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ActiveCampaign vs Grawt: Which is a better fit?

Updated on December 6th, 2024
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Summary
Key features rated by users
Features selected based on 4,869 reviews from Lead Generation users.
% Fit
High performer
Feature ratings
Lead Capture
4.5
Drip Campaigns
4.7
Contact Database
4.4
Lead Management
4.5
Campaign Planning
4.6
% Fit
Missing features
Not enough reviews
Feature ratings
Lead Capture
5.0
Drip Campaigns
NA
Contact Database
NA
Lead Management
4.8
Campaign Planning
NA
User satisfaction
4.6
User reviews2,487
Ease of use
4.2
Functionality
4.5
Value for money
4.4
Customer support
4.4
4.7
User reviews27
Ease of use
4.6
Functionality
4.7
Value for money
4.8
Customer support
5.0
Price starts from
Monthly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation.

Solopreneurs, Small Local Businesses, Marketing Agencies, Content Creators, SaaS Businesses.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
Michael P
Owner
3.0

Mike: My name is Mike. I'm a small business owner. I'm giving ActiveCampaign a three out of five stars today. Before using ActiveCampaign, I had been doing things pretty manually in terms of sending out email blasts and sort of just general marketing stuff. I had tried a couple of different other companies as well actually after using ActiveCampaign. I tried a couple different ones. I used another one called GetResponse. While I liked using ActiveCampaign better than GetResponse, I did run into some issues trying to incorporate ActiveCampaign into our workflow, but I was able to do the basic job of email marketing and trying to keep track of a flow in terms of emailing prospective clients as well as current clients. Originally, I chose ActiveCampaign because it came recommended from a few different people and for good reason. The program can do a whole lot of different things. It certainly works well if you're looking for a really in-depth platform that you can create content to blast out to your contacts and prospective clients. For me, it was a little bit too in depth almost where it was more than what we needed, so I ended up not using it in the long run. But definitely that was kind of the main reason that I started using it and unfortunately just never really got the hang of it. So I wouldn't say that ActiveCampaign is the easiest program to get started with, to be honest. It does require some back knowledge. I'm not a marketing expert. My partner who is more adept with it also had just some issues sort of getting the whole thing going. It's pretty easy to get a basic template going and to get a funnel going and all that stuff. It is fairly simple, but we did run into some issues and unfortunately the help in terms of the customer service wasn't the best, so we never were really fully able to right the ship. So after using it for almost a year plus, we worked out of using ActiveCampaign. So unfortunately, I wouldn't say the easiest program to get going. If you're an expert, I'm sure that it's a lot easier, but I guess I wouldn't say for beginner users, not the easiest. So if you're thinking about using ActiveCampaign, I would definitely just recommend doing some research on the platform itself just to sort of get acquainted with it and to understand all the in-depth features that it can do, which are definitely plentiful. If you're an expert or advanced user in email marketing and content creation, email templates, you're probably going to have a pretty good time with it. The funnel system is very in depth and very good. If you're a beginner or just sort of looking to get started, I would probably shy away from using something like this unfortunately. It is worth your time to check out. It's definitely a good platform overall. It didn't work for me personally, but that doesn't mean that it won't work for others. So yeah, I mean, if you're watching this, you're probably doing a good amount of due diligence. It's worth spending a little bit of time checking it out. It may fit like a glove for certain businesses and certain types of marketing techniques, but for me, it didn't end up working out unfortunately.

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User interface
79367 video thumbnail}
1 Video
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1 Video
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5 screenshots
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4 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
Activity Dashboard
207
Important
Activity Tracking
388
Important

ActiveCampaign

16/45
  • Activity Tracking
  • Alerts/Notifications
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Chat/Messaging
  • Contact Database
  • Conversion Tracking
  • CRM
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop
  • Email Management
  • Email Marketing
  • Forms Management
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Lead Segmentation
  • Lead Verification/Validation
  • Multi-Campaign
  • Pipeline Management
  • Prospecting Tools
  • Real-Time Notifications
  • Reporting & Statistics
  • Search/Filter
  • Social Media Integration
  • Web Forms
  • Activity Dashboard
  • API
  • Autoresponders
  • Campaign Analytics
  • Contact Management
  • Customer Segmentation
  • Customizable Branding
  • Drip Campaigns
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Landing Pages/Web Forms
  • Lead Capture
  • Multi-Channel Marketing
  • Template Management
  • Third-Party Integrations
See All features
Hide Lead Generation Software Features -

Grawt

Top Features
17/45
Show Lead Generation Software Features +
ActiveCampaign
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Grawt
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
ActiveCampaign
  • By ActiveCampaign
  • Located in United States
  • Founded in 2003
Grawt
  • By Kuick
  • Located in United States
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