Creatio CRM vs ActiveCampaign: Which is a better fit?

Heather: I'm Heather, sales operations manager. I give Creatio a four out of five. For more reviews like this, click below. Before Creatio, we had Sales Logics CRM. It was a program that wasn't cutting edge enough. Didn't have enough ability to move with the direction that our company was going in. And we weren't able to change it as much as we would like to. And so we were looking for a more versatile product. And we did look at salesforce.com and have used it in the past. And that one was just a little bit too large for what we wanted and Creatio was just a better fit. We chose Creatio because it required low code. It was easy to customize to what we needed. Its price point was better than some of its larger competitors. Another big reason we chose Creatio is because of its user-friendly UI. User adoption is very important to us and we wanted to make sure that we had as much compliance as possible. We also really enjoyed the app feature that they have with a lot of our sales reps being outside sales. Getting started with Creatio CRM is difficult as getting into any CRM. Usually is, we had to migrate all of our data into a new system and learn a new process. It took a matter of months to get everything situated and looking exactly like we wanted it to and then train our new team. We didn't have any major hiccups in the process. And the support team was very helpful in getting us ready to go. And everything did happen on time and pretty seamlessly. I think that Creatio CRM is a good fit for mid-sized companies that are looking for a malleable CRM and aren't looking to go full blown into the CRMs and going into something like salesforce.com and they want something that is user-friendly. You'd want to also check out what connectors they have. Very similar to other CRMs that you look at. They do have an app store that's helpful. And so depending on what your industry is, you'll be able to shop around and see what's available. You also can check out their academy and see what the community has to say about their products. The other thing that's really helpful with Creatio is that they do respond quickly to Request Me by the community. And so going on their website and viewing, that would also be very helpful in making your decision.

Mike: My name is Mike. I'm a small business owner. I'm giving ActiveCampaign a three out of five stars today. Before using ActiveCampaign, I had been doing things pretty manually in terms of sending out email blasts and sort of just general marketing stuff. I had tried a couple of different other companies as well actually after using ActiveCampaign. I tried a couple different ones. I used another one called GetResponse. While I liked using ActiveCampaign better than GetResponse, I did run into some issues trying to incorporate ActiveCampaign into our workflow, but I was able to do the basic job of email marketing and trying to keep track of a flow in terms of emailing prospective clients as well as current clients. Originally, I chose ActiveCampaign because it came recommended from a few different people and for good reason. The program can do a whole lot of different things. It certainly works well if you're looking for a really in-depth platform that you can create content to blast out to your contacts and prospective clients. For me, it was a little bit too in depth almost where it was more than what we needed, so I ended up not using it in the long run. But definitely that was kind of the main reason that I started using it and unfortunately just never really got the hang of it. So I wouldn't say that ActiveCampaign is the easiest program to get started with, to be honest. It does require some back knowledge. I'm not a marketing expert. My partner who is more adept with it also had just some issues sort of getting the whole thing going. It's pretty easy to get a basic template going and to get a funnel going and all that stuff. It is fairly simple, but we did run into some issues and unfortunately the help in terms of the customer service wasn't the best, so we never were really fully able to right the ship. So after using it for almost a year plus, we worked out of using ActiveCampaign. So unfortunately, I wouldn't say the easiest program to get going. If you're an expert, I'm sure that it's a lot easier, but I guess I wouldn't say for beginner users, not the easiest. So if you're thinking about using ActiveCampaign, I would definitely just recommend doing some research on the platform itself just to sort of get acquainted with it and to understand all the in-depth features that it can do, which are definitely plentiful. If you're an expert or advanced user in email marketing and content creation, email templates, you're probably going to have a pretty good time with it. The funnel system is very in depth and very good. If you're a beginner or just sort of looking to get started, I would probably shy away from using something like this unfortunately. It is worth your time to check out. It's definitely a good platform overall. It didn't work for me personally, but that doesn't mean that it won't work for others. So yeah, I mean, if you're watching this, you're probably doing a good amount of due diligence. It's worth spending a little bit of time checking it out. It may fit like a glove for certain businesses and certain types of marketing techniques, but for me, it didn't end up working out unfortunately.