# ActiveCampaign vs Insightly: Features and Cost Comparison 2026 | Capterra > ActiveCampaign vs Insightly: Which crm tool is right for you? Dive into our detailed comparison of their features, costs, and user experience to make your decision. Source: https://www.capterra.com/compare/79367-130671/ActiveCampaign-vs-Insightly --- # ActiveCampaign vs Insightly Features and Cost Comparison Last updated March 13th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: ActiveCampaignInsightly2/4 selected [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) [Insightly](https://www.capterra.com/p/130671/Insightly/)[4.0 (654)](https://www.capterra.com/p/130671/Insightly/reviews/) [## ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) [## Insightly](https://www.capterra.com/p/130671/Insightly/)[4.0 (654)](https://www.capterra.com/p/130671/Insightly/reviews/) Starting Price $15.00/month Starting Price $15.00/month Value-for-Money 4.3 Functionality 4.5 Ease of Use 4.2 Customer Service 4.4 Starting Price $29.00/month Starting Price $29.00/month Value-for-Money 4 Functionality 3.9 Ease of Use 4 Customer Service 3.8 Reviews Sentiment Based on [2,561 reviews](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Positive 2,381 Neutral 118 Negative 62 Positive 2,381 Neutral 118 Negative 62 Reviews Sentiment Based on [654 reviews](https://www.capterra.com/p/130671/Insightly/reviews/) Positive 518 Neutral 86 Negative 50 Positive 518 Neutral 86 Negative 50 Best for (according to reviews) - **Business size**: Small businesses account for 2312 reviews, representing 91% of feedback, indicating strong adoption among this segment. - **Industry**: Marketing and advertising, health, wellness and fitness, and e-learning together make up 36% of reviews, showing notable use across these sectors. - **Use cases**: CRM, campaign management, and lead generation collectively represent 75% of reviews, highlighting focus on customer engagement and marketing automation. Best for (according to reviews) - **Business size**: Small businesses account for 425 reviews, representing 64% of feedback, demonstrating broad uptake among this segment. - **Industry**: Marketing and advertising, management consulting, and computer software together contribute 24% of reviews, indicating diverse industry adoption. - **Use cases**: CRM (60%), task management (35%), and account management (32%) are the primary use cases, reflecting a focus on customer and workflow management. ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. Highest Rated ### Omnisend 4.7 (836) * * * Starting Price $16.00 Usage Based,Per Month Free Trial Free Version * * * User rating 98% of reviewers rated it above 4 stars * * * ### HubSpot Marketing Hub 4.5 (6,229) * * * Starting Price $15.00 Per User,Per Month Free Trial Free Version * * * User rating 93% of reviewers rated it above 4 stars * * * ### Bitrix24 4.2 (990) * * * Starting Price $69.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 82% of reviewers rated it above 4 stars * * * ### Odoo 4.2 (1,305) * * * Starting Price $31.10 Per User,Per Month Free Trial Free Version * * * User rating 83% of reviewers rated it above 4 stars * * * ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. ## Reviewer verdict ActiveCampaign ActiveCampaign users find it best for businesses seeking powerful automation, comprehensive email marketing, and detailed contact segmentation, appreciating its integrations with tools like Zapier, WordPress, and WooCommerce. Reviewers highlight its value for money given the feature set, though they note a steeper learning curve and higher costs as contact lists grow. Insightly Insightly users consider it ideal for those prioritizing ease of use, customization, and effective contact and lead management, especially when leveraging integrations with Gmail and Mailchimp. Reviewers value its workflow automation and the availability of a free version, mentioning that it suits businesses looking for straightforward CRM solutions with scalable pricing. ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Features comparison In the crm market, ActiveCampaign and Insightly both offer a range of features, and comparing them goes beyond just looking at price. Understanding which functionalities align with your specific requirements can help maximize value and eliminate unnecessary spending. Below is a breakdown of the most critical aspects to consider. \[[1](#source-item-1)\] Key features rated by users Features selected based on 44,388 reviews from CRM users. about the Fit Score methodology. Fit Score methodology To calculate the Fit Score, our proprietary methodology factors in the following: - The importance level for each feature. By default, this is determined by user reviews. They can rate a feature Critical, High, Low, or Not Used. - Feedback from real users on how the product performs for each key feature, derived from verified user reviews and ratings. Please note: - To calculate the Fit Score, the number of reviews for those features and the actual rating carry the same weight. You might see that, in some cases, even though the ratings are the same, we still determine a winner because it had more reviews. - If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. ActiveCampaign 83%Fit High performer Feature ratings Contact Database 4.4 Contact Management 4.5 Lead Management 4.5 Sales Pipeline Management 4.4 Insightly 78%Fit Feature ratings Contact Database 4.3 Contact Management 4.4 Lead Management 4.2 Sales Pipeline Management 4.1 Contact Database 4.4 (364) 4.3 (80) ActiveCampaign users appreciate the well-organized contact database that allows them to segment their audience, personalize communication, and target specific groups with tailored content. They find it easy to import, organize, and update contact information, ensuring an up-to-date database. However, some users mention that the complexity of automation workflows can be overwhelming for beginners. Insightly users value the ease of managing and organizing large numbers of contacts, with tools that they say link records and generate reports. They appreciate the seamless syncing with Google and the ability to update existing contacts with minimal hassle. In general, users find ActiveCampaign's contact database feature robust and versatile, while Insightly users highlight its ease of use and effective contact management tools. Contact Management 4.5 (793) 4.4 (82) ActiveCampaign users find the contact management feature crucial for their business, allowing them to manage contacts from one dashboard and save time. They appreciate the ability to tag customers, add additional information, and segment contacts for targeted campaigns. However, some users mention that managing fields and categorizing contacts can be challenging. Insightly users also value the contact management feature, noting its ease of use and ability to sort and assign contacts to various tasks and projects. They appreciate the customization options and the ability to monitor interactions with clients. Overall, users think ActiveCampaign provides comprehensive contact management tools, while Insightly users find it user-friendly and effective for organizing contacts. Lead Management 4.5 (521) 4.2 (88) ActiveCampaign users appreciate the lead management feature for its ability to automate processes, track leads, and manage follow-up tasks. They find it useful for capturing, tracking, and qualifying leads, as well as integrating with other tools for a seamless experience. However, some users feel that the customization of customer life cycle stages needs improvement. Insightly users find the lead management feature essential for their sales process, allowing them to track leads, set reminders, and update details. They appreciate the ability to organize contacts based on location and prioritize important leads. In summary, users value ActiveCampaign for its automation and integration capabilities, while Insightly users highlight its effectiveness in tracking and managing leads. Sales Pipeline Management 4.4 (251) 4.1 (82) ActiveCampaign users appreciate the drag-and-drop interface for managing the sales pipeline, which they say allows them to move leads through different stages easily. They find it helpful for tracking activities and tasks, as well as forecasting sales. However, some users mention that the customization options are limited and the interface can be clunky. Insightly users value the sales pipeline feature for its ability to provide a clear visual of the sales process and track progress. They appreciate the customization options and the ability to convert opportunities into projects. Overall, users find ActiveCampaign's sales pipeline management feature useful for tracking and managing sales, while Insightly users highlight its customization and visual tracking capabilities. ## Pricing comparison ### Starting prices ActiveCampaign $15.00 Flat Rate (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/79367/ActiveCampaign/pricing/) Insightly $29.00 Per User (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/130671/Insightly/pricing/) ### Value-for-money analysis 4.3 (2561) 4.0 (654) A comparison of how reviewers evaluate the value for money provided by both ActiveCampaign and Insightly indicates that ActiveCampaign reviewers find it offers a comprehensive suite of features at a competitive price, while Insightly reviewers appreciate its affordability and the availability of a robust free version. Reviewers find that ActiveCampaign provides good value for money due to its extensive features, including email marketing, automation, and sales CRM, all at an affordable price. They appreciate the flexible pricing plans that allow businesses to start small and scale up as needed. Users also highlight the platform's integrations with other tools and its high ROI. However, some reviewers mention that the pricing can become steep as the contact list grows, and they find the premium plans expensive for small businesses. When it comes to Insightly, reviewers appreciate its value for money, particularly noting the availability of a free version that includes many essential CRM features. They find the tiered pricing levels beneficial, allowing businesses to upgrade as they grow. Users also value the cost-effectiveness of the paid plans, which they say offer a good range of functionalities at a reasonable price. However, some reviewers feel that the pricing structure can be confusing and expensive for small businesses, and they mention limitations in the free version's features. ## Integrations Popular Integrations Compare available integrations between ActiveCampaign and Insightly. ### Chargebee ActiveCampaign Insightly ### Docusign ActiveCampaign Insightly ### FullContact ActiveCampaign Insightly ### QuickBooks Online ActiveCampaign Insightly ### Gravity Forms ActiveCampaign Insightly ### Acuity Scheduling ActiveCampaign Insightly ### FreeAgent ActiveCampaign Insightly ### Jotform ActiveCampaign Insightly Total Integrations 200 Zapier Users mention that Zapier integrates ActiveCampaign with various tools, automating workflows and data transfers, which they say saves time and reduces manual tasks. WordPress Reviewers report that WordPress integration with ActiveCampaign is vital for lead generation, noting that it simplifies embedding forms and automating follow-ups from their websites. ClickFunnels Users state that integrating ClickFunnels with ActiveCampaign is essential for lead generation and email marketing, which they indicate helps in automating follow-up sequences and managing contacts. Calendly Reviewers say that Calendly integration with ActiveCampaign is crucial for scheduling meetings and automating follow-ups, noting that it streamlines the appointment booking process. WooCommerce Users report that WooCommerce integration with ActiveCampaign is important for syncing orders and customer data, which they note helps in automating email campaigns and managing customer interactions. ActiveCampaign Integrations (200) - [123FormBuilder](https://www.capterra.com/p/122770/123ContactForm/) - [accessally](https://www.capterra.com/p/184454/accessally/) - [Act!](https://www.capterra.com/p/175860/Act/) - [Acuity Scheduling](https://www.capterra.com/p/191978/Acuity-Scheduling/) - [AdaptiveU](https://www.capterra.com/p/161310/AdaptiveU/) - [AddEvent](https://www.capterra.com/p/230429/AddEvent/) - [Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/) - [AdPage](https://www.capterra.com/p/185994/AdPage/) - [AgencyAnalytics](https://www.capterra.com/p/158746/Agency-Analytics/) - [Agile CRM](https://www.capterra.com/p/135148/Agile-CRM/) - [Aimtell](https://www.capterra.com/p/148573/Aimtell/) - [Aircall](https://www.capterra.com/p/184709/Aircall/) - [Airtable](https://www.capterra.com/p/146652/Airtable/) - [Akita](https://www.capterra.com/p/146056/Akita/) - [Alchemer](https://www.capterra.com/p/72549/Alchemer/) - [allmysms](https://www.capterra.com/p/165031/allmysms/) - [Amazon DynamoDB](https://www.capterra.com/p/199662/DynamoDB/) - [Amazon S3](https://www.capterra.com/p/174285/Amazon-S3/) - [Antavo](https://www.capterra.com/p/149042/Antavo-Loyalty-Software/) - [Any.do](https://www.capterra.com/p/173614/Any-do/) - [APIANT](https://www.capterra.com/p/155486/APIANT/) - [ApiX-Drive](https://www.capterra.com/p/265765/ApiX-Drive/) - [Apparound](https://www.capterra.com/p/141672/Apparound-CPQ/) - [Appbot](https://www.capterra.com/p/172807/Appbot/) - [Appcues](https://www.capterra.com/p/139216/Appcues/) - [Appointy](https://www.capterra.com/p/122249/Appointy/) - [appyReward](https://www.capterra.com/p/218394/appyReward/) - [Arrivy Field Service Management](https://www.capterra.com/p/10020593/Arrivy-Field-Service-Management/) - [Asana](https://www.capterra.com/p/184581/Asana-PM/) - [Attributer](https://www.capterra.com/p/234891/Attributer/) - [Attribution](https://www.capterra.com/p/147753/Attribution/) - [Avochato](https://www.capterra.com/p/161117/Avochato/) - [Bambu](https://www.capterra.com/p/145154/Bambu-by-Sprout-Social/) - [Basecamp](https://www.capterra.com/p/56808/Basecamp/) - [Big Cartel](https://www.capterra.com/p/230161/Big-Cartel/) - [BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/) - [BigContacts](https://www.capterra.com/p/102669/BigContacts/) - [Bitly](https://www.capterra.com/p/172575/Bitly/) - [Bizzabo](https://www.capterra.com/p/135385/Bizzabo/) - [Bloom](https://www.capterra.com/p/218669/Bloom/) - [Bookafy](https://www.capterra.com/p/141483/Bookafy-Online-Scheduling/) - [Buffer](https://www.capterra.com/p/143492/Buffer/) - [Calendly](https://www.capterra.com/p/148036/Calendly/) - [Call Loop](https://www.capterra.com/p/152402/Call-Loop/) - [CallFire](https://www.capterra.com/p/106571/CallFire-Cloud-Call-Center/) - [CallHippo](https://www.capterra.com/p/159578/CallHippo/) - [Callingly](https://www.capterra.com/p/206150/Callingly/) - [Capsule](https://www.capterra.com/p/124041/Capsule/) - [Chargebee](https://www.capterra.com/p/131433/Chargebee/) - [ChargeOver](https://www.capterra.com/p/141294/ChargeOver/) - [CheddarGetter](https://www.capterra.com/p/122702/CheddarGetter/) - [ClickFunnels](https://www.capterra.com/p/156583/ClickFunnels/) - [Close](https://www.capterra.com/p/132667/Close-io/) - [Cobot](https://www.capterra.com/p/197477/Cobot/) - [Coherent](https://www.capterra.com/p/135073/Coherent/) - [CommCare](https://www.capterra.com/p/234148/CommCare/) - [Contactually](https://www.capterra.com/p/158259/Contactually/) - [Contractbook](https://www.capterra.com/p/165369/contractbook/) - [CoSchedule Marketing Suite](https://www.capterra.com/p/158290/CoSchedule/) - [Crelate](https://www.capterra.com/p/133064/Crelate-Talent/) - [Crisp](https://www.capterra.com/p/151292/Crisp/) - [CustomBooks](https://www.capterra.com/p/149594/CustomBooks/) - [Dasheroo](https://www.capterra.com/p/139939/Dasheroo/) - [DataHero](https://www.capterra.com/p/170664/DataHero/) - [DataValidation](https://www.capterra.com/p/165191/DataValidation/) - [Deadline Funnel](https://www.capterra.com/p/206402/Deadline-Funnel/) - [Deltek WorkBook](https://www.capterra.com/p/237145/Deltek-WorkBook/) - [Deputy](https://www.capterra.com/p/167811/Deputy/) - [Digioh](https://www.capterra.com/p/156792/Digioh/) - [Docusign](https://www.capterra.com/p/121506/Docusign/) - [Donately](https://www.capterra.com/p/154495/Donately/) - [Donorbox](https://www.capterra.com/p/156860/Donorbox/) - [Doodle](https://www.capterra.com/p/142620/Doodle/) - [Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/) - [Drupal](https://www.capterra.com/p/119594/Drupal/) - [EasyWebinar](https://www.capterra.com/p/163102/EasyWebinar/) - [Equiitext](https://www.capterra.com/p/201556/Equiitext/) - [eTermin](https://www.capterra.com/p/188696/eTermin/) - [Eventable](https://www.capterra.com/p/168185/Eventable/) - [Eventbrite](https://www.capterra.com/p/114949/Eventbrite/) - [Evernote Teams](https://www.capterra.com/p/154969/Evernote-Business/) - [Evidence](https://www.capterra.com/p/196433/Evidence/) - [eWebinar](https://www.capterra.com/p/213778/eWebinar/) - [Expensify](https://www.capterra.com/p/97594/Expensify/) - [Feedier](https://www.capterra.com/p/173387/Feedier/) - [Feedly](https://www.capterra.com/p/202497/Feedly/) - [Feefo](https://www.capterra.com/p/160258/Feefo/) - [FireText](https://www.capterra.com/p/233072/FireText/) - [FogBugz](https://www.capterra.com/p/220592/FogBugz/) - [Fomo](https://www.capterra.com/p/154138/Fomo/) - [FormCrafts](https://www.capterra.com/p/211812/FormCrafts/) - [Formidable Forms](https://www.capterra.com/p/175482/Formidable-Forms/) - [Formsite](https://www.capterra.com/p/118995/Formsite/) - [Formstack Forms](https://www.capterra.com/p/118892/Formstack/) - [FreeAgent](https://www.capterra.com/p/122008/FreeAgent/) - [FreshBooks](https://www.capterra.com/p/142390/FreshBooks/) - [Freshdesk](https://www.capterra.com/p/124981/Freshdesk/) - [FullContact](https://www.capterra.com/p/161228/FullContact-Data-Solutions/) - [Fullstory](https://www.capterra.com/p/153721/FullStory/) - [FuseDesk](https://www.capterra.com/p/159468/FuseDesk/) - [Geckoboard](https://www.capterra.com/p/153066/Geckoboard/) - [Genoo](https://www.capterra.com/p/107668/Genoo/) - [Getform](https://www.capterra.com/p/148097/Getform/) - [Getsitecontrol](https://www.capterra.com/p/138259/GetSiteControl/) - [Ghost](https://www.capterra.com/p/151947/Ghost/) - [GivingFuel](https://www.capterra.com/p/128635/GivingFuel/) - [Gmail](https://www.capterra.com/p/202338/Gmail/) - [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) - [Google Calendar](https://www.capterra.com/p/213340/Google-Calendar/) - [Google Contacts](https://www.capterra.com/p/203196/Google-Contacts/) - [Google Docs](https://www.capterra.com/p/160756/Google-Docs/) - [Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/) - [GoTo Meeting](https://www.capterra.com/p/163332/GoToMeeting/) - [GoTo Training](https://www.capterra.com/p/145210/GoToTraining/) - [GoTo Webinar](https://www.capterra.com/p/163335/GoToWebinar/) - [Gravity Forms](https://www.capterra.com/p/206381/Gravity-Forms/) - [Harvest](https://www.capterra.com/p/75598/Harvest/) - [Help Scout](https://www.capterra.com/p/136909/Help-Scout/) - [Highrise](https://www.capterra.com/p/146703/Highrise/) - [Insightly](https://www.capterra.com/p/130671/Insightly/) - [Instapage](https://www.capterra.com/p/141695/Instapage/) - [Joomla](https://www.capterra.com/p/161648/Joomla/) - [Jotform](https://www.capterra.com/p/158456/JotForm-4-0/) - [Justuno](https://www.capterra.com/p/224090/Justuno/) - [Kadence](https://www.capterra.com/p/229863/Kadence/) - [Kajabi](https://www.capterra.com/p/154682/Kajabi/) - [Kanban Tool](https://www.capterra.com/p/132750/Kanban-Tool/) - [KickoffLabs](https://www.capterra.com/p/151692/kickofflabs/) - [Kudosity](https://www.capterra.com/p/214344/BurstSMS/) - [Leadpages](https://www.capterra.com/p/203635/Leadpages/) - [LeadsBridge](https://www.capterra.com/p/152361/LeadsBridge/) - [LessAccounting](https://www.capterra.com/p/128885/LessAccounting/) - [Litmus](https://www.capterra.com/p/178360/Litmus/) - [LiveChat](https://www.capterra.com/p/62194/LiveChat/) - [MailMunch](https://www.capterra.com/p/190319/MailMunch/) - [Marsello](https://www.capterra.com/p/152524/Goody/) - [Meta for Business](https://www.capterra.com/p/213257/Facebook/) - [Mindbody](https://www.capterra.com/p/40229/MINDBODY/) - [Mojo Helpdesk](https://www.capterra.com/p/128650/Mojo-Helpdesk/) - [MoonClerk](https://www.capterra.com/p/130697/MoonClerk/) - [Nimble](https://www.capterra.com/p/123032/Nimble/) - [Nutshell](https://www.capterra.com/p/144340/Nutshell/) - [Olark](https://www.capterra.com/p/125957/Olark/) - [OnePageCRM](https://www.capterra.com/p/157679/OnePageCRM/) - [Operations Hub](https://www.capterra.com/p/226298/PieSync/) - [OptimizePress](https://www.capterra.com/p/149011/OptimizePress/) - [OptinMonster](https://www.capterra.com/p/174381/OptinMonster/) - [PayPal](https://www.capterra.com/p/207944/PayPal/) - [PayPal Enterprise Payments](https://www.capterra.com/p/213069/Braintree/) - [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) - [Pipeliner CRM](https://www.capterra.com/p/125911/Pipeliner-CRM/) - [Podio](https://www.capterra.com/p/128631/Podio/) - [Postmark](https://www.capterra.com/p/254711/Postmark/) - [PrestaShop](https://www.capterra.com/p/134005/PrestaShop/) - [Privy](https://www.capterra.com/p/146537/List-growth-tools/) - [Quickbase](https://www.capterra.com/p/157262/QuickBase/) - [QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/) - [Re:amaze](https://www.capterra.com/p/132952/Reamaze/) - [Recurly](https://www.capterra.com/p/122700/Recurly-Subscription-Billing/) - [Rezdy](https://www.capterra.com/p/122690/Rezdy/) - [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) - [Salesmate](https://www.capterra.com/p/156234/Salesmate/) - [Segment](https://www.capterra.com/p/150621/Segment/) - [SendPulse](https://www.capterra.com/p/146369/SendPulse/) - [Shopify](https://www.capterra.com/p/83891/Shopify/) - [Skyvia](https://www.capterra.com/p/146167/Skyvia/) - [Slack](https://www.capterra.com/p/135003/Slack/) - [Sleeknote](https://www.capterra.com/p/145068/Sleeknote/) - [SolarWinds Service Desk](https://www.capterra.com/p/129478/Solarwinds-Service-Desk/) - [Stripe](https://www.capterra.com/p/123889/Stripe/) - [SugarCRM](https://www.capterra.com/p/231638/SugarCRM/) - [Sumo](https://www.capterra.com/p/175695/Sumo/) - [SuperSaaS](https://www.capterra.com/p/87751/SuperSaaS-Appointment-Schedule/) - [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) - [Survicate](https://www.capterra.com/p/132914/Survicate/) - [Teachable](https://www.capterra.com/p/147019/Teachable/) - [Tender Support](https://www.capterra.com/p/120649/Tender-Support/) - [Twitter/X](https://www.capterra.com/p/214056/Twitter/) - [Typeform](https://www.capterra.com/p/137289/Typeform/) - [Unbounce](https://www.capterra.com/p/145639/Unbounce/) - [UserVoice](https://www.capterra.com/p/135908/UserVoice/) - [vBulletin](https://www.capterra.com/p/46868/vBulletin/) - [Whatagraph](https://www.capterra.com/p/146220/Whatagraph/) - [WHMCS](https://www.capterra.com/p/130157/WHMCS/) - [WishList Member](https://www.capterra.com/p/102568/WishList-Member/) - [Wistia](https://www.capterra.com/p/82313/Wistia/) - [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) - [Woopra](https://www.capterra.com/p/155465/Woopra/) - [WordPress](https://www.capterra.com/p/131687/WordPress/) - [Wufoo](https://www.capterra.com/p/224990/Wufoo/) - [Xero](https://www.capterra.com/p/120109/Xero/) - [Yondo](https://www.capterra.com/p/193060/Yondo/) - [YouCanBook.me](https://www.capterra.com/p/163194/YouCanBookMe/) - [Zapier](https://www.capterra.com/p/130182/Zapier/) - [Zendesk Sell](https://www.capterra.com/p/199865/Zendesk-Sell/) - [Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/) - [Zoho Creator](https://www.capterra.com/p/211755/Zoho-Creator/) - [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) - [Zoho Invoice](https://www.capterra.com/p/163114/Zoho-Invoice/) - [Zoom Workplace](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/) Total Integrations 118 Gmail Reviewers mention that Insightly integrates seamlessly with Gmail, allowing users to log emails, manage contacts, and synchronize data, which they say enhances communication and workflow efficiency. Mailchimp Users report that Insightly integrates with Mailchimp for email marketing, noting that it facilitates sending email blasts and automating mail campaigns, which they indicate improves customer engagement. Insightly Integrations (118) - [123FormBuilder](https://www.capterra.com/p/122770/123ContactForm/) - [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) - [ActiveDEMAND](https://www.capterra.com/p/142305/ActiveDEMAND/) - [Acuity Scheduling](https://www.capterra.com/p/191978/Acuity-Scheduling/) - [Aircall](https://www.capterra.com/p/184709/Aircall/) - [AnyMeeting](https://www.capterra.com/p/118310/AnyMeeting/) - [Asana](https://www.capterra.com/p/184581/Asana-PM/) - [Benchmark Email](https://www.capterra.com/p/71152/Benchmark-Email/) - [Bidsketch](https://www.capterra.com/p/127734/Bidsketch/) - [BookingSync](https://www.capterra.com/p/114051/BookingSync/) - [Box](https://www.capterra.com/p/148766/Box/) - [Brevo](https://www.capterra.com/p/132996/brevo/) - [CallRail](https://www.capterra.com/p/141829/CallRail/) - [Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/) - [Chargebee](https://www.capterra.com/p/131433/Chargebee/) - [Clio](https://www.capterra.com/p/105428/Clio/) - [ConnectWise PSA](https://www.capterra.com/p/107931/ConnectWise-Manage/) - [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) - [Contactually](https://www.capterra.com/p/158259/Contactually/) - [Cyclr](https://www.capterra.com/p/158623/Cyclr/) - [Dasheroo](https://www.capterra.com/p/139939/Dasheroo/) - [Direct Mail](https://www.capterra.com/p/128355/Direct-Mail/) - [DirectIQ Email Marketing](https://www.capterra.com/p/135395/DirectIQ/) - [Docusign](https://www.capterra.com/p/121506/Docusign/) - [Dotdigital](https://www.capterra.com/p/151213/dotmailer/) - [dotloop](https://www.capterra.com/p/136372/dotloop/) - [Drip](https://www.capterra.com/p/164933/Drip/) - [Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/) - [Emma by Marigold](https://www.capterra.com/p/75428/Emma/) - [Everhour](https://www.capterra.com/p/133409/Everhour/) - [Evernote Teams](https://www.capterra.com/p/154969/Evernote-Business/) - [EZ Texting](https://www.capterra.com/p/145848/Ez-Texting/) - [Formstack Forms](https://www.capterra.com/p/118892/Formstack/) - [FreeAgent](https://www.capterra.com/p/122008/FreeAgent/) - [FreshBooks](https://www.capterra.com/p/142390/FreshBooks/) - [Front](https://www.capterra.com/p/132901/Front/) - [FullContact](https://www.capterra.com/p/161228/FullContact-Data-Solutions/) - [GetResponse](https://www.capterra.com/p/153948/GetResponse/) - [Gmail](https://www.capterra.com/p/202338/Gmail/) - [Google Calendar](https://www.capterra.com/p/213340/Google-Calendar/) - [Google Contacts](https://www.capterra.com/p/203196/Google-Contacts/) - [Google Drive](https://www.capterra.com/p/161425/Drive/) - [Google Forms](https://www.capterra.com/p/176571/Google-Forms/) - [Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/) - [Gravity Forms](https://www.capterra.com/p/206381/Gravity-Forms/) - [Groove](https://www.capterra.com/p/143005/Groove/) - [Help Scout](https://www.capterra.com/p/136909/Help-Scout/) - [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) - [Hubstaff](https://www.capterra.com/p/132376/Hubstaff/) - [Ignition](https://www.capterra.com/p/140861/Practice-Ignition/) - [Intercom](https://www.capterra.com/p/134347/Intercom/) - [Jotform](https://www.capterra.com/p/158456/JotForm-4-0/) - [Kanban Tool](https://www.capterra.com/p/132750/Kanban-Tool/) - [Kantata](https://www.capterra.com/p/110832/kantata/) - [Keap](https://www.capterra.com/p/76390/Infusionsoft/) - [Kixie PowerCall](https://www.capterra.com/p/135636/Kixie-PowerCall/) - [Kustomer](https://www.capterra.com/p/158128/Kustomer/) - [Lead Liaison](https://www.capterra.com/p/124417/Lead-Liaison/) - [Mad Mimi](https://www.capterra.com/p/140718/Mad-Mimi/) - [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) - [MailerLite](https://www.capterra.com/p/136603/MailerLite/) - [MailUp](https://www.capterra.com/p/127970/MailUp/) - [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) - [Membrain](https://www.capterra.com/p/143859/Membrain/) - [Meta for Business](https://www.capterra.com/p/213257/Facebook/) - [Microsoft 365](https://www.capterra.com/p/227157/Microsoft-365/) - [Microsoft Outlook](https://www.capterra.com/p/227138/Microsoft-Outlook/) - [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/) - [Mojo Helpdesk](https://www.capterra.com/p/128650/Mojo-Helpdesk/) - [Myphoner](https://www.capterra.com/p/225488/Myphoner/) - [noCRM](https://www.capterra.com/p/132752/You-Don-t-Need-a-CRM/) - [OmniFocus](https://www.capterra.com/p/177722/OmniFocus/) - [OnceHub](https://www.capterra.com/p/122968/ScheduleOnce/) - [OneDrive](https://www.capterra.com/p/161304/OneDrive/) - [Operations Hub](https://www.capterra.com/p/226298/PieSync/) - [Outreach](https://www.capterra.com/p/159318/Outreach/) - [PandaDoc](https://www.capterra.com/p/131735/PandaDoc/) - [PersistIQ](https://www.capterra.com/p/143625/PersistIQ/) - [Podio](https://www.capterra.com/p/128631/Podio/) - [Portfolio Manager](https://www.capterra.com/p/82678/LiquidPlanner/) - [Process Street](https://www.capterra.com/p/135004/Process-Street/) - [Proposable](https://www.capterra.com/p/122529/Proposable/) - [Proposify](https://www.capterra.com/p/133332/Proposify/) - [Pure Chat](https://www.capterra.com/p/141708/Pure-Chat/) - [QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/) - [Quotient](https://www.capterra.com/p/131897/Quotient/) - [Recurly](https://www.capterra.com/p/122700/Recurly-Subscription-Billing/) - [Reply](https://www.capterra.com/p/143629/Reply/) - [Robly](https://www.capterra.com/p/149327/Robly/) - [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/) - [SendGrid](https://www.capterra.com/p/204113/SendGrid/) - [ServiceM8](https://www.capterra.com/p/110711/ServiceM8/) - [Setmore](https://www.capterra.com/p/122035/SetMore/) - [Shopify](https://www.capterra.com/p/83891/Shopify/) - [Slack](https://www.capterra.com/p/135003/Slack/) - [Slemma](https://www.capterra.com/p/153269/Slemma/) - [Stripe](https://www.capterra.com/p/123889/Stripe/) - [SugarCRM](https://www.capterra.com/p/231638/SugarCRM/) - [SupportBee](https://www.capterra.com/p/132028/SupportBee/) - [Teamwork Desk](https://www.capterra.com/p/143754/Teamwork-Desk/) - [Teamwork.com](https://www.capterra.com/p/120390/Teamwork-Projects/) - [TimeCamp](https://www.capterra.com/p/129847/TimeCamp/) - [Todoist](https://www.capterra.com/p/149339/Todoist-for-Business/) - [Toky](https://www.capterra.com/p/156115/Toky/) - [Toodledo](https://www.capterra.com/p/180631/Toodledo/) - [Trello](https://www.capterra.com/p/211559/Trello/) - [Typeform](https://www.capterra.com/p/137289/Typeform/) - [Wave](https://www.capterra.com/p/178021/Wave-Apps/) - [Wishpond](https://www.capterra.com/p/145745/Wishpond/) - [Wufoo](https://www.capterra.com/p/224990/Wufoo/) - [Xero](https://www.capterra.com/p/120109/Xero/) - [YouCanBook.me](https://www.capterra.com/p/163194/YouCanBookMe/) - [Zapier](https://www.capterra.com/p/130182/Zapier/) - [Zendesk Sell](https://www.capterra.com/p/199865/Zendesk-Sell/) - [Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/) - [Zoho Books](https://www.capterra.com/p/163115/Zoho-Books/) - [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) - [Zoho Invoice](https://www.capterra.com/p/163114/Zoho-Invoice/) For each product, we show you the most common integrations according to our user reviews and analyze themes in what reviewers say to highlight what you need to know. ## How does the user experience compare on ActiveCampaign vs Insightly? ### Overall rating 4.6 (2561) 4.0 (654) ### User interface ActiveCampaign Insightly ### Customer service and support ActiveCampaign Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat Insightly Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat ## What users say about the pros and cons of ActiveCampaign vs Insightly These crm software solutions have been evaluated by verified reviewers on Capterra. Check out what real users say about ActiveCampaign and Insightly to find out which one would work best for your needs. Users appreciate ActiveCampaign for its robust automation capabilities, noting its ability to streamline repetitive tasks and personalize customer journeys. They also value its campaign management tools, which provide insightful performance reports and enable targeted marketing strategies. Additionally, reviewers highlight its comprehensive email automation features, which help manage and grow customer relationships effectively. At the same time, Insightly users commend its CRM usage, customization options, and workflow management. They find it highly customizable, easy to use, and effective in automating operational processes, which enhances efficiency and reduces labor costs. When it comes to cons, users mention that ActiveCampaign's pricing can be prohibitive, especially for smaller businesses, and they find its email management and learning curve challenging. Meanwhile, Insightly users report issues with integration capabilities and email management, and they also find the pricing structure to be relatively expensive. \[[2](#source-item-2)\] Pros ActiveCampaign CA Christopher A Commercial DirectorGlass, Ceramics & Concrete, 11 - 50 employeesUsed the software for: More than 2 years. “Its email management and powerful contact management capabilities are amazing, and this enables our commercial department to easily subdivide our world-wide glass dealers and concrete contractors according to their individual product acquisition track record.“ March 26, 2026 BY Brian Y Visa Consulting SpecialistLegal Services, 11 - 50 employeesUsed the software for: More than 2 years. “My automated workflows make it simple to establish six-month follow-up sequences that will nurture clients through a waiting period for government approval.“ January 13, 2026 Insightly John M Founder and Financial AdvisorFinancial Services, 2 - 10 employeesUsed the software for: 1-2 years. “Setting up routine tasks and activity reminders was also straightforward, which made it easier to stay organized and maintain consistent, timely engagement with clients.“ December 16, 2025 WA Wilcox A Managing SolicitorLegal Services, 51 - 200 employeesUsed the software for: 6-12 months. “We can build functionalities that suites us without spending thousands of dollars with developers,Data can also be connected within Insightly,such as connecting contacts and organizations to request and project records.“ September 20, 2024 Cons ActiveCampaign DM David M Technical Support EngineerMechanical or Industrial Engineering, 51 - 200 employeesUsed the software for: More than 2 years. “I do not like the fact that deep segmentation and more sophisticated features require time to master; there are moments that I fear that I am not fully utilizing it.“ December 14, 2025 JP Jonathan P CEOEducation Management, 2 - 10 employeesUsed the software for: 6-12 months. “I am using AC to send automated sequences to my leads, but I am not using the campaign features, and I am considering swtiching to another tool if I can't delete my inactive leads (else the costs will constantly increase)“ August 23, 2024 Insightly John M Founder and Financial AdvisorFinancial Services, 2 - 10 employeesUsed the software for: 1-2 years. “The integrations with other applications wasn't as strong as I was looking for at the time.“ December 16, 2025 JK Jamie K Head of GrowthComputer Software, 11 - 50 employeesUsed the software for: 6-12 months. “Insightly was being used for various marketing and sales data processing and activation tasks when I joined, and the account was a real mess because there was little control over who could edit which fields.“ May 6, 2024 * * * Sources 1. Our research team identified features from vendor websites based on their analysis of what users find valuable or expect from crm software. This list is not exhaustive. For additional features, refer to the vendor’s website. 2. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. They represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. * * * Need Help Deciding Between ActiveCampaign and Insightly? Talk to a Capterra advisor for free and get results within 15 minutes. 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