> "Knowing a little more about who you're helping changes how you respond, and that's something we valued a lot as..."

[See full review](https://www.capterra.com/p/182476/HubSpot-Service-Hub/#Capterra___7139912)

TM

Tina M.

Installation Manager

> "I didnt like how much automation had to be done to make everything work the way we needed to."

[See full review](https://www.capterra.com/p/182476/HubSpot-Service-Hub/#Capterra___6681643)

Ebose I.

Manager

> "HubSpot Service Hub helps me stay organized and respond to customers faster."

[See full review](https://www.capterra.com/p/182476/HubSpot-Service-Hub/#Capterra___7018878)

MHS

Mohammed Hareez S.

Customer Success representative

> "the least we like about this is its bit unorganized"

[See full review](https://www.capterra.com/p/182476/HubSpot-Service-Hub/#Capterra___6691199)

EB

Erinn B.

Client Service Specialist II

> "Along with marketing emails and sales as well as service tools all in once place and the CRM software is free"

[See full review](https://www.capterra.com/p/182476/HubSpot-Service-Hub/#Capterra___6493830)

JL

Jill L.

HR Manager

> "However, I do not like the price and will not continue with it."

[See full review](https://www.capterra.com/p/182476/HubSpot-Service-Hub/#Capterra___7027369)

SN

Samuel N.

Marketing Manager

> "The fact it has a strong data centralization allowing everyone access the same information hence efficient..."

[See full review](https://www.capterra.com/p/182476/HubSpot-Service-Hub/#Capterra___6628455)

LB

Lisa B.

Operations Manager

> "I did not ever get to be an admin with this"

[See full review](https://www.capterra.com/p/182476/HubSpot-Service-Hub/#Capterra___6425997)

SC

Sean C.

Marketer

> "It's a good place to understand and manage marketing flows."

[See full review](https://www.capterra.com/p/182476/HubSpot-Service-Hub/#Capterra___7046147)

HB

Hailey B.

Sales Marketing Manager

> "Frustrated when there is only one ticket holder or it is difficult to assign collaborators."

[See full review](https://www.capterra.com/p/182476/HubSpot-Service-Hub/#Capterra___4979162)

Laura H.

Human Resources Generalist

> "HubSpot makes it simple to monitor key performance indicators, create actionable processes and surveys, and..."

[See full review](https://www.capterra.com/p/182476/HubSpot-Service-Hub/#Capterra___5012608)

VR

Verified Reviewer

Client Project Manager

> "Pricing can be expensive when compared to the competition"

[See full review](https://www.capterra.com/p/182476/HubSpot-Service-Hub/#Capterra___4895512)

MK

Mehakpreet K.

Hr executive

> "I particularly enjoyed using service hub and it was easy to demonstrate as well by the time i learned new..."

[See full review](https://www.capterra.com/p/182476/HubSpot-Service-Hub/#Capterra___6816816)

SD

Shannon D.

Customer Experience Designer

> "I also didn't like that the knowledge base didn't provide for version history and edit tracking."

[See full review](https://www.capterra.com/p/182476/HubSpot-Service-Hub/#Capterra___4236821)

NB

Nabil B.

Director

> "Lots of customizability to fit our business' support requirements."

[See full review](https://www.capterra.com/p/182476/HubSpot-Service-Hub/#Capterra___6624115)

VT

Venita T.

CEO, Founder

> "I had to watch several videos to gain a proper understanding of how to operate it effectively. Although..."

[See full review](https://www.capterra.com/p/182476/HubSpot-Service-Hub/#Capterra___4751693)

IV

Ismael V.

Sales

> "I really like that you can set up meetings and it will send reminders to the people."

[See full review](https://www.capterra.com/p/182476/HubSpot-Service-Hub/#Capterra___6802386)

SM

Sergio M.

Application Engineer

> "The interface is not customizable at all."

[See full review](https://www.capterra.com/p/182476/HubSpot-Service-Hub/#SoftwareAdvice___4520858)

CT

Cassandra T.

Marketing Specialist

> "Overall, HubSpot Service Hub is a powerful customer service platform that offers an impressive array of..."

[See full review](https://www.capterra.com/p/182476/HubSpot-Service-Hub/#Capterra___4815786)

VT

Venita T.

CEO, Founder

> "The initial stage of launching this product can be quite challenging and confusing."

[See full review](https://www.capterra.com/p/182476/HubSpot-Service-Hub/#Capterra___4751693)

JL

Jill L.

HR Manager

> "The academy is nice feature to have to look up and learn new things."

[See full review](https://www.capterra.com/p/182476/HubSpot-Service-Hub/#Capterra___7027369)

MJ

Mathew J.

Digital Marketing Specialist

> "Hubspot is not the most affordable option out there."

[See full review](https://www.capterra.com/p/182476/HubSpot-Service-Hub/#Capterra___4706602)

Heather T.

owner and operator

> "I absolutely love the live chat feature—it’s easy to set up, and my team found it incredibly efficient for..."

[See full review](https://www.capterra.com/p/182476/HubSpot-Service-Hub/#Capterra___6763416)

TOD

Thierno Ousmane D.

Loans manager

> "The ticket system still needs some improvements."

[See full review](https://www.capterra.com/p/182476/HubSpot-Service-Hub/#Capterra___3805401)

CT

Cassandra T.

Marketing Specialist

> "This feature enables teams to streamline their support processes, ensuring that no customer issue goes..."

[See full review](https://www.capterra.com/p/182476/HubSpot-Service-Hub/#Capterra___4815786)

SM

Sergio M.

Application Engineer

> "We do not have a timeline to fix this"."

[See full review](https://www.capterra.com/p/182476/HubSpot-Service-Hub/#SoftwareAdvice___4520858)

TM

Tina M.

Installation Manager

> "The part I liked most about HubSpot is how much assistance they provide to new customers learning the system."

[See full review](https://www.capterra.com/p/182476/HubSpot-Service-Hub/#Capterra___6681643)

SM

Sergio M.

Application Engineer

> "I have found multiple bugs and I was told "We know."

[See full review](https://www.capterra.com/p/182476/HubSpot-Service-Hub/#SoftwareAdvice___4520858)

[View Reviews](https://www.capterra.com/p/182476/HubSpot-Service-Hub/reviews/)

AB

Angelica B.

university Intern

> "A unified view of customers across all touchpoints is made possible by its strong customer data management capabilities, enabling tailored and targeted interactions."

[See full review](https://www.capterra.com/p/77372/SAP-CRM/#Capterra___4872390)

WE

WILLIAM E.

QA Specialist

> "User friendly is not a term that comes to mind when thinking of this software."

[See full review](https://www.capterra.com/p/77372/SAP-CRM/#Capterra___6772821)

IA

Isaac A.

network architect

> "As I have said before, as a future network engineer I have had the opportunity to use SAP Customer Experience to optimize the management of the customer experience in a small company with my team,..."

[See full review](https://www.capterra.com/p/77372/SAP-CRM/#Capterra___4800121)

AB

Angelica B.

university Intern

> "The implementation procedure can be difficult and time-consuming, necessitating knowledge and careful planning."

[See full review](https://www.capterra.com/p/77372/SAP-CRM/#Capterra___4872390)

Alex P.

System Analyst.

> "It gives us the ability to establish closer and stronger ties with our customers that will last over time, it allows us to collaborate with each of our functional business areas to provide a better..."

[See full review](https://www.capterra.com/p/77372/SAP-CRM/#Capterra___4880683)

VR

Verified Reviewer

AS

> "The platform can have features that are not that great, like email."

[See full review](https://www.capterra.com/p/77372/SAP-CRM/#Capterra___6241567)

Alex P.

System Analyst.

> "The experience has been really good from the first interaction, it provided us with the ability to establish closer and more consolidated ties with our customers, SAP allowed us to create..."

[See full review](https://www.capterra.com/p/77372/SAP-CRM/#Capterra___4880683)

DAC

Darryl A C.

Business Development

> "Doesn’t seem to tax my server much"

[See full review](https://www.capterra.com/p/77372/SAP-CRM/#Capterra___6190602)

IA

Isaac A.

network architect

> "Also another pretty good point about this tool was that it provided us with powerful analysis and reporting tools, which allowed us to gain valuable insight into the performance of their customer..."

[See full review](https://www.capterra.com/p/77372/SAP-CRM/#Capterra___4800121)

VR

Verified Reviewer

Freelancer

> "The User Interface of SAP is quite complex especially for newbies who are not techie although if you have an experience in Customer Service you will somehow get the hang of it somehow as time goes by..."

[See full review](https://www.capterra.com/p/77372/SAP-CRM/#Capterra___4300078)

JF

Jon F.

Manager

> "Overall with a correct strategy and strong understanding of the sap customer experience suite we have been able to deliver value to clients."

[See full review](https://www.capterra.com/p/77372/SAP-CRM/#Capterra___6501633)

JH

Jennifer H.

Sales and Marketing Specialist

> "Only one aspect of SAP Customer Experience irritated me: its high price in comparison to competing customer relationship management platforms."

[See full review](https://www.capterra.com/p/77372/SAP-CRM/#Capterra___4631304)

LL

Lundi L.

Customer Service

> "SAP is one of the best tool to use on customer service and it gives clear understanding of whats going on on the account as it give you the error messages when something went wrong."

[See full review](https://www.capterra.com/p/77372/SAP-CRM/#Capterra___6179465)

MM

Matjaz M.

QA, support

> "Mobile support not done properly."

[See full review](https://www.capterra.com/p/77372/SAP-CRM/#Capterra___4218536)

AB

Angelica B.

university Intern

> "The program turned out to be a useful tool because it allowed for individualized interactions with clients and gave us a unified perspective of their journey."

[See full review](https://www.capterra.com/p/77372/SAP-CRM/#Capterra___4872390)

VR

Verified Reviewer

Research assistant

> "Cant reach a live person on phone."

[See full review](https://www.capterra.com/p/77372/SAP-CRM/#Capterra___2960389)

JF

Jon F.

Manager

> "SAP Customer Experience when integrated and implemented properly is incredible."

[See full review](https://www.capterra.com/p/77372/SAP-CRM/#Capterra___6501633)

RS

Raphael S.

Teller

> "However, it sometimes bugs. When we change certain info and click save, sometimes the information is not always updated."

[See full review](https://www.capterra.com/p/77372/SAP-CRM/#Capterra___2220544)

[View Reviews](https://www.capterra.com/p/77372/SAP-CRM/reviews/)

## User interface

4.43 (189)

[SAP Customer Experience](https://www.capterra.com/p/77372/SAP-CRM/)

4.25 (245)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

AI Copilot

207

Important

Alerts/Escalation

150

Important

API

120

Important

HubSpot Service Hub

Top features

23/38

-   AI Copilot
-   Alerts/Escalation
-   API
-   Automated Routing
-   Autoresponders
-   Call Center Management
-   Chatbot
-   Collaboration Tools
-   Conversation Intelligence
-   CRM
-   Customer Portal
-   Customizable Fields
-   Dashboard
-   Data Security
-   Email Management
-   Gamification
-   Generative AI
-   Inbox Management
-   Interaction Tracking
-   IVR
-   Key Performance Indicators
-   Knowledge Base Management
-   Language Detection
-   Live Chat
-   Mobile Access
-   Multi-Channel Communication
-   Multiple Data Sources
-   Predictive Analytics
-   Queue Management
-   Real-Time Monitoring
-   Reporting & Statistics
-   Service Level Agreement (SLA) Management
-   Support Ticket Management
-   Surveys & Feedback
-   Task Automation
-   Third-Party Integrations
-   Video Chat
-   Voice Recognition

[See all features](https://www.capterra.com/p/182476/HubSpot-Service-Hub/#features)

SAP Customer Experience

9/38

-   AI Copilot
-   Alerts/Escalation
-   API
-   Automated Routing
-   Autoresponders
-   Call Center Management
-   Chatbot
-   Collaboration Tools
-   Conversation Intelligence
-   CRM
-   Customer Portal
-   Customizable Fields
-   Dashboard
-   Data Security
-   Email Management
-   Gamification
-   Generative AI
-   Inbox Management
-   Interaction Tracking
-   IVR
-   Key Performance Indicators
-   Knowledge Base Management
-   Language Detection
-   Live Chat
-   Mobile Access
-   Multi-Channel Communication
-   Multiple Data Sources
-   Predictive Analytics
-   Queue Management
-   Real-Time Monitoring
-   Reporting & Statistics
-   Service Level Agreement (SLA) Management
-   Support Ticket Management
-   Surveys & Feedback
-   Task Automation
-   Third-Party Integrations
-   Video Chat
-   Voice Recognition

[See all features](https://www.capterra.com/p/77372/SAP-CRM/#features)

### Recognition

HubSpot Service Hub is recognized as a top-rated tool in 3 Capterra Shortlist reports

No recognitions have been awarded to SAP Customer Experience

### Deployment & support

HubSpot Service Hub

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

SAP Customer Experience

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

HubSpot Service Hub

-   By HubSpot
-   Located in United States
-   Founded in 2012

SAP Customer Experience

-   By SAP
-   Located in Germany
-   Founded in 1999

## Popular Comparisons

[HubSpot Service Hub](https://www.capterra.com/p/182476/HubSpot-Service-Hub/)[4.43 (189)](https://www.capterra.com/p/182476/HubSpot-Service-Hub/reviews/)

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$15/month

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Features

4.4

4.4

Ease of Use

4.0

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vs

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[HubSpot Service Hub](https://www.capterra.com/p/182476/HubSpot-Service-Hub/)[4.43 (189)](https://www.capterra.com/p/182476/HubSpot-Service-Hub/reviews/)

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4.1

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4.4

4.4

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/164283-182476/Zendesk-vs-HubSpot-Service-Hub)

[SAP Customer Experience](https://www.capterra.com/p/77372/SAP-CRM/)[4.25 (245)](https://www.capterra.com/p/77372/SAP-CRM/reviews/)

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$58/month

Price

$39/month

4.2

Features

4.4

3.8

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/77372-164283/SAP-CRM-vs-Zendesk)

[HubSpot Service Hub](https://www.capterra.com/p/182476/HubSpot-Service-Hub/)[4.43 (189)](https://www.capterra.com/p/182476/HubSpot-Service-Hub/reviews/)

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$15/month

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4.1

Features

4.6

4.4

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/102188-182476/LiveAgent-vs-HubSpot-Service-Hub)

[SAP Customer Experience](https://www.capterra.com/p/77372/SAP-CRM/)[4.25 (245)](https://www.capterra.com/p/77372/SAP-CRM/reviews/)

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$58/month

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4.2

Features

4.5

3.8

Ease of Use

4.6

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[HubSpot Service Hub](https://www.capterra.com/p/182476/HubSpot-Service-Hub/)[4.43 (189)](https://www.capterra.com/p/182476/HubSpot-Service-Hub/reviews/)

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$15/month

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$25/month

4.1

Features

4.5

4.4

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/62194-182476/LiveChat-vs-HubSpot-Service-Hub)

[SAP Customer Experience](https://www.capterra.com/p/77372/SAP-CRM/)[4.25 (245)](https://www.capterra.com/p/77372/SAP-CRM/reviews/)

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$58/month

Price

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4.2

Features

4.6

3.8

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/77372-102188/SAP-CRM-vs-LiveAgent)

[HubSpot Service Hub](https://www.capterra.com/p/182476/HubSpot-Service-Hub/)[4.43 (189)](https://www.capterra.com/p/182476/HubSpot-Service-Hub/reviews/)

vs

[Freshdesk](https://www.capterra.com/p/124981/Freshdesk/)[4.50 (3,415)](https://www.capterra.com/p/124981/Freshdesk/reviews/)

$15/month

Price

$19/month

4.1

Features

4.3

4.4

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/124981-182476/Freshdesk-vs-HubSpot-Service-Hub)

[SAP Customer Experience](https://www.capterra.com/p/77372/SAP-CRM/)[4.25 (245)](https://www.capterra.com/p/77372/SAP-CRM/reviews/)

vs

[Freshdesk](https://www.capterra.com/p/124981/Freshdesk/)[4.50 (3,415)](https://www.capterra.com/p/124981/Freshdesk/reviews/)

$58/month

Price

$19/month

4.2

Features

4.3

3.8

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/77372-124981/SAP-CRM-vs-Freshdesk)

[HubSpot Service Hub](https://www.capterra.com/p/182476/HubSpot-Service-Hub/)[4.43 (189)](https://www.capterra.com/p/182476/HubSpot-Service-Hub/reviews/)

vs

[Tidio](https://www.capterra.com/p/144040/Tidio-Chat/)[4.73 (590)](https://www.capterra.com/p/144040/Tidio-Chat/reviews/)

$15/month

Price

$0/month

4.1

Features

4.6

4.4

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/144040-182476/Tidio-Chat-vs-HubSpot-Service-Hub)

[SAP Customer Experience](https://www.capterra.com/p/77372/SAP-CRM/)[4.25 (245)](https://www.capterra.com/p/77372/SAP-CRM/reviews/)

vs

[Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[4.37 (5,819)](https://www.capterra.com/p/157279/Dynamics-365/reviews/)

$58/month

Price

$50/month

4.2

Features

4.3

3.8

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/77372-157279/SAP-CRM-vs-Dynamics-365)