# ActiveCampaign vs OpenCRM: Features and Cost Comparison 2026 | Capterra > ActiveCampaign vs OpenCRM: Which crm tool is right for you? Dive into our detailed comparison of their features, costs, and user experience to make your decision. Source: https://www.capterra.com/compare/79367-129881/ActiveCampaign-vs-OpenCRM --- # ActiveCampaign vs OpenCRM Features and Cost Comparison Last updated March 13th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: ActiveCampaignOpenCRM2/4 selected [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) [OpenCRM](https://www.capterra.com/p/129881/OpenCRM/)[4.6 (294)](https://www.capterra.com/p/129881/OpenCRM/reviews/) [## ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) [## OpenCRM](https://www.capterra.com/p/129881/OpenCRM/)[4.6 (294)](https://www.capterra.com/p/129881/OpenCRM/reviews/) Starting Price $15.00/month Starting Price $15.00/month Value-for-Money 4.3 Functionality 4.5 Ease of Use 4.2 Customer Service 4.4 Starting Price £39.00/month Starting Price £39.00/month Value-for-Money 4.6 Functionality 4.4 Ease of Use 4.4 Customer Service 4.7 Reviews Sentiment Based on [2,561 reviews](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Positive 2,381 Neutral 118 Negative 62 Positive 2,381 Neutral 118 Negative 62 Reviews Sentiment Based on [294 reviews](https://www.capterra.com/p/129881/OpenCRM/reviews/) Positive 275 Neutral 18 Negative 1 Positive 275 Neutral 18 Negative 1 Best for (according to reviews) - **Business size**: Small businesses account for 2312 reviews, representing 91% of feedback, indicating strong adoption among this segment. - **Industry**: Marketing and advertising, health, wellness and fitness, and e-learning together make up 36% of reviews, showing notable use across these sectors. - **Use cases**: CRM, campaign management, and lead generation collectively represent 75% of reviews, highlighting focus on customer engagement and marketing automation. Best for (according to reviews) - **Business size**: Small businesses account for 265 reviews, representing 90% of feedback, showing widespread use among this segment. - **Industry**: Information technology and services, construction, and telecommunications together contribute 21% of reviews, indicating diverse industry adoption. - **Use cases**: CRM (80%), contact management (6%), and lead management (3%) are the main uses, highlighting a focus on customer and lead organization. ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. ### monday CRM 4.7 (461) * * * Starting Price $12.00 Per User,Per Month Free Trial Free Version * * * User rating 97% of reviewers rated it above 4 stars * * * ### Bitrix24 4.2 (989) * * * Starting Price $69.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 82% of reviewers rated it above 4 stars * * * Highest Rated ### Omnisend 4.7 (836) * * * Starting Price $16.00 Usage Based,Per Month Free Trial Free Version * * * User rating 98% of reviewers rated it above 4 stars * * * ### Odoo 4.2 (1,304) * * * Starting Price $31.10 Per User,Per Month Free Trial Free Version * * * User rating 83% of reviewers rated it above 4 stars * * * ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Features comparison When comparing ActiveCampaign and OpenCRM in the crm space, it's important to look beyond price and assess the specific features each one offers. This ensures that the choice you make aligns with your needs and prevents unnecessary costs. Here's a look at some key factors to consider and how these options compare. \[[1](#source-item-1)\] Key features rated by users Features selected based on 44,336 reviews from CRM users. about the Fit Score methodology. Fit Score methodology To calculate the Fit Score, our proprietary methodology factors in the following: - The importance level for each feature. By default, this is determined by user reviews. They can rate a feature Critical, High, Low, or Not Used. - Feedback from real users on how the product performs for each key feature, derived from verified user reviews and ratings. Please note: - To calculate the Fit Score, the number of reviews for those features and the actual rating carry the same weight. You might see that, in some cases, even though the ratings are the same, we still determine a winner because it had more reviews. - If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. ActiveCampaign 83%Fit Feature ratings Contact Database 4.4 Contact Management 4.5 Lead Management 4.5 Sales Pipeline Management 4.4 OpenCRM 79%Fit Feature ratings Contact Database 4.5 Contact Management 4.5 Lead Management 4.2 Sales Pipeline Management 4.2 Contact Database 4.4 (364) 4.5 (145) ActiveCampaign users appreciate the well-organized contact database, which they say allows them to segment their audience, personalize communication, and target specific groups with tailored content. They find it easy to import, organize, and update contact information, ensuring an up-to-date database. However, some users mention that the complexity of automation workflows can be overwhelming for beginners. OpenCRM users value the ability to track and manage customer information efficiently, saying that they have easy access to contact details and the ability to add notes or personal data. They find it user-friendly and effective for day-to-day use. Overall, users find ActiveCampaign's contact database robust and feature-rich, while OpenCRM users appreciate its simplicity and ease of use. Contact Management 4.5 (793) 4.5 (189) ActiveCampaign users find the contact management feature crucial for organizing and maintaining customer information, saying that it allows them to tag customers, add additional information, and segment contacts for targeted campaigns. They appreciate the customizable fields and the ability to manage contacts through fields, tags, lists, and deals. However, some users report issues with the interface and contact limits. OpenCRM users value the clarity and ease of use in managing contact information, indicating that they can tailor the product to their needs and quickly access client status. They find it essential for retaining accurate information and simplifying communication. In summary, users appreciate ActiveCampaign's comprehensive contact management tools, while OpenCRM users value its customization and ease of access. Lead Management 4.5 (521) 4.2 (144) ActiveCampaign users appreciate the lead management feature for its ability to automate processes, track leads, and manage communication and follow-up tasks. They find it useful for capturing, tracking, and qualifying leads, though some users mention the need for improvement in customization. OpenCRM users find lead management important for tracking incoming leads and ensuring timely follow-ups. They value the ability to group leads, access details quickly, and manage interactions effectively. Overall, users find ActiveCampaign's lead management feature comprehensive and automation-friendly, while OpenCRM users appreciate its simplicity and effectiveness in managing leads. Sales Pipeline Management 4.4 (251) 4.2 (144) ActiveCampaign users value the sales pipeline management feature for its drag-and-drop interface, which they say helps them move leads through different stages and track activities and tasks. They appreciate the ability to create custom pipelines and the integration with other tools. However, some users find it lacking in customization and report slow load times. OpenCRM users find the sales pipeline management feature crucial for forecasting sales and planning. They appreciate the different view options, visual representation of data, and the ability to track sales opportunities. In general, users find ActiveCampaign's sales pipeline management feature user-friendly and customizable, while OpenCRM users value its importance for sales forecasting and planning. ## Pricing comparison ### Starting prices ActiveCampaign $15.00 Flat Rate (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/79367/ActiveCampaign/pricing/) OpenCRM £39.00 Per User (Per Month) Free Trial Free Version ## How does the user experience compare on ActiveCampaign vs OpenCRM? ### Overall rating 4.6 (2561) 4.6 (294) ### User interface ActiveCampaign OpenCRM ### Customer service and support ActiveCampaign Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat OpenCRM Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat ## What users say about the pros and cons of ActiveCampaign vs OpenCRM These crm software solutions have been evaluated by verified reviewers on Capterra. Check out what real users say about ActiveCampaign and OpenCRM to find out which one would work best for your needs. \[[2](#source-item-2)\] Pros ActiveCampaign CA Christopher A Commercial DirectorGlass, Ceramics & Concrete, 11 - 50 employeesUsed the software for: More than 2 years. “Its email management and powerful contact management capabilities are amazing, and this enables our commercial department to easily subdivide our world-wide glass dealers and concrete contractors according to their individual product acquisition track record.“ March 26, 2026 BY Brian Y Visa Consulting SpecialistLegal Services, 11 - 50 employeesUsed the software for: More than 2 years. “My automated workflows make it simple to establish six-month follow-up sequences that will nurture clients through a waiting period for government approval.“ January 13, 2026 OpenCRM MB Melene B Operations AdministrationsOnline Media, 1,001 - 5,000 employeesUsed the software for: More than 2 years. “that i can write all my notes and when i am about to call a client i can review my notes and refresh my memory, this is a very important feature for me“ June 5, 2025 SL Sarah L Regional Sales ManagerPublishing, 11 - 50 employeesUsed the software for: 1-2 years. “It is a system that can grow with a company, unlocking new modules and customisations as it is adopted and utilised more.“ June 5, 2024 Cons ActiveCampaign DM David M Technical Support EngineerMechanical or Industrial Engineering, 51 - 200 employeesUsed the software for: More than 2 years. “I do not like the fact that deep segmentation and more sophisticated features require time to master; there are moments that I fear that I am not fully utilizing it.“ December 14, 2025 JP Jonathan P CEOEducation Management, 2 - 10 employeesUsed the software for: 6-12 months. “I am using AC to send automated sequences to my leads, but I am not using the campaign features, and I am considering swtiching to another tool if I can't delete my inactive leads (else the costs will constantly increase)“ August 23, 2024 OpenCRM jM john M account managerInformation Technology and Services, 51 - 200 employeesUsed the software for: 1-2 years. “How I cannot load a new customers full name and information in one go, I have to put the customer name onto the system, save, and then edit to start filling in the information about them, otherwise you complete the form, and it wont let you save it.“ June 4, 2024 DD Delin D Social WorkerCivic & Social Organization, 51 - 200 employeesUsed the software for: 6-12 months. “It takes several more functions to record case notes, accessing emails and responding to these is very clunky with lots of seemingly unnecessary requirements. “ June 12, 2024 * * * Sources 1. Our research team identified features from vendor websites based on their analysis of what users find valuable or expect from crm software. This list is not exhaustive. For additional features, refer to the vendor’s website. 2. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. They represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. * * * Need Help Deciding Between ActiveCampaign and OpenCRM? Talk to a Capterra advisor for free and get results within 15 minutes. 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