---
title: "Compare ActiveCampaign vs Nutshell 2026 | Capterra"
description: "Unsure of what to choose? Check Capterra to compare ActiveCampaign and Nutshell based on pricing, features, product details, and verified reviews."
source_url: "https://www.capterra.com/compare/79367-144340/ActiveCampaign-vs-Nutshell"
page_type: "comparison"
language: "en"
---

# ActiveCampaign vs Nutshell Features and Cost Comparison

Last updated September 17th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

ActiveCampaignNutshell2/4 selected

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

[Nutshell](https://www.capterra.com/p/144340/Nutshell/)[4.4 (625)](https://www.capterra.com/p/144340/Nutshell/reviews/)

[## ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

Starting Price

$15.00/month

Value-for-Money

4.3

Functionality

4.5

Ease of Use

4.2

Customer Service

4.4

Reviews Sentiment

Based on [2,569 reviews](#user-reviews)

Positive

2,389

Neutral

118

Negative

62

[## Nutshell](https://www.capterra.com/p/144340/Nutshell/)[4.4 (625)](https://www.capterra.com/p/144340/Nutshell/reviews/)

Starting Price

$13.00/month

Value-for-Money

4.4

Functionality

4.1

Ease of Use

4.4

Customer Service

4.4

Reviews Sentiment

Based on [625 reviews](#user-reviews)

Positive

551

Neutral

59

Negative

15

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### Agile CRM

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What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 14,345 reviews from email marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

82%Fit

High performer

Feature ratings

Email Campaign Management

4.6

Campaign Scheduling

4.5

Customizable Branding

4.3

Lead Capture

4.4

Customer Segmentation

4.3

61%Fit

Missing features

Not enough reviews

Feature ratings

Email Campaign Management

4.4

Campaign Scheduling

4.1

Customizable Branding

NA

Lead Capture

4.2

Customer Segmentation

\--

User satisfaction

User satisfaction

4.6

User reviews[2,569](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

Ease of use

4.2

Functionality

4.5

Value for money

4.3

Customer support

4.4

User satisfaction

4.4

User reviews[625](https://www.capterra.com/p/144340/Nutshell/reviews/)

Ease of use

4.4

Functionality

4.1

Value for money

4.4

Customer support

4.4

Price starts from

Price starts from

$15Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

$13Per User, Per Month

-   Free version
-   Free trial

Best for

Best for

Small to midsize businesses through enterprise organizations across ecommerce, retail, education, fitness, SaaS, agencies, franchises, and non-profits. Serves customers in more than 170 countries.

Best for

Nutshell is built for relationship-focused B2B organizations that are tired of juggling separate sales and marketing tools and don’t want to pay a full time admin to manage the software.

## User reviews

Pros & cons

MS

Mark S.

Sales Director

> "The AI-powered recommendations further improve campaign performance and lead qualification and with email, SMS, and WhatsApp communication available from..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7183893)

EP

Eric P.

ERP Supervisor

> "The drawback isn't that big, but it can be annoying in times that demand prompt changes, say during busy tourist season."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7171921)

MND

Mamute Nicholas D.

Sales and Marketing Specialist

> "Another standout feature is its multi-channel marketing capabilities, enabling us to coordinate email, SMS and WhatsApp campaigns from a single platform..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7180630)

DM

David M.

Technical Support Engineer

> "I do not like the fact that deep segmentation and more sophisticated features require time to master; there are moments that I fear that I am not fully..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7062259)

CA

Christopher A.

Commercial Director

> "Its email management and powerful contact management capabilities are amazing, and this enables our commercial department to easily subdivide our..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7119596)

DL

Dimitris L.

Team Lead

> "Decent product with awesome user interface that's unfortunately overshadowed by performance issues, increased downtime and a very poor customer support..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375)

MS

Mark S.

Sales Director

> "Another standout feature is the behavioral lead scoring, which identifies high-intent prospects based on customer engagement and enables our sales..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7183893)

LW

Laura W.

Marketing Coordinator

> "The customer support is so slow to fix pressing deliverability problems and the high pricing does not give us a good value."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7096080)

MND

Mamute Nicholas D.

Sales and Marketing Specialist

> "The AI-powered Active Intelligence features have been invaluable by recommending the best times to send campaigns, optimizing content and helping us..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7180630)

MW

Mona W.

CEO and Founder

> "a bit expensive from over 2000 Contacts on and sometimes mails have massive delays (especially when there is a mail flow with several mails in a row)"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6848971)

BY

Brian Y.

Visa Consulting Specialist

> "My automated workflows make it simple to establish six-month follow-up sequences that will nurture clients through a waiting period for government..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7077855)

Yazmin M.

Owner

> "No free plan and trial with very limited access."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7176536)

EP

Eric P.

ERP Supervisor

> "It has been fairly good for the price, and the customer service has been quick and helpful when we have gotten stuck. Though there may be some..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7171921)

Yazmin M.

Owner

> "It might not be the better option for a small business."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7176536)

EP

Eric P.

ERP Supervisor

> "The contact segmentation is very accurate, and I appreciate how easy and simple it is to integrate it with our existing CRM system, it makes going through..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7171921)

AG

Ana G.

Freelancer

> "I do feel that the account managers tend to be just glorified customer support, where they don't really help much and I still have to submit support..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6713971)

Dan J.

COO

> "ActiveCampaign offered cost-effective email marketing solutions where many other software could not compete price-wise."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7115517)

AW

Andrew W.

Owner

> "Automation builder can feel clunky and knowlege base articles are often too sparse when you need step-by-step guidances"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6800369)

LH

Louise H.

Front Office Manager

> "ActiveCampaign metrics reports provide very useful insights about our campaigns that help us to evaluate their performances and make necessary changes to..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808)

MH

Marcus H.

CEO

> "There are also occasional issues with reliability—some features don’t always work as expected. While this might not be unique to ActiveCampaign, it’s..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691)

LH

Louise H.

Front Office Manager

> "There are very impressive task automations in ActiveCampaign that allows us to automate the routine marketing tasks like email follow ups."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808)

SM

Selena M.

Singing Coach

> "Eventually someone told me that it was an issue with a deep tech issue of the platform and that would take a lot of time to resolve."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

RS

Rhea S.

Internal Sales Executive

> "ActiveCampaign gives us useful performance insights and reports that help us take informed actions to improve returns from our marketing campaigns."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6507695)

DE

Duncan E.

Web Specialist

> "Now we have to spend time and money moving because we don't want to be held hostage with continual price increases and no viable options to downgrade or..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6705737)

VR

Verified Reviewer

Sr People Ops

> "It's a secure way to ensure that processes happen correctly and the customer support team and implementation team always remained attentive to our..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628)

ST

Sarah T.

Health Coach

> "sometimes I find it tricky to choose the right form and/or when having multiple tags for segmenting"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6644647)

MS

Mark S.

Sales Director

> "We've seen our sales grow by 33% And the improvement across our team even helped me earn employee of the year 2025."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7183893)

MM

Maurizia M.

CEO

> "This pricing policy is to me very draining and it means that at some point I will be forced to change provider due to unjustified expenses."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6860028)

CN

Christophe N.

Thérapist

> "ActiveCampaign allows me to easily manage communication campaigns with my audience."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121)

CO

Chris O.

President

> "The platform's visual design and user interface aren't quite as polished or modern as competitors like HubSpot."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6579310)

VR

Verified Reviewer

Sr People Ops

> "The email management tools allows us to have good control over our campaigns and contacts/prospects."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628)

DL

Dimitris L.

Team Lead

> "Our forms were not capturing leads for 4 months."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375)

LH

Louise H.

Front Office Manager

> "It has helped us to attract and capture new customers by giving us an efficient platform to communicate with leads during campaigns."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808)

JP

Jonathan P.

CEO

> "I am using AC to send automated sequences to my leads, but I am not using the campaign features, and I am considering swtiching to another tool if I can't..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6456159)

GC

Graziana C.

Customer Operations Lead

> "I like the personalized nature of ActiveCampaign, something that gives specific messages to specific clients"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7079738)

DK

Dan K.

Founder

> "I want to downgrade and they won't let me until my next renewal in a year."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890)

MND

Mamute Nicholas D.

Sales and Marketing Specialist

> "Our marketing efforts have reached a new level of efficiency and effectiveness with ActiveCampaign."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7180630)

DK

Dan K.

Founder

> "There are many issues: 1) the system has a steep learning curve."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890)

RM

Rachel M.

Digital Campaign Executive

> "The automation workflows are a game-changer, and the reporting tools are awesome for tracking your results."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6578401)

CB

Caspar B.

Digital Marketing Manager

> "Not easy to track UTM data through forms."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419)

ZZ

Zandalee Z.

Senior Analyst Programmer

> "ActiveCampaign offers capabilities which allows me to automate marketing in real-time."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6493055)

DB

Divan B.

Operations Manager

> "Also the agent "sent" a payment link for a monthly subscription, but when you follow prompts on the actual site to buy a license, that is not an option so..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440952)

BL

Billy L.

Operations

> "The segments and tag functions make it easy to split up a list of contacts into different categories and send out more personalised emails"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040)

FG

Francesco G.

Partner

> "the prices have gone up consistently without a serious improvement in features despite their position in the market, their integration with woocommerce..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6114791)

KP

Khevana P.

Tech Lead

> "We have been using ActiveCampaign for the last few years and have lots of automation and customization based on Active Campaign."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6503130)

SM

Selena M.

Singing Coach

> "It was good in many ways but the issue I described above was extremely frustrating and disappointing and is part of the reason I'm leaving."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

FG

Fabrizio G.

Design Lead

> "This platform has the most profitable marketing campaigns management and monitoring capabilities."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7038963)

RA

Rahman A.

Marketing Specialist

> "This can get a little messy, especially when you are dealing with  multiple campaigns."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853)

BL

Billy L.

Operations

> "Activecampaign is a great way to store a central contact list and send out marketing emails - that's what I use it for"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040)

KS

Kathryn S.

Owner

> "They continued to explain in increasingly simple language as though I just didn't understand how this was totally reasonable."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123)

WH

Wilberth H.

Asesor Inmobiliario

> "The automatization tools are very useful and give me flexibility to design any strategy that is best for my business."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6871583)

CB

Caspar B.

Digital Marketing Manager

> "Bad usability and very buggy."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419)

CN

Christophe N.

Thérapist

> "Thanks to the integration of artificial intelligence, this work is greatly accelerated for a truly professional result."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121)

KS

Kathryn S.

Owner

> "Decent features but outrageous pricing practices."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123)

JF

Joe F.

Associate Professor of Law

> "It allows us to strategize our marketing campaigns in order to make them more successful."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6720501)

SM

Selena M.

Singing Coach

> "So I gave up on that automation and others like it."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

SM

Selena M.

Singing Coach

> "The customer support has been really helpful, they've given me all the time I needed to understand my problems and provide tailored solutions."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

PC

Prachi C.

developer

> "Additionally, the pricing structure can become quite expensive as the contact list grows, which might not be ideal for smaller businesses or those with..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6406150)

MH

Marcus H.

CEO

> "Additionally, the API is well-documented and versatile, offering seamless integration with other tools and platforms."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691)

NS

Niraj S.

Alliance Lead

> "UI feels outdated: Not as smooth as competitiors"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6710630)

MA

Mitusha A.

Developer

> "ActiveCampaign has helped me gain leads via social marketing content and get the information on the internal Slack channel and Salesforce that is visible..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6061447)

ClJ

Céline J.

Social Media Manager

> "We also noticed that getting in touch with human support tends to be impossible."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6873052)

MH

Marcus H.

CEO

> "The advanced automations are incredibly powerful, allowing for highly personalized and efficient workflows."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691)

BA

Brenda A.

sales leader

> "The lead management wasn't that great, or user friendly. If you added contacts, you had to remove old contacts - seems that could be better..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6234656)

RA

Rahman A.

Marketing Specialist

> "The integrated CRM also helped me maintain clean and responsive customer lists."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853)

CH

Colleen H.

VP of Marketing

> "Everything takes TEN TIMES LONGER TO COMPLETE ANYTHING with Active Campaign than any other marketing automation/email system I have ever used in my 20..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234)

John G.

Supply Chain Managing Officer

> "It helped us revolutionize our marketing strategies allowing us to have more result-oriented marketing efforts which has seen us grow our customers number..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6012843)

CB

Caspar B.

Digital Marketing Manager

> "Not easy to manage contact lists."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419)

GM

Gary M.

reviewer

> "The stage is a unique advantage in robotizing Client Experience (CX) for different perspectives like offers, lead magnets, bulletins, and changes in..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6130750)

CH

Colleen H.

VP of Marketing

> "Non-intuitive, difficulty formatting, you are constantly searching for how to do things, and my favorite - just doesn't save what you are working on,..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234)

MG

Marco G.

CEO

> "Versatility: I find that it provides a range of tools for various aspects of customer engagement, from email marketing to workflow automation and CRM..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6150623)

DM

Dardan M.

Sr Commercial Partnerships Manager

> "It can be tedious to sometimes add contact manually and it doesnt tell me what contacts are already in a deal with a colleague of mine"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6095623)

MR

Michelle R.

Business Consultant

> "I know that ActiveCampaign has a lot of features which when utilized could really deliver a great email campaign, email management, CRM and much more...."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___5040070)

AK

Aleksandra K.

Owner

> "Sometimes it is loading slowly and there are sometimes (not often) bugs when I want to change the text auf my Email."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6462302)

CB

Caspar B.

Digital Marketing Manager

> "Email campaigns and automations work and are sent out in a timely manner."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419)

CH

Colleen H.

VP of Marketing

> "Every time anyone on our team uses it, it never works properly and we lose information all the time (Customer Service was of no help in this area)."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234)

JF

Joe F.

Associate Professor of Law

> "ActiveCampaign has reliable task automations that help perform the routine tasks quickly."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6720501)

VR

Verified Reviewer

Web Developer

> "It can be expensive for the small businesses"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6680557)

Cynthia N.

Founder

> "I like the automation builder."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7114873)

FG

Francesco G.

Partner

> "This is why whenever there is any custom woocommerce integration to deal with we tend not to advice for Active Campaign."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6114791)

KP

Khevana P.

Tech Lead

> "We have been using ActiveCampaign for the last few years and have lots of automation and customization based on Active Campaign."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6503130)

AW

Andrew W.

Owner

> "Automation builder can feel clunky and knowlege base articles are often too sparse when you need step-by-step guidances"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6800369)

SM

Selena M.

Singing Coach

> "I like the user interface, the bold presentation and navigation make it feel friendly and easy to use."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

CO

Chris O.

President

> "The platform's visual design and user interface aren't quite as polished or modern as competitors like HubSpot."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6579310)

Hilda N M.

Creative Graphic raphic Designer

> "It's technical team is usually available 24/7 because everytime I have sent an enquiry email or called they always respond and guide me accordingly to be..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___5090325)

CB

Caspar B.

Digital Marketing Manager

> "Bad usability and very buggy."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419)

JR

James R.

Digital Marketing Specialist

> "With its powerful features and intuitive interface, I can easily create and send targeted emails to my subscribers. Plus, the automation features make it..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4601078)

CH

Colleen H.

VP of Marketing

> "Non-intuitive, difficulty formatting, you are constantly searching for how to do things, and my favorite - just doesn't save what you are working on,..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234)

CO

Chris O.

President

> "As an agency and website developer, I like that it's very customizable in terms of integrating with other platforms."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6579310)

FG

Francesco G.

Partner

> "This is why whenever there is any custom woocommerce integration to deal with we tend not to advice for Active Campaign."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6114791)

MS

Martin S.

CTO

> "It can be easily integrated into other 3rd party tools."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6606658)

VR

Verified Reviewer

Marketing Manager

> "The downside could be the lack of integration into other platforms such as Zoom webinars."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4347165)

BS

Biswajit S.

software development

> "CRM integration: ActiveCampaign integrates with popular CRMs such as Salesforce and HubSpot, allowing businesses to manage their contacts and leads in one..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4645936)

KC

Kelsey C.

Creative Lead - Digital Marketing

> "It has poor backend integration capability and lack offline access."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4967509)

VR

Verified Reviewer

CRM Consultant

> "ActiveCampaign also allows you to integrate easily with other softwares so you only end up paying for what you need."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4275734)

VR

Verified Reviewer

CTO

> "All of this makes the experience of woo-commerce data integration painful, mainly because of the incapacity of solving problems related to Deep Data..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___3418576)

SM

Selena M.

Singing Coach

> "I like the user interface, the bold presentation and navigation make it feel friendly and easy to use."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

CB

Caspar B.

Digital Marketing Manager

> "Not easy to track UTM data through forms."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419)

Cynthia N.

Founder

> "My experience with ActiveCampaign so far has been easy and straight forward."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7114873)

KS

Kathryn S.

Owner

> "They continued to explain in increasingly simple language as though I just didn't understand how this was totally reasonable."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123)

MA

Matteo A.

CFO

> "Friendlyness, easy to use, functionality"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6734171)

CB

Caspar B.

Digital Marketing Manager

> "Not easy to manage contact lists."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419)

AC

Alejandra C.

Ceo and Mentor of Realtor Factory

> "Is easy to use."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6731318)

SR

Shaunna R.

Founder

> "AC is way too hard to use."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6549073)

MS

Mark S.

Sales Director

> "Another standout feature is the behavioral lead scoring, which identifies high-intent prospects based on customer engagement and enables our sales..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7183893)

EP

Eric P.

ERP Supervisor

> "The drawback isn't that big, but it can be annoying in times that demand prompt changes, say during busy tourist season."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7171921)

EP

Eric P.

ERP Supervisor

> "It has been fairly good for the price, and the customer service has been quick and helpful when we have gotten stuck. Though there may be some..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7171921)

DL

Dimitris L.

Team Lead

> "Decent product with awesome user interface that's unfortunately overshadowed by performance issues, increased downtime and a very poor customer support..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375)

RS

Rhea S.

Internal Sales Executive

> "ActiveCampaign gives us useful performance insights and reports that help us take informed actions to improve returns from our marketing campaigns."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6507695)

AG

Ana G.

Freelancer

> "I do feel that the account managers tend to be just glorified customer support, where they don't really help much and I still have to submit support..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6713971)

VR

Verified Reviewer

Sr People Ops

> "It's a secure way to ensure that processes happen correctly and the customer support team and implementation team always remained attentive to our..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628)

ClJ

Céline J.

Social Media Manager

> "We also noticed that getting in touch with human support tends to be impossible."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6873052)

[View Reviews](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

JT

John T.

Owner

> "The mobile app is excellent for logging notes and updates right after meetings, and the email and calendar integrations keep..."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___7065693)

AB

Amber B.

CEO

> "Tried to cancel after three weeks of going around and around with the help desks and videos, only to learn much of what we thought..."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___7165662)

BC

Brook C.

Partner

> "The mobile app allows for on-the-go solutions, email integrations are powerful for historical context, and it's highly intuitive to..."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___7066619)

RB

Roderick B.

Director Owner

> "The fact I cannot use the WhatsApp integration in the UK - at the moment the section which allows marketing via WhatsApp is not yet..."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___7092735)

Marcus B.

Founder and Advocate

> "Being able to search transcripts, review summaries, and see calls automatically logged gives me confidence that every interaction..."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___7099583)

JB

Jeff B.

CRO

> "Also, if your team is coming from a bigger CRM, there can be a short adjustment period where certain options you’re used to aren’t..."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___7064776)

RW

Robert W.

Sales manager

> "It also allows for a more collaborative sales process, as you can easily see which tasks your colleagues have completed and see..."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___7064924)

JF

Jody F.

Territory Sales Representative

> "All of the data is there, but extracting it in a customizable, meaningful report format is lacking."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___7069096)

BC

Brook C.

Partner

> "I think Nutshell's highlights include its UX/UI, efficiency of workflows, strong email and other integrations, and mobile app..."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___7066619)

Sera A.

Bussness development realtor

> "Sometimes the system creates duplicates, and it makes my job a little confusing as I need to redirect the lead."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___7065005)

LE

Logan E.

Digital Marketing Manager

> "Pipelines are clear and customizable, activity tracking is straightforward, and managers get solid visibility into performance..."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___7068832)

MM

Maggie M.

Business Development Coordinator

> "I wish there was less wait time- it takes a while to load sometimes and other times does not load at all (does not happen with..."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___7064755)

EJ

Erin J.

Director of Special Projects

> "Nutshell does a good job of organizing and maintaining full records of interactions, conversations, emails, and notes with our..."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___7064966)

JL

Jessica L.

Business Development Consultant

> "It does not pick up on duplicate accounts within the system well and in results causes a lot of time wasted."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___7064740)

Nicky B.

Chief of Staff

> "We particularly like the ability to bcc Nutshell when we email a prospect and the email is automatically populated in their profile."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___7103400)

ER

Emily R.

Director of Communications

> "Because I use NS for communications, and it's what we use for our email marketing, I have an issue with the lack of drip sequence..."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___6664175)

Samantha C.

Marketing Specialist

> "I like that there has been an uptick in customization features which has helped us adapt the pipeline in the most efficient way for..."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___7067354)

Daniel N.

SVP of Business Development

> "It lacks a feature to create your own workflow from scratch."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___7064726)

MM

Madelynn M.

Campaign Director

> "It allows me to learn our clients wants and needs and to pick up threads that others have dropped"

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___7066672)

Alexander Elliot P.

CIO

> "Too many other products require less technical people to become more savvy and that causes resistance, and slow uptake."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___7064959)

CO

Casey O.

Senior Consultant

> "Again, it is a nice way to have a lot of automation for a small company without having to spend a lot on one of the "big" CRM tools..."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___7064798)

RL

Ryan L.

Sales Manager

> "Some features do not integrate with our high level of cyber security."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___7065473)

SL

Stefan L.

Sales Manager

> "I would like to deepen our company\`s use of Nutshell\`s different tools internally and hope to bring the b2b marketing function over..."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___7064893)

NC

Nick C.

Director of Business Development

> "It is also cumbersome to add a new customer, notes, and contacts while using the mobile app."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___6711060)

Nicolas B.

Sales and Customer Service

> "It helps us out a lot streamlining and setting up reminders for the many steps that we have in our sales."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___7064720)

Nicky B.

Chief of Staff

> "Nutshell can feel a bit dated at times, like old enterprise SaaS software."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___7103400)

Sera A.

Bussness development realtor

> "It did help reach our goal into understanding where the leads come from, geographical area, referrals, agents,etc."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___7065005)

ND

Normand D.

Business development

> "Information is sometimes too complicated to register & we do not have all the customers contact info in the first meeting."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___6665568)

Marcus B.

Founder and Advocate

> "It allows me to focus on running my business rather than figuring out software, and that simplicity is what really sets it apart."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___7099583)

JM

Jay M.

Territory sales manager

> "Not being able to add attachments to emails inside the system"

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___6706802)

JB

Jeff B.

CRO

> "The interface is clean, modern, and intuitive, and I can see exactly where deals sit in the pipeline at a glance."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___7064776)

VD

Verity D.

Sales

> "I do not have any dislikes with the program, but it does seem to lag after a contact is recorded."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___7064707)

ER

Emily R.

Director of Communications

> "I love the ability to track client communications, leave notes for colleagues, and have all client information in one place."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___6664175)

ET

Emilee T.

Account Sales Specialist

> "Sometimes hard to navigate when trying to find all contacts for a company with multiple branches."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___6747095)

Sera A.

Bussness development realtor

> "The system guarantees security in its overall everyday task and it provides great customer support if something is not clear."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___7065005)

AW

Alexander W.

Manager of Marketing and Engagement

> "There are a few features that are not available in terms of sending mass emails."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___6493305)

Elias W.

marketing and finance

> "It is an excellent platform to have a perfect follow-up of sales and manage each client, with marketing through email it has been a..."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___6533576)

Garret W.

Regional Account Manager

> "Unfortunately for my team, Nutshell is geared more towards products than services."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___7064916)

Garret W.

Regional Account Manager

> "There is quite a bit of customization with Nutshell and it serves very well as a platform for goods/retail services."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___7064916)

GT

Guy T.

COO

> "The app is no where near as efficient and easy to maneuver as the website and just as easy to open up a browser on the phone..."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___6443338)

SM

Sibusiso M.

Admissions Consultant

> "It makes it easy to manage leads, track communication, and stay organised throughout the admissions and follow-up process."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___7064922)

Andrew A.

Associate Director of Operations

> "It gets daily use from me and not having it would make my life so much more needlessly difficult."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___7064775)

Daniel N.

SVP of Business Development

> "I love all the automation that we have been able to incorporate into the CRM, Pipeline, and back office operations team."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___7064726)

Hayden L. C.

Market Research Analyst

> "I don't like not being able to call a support line."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___7064802)

KM

Kymberly M.

Director

> "Email management feature, customer support consistency, user friendly, value for my money."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___7128828)

MY

Michele Y.

We don’t have titles

> "Just the fact that I cannot control undo things in the email section for instance, if I accidentally bump something and erase a..."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___6333609)

BC

Brook C.

Partner

> "We can see in real-time across devices which opportunities are advancing and where others were left behind."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___7066619)

Cherrye M.

Founder CEO

> "It doesn't feel small-business friendly."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___7065775)

Ross M.

CPO

> "For core CRM needs like contact and lead management, it does exactly what we need without unnecessary complexity."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___7064742)

DM

Diana M.

Account Manager

> "The mobile app is less efficient than the desktop version"

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___6695380)

BR

Bryan R.

President

> "Having migrated from Salesforce, it is nice to see that we can report on basic business metrics with a few clicks rather than..."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___6537567)

CD

Catherine D.

Owner

> "Website integration. When \[sensitive content hidden\] left, we had a lull of customer service."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___6536606)

MM

Mnjunatha M.

Senior Business Consultant

> "Nutshel is a strong contender in the productivity and AI-assistance space, particularly for users who need to process information..."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___6809696)

MM

Madelynn M.

Campaign Director

> "It can be complicated to learn to use, especially in the beginning."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___7066672)

KR

Kari R.

HR and Administration Manager

> "It's great to have everything in one place and to be able to see real time notes from the team."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___7067743)

JA

Jon A.

Water Treatment and Inside Sales Consultant

> "A lot of the marketing functions are less than intuitive."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___6585237)

SM

Sibusiso M.

Admissions Consultant

> "It’s a reliable CRM that supports day-to-day admissions and sales activities effectively."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___7064922)

CD

Cindy D.

Client Engagement Coordinator

> "email synch is a little sketchy."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___6549519)

Ross M.

CPO

> "Support is consistently excellent, and the product feels well suited to smaller teams that value usability over heavy customisation."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___7064742)

MS

Michael S.

Agency Owner

> "There was always something missing, or it was clunky and too difficult to set up."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___6581112)

Patrick G.

Chief Drinking Officer

> "Nutshell was the only platform that provided me with all the features I needed, without the bloat, at a price point that seemed too..."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___7065690)

KC

Kelsey C.

Sales Manager

> "Once in a while I am searching for a company, and it won't show up.."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___6671105)

KH

Kelsey H.

Coordinator

> "You just keep moving forward! And customer support is nice because if I have a FAQ, then the chat bot can answer it."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___7065809)

JT

Joel T.

Owner

> "I also think customer support is a bit lacking after hours and it would be nice if you had some extended hours to be able to live..."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___5069602)

VD

Verity D.

Sales

> "I love the duplicate feature to prevent the same client being entered."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___7064707)

MT

Matthew T.

Business Development Executive

> "I don't like that it can be hard to find leads."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___6750305)

AA

Alex A.

Peer support specialist, drug and alcohol counselor

> "Was a big fan of the team collaboration lead management email management customer support and security."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___7124952)

TH

Tonya H.

Brand Marketing Director

> "I am not liking the design features - very basic."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___6622155)

JF

Jordan F.

Regional Sales Manager

> "Easy user interface that allows you to filter leads/contacts quickly."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___7068584)

NC

Nick C.

Director of Business Development

> "Seems buggy at times."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___6711060)

RT

Reed T.

Business development manager

> "It also is easy to keep track of potential customers and what stage they are in the sales process."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___7087904)

IN

Ian N.

Product Marketing Specialist

> "It crashes every single day, terrible user experience."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___6747183)

KM

Keagen M.

Business Development Consultant

> "Easy pipeline management – You can see exactly where every lead or deal stands without digging through clutter."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___7070772)

SM

Sarah M.

Sales director

> "Lacks a few features of a salesforce, can’t manage SDR campaigns"

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___6333573)

RM

Reilly M.

Director of Business Development

> "Most CRMS can be complex or hard to track emails but this is very easy"

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___7064862)

SC

Susan C.

Sales Manger

> "Also setting up the email is not user-friendly.."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___6632027)

KL

Kate L.

Sales and Marketing

> "What I liked most about Nutshell CRM is how simple and user-friendly it is while still offering all the tools we need as a small..."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___7065050)

DW

Derrick W.

VP of Business Development

> "Having some issues with setting up broadcast emails and the DNS setting, but working through it. "

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___6338015)

AB

Alex B.

Marketing Coordinator

> "Syncing with Gmail/Outlook is seamless, making communication tracking effortless."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___7000272)

TO

Tatiana O.

Marketing and Talent Manager

> "I also dislike the same feature for the automatic emails, it becomes a pain point."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___6333604)

Marcus B.

Founder and Advocate

> "It allows me to focus on running my business rather than figuring out software, and that simplicity is what really sets it apart."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___7099583)

Andrew A.

Associate Director of Operations

> "It gets daily use from me and not having it would make my life so much more needlessly difficult."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___7064775)

JB

Jeff B.

CRO

> "The interface is clean, modern, and intuitive, and I can see exactly where deals sit in the pipeline at a glance."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___7064776)

AO

Allison O.

Development Director

> "The hardest part of Nutshell to understand and use is the Dashboard."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___6451664)

Marcus B.

Founder and Advocate

> "What I love most about Nutshell is the interface - it’s clean, intuitive, and genuinely easy to use."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___7099583)

CD

Catherine D.

Owner

> "Website integration. When \[sensitive content hidden\] left, we had a lull of customer service."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___6536606)

IN

Ian N.

Product Marketing Specialist

> "Good job on updating the visuals of your UI."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___6747183)

JA

Jon A.

Water Treatment and Inside Sales Consultant

> "A lot of the marketing functions are less than intuitive."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___6585237)

JL

Jessica L.

Business Development Consultant

> "Does integrate well with other platforms as well for a more streamline use."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___7064740)

JT

Joel T.

Owner

> "I also think customer support is a bit lacking after hours and it would be nice if you had some extended hours to be able to live..."

[See full review](https://www.capterra.com/p/144340/Nutshell/#Capterra___5069602)

[View Reviews](https://www.capterra.com/p/144340/Nutshell/reviews/)

## User interface

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)

4.56 (2,569)

[Nutshell](https://www.capterra.com/p/144340/Nutshell/)

4.36 (625)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

ActiveCampaign

Top features

50/50

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   AI Text Generation
-   AI Text Summarization
-   API
-   Automated Email Responses
-   Autonomous Task Execution
-   Autoresponders
-   Basic Reporting
-   Breadth of Partner Applications
-   Building and Personalizing Emails
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   CRM Integration
-   Cross-system Integration
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Data Import & Export Tools
-   Drip Campaigns
-   Dynamic Content
-   E-commerce Integration
-   Email and Mobile Preview
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   High-Volume Sending
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Manage Email Deliverability
-   Manage Email Lists
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Multi-step Planning
-   Multi-user Account

[See all features](https://www.capterra.com/p/79367/ActiveCampaign/#features)

Nutshell

20/50

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   AI Text Generation
-   AI Text Summarization
-   API
-   Automated Email Responses
-   Autonomous Task Execution
-   Autoresponders
-   Basic Reporting
-   Breadth of Partner Applications
-   Building and Personalizing Emails
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   CRM Integration
-   Cross-system Integration
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Data Import & Export Tools
-   Drip Campaigns
-   Dynamic Content
-   E-commerce Integration
-   Email and Mobile Preview
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   High-Volume Sending
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Manage Email Deliverability
-   Manage Email Lists
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Multi-step Planning
-   Multi-user Account

[See all features](https://www.capterra.com/p/144340/Nutshell/#features)

### Recognition

ActiveCampaign is recognized as a top-rated tool in 5 Capterra Shortlist reports

Nutshell is recognized as a top-rated tool in 5 Capterra Shortlist reports

### Deployment & support

ActiveCampaign

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Nutshell

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

ActiveCampaign

-   By ActiveCampaign
-   Located in United States
-   Founded in 2003

Nutshell

-   By Nutshell
-   Located in United States
-   Founded in 2009

## Popular Comparisons

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

vs

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4.2

Ease of Use

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4.1

Features

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4.4

Ease of Use

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vs

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4.5

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4.2

Ease of Use

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[Nutshell](https://www.capterra.com/p/144340/Nutshell/)[4.36 (625)](https://www.capterra.com/p/144340/Nutshell/reviews/)

vs

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$13/month

Price

$20/month

4.1

Features

4.4

4.4

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/144340-152373/Nutshell-vs-HubSpot-CRM)

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

vs

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Price

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4.5

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4.2

4.2

Ease of Use

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[View full comparison](https://www.capterra.com/compare/31898-79367/Constant-Contact-vs-ActiveCampaign)

[Nutshell](https://www.capterra.com/p/144340/Nutshell/)[4.36 (625)](https://www.capterra.com/p/144340/Nutshell/reviews/)

vs

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$13/month

Price

$14/month

4.1

Features

4.3

4.4

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/144340-155928/Nutshell-vs-Zoho-CRM)

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

vs

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$15/month

Price

$9/month

4.5

Features

4.5

4.2

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/79367-147415/ActiveCampaign-vs-EmailOctopus)

[Nutshell](https://www.capterra.com/p/144340/Nutshell/)[4.36 (625)](https://www.capterra.com/p/144340/Nutshell/reviews/)

vs

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$13/month

Price

$7/year

4.1

Features

4.5

4.4

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/144340-204998/Nutshell-vs-Bigin-by-Zoho-CRM)

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

vs

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$15/month

Price

$17/month

4.5

Features

4.7

4.2

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/79367-198994/ActiveCampaign-vs-Systeme)

[Nutshell](https://www.capterra.com/p/144340/Nutshell/)[4.36 (625)](https://www.capterra.com/p/144340/Nutshell/reviews/)

vs

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$13/month

Price

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4.1

Features

4.7

4.4

Ease of Use

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[View full comparison](https://www.capterra.com/compare/144340-210630/Nutshell-vs-Kylas)

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

vs

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$15/month

Price

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4.5

Features

4.6

4.2

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/79367-178819/ActiveCampaign-vs-EngageBay-Marketing)

[Nutshell](https://www.capterra.com/p/144340/Nutshell/)[4.36 (625)](https://www.capterra.com/p/144340/Nutshell/reviews/)

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Price

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4.1

Features

4.3

4.4

Ease of Use

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[View full comparison](https://www.capterra.com/compare/144340-152769/Nutshell-vs-eWay-CRM)