--- title: "ActiveCampaign vs EmailOctopus: Features and Cost Comparison 2026 | Capterra" description: "ActiveCampaign vs EmailOctopus: Which email marketing tool is right for you? Dive into our detailed comparison of their features, costs, and user experience to make your decision." source_url: "https://www.capterra.com/compare/79367-147415/ActiveCampaign-vs-EmailOctopus" page_type: "comparison" language: "en" --- # ActiveCampaign vs EmailOctopus Features and Cost Comparison Last updated September 17th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: ActiveCampaignEmailOctopus2/4 selected [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.8 (656)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) [## ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) [## EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.8 (656)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) Starting Price $15.00/month Starting Price $15.00/month Value-for-Money 4.3 Functionality 4.5 Ease of Use 4.2 Customer Service 4.4 Starting Price $9.00/month Starting Price $9.00/month Value-for-Money 4.8 Functionality 4.5 Ease of Use 4.7 Customer Service 4.8 Reviews Sentiment Based on [2,569 reviews](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Positive 2,389 Neutral 118 Negative 62 Positive 2,389 Neutral 118 Negative 62 Reviews Sentiment Based on [656 reviews](https://www.capterra.com/p/147415/EmailOctopus/reviews/) Positive 639 Neutral 12 Negative 5 Positive 639 Neutral 12 Negative 5 Best for (according to reviews) - **Business size**: Small businesses account for 2312 reviews, representing 91% of feedback, indicating strong adoption among this segment. - **Industry**: Marketing and advertising, health, wellness and fitness, and e-learning together make up 36% of reviews, showing notable use across these sectors. - **Use cases**: CRM, campaign management, and lead generation collectively represent 75% of reviews, highlighting focus on customer engagement and marketing automation. Best for (according to reviews) - **Business size**: Small businesses account for 593 reviews, representing 96% of feedback, indicating strong adoption among this segment. - **Industry**: Writing and editing, marketing and advertising, and publishing together make up 21% of reviews, reflecting moderate usage across these creative and promotional sectors. - **Use cases**: Email marketing leads with 84% of reviews, followed by campaign management (27%) and all-in-one marketing platform (11%), showing a focus on outreach and campaign execution. ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. ### Marketo Engage 4.3 (716) * * * Starting Price Contact vendor for pricing Free Trial Free Version * * * User rating 87% of reviewers rated it above 4 stars * * * Highest Rated ### Klaviyo 4.6 (539) * * * Starting Price $20.00 Usage Based,Per Month Free Trial Free Version * * * User rating 95% of reviewers rated it above 4 stars * * * ### Agile CRM 4.1 (526) * * * Starting Price $8.99 Per Feature Free Trial Free Version * * * User rating 79% of reviewers rated it above 4 stars * * * ### AWeber 4.4 (323) * * * Starting Price $15.00 Other,Per Month Free Trial Free Version * * * User rating 89% of reviewers rated it above 4 stars * * * ## Reviewer verdict ActiveCampaign ActiveCampaign users find it best for businesses seeking comprehensive email marketing, automation, and CRM features, appreciating its detailed campaign management, advanced contact and list organization, and a wide range of integrations like Zapier, WordPress, and WooCommerce. Reviewers note that its flexible pricing and scalability make it a strong value for growing companies, though some mention a desire for more detailed analytics and improved interface elements. EmailOctopus EmailOctopus users consider it ideal for small businesses and beginners who prioritize affordability, simplicity, and ease of use. Reviewers highlight its intuitive campaign creation, straightforward contact and list management, and cost-effective pricing, especially when integrating with Amazon SES. They mention that while its features are more basic, the platform’s user-friendly interface and generous free plan limits make it a practical choice for those starting out or managing smaller lists. ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Features comparison When looking at email marketing tools like ActiveCampaign and EmailOctopus, price is just one factor to consider. Understanding their features and differences can help determine which one best suits your needs, maximizing efficiency while avoiding unnecessary costs. Here's how they compare in key areas that matter most. \[[1](#source-item-1)\] Key features rated by users Features selected based on 47,436 reviews from Email Marketing users. about the Fit Score methodology. Fit Score methodology To calculate the Fit Score, our proprietary methodology factors in the following: - The importance level for each feature. By default, this is determined by user reviews. They can rate a feature Critical, High, Low, or Not Used. - Feedback from real users on how the product performs for each key feature, derived from verified user reviews and ratings. Please note: - To calculate the Fit Score, the number of reviews for those features and the actual rating carry the same weight. You might see that, in some cases, even though the ratings are the same, we still determine a winner because it had more reviews. - If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. ActiveCampaign 86%Fit Feature ratings Email Campaign Management 4.6 Contact Management 4.5 List Management 4.4 Mobile Optimization 4.4 EmailOctopus 84%Fit High performer Feature ratings Email Campaign Management 4.8 Contact Management 4.6 List Management 4.7 Mobile Optimization 4.6 Email Campaign Management 4.6 (639) 4.8 (327) ActiveCampaign users appreciate its robust email campaign management features, which they say include automation, easy-to-use templates, and a visual editor for creating detailed workflows. They find it effective for creating personalized and targeted campaigns, though some mention that the reporting and analytics could be more detailed. On the other hand, EmailOctopus users value its user-friendly interface and intuitive tools like the drag-and-drop editor and easy scheduling. They find it straightforward for creating and sending campaigns, though some note that the feature set could use enhancements. Overall, users find ActiveCampaign's campaign management comprehensive and powerful, while they appreciate EmailOctopus for its simplicity and ease of use. Contact Management 4.5 (793) 4.6 (133) ActiveCampaign users find its contact management feature effective for organizing and maintaining customer information, appreciating the customizable fields, tags, and segmentation options. They appreciate the ability to manage contacts from one dashboard, though some mention issues with the interface and contact limits. Meanwhile, EmailOctopus users find its contact management basic but functional, appreciating the ease of importing and updating contacts via CSV uploads and the ability to add tags for targeting. They note that it meets their needs, though it may require workarounds for more robust management. In general, users value ActiveCampaign for its comprehensive contact management capabilities, while they find EmailOctopus straightforward and practical. List Management 4.4 (404) 4.7 (292) ActiveCampaign users appreciate its list management capabilities, highlighting the ease of organizing, segmenting, and managing contacts. They find the tagging system useful for creating targeted campaigns and value the ability to import and export lists. Some users, however, mention that deep filtering and automatic list cleaning could be improved. EmailOctopus users also find list management easy and effective, noting the simplicity of adding and segmenting contacts. They appreciate the ability to create multiple lists and use custom tags, though some wish for better inactive contact removal. Overall, users find ActiveCampaign's list management comprehensive and functional, while they value EmailOctopus for its simplicity and ease of use. Mobile Optimization 4.4 (440) 4.6 (201) ActiveCampaign users value its mobile optimization feature, noting that emails are responsive to different screen sizes and look great on mobile devices. They appreciate the ability to preview emails on mobile and desktop, though some mention occasional issues with formatting. EmailOctopus users also find mobile optimization important, highlighting that emails look good on mobile devices and the mobile preview function is helpful. Some users, however, note challenges with formatting consistency between mobile and desktop views. In summary, users find both ActiveCampaign and EmailOctopus effective for mobile optimization, with ActiveCampaign offering robust previews and EmailOctopus providing responsive designs. ## Pricing comparison ### Starting prices ActiveCampaign $15.00 Flat Rate (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/79367/ActiveCampaign/pricing/) EmailOctopus $9.00 Per Feature (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/147415/EmailOctopus/pricing/) ### Value-for-money analysis 4.3 (2569) 4.8 (656) A dive into reviewer perceptions about the value for money of both ActiveCampaign and EmailOctopus demonstrates that ActiveCampaign reviewers consider it to offer a wide range of features at an affordable price, while EmailOctopus reviewers comment on its cost-effectiveness and simplicity, especially for small businesses and beginners. Reviewers find ActiveCampaign to be a good value for money due to its extensive features, including email marketing, automation, and CRM capabilities. They appreciate its flexible pricing plans, which allow businesses to start small and scale up as needed. Users also highlight the platform's affordability compared to other enterprise-level solutions and its ability to integrate with various tools, making it a comprehensive solution for growing businesses. When it comes to EmailOctopus, reviewers appreciate its affordability and straightforward pricing model, which they find particularly beneficial for small businesses and those just starting with email marketing. They value the platform's user-friendly interface and the generous limits on the free plan, which allows users to grow their subscriber base without incurring high costs. Additionally, users mention the high deliverability rates and the ability to keep costs low by integrating with Amazon SES. ## Integrations Popular Integrations Compare available integrations between ActiveCampaign and EmailOctopus. ### Gravity Forms ActiveCampaign EmailOctopus ### WordPress ActiveCampaign EmailOctopus ### Shopify ActiveCampaign EmailOctopus ### WooCommerce ActiveCampaign EmailOctopus ### Eventbrite ActiveCampaign EmailOctopus ### Zapier ActiveCampaign EmailOctopus ### Elementor ActiveCampaign EmailOctopus ### WishList Member ActiveCampaign EmailOctopus Total Integrations 97 Zapier Users mention that Zapier integrates ActiveCampaign with various tools, automating workflows and data transfers, which they say saves time and reduces manual tasks. WordPress Reviewers report that WordPress integration with ActiveCampaign is vital for lead generation, noting that it simplifies embedding forms and automating follow-ups from their websites. ClickFunnels Users state that integrating ClickFunnels with ActiveCampaign is essential for lead generation and email marketing, which they indicate helps in automating follow-up sequences and managing contacts. Calendly Reviewers say that Calendly integration with ActiveCampaign is crucial for scheduling meetings and automating follow-ups, noting that it streamlines the appointment booking process. WooCommerce Users report that WooCommerce integration with ActiveCampaign is important for syncing orders and customer data, which they note helps in automating email campaigns and managing customer interactions. ActiveCampaign Integrations (97) - [123FormBuilder](https://www.capterra.com/p/122770/123ContactForm/) - [ablefy](https://www.capterra.com/p/242103/elopage/) - [Acuity Scheduling](https://www.capterra.com/p/191978/Acuity-Scheduling/) - [Adobe Acrobat](https://www.capterra.com/p/251329/Adobe-Acrobat-DC/) - [Adobe Illustrator](https://www.capterra.com/p/227125/Adobe-Illustrator/) - [Adobe Photoshop](https://www.capterra.com/p/229092/Adobe-Photoshop/) - [Agentforce](https://www.capterra.com/p/10028966/Agentforce/) - [Airtable](https://www.capterra.com/p/146652/Airtable/) - [Amazon EC2](https://www.capterra.com/p/219781/EC2/) - [Apollo.io](https://www.capterra.com/p/158696/Apollo/) - [Astra Pro](https://www.capterra.com/p/234330/Astra-Pro/) - [BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/) - [Book Like A Boss](https://www.capterra.com/p/180111/Book-Like-A-Boss/) - [Booker](https://www.capterra.com/p/90708/Booker/) - [BookingKoala](https://www.capterra.com/p/162331/BookingKoala/) - [Braze](https://www.capterra.com/p/155423/Appboy/) - [Buildium](https://www.capterra.com/p/47428/Buildium-Property-Management-Software/) - [Calendly](https://www.capterra.com/p/148036/Calendly/) - [Claspo](https://www.capterra.com/p/250967/Claspo/) - [Claude](https://www.capterra.com/p/10011218/Claude/) - [ClickFunnels](https://www.capterra.com/p/156583/ClickFunnels/) - [ClickUp](https://www.capterra.com/p/158833/ClickUp/) - [Cloudbeds](https://www.capterra.com/p/158839/Cloudbeds/) - [CTM](https://www.capterra.com/p/152004/Call-tracking-software/) - [Delphi AI](https://www.capterra.com/p/218667/Delphi-AI/) - [Digistore24](https://www.capterra.com/p/241888/Digistore24/) - [Divi](https://www.capterra.com/p/201958/Divi/) - [Elementor](https://www.capterra.com/p/169468/Elementor/) - [Eventbrite](https://www.capterra.com/p/114949/Eventbrite/) - [Facebook Business Suite](https://www.capterra.com/p/235972/Facebook-Business-Suite/) - [Fillout](https://www.capterra.com/p/10002520/Fillout/) - [Fireflies](https://www.capterra.com/p/197037/Fireflies/) - [Fiverr](https://www.capterra.com/p/239416/Fiverr/) - [GoDaddy Website Builder](https://www.capterra.com/p/182500/GoDaddy-Website-Builder/) - [Google Ads](https://www.capterra.com/p/213339/Google-Ads/) - [Google Workspace](https://www.capterra.com/p/127909/SmartManager-System/) - [Gravity Forms](https://www.capterra.com/p/206381/Gravity-Forms/) - [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) - [HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/) - [Jotform](https://www.capterra.com/p/158456/JotForm-4-0/) - [JustCall](https://www.capterra.com/p/157853/JustCall/) - [Kajabi](https://www.capterra.com/p/154682/Kajabi/) - [Kit](https://www.capterra.com/p/175000/ConvertKit/) - [Klarna](https://www.capterra.com/p/230509/Klarna/) - [Kommo](https://www.capterra.com/p/120048/Kommo/) - [Landingi](https://www.capterra.com/p/146092/Landingi/) - [Leadpages](https://www.capterra.com/p/203635/Leadpages/) - [LearnDash](https://www.capterra.com/p/130248/LearnDash/) - [LinkedIn Marketing Solutions](https://www.capterra.com/p/241612/LinkedIn-Marketing-Solutions/) - [Looker](https://www.capterra.com/p/169053/Looker/) - [ManyChat](https://www.capterra.com/p/206636/ManyChat/) - [Memberium](https://www.capterra.com/p/10006244/Memberium/) - [Microsoft Outlook](https://www.capterra.com/p/227138/Microsoft-Outlook/) - [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/) - [n8n embed](https://www.capterra.com/p/267441/n8n-embed/) - [Notion](https://www.capterra.com/p/186596/Notion/) - [Odoo ERP](https://www.capterra.com/p/10059300/Odoo-ERP/) - [OnceHub](https://www.capterra.com/p/122968/ScheduleOnce/) - [OnePageCRM](https://www.capterra.com/p/157679/OnePageCRM/) - [PandaDoc](https://www.capterra.com/p/131735/PandaDoc/) - [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) - [Plug&Pay](https://www.capterra.com/p/202915/Plug-Pay/) - [Postmark](https://www.capterra.com/p/254711/Postmark/) - [Practice Better](https://www.capterra.com/p/159263/Better/) - [Proposify](https://www.capterra.com/p/133332/Proposify/) - [QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/) - [RegFox](https://www.capterra.com/p/91029/RegFox/) - [RezMagic](https://www.capterra.com/p/121534/RezMagic/) - [RGE Studio](https://www.capterra.com/p/231760/Beefree/) - [Salesforce Platform](https://www.capterra.com/p/206864/Competitive-Compass/) - [SamCart](https://www.capterra.com/p/204117/SamCart/) - [Shopify](https://www.capterra.com/p/83891/Shopify/) - [Shopify Plus](https://www.capterra.com/p/171845/Shopify-Plus/) - [Squarespace](https://www.capterra.com/p/143461/Squarespace/) - [Subsplash](https://www.capterra.com/p/177932/Subsplash/) - [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) - [Systeme.io](https://www.capterra.com/p/198994/Systeme/) - [TechnoMile Contracts Suite](https://www.capterra.com/p/241164/Contracts-Suite/) - [Thinkific](https://www.capterra.com/p/132888/Thinkific/) - [ThriveCart](https://www.capterra.com/p/234835/ThriveCart/) - [Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/) - [Typeform](https://www.capterra.com/p/137289/Typeform/) - [VideoAsk](https://www.capterra.com/p/239248/videoask/) - [WebinarJam](https://www.capterra.com/p/165878/Webinar-Jam/) - [WishList Member](https://www.capterra.com/p/102568/WishList-Member/) - [Wix](https://www.capterra.com/p/169007/Wix/) - [Wix Studio](https://www.capterra.com/p/264956/Wix-Enterprise/) - [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) - [WordPress](https://www.capterra.com/p/131687/WordPress/) - [WordPress.org](https://www.capterra.com/p/10059095/WordPress-org/) - [WPForms](https://www.capterra.com/p/234945/WPForms/) - [Zanda](https://www.capterra.com/p/180530/Power-Diary/) - [Zapier](https://www.capterra.com/p/130182/Zapier/) - [Zendesk AI](https://www.capterra.com/p/10015368/Zendesk-AI/) - [ZeroBounce](https://www.capterra.com/p/169340/ZeroBounce/) - [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) - [Zoom Workplace](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/) Total Integrations 36 Mailchimp Reviewers report that they switch from Mailchimp to EmailOctopus for its affordability and ease of use, noting that the transition is seamless and EmailOctopus offers necessary features without high costs. EmailOctopus Integrations (36) - [Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/) - [Carrd](https://www.capterra.com/p/210119/Carrd/) - [Devart ODBC Drivers](https://www.capterra.com/p/197283/Devart-ODBC-Drivers/) - [Digioh](https://www.capterra.com/p/156792/Digioh/) - [Dorik](https://www.capterra.com/p/227906/Dorik/) - [Elementor](https://www.capterra.com/p/169468/Elementor/) - [Emailable](https://www.capterra.com/p/176754/Emailable/) - [Eventbrite](https://www.capterra.com/p/114949/Eventbrite/) - [Getsitecontrol](https://www.capterra.com/p/138259/GetSiteControl/) - [Google Forms](https://www.capterra.com/p/176571/Google-Forms/) - [Gravity Forms](https://www.capterra.com/p/206381/Gravity-Forms/) - [GrowSurf](https://www.capterra.com/p/189583/GrowSurf/) - [Lnk.Bio](https://www.capterra.com/p/211802/Lnk-Bio/) - [MailOptin](https://www.capterra.com/p/172731/MailOptin/) - [Make](https://www.capterra.com/p/154278/Integromat/) - [NiftyImages](https://www.capterra.com/p/146842/NiftyImages/) - [Ninja Forms](https://www.capterra.com/p/204315/Ninja-Forms/) - [OptinMonster](https://www.capterra.com/p/174381/OptinMonster/) - [Pabbly Connect](https://www.capterra.com/p/205994/Pabbly-Connect/) - [Payhip](https://www.capterra.com/p/251233/Payhip/) - [Pipedream](https://www.capterra.com/p/242217/Pipedream/) - [Pixifi](https://www.capterra.com/p/128862/Pixifi/) - [Poptin](https://www.capterra.com/p/165478/Poptin/) - [Popupsmart](https://www.capterra.com/p/199070/Popupsmart/) - [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) - [SendPulse](https://www.capterra.com/p/146369/SendPulse/) - [Shopify](https://www.capterra.com/p/83891/Shopify/) - [Skyvia](https://www.capterra.com/p/146167/Skyvia/) - [Ticket Tailor](https://www.capterra.com/p/112510/Ticket-Tailor/) - [Viral Loops](https://www.capterra.com/p/150927/Viral-Loops/) - [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) - [Woorise](https://www.capterra.com/p/161265/Woorise/) - [WordPress](https://www.capterra.com/p/131687/WordPress/) - [Wufoo](https://www.capterra.com/p/224990/Wufoo/) - [YesInsights](https://www.capterra.com/p/153495/YesInsights/) - [Zapier](https://www.capterra.com/p/130182/Zapier/) For each product, we show you the most common integrations according to our user reviews and analyze themes in what reviewers say to highlight what you need to know. ## How does the user experience compare on ActiveCampaign vs EmailOctopus? ### Overall rating 4.6 (2569) 4.8 (656) ### User interface ActiveCampaign EmailOctopus ### Customer service and support ActiveCampaign Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat EmailOctopus Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat ## What users say about the pros and cons of ActiveCampaign vs EmailOctopus Both ActiveCampaign and EmailOctopus have been reviewed by verified reviewers on Capterra. See what real users say about their experiences with ActiveCampaign and EmailOctopus to help you pick the tool that best fits your needs. \[[2](#source-item-2)\] Pros ActiveCampaign MS Mark S Sales DirectorMachinery, 11 - 50 employeesUsed the software for: More than 2 years. “The AI-powered recommendations further improve campaign performance and lead qualification and with email, SMS, and WhatsApp communication available from one platform, we can engage customers through the channels that work best for them.“ July 13, 2026 MD Mamute Nicholas D Sales and Marketing SpecialistPlastics, 11 - 50 employeesUsed the software for: More than 2 years. “Another standout feature is its multi-channel marketing capabilities, enabling us to coordinate email, SMS and WhatsApp campaigns from a single platform while monitoring engagement across every channel.“ July 6, 2026 EmailOctopus JG Jessica G RealtorReal Estate, Self-employedUsed the software for: 1-2 years. “It’s a great tool for consistent communication and simple email marketing without a steep learning curve. While it has a few limitations, it gets the job done efficiently and fits my needs well.“ April 16, 2026 AJ Amit J ExecutiveMachinery, 2 - 10 employeesUsed the software for: 1-2 years. “It integrates well with platforms like Amazon SES and provides clear analytics to track opens, clicks, and performance without unnecessary complexity.“ December 14, 2025 Cons ActiveCampaign EP Eric P ERP SupervisorLeisure, Travel & Tourism, 11 - 50 employeesUsed the software for: More than 2 years. “The drawback isn't that big, but it can be annoying in times that demand prompt changes, say during busy tourist season.“ June 20, 2026 DM David M Technical Support EngineerMechanical or Industrial Engineering, 51 - 200 employeesUsed the software for: More than 2 years. “I do not like the fact that deep segmentation and more sophisticated features require time to master; there are moments that I fear that I am not fully utilizing it.“ December 14, 2025 EmailOctopus Lauren F Legal SecretaryLegal Services, 11 - 50 employeesUsed the software for: 1-2 years. “I find it quite time consuming to make emails when adding pictures and links but this would probably be the case with most systems.“ March 23, 2026 PC Prithvi Singh C DirectorComputer Software, 2 - 10 employeesUsed the software for: I used a free trial. “There are limited features when it comes to making content, for example in text editing i cannot align my content elements freely and have to follow a strict pattern set by the software.“ July 17, 2025 * * * Sources 1. Our research team identified features from vendor websites based on their analysis of what users find valuable or expect from email marketing software. This list is not exhaustive. For additional features, refer to the vendor’s website. 2. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. They represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. * * * Need Help Deciding Between ActiveCampaign and EmailOctopus? Talk to a Capterra advisor for free and get results within 15 minutes. 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