ActiveCampaign vs Nimble: Which is a better fit?

Mike: My name is Mike. I'm a small business owner. I'm giving ActiveCampaign a three out of five stars today. Before using ActiveCampaign, I had been doing things pretty manually in terms of sending out email blasts and sort of just general marketing stuff. I had tried a couple of different other companies as well actually after using ActiveCampaign. I tried a couple different ones. I used another one called GetResponse. While I liked using ActiveCampaign better than GetResponse, I did run into some issues trying to incorporate ActiveCampaign into our workflow, but I was able to do the basic job of email marketing and trying to keep track of a flow in terms of emailing prospective clients as well as current clients. Originally, I chose ActiveCampaign because it came recommended from a few different people and for good reason. The program can do a whole lot of different things. It certainly works well if you're looking for a really in-depth platform that you can create content to blast out to your contacts and prospective clients. For me, it was a little bit too in depth almost where it was more than what we needed, so I ended up not using it in the long run. But definitely that was kind of the main reason that I started using it and unfortunately just never really got the hang of it. So I wouldn't say that ActiveCampaign is the easiest program to get started with, to be honest. It does require some back knowledge. I'm not a marketing expert. My partner who is more adept with it also had just some issues sort of getting the whole thing going. It's pretty easy to get a basic template going and to get a funnel going and all that stuff. It is fairly simple, but we did run into some issues and unfortunately the help in terms of the customer service wasn't the best, so we never were really fully able to right the ship. So after using it for almost a year plus, we worked out of using ActiveCampaign. So unfortunately, I wouldn't say the easiest program to get going. If you're an expert, I'm sure that it's a lot easier, but I guess I wouldn't say for beginner users, not the easiest. So if you're thinking about using ActiveCampaign, I would definitely just recommend doing some research on the platform itself just to sort of get acquainted with it and to understand all the in-depth features that it can do, which are definitely plentiful. If you're an expert or advanced user in email marketing and content creation, email templates, you're probably going to have a pretty good time with it. The funnel system is very in depth and very good. If you're a beginner or just sort of looking to get started, I would probably shy away from using something like this unfortunately. It is worth your time to check out. It's definitely a good platform overall. It didn't work for me personally, but that doesn't mean that it won't work for others. So yeah, I mean, if you're watching this, you're probably doing a good amount of due diligence. It's worth spending a little bit of time checking it out. It may fit like a glove for certain businesses and certain types of marketing techniques, but for me, it didn't end up working out unfortunately.

Walter: Hi, I'm Walter, director of Sales of ibm/SEIMless. And I rate Nimble a 5. Before using Nimble, we were using HubSpot. I did like HubSpot, but one of the things I did not like as we were growing is as we added additional feature, it became pretty costly for every little feature that we wanted. And we were introduced to Nimble, and I'm trying to think of the other one, I think it's called Monday and Soho. We choose Nimble for the fact that it had everything that we wanted at the price structure, and we were pretty happy with it once we got it up and running. The reason we choose Nimble was majority of the features that we were looking for plus there were additional features that helped us along the way was tracking emails, tracking campaigns. What I mean by tracking campaigns is seeing how many emails in the campaign was actually opened, the percentage, how long they viewed the email, how many times they've actually opened the email and who opened the links to our company website. Getting started with Nimble was actually somewhat easy based on my experience with CRMs. There was a couple of hiccups that we wanted to make sure that we were doing it properly to gather the information and to enter information that we needed, such as customer data, sales tracking, being able to monitor open and close emails. And being able to view emails to retain emails, so that way when we were sending out campaigns or emailing a customer regarding projects or introducing ourself, we had a copyright in front of us without having to open another application. But the process was very seamless. It wasn't that much of a headache, and we were very happy that we were able to get it up and running pretty quickly. I would recommend Nimble over quite a few CRMs that I've used in the past. I've used the HubSpot, I've used the Dynamics. I've used some that probably you haven't heard of before. But one of the things I love about Nimble was the ease of use when we needed support or ask question was pretty simple to do that either by using the chat or phone. Currently, for the cost and for what you're getting, I think is one of the best CRMs out there in the market today that I would recommend for people to get involved in and-