# ActiveCampaign vs. Mailchimp: Detailed Features and Cost Comparison 2025 | Capterra

> ActiveCampaign vs Mailchimp: Which tool is right for you? Dive into our detailed comparison of their features, costs, and user experience to make your decision.

Source: https://www.capterra.com/compare/79367-110228/ActiveCampaign-vs-MailChImp

---

# ActiveCampaign vs. Mailchimp: Features and Cost Comparison

Written by[Shephalii Kapoor](https://www.capterra.com/resources/author/skapoor/)and edited by[Lindsay Page](https://www.capterra.com/resources/author/lindsay-page/)

•

Last updated on August 27, 2025

Your comparison:

ActiveCampaignMailchimp2/4 selected

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.5 (17565)](https://www.capterra.com/p/110228/MailChimp/reviews/)

[## ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

[## Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.5 (17565)](https://www.capterra.com/p/110228/MailChimp/reviews/)

Starting Price

$15.00/month

Starting Price

$15.00/month

Value-for-Money

4.3

Functionality

4.5

Ease of Use

4.2

Customer Service

4.4

Starting Price

$13.00/month

Starting Price

$13.00/month

Value-for-Money

4.4

Functionality

4.4

Ease of Use

4.4

Customer Service

4.2

Reviews Sentiment

Based on [2,561 reviews](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

Positive

2,381

Neutral

118

Negative

62

Positive

2,381

Neutral

118

Negative

62

Reviews Sentiment

Based on [17,565 reviews](https://www.capterra.com/p/110228/MailChimp/reviews/)

Positive

16,081

Neutral

1,209

Negative

275

Positive

16,081

Neutral

1,209

Negative

275

Best for (according to reviews)

-   Building complex, behavior-triggered automations.
-   Re-engaging leads with personalized workflows.
-   Accessing responsive support and CRM integration.

Best for (according to reviews)

-   Creating visually appealing, professional emails quickly.
-   Multichannel outreach including social media.
-   Beginners or teams needing a fast learning curve.

## Not a match? Find software alternatives tailored to your priorities.

These software suggestions are similar to those you’re currently comparing.

### Marketo Engage

4.3 (710)

* * *

Starting Price

Contact vendor for pricing

Free Trial

Free Version

* * *

User rating

87%

of reviewers  
rated it above 4 stars

* * *

Highest Rated

### EngageBay CRM

4.7 (907)

* * *

Starting Price

$14.99

Per User,Per Month

Free Trial

Free Version

* * *

User rating

97%

of reviewers  
rated it above 4 stars

* * *

### HubSpot Marketing Hub

4.5 (6,217)

* * *

Starting Price

$15.00

Per User,Per Month

Free Trial

Free Version

* * *

User rating

93%

of reviewers  
rated it above 4 stars

* * *

### Constant Contact

4.3 (2,911)

* * *

Starting Price

$12.00

Usage Based,Per Month

Free Trial

Free Version

* * *

User rating

86%

of reviewers  
rated it above 4 stars

* * *

## Reviewer verdict

ActiveCampaign and Mailchimp both excel in email marketing, but they cater to different team needs and campaign complexity. Mailchimp is a great fit for small businesses and solo marketers who want to **launch polished campaigns** **quickly with minimal setup**. ActiveCampaign fits teams that need **deeper automation, CRM integration**, and **advanced segmentation** to support more complex customer journeys.

Pricing varies significantly between the two, with ActiveCampaign proving more expensive. Only Mailchimp offers a **fully free tier,** and its initial paid Essentials plan starts at around **$13 per month (for 500 contacts) billed monthly**. 

ActiveCampaign’s Starter plan begins at **$15 per month (billed monthly)**. Yet, Mailchimp’s pricing increases with contact list size, and some features are locked behind higher tiers, with ActiveCampaign’s plans proving more feature-rich from the start.

If your team values **automation depth and lead nurturing**, ActiveCampaign fits better. If you prioritize **simplicity, design, and multichannel communication**, Mailchimp wins. Choose based on your team’s technical comfort and campaign complexity.

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Features comparison

Here’s how ActiveCampaign and Mailchimp compare across the four core features users care about most in email marketing.[\[1\]](#footnotes).

Key features in Email Marketing rated by users

Email Marketing

4.7 (2561)

Marketing Automation

4.7 (2561)

API

4.3 (2561)

Lead Capture

4.4 (2561)

Email Marketing

4.6 (17565)

Marketing Automation

4.4 (17565)

API

4.3 (17565)

Lead Capture

4.3 (17565)

### Email marketing

4.56 (2561)

Key reviewer takeaways

Helps businesses automate marketing campaigns and manage contacts. You can create, send, and track a variety of email campaigns, including one-off broadcasts, automated series, and targeted newsletters. Users appreciate its integrations and intuitive interface, but some mention issues and challenges with usability and customization.

4.48 (17565)

Key reviewer takeaways

Enables businesses to create and manage email campaigns with ease. You can leverage this feature to create, send, and track a variety of email campaigns, including one-off broadcasts, automated customer journeys, and transactional emails. Users appreciate its templates and automation, but some report issues with interface complexity and deliverability.

Pros & cons based on reviews

Enables efficient contact management and outreach, simplifying email marketing efforts for better prospect engagement.

Email customization and categorization, while extensive, can feel overwhelming and unintuitive for some users.

Pros & cons based on reviews

Offers customizable templates and automation for efficient email campaigns.

Interface complexity and occasional deliverability issues frustrate some users.

### Marketing automation

4.56 (2561)

Key reviewer takeaways

Enables automation of marketing workflows and customer journeys. It allows for highly complex, multi-channel automated workflows that can be triggered by a wide range of user behaviors and data points, including a built-in CRM and lead scoring.Users value its time-saving automation and integration capabilities.

4.48 (17565)

Key reviewer takeaways

Helps users automate marketing tasks and customer engagement. You can use this feature to build automated customer journeys that send emails based on specific triggers, such as a welcome email for new subscribers or a follow-up for abandoned carts.Users appreciate its time-saving automation and campaign triggers.

Pros & cons based on reviews

Automates repetitive marketing tasks, saving time and improving campaign consistency.

Initial setup and workflow customization can be complex for new users.

Pros & cons based on reviews

Automates repetitive marketing tasks, improving campaign efficiency and user engagement.

Setup and customization of automation workflows can be confusing for new users.

### API

4.56 (2561)

Key reviewer takeaways

Supports integration with external tools via its application programming interface (API). This feature can be used to integrate ActiveCampaign with your existing software, synchronize data across platforms, and build custom applications that interact directly with your account.Users appreciate the flexibility and connectivity, but some report issues with documentation.

4.48 (17565)

Key reviewer takeaways

Enables integration with CRM, eCommerce, and analytics tools via its API. Users rely on it for syncing contact data and triggering campaigns, but some face challenges with setup, authentication, and limited documentation.

Pros & cons based on reviews

Offers flexible integration with third-party tools through its API.

API documentation can be confusing for some users.

Pros & cons based on reviews

Facilitates integration with third-party tools, enhancing automation capabilities.

API documentation and setup can be difficult for non-technical users.

### Lead capture

4.56 (2561)

Key reviewer takeaways

Helps SMBs capture and manage leads through automated workflows. This feature helps you create and embed forms on your website, design landing pages, and capture contact information from visitors. Users value its ability to track and organize prospects, but some report difficulties with customization and lead segmentation.

4.48 (17565)

Key reviewer takeaways

Centralizes case files, client records, and templates, simplifying document access and supporting automation integrations. Users value structured workflows but note file size limits and multi-step saving processes as usability drawbacks.

Pros & cons based on reviews

Simplifies lead tracking and organization, improving sales team visibility.

Customizing lead segmentation and workflows can be challenging for some users.

Pros & cons based on reviews

Simplifies organization and retrieval of client papers, court records, and essential documents.

Template functions can cause formatting issues, even when using Mailchimp desktop.

## Pricing comparison

ActiveCampaign and Mailchimp both offer free trial, scalable pricing tiers, and good value depending on your team’s size and complexity. This section breaks down their pricing structure and how users rate their overall value.

4.56 (2561)

Key reviewer takeaways

ActiveCampaign offers tiered pricing focused on marketing automation. Lower-tier plans include core features such as basic reporting and automation builder while higher tiers add powerful features, including predictive sending and premium segmentation.

4.48 (17565)

Key reviewer takeaways

Mailchimp's pricing is structured to cater to a range of users, starting with a free plan for up to 500 contacts. Paid plans add features such as custom templates, advanced segmentation, and multivariate testing. Costs increase with audience size, making its pricing scalable and adaptable to different business needs.

Starting price

$15.00

Flat Rate, Per Month

Up to 500 users

Free Trial

Free Version

Starting price

$13.00

Flat Rate, Per Month

Up to 500 users

Free Trial

Free Version

Value-for-money reviewer insights

Users appreciate ActiveCampaign’s affordable entry plans, flexible pricing, and strong automation/CRM features. However, costs rise quickly with larger contact lists and advanced features require pricier plans. Some find it expensive versus competitors, but many still see it as a worthwhile investment for its performance and return on investment (ROI).

[View pricing plans](https://www.capterra.com/p/79367/ActiveCampaign/pricing/)

SMBs value Mailchimp’s generous free tier, pay-as-you-go options, and integrations. However, costs rise steeply with larger lists and advanced features, making it less competitive than alternatives for scaling businesses. Overall, it’s cost-effective for startups, but value declines unless premium features are fully utilized.

[View pricing plans](https://www.capterra.com/p/110228/MailChimp/pricing/)

## Integrations comparison

Integrations play a key role in streamlining workflows, this section compares how ActiveCampaign and Mailchimp handle third-party app connections and user access across plans.

4.56 (2561)

Key reviewer takeaways

ActiveCampaign offers an extensive App Directory with over 950 integrations with popular tools.These partnerships, which are generally available from the Starter plan, are designed to create seamless workflows and centralize data from various platforms, including CRMs and eCommerce stores, though some premium CRM integrations may require higher-tier plans.

ActiveCampaign’s broad integrations with WordPress, CRMs, and APIs make it popular for centralized marketing automation. Users appreciate its flexible options, but some report limited integrations, restricted landing page customization, onboarding friction, and mobile app constraints, seeking greater depth and flexibility in certain areas.

4.48 (17565)

Key reviewer takeaways

Mailchimp's integrations library includes connections with over 300 apps. The majority of these integrations are available even with the free plan, allowing users to sync audience data and automate campaigns from the start. However, certain advanced features within some integrations may be exclusive to its paid tiers.

Mailchimp’s integrations are highly praised for versatility and seamless connections with platforms such as WordPress and Shopify. Users value audience tracking and workflow management, but note certain limitations with complex automations, affiliate links, WooCommerce performance, and email layout adaptation across devices.

Popular Integrations

Compare available integrations between ActiveCampaign and Mailchimp.

### Chargebee

ActiveCampaign

Mailchimp

### Buffer

ActiveCampaign

Mailchimp

### Bizzabo

ActiveCampaign

Mailchimp

### Calendly

ActiveCampaign

Mailchimp

### FullContact

ActiveCampaign

Mailchimp

### QuickBooks Online

ActiveCampaign

Mailchimp

### Airtable

ActiveCampaign

Mailchimp

### Acuity Scheduling

ActiveCampaign

Mailchimp

## Which one is best for my use case?

Choosing between ActiveCampaign and Mailchimp depends on your business needs, technical expertise, and marketing goals. To help you decide, here’s how each tool stacks up across business sizes, industries, and team functions.

Key reviewer takeaways

ActiveCampaign is heavily favored by small businesses, suggesting it’s tailored more for lean teams with focused marketing needs. The software is optimized for smaller teams seeking specialized automation without enterprise-level complexity.

Reviewer's company size

Based on 2561 reviews

Small Business(1-200)

91%

Mid-Size Businesses(201-500)

2%

Enterprise(500+)

3%

Others(500+)

3%

> “It makes it easy to create and personalize marketing campaigns to grab audience attention. Reliable work automations to perform the repetitive tasks. Offer efficient way like chats...”

Christina Soto

Hospitality

[Continue reading](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6342026)

Popular Industries

Professional Services32%

Based on 2290 reviews

Professional Services

32%

IT & Software Development

15%

Health & Medicine

14%

Others

40%

ActiveCampaign is most reviewed by users in professional services, followed by IT and healthcare, showing its strength in service-driven and tech-savvy industries. This reveals that the system is more focused on structured, service-oriented workflows.

> “It's a complete CRM Software at an affordable price point that easily competes with Hubspot.”

JA

Javier Aguilar

Education Management

[Continue reading](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6556780)

Teams that use ActiveCampaign the most

Marketing Teams28%

Based on 385 reviews

Marketing

28%

Administrative

13%

Entrepreneurs/Owners

12%

Others

46%

ActiveCampaign’s users are mostly from marketing teams, administrative staff and entrepreneurs, showing its strength in campaign management and business-owner workflows. The software is also used by other teams that may include sales, support, and small business operations, pointing to its utility in managing customer journeys and lead nurturing.

Key reviewer takeaways

Mailchimp has a more diverse reviewer base across business sizes, including small, midsize, and enterprise companies. While the majority of its reviewers are from small businesses, the remaining portion represents larger firms, indicating broader adoption.

Reviewer's company size

Based on 17565 reviews

Small Business(1-200)

72%

Mid-Size Businesses(201-500)

4%

Enterprise(500+)

9%

Others(500+)

14%

> “It has a lot of features on the free plan which is incredibly attractive to any client, especially ones that are just starting out”

YE

Yolandi Erasmus

Management Consulting

[Continue reading](https://www.capterra.com/p/110228/MailChimp/#Capterra___4581446)

Popular Industries

Professional Services21%

Based on 13733 reviews

Professional Services

21%

IT & Software Development

21%

Retail, Consumer Goods & Services

12%

Others

46%

Mailchimp shows strong adoption in professional services and IT, but also stands out for its broader reach into retail, consumer goods, and other industries. This distribution suggests that Mailchimp is not only favored by service-based and tech-driven teams but also resonates with product-focused businesses prioritizing brand visibility and customer engagement.

> “Mailchimp has a simple builder that makes it usable by any of our staff to quickly build and deploy an email.”

BB

Bonnie Beauchamp

Non-Profit Organization Management

[Continue reading](https://www.capterra.com/p/110228/MailChimp/#Capterra___6684847)

Teams that use Mailchimp the most

Marketing Teams25%

Based on 1395 reviews

Marketing

25%

Administrative

20%

Creative & Design

11%

Others

44%

Mailchimp, while also popular with marketers, sees notable adoption among administrative and creative teams. This spread suggests Mailchimp’s versatility in supporting both operational and visual content roles. Other teams using Mailchimp may span education, nonprofits, and product teams, reflecting its broad appeal for outreach, branding, and audience engagement across sectors.

## User experience

User experience goes beyond design—it includes ease of use, support availability, and platform reliability. This section compares how ActiveCampaign and Mailchimp perform across usability, customer service, and security.

4.24 (1008)

Key reviewer takeaways

ActiveCampaign’s intuitive interface and smooth onboarding process are widely praised, enabling users to manage tasks efficiently. Most users find it easy to navigate and user-friendly, though some mention a steep learning curve and occasional usability challenges, indicating room for further streamlining and improvement.

Pros & cons based on reviews

Customizable workflows and robust automation features.

Extensive resources and guides help users navigate the system.

Some features, like image resizing and form customization, lack flexibility and can be frustrating to use.

The interface can be unattractive and unintuitive for less tech-savvy users.

4.40 (2927)

Key reviewer takeaways

Mailchimp’s intuitive interface and minimal learning curve provide a positive user experience, making it easy for users to navigate and manage campaigns efficiently. Most users find it straightforward to adopt, though some mention that training resources could be improved and the interface occasionally lacks clarity in certain areas.

Pros & cons based on reviews

Intuitive drag-and-drop editor and clean, user-friendly interface.

Easy image uploads and strong design support features.

Limited form and design customization options.

New interface changes and editor can feel less intuitive.

## Support and customer service

4.32 (838)

Key reviewer takeaways

ActiveCampaign offers a wide range of support options, including email and live chat, with phone support available for sales inquiries. The platform also includes a help center with extensive documentation, tutorials, and product updates, as well as on-demand training videos and webinars.

Email/Help DeskFAQs/ForumKnowledge BasePhone Support24/7 (Live rep)Chat

ActiveCampaign’s customer support receives generally positive feedback, with majority users expressing satisfaction with the support team’s helpfulness and responsiveness. However, some users report dissatisfaction, citing communication issues or unmet expectations.

4.19 (2094)

Key reviewer takeaways

Mailchimp's support varies by plan, starting with a 24/7 help center and chatbot for all users. Free plans get 30 days of email support, while Essentials and Standard tiers include 24/7 chat and email support. Premium users receive priority support, plus dedicated onboarding.

Email/Help DeskFAQs/ForumKnowledge BasePhone Support24/7 (Live rep)Chat

Majority of Mailchimp users are satisfied with the software’s support system. In general, users appreciate the platform’s helpful resources and support team, but a few also highlight limited access to live support and slow responsiveness, especially on lower-tier plans.

## Security and reliability

4.56 (2561)

Key reviewer takeaways

ActiveCampaign delivers enterprise-grade security with two-factor authentication, encrypted data storage and transmission, and granular user permissions. Its cloud infrastructure is GDPR-compliant and regularly audited, ensuring data integrity and privacy. Users trust its reliability for managing sensitive marketing and customer information securely and efficiently.

Best for:

Uses multi-factor authentication, single sign-on (SSO), and layered access controls. Data is stored in secure, single-tenancy centers, with daily vulnerability scans, ongoing penetration testing, and security embedded in development. Multi-factor authentication (MFA), Health Insurance Portability and Accountability Act (HIPAA) compliance, Application firewalling, Vulnerability scanning.

4.48 (17565)

Key reviewer takeaways

Mailchimp employs robust security measures, including two-factor authentication, encrypted data storage and transmission, and role-based access controls. Its cloud infrastructure meets industry standards for data protection, giving users confidence in safeguarding sensitive information while maintaining reliable, easy access to their marketing assets.

Best for:

Uses TLS encryption, hashed passwords, and multi-factor authentication (2FA) via SMS or authenticator apps to protect user accounts. Data is stored in secure data centers with monitoring, and regular backups to ensure compliance with standards like SOC 2 and ISO 27001. Hashed passwords, Transport layer security (TLS) encryption, Two-factor (2FA) authentication, External and internal security penetration tests.

## Not a match?

Not every tool fits every team. If ActiveCampaign or Mailchimp doesn’t meet your needs, consider these alternatives that offer similar functionality with different strengths in usability, integrations, or AI-powered features.

[Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/)

Best for Small Business

-   More than 118 integrations provided
-   Dashboard Creation features

[EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)[4.65 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)

Best for Small Business

-   More than 32 integrations provided
-   Onboarding features

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,217)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

Best for Small Business

-   More than 217 integrations provided
-   Activity Dashboard features

**Sources**

1.  Our research team identified features from vendor websites (as of August 12, 2025) based on their analysis of what users find valuable or expect from email marketing software. This list is not exhaustive. For additional features, refer to the vendor’s website.
    
2.  Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. They represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar.
    

Need Help Deciding Between ActiveCampaign and Mailchimp?

Talk to a Capterra advisor for free and get results within 15 minutes.

## Popular Comparisons

Looking for side-by-side comparisons? See how popular email marketing tools stack up on pricing, features, and ease of use to find the best fit for your team.

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

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[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,565)](https://www.capterra.com/p/110228/MailChimp/reviews/)

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Features

4.3

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Ease of Use

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[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,565)](https://www.capterra.com/p/110228/MailChimp/reviews/)

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4.4

Features

4.5

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Ease of Use

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[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

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Features

4.2

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Ease of Use

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[View full comparison](https://www.capterra.com/compare/79367-88929/ActiveCampaign-vs-Really-Simple-Systems-CRM)

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Ease of Use

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[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

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$15/month

Price

$16/month

4.5

Features

4.5

4.2

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/79367-153508/ActiveCampaign-vs-Omnisend)

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,565)](https://www.capterra.com/p/110228/MailChimp/reviews/)

vs

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$13/month

Price

$17/month

4.4

Features

4.7

4.4

Ease of Use

4.6

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[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

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Price

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4.5

Features

4.2

4.2

Ease of Use

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Features

4.4

4.4

Ease of Use

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vs

[LeadSquared](https://www.capterra.com/p/130199/LeadSquared/)[4.26 (167)](https://www.capterra.com/p/130199/LeadSquared/reviews/)

$15/month

Price

Contact vendor for pricing

4.5

Features

4.2

4.2

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/79367-130199/ActiveCampaign-vs-LeadSquared)

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,565)](https://www.capterra.com/p/110228/MailChimp/reviews/)

vs

[EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)[4.65 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)

$13/month

Price

$14.99/month

4.4

Features

4.6

4.4

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/110228-178819/MailChimp-vs-EngageBay-Marketing)

## Frequently asked questions

Who is ActiveCampaign best for?

ActiveCampaign is best suited for businesses and marketers who prioritize advanced automation and segmentation capabilities in their email marketing efforts. It is ideal for companies with a need for robust CRM integration and those looking for a platform that supports complex workflows.

Does ActiveCampaign integrate with Mailchimp?

ActiveCampaign does not directly integrate with Mailchimp, as both are competing platforms primarily focused on email marketing and automation. However, users can connect the two indirectly through third-party integration tools. This allows for data synchronization and workflow automation between the platforms, enabling users to leverage features from both systems.

Is there a good alternative to Mailchimp?

Many alternatives to Mailchimp exist, each with different strengths. While some focus on advanced automation, others offer user-friendly interfaces and competitive pricing. The best choice depends on your specific needs. To access the list of top 10 Mailchimp’s alternatives, [click here](https://www.capterra.com/p/110228/MailChimp/alternatives/).

Can you use ActiveCampaign as a CRM?

Yes, ActiveCampaign functions as a CRM, especially in its Plus, Pro, and Enterprise plans. It offers contact management, sales automation, and lead scoring, enabling effective relationship management. Integration with email marketing and automation tools makes it a unified platform for businesses seeking combined marketing and sales capabilities.

Does Mailchimp offer a free forever plan?

Yes, Mailchimp offers a free plan for individuals and small businesses starting out with email marketing. This plan includes up to 500 contacts and allows 1,000 email sends per month (with a daily limit of 500), access to basic templates, forms, and reporting tools, and limited automation features.

Is Mailchimp good for cold outreach?

No, Mailchimp is not a platform for cold emailing. Nevertheless, it provides CRM and sales features that help businesses identify customer pain points before the first contact with them.

## About the authors

[Shephalii Kapoor](https://www.capterra.com/resources/author/skapoor/)

Author

Shephalii Kapoor is a writer at Capterra. She helps small businesses identify the right software for their needs by analyzing user reviews for top-rated...

[Lindsay Page](https://www.capterra.com/resources/author/lindsay-page/)

Editor

Lindsay Page is an editor at Capterra. She specializes in editing data-driven research and tech trends reports for small to midsize businesses. She has more...