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ActiveCampaign vs SalezShark: Which is a better fit?

Updated on January 12th, 2025
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Summary
Key features rated by users
Features selected based on 4,591 reviews from Marketing Automation users.
% Fit
High performer
Feature ratings
Email Marketing
4.7
Marketing Automation
4.7
API
4.3
Lead Capture
4.4
CRM
4.3
% Fit
Missing features
Not enough reviews
Feature ratings
Email Marketing
5.0
Marketing Automation
5.0
API
--
Lead Capture
5.0
CRM
NA
User satisfaction
4.6
User reviews2,494
Ease of use
4.2
Functionality
4.5
Value for money
4.4
Customer support
4.4
4.7
User reviews15
Ease of use
5.0
Functionality
4.7
Value for money
4.9
Customer support
4.9
Price starts from
Monthly subscription
Free version
Free trial
/user
Monthly subscription
Free version
Free trial
Best for

ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation.

Sales & Marketing Professionals Digital marketing Companies SMBs Corporates Startups

User reviews
pros & cons
1 / 4
View Reviews
1 / 3
View Reviews
Video reviews
Michael P
Owner
3.0

Mike: My name is Mike. I'm a small business owner. I'm giving ActiveCampaign a three out of five stars today. Before using ActiveCampaign, I had been doing things pretty manually in terms of sending out email blasts and sort of just general marketing stuff. I had tried a couple of different other companies as well actually after using ActiveCampaign. I tried a couple different ones. I used another one called GetResponse. While I liked using ActiveCampaign better than GetResponse, I did run into some issues trying to incorporate ActiveCampaign into our workflow, but I was able to do the basic job of email marketing and trying to keep track of a flow in terms of emailing prospective clients as well as current clients. Originally, I chose ActiveCampaign because it came recommended from a few different people and for good reason. The program can do a whole lot of different things. It certainly works well if you're looking for a really in-depth platform that you can create content to blast out to your contacts and prospective clients. For me, it was a little bit too in depth almost where it was more than what we needed, so I ended up not using it in the long run. But definitely that was kind of the main reason that I started using it and unfortunately just never really got the hang of it. So I wouldn't say that ActiveCampaign is the easiest program to get started with, to be honest. It does require some back knowledge. I'm not a marketing expert. My partner who is more adept with it also had just some issues sort of getting the whole thing going. It's pretty easy to get a basic template going and to get a funnel going and all that stuff. It is fairly simple, but we did run into some issues and unfortunately the help in terms of the customer service wasn't the best, so we never were really fully able to right the ship. So after using it for almost a year plus, we worked out of using ActiveCampaign. So unfortunately, I wouldn't say the easiest program to get going. If you're an expert, I'm sure that it's a lot easier, but I guess I wouldn't say for beginner users, not the easiest. So if you're thinking about using ActiveCampaign, I would definitely just recommend doing some research on the platform itself just to sort of get acquainted with it and to understand all the in-depth features that it can do, which are definitely plentiful. If you're an expert or advanced user in email marketing and content creation, email templates, you're probably going to have a pretty good time with it. The funnel system is very in depth and very good. If you're a beginner or just sort of looking to get started, I would probably shy away from using something like this unfortunately. It is worth your time to check out. It's definitely a good platform overall. It didn't work for me personally, but that doesn't mean that it won't work for others. So yeah, I mean, if you're watching this, you're probably doing a good amount of due diligence. It's worth spending a little bit of time checking it out. It may fit like a glove for certain businesses and certain types of marketing techniques, but for me, it didn't end up working out unfortunately.

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Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

ActiveCampaign

Top Features
40/42
  • Marketing Calendar
  • Search Marketing
  • A/B Testing
  • Activity Dashboard
  • API
  • Campaign Analytics
  • Campaign Management
  • Conversion Tracking
  • CRM
  • Customizable Branding
  • Customizable CTAs
  • Customizable Forms
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Marketing
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • Marketing Automation
  • Mobile Access
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multivariate Testing
  • Real-Time Data
  • ROI Tracking
  • Sales Analytics
  • Segmentation
  • SMS Marketing
  • Social Marketing
  • Template Management
  • Third-Party Integrations
  • Visual Analytics
  • Website Visitor Tracking
  • Workflow Management
See All features
Hide Marketing Automation Software Features -

SalezShark

11/42
Show Marketing Automation Software Features +
ActiveCampaign
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
SalezShark
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
ActiveCampaign
  • By ActiveCampaign
  • Located in United States
  • Founded in 2003
SalezShark
  • By SalezShark
  • Located in United States
  • Founded in 2014
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