# Compare ActiveCampaign vs SendPulse 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare ActiveCampaign and SendPulse based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/79367-146369/ActiveCampaign-vs-SendPulse

---

# ActiveCampaign vs SendPulse Features and Cost Comparison

Last updated April 7th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

ActiveCampaignSendPulse2/4 selected

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

[SendPulse](https://www.capterra.com/p/146369/SendPulse/)[4.6 (773)](https://www.capterra.com/p/146369/SendPulse/reviews/)

[## ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

Starting Price

$15.00/month

Value-for-Money

4.3

Functionality

4.5

Ease of Use

4.2

Customer Service

4.4

Reviews Sentiment

Based on [2,561 reviews](#user-reviews)

Positive

2,381

Neutral

118

Negative

62

[## SendPulse](https://www.capterra.com/p/146369/SendPulse/)[4.6 (773)](https://www.capterra.com/p/146369/SendPulse/reviews/)

Starting Price

$10.00/month

Value-for-Money

4.5

Functionality

4.5

Ease of Use

4.5

Customer Service

4.4

Reviews Sentiment

Based on [773 reviews](#user-reviews)

Positive

730

Neutral

26

Negative

17

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## Send this comparison chart to my inbox

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What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 14,179 reviews from email marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

81%Fit

Feature ratings

Email Campaign Management

4.6

Campaign Scheduling

4.5

Newsletter Management

4.3

Email Tracking

4.5

Customizable Branding

4.3

73%Fit

Missing features

Feature ratings

Email Campaign Management

4.7

Campaign Scheduling

4.8

Newsletter Management

NA

Email Tracking

5.0

Customizable Branding

4.6

User satisfaction

User satisfaction

4.6

User reviews[2,561](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

Ease of use

4.2

Functionality

4.5

Value for money

4.3

Customer support

4.4

User satisfaction

4.6

User reviews[773](https://www.capterra.com/p/146369/SendPulse/reviews/)

Ease of use

4.5

Functionality

4.5

Value for money

4.5

Customer support

4.4

Price starts from

Price starts from

$15Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

$10Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work.

Best for

Bloggers Retail E-commerce Tourism Banking Small and medium business EdTech IT

## User reviews

Pros & cons

CA

Christopher A.

Commercial Director

> "Its email management and powerful contact management capabilities are amazing, and this enables our commercial department to easily subdivide our..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7119596)

DM

David M.

Technical Support Engineer

> "I do not like the fact that deep segmentation and more sophisticated features require time to master; there are moments that I fear that I am not..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7062259)

BY

Brian Y.

Visa Consulting Specialist

> "My automated workflows make it simple to establish six-month follow-up sequences that will nurture clients through a waiting period for government..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7077855)

JP

Jonathan P.

CEO

> "I am using AC to send automated sequences to my leads, but I am not using the campaign features, and I am considering swtiching to another tool if I..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6456159)

GC

Graziana C.

Customer Operations Lead

> "I like the personalized nature of ActiveCampaign, something that gives specific messages to specific clients"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7079738)

LW

Laura W.

Marketing Coordinator

> "The customer support is so slow to fix pressing deliverability problems and the high pricing does not give us a good value."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7096080)

Dan J.

COO

> "ActiveCampaign offered cost-effective email marketing solutions where many other software could not compete price-wise."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7115517)

MW

Mona W.

CEO and Founder

> "a bit expensive from over 2000 Contacts on and sometimes mails have massive delays (especially when there is a mail flow with several mails in a row)"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6848971)

LH

Louise H.

Front Office Manager

> "ActiveCampaign metrics reports provide very useful insights about our campaigns that help us to evaluate their performances and make necessary..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808)

DB

Divan B.

Operations Manager

> "Also the agent "sent" a payment link for a monthly subscription, but when you follow prompts on the actual site to buy a license, that is not an..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440952)

LH

Louise H.

Front Office Manager

> "There are very impressive task automations in ActiveCampaign that allows us to automate the routine marketing tasks like email follow ups."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808)

DL

Dimitris L.

Team Lead

> "Decent product with awesome user interface that's unfortunately overshadowed by performance issues, increased downtime and a very poor customer..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375)

Jaden T.

Writer

> "It features so many tools that you can use to build email or SMS automations that can be triggered or respond to a customer's actions."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6321098)

MM

Maurizia M.

CEO

> "This pricing policy is to me very draining and it means that at some point I will be forced to change provider due to unjustified expenses."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6860028)

PC

Prachi C.

developer

> "Additionally, the comprehensive reporting and analytics tools provide valuable insights into campaign performance, helping to optimize marketing..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6406150)

PC

Prachi C.

developer

> "Additionally, the pricing structure can become quite expensive as the contact list grows, which might not be ideal for smaller businesses or those..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6406150)

RS

Rhea S.

Internal Sales Executive

> "ActiveCampaign gives us useful performance insights and reports that help us take informed actions to improve returns from our marketing campaigns."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6507695)

CH

Colleen H.

VP of Marketing

> "Everything takes TEN TIMES LONGER TO COMPLETE ANYTHING with Active Campaign than any other marketing automation/email system I have ever used in my..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234)

NM

Ngechu M.

Full-stack Developer

> "ActiveCampaign enables me to create, customize and send high volume outbound marketing emails."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6443094)

AG

Ana G.

Freelancer

> "I do feel that the account managers tend to be just glorified customer support, where they don't really help much and I still have to submit support..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6713971)

VR

Verified Reviewer

Sr People Ops

> "It's a secure way to ensure that processes happen correctly and the customer support team and implementation team always remained attentive to our..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628)

CH

Colleen H.

VP of Marketing

> "Non-intuitive, difficulty formatting, you are constantly searching for how to do things, and my favorite - just doesn't save what you are working on,..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234)

WH

Wilberth H.

Asesor Inmobiliario

> "The automatization tools are very useful and give me flexibility to design any strategy that is best for my business."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6871583)

AK

Aleksandra K.

Owner

> "Sometimes it is loading slowly and there are sometimes (not often) bugs when I want to change the text auf my Email."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6462302)

CN

Christophe N.

Thérapist

> "ActiveCampaign allows me to easily manage communication campaigns with my audience."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121)

AW

Andrew W.

Owner

> "Automation builder can feel clunky and knowlege base articles are often too sparse when you need step-by-step guidances"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6800369)

VR

Verified Reviewer

Sr People Ops

> "The email management tools allows us to have good control over our campaigns and contacts/prospects."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628)

CH

Colleen H.

VP of Marketing

> "Every time anyone on our team uses it, it never works properly and we lose information all the time (Customer Service was of no help in this area)."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234)

LH

Louise H.

Front Office Manager

> "It has helped us to attract and capture new customers by giving us an efficient platform to communicate with leads during campaigns."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808)

MH

Marcus H.

CEO

> "There are also occasional issues with reliability—some features don’t always work as expected. While this might not be unique to ActiveCampaign, it’s..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691)

RM

Rachel M.

Digital Campaign Executive

> "The automation workflows are a game-changer, and the reporting tools are awesome for tracking your results."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6578401)

SM

Selena M.

Singing Coach

> "Eventually someone told me that it was an issue with a deep tech issue of the platform and that would take a lot of time to resolve."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

ZZ

Zandalee Z.

Senior Analyst Programmer

> "ActiveCampaign offers capabilities which allows me to automate marketing in real-time."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6493055)

KS

Kathryn S.

Owner

> "They continued to explain in increasingly simple language as though I just didn't understand how this was totally reasonable."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123)

BL

Billy L.

Operations

> "The segments and tag functions make it easy to split up a list of contacts into different categories and send out more personalised emails"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040)

DE

Duncan E.

Web Specialist

> "Now we have to spend time and money moving because we don't want to be held hostage with continual price increases and no viable options to downgrade..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6705737)

JM

Joao M.

Spinning Instructor

> "It has allowed us to automate the error-prone and tedious tasks making our work very accurate and less demanding."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440201)

HH

Hendrik H.

Marketing manager

> "Their customer service however is the worst I ever experienced. If you have a question, you have to open a chat and talk to people that don't know..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6452695)

KP

Khevana P.

Tech Lead

> "We have been using ActiveCampaign for the last few years and have lots of automation and customization based on Active Campaign."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6503130)

ST

Sarah T.

Health Coach

> "sometimes I find it tricky to choose the right form and/or when having multiple tags for segmenting"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6644647)

FG

Fabrizio G.

Design Lead

> "This platform has the most profitable marketing campaigns management and monitoring capabilities."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7038963)

CO

Chris O.

President

> "The platform's visual design and user interface aren't quite as polished or modern as competitors like HubSpot."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6579310)

BL

Billy L.

Operations

> "Activecampaign is a great way to store a central contact list and send out marketing emails - that's what I use it for"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040)

DL

Dimitris L.

Team Lead

> "Our forms were not capturing leads for 4 months."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375)

BT

Bodamer T.

Foreign Language and Localization Administrator

> "It allows us to come up with personalized campaigns to capture a targeted audience."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6338693)

KS

Kathryn S.

Owner

> "Decent features but outrageous pricing practices."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123)

CN

Christophe N.

Thérapist

> "Thanks to the integration of artificial intelligence, this work is greatly accelerated for a truly professional result."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121)

DK

Dan K.

Founder

> "I want to downgrade and they won't let me until my next renewal in a year."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890)

JF

Joe F.

Associate Professor of Law

> "It allows us to strategize our marketing campaigns in order to make them more successful."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6720501)

DK

Dan K.

Founder

> "There are many issues: 1) the system has a steep learning curve."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890)

SM

Selena M.

Singing Coach

> "The customer support has been really helpful, they've given me all the time I needed to understand my problems and provide tailored solutions."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

ClJ

Céline J.

Social Media Manager

> "We also noticed that getting in touch with human support tends to be impossible."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6873052)

JM

Joao M.

Spinning Instructor

> "We have had it all right running our digital marketing campaigns with ActiveCampaign and the automations has taken a huge fight for us."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440201)

CB

Caspar B.

Digital Marketing Manager

> "Not easy to track UTM data through forms."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419)

Christina S.

Area Director of Sales

> "Powerful marketing analytical tools that gives accurate reports about campaigns performance."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6342026)

PK

Paulette K.

Credit Risk Analyst

> "The landing page builder feels a bit basic compared to similar tools."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6486875)

MH

Marcus H.

CEO

> "Additionally, the API is well-documented and versatile, offering seamless integration with other tools and platforms."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691)

FG

Francesco G.

Partner

> "the prices have gone up consistently without a serious improvement in features despite their position in the market, their integration with..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6114791)

Emma B.

Senior Director Product Marketing

> "We can now automate our email processes, keep closer tabs on our conversion rates, and reduce the time it takes to send out communications thanks to..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4969107)

SM

Selena M.

Singing Coach

> "It was good in many ways but the issue I described above was extremely frustrating and disappointing and is part of the reason I'm leaving."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

MA

Mitusha A.

Developer

> "ActiveCampaign has helped me gain leads via social marketing content and get the information on the internal Slack channel and Salesforce that is..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6061447)

Carlos P.

Key Account Manager

> "Sometimes the size of the source does not stay the same when you alter the path and when you view the source code, everything is just a single row,..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4850688)

MH

Marcus H.

CEO

> "The advanced automations are incredibly powerful, allowing for highly personalized and efficient workflows."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691)

RA

Rahman A.

Marketing Specialist

> "This can get a little messy, especially when you are dealing with  multiple campaigns."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853)

CC

Crystal C.

researcher

> "To further develop the general client experience, you can send customized messages to your site clients."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6481880)

CB

Caspar B.

Digital Marketing Manager

> "Bad usability and very buggy."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419)

JP

Jonathan P.

CEO

> "Useful tool to automate emails to leads and manage our sales process"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6456159)

MW

Michelle W.

Social Media Manager

> "Some automations did not work immediately for inexplicable reasons."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6358627)

RA

Rahman A.

Marketing Specialist

> "The integrated CRM also helped me maintain clean and responsive customer lists."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853)

SM

Selena M.

Singing Coach

> "So I gave up on that automation and others like it."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

John G.

Supply Chain Managing Officer

> "It helped us revolutionize our marketing strategies allowing us to have more result-oriented marketing efforts which has seen us grow our customers..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6012843)

NS

Niraj S.

Alliance Lead

> "UI feels outdated: Not as smooth as competitiors"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6710630)

VR

Verified Reviewer

Computer Engineer

> "The product offers robust marketing automation capabilities, allowing you to create complex workflows, automate repetitive tasks."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4798320)

MM

Michele M.

COO

> "Some users find it less sophisticated compared to other email marketing tools."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6315119)

MM

Maurizia M.

CEO

> "It's reliable in its stats and the way it avoids spam."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6860028)

BA

Brenda A.

sales leader

> "The lead management wasn't that great, or user friendly. If you added contacts, you had to remove old contacts - seems that could be better..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6234656)

CM

Cam M.

Sr. Director

> "The behavioral aspect of generating leads, tracking those engaged, and then heavy targeting our engaged users was key; that allowed us to feel as if..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___5025297)

CK

Colin K.

Nutrition Coach

> "Sometimes its A little bit slow and this can be quite annoying"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6341613)

GM

Gary M.

reviewer

> "The stage is a unique advantage in robotizing Client Experience (CX) for different perspectives like offers, lead magnets, bulletins, and changes in..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6130750)

HH

Hendrik H.

Marketing manager

> "You have to wait over a week to get any word from customer service."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6452695)

[View Reviews](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

AH

Abdelghani H.

owner

> "the drag and drop email builder made creating campaigns a breeze and the automation features saved me a lot of time..."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___6834205)

NG

Nitin G.

Designer

> "I have been trying to call or email for the last 3 days but it doesn't happen and the support system of this logo..."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___6384210)

Bilal O.

Domino seller

> "Automation tools (like Autofunnel) allow for building automated customer journeys based on their behavior, saving..."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___6834260)

IA

Izuhunwa A.

Personal Finance Educator and Coach

> "I don't like the restrictions in some aspects of the email creation interface."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___6834599)

JP

Joshua P.

Founder

> "It's a solid tool for small business owners and marketers who want an all-in-one solution without paying enterprise..."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___7123464)

LO

Lahoucine O.

creative

> "UI can feel outdated at times."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___6834267)

GM

Gift M.

Founder and President

> "I love that I can manage campaigns for our university, ministry, foundation, and training programs all in one place..."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___6833393)

LO

Lahoucine O.

creative

> "Automation setup is a bit complex."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___6834267)

AS

Ammar S.

manager

> "contain all thing i need and many features can help me figure out every problem i faced in my work space"

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___7123871)

LO

Lahoucine O.

creative

> "Slow loading occasionally."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___6834267)

JP

Joshua P.

Founder

> "The automation builder is powerful and makes it easy to set up drip campaigns and triggered sequences."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___7123464)

HB

Hamza B.

Affiliate marketing

> "UI Can Feel Cluttered"

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___6834341)

Bilal O.

Domino seller

> "An intuitive and smooth design that makes creating and managing marketing campaigns extremely simple, even for..."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___6834260)

NG

Nitin G.

Designer

> "I have wasted a lot of time because there are other platforms that provide better service than you are doing."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___6384210)

IA

Izuhunwa A.

Personal Finance Educator and Coach

> "I like being able to customise email templates with ease, so that I can reuse them subsequently."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___6834599)

Eduardo P.

CTO

> "One thing that frustrated me about SendPulse was their obsession with sending virtual high-fives every time I..."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___4941160)

BC

Badr C.

Ceo

> "Smoothness in transactions and more specific information to make money also for more information purposes and gemes"

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___6834277)

VS

Victoria S.

Advogada

> "The tags don't work as they should, it's very hard to find an specific contact when you want to chat."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___4857913)

EQ

Elmehdi Q.

Student

> "The drag-and-drop editor is intuitive, and the pre-built templates saved me a lot of time."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___6834362)

VG

Victor G.

Mr.

> "I encountered an issue with a scammer using their email, and the company didn't have a clear procedure to handle..."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___4939817)

EQ

Elmehdi Q.

Student

> "I also appreciated the multi-channel marketing options—email, SMS, and even chatbots all in one place."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___6834362)

EB

Eburuche B.

ED

> "Sendpulse price variations with prevailing exchange rates is ridiculous especially in Nigeria."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___6028546)

AA

Abdelouahab A.

Marketing

> "It simplified my marketing and customer communication workflows."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___6834249)

EB

Eburuche B.

ED

> "In Nigeria, the economy is terrible now and bleeding, and I believe that most of the companies using your service..."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___6028546)

OB

Oussama B.

IT Manager

> "The chatbot feature works seamlessly on my clientss' websites."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___6834070)

EAV

Enrique Alejandro V.

Marketing and Developer

> "The number of subscribers for my chatbot is a bit expensive"

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___4945493)

AH

Abdelghani H.

owner

> "still, it’s affordable, and the free plan is a nice way to test it out, i’d say it’s a solid choice for..."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___6834205)

Jennifer W.

Human Resources Generalist

> "We should all verify emails before sending out a campaign, but nobody ever does."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___5039739)

AK

Avash K.

RA

> "The Web Push Notifications are handy for me as I have collected a fair amount of subscribers."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___6538363)

EB

Eburuche B.

ED

> "Your price has been increasing astronomically and your customer service agents have no explanation."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___6028546)

AB

Abdel B.

Software engineer

> "Loved having email, SMS, chatbots, & automation together affordably."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___6834335)

JC

Jose C.

CIO

> "There should not be a charge at the beginning to be able to log in because this scares users away and if they want..."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___4792247)

AM

Abdesslam M.

Visual Designer

> "Creating email campaigns with SendPulse is smooth."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___6834197)

TS

Tina S.

Author

> "The pricing model is not to my liking at all."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___6236562)

BC

Badr C.

Ceo

> "Always be a good helper in critical crises and I think it will help you with your business skills and I think it..."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___6834277)

HW

Harry W.

Manager

> "Terrible customer support, they don't want to help us to resolve any issues"

[See full review](https://www.capterra.com/p/146369/SendPulse/#SoftwareAdvice___6019643)

MA

Melissa A.

President

> "As an agency, we love the pricing, flexible features, and innovative updates!"

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___6831157)

EB

Eburuche B.

ED

> "Your dollar conversion rates are killing."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___6028546)

AA

Aziz A.

SEO

> "I can easily access all the menus I am looking for."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___6830509)

VS

Victoria S.

Advogada

> "The chat page itself is not very intuitive."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___4857913)

MaFJ

María Fernanda J.

CEO

> "Email marketing: because with the free plan you can make a lot of things. If you are (like me) an entreprenuer that..."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___4813445)

AP

Alan P.

denim

> "What I liked the least is having to pay for wpp campaigns"

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___4895775)

AH

Abdelghani H.

owner

> "i really liked sendpulse drag and drop email builder super easy to create nice emails fast."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___6834205)

MS

Meylach S.

Director

> "Somewhat bloated UI and slow response time is the only issue we have encountered, although it's a minor one."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___3513937)

Jennifer W.

Human Resources Generalist

> "Sendpulse has improved the legitimacy of my company's brand and communications by making me look more competent in..."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___5039739)

SO

Stiven O.

CEO

> "The menu for select the next step for the bot works bad in iphone and sometimes in android"

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___3547988)

AK

Avash K.

RA

> "I don't send a lot of emails but its one less thing to worry about while using SendPulse."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___6538363)

VR

Verified Reviewer

IT Chief

> "I don't like how there is no phone support and the live chat can be slow at times."

[See full review](https://www.capterra.com/p/146369/SendPulse/#GetApp___4378204)

BE

Bilal E.

editing

> "I liked it because it is easy to use, comfortable, not complicated, and has a wonderful combination of simplicity..."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___6834702)

Kevin H.

Computer Programmer

> "I am not to happy about the transactional mail services requiring a double opt-in to get approved."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___4344938)

LO

Lahoucine O.

creative

> "It’s easy to use and budget-friendly, though some advanced tools can be tricky to master."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___6834267)

Tafadzwa J.

Marketing and Digital Information Systems Manager

> "The trial version did not allow me to send trial SMSes, it confirmed that the messages were delivered, but the..."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___3220911)

OB

Oussama B.

IT Manager

> "Reliable performance with no major technical issues."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___6834070)

GP

Gene P.

Composer

> "sometimes its hard to navigate the email builder - but usually i fig, it out"

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___3516396)

LP

Larissa P.

Online Marketing Manager

> "The tool is easy to use and often the free version is a good foundation to start with."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___6832223)

AK

Anja K.

Digital Manager

> "More features are costing more money. When using images, you really need to small-size them, so that the Newsletter..."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___3439153)

MO

Michelle O.

CEO

> "The ease of creating a website and the free domain!"

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___6833498)

LS

Layssa S.

Marketing

> "I can't give an opinion because I only use chatbots."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___4675420)

SD

Suzanne D.

HR Manager

> "It makes email marketing easy and also comes with helpful CRM features"

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___6329408)

NE

Nessma E.

manager

> "The spam filter is far from perfect, too, which impacts their delivery system and rates."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___3096384)

EQ

Elmehdi Q.

Student

> "I really liked how easy it is to set up automated email campaigns."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___6834362)

SK

Sushil K.

Managing Director

> "Now, we don't have to worry about sending emails to each of our customers manually, killing colossal time."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___2948224)

BE

Bilal E.

editing

> "Thank you so much, and I hope I can embark on more experiences with you at the earliest opportunity possible."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___6834702)

Luciano V.

advisor

> "For almost 2 weeks I have been trying to solve a problem that is preventing me from sending emails and they are not..."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___3239664)

Sunitha H.

NATIONAL SCHOOL FEEDING PROGRAM FACILITATOR

> "I also enjoyed the various features, such as automation, segmentation, analytics, and A/B testing, which made it..."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___4691528)

Max D.

Founder & CEO

> "Contact import was a little weird, I had to upload contacts several times."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___3034462)

VR

Verified Reviewer

Marketing SEO

> "SendPulse offers an all-in-one platform for email, SMS, and web push notifications, making it easier to manage all..."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___4777207)

Munumi N.

Innovations Officer

> "The only downside to it is the integrations with other platforms like Google calender."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___3102796)

LR

Leonardo R.

Freelancer

> "I am interested on creating a chatbot and my necessities may grow and Sendpulse already has lots of good features."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___4877305)

NE

Nessma E.

manager

> "It's too conservative with the media content you can share in your emails."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___3096384)

MO

Michelle O.

CEO

> "I would say this is a very useful software with a lot of great features, tech and perks."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___6833498)

Luciano V.

advisor

> "The service is grumpy and extremely slow, totally below the level of competitors I've used before."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___3239664)

SB

Shimi B.

CEO

> "makes the Whatsapp connection so easy and it means a lot!"

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___6831325)

JoN

João N.

Institutional Communication Coordinator

> "It is not as easy as it is supposed to be."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___4743183)

AB

Abdel B.

Software engineer

> "The platform as a whole is great and responsive."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___6834335)

SJ

Sol J.

Sales

> "Your plugin wasn't as friendly/easy as it should be for WordPress. "

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___3457931)

AA

Aziz A.

SEO

> "the interface is easy and convenient."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___6830509)

Munumi N.

Innovations Officer

> "This has been a nightmare especially if you are doing it via webhooks."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___3102796)

OB

Oussama B.

IT Manager

> "I’ve had a great experience witgh SendPulse for my clients."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___6834070)

Kristen C.

Society Curator

> "I also don't like that, after going through the proper steps to make my newsletters comply with standards, I may..."

[See full review](https://www.capterra.com/p/146369/SendPulse/#Capterra___2518960)

[View Reviews](https://www.capterra.com/p/146369/SendPulse/reviews/)

## User interface

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)

4.56 (2,561)

[SendPulse](https://www.capterra.com/p/146369/SendPulse/)

4.59 (773)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

ActiveCampaign

Top features

44/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/79367/ActiveCampaign/#features)

SendPulse

32/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/146369/SendPulse/#features)

### Recognition

ActiveCampaign is recognized as a top-rated tool in 5 Capterra Shortlist reports

SendPulse is recognized as a top-rated tool in 3 Capterra Shortlist reports

### Deployment & support

ActiveCampaign

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

SendPulse

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

ActiveCampaign

-   By ActiveCampaign
-   Located in United States
-   Founded in 2003

SendPulse

-   By SendPulse
-   Located in United States
-   Founded in 2011

## Popular Comparisons

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

vs

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4.2

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[View full comparison](https://www.capterra.com/compare/79367-110228/ActiveCampaign-vs-MailChimp)

[SendPulse](https://www.capterra.com/p/146369/SendPulse/)[4.59 (773)](https://www.capterra.com/p/146369/SendPulse/reviews/)

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[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,599)](https://www.capterra.com/p/110228/MailChimp/reviews/)

$10/month

Price

$13/month

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4.5

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[View full comparison](https://www.capterra.com/compare/110228-146369/MailChimp-vs-SendPulse)

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

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$15/month

Price

$10/month

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4.2

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[View full comparison](https://www.capterra.com/compare/79367-136603/ActiveCampaign-vs-MailerLite)

[SendPulse](https://www.capterra.com/p/146369/SendPulse/)[4.59 (773)](https://www.capterra.com/p/146369/SendPulse/reviews/)

vs

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

$10/month

Price

$12/month

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Features

4.2

4.5

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4.3

[View full comparison](https://www.capterra.com/compare/31898-146369/Constant-Contact-vs-SendPulse)

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

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$15/month

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$12/month

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Features

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4.2

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[SendPulse](https://www.capterra.com/p/146369/SendPulse/)[4.59 (773)](https://www.capterra.com/p/146369/SendPulse/reviews/)

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$10/month

Price

$10/month

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Features

4.5

4.5

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/136603-146369/MailerLite-vs-SendPulse)

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

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$9/month

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Features

4.5

4.2

Ease of Use

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[View full comparison](https://www.capterra.com/compare/79367-147415/ActiveCampaign-vs-EmailOctopus)

[SendPulse](https://www.capterra.com/p/146369/SendPulse/)[4.59 (773)](https://www.capterra.com/p/146369/SendPulse/reviews/)

vs

[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

$10/month

Price

$9/month

4.5

Features

4.5

4.5

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/146369-147415/SendPulse-vs-EmailOctopus)

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

vs

[Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.83 (2,127)](https://www.capterra.com/p/198994/Systeme/reviews/)

$15/month

Price

$17/month

4.5

Features

4.7

4.2

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/79367-198994/ActiveCampaign-vs-Systeme)

[SendPulse](https://www.capterra.com/p/146369/SendPulse/)[4.59 (773)](https://www.capterra.com/p/146369/SendPulse/reviews/)

vs

[Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.83 (2,127)](https://www.capterra.com/p/198994/Systeme/reviews/)

$10/month

Price

$17/month

4.5

Features

4.7

4.5

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/146369-198994/SendPulse-vs-Systeme)