# Compare ActiveCampaign vs Agile CRM 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare ActiveCampaign and Agile CRM based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/79367-135148/ActiveCampaign-vs-Agile-CRM

---

# ActiveCampaign vs Agile CRM Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

ActiveCampaignAgile CRM2/4 selected

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

[Agile CRM](https://www.capterra.com/p/135148/Agile-CRM/)[4.1 (524)](https://www.capterra.com/p/135148/Agile-CRM/reviews/)

[## ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

Starting Price

$15.00/month

Value-for-Money

4.3

Functionality

4.5

Ease of Use

4.2

Customer Service

4.4

Reviews Sentiment

Based on [2,561 reviews](#user-reviews)

Positive

2,381

Neutral

118

Negative

62

[## Agile CRM](https://www.capterra.com/p/135148/Agile-CRM/)[4.1 (524)](https://www.capterra.com/p/135148/Agile-CRM/reviews/)

Starting Price

$8.99

Value-for-Money

4.1

Functionality

4.1

Ease of Use

4

Customer Service

4

Reviews Sentiment

Based on [524 reviews](#user-reviews)

Positive

413

Neutral

62

Negative

49

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## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 14,179 reviews from email marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

81%Fit

High performer

Feature ratings

Email Campaign Management

4.6

Campaign Scheduling

4.5

Newsletter Management

4.3

Email Tracking

4.5

Customizable Branding

4.3

61%Fit

Missing features

Not enough reviews

Feature ratings

Email Campaign Management

3.8

Campaign Scheduling

4.6

Newsletter Management

NA

Email Tracking

\--

Customizable Branding

4.5

User satisfaction

User satisfaction

4.6

User reviews[2,561](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

Ease of use

4.2

Functionality

4.5

Value for money

4.3

Customer support

4.4

User satisfaction

4.1

User reviews[524](https://www.capterra.com/p/135148/Agile-CRM/reviews/)

Ease of use

4.0

Functionality

4.1

Value for money

4.1

Customer support

4.0

Price starts from

Price starts from

$15Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

$8.99Per Feature, Not provided by vendor

-   Free version
-   Free trial

Best for

Best for

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work.

Best for

Small to medium size businesses that require sales, marketing and service automation

## User reviews

Pros & cons

CA

Christopher A.

Commercial Director

> "Its email management and powerful contact management capabilities are amazing, and this enables our commercial department to easily subdivide our..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7119596)

DM

David M.

Technical Support Engineer

> "I do not like the fact that deep segmentation and more sophisticated features require time to master; there are moments that I fear that I am not..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7062259)

BY

Brian Y.

Visa Consulting Specialist

> "My automated workflows make it simple to establish six-month follow-up sequences that will nurture clients through a waiting period for government..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7077855)

JP

Jonathan P.

CEO

> "I am using AC to send automated sequences to my leads, but I am not using the campaign features, and I am considering swtiching to another tool if I..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6456159)

GC

Graziana C.

Customer Operations Lead

> "I like the personalized nature of ActiveCampaign, something that gives specific messages to specific clients"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7079738)

LW

Laura W.

Marketing Coordinator

> "The customer support is so slow to fix pressing deliverability problems and the high pricing does not give us a good value."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7096080)

Dan J.

COO

> "ActiveCampaign offered cost-effective email marketing solutions where many other software could not compete price-wise."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7115517)

MW

Mona W.

CEO and Founder

> "a bit expensive from over 2000 Contacts on and sometimes mails have massive delays (especially when there is a mail flow with several mails in a row)"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6848971)

LH

Louise H.

Front Office Manager

> "ActiveCampaign metrics reports provide very useful insights about our campaigns that help us to evaluate their performances and make necessary..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808)

DB

Divan B.

Operations Manager

> "Also the agent "sent" a payment link for a monthly subscription, but when you follow prompts on the actual site to buy a license, that is not an..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440952)

LH

Louise H.

Front Office Manager

> "There are very impressive task automations in ActiveCampaign that allows us to automate the routine marketing tasks like email follow ups."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808)

DL

Dimitris L.

Team Lead

> "Decent product with awesome user interface that's unfortunately overshadowed by performance issues, increased downtime and a very poor customer..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375)

Jaden T.

Writer

> "It features so many tools that you can use to build email or SMS automations that can be triggered or respond to a customer's actions."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6321098)

MM

Maurizia M.

CEO

> "This pricing policy is to me very draining and it means that at some point I will be forced to change provider due to unjustified expenses."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6860028)

PC

Prachi C.

developer

> "Additionally, the comprehensive reporting and analytics tools provide valuable insights into campaign performance, helping to optimize marketing..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6406150)

PC

Prachi C.

developer

> "Additionally, the pricing structure can become quite expensive as the contact list grows, which might not be ideal for smaller businesses or those..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6406150)

RS

Rhea S.

Internal Sales Executive

> "ActiveCampaign gives us useful performance insights and reports that help us take informed actions to improve returns from our marketing campaigns."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6507695)

CH

Colleen H.

VP of Marketing

> "Everything takes TEN TIMES LONGER TO COMPLETE ANYTHING with Active Campaign than any other marketing automation/email system I have ever used in my..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234)

NM

Ngechu M.

Full-stack Developer

> "ActiveCampaign enables me to create, customize and send high volume outbound marketing emails."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6443094)

AG

Ana G.

Freelancer

> "I do feel that the account managers tend to be just glorified customer support, where they don't really help much and I still have to submit support..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6713971)

VR

Verified Reviewer

Sr People Ops

> "It's a secure way to ensure that processes happen correctly and the customer support team and implementation team always remained attentive to our..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628)

CH

Colleen H.

VP of Marketing

> "Non-intuitive, difficulty formatting, you are constantly searching for how to do things, and my favorite - just doesn't save what you are working on,..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234)

WH

Wilberth H.

Asesor Inmobiliario

> "The automatization tools are very useful and give me flexibility to design any strategy that is best for my business."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6871583)

AK

Aleksandra K.

Owner

> "Sometimes it is loading slowly and there are sometimes (not often) bugs when I want to change the text auf my Email."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6462302)

CN

Christophe N.

Thérapist

> "ActiveCampaign allows me to easily manage communication campaigns with my audience."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121)

AW

Andrew W.

Owner

> "Automation builder can feel clunky and knowlege base articles are often too sparse when you need step-by-step guidances"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6800369)

VR

Verified Reviewer

Sr People Ops

> "The email management tools allows us to have good control over our campaigns and contacts/prospects."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628)

CH

Colleen H.

VP of Marketing

> "Every time anyone on our team uses it, it never works properly and we lose information all the time (Customer Service was of no help in this area)."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234)

LH

Louise H.

Front Office Manager

> "It has helped us to attract and capture new customers by giving us an efficient platform to communicate with leads during campaigns."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808)

MH

Marcus H.

CEO

> "There are also occasional issues with reliability—some features don’t always work as expected. While this might not be unique to ActiveCampaign, it’s..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691)

RM

Rachel M.

Digital Campaign Executive

> "The automation workflows are a game-changer, and the reporting tools are awesome for tracking your results."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6578401)

SM

Selena M.

Singing Coach

> "Eventually someone told me that it was an issue with a deep tech issue of the platform and that would take a lot of time to resolve."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

ZZ

Zandalee Z.

Senior Analyst Programmer

> "ActiveCampaign offers capabilities which allows me to automate marketing in real-time."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6493055)

KS

Kathryn S.

Owner

> "They continued to explain in increasingly simple language as though I just didn't understand how this was totally reasonable."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123)

BL

Billy L.

Operations

> "The segments and tag functions make it easy to split up a list of contacts into different categories and send out more personalised emails"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040)

DE

Duncan E.

Web Specialist

> "Now we have to spend time and money moving because we don't want to be held hostage with continual price increases and no viable options to downgrade..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6705737)

JM

Joao M.

Spinning Instructor

> "It has allowed us to automate the error-prone and tedious tasks making our work very accurate and less demanding."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440201)

HH

Hendrik H.

Marketing manager

> "Their customer service however is the worst I ever experienced. If you have a question, you have to open a chat and talk to people that don't know..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6452695)

KP

Khevana P.

Tech Lead

> "We have been using ActiveCampaign for the last few years and have lots of automation and customization based on Active Campaign."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6503130)

ST

Sarah T.

Health Coach

> "sometimes I find it tricky to choose the right form and/or when having multiple tags for segmenting"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6644647)

FG

Fabrizio G.

Design Lead

> "This platform has the most profitable marketing campaigns management and monitoring capabilities."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7038963)

CO

Chris O.

President

> "The platform's visual design and user interface aren't quite as polished or modern as competitors like HubSpot."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6579310)

BL

Billy L.

Operations

> "Activecampaign is a great way to store a central contact list and send out marketing emails - that's what I use it for"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040)

DL

Dimitris L.

Team Lead

> "Our forms were not capturing leads for 4 months."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375)

BT

Bodamer T.

Foreign Language and Localization Administrator

> "It allows us to come up with personalized campaigns to capture a targeted audience."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6338693)

KS

Kathryn S.

Owner

> "Decent features but outrageous pricing practices."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123)

CN

Christophe N.

Thérapist

> "Thanks to the integration of artificial intelligence, this work is greatly accelerated for a truly professional result."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121)

DK

Dan K.

Founder

> "I want to downgrade and they won't let me until my next renewal in a year."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890)

JF

Joe F.

Associate Professor of Law

> "It allows us to strategize our marketing campaigns in order to make them more successful."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6720501)

DK

Dan K.

Founder

> "There are many issues: 1) the system has a steep learning curve."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890)

SM

Selena M.

Singing Coach

> "The customer support has been really helpful, they've given me all the time I needed to understand my problems and provide tailored solutions."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

ClJ

Céline J.

Social Media Manager

> "We also noticed that getting in touch with human support tends to be impossible."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6873052)

JM

Joao M.

Spinning Instructor

> "We have had it all right running our digital marketing campaigns with ActiveCampaign and the automations has taken a huge fight for us."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440201)

CB

Caspar B.

Digital Marketing Manager

> "Not easy to track UTM data through forms."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419)

Christina S.

Area Director of Sales

> "Powerful marketing analytical tools that gives accurate reports about campaigns performance."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6342026)

PK

Paulette K.

Credit Risk Analyst

> "The landing page builder feels a bit basic compared to similar tools."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6486875)

MH

Marcus H.

CEO

> "Additionally, the API is well-documented and versatile, offering seamless integration with other tools and platforms."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691)

FG

Francesco G.

Partner

> "the prices have gone up consistently without a serious improvement in features despite their position in the market, their integration with..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6114791)

Emma B.

Senior Director Product Marketing

> "We can now automate our email processes, keep closer tabs on our conversion rates, and reduce the time it takes to send out communications thanks to..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4969107)

SM

Selena M.

Singing Coach

> "It was good in many ways but the issue I described above was extremely frustrating and disappointing and is part of the reason I'm leaving."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

MA

Mitusha A.

Developer

> "ActiveCampaign has helped me gain leads via social marketing content and get the information on the internal Slack channel and Salesforce that is..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6061447)

Carlos P.

Key Account Manager

> "Sometimes the size of the source does not stay the same when you alter the path and when you view the source code, everything is just a single row,..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4850688)

MH

Marcus H.

CEO

> "The advanced automations are incredibly powerful, allowing for highly personalized and efficient workflows."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691)

RA

Rahman A.

Marketing Specialist

> "This can get a little messy, especially when you are dealing with  multiple campaigns."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853)

CC

Crystal C.

researcher

> "To further develop the general client experience, you can send customized messages to your site clients."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6481880)

CB

Caspar B.

Digital Marketing Manager

> "Bad usability and very buggy."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419)

JP

Jonathan P.

CEO

> "Useful tool to automate emails to leads and manage our sales process"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6456159)

MW

Michelle W.

Social Media Manager

> "Some automations did not work immediately for inexplicable reasons."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6358627)

RA

Rahman A.

Marketing Specialist

> "The integrated CRM also helped me maintain clean and responsive customer lists."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853)

SM

Selena M.

Singing Coach

> "So I gave up on that automation and others like it."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

John G.

Supply Chain Managing Officer

> "It helped us revolutionize our marketing strategies allowing us to have more result-oriented marketing efforts which has seen us grow our customers..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6012843)

NS

Niraj S.

Alliance Lead

> "UI feels outdated: Not as smooth as competitiors"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6710630)

VR

Verified Reviewer

Computer Engineer

> "The product offers robust marketing automation capabilities, allowing you to create complex workflows, automate repetitive tasks."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4798320)

MM

Michele M.

COO

> "Some users find it less sophisticated compared to other email marketing tools."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6315119)

MM

Maurizia M.

CEO

> "It's reliable in its stats and the way it avoids spam."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6860028)

BA

Brenda A.

sales leader

> "The lead management wasn't that great, or user friendly. If you added contacts, you had to remove old contacts - seems that could be better..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6234656)

CM

Cam M.

Sr. Director

> "The behavioral aspect of generating leads, tracking those engaged, and then heavy targeting our engaged users was key; that allowed us to feel as if..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___5025297)

CK

Colin K.

Nutrition Coach

> "Sometimes its A little bit slow and this can be quite annoying"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6341613)

GM

Gary M.

reviewer

> "The stage is a unique advantage in robotizing Client Experience (CX) for different perspectives like offers, lead magnets, bulletins, and changes in..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6130750)

HH

Hendrik H.

Marketing manager

> "You have to wait over a week to get any word from customer service."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6452695)

[View Reviews](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

MS

Muadzam S.

Area Manager

> "It provides solid security and lets our team manage leads, tasks, and collaboration from one easy platform."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___7047889)

FK

Farman K.

Software Developer

> "Many users mention glitches, slowdowns, and other issues with automations or integrations from time to time, which get irritating when..."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___7051973)

MS

Muadzam S.

Area Manager

> "Real-time collaboration and automated workflows boost productivity and make managing multiple locations much easier."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___7047889)

DS

D S.

other

> "Unbelievable response to put garbage data into a CRM as a work around which then negates nearly all the other functionality e.g.,..."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___6141563)

FK

Farman K.

Software Developer

> "This unified view helps teams move faster on opportunities and maintain better relationships without juggling multiple separate tools."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___7051973)

Ana Paula E.

Environmental Consultant

> "It also lacks some functions such as project management, something that certain competencies do have."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___6025702)

AaM

Alfiya ashfaque M.

Software Engineer - QA

> "I have used this for a year and a half and it is pretty good platform to use if you are a sales guy. Since I belong to the engineering..."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#SoftwareAdvice___6670464)

AL

Aaron L.

President

> "I'm now unable to send even regular text-only emails from our company's gmail account to any yahoo account, regardless of the number..."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#SoftwareAdvice___3908131)

Marko S.

Administrator

> "All tasks sorted and we actually made profit using it, unparalleled task management being the top feature."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___7022187)

MB

Michael B.

Founder

> "Such a good price for great features and a good UI. But some glitches prevent me from using it any longer."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___6159532)

MB

Mark B.

Owner

> "This CRM offers so many options it can feel a bit overwhelming to use but their customer support were also very helpful."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___7006874)

JD

Jasmine D.

manager

> "you also cannot download your campaigns and have to apistakingly go through and either have a replacement app ready or post everything..."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___3562127)

Gina S.

Process Management Analyst

> "From the mobile application we can manage our email or website marketing without resorting to complex systems, I like the simple..."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___6190614)

MP

Mike P.

President

> "Cannot develop a long-range program without running into the limits on "nodes" per sequence or number of sequences."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___3811955)

VR

Verified Reviewer

IT Recruiter

> "This platform provides an extensive array of functionalities, such as automated email campaigns and customizable dashboards, that..."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___4797526)

ZM

Zandrich M.

CMO/COO

> "Although it would be difficult to find fault with Agile on the surface, Agile CRM lacks integration with a few niche APIs we happen to..."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___3522436)

VR

Verified Reviewer

Assistant Professor Pediatric

> "It offers an intuitive interface, robust customization, advanced reporting, seamless integrations, powerful automation, mobile..."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___4807926)

Minsu K.

CEO

> "The help files and tutorials were of poor quality and were not always maintained up to date with changes in the software's layout, for..."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___4416145)

Caleb T.

Mechanical Engineer

> "I use it every day, and once you get the hang of the workflow, it is pretty helpful."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___7010856)

TJ

Timo J.

marketing expert

> "Also not using it's full potential, seems difficult."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___6040958)

Marko S.

Administrator

> "All thanks to Agile and its features."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___7022187)

JD

Jasmine D.

manager

> "Then when i wanted to cancel they wouldn't call me to cancel (they require a phone call to cancel) and charged me ANOTHER month."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___3562127)

VR

Verified Reviewer

IT Recruiter

> "Agile CRM stands out as a remarkable CRM platform that empowers businesses to efficiently handle customer relationships and sales."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___4797526)

Almodyr B.

Data Analyst

> "The least I like about Agile CRM is that it can be difficult to use for new users and that the interface can be a little confusing."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___4616610)

Marko S.

Administrator

> "Unique and absolutely CRM that we will use a a paid version - yes, it is that great."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___7022187)

JD

Jasmine D.

manager

> "Over the last year the campaigns stopped sending emails and the last 6 months they stopped sending altogether."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___3562127)

PK

Petteri K.

Coach

> "The best thing about Agile CRM is the combination of CRM and marketing features, along with its very competitive pricing."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___6106461)

TJ

Timo J.

marketing expert

> "It was bit difficult to use and to deploy."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___6040958)

VR

Verified Reviewer

HR

> "I can easily customize the CRM to suit my specific needs and workflows, ensuring that I have the most effective tools at my disposal...."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___4790693)

JM

Jack M.

CEO

> "The product not working was bad enough and the inflexible service was the icing on the cake."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___3526044)

Sunitha H.

NATIONAL SCHOOL FEEDING PROGRAM FACILITATOR

> "Its user-friendly design and array of features, such as email marketing, sales automation, customer service, and a mobile app, make it..."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___4622494)

Michael M.

Loan Consultant

> "It can be a bit on the tedious side to customize and set up."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___4382434)

Marko S.

Administrator

> "Customer support is amazing amd"

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___7022187)

JD

Jasmine D.

manager

> "They refused to give me any compensation for all the months of their product not working."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___3562127)

CD

Chris D.

Specialist

> "Agile CRM offers powerful automation features, such as lead scoring, email campaigns, and workflow automation."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___4699940)

SW

Sam W.

Marketing Manager

> "Multiple issues with email deliverability."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#SoftwareAdvice___3584071)

DC

Divaldo C.

CEO

> "I had integrated the agile CRM with facebook and since we had ads running to capture leads, it was spectacular, because the automation..."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___4460808)

SW

Sam W.

Marketing Manager

> "Doesn't deliver on the majority of promises it makes."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#SoftwareAdvice___3584071)

VR

Verified Reviewer

Tech consultant

> "Our organization relies heavily on Agile CRM for daily operations, as it's utilized across all departments to handle various tasks,..."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___4772551)

CS

Chiara S.

Consulente freelance

> "You buy the solution, you pay a solution and then clicking here and there you just realize you didn't buy the all package because..."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___3207622)

VR

Verified Reviewer

US IT Recruiter

> "The process of setting up an account is simple and hassle-free, and the level of customer support provided is exceptional."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___4799538)

JM

Jack M.

CEO

> "I don't have time to do that I just wanted to cancel the plan."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___3526044)

VR

Verified Reviewer

Assistant Professor Pediatric

> "I am highly impressed with Agile CRM as a comprehensive customer relationship management solution."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___4807926)

SP

Shekhar P.

Digital Marketing

> "Always has server delay issue, did not send emails to contacts just shows email sent in activities."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___3142602)

VR

Verified Reviewer

Senior Software Engineer

> "Moreover, the extensive range of features available is unmatched, and the ability to automate repetitive tasks has been a real..."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___4777654)

Marija Š.

Customer Success Manager

> "Features like bulk actions based on contact name / email, selecting unsubscribed contacts from the campaign reports tab etc. are..."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___2691870)

VR

Verified Reviewer

Senior Software Engineer

> "We can track the work done by every individual easily and also we can micro manage our project."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___4252930)

LM

Lee M.

Managing Partner

> "They blame this on an internal API Key issue - again been weeks on something as simple as resetting your password."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___3282142)

Sunitha H.

NATIONAL SCHOOL FEEDING PROGRAM FACILITATOR

> "I have found it to be a great tool for managing customer relationships, automating marketing tasks and tracking leads."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___4622494)

LM

Lee M.

Managing Partner

> "Used to use heavily (20,000+ contacts) but it'd become such a broken product I wouldn't recommend it to even the smallest of users."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___3282142)

Mohammadd S.

Hr

> "I had a good time working with agile crm For my email marketing and tracking and helped me in my business"

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___4786837)

SB

Steven B.

Owner & Manager

> "Lots of lip service but they will ignore customer needs wherever possible, especially when the software stops working for no reason."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___2942799)

Mansur S.

Product Manager

> "Additionally, the lead scoring feature makes it easier to prioritize leads based on their behavior."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___4322827)

EE

Emre E.

CEO

> "After 2 years, I saw 3 unauthorized charges from agilecrm from my credit card."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___3185286)

Sunitha H.

NATIONAL SCHOOL FEEDING PROGRAM FACILITATOR

> "Agile CRM is an ideal CRM for small business owners and professionals looking for an easy-to-use tool to help manage their customer..."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___4622494)

CS

Chiara S.

Consulente freelance

> "There are also so many other bugs not solved from months like the Facebook integration..."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___3207622)

Mansur S.

Product Manager

> "Additionally, it offers a range of pricing plans to suit different business needs."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___4322827)

CS

Chiara S.

Consulente freelance

> "All the flows are compromised by the campaigns not sent."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___3207622)

VR

Verified Reviewer

Senior Software Engineer

> "We can easily track all our project related tasks and all."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___4252930)

AL

Aaron L.

President

> "Setup is confusing."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#SoftwareAdvice___3908131)

VR

Verified Reviewer

HR

> "The user interface is straightforward and easy to use, making it a breeze to navigate through the platform. But what really impressed..."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___4790693)

MK

Matthew K.

adfdas

> "Frustrating."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___4570972)

LM

Lee M.

Managing Partner

> "Agile CRM at one point was a great reasonably-priced solution for start-ups looking for basic contact management with some campaign..."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___3282142)

AL

Amanda L.

Consultant

> "This is a BIG con! If you are in Australia, prepare for repeat 4am phone calls from their sales team and agents who clearly do not..."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___2802024)

CD

Chris D.

Specialist

> "These features can help businesses save time and increase productivity."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___4699940)

KK

Kimberly K.

Head of Investor Relations

> "Querying on groups of people is inconsistent and inaccurate."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#SoftwareAdvice___3414495)

VR

Verified Reviewer

Technical Lead

> "We can micro manage tasks using Agile ."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___4262896)

KK

Kimberly K.

Head of Investor Relations

> "I was regularly trying to get customer support to find me answers but they were never able to solve my problem."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#SoftwareAdvice___3414495)

VR

Verified Reviewer

Technical Lead

> "The main goal of Agile CRM is improve business relationship ."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___4262896)

MS

Maria S.

Co-Founder

> "Support is terrible; email sending is spotty at best."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___3302041)

Michael M.

Loan Consultant

> "the customizations and integrations are fantastic. "

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___4382434)

GM

Graham M.

Director

> "So its solid if you want a cheap option but I have just had a terrible time of late."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___3103078)

VR

Verified Reviewer

Senior Software Engineer

> "With minimal amount we can easily maintain our project."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___4252930)

VR

Verified Reviewer

CEO

> "Hopelessly bad - we changed over a year ago and cannot get the payments suspended"

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___3349421)

Valor L.

Growth Manager

> "Agile CRM honestly does well, except its ui/ux is not very friendly, and I get lost quite often, and there's lots of tabs and clicking..."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___3290014)

LM

Lee M.

Managing Partner

> "It has no reliability at this point."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___3282142)

VR

Verified Reviewer

CTO

> "I recently switched to agilecrm after trying out several CRMs and I couldn't be happier."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___4512016)

Valor L.

Growth Manager

> "Unfortunately, I just want things simple for my simple brain."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___3290014)

KK

Kimberly K.

Head of Investor Relations

> "From the beginning, Agile was an inflexible tool that I managed to use for the very simple tasks of sending out newsletter and other..."

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#SoftwareAdvice___3414495)

AL

Amanda L.

Consultant

> "I am gobsmacked that a global company with a product of this quality, can't get their timezone planner better organised. "

[See full review](https://www.capterra.com/p/135148/Agile-CRM/#Capterra___2802024)

[View Reviews](https://www.capterra.com/p/135148/Agile-CRM/reviews/)

## User interface

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)

4.56 (2,561)

[Agile CRM](https://www.capterra.com/p/135148/Agile-CRM/)

4.12 (524)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

ActiveCampaign

Top features

44/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/79367/ActiveCampaign/#features)

Agile CRM

32/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/135148/Agile-CRM/#features)

### Recognition

ActiveCampaign is recognized as a top-rated tool in 5 Capterra Shortlist reports

Agile CRM is recognized as a top-rated tool in 3 Capterra Shortlist reports

### Deployment & support

ActiveCampaign

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Agile CRM

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

ActiveCampaign

-   By ActiveCampaign
-   Located in United States
-   Founded in 2003

Agile CRM

-   By Agile CRM
-   Located in India
-   Founded in 2012

## Popular Comparisons

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vs

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[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

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[Agile CRM](https://www.capterra.com/p/135148/Agile-CRM/)[4.12 (524)](https://www.capterra.com/p/135148/Agile-CRM/reviews/)

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4.1

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4.0

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[View full comparison](https://www.capterra.com/compare/135148-152373/Agile-CRM-vs-HubSpot-CRM)

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

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[Agile CRM](https://www.capterra.com/p/135148/Agile-CRM/)[4.12 (524)](https://www.capterra.com/p/135148/Agile-CRM/reviews/)

vs

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$8.99

Price

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4.1

Features

4.3

4.0

Ease of Use

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[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

vs

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$15/month

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4.5

Features

4.2

4.2

Ease of Use

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[Agile CRM](https://www.capterra.com/p/135148/Agile-CRM/)[4.12 (524)](https://www.capterra.com/p/135148/Agile-CRM/reviews/)

vs

[Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[4.37 (5,819)](https://www.capterra.com/p/157279/Dynamics-365/reviews/)

$8.99

Price

$50/month

4.1

Features

4.3

4.0

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/135148-157279/Agile-CRM-vs-Dynamics-365)

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

vs

[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

$15/month

Price

$9/month

4.5

Features

4.5

4.2

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/79367-147415/ActiveCampaign-vs-EmailOctopus)

[Agile CRM](https://www.capterra.com/p/135148/Agile-CRM/)[4.12 (524)](https://www.capterra.com/p/135148/Agile-CRM/reviews/)

vs

[Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)[4.71 (730)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)

$8.99

Price

$7/year

4.1

Features

4.5

4.0

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/135148-204998/Agile-CRM-vs-Bigin-by-Zoho-CRM)

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

vs

[Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.83 (2,127)](https://www.capterra.com/p/198994/Systeme/reviews/)

$15/month

Price

$17/month

4.5

Features

4.7

4.2

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/79367-198994/ActiveCampaign-vs-Systeme)

[Agile CRM](https://www.capterra.com/p/135148/Agile-CRM/)[4.12 (524)](https://www.capterra.com/p/135148/Agile-CRM/reviews/)

vs

[EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)[4.65 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)

$8.99

Price

$14.99/month

4.1

Features

4.6

4.0

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/135148-178819/Agile-CRM-vs-EngageBay-Marketing)