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FranConnect vs Mailchimp: Which is a better fit?

Updated on January 14th, 2025
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Summary
Key features rated by users
Features selected based on 14,552 reviews from CRM users.
% Fit
Not enough reviews
Feature ratings
Contact Management
4.0
Sales Pipeline Management
--
Lead Management
2.0
Reminders
--
Customizable Fields
--
% Fit
Missing features
Feature ratings
Contact Management
4.4
Sales Pipeline Management
4.1
Lead Management
4.1
Reminders
NA
Customizable Fields
4.4
User satisfaction
4.3
User reviews183
Ease of use
4.2
Functionality
4.1
Value for money
4.2
Customer support
4.5
4.5
User reviews17,302
Ease of use
4.4
Functionality
4.4
Value for money
4.4
Customer support
4.2
Price starts from
--
Yearly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

We serve franchise, multi-unit, and multi-location businesses of all sizes, across all industries.

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
video-26a43572-07b6-4898-16f6-08d96c124c94
Rachel H
Marketing Program
1.0

Rachel: My name is Rachel. I'm a freelancer in marketing. I give FranConnect a one. For more reviews, click down the link below. The software we used before was Salesforce. Salesforce was something that the company had used predominantly for everything. We switched over to FranConnect specifically from Salesforce. And we honestly didn't look at any other CRMs. It was specifically because we were enfranchised specifically. FranConnect was a specific software we looked toward directly and wanted to use directly because of that. We chose FranConnect specifically because of the leads that were coming in and the different plugins we could use with different softwares across the company that we used. FranConnect worked a little bit with our email marketing, our social media marketing. And when we were driving in leads that way specifically, it was able to come together under one house. And that's why we were looking at FranConnect specifically. Onboarding and integration was a hot mess, and that's putting it lightly. It was extremely hard to pull everything from Salesforce over to FranConnect. There was a lot of back and forth between the team of how we wanted to do things. A lot of it was internal specifically of how we wanted to do things, but it was also the software itself. The more we dug into FranConnect specifically, we realized that the software was not something that was easy to maneuver for not only ourselves, but the leads that were coming in specifically. So if you're looking for advice of getting FranConnect, I would suggest honestly, looking at other CRMs. Us moving from Salesforce to FranConnect, in my opinion, was detrimental. So if you already have a really good Salesforce specifically that you use and the software that you really understand and you use all around, stick with it. FranConnect, there are just other better options, CRM systems out there. I don't think FranConnect is good for franchising specifically because I think it's such a hot mess of a software.

How Capterra sources reviews
View all video reviews
Duncan W
Regional Editor
5.0

Duncan: My name's Duncan. I'm the community editor with Pullman's Weekly News and Advertiser series. Our company's a news company with an employment size of 14, and I would give MailChimp a user rating of five out of five. Our company uses MailChimp on a day-to-day basis to reach more readers and an audience digitally. Obviously, the newspaper business as a print business has declined significantly in the past years. It's essential for us to communicate to our readers through digital means, and as such, MailChimp proves an excellent provider. The reasons I personally like MailChimp is it's very easy to use. You can have a drag and drop system for placing the templates in emails. You can select photographs to go with news stories very, very quickly. There's no need to download any complicated software. The platform of MailChimp contains all of the necessary infrastructure. I simply upload the database of our readers, and these readers receive the email through MailChimp servers. Some of the cons of MailChimp are its cost. Obviously, the more users you have, the larger the subscriber list, the larger the cost incrementally. It would also be nice to be able to send videos of a longer duration through MailChimp. I'm sure that would be achieved at some point, but that's one of the requests I would make.

How Capterra sources reviews
View all video reviews
User interface
79205 video thumbnail}
1 Video
110228 video thumbnail}
1 Video
79205
3 screenshots
110228
5 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
Activity Dashboard
207
Important
Alerts/Notifications
388
Important

FranConnect

Top Features
32/37
  • Customer Journey Mapping
  • Data Security
  • Multi-Channel Communication
  • Quotes/Estimates
  • Territory Management
  • Activity Dashboard
  • Alerts/Notifications
  • API
  • Calendar Management
  • Campaign Management
  • Contact Management
  • Customizable Fields
  • Customizable Reports
  • Data Import/Export
  • Document Storage
  • Drag & Drop
  • Email Management
  • Email Marketing
  • Email Templates
  • Forecasting
  • Interaction Tracking
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • Lead Scoring
  • Marketing Automation
  • Mobile Access
  • Referral Tracking
  • Reminders
  • Reporting/Analytics
  • Sales Pipeline Management
  • Sales Reports
  • Segmentation
  • Task Management
  • Third-Party Integrations
  • Workflow Management
See All features
Hide CRM Software Features -

Mailchimp

26/37
Show CRM Software Features +
FranConnect
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Mailchimp
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
FranConnect
  • By FranConnect
  • Located in United States
  • Founded in 2004
Mailchimp
  • By Intuit
  • Located in United States
  • Founded in 1983
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