# Compare Preferred Patron Loyalty vs Loyal Zoo 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Preferred Patron Loyalty and Loyal Zoo based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/78966-143016/Preferred-Patron-Loyalty-vs-Loyal-Zoo

---

# Preferred Patron Loyalty vs Loyal Zoo Features and Cost Comparison

Last updated June 3rd, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Preferred Patron LoyaltyLoyal Zoo2/4 selected

[Preferred Patron Loyalty](https://www.capterra.com/p/78966/Preferred-Patron-Loyalty/)[4.9 (109)](https://www.capterra.com/p/78966/Preferred-Patron-Loyalty/reviews/)

[Loyal Zoo](https://www.capterra.com/p/143016/Loyal-Zoo/)[4.4 (105)](https://www.capterra.com/p/143016/Loyal-Zoo/reviews/)

[## Preferred Patron Loyalty](https://www.capterra.com/p/78966/Preferred-Patron-Loyalty/)[4.9 (109)](https://www.capterra.com/p/78966/Preferred-Patron-Loyalty/reviews/)

Starting Price

$29.00/month

Value-for-Money

4.9

Functionality

4.8

Ease of Use

4.8

Customer Service

5

Reviews Sentiment

JM

JM

Based on [109 reviews](#user-reviews)

Positive

108

Neutral

0

Negative

1

[## Loyal Zoo](https://www.capterra.com/p/143016/Loyal-Zoo/)[4.4 (105)](https://www.capterra.com/p/143016/Loyal-Zoo/reviews/)

Starting Price

$47.00/month

Value-for-Money

4.3

Functionality

4.1

Ease of Use

4.5

Customer Service

4.6

Reviews Sentiment

RS

RS

MA

Based on [105 reviews](#user-reviews)

Positive

90

Neutral

12

Negative

3

## Send this comparison chart to my inbox

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## Summary

* * *

Key features rated by users

Features selected based on 2,392 reviews from customer loyalty software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

85%Fit

Not enough reviews

Feature ratings

Third-Party Integrations

5.0

Loyalty Program

5.0

Rewards Management

4.9

Gift Card Management

5.0

Loyalty Cards

5.0

60%Fit

Missing features

Feature ratings

Third-Party Integrations

NA

Loyalty Program

4.3

Rewards Management

3.9

Gift Card Management

NA

Loyalty Cards

4.1

User satisfaction

User satisfaction

4.9

User reviews[109](https://www.capterra.com/p/78966/Preferred-Patron-Loyalty/reviews/)

Ease of use

4.8

Functionality

4.8

Value for money

4.9

Customer support

5.0

User satisfaction

4.4

User reviews[105](https://www.capterra.com/p/143016/Loyal-Zoo/reviews/)

Ease of use

4.5

Functionality

4.1

Value for money

4.3

Customer support

4.6

Price starts from

Price starts from

$29Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

$47Other, Per Month

-   Free version
-   Free trial

Best for

Best for

Small Business, Franchise, Enterprise—launch fast with white-label loyalty, automated campaigns, built-in SMS/email, advanced reporting, and multi-location control. Brand-safe, measurable growth.

Best for

Loyalzoo is the easiest digital loyalty and memberships service for any small/medium sized retailers.

## User reviews

Pros & cons

JM

Jennie M.

Owner

> "We have many seasonal customers who have commented that they appreciate receiving our emails when they are not in our area as a way of keeping up with news. "

[See full review](https://www.capterra.com/p/78966/Preferred-Patron-Loyalty/#Capterra___6832096)

TS

Thom S.

Owner

> "Does not integrate natively with all POS, though there is an API option, but for a small business that is taking on a lot"

[See full review](https://www.capterra.com/p/78966/Preferred-Patron-Loyalty/#Capterra___6239451)

[View Reviews](https://www.capterra.com/p/78966/Preferred-Patron-Loyalty/reviews/)

RS

Radha S.

Legal Assistant

> "It worked well for building repeat business without adding extra workload for staff. While deeper reporting and..."

[See full review](https://www.capterra.com/p/143016/Loyal-Zoo/#Capterra___7140760)

JS

Jared S.

General Manager

> "This was challenging when we had customers who only used our services a few times a year and then would not have a card on..."

[See full review](https://www.capterra.com/p/143016/Loyal-Zoo/#Capterra___5055568)

RS

Radha S.

Legal Assistant

> "The platform was easy to use, quick to set up, and effective at engaging customers through digital rewards and automated..."

[See full review](https://www.capterra.com/p/143016/Loyal-Zoo/#Capterra___7140760)

JL

Jen L.

GM

> "Also, when I run a report "show transactions data", there are columns that can't be seen on the dashboard even when I..."

[See full review](https://www.capterra.com/p/143016/Loyal-Zoo/#Capterra___2436574)

MA

Michelle A.

Director

> "Customer service is excellent with quick responses and follow up emails."

[See full review](https://www.capterra.com/p/143016/Loyal-Zoo/#Capterra___4441351)

CH

Cheryl H.

Business Owner

> "I am frustrated that I can only send four marketing emails per month without paying more. "

[See full review](https://www.capterra.com/p/143016/Loyal-Zoo/#Capterra___3405658)

SO

Shane O.

Managing Director

> "Easy integrationBasic features but it works well"

[See full review](https://www.capterra.com/p/143016/Loyal-Zoo/#Capterra___4451748)

AP

Alicia P.

Owner

> "Every other system I looked into and trialed was complicated and not user friendly for my staff and customers."

[See full review](https://www.capterra.com/p/143016/Loyal-Zoo/#Capterra___3187326)

CH

Cheryl H.

Business Owner

> "I have been able to easily get customers to sign up to the weekly marketing by incentivising them with loyalty points."

[See full review](https://www.capterra.com/p/143016/Loyal-Zoo/#Capterra___3405658)

AP

Alicia P.

Owner

> "The apps were clunky or extremely overpriced."

[See full review](https://www.capterra.com/p/143016/Loyal-Zoo/#Capterra___3187326)

MN

Matthew N.

Owner

> "Low bandwidth usage, able to use easily"

[See full review](https://www.capterra.com/p/143016/Loyal-Zoo/#Capterra___3571698)

DH

Dima H.

Owner

> "People generally forget what they used in the first place and sometimes it creates confusion with missing points due to the..."

[See full review](https://www.capterra.com/p/143016/Loyal-Zoo/#Capterra___2798923)

GJ

Gregg J.

Owner/Operator

> "For my business I only send out a text every month or so, so I do not need some overly expensive program that lets me send 5..."

[See full review](https://www.capterra.com/p/143016/Loyal-Zoo/#Capterra___2432141)

HJ

Hope J.

Coffee Shop Co-Owner

> "The promotion and messaging feature doesn’t work well on a mobile device."

[See full review](https://www.capterra.com/p/143016/Loyal-Zoo/#Capterra___2457837)

LR

Lidia R.

Director

> "It has been really good to engage with new customers and regular ones, without complications on setting it up."

[See full review](https://www.capterra.com/p/143016/Loyal-Zoo/#Capterra___3415609)

NA

Nina A.

Owner

> "Does not work well with the EposNow system i am using as my main register."

[See full review](https://www.capterra.com/p/143016/Loyal-Zoo/#Capterra___2760053)

AP

Alicia P.

Owner

> "I have received amazing customer service with instant replies most of the time."

[See full review](https://www.capterra.com/p/143016/Loyal-Zoo/#Capterra___3187326)

MN

Mark N.

Owner

> "The jury is out whether I continue - the current pandemic doesn't provide for a proper test."

[See full review](https://www.capterra.com/p/143016/Loyal-Zoo/#Capterra___2430693)

AP

Alicia P.

Owner

> "Ease of setup and integration with online systems."

[See full review](https://www.capterra.com/p/143016/Loyal-Zoo/#Capterra___3187326)

NA

Nina A.

Owner

> "Have had problems since day one."

[See full review](https://www.capterra.com/p/143016/Loyal-Zoo/#Capterra___2760053)

[View Reviews](https://www.capterra.com/p/143016/Loyal-Zoo/reviews/)

## User interface

4.92 (109)

No images or videos  
provided by vendor

### Features

Preferred Patron Loyalty

Top features

40/41

-   Activity Dashboard
-   AI Copilot
-   API
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Client Portal
-   Communication Management
-   CRM
-   Customer Activity Tracking
-   Customer Database
-   Customer History
-   Customer Profiles
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable Templates
-   Discount Management
-   eCommerce Management
-   Email Marketing
-   Engagement Tracking
-   Gamification
-   Generative AI
-   Gift Card Management
-   Loyalty Cards
-   Loyalty Program
-   Member Portal
-   Membership Management
-   Multi-Campaign
-   Multi-Channel Communication
-   Multi-Channel Marketing
-   Performance Metrics
-   Point of Sale (POS)
-   Promotions Management
-   Referral Tracking
-   Rewards Management
-   SMS Marketing
-   Social Promotion
-   Survey/Poll Management
-   Third-Party Integrations
-   Transaction History

[See all features](https://www.capterra.com/p/78966/Preferred-Patron-Loyalty/#features)

Loyal Zoo

17/41

-   Activity Dashboard
-   AI Copilot
-   API
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Client Portal
-   Communication Management
-   CRM
-   Customer Activity Tracking
-   Customer Database
-   Customer History
-   Customer Profiles
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable Templates
-   Discount Management
-   eCommerce Management
-   Email Marketing
-   Engagement Tracking
-   Gamification
-   Generative AI
-   Gift Card Management
-   Loyalty Cards
-   Loyalty Program
-   Member Portal
-   Membership Management
-   Multi-Campaign
-   Multi-Channel Communication
-   Multi-Channel Marketing
-   Performance Metrics
-   Point of Sale (POS)
-   Promotions Management
-   Referral Tracking
-   Rewards Management
-   SMS Marketing
-   Social Promotion
-   Survey/Poll Management
-   Third-Party Integrations
-   Transaction History

[See all features](https://www.capterra.com/p/143016/Loyal-Zoo/#features)

### Recognition

Preferred Patron Loyalty

Best Value Customer ExperienceSoftware (2024) 

Loyal Zoo is recognized as a top-rated tool in 2 Capterra Shortlist reports

### Deployment & support

Preferred Patron Loyalty

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Loyal Zoo

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Preferred Patron Loyalty

-   By Preferred Patron Loyalty
-   Located in United States
-   Founded in 2004

Loyal Zoo

-   By Loyalzoo
-   Located in United Kingdom
-   Founded in 2013

## Popular Comparisons

[Preferred Patron Loyalty](https://www.capterra.com/p/78966/Preferred-Patron-Loyalty/)[4.92 (109)](https://www.capterra.com/p/78966/Preferred-Patron-Loyalty/reviews/)

vs

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$29/month

Price

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4.8

Features

4.9

4.8

Ease of Use

4.9

[View full comparison](https://www.capterra.com/compare/78966-186209/Preferred-Patron-Loyalty-vs-Guusto)

[Loyal Zoo](https://www.capterra.com/p/143016/Loyal-Zoo/)[4.42 (105)](https://www.capterra.com/p/143016/Loyal-Zoo/reviews/)

vs

[Guusto](https://www.capterra.com/p/186209/Guusto/)[4.94 (3,648)](https://www.capterra.com/p/186209/Guusto/reviews/)

$47/month

Price

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4.1

Features

4.9

4.5

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[View full comparison](https://www.capterra.com/compare/143016-186209/Loyal-Zoo-vs-Guusto)

[Preferred Patron Loyalty](https://www.capterra.com/p/78966/Preferred-Patron-Loyalty/)[4.92 (109)](https://www.capterra.com/p/78966/Preferred-Patron-Loyalty/reviews/)

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$29/month

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4.8

Features

4.7

4.8

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/78966-149363/Preferred-Patron-Loyalty-vs-Kangaroo-Rewards)

[Loyal Zoo](https://www.capterra.com/p/143016/Loyal-Zoo/)[4.42 (105)](https://www.capterra.com/p/143016/Loyal-Zoo/reviews/)

vs

[Kangaroo](https://www.capterra.com/p/149363/Kangaroo-Rewards/)[4.85 (250)](https://www.capterra.com/p/149363/Kangaroo-Rewards/reviews/)

$47/month

Price

$79/month

4.1

Features

4.7

4.5

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/143016-149363/Loyal-Zoo-vs-Kangaroo-Rewards)

[Preferred Patron Loyalty](https://www.capterra.com/p/78966/Preferred-Patron-Loyalty/)[4.92 (109)](https://www.capterra.com/p/78966/Preferred-Patron-Loyalty/reviews/)

vs

[RepeatMD](https://www.capterra.com/p/10009042/RepeatMD/)[4.43 (190)](https://www.capterra.com/p/10009042/RepeatMD/reviews/)

$29/month

Price

Contact vendor for pricing

4.8

Features

4.3

4.8

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/78966-10009042/Preferred-Patron-Loyalty-vs-RepeatMD)

[Loyal Zoo](https://www.capterra.com/p/143016/Loyal-Zoo/)[4.42 (105)](https://www.capterra.com/p/143016/Loyal-Zoo/reviews/)

vs

[RepeatMD](https://www.capterra.com/p/10009042/RepeatMD/)[4.43 (190)](https://www.capterra.com/p/10009042/RepeatMD/reviews/)

$47/month

Price

Contact vendor for pricing

4.1

Features

4.3

4.5

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/143016-10009042/Loyal-Zoo-vs-RepeatMD)

[Preferred Patron Loyalty](https://www.capterra.com/p/78966/Preferred-Patron-Loyalty/)[4.92 (109)](https://www.capterra.com/p/78966/Preferred-Patron-Loyalty/reviews/)

vs

[Tango](https://www.capterra.com/p/146809/E-Gift-Card-Rewards-and-Incentives/)[4.78 (526)](https://www.capterra.com/p/146809/E-Gift-Card-Rewards-and-Incentives/reviews/)

$29/month

Price

Contact vendor for pricing

4.8

Features

4.7

4.8

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/78966-146809/Preferred-Patron-Loyalty-vs-E-Gift-Card-Rewards-and-Incentives)

[Loyal Zoo](https://www.capterra.com/p/143016/Loyal-Zoo/)[4.42 (105)](https://www.capterra.com/p/143016/Loyal-Zoo/reviews/)

vs

[Tango](https://www.capterra.com/p/146809/E-Gift-Card-Rewards-and-Incentives/)[4.78 (526)](https://www.capterra.com/p/146809/E-Gift-Card-Rewards-and-Incentives/reviews/)

$47/month

Price

Contact vendor for pricing

4.1

Features

4.7

4.5

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/143016-146809/Loyal-Zoo-vs-E-Gift-Card-Rewards-and-Incentives)

[Preferred Patron Loyalty](https://www.capterra.com/p/78966/Preferred-Patron-Loyalty/)[4.92 (109)](https://www.capterra.com/p/78966/Preferred-Patron-Loyalty/reviews/)

vs

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$29/month

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4.8

Features

4.4

4.8

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vs

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$47/month

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Features

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4.5

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[Preferred Patron Loyalty](https://www.capterra.com/p/78966/Preferred-Patron-Loyalty/)[4.92 (109)](https://www.capterra.com/p/78966/Preferred-Patron-Loyalty/reviews/)

vs

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$29/month

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4.8

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4.7

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[Loyal Zoo](https://www.capterra.com/p/143016/Loyal-Zoo/)[4.42 (105)](https://www.capterra.com/p/143016/Loyal-Zoo/reviews/)

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$47/month

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4.1

Features

4.7

4.5

Ease of Use

4.7

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