# Compare ActiveCampaign vs B2B Rocket 2026 | Capterra > Unsure of what to choose? Check Capterra to compare ActiveCampaign and B2B Rocket based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/79367-10012202/ActiveCampaign-vs-B2B-Rocket --- # ActiveCampaign vs B2B Rocket Features and Cost Comparison Last updated May 22nd, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: ActiveCampaignB2B Rocket2/4 selected [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) [B2B Rocket](https://www.capterra.com/p/10012202/B2B-Rocket/)[4.8 (307)](https://www.capterra.com/p/10012202/B2B-Rocket/reviews/) [## ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Starting Price $15.00/month Value-for-Money 4.3 Functionality 4.5 Ease of Use 4.2 Customer Service 4.4 Reviews Sentiment Based on [2,561 reviews](#user-reviews) Positive 2,381 Neutral 118 Negative 62 [## B2B Rocket](https://www.capterra.com/p/10012202/B2B-Rocket/)[4.8 (307)](https://www.capterra.com/p/10012202/B2B-Rocket/reviews/) Starting Price Contact vendor Value-for-Money 4.6 Functionality 4.7 Ease of Use 4.8 Customer Service 4.7 Reviews Sentiment Based on [307 reviews](#user-reviews) Positive 298 Neutral 2 Negative 7 ## Not a match? 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These software suggestions are similar to those you’re currently comparing. ### Zoho CRM 4.3 (6,973) * * * Starting Price $14.00 Per User,Per Month Free Trial Free Version * * * User rating 85% of reviewers rated it above 4 stars * * * ### Bitrix24 4.2 (990) * * * Starting Price $69.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 82% of reviewers rated it above 4 stars * * * Highest Rated ### HubSpot Marketing Hub 4.5 (6,230) * * * Starting Price $15.00 Per User,Per Month Free Trial Free Version * * * User rating 93% of reviewers rated it above 4 stars * * * ### HubSpot CRM 4.5 (4,458) * * * Starting Price $20.00 Per User,Per Month Free Trial Free Version * * * User rating 93% of reviewers rated it above 4 stars * * * ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. ## Summary * * * Features in Sales Force Automation Software Best performer 47 / 50 Only ActiveCampaign - Activity Dashboard - Alerts/Notifications - API 12 / 50 User satisfaction User satisfaction 4.6 User reviews[2,561](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Ease of use 4.2 Functionality 4.5 Value for money 4.3 Customer support 4.4 User satisfaction 4.8 User reviews[307](https://www.capterra.com/p/10012202/B2B-Rocket/reviews/) Ease of use 4.8 Functionality 4.7 Value for money 4.6 Customer support 4.7 Price starts from Price starts from $15Flat Rate, Per Month - Free version - Free trial Price starts from \-- - Free version - Free trial Best for Best for ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Best for Sales teams ## User reviews Pros & cons CA Christopher A. Commercial Director > "Its email management and powerful contact management capabilities are amazing, and this enables our commercial department to easily subdivide our..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7119596) DM David M. Technical Support Engineer > "I do not like the fact that deep segmentation and more sophisticated features require time to master; there are moments that I fear that I am not..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7062259) BY Brian Y. Visa Consulting Specialist > "My automated workflows make it simple to establish six-month follow-up sequences that will nurture clients through a waiting period for government..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7077855) JP Jonathan P. CEO > "I am using AC to send automated sequences to my leads, but I am not using the campaign features, and I am considering swtiching to another tool if I..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6456159) GC Graziana C. Customer Operations Lead > "I like the personalized nature of ActiveCampaign, something that gives specific messages to specific clients" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7079738) LW Laura W. Marketing Coordinator > "The customer support is so slow to fix pressing deliverability problems and the high pricing does not give us a good value." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7096080) Dan J. COO > "ActiveCampaign offered cost-effective email marketing solutions where many other software could not compete price-wise." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7115517) MW Mona W. CEO and Founder > "a bit expensive from over 2000 Contacts on and sometimes mails have massive delays (especially when there is a mail flow with several mails in a row)" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6848971) LH Louise H. Front Office Manager > "ActiveCampaign metrics reports provide very useful insights about our campaigns that help us to evaluate their performances and make necessary..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808) DB Divan B. Operations Manager > "Also the agent "sent" a payment link for a monthly subscription, but when you follow prompts on the actual site to buy a license, that is not an..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440952) LH Louise H. Front Office Manager > "There are very impressive task automations in ActiveCampaign that allows us to automate the routine marketing tasks like email follow ups." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808) DL Dimitris L. Team Lead > "Decent product with awesome user interface that's unfortunately overshadowed by performance issues, increased downtime and a very poor customer..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375) Jaden T. Writer > "It features so many tools that you can use to build email or SMS automations that can be triggered or respond to a customer's actions." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6321098) MM Maurizia M. CEO > "This pricing policy is to me very draining and it means that at some point I will be forced to change provider due to unjustified expenses." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6860028) PC Prachi C. developer > "Additionally, the comprehensive reporting and analytics tools provide valuable insights into campaign performance, helping to optimize marketing..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6406150) PC Prachi C. developer > "Additionally, the pricing structure can become quite expensive as the contact list grows, which might not be ideal for smaller businesses or those..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6406150) RS Rhea S. Internal Sales Executive > "ActiveCampaign gives us useful performance insights and reports that help us take informed actions to improve returns from our marketing campaigns." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6507695) CH Colleen H. VP of Marketing > "Everything takes TEN TIMES LONGER TO COMPLETE ANYTHING with Active Campaign than any other marketing automation/email system I have ever used in my..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234) NM Ngechu M. Full-stack Developer > "ActiveCampaign enables me to create, customize and send high volume outbound marketing emails." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6443094) AG Ana G. Freelancer > "I do feel that the account managers tend to be just glorified customer support, where they don't really help much and I still have to submit support..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6713971) VR Verified Reviewer Sr People Ops > "It's a secure way to ensure that processes happen correctly and the customer support team and implementation team always remained attentive to our..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628) CH Colleen H. VP of Marketing > "Non-intuitive, difficulty formatting, you are constantly searching for how to do things, and my favorite - just doesn't save what you are working on,..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234) WH Wilberth H. Asesor Inmobiliario > "The automatization tools are very useful and give me flexibility to design any strategy that is best for my business." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6871583) AK Aleksandra K. Owner > "Sometimes it is loading slowly and there are sometimes (not often) bugs when I want to change the text auf my Email." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6462302) CN Christophe N. Thérapist > "ActiveCampaign allows me to easily manage communication campaigns with my audience." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121) AW Andrew W. Owner > "Automation builder can feel clunky and knowlege base articles are often too sparse when you need step-by-step guidances" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6800369) VR Verified Reviewer Sr People Ops > "The email management tools allows us to have good control over our campaigns and contacts/prospects." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628) CH Colleen H. VP of Marketing > "Every time anyone on our team uses it, it never works properly and we lose information all the time (Customer Service was of no help in this area)." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234) LH Louise H. Front Office Manager > "It has helped us to attract and capture new customers by giving us an efficient platform to communicate with leads during campaigns." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808) MH Marcus H. CEO > "There are also occasional issues with reliability—some features don’t always work as expected. While this might not be unique to ActiveCampaign, it’s..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691) RM Rachel M. Digital Campaign Executive > "The automation workflows are a game-changer, and the reporting tools are awesome for tracking your results." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6578401) SM Selena M. Singing Coach > "Eventually someone told me that it was an issue with a deep tech issue of the platform and that would take a lot of time to resolve." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) ZZ Zandalee Z. Senior Analyst Programmer > "ActiveCampaign offers capabilities which allows me to automate marketing in real-time." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6493055) KS Kathryn S. Owner > "They continued to explain in increasingly simple language as though I just didn't understand how this was totally reasonable." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123) BL Billy L. Operations > "The segments and tag functions make it easy to split up a list of contacts into different categories and send out more personalised emails" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040) DE Duncan E. Web Specialist > "Now we have to spend time and money moving because we don't want to be held hostage with continual price increases and no viable options to downgrade..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6705737) JM Joao M. Spinning Instructor > "It has allowed us to automate the error-prone and tedious tasks making our work very accurate and less demanding." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440201) HH Hendrik H. Marketing manager > "Their customer service however is the worst I ever experienced. If you have a question, you have to open a chat and talk to people that don't know..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6452695) KP Khevana P. Tech Lead > "We have been using ActiveCampaign for the last few years and have lots of automation and customization based on Active Campaign." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6503130) ST Sarah T. Health Coach > "sometimes I find it tricky to choose the right form and/or when having multiple tags for segmenting" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6644647) FG Fabrizio G. Design Lead > "This platform has the most profitable marketing campaigns management and monitoring capabilities." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7038963) CO Chris O. President > "The platform's visual design and user interface aren't quite as polished or modern as competitors like HubSpot." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6579310) BL Billy L. Operations > "Activecampaign is a great way to store a central contact list and send out marketing emails - that's what I use it for" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040) DL Dimitris L. Team Lead > "Our forms were not capturing leads for 4 months." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375) BT Bodamer T. Foreign Language and Localization Administrator > "It allows us to come up with personalized campaigns to capture a targeted audience." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6338693) KS Kathryn S. Owner > "Decent features but outrageous pricing practices." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123) CN Christophe N. Thérapist > "Thanks to the integration of artificial intelligence, this work is greatly accelerated for a truly professional result." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121) DK Dan K. Founder > "I want to downgrade and they won't let me until my next renewal in a year." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890) JF Joe F. Associate Professor of Law > "It allows us to strategize our marketing campaigns in order to make them more successful." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6720501) DK Dan K. Founder > "There are many issues: 1) the system has a steep learning curve." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890) SM Selena M. Singing Coach > "The customer support has been really helpful, they've given me all the time I needed to understand my problems and provide tailored solutions." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) ClJ Céline J. Social Media Manager > "We also noticed that getting in touch with human support tends to be impossible." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6873052) JM Joao M. Spinning Instructor > "We have had it all right running our digital marketing campaigns with ActiveCampaign and the automations has taken a huge fight for us." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440201) CB Caspar B. Digital Marketing Manager > "Not easy to track UTM data through forms." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) Christina S. Area Director of Sales > "Powerful marketing analytical tools that gives accurate reports about campaigns performance." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6342026) PK Paulette K. Credit Risk Analyst > "The landing page builder feels a bit basic compared to similar tools." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6486875) MH Marcus H. CEO > "Additionally, the API is well-documented and versatile, offering seamless integration with other tools and platforms." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691) FG Francesco G. Partner > "the prices have gone up consistently without a serious improvement in features despite their position in the market, their integration with..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6114791) Emma B. Senior Director Product Marketing > "We can now automate our email processes, keep closer tabs on our conversion rates, and reduce the time it takes to send out communications thanks to..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4969107) SM Selena M. Singing Coach > "It was good in many ways but the issue I described above was extremely frustrating and disappointing and is part of the reason I'm leaving." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) MA Mitusha A. Developer > "ActiveCampaign has helped me gain leads via social marketing content and get the information on the internal Slack channel and Salesforce that is..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6061447) Carlos P. Key Account Manager > "Sometimes the size of the source does not stay the same when you alter the path and when you view the source code, everything is just a single row,..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4850688) MH Marcus H. CEO > "The advanced automations are incredibly powerful, allowing for highly personalized and efficient workflows." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691) RA Rahman A. Marketing Specialist > "This can get a little messy, especially when you are dealing with  multiple campaigns." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853) CC Crystal C. researcher > "To further develop the general client experience, you can send customized messages to your site clients." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6481880) CB Caspar B. Digital Marketing Manager > "Bad usability and very buggy." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) JP Jonathan P. CEO > "Useful tool to automate emails to leads and manage our sales process" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6456159) MW Michelle W. Social Media Manager > "Some automations did not work immediately for inexplicable reasons." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6358627) RA Rahman A. Marketing Specialist > "The integrated CRM also helped me maintain clean and responsive customer lists." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853) SM Selena M. Singing Coach > "So I gave up on that automation and others like it." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) John G. Supply Chain Managing Officer > "It helped us revolutionize our marketing strategies allowing us to have more result-oriented marketing efforts which has seen us grow our customers..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6012843) NS Niraj S. Alliance Lead > "UI feels outdated: Not as smooth as competitiors" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6710630) MM Maurizia M. CEO > "It's reliable in its stats and the way it avoids spam." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6860028) MM Michele M. COO > "Some users find it less sophisticated compared to other email marketing tools." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6315119) CM Cam M. Sr. Director > "The behavioral aspect of generating leads, tracking those engaged, and then heavy targeting our engaged users was key; that allowed us to feel as if..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___5025297) BA Brenda A. sales leader > "The lead management wasn't that great, or user friendly. If you added contacts, you had to remove old contacts - seems that could be better..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6234656) GM Gary M. reviewer > "The stage is a unique advantage in robotizing Client Experience (CX) for different perspectives like offers, lead magnets, bulletins, and changes in..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6130750) CK Colin K. Nutrition Coach > "Sometimes its A little bit slow and this can be quite annoying" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6341613) SM Serene M. Head of Production and Development > "Availability of a wide range of free email templates is among the things I 👑 ActiveCampaign for." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6474322) HH Hendrik H. Marketing manager > "You have to wait over a week to get any word from customer service." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6452695) [View Reviews](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) DN Delvin N. Founder > "I like the automated Meeting Booking: Once a prospect shows interest, the AI can analyze their response, answer common objections, and automatically..." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___7049991) CC Christina C. Manager > "High-volume data imports can slow performance, and certain reporting options are less flexible for complex workflows." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___7078901) Muhammad G. Network technical > "The platform helps streamline B2B sales activities through automation and clear pipeline visibility, making it easier to manage leads and stay..." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___7071078) VR Verified Reviewer verificator > "We occasionally experience minor delays when loading large reports, which can slow down our workflow a bit during busy periods." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___7051471) Hov G. Chief of marketing > "Having our contact database, enrichment, outreach, and analytics in a single, secure platform has simplified our tech stack and reduced our costs." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___7063710) Andre Miguel G. Admin Assistant > "Advanced automation and reporting features may require extra time to master, and small teams might find certain plans expensive." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___7081831) VR Verified Reviewer Virtual Assistant > "The AI agent takes care of the repetitive tasks, allowing my team to focus on high-value activities like closing deals and building relationships." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___7064319) Jade C. CEO > "I was also charged many months upfront for mailboxes when we never launched and also never worked. Despite repeated requests, they have refused to..." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___7054151) IS Insha S. Marketing > "Warmup maintains sender reputation, A/B testing optimizes emails, and auto-replies keep prospects engaged automatically." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___7091722) CL Catherine L. Sourcing Specialist > "If you're a startup trying to stay within a tight budget, adding more agents can get a bit costly, which might make it harder to scale right away." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___7049993) RR Raman R. Sales > "The AI agents excelled at hyper-personalized outreach across email, LinkedIn, and even calls, turning cold prospects into booked meetings with..." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___7003746) Kryssnah Sammay Rosel V. Virtual Assistant > "Additionally, certain niche integrations are missing, and high-volume campaigns may occasionally slow down the system." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___7078134) SK Sevil K. Founder and CEO > "B2B Rocket AI saves hours of manual outreach, automates follow-ups, and improves lead quality with smart AI agents that handle email and LinkedIn..." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___7023424) Jade C. CEO > "I purchased their $5,000 “lifetime access” deal, and it has become obvious that once they collect the money, the support essentially disappears." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___7054151) JT Jacob T. Freelance Photographer > "The most thing i liked about B2B Rocket is that how it helped me in boosting my B2B sales automation and efficiency, with offering features like..." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___6831017) Peter O. Accountant > "In particular, the custom field limitation and other limitations such as issues with data merging and activity tracking are not aligned with my..." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___6399600) MS Marimar S. Freelancer > "The AI agent's autonomous actions, spanning from lead identification to conducting chat sessions and arranging meetings, have led to a noteworthy..." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___6831185) Ernesto T. Customer Specialist > "When handling large volumes of email, there can be slight delays in loading or organizing messages." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___7083507) EM Erisha M. Admin > "Having smart computer features and helpful customer support together makes this tool really good for finding new customers and adding it to our..." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___6848254) VR Verified Reviewer Verifier > "Given my preference for managing tasks on the go, the lack of optimal mobile responsiveness became a notable inconvenience." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___7004791) RR Raman R. Sales > "The integration with our CRM was seamless, and the real-time analytics dashboard provided actionable insights that helped us refine campaigns on the..." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___7003746) JB Jonathan B. Administrator > "Mailbox organization options are somewhat basic." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___7051407) SK Sevil K. Founder and CEO > "A powerful AI-driven outreach tool that streamlines B2B sales, enhances productivity, and delivers solid results once properly configured and..." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___7023424) GM Gephrey M. csr > "I feel that focusing too much on automation may overlook the importance of human intuition in sales." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___7048155) Mark Joedel D. Virtual Assistant > "It has helped us create a more cohesive and effective outreach strategy, allowing us to meet our contacts on their preferred platforms." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___7093756) SD Summer D. software development > "B2BRocket currently lacks or has way too less data for retail outlet counts." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___6841015) DR Daniel R. Creative Hybrid Developer > "allows me to develop an Ideal Customer Profile (ICP) and craft detailed customer personas, enabling laser-focused targeting. While occasionally..." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___6825366) ACT ARMIE CLARISSE T. Virtual assistant > "The only downside I noticed is that some AI-generated messages can sound a little too generic if not customized." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___7041020) TA Tasya A. Operational Manager > "B2B Rocket gives everything I need in one place—AI agents, contact data, email campaigns, and CRM integration." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___7068193) Jhorezel O. Virtual Assistant > "As a small business owner, the cost feels a bit steep, especially when you’re just starting out." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___7074185) HO Hungkaka O. Project Manager > "The behavior-driven triggers in prospect follow-ups enable us to send messages based on specific prospect behaviors, enhancing the relevance of our..." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___7020241) FVT Frank V. T. Director of Biz Dev > "Followed all the guidance, even got suggestions with their team, worked with their B2B list which didn't work, purchased our own list - and now we..." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___6594657) Carlos D. HSE Officer > "B2B Rocket have an easy and user friendly interface, the ability to automate quality lead generation is remarkable, this provides 100% uptime in the..." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___6870544) VR Verified Reviewer Sales Representative > "It sometime too slow and not smart enough with my personal tasks which I don't like, if they can fix the problem I mentioned." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___7013199) CC Christina C. Manager > "What I liked most about B2B Rocket is its strong focus on innovation and efficiency in helping businesses scale their outreach and sales processes." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___7078901) VR Verified Reviewer Managing Director > "They sold me a lifetime license before I ever used it (my mistake for buying)." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___7128660) MD Marcelo D. Marketing Specialist > "The automation actually works: it sends, follows up, organizes leads, and tracks replies without you babysitting the process." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___7047539) VO Venus O. systems analyst > "The platform might be complex to navigate for new users or smaller businesses, there's also a steep learning curve that could hinder quick adoption..." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___6360819) VR Verified Reviewer Developer > "The AI agent takes care of the lead generation and engagement, which means I can focus on other aspects of growing my business." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___7064284) RT Ridwan T. Certification engineer > "It can also be costly for small businesses, and some features don’t always perform as smoothly as expected." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___7027626) AS Ali S. Tech Engineer > "The natural language processing (NLP) capabilities ensure that complex inquiries are understood accurately, providing in-depth insights into our..." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___6820801) VR Verified Reviewer Marketing > "The starting price ($2,450/month) is too steep for small startups or solo founders." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___6831705) ARP Anisa Rahma P. Content writer > "The AI-powered writing assistant help me generate high-quality content quickly and efficiently, allowing me to focus on other important tasks" [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___6855342) VR Verified Reviewer Founder > "The support team hardly helped and the platform was extremely buggy." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___7129904) Anna Charissa A. Admin VA > "B2B Rocket helps a lot with automating outreach and follow-ups, which saves time especially when managing multiple tasks." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___7086608) Sunee S. SEO content writer > "The main drawback is the learning curve, which can be a bit steep at first." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___6872308) RH Ryan H. Developer > "It's focus on personalized communication, combined with effective A/B testing, made our email campaigns highly engaging and successful." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___7047464) VR Verified Reviewer Founding Partner > "We were promised a much quicker start on our campaigns, but were given no assistance when they didn't meet our expectations." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___6833027) MH Mira H. Virtual Assistant > "It keeps my outreach consistent, connects me with the right people, and lets me focus more on building real relationships and closing deals instead..." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___7011672) Jhorezel O. Virtual Assistant > "The only downside for me is the price." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___7074185) EM Eya M. Executive > "I really like how B2B Rocket simplifies lead generation and automates outreach, helping businesses save time while connecting with high-quality..." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___7031641) AM ANN M. Owner > "A lot of time is wasted when reworking the selection algorithm and messaging." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___6405860) VR Verified Reviewer verificator > "The platform centralizes our Sales Management, turning a previously scattered process into one unified system." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___7051471) SH Sopyan H. Email marketing > "Some user may find learning to costumize hard." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___6855690) Rizel B. SDR > "Intent scoring and enrichment let the platform highlight prospects showing interest and fill missing contact details." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___7069459) FVT Frank V. T. Director of Biz Dev > "Emailed the Account Executive, who disappears after you pay, she no longer works there." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___6594657) Joshua James C. Data Executive > "Reporting gives clear insights into open, response, and conversion rates, making it easy to see which campaigns perform best." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___7081992) JV James V. Supply Chain Consultant > "AI-driven features didn’t live up to the hype." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___6510413) Natasha C. Enterpreneur > "Together these features make message iteration faster, so teams spend less time drafting and more time following up with engaged prospects." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___7087356) AM ANN M. Owner > "It also has an unreliable data inventory." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___6405860) Princess Lilibeth U. complaints manager > "The ability to visualize our entire sales pipeline on one simple Dashboard has been transformative." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___7052022) Mitchell K. copywriter > "The setup process can be a bit tricky, especially for new users." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___6780980) RH Ryan H. Developer > "Crafting resonant email campaigns with real-time interaction capabilities is a game-changer." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___7047464) JV James V. Supply Chain Consultant > "We wouldn’t recommend it to businesses looking for reliable, effective B2B tools." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___6510413) Nathalia Putri A. Content Writer > "The ability to act on trends quickly increased meetings and shortened feedback loops across teams month over month." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___7058172) JV James V. Supply Chain Consultant > "Poor customer support" [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___6510413) Rui C. BD > "The platform not only saves time with automation but also helps us cut costs, making our sales process much more efficient." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___7075166) AS Attila S. Founder > "I'd rather not - I'm sure they're lovely people, but if you can't use yoru own software for outreach, that's not something people should be using." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#SoftwareAdvice___6214539) Baby Jane D. Virtual Assistant > "The platform fits well into our sales process and helps us maintain consistency across all outreach efforts" [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___7093742) Deepak G. Social media marketer > "It doesn't provide a free trial." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___6013487) CL Catherine L. Sourcing Specialist > "With 3 AI agents running, we were able to uncover a lot of new opportunities about 3,700+ leads each month." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___7049993) Deepak G. Social media marketer > "It just gives the demo which is not good." [See full review](https://www.capterra.com/p/10012202/B2B-Rocket/#Capterra___6013487) [View Reviews](https://www.capterra.com/p/10012202/B2B-Rocket/reviews/) ## User interface [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) 4.56 (2,561) [B2B Rocket](https://www.capterra.com/p/10012202/B2B-Rocket/) 4.82 (307) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features ActiveCampaign Top features 47/50 - Activity Dashboard - AI Copilot - Alerts/Notifications - API - Calendar Management - Campaign Management - Channel Management - Commission Management - Contact Management - Contract/License Management - CRM - Customer Database - Customer Segmentation - Customizable Fields - Data Import/Export - Deal Management - Document Storage - Drag & Drop - Email Management - Email Marketing - Email Sequences - Email Templates - Email Tracking - Event Triggered Actions - Field Sales Management - Forecasting - Generative AI - Lead Assignment - Lead Capture - Lead Generation - Lead Management - Lead Nurturing - Lead Qualification - List Management - Mobile App - Opportunity Management - Performance Metrics - Pipeline Management - Process/Workflow Automation - Proposal Generation - Quotes/Estimates - Real-Time Data - Real-Time Reporting - Referral Tracking - Reminders - Reporting & Statistics - Sales Activity Management - Sales Trend Analysis - Task Management - Territory Management [See all features](https://www.capterra.com/p/79367/ActiveCampaign/#features) B2B Rocket 12/50 - Activity Dashboard - AI Copilot - Alerts/Notifications - API - Calendar Management - Campaign Management - Channel Management - Commission Management - Contact Management - Contract/License Management - CRM - Customer Database - Customer Segmentation - Customizable Fields - Data Import/Export - Deal Management - Document Storage - Drag & Drop - Email Management - Email Marketing - Email Sequences - Email Templates - Email Tracking - Event Triggered Actions - Field Sales Management - Forecasting - Generative AI - Lead Assignment - Lead Capture - Lead Generation - Lead Management - Lead Nurturing - Lead Qualification - List Management - Mobile App - Opportunity Management - Performance Metrics - Pipeline Management - Process/Workflow Automation - Proposal Generation - Quotes/Estimates - Real-Time Data - Real-Time Reporting - Referral Tracking - Reminders - Reporting & Statistics - Sales Activity Management - Sales Trend Analysis - Task Management - Territory Management [See all features](https://www.capterra.com/p/10012202/B2B-Rocket/#features) ### Recognition ActiveCampaign is recognized as a top-rated tool in 5 Capterra Shortlist reports B2B Rocket is recognized as a top-rated tool in 1 Capterra Shortlist reports ### Deployment & support ActiveCampaign Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos B2B Rocket Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details ActiveCampaign - By ActiveCampaign - Located in United States - Founded in 2003 B2B Rocket - By B2B Rocket - Located in United States - Founded in ## Popular Comparisons [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,445)](https://www.capterra.com/p/132996/brevo/reviews/) $15/month Price $9/month 4.5 Features 4.5 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/79367-132996/ActiveCampaign-vs-brevo) [B2B Rocket](https://www.capterra.com/p/10012202/B2B-Rocket/)[4.82 (307)](https://www.capterra.com/p/10012202/B2B-Rocket/reviews/) vs [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[4.40 (18,782)](https://www.capterra.com/p/61368/Salesforce/reviews/) Contact vendor for pricing Price $25/month 4.7 Features 4.4 4.8 Ease of Use 4.0 [View full comparison](https://www.capterra.com/compare/61368-10012202/Salesforce-vs-B2B-Rocket) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,603)](https://www.capterra.com/p/110228/MailChimp/reviews/) $15/month Price $13/month 4.5 Features 4.4 4.2 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/79367-110228/ActiveCampaign-vs-MailChimp) [B2B Rocket](https://www.capterra.com/p/10012202/B2B-Rocket/)[4.82 (307)](https://www.capterra.com/p/10012202/B2B-Rocket/reviews/) vs [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.52 (4,458)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) Contact vendor for pricing Price $20/month 4.7 Features 4.4 4.8 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/152373-10012202/HubSpot-CRM-vs-B2B-Rocket) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) $15/month Price $10/month 4.5 Features 4.5 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/79367-136603/ActiveCampaign-vs-MailerLite) [B2B Rocket](https://www.capterra.com/p/10012202/B2B-Rocket/)[4.82 (307)](https://www.capterra.com/p/10012202/B2B-Rocket/reviews/) vs [BeatRoute](https://www.capterra.com/p/181686/BeatRoute/) [4.26 (35)](https://www.capterra.com/p/181686/BeatRoute/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.7 Features 4.3 4.8 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/181686-10012202/BeatRoute-vs-B2B-Rocket) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,923)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $15/month Price $12/month 4.5 Features 4.2 4.2 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-79367/Constant-Contact-vs-ActiveCampaign) [B2B Rocket](https://www.capterra.com/p/10012202/B2B-Rocket/)[4.82 (307)](https://www.capterra.com/p/10012202/B2B-Rocket/reviews/) vs [Ploomes CRM](https://www.capterra.com/p/207290/Ploomes/)[4.88 (423)](https://www.capterra.com/p/207290/Ploomes/reviews/) Contact vendor for pricing Price $22/month 4.7 Features 4.8 4.8 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/207290-10012202/Ploomes-vs-B2B-Rocket) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) $15/month Price $9/month 4.5 Features 4.5 4.2 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/79367-147415/ActiveCampaign-vs-EmailOctopus) [B2B Rocket](https://www.capterra.com/p/10012202/B2B-Rocket/)[4.82 (307)](https://www.capterra.com/p/10012202/B2B-Rocket/reviews/) vs [Corefactors](https://www.capterra.com/p/153366/Corefactors/)[4.41 (132)](https://www.capterra.com/p/153366/Corefactors/reviews/) Contact vendor for pricing Price $8.99/month 4.7 Features 4.3 4.8 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/153366-10012202/Corefactors-vs-B2B-Rocket) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.83 (2,127)](https://www.capterra.com/p/198994/Systeme/reviews/) $15/month Price $17/month 4.5 Features 4.7 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/79367-198994/ActiveCampaign-vs-Systeme) [B2B Rocket](https://www.capterra.com/p/10012202/B2B-Rocket/)[4.82 (307)](https://www.capterra.com/p/10012202/B2B-Rocket/reviews/) vs [Consensus](https://www.capterra.com/p/141255/Consensus/)[4.89 (323)](https://www.capterra.com/p/141255/Consensus/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.7 Features 4.8 4.8 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/141255-10012202/Consensus-vs-B2B-Rocket)