# Compare ActiveCampaign vs Claritysoft CRM 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Claritysoft CRM and ActiveCampaign based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/79367-123868/ActiveCampaign-vs-Claritysoft-CRM --- # Claritysoft CRM vs ActiveCampaign Features and Cost Comparison Last updated March 13th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: Claritysoft CRMActiveCampaign2/4 selected [Claritysoft CRM](https://www.capterra.com/p/123868/Claritysoft-CRM/)[4.5 (243)](https://www.capterra.com/p/123868/Claritysoft-CRM/reviews/) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) [## Claritysoft CRM](https://www.capterra.com/p/123868/Claritysoft-CRM/)[4.5 (243)](https://www.capterra.com/p/123868/Claritysoft-CRM/reviews/) Starting Price $49.00/month Value-for-Money 4.6 Functionality 4.2 Ease of Use 4.5 Customer Service 4.6 Reviews Sentiment Based on [243 reviews](#user-reviews) Positive 231 Neutral 8 Negative 4 [## ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Starting Price $15.00/month Value-for-Money 4.3 Functionality 4.5 Ease of Use 4.2 Customer Service 4.4 Reviews Sentiment Based on [2,561 reviews](#user-reviews) Positive 2,381 Neutral 118 Negative 62 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 17,542 reviews from crm software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 72%Fit Missing features Not enough reviews Feature ratings Data Security NA Contact Management 4.5 Lead Management 4.4 Sales Pipeline Management 4.5 Activity Dashboard 5.0 73%Fit Missing features Feature ratings Data Security NA Contact Management 4.5 Lead Management 4.5 Sales Pipeline Management 4.4 Activity Dashboard 4.6 User satisfaction User satisfaction 4.5 User reviews[243](https://www.capterra.com/p/123868/Claritysoft-CRM/reviews/) Ease of use 4.5 Functionality 4.2 Value for money 4.6 Customer support 4.6 User satisfaction 4.6 User reviews[2,561](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Ease of use 4.2 Functionality 4.5 Value for money 4.3 Customer support 4.4 Price starts from Price starts from $49Per User, Per Month - Free version - Free trial Price starts from $15Flat Rate, Per Month - Free version - Free trial Best for Best for Claritysoft CRM delivers the power, ease and affordability to help small, medium and large companies. Flexibility and Ease of customization enable us to serve companies in most industries as well. Best for ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. ## User reviews Pros & cons FS Flavia S. Custom Groups Consultant > "The dashboard and reporting tools provide useful insights, and it supports team collaboration effectively. While there are a..." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___7106205) JH Jameela H. Instructor > "App is confused if it's a one page app or a sequential app. Why does the time change after you change the date? And why isn't..." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___7116784) JS Jessica S. Admin > "Claritysoft CRM has a pleasing, uncluttered user interface, and is a simple, efficient client resource management tool for..." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___7106649) RR Rob R. New Member Engagement Coordinator > "However, the import and export tools can be a bit challenging to work with, which occasionally slows down data management." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___7106293) LM Lisa M. Marketing Coordinator > "We really like that you can change the layout of your contact/account cards using their design tool, and can add or eliminate..." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___7106221) JH Jameela H. Instructor > "It's hard to get a lot of information on a single page, so I miss tasks sometimes because they're cut off." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___7116784) FS Flavia S. Custom Groups Consultant > "I also appreciated the customizable reporting and dashboards, which give real-time insights into sales performance and..." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___7106205) JR Johan R. Tutor > "It often takes multiple clicks to create something, and to delete something can take even more." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___7106389) JR Johan R. Tutor > "The way they organized the tabs was useful for being able to access information, while not overloading everything into one..." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___7106389) SH Sarah H. Assistant manager > "no ability to separate ones I have start that I No longer need but am unable to move somewhere" [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___7110374) FS Flavia S. Custom Groups Consultant > "The interface makes it easy to manage contacts, track sales opportunities, and automate tasks without a steep learning curve." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___7106205) JC Jen C. Registrar > "We have to have 2 fields for email addresses because the blue print Email field doesn't flow into the Project." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___6860248) KS Katie S. Adminstrative Manager > "Being able to have certain project limited in view and scope to certain team members has been very good for client..." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___7106583) JR Johan R. Tutor > "Claritysoft CRM is a little 'clunky' when it comes to data entry and data creation." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___7106389) DJ David J. President > "I am able to see my sales pipeline potential and create action steps to achieve closer of new accounts." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___7106395) MH Monica H. Inside Sales > "I feel the Claritysoft program is very very indepth and that there are almost too many features, in that lots do not get used." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___7106228) CC Chris C. Project Manager > "I find Claritysoft extremely useful in organizing my opportunities from prospecting to closure. As my sales are a bit..." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___6868993) JA Jared A. Growth Marketing - UX Lead Synoptix Software > "Certain reporting features, including dashboards, felt a little restrictive." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___7106558) JB Jeremy B. Owner and Founder > "For my particular line of work, keeping the "Leads" and "Contacts" in separate is a nice touch. But the ease of creating..." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___6749055) HL Henry L. Tutor > "It can sometimes be a bit difficult to sort through clients, especially since our clients will transition out of our services..." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___6871648) VR Verified Reviewer Academic Tutor > "Mostly positive, as it has allowed me to keep track of all the profiles and be able to maintain detailed notes on them." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___6869042) VR Verified Reviewer Supply and Operations Manager > "The mobile app is still very lackluster, as well as the mobile version of the site, although much improved, still has limited..." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___6869007) OE Oscar E. Medical technicians > "It is super helpfull and convenient keeps all my task organized and my customer information in one place" [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___7106198) JA Jared A. Growth Marketing - UX Lead Synoptix Software > "The PDF Quotation feature is also very finicky." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___7106558) JH Jameela H. Instructor > "There are also lots of features to store information and to organize events." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___7116784) RR Rob R. New Member Engagement Coordinator > "The import/export tools can be a little difficult to work with." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___7106293) SF Seth F. Medical Service Representative > "It’s a very effective tool that makes my job as a service rep much simpler and less time consuming." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___7106314) RT Russell T. Chief Revenue Officer > "Dashboards - I don't think they are great when I compare to other CRM's I have used and also my clients use." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___7108189) JD John D. Sales Manager > "I can order everything and see all my customers in one setting and it is very easy to make the orders." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___7106285) MD Matthew D. Director > "Exporting lists is also somewhat inconsistent" [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___7106627) JS Jessica S. Admin > "Claritysoft CRM is beyond satisfactory when it comes to client database management and general workflow automation." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___7106649) MF Michele F. Marketing > "There seems to be limitations for filtering data between multiple modules. " [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___6868966) MH Monica H. Inside Sales > "I learned alot of new tips on how to stay better organized with reminders, tasks, etc. " [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___7106228) TT Trey T. Sales Rep > "It can be a little tedious to add account names when you put in the activity you are working on ." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___6841953) MO Mariia O. Sales > "Super easy and excellent tool to track the progress and all the leads, customers, accounts." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___7106184) TT Trey T. Sales Rep > "I don’t like having to jump out of creating a new opportunity to add a new contacts information to an account ." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___6841953) KB Kevin B. Academic and Test Prep Tutor > "Claritysoft has been a total upgrade versus the other softwares I’ve tried, and the flexibility is also a life saver." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___7106357) ED Evan D. Tutor > "Organization of information/accounts isn't the easiest to navigate" [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___7107391) CS Caecilia S. Team Leader > "Compared to the bulky dinosaur that was our old CRM especially, Claritysoft feels like a breath of fresh air--faster,..." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___6841733) OE Oscar E. Medical technicians > "Crashes/and slow to load on times" [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___7106198) GC George C. Attorney- Owner > "The Claritysoft support was able to easily explain the additional things I needed." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___7106249) MC Martin C. Academic Private Tutor > "There is too many buttons." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___7106260) CM Chayeane M. Account Executive - Wire Sales > "I appreciate all the updates they continue to implement in order to give users a better and more effective experience." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___7106180) MP Michael P. Vice President Commercial Banking > "I personally found Salesforce a bit overwhelming for the client based that I had to manage. " [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___6869031) DF Davina F. Business Operations Manager > "The system is much more intuitive than the overwhelming Zoho and Salesforce." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___7106229) WS Wendy S. Strategic Account Specialist > "Not really sure how to use it properly and we have been trained at my company." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___7107318) CM Chasity M. Admin Asst > "It works quickly, is updated often, and provides support as needed." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___7117488) CD Christian D. Director of Strategic Partnerships > "Not enough documentation is available to use the crm on mobile devices" [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___6313655) DW Dawna W. Systems Specialist > "Always reliable and can access from anywhere! If I have ever run into an issue, customer support is always there to help!" [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___7106190) Camilla O. head of creative and design and marketing specialist > "it kept having issues with intergrations." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___6868881) BG Britany G. Associate Director > "On top of that, the product has exceeded expectations in both quality and performance." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___7106200) GC George C. Attorney- Owner > "The only other issue is my fault, I wish that I would use it more." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___7106249) JP John P. General manager > "For the price we're paying and how much we've customized it, I would say we're pretty satisfied and considering staying..." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___7110317) FC Foy C. business solutions consultant > "lovely, I absolutely hate the new program that we are using and wish that we were still using clarity soft" [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___6868889) DS Darlene S. Owner > "We don't use many of the marketing features, but what we do use works great." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___7106414) JC Jen C. Registrar > "It has been a frustrating switch from our old database." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___6860248) GC George C. Attorney- Owner > "It makes for an easy follow-up that my business deals are going as planned." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___7106249) WS Wendy S. Strategic Account Specialist > "mediocre. " [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___7107318) SH Sarah H. Assistant manager > "I have been able to import contacts seamlessly and easy." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___7110374) AK Ari K. Energy Consultant > "I was unhappy with their attitudes to be honest." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___7106208) GJ Garry J. Investment account manager > "I really enjoyed the ability to do mass emails." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___7108411) DB Diane B. Operations Support Specialist > "too much wasted real estate in a window for short data fields." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___6160778) LL Luanne L. Director of Business Development > "It's a good value for the money, fairly intuitive to use and is customizable to our business." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___7107599) VP Vedang P. Sales and Operations Strategist > "No Mapping option as well as no Route planning option as well." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___6161930) JL Joshua L. Academic Tutor > "I haven't found myself complaining or annoyed by using Clarity thus far and I think that's exactly what you're looking for in..." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___7106535) CW Chad W. Regional Sales Manager > "Worse still any notes on a lead become buried in the opp and are no longer front and center." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___6161036) ED Evan D. Tutor > "Also quite helpful for managing that information." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___7107391) RS Rachel S. Program Coordinator > "The specificity of titles/names is very tedious and can take some time getting used to." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___6160807) Camilla O. head of creative and design and marketing specialist > "we have had this platform as our crm for years now, it is good that the interface was upgraded to a newer face" [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___6868881) MF Matt F. Support and IT > "This is a very clunky workflow as a result." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___6160460) KS Katie S. Adminstrative Manager > "It's secure, well built, they've been very responsive to our requests, and I appreciate working with them." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___7106583) RA Ralph A. Director of Materials and Marketing > "We were able to customize a great solution but he standard "sales" function did not really fit for our needs." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___4431005) MH Monica H. Inside Sales > "The new features I've learned makes clarity much more useful to me." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___7106228) DM David M. Account Executive > "How sometimes I look something up in the crm, and the answer I needed wouldn't show up because of a specific symbol." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___4648945) AH Aaron H. Sales > "It's easy to keep track of notes, upload and categorize leads." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___6843351) VR Verified Reviewer Developer > "I have not been able to identify any negative aspects or drawbacks to using Claritysoft CRM at this time." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___4430566) RT Roxanne T. Sales Consultant > "I like that there are continuous training opportunities" [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___7106791) TM Thomas M. Implementation Specialist > "The login process takes a bit longer than I would prefer." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___4649071) MP Michael P. Vice President Commercial Banking > "The drop-down menus are easy to navigate and gets you to the screens needed quickly." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___6869031) CE Chris E. Sales Manager > "This then allows the sales people to want to use the CRM as it's supposed to be used, where past CRM's were just too..." [See full review](https://www.capterra.com/p/123868/Claritysoft-CRM/#Capterra___2274994) [View Reviews](https://www.capterra.com/p/123868/Claritysoft-CRM/reviews/) CA Christopher A. Commercial Director > "Its email management and powerful contact management capabilities are amazing, and this enables our commercial department to easily subdivide our..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7119596) DM David M. Technical Support Engineer > "I do not like the fact that deep segmentation and more sophisticated features require time to master; there are moments that I fear that I am not..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7062259) BY Brian Y. Visa Consulting Specialist > "My automated workflows make it simple to establish six-month follow-up sequences that will nurture clients through a waiting period for government..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7077855) JP Jonathan P. CEO > "I am using AC to send automated sequences to my leads, but I am not using the campaign features, and I am considering swtiching to another tool if I..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6456159) GC Graziana C. Customer Operations Lead > "I like the personalized nature of ActiveCampaign, something that gives specific messages to specific clients" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7079738) LW Laura W. Marketing Coordinator > "The customer support is so slow to fix pressing deliverability problems and the high pricing does not give us a good value." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7096080) Dan J. COO > "ActiveCampaign offered cost-effective email marketing solutions where many other software could not compete price-wise." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7115517) MW Mona W. CEO and Founder > "a bit expensive from over 2000 Contacts on and sometimes mails have massive delays (especially when there is a mail flow with several mails in a row)" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6848971) LH Louise H. Front Office Manager > "ActiveCampaign metrics reports provide very useful insights about our campaigns that help us to evaluate their performances and make necessary..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808) DB Divan B. Operations Manager > "Also the agent "sent" a payment link for a monthly subscription, but when you follow prompts on the actual site to buy a license, that is not an..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440952) LH Louise H. Front Office Manager > "There are very impressive task automations in ActiveCampaign that allows us to automate the routine marketing tasks like email follow ups." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808) DL Dimitris L. Team Lead > "Decent product with awesome user interface that's unfortunately overshadowed by performance issues, increased downtime and a very poor customer..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375) Jaden T. Writer > "It features so many tools that you can use to build email or SMS automations that can be triggered or respond to a customer's actions." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6321098) MM Maurizia M. CEO > "This pricing policy is to me very draining and it means that at some point I will be forced to change provider due to unjustified expenses." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6860028) PC Prachi C. developer > "Additionally, the comprehensive reporting and analytics tools provide valuable insights into campaign performance, helping to optimize marketing..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6406150) PC Prachi C. developer > "Additionally, the pricing structure can become quite expensive as the contact list grows, which might not be ideal for smaller businesses or those..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6406150) RS Rhea S. Internal Sales Executive > "ActiveCampaign gives us useful performance insights and reports that help us take informed actions to improve returns from our marketing campaigns." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6507695) CH Colleen H. VP of Marketing > "Everything takes TEN TIMES LONGER TO COMPLETE ANYTHING with Active Campaign than any other marketing automation/email system I have ever used in my..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234) NM Ngechu M. Full-stack Developer > "ActiveCampaign enables me to create, customize and send high volume outbound marketing emails." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6443094) AG Ana G. Freelancer > "I do feel that the account managers tend to be just glorified customer support, where they don't really help much and I still have to submit support..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6713971) VR Verified Reviewer Sr People Ops > "It's a secure way to ensure that processes happen correctly and the customer support team and implementation team always remained attentive to our..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628) CH Colleen H. VP of Marketing > "Non-intuitive, difficulty formatting, you are constantly searching for how to do things, and my favorite - just doesn't save what you are working on,..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234) WH Wilberth H. Asesor Inmobiliario > "The automatization tools are very useful and give me flexibility to design any strategy that is best for my business." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6871583) AK Aleksandra K. Owner > "Sometimes it is loading slowly and there are sometimes (not often) bugs when I want to change the text auf my Email." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6462302) CN Christophe N. Thérapist > "ActiveCampaign allows me to easily manage communication campaigns with my audience." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121) AW Andrew W. Owner > "Automation builder can feel clunky and knowlege base articles are often too sparse when you need step-by-step guidances" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6800369) VR Verified Reviewer Sr People Ops > "The email management tools allows us to have good control over our campaigns and contacts/prospects." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628) CH Colleen H. VP of Marketing > "Every time anyone on our team uses it, it never works properly and we lose information all the time (Customer Service was of no help in this area)." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234) LH Louise H. Front Office Manager > "It has helped us to attract and capture new customers by giving us an efficient platform to communicate with leads during campaigns." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808) MH Marcus H. CEO > "There are also occasional issues with reliability—some features don’t always work as expected. While this might not be unique to ActiveCampaign, it’s..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691) RM Rachel M. Digital Campaign Executive > "The automation workflows are a game-changer, and the reporting tools are awesome for tracking your results." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6578401) SM Selena M. Singing Coach > "Eventually someone told me that it was an issue with a deep tech issue of the platform and that would take a lot of time to resolve." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) ZZ Zandalee Z. Senior Analyst Programmer > "ActiveCampaign offers capabilities which allows me to automate marketing in real-time." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6493055) KS Kathryn S. Owner > "They continued to explain in increasingly simple language as though I just didn't understand how this was totally reasonable." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123) BL Billy L. Operations > "The segments and tag functions make it easy to split up a list of contacts into different categories and send out more personalised emails" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040) DE Duncan E. Web Specialist > "Now we have to spend time and money moving because we don't want to be held hostage with continual price increases and no viable options to downgrade..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6705737) JM Joao M. Spinning Instructor > "It has allowed us to automate the error-prone and tedious tasks making our work very accurate and less demanding." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440201) HH Hendrik H. Marketing manager > "Their customer service however is the worst I ever experienced. If you have a question, you have to open a chat and talk to people that don't know..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6452695) KP Khevana P. Tech Lead > "We have been using ActiveCampaign for the last few years and have lots of automation and customization based on Active Campaign." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6503130) ST Sarah T. Health Coach > "sometimes I find it tricky to choose the right form and/or when having multiple tags for segmenting" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6644647) FG Fabrizio G. Design Lead > "This platform has the most profitable marketing campaigns management and monitoring capabilities." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7038963) CO Chris O. President > "The platform's visual design and user interface aren't quite as polished or modern as competitors like HubSpot." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6579310) BL Billy L. Operations > "Activecampaign is a great way to store a central contact list and send out marketing emails - that's what I use it for" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040) DL Dimitris L. Team Lead > "Our forms were not capturing leads for 4 months." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375) BT Bodamer T. Foreign Language and Localization Administrator > "It allows us to come up with personalized campaigns to capture a targeted audience." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6338693) KS Kathryn S. Owner > "Decent features but outrageous pricing practices." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123) CN Christophe N. Thérapist > "Thanks to the integration of artificial intelligence, this work is greatly accelerated for a truly professional result." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121) DK Dan K. Founder > "I want to downgrade and they won't let me until my next renewal in a year." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890) JF Joe F. Associate Professor of Law > "It allows us to strategize our marketing campaigns in order to make them more successful." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6720501) DK Dan K. Founder > "There are many issues: 1) the system has a steep learning curve." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890) SM Selena M. Singing Coach > "The customer support has been really helpful, they've given me all the time I needed to understand my problems and provide tailored solutions." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) ClJ Céline J. Social Media Manager > "We also noticed that getting in touch with human support tends to be impossible." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6873052) JM Joao M. Spinning Instructor > "We have had it all right running our digital marketing campaigns with ActiveCampaign and the automations has taken a huge fight for us." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440201) CB Caspar B. Digital Marketing Manager > "Not easy to track UTM data through forms." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) Christina S. Area Director of Sales > "Powerful marketing analytical tools that gives accurate reports about campaigns performance." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6342026) PK Paulette K. Credit Risk Analyst > "The landing page builder feels a bit basic compared to similar tools." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6486875) MH Marcus H. CEO > "Additionally, the API is well-documented and versatile, offering seamless integration with other tools and platforms." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691) FG Francesco G. Partner > "the prices have gone up consistently without a serious improvement in features despite their position in the market, their integration with..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6114791) Emma B. Senior Director Product Marketing > "We can now automate our email processes, keep closer tabs on our conversion rates, and reduce the time it takes to send out communications thanks to..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4969107) SM Selena M. Singing Coach > "It was good in many ways but the issue I described above was extremely frustrating and disappointing and is part of the reason I'm leaving." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) MA Mitusha A. Developer > "ActiveCampaign has helped me gain leads via social marketing content and get the information on the internal Slack channel and Salesforce that is..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6061447) Carlos P. Key Account Manager > "Sometimes the size of the source does not stay the same when you alter the path and when you view the source code, everything is just a single row,..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4850688) MH Marcus H. CEO > "The advanced automations are incredibly powerful, allowing for highly personalized and efficient workflows." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691) RA Rahman A. Marketing Specialist > "This can get a little messy, especially when you are dealing with  multiple campaigns." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853) CC Crystal C. researcher > "To further develop the general client experience, you can send customized messages to your site clients." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6481880) CB Caspar B. Digital Marketing Manager > "Bad usability and very buggy." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) JP Jonathan P. CEO > "Useful tool to automate emails to leads and manage our sales process" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6456159) MW Michelle W. Social Media Manager > "Some automations did not work immediately for inexplicable reasons." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6358627) RA Rahman A. Marketing Specialist > "The integrated CRM also helped me maintain clean and responsive customer lists." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853) SM Selena M. Singing Coach > "So I gave up on that automation and others like it." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) John G. Supply Chain Managing Officer > "It helped us revolutionize our marketing strategies allowing us to have more result-oriented marketing efforts which has seen us grow our customers..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6012843) NS Niraj S. Alliance Lead > "UI feels outdated: Not as smooth as competitiors" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6710630) MM Maurizia M. CEO > "It's reliable in its stats and the way it avoids spam." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6860028) MM Michele M. COO > "Some users find it less sophisticated compared to other email marketing tools." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6315119) CM Cam M. Sr. Director > "The behavioral aspect of generating leads, tracking those engaged, and then heavy targeting our engaged users was key; that allowed us to feel as if..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___5025297) BA Brenda A. sales leader > "The lead management wasn't that great, or user friendly. If you added contacts, you had to remove old contacts - seems that could be better..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6234656) GM Gary M. reviewer > "The stage is a unique advantage in robotizing Client Experience (CX) for different perspectives like offers, lead magnets, bulletins, and changes in..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6130750) CK Colin K. Nutrition Coach > "Sometimes its A little bit slow and this can be quite annoying" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6341613) SM Serene M. Head of Production and Development > "Availability of a wide range of free email templates is among the things I 👑 ActiveCampaign for." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6474322) HH Hendrik H. Marketing manager > "You have to wait over a week to get any word from customer service." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6452695) [View Reviews](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) ## User interface 4.51 (243) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) 4.56 (2,561) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Activity Dashboard 207 Important AI Copilot 150 Important Alerts/Notifications 120 Important Claritysoft CRM 34/40 - Activity Dashboard - AI Copilot - Alerts/Notifications - API - Calendar Management - Campaign Management - Contact Management - Customer Journey Mapping - Customizable Fields - Customizable Reports - Data Import/Export - Data Security - Document Storage - Drag & Drop - Email Management - Email Marketing - Email Templates - Forecasting - Generative AI - Interaction Tracking - Lead Capture - Lead Generation - Lead Management - Lead Qualification - Lead Scoring - Marketing Automation - Mobile Access - Multi-Channel Communication - Predictive Analytics - Quotes/Estimates - Referral Tracking - Reminders - Reporting/Analytics - Sales Pipeline Management - Sales Reports - Segmentation - Task Management - Territory Management - Third-Party Integrations - Workflow Management [See all features](https://www.capterra.com/p/123868/Claritysoft-CRM/#features) ActiveCampaign Top features 37/40 - Activity Dashboard - AI Copilot - Alerts/Notifications - API - Calendar Management - Campaign Management - Contact Management - Customer Journey Mapping - Customizable Fields - Customizable Reports - Data Import/Export - Data Security - Document Storage - Drag & Drop - Email Management - Email Marketing - Email Templates - Forecasting - Generative AI - Interaction Tracking - Lead Capture - Lead Generation - Lead Management - Lead Qualification - Lead Scoring - Marketing Automation - Mobile Access - Multi-Channel Communication - Predictive Analytics - Quotes/Estimates - Referral Tracking - Reminders - Reporting/Analytics - Sales Pipeline Management - Sales Reports - Segmentation - Task Management - Territory Management - Third-Party Integrations - Workflow Management [See all features](https://www.capterra.com/p/79367/ActiveCampaign/#features) ### Recognition Claritysoft CRM Best Value Lead ManagementSoftware (2023)  ActiveCampaign is recognized as a top-rated tool in 5 Capterra Shortlist reports ### Deployment & support Claritysoft CRM Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ActiveCampaign Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Claritysoft CRM - By Claritysoft - Located in United States - Founded in 2010 ActiveCampaign - By ActiveCampaign - Located in United States - Founded in 2003 ## Popular Comparisons [Claritysoft CRM](https://www.capterra.com/p/123868/Claritysoft-CRM/)[4.51 (243)](https://www.capterra.com/p/123868/Claritysoft-CRM/reviews/) vs [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[4.40 (18,782)](https://www.capterra.com/p/61368/Salesforce/reviews/) $49/month Price $25/month 4.2 Features 4.4 4.5 Ease of Use 4.0 [View full comparison](https://www.capterra.com/compare/61368-123868/Salesforce-vs-Claritysoft-CRM) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,445)](https://www.capterra.com/p/132996/brevo/reviews/) $15/month Price $9/month 4.5 Features 4.5 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/79367-132996/ActiveCampaign-vs-brevo) [Claritysoft CRM](https://www.capterra.com/p/123868/Claritysoft-CRM/)[4.51 (243)](https://www.capterra.com/p/123868/Claritysoft-CRM/reviews/) vs [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.52 (4,458)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) $49/month Price $20/month 4.2 Features 4.4 4.5 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/123868-152373/Claritysoft-CRM-vs-HubSpot-CRM) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,603)](https://www.capterra.com/p/110228/MailChimp/reviews/) $15/month Price $13/month 4.5 Features 4.4 4.2 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/79367-110228/ActiveCampaign-vs-MailChimp) [Claritysoft CRM](https://www.capterra.com/p/123868/Claritysoft-CRM/)[4.51 (243)](https://www.capterra.com/p/123868/Claritysoft-CRM/reviews/) vs [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.31 (6,973)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) $49/month Price $14/month 4.2 Features 4.3 4.5 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/123868-155928/Claritysoft-CRM-vs-Zoho-CRM) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) $15/month Price $10/month 4.5 Features 4.5 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/79367-136603/ActiveCampaign-vs-MailerLite) [Claritysoft CRM](https://www.capterra.com/p/123868/Claritysoft-CRM/)[4.51 (243)](https://www.capterra.com/p/123868/Claritysoft-CRM/reviews/) vs [Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[4.37 (5,822)](https://www.capterra.com/p/157279/Dynamics-365/reviews/) $49/month Price $50/month 4.2 Features 4.3 4.5 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/123868-157279/Claritysoft-CRM-vs-Dynamics-365) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,923)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $15/month Price $12/month 4.5 Features 4.2 4.2 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-79367/Constant-Contact-vs-ActiveCampaign) [Claritysoft CRM](https://www.capterra.com/p/123868/Claritysoft-CRM/)[4.51 (243)](https://www.capterra.com/p/123868/Claritysoft-CRM/reviews/) vs [Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)[4.71 (730)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/) $49/month Price $7/year 4.2 Features 4.5 4.5 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/123868-204998/Claritysoft-CRM-vs-Bigin-by-Zoho-CRM) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) $15/month Price $9/month 4.5 Features 4.5 4.2 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/79367-147415/ActiveCampaign-vs-EmailOctopus) [Claritysoft CRM](https://www.capterra.com/p/123868/Claritysoft-CRM/)[4.51 (243)](https://www.capterra.com/p/123868/Claritysoft-CRM/reviews/) vs [EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)[4.65 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) $49/month Price $14.99/month 4.2 Features 4.6 4.5 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/123868-178819/Claritysoft-CRM-vs-EngageBay-Marketing) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.83 (2,127)](https://www.capterra.com/p/198994/Systeme/reviews/) $15/month Price $17/month 4.5 Features 4.7 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/79367-198994/ActiveCampaign-vs-Systeme)