--- title: "Compare ActiveCampaign vs TAMI 2026 | Capterra" description: "Unsure of what to choose? Check Capterra to compare ActiveCampaign and TAMI based on pricing, features, product details, and verified reviews." source_url: "https://www.capterra.com/compare/79367-150793/ActiveCampaign-vs-TAMI" page_type: "comparison" language: "en" --- # ActiveCampaign vs TAMI Features and Cost Comparison Last updated September 4th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: ActiveCampaignTAMI2/4 selected [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,568)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) [TAMI](https://www.capterra.com/p/150793/TAMI/)[4.4 (131)](https://www.capterra.com/p/150793/TAMI/reviews/) [## ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,568)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Starting Price $15.00/month Value-for-Money 4.3 Functionality 4.5 Ease of Use 4.2 Customer Service 4.4 Reviews Sentiment Based on [2,568 reviews](#user-reviews) Positive 2,388 Neutral 118 Negative 62 [## TAMI](https://www.capterra.com/p/150793/TAMI/)[4.4 (131)](https://www.capterra.com/p/150793/TAMI/reviews/) Starting Price Contact vendor Value-for-Money 4.3 Functionality 4.3 Ease of Use 4.6 Customer Service 4.7 Reviews Sentiment Based on [131 reviews](#user-reviews) Positive 116 Neutral 15 Negative 0 ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. Highest Rated ### Klaviyo 4.6 (537) * * * Starting Price $20.00 Usage Based,Per Month Free Trial Free Version * * * User rating 95% of reviewers rated it above 4 stars * * * ### Salesforce Marketing Cloud 4.2 (531) * * * Starting Price $25.00 Per User,Per Month Free Trial Free Version * * * User rating 83% of reviewers rated it above 4 stars * * * ### Marketo Engage 4.3 (715) * * * Starting Price Contact vendor for pricing Free Trial Free Version * * * User rating 87% of reviewers rated it above 4 stars * * * ### Bitrix24 4.2 (1,003) * * * Starting Price $69.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 82% of reviewers rated it above 4 stars * * * ## Summary * * * Key features rated by users Features selected based on 14,941 reviews from email marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 81%Fit High performer Feature ratings Email Campaign Management 4.6 Campaign Scheduling 4.5 Email Tracking 4.5 Customizable Branding 4.3 Customer Segmentation 4.3 \--%Fit Missing features Feature ratings Email Campaign Management NA Campaign Scheduling NA Email Tracking NA Customizable Branding NA Customer Segmentation NA User satisfaction User satisfaction 4.6 User reviews[2,568](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Ease of use 4.2 Functionality 4.5 Value for money 4.3 Customer support 4.4 User satisfaction 4.4 User reviews[131](https://www.capterra.com/p/150793/TAMI/reviews/) Ease of use 4.6 Functionality 4.3 Value for money 4.3 Customer support 4.7 Price starts from Price starts from $15Flat Rate, Per Month - Free version - Free trial Price starts from \-- - Free version - Free trial Best for Best for Small to midsize businesses through enterprise organizations across ecommerce, retail, education, fitness, SaaS, agencies, franchises, and non-profits. Serves customers in more than 170 countries. Best for Enterprise & SMBs that want to grow their revenue by uncovering the TRUE size of their total addressable market (TAM). ## User reviews Pros & cons MS Mark S. Sales Director > "The AI-powered recommendations further improve campaign performance and lead qualification and with email, SMS, and WhatsApp communication available from..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7183893) EP Eric P. ERP Supervisor > "The drawback isn't that big, but it can be annoying in times that demand prompt changes, say during busy tourist season." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7171921) MND Mamute Nicholas D. Sales and Marketing Specialist > "Another standout feature is its multi-channel marketing capabilities, enabling us to coordinate email, SMS and WhatsApp campaigns from a single platform..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7180630) DM David M. Technical Support Engineer > "I do not like the fact that deep segmentation and more sophisticated features require time to master; there are moments that I fear that I am not fully..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7062259) CA Christopher A. Commercial Director > "Its email management and powerful contact management capabilities are amazing, and this enables our commercial department to easily subdivide our world-wide..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7119596) DL Dimitris L. Team Lead > "Decent product with awesome user interface that's unfortunately overshadowed by performance issues, increased downtime and a very poor customer support team" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375) MS Mark S. Sales Director > "Another standout feature is the behavioral lead scoring, which identifies high-intent prospects based on customer engagement and enables our sales..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7183893) LW Laura W. Marketing Coordinator > "The customer support is so slow to fix pressing deliverability problems and the high pricing does not give us a good value." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7096080) MND Mamute Nicholas D. Sales and Marketing Specialist > "The AI-powered Active Intelligence features have been invaluable by recommending the best times to send campaigns, optimizing content and helping us..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7180630) MW Mona W. CEO and Founder > "a bit expensive from over 2000 Contacts on and sometimes mails have massive delays (especially when there is a mail flow with several mails in a row)" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6848971) BY Brian Y. Visa Consulting Specialist > "My automated workflows make it simple to establish six-month follow-up sequences that will nurture clients through a waiting period for government approval." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7077855) Yazmin M. Owner > "No free plan and trial with very limited access." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7176536) EP Eric P. ERP Supervisor > "It has been fairly good for the price, and the customer service has been quick and helpful when we have gotten stuck. Though there may be some improvements..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7171921) Yazmin M. Owner > "It might not be the better option for a small business." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7176536) EP Eric P. ERP Supervisor > "The contact segmentation is very accurate, and I appreciate how easy and simple it is to integrate it with our existing CRM system, it makes going through..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7171921) AG Ana G. Freelancer > "I do feel that the account managers tend to be just glorified customer support, where they don't really help much and I still have to submit support tickets..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6713971) Dan J. COO > "ActiveCampaign offered cost-effective email marketing solutions where many other software could not compete price-wise." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7115517) AK Aleksandra K. Owner > "Sometimes it is loading slowly and there are sometimes (not often) bugs when I want to change the text auf my Email." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6462302) LH Louise H. Front Office Manager > "ActiveCampaign metrics reports provide very useful insights about our campaigns that help us to evaluate their performances and make necessary changes to..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808) AW Andrew W. Owner > "Automation builder can feel clunky and knowlege base articles are often too sparse when you need step-by-step guidances" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6800369) LH Louise H. Front Office Manager > "There are very impressive task automations in ActiveCampaign that allows us to automate the routine marketing tasks like email follow ups." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808) MH Marcus H. CEO > "There are also occasional issues with reliability—some features don’t always work as expected. While this might not be unique to ActiveCampaign, it’s still..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691) RS Rhea S. Internal Sales Executive > "ActiveCampaign gives us useful performance insights and reports that help us take informed actions to improve returns from our marketing campaigns." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6507695) SM Selena M. Singing Coach > "Eventually someone told me that it was an issue with a deep tech issue of the platform and that would take a lot of time to resolve." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) VR Verified Reviewer Sr People Ops > "It's a secure way to ensure that processes happen correctly and the customer support team and implementation team always remained attentive to our questions..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628) DE Duncan E. Web Specialist > "Now we have to spend time and money moving because we don't want to be held hostage with continual price increases and no viable options to downgrade or..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6705737) MS Mark S. Sales Director > "We've seen our sales grow by 33% And the improvement across our team even helped me earn employee of the year 2025." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7183893) ST Sarah T. Health Coach > "sometimes I find it tricky to choose the right form and/or when having multiple tags for segmenting" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6644647) CN Christophe N. Thérapist > "ActiveCampaign allows me to easily manage communication campaigns with my audience." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121) MM Maurizia M. CEO > "This pricing policy is to me very draining and it means that at some point I will be forced to change provider due to unjustified expenses." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6860028) VR Verified Reviewer Sr People Ops > "The email management tools allows us to have good control over our campaigns and contacts/prospects." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628) CO Chris O. President > "The platform's visual design and user interface aren't quite as polished or modern as competitors like HubSpot." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6579310) LH Louise H. Front Office Manager > "It has helped us to attract and capture new customers by giving us an efficient platform to communicate with leads during campaigns." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808) DL Dimitris L. Team Lead > "Our forms were not capturing leads for 4 months." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375) GC Graziana C. Customer Operations Lead > "I like the personalized nature of ActiveCampaign, something that gives specific messages to specific clients" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7079738) JP Jonathan P. CEO > "I am using AC to send automated sequences to my leads, but I am not using the campaign features, and I am considering swtiching to another tool if I can't..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6456159) MND Mamute Nicholas D. Sales and Marketing Specialist > "Our marketing efforts have reached a new level of efficiency and effectiveness with ActiveCampaign." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7180630) DK Dan K. Founder > "I want to downgrade and they won't let me until my next renewal in a year." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890) RM Rachel M. Digital Campaign Executive > "The automation workflows are a game-changer, and the reporting tools are awesome for tracking your results." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6578401) DK Dan K. Founder > "There are many issues: 1) the system has a steep learning curve." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890) ZZ Zandalee Z. Senior Analyst Programmer > "ActiveCampaign offers capabilities which allows me to automate marketing in real-time." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6493055) CB Caspar B. Digital Marketing Manager > "Not easy to track UTM data through forms." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) BL Billy L. Operations > "The segments and tag functions make it easy to split up a list of contacts into different categories and send out more personalised emails" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040) PK Paulette K. Credit Risk Analyst > "The landing page builder feels a bit basic compared to similar tools." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6486875) KP Khevana P. Tech Lead > "We have been using ActiveCampaign for the last few years and have lots of automation and customization based on Active Campaign." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6503130) DB Divan B. Operations Manager > "Also the agent "sent" a payment link for a monthly subscription, but when you follow prompts on the actual site to buy a license, that is not an option so..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440952) FG Fabrizio G. Design Lead > "This platform has the most profitable marketing campaigns management and monitoring capabilities." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7038963) FG Francesco G. Partner > "the prices have gone up consistently without a serious improvement in features despite their position in the market, their integration with woocommerce..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6114791) BL Billy L. Operations > "Activecampaign is a great way to store a central contact list and send out marketing emails - that's what I use it for" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040) SM Selena M. Singing Coach > "It was good in many ways but the issue I described above was extremely frustrating and disappointing and is part of the reason I'm leaving." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) WH Wilberth H. Asesor Inmobiliario > "The automatization tools are very useful and give me flexibility to design any strategy that is best for my business." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6871583) RA Rahman A. Marketing Specialist > "This can get a little messy, especially when you are dealing with  multiple campaigns." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853) CN Christophe N. Thérapist > "Thanks to the integration of artificial intelligence, this work is greatly accelerated for a truly professional result." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121) KS Kathryn S. Owner > "They continued to explain in increasingly simple language as though I just didn't understand how this was totally reasonable." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123) JF Joe F. Associate Professor of Law > "It allows us to strategize our marketing campaigns in order to make them more successful." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6720501) CB Caspar B. Digital Marketing Manager > "Bad usability and very buggy." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) SM Selena M. Singing Coach > "The customer support has been really helpful, they've given me all the time I needed to understand my problems and provide tailored solutions." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) KS Kathryn S. Owner > "Decent features but outrageous pricing practices." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123) MH Marcus H. CEO > "Additionally, the API is well-documented and versatile, offering seamless integration with other tools and platforms." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691) SM Selena M. Singing Coach > "So I gave up on that automation and others like it." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) MA Mitusha A. Developer > "ActiveCampaign has helped me gain leads via social marketing content and get the information on the internal Slack channel and Salesforce that is visible to..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6061447) PC Prachi C. developer > "Additionally, the pricing structure can become quite expensive as the contact list grows, which might not be ideal for smaller businesses or those with..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6406150) MH Marcus H. CEO > "The advanced automations are incredibly powerful, allowing for highly personalized and efficient workflows." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691) NS Niraj S. Alliance Lead > "UI feels outdated: Not as smooth as competitiors" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6710630) CC Crystal C. researcher > "To further develop the general client experience, you can send customized messages to your site clients." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6481880) ClJ Céline J. Social Media Manager > "We also noticed that getting in touch with human support tends to be impossible." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6873052) RA Rahman A. Marketing Specialist > "The integrated CRM also helped me maintain clean and responsive customer lists." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853) BA Brenda A. sales leader > "The lead management wasn't that great, or user friendly. If you added contacts, you had to remove old contacts - seems that could be better..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6234656) John G. Supply Chain Managing Officer > "It helped us revolutionize our marketing strategies allowing us to have more result-oriented marketing efforts which has seen us grow our customers number..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6012843) CH Colleen H. VP of Marketing > "Everything takes TEN TIMES LONGER TO COMPLETE ANYTHING with Active Campaign than any other marketing automation/email system I have ever used in my 20 year..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234) CM Cam M. Sr. Director > "The behavioral aspect of generating leads, tracking those engaged, and then heavy targeting our engaged users was key; that allowed us to feel as if we were..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___5025297) CB Caspar B. Digital Marketing Manager > "Not easy to manage contact lists." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) GM Gary M. reviewer > "The stage is a unique advantage in robotizing Client Experience (CX) for different perspectives like offers, lead magnets, bulletins, and changes in status." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6130750) CH Colleen H. VP of Marketing > "Non-intuitive, difficulty formatting, you are constantly searching for how to do things, and my favorite - just doesn't save what you are working on,..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234) SM Serene M. Head of Production and Development > "Availability of a wide range of free email templates is among the things I 👑 ActiveCampaign for." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6474322) DM Dardan M. Sr Commercial Partnerships Manager > "It can be tedious to sometimes add contact manually and it doesnt tell me what contacts are already in a deal with a colleague of mine" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6095623) MG Marco G. CEO > "Versatility: I find that it provides a range of tools for various aspects of customer engagement, from email marketing to workflow automation and CRM..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6150623) CH Colleen H. VP of Marketing > "Every time anyone on our team uses it, it never works properly and we lose information all the time (Customer Service was of no help in this area)." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234) MR Michelle R. Business Consultant > "I know that ActiveCampaign has a lot of features which when utilized could really deliver a great email campaign, email management, CRM and much more. When..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___5040070) VR Verified Reviewer Web Developer > "It can be expensive for the small businesses" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6680557) KP Khevana P. Tech Lead > "We have been using ActiveCampaign for the last few years and have lots of automation and customization based on Active Campaign." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6503130) AW Andrew W. Owner > "Automation builder can feel clunky and knowlege base articles are often too sparse when you need step-by-step guidances" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6800369) SM Selena M. Singing Coach > "I like the user interface, the bold presentation and navigation make it feel friendly and easy to use." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) CO Chris O. President > "The platform's visual design and user interface aren't quite as polished or modern as competitors like HubSpot." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6579310) Hilda N M. Creative Graphic raphic Designer > "It's technical team is usually available 24/7 because everytime I have sent an enquiry email or called they always respond and guide me accordingly to be..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___5090325) CB Caspar B. Digital Marketing Manager > "Bad usability and very buggy." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) JR James R. Digital Marketing Specialist > "With its powerful features and intuitive interface, I can easily create and send targeted emails to my subscribers. Plus, the automation features make it..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4601078) CH Colleen H. VP of Marketing > "Non-intuitive, difficulty formatting, you are constantly searching for how to do things, and my favorite - just doesn't save what you are working on,..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234) CO Chris O. President > "As an agency and website developer, I like that it's very customizable in terms of integrating with other platforms." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6579310) FG Francesco G. Partner > "This is why whenever there is any custom woocommerce integration to deal with we tend not to advice for Active Campaign." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6114791) MS Martin S. CTO > "It can be easily integrated into other 3rd party tools." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6606658) VR Verified Reviewer Marketing Manager > "The downside could be the lack of integration into other platforms such as Zoom webinars." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4347165) BS Biswajit S. software development > "CRM integration: ActiveCampaign integrates with popular CRMs such as Salesforce and HubSpot, allowing businesses to manage their contacts and leads in one..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4645936) KC Kelsey C. Creative Lead - Digital Marketing > "It has poor backend integration capability and lack offline access." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4967509) VR Verified Reviewer CRM Consultant > "ActiveCampaign also allows you to integrate easily with other softwares so you only end up paying for what you need." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4275734) VR Verified Reviewer CTO > "All of this makes the experience of woo-commerce data integration painful, mainly because of the incapacity of solving problems related to Deep Data..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___3418576) SM Selena M. Singing Coach > "I like the user interface, the bold presentation and navigation make it feel friendly and easy to use." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) CB Caspar B. Digital Marketing Manager > "Not easy to track UTM data through forms." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) Cynthia N. Founder > "My experience with ActiveCampaign so far has been easy and straight forward." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7114873) KS Kathryn S. Owner > "They continued to explain in increasingly simple language as though I just didn't understand how this was totally reasonable." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123) MA Matteo A. CFO > "Friendlyness, easy to use, functionality" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6734171) CB Caspar B. Digital Marketing Manager > "Not easy to manage contact lists." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) AC Alejandra C. Ceo and Mentor of Realtor Factory > "Is easy to use." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6731318) SR Shaunna R. Founder > "AC is way too hard to use." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6549073) MS Mark S. Sales Director > "Another standout feature is the behavioral lead scoring, which identifies high-intent prospects based on customer engagement and enables our sales..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7183893) EP Eric P. ERP Supervisor > "The drawback isn't that big, but it can be annoying in times that demand prompt changes, say during busy tourist season." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7171921) EP Eric P. ERP Supervisor > "It has been fairly good for the price, and the customer service has been quick and helpful when we have gotten stuck. Though there may be some improvements..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7171921) DL Dimitris L. Team Lead > "Decent product with awesome user interface that's unfortunately overshadowed by performance issues, increased downtime and a very poor customer support team" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375) RS Rhea S. Internal Sales Executive > "ActiveCampaign gives us useful performance insights and reports that help us take informed actions to improve returns from our marketing campaigns." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6507695) AG Ana G. Freelancer > "I do feel that the account managers tend to be just glorified customer support, where they don't really help much and I still have to submit support tickets..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6713971) VR Verified Reviewer Sr People Ops > "It's a secure way to ensure that processes happen correctly and the customer support team and implementation team always remained attentive to our questions..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628) ClJ Céline J. Social Media Manager > "We also noticed that getting in touch with human support tends to be impossible." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6873052) [View Reviews](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) AA Antonia A. sales > "TAMI offers tools for lead generation, real-time contact updates, and CRM integration, which make it so much easier to find..." [See full review](https://www.capterra.com/p/150793/TAMI/#Capterra___6570143) AA Antonia A. sales > "sometimes can be issues with the downloading of info" [See full review](https://www.capterra.com/p/150793/TAMI/#Capterra___6570143) CD Chris D. Inside Sales > "the capacity to source almost any information to contact people I've connected with on LinkedIn, the unparalleled power of..." [See full review](https://www.capterra.com/p/150793/TAMI/#Capterra___6570169) CL Chris L. Area Sales Manager > "Contacts can often be from incorrect companies" [See full review](https://www.capterra.com/p/150793/TAMI/#Capterra___6576154) SH Stephen H. Head of Inside Sales > "an easy way to find data for the team and target business in the correct location and size" [See full review](https://www.capterra.com/p/150793/TAMI/#Capterra___6570175) JC Jose C. SDR > "bad data" [See full review](https://www.capterra.com/p/150793/TAMI/#Capterra___6571913) CM Cailyn M. Business Development Manager > "Easy to use, mobile numbers for contacts and LinkedIn profile links" [See full review](https://www.capterra.com/p/150793/TAMI/#Capterra___6571869) EV Emily V. Sales and Business Development Intern > "Exporting leads is useful but the exported excel docs are clunky and contain too many columns" [See full review](https://www.capterra.com/p/150793/TAMI/#Capterra___4802569) AM Adam M. Head of AS > "Second to none industry coverage, great email deliverability & amazing account management" [See full review](https://www.capterra.com/p/150793/TAMI/#Capterra___6572841) Quentin G. Sales Manager > "Some data are not up-to-date." [See full review](https://www.capterra.com/p/150793/TAMI/#Capterra___4088116) KS Kilian S. Sales Manager > "Lead identification for outbound lead generation --> positive experience so far as the filter options are quite detailed for..." [See full review](https://www.capterra.com/p/150793/TAMI/#Capterra___4683838) AM Alvar M. Senior Sales Excecutive > "Overall Tami is a useful tool but in my opinion a bit too expensive for what it does" [See full review](https://www.capterra.com/p/150793/TAMI/#Capterra___4685627) VR Verified Reviewer Sr. Marketing Managers > "It allows us to have not only relevant company but also contact data which support our leaf generation efforts." [See full review](https://www.capterra.com/p/150793/TAMI/#Capterra___4704435) VR Verified Reviewer Business Developer > "Some key data sometimes aren't available like payments data or the verified email." [See full review](https://www.capterra.com/p/150793/TAMI/#Capterra___3335059) JD Jack D. BDM > "One of the benefits of using TAMI Lead Gen is that it can save time and effort for businesses by automating the lead..." [See full review](https://www.capterra.com/p/150793/TAMI/#Capterra___4684062) ES Emma S. Demand gen manager > "Data quality is not always as accurate as we'd like- but this is a challenge for all services like TAMI I'd imagine." [See full review](https://www.capterra.com/p/150793/TAMI/#Capterra___3315651) TC Thibaut C. B2B Digital Marketing Manager > "Enrich your CRM with buying committee data thanks to the native integration to Hubspot & Pipedrive" [See full review](https://www.capterra.com/p/150793/TAMI/#Capterra___4088102) LK Laila K. SDR > "Sometimes, most of the time the email adresses are not accurate especially companies in the Nordics." [See full review](https://www.capterra.com/p/150793/TAMI/#Capterra___3319154) LF Leo F. Business developer > "TAMI is a game-changer for successful prospecting campaigns, making it an essential asset for any sales or marketing team." [See full review](https://www.capterra.com/p/150793/TAMI/#Capterra___4805202) VR Verified Reviewer Sales development representative > "Not a lot of SMB accounts on there & some data is out of date" [See full review](https://www.capterra.com/p/150793/TAMI/#Capterra___3328332) LF Leo F. Business developer > "With its comprehensive features and user-friendly interface, it simplifies the outreach process and boosts productivity." [See full review](https://www.capterra.com/p/150793/TAMI/#Capterra___4805202) SZ Sonja Z. Partnerships Manager > "Lacking DACH data (not a lot available) and some of the DACH data that is available is lacking information like the proper..." [See full review](https://www.capterra.com/p/150793/TAMI/#Capterra___2617533) RM Ruby M. Data Analyst > "The customer service team are so helpful, they always go above and beyond and are always willing to help, no matter how big or..." [See full review](https://www.capterra.com/p/150793/TAMI/#Capterra___5079714) KF Kevin F. BDM > "Sometimes the emails are wrong or contact has left" [See full review](https://www.capterra.com/p/150793/TAMI/#Capterra___3319689) SW Sam W. Marketing Manager > "You can easily filter and find your target audience accurately, save list and download" [See full review](https://www.capterra.com/p/150793/TAMI/#Capterra___4814618) HC Harry C. Sales Executive > "The one thing I will say is that the parameters are not always the most accurate ie. when I search for a company that has an..." [See full review](https://www.capterra.com/p/150793/TAMI/#Capterra___2869253) KW Karen W. Area Sales Manager > "I like that you can target specific sectors or geographic areas and I find that very helpful." [See full review](https://www.capterra.com/p/150793/TAMI/#Capterra___4195665) PA Paul A. Sales Advisor > "The con's I would say is sometimes the information on a certain company isn't always correct." [See full review](https://www.capterra.com/p/150793/TAMI/#Capterra___3323853) BJ Benjamin J. CCO > "TAMI gives us access to many potential leads that fit our ICP." [See full review](https://www.capterra.com/p/150793/TAMI/#Capterra___4685409) PM Paola M. Marketing Coordinator > "Applying some filters together can "compromise" the good result of the search - you have necessarily to remove some of them..." [See full review](https://www.capterra.com/p/150793/TAMI/#Capterra___2627548) VR Verified Reviewer Business Development Manager > "I love the easy and intuitive way of the filter system that also really contains the relevant features for my job." [See full review](https://www.capterra.com/p/150793/TAMI/#Capterra___4711942) MC Matthew C. Digital Workspace Consultant > "The only fault I found with Sales Optimize was that of the fact that every so often an employee from a particular company may..." [See full review](https://www.capterra.com/p/150793/TAMI/#Capterra___2870799) GC George C. Business Development > "As well as the search bar with multiple boxes to whittle down search such as estimated online sales is a game changer." [See full review](https://www.capterra.com/p/150793/TAMI/#Capterra___3308720) Lily H. Enterprise Sales Executive > "The email addresses are not always valid" [See full review](https://www.capterra.com/p/150793/TAMI/#Capterra___3308284) Irenke K. Business development Manager > "For example it's easy to find which technologies and partner they useReview collected by and hosted on G2.com." [See full review](https://www.capterra.com/p/150793/TAMI/#Capterra___4777095) DW Danielle W. Demand Generation Specialist > "I struggled a bit at first with pulling data reports, however, I think this was more "user error"." [See full review](https://www.capterra.com/p/150793/TAMI/#Capterra___2637516) GL George L. Strategic Projects Manager > "I appreciate the ease of qualifying a prospect, bringing up the payment methods they use, their payment providers, website..." [See full review](https://www.capterra.com/p/150793/TAMI/#Capterra___3319071) HC Harry C. Sales Executive > "Couple this with the excellent customer service I couldn't recommend it anymore." [See full review](https://www.capterra.com/p/150793/TAMI/#Capterra___2869253) SW Sean W. AREA SALES > "Great for lead generation and building up a contact list" [See full review](https://www.capterra.com/p/150793/TAMI/#Capterra___4096500) AM Alvar M. Senior Sales Excecutive > "Overall Tami is a useful tool but in my opinion a bit too expensive for what it does" [See full review](https://www.capterra.com/p/150793/TAMI/#Capterra___4685627) LS Lukas S. Marketing Operation Manager > "With Salesoptimize it was really fast and easy to create a comprehensive list of TAM accounts based on our specific..." [See full review](https://www.capterra.com/p/150793/TAMI/#Capterra___3066715) HC Harry C. Sales Executive > "Couple this with the excellent customer service I couldn't recommend it anymore." [See full review](https://www.capterra.com/p/150793/TAMI/#Capterra___2869253) [View Reviews](https://www.capterra.com/p/150793/TAMI/reviews/) ## User interface [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) 4.56 (2,568) [TAMI](https://www.capterra.com/p/150793/TAMI/) 4.38 (131) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important ActiveCampaign Top features 50/50 - A/B Testing - Activity Dashboard - AI Copilot - AI Text Generation - AI Text Summarization - API - Automated Email Responses - Autonomous Task Execution - Autoresponders - Basic Reporting - Breadth of Partner Applications - Building and Personalizing Emails - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - CRM Integration - Cross-system Integration - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Data Import & Export Tools - Drip Campaigns - Dynamic Content - E-commerce Integration - Email and Mobile Preview - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - High-Volume Sending - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Manage Email Deliverability - Manage Email Lists - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Multi-step Planning - Multi-user Account [See all features](https://www.capterra.com/p/79367/ActiveCampaign/#features) TAMI 3/50 - A/B Testing - Activity Dashboard - AI Copilot - AI Text Generation - AI Text Summarization - API - Automated Email Responses - Autonomous Task Execution - Autoresponders - Basic Reporting - Breadth of Partner Applications - Building and Personalizing Emails - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - CRM Integration - Cross-system Integration - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Data Import & Export Tools - Drip Campaigns - Dynamic Content - E-commerce Integration - Email and Mobile Preview - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - High-Volume Sending - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Manage Email Deliverability - Manage Email Lists - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Multi-step Planning - Multi-user Account [See all features](https://www.capterra.com/p/150793/TAMI/#features) ### Recognition ActiveCampaign is recognized as a top-rated tool in 5 Capterra Shortlist reports No recognitions have been awarded to TAMI ### Deployment & support ActiveCampaign Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos TAMI Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details ActiveCampaign - By ActiveCampaign - Located in United States - Founded in 2003 TAMI - By TAMI - Located in Ireland - Founded in 2013 ## Popular Comparisons [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,568)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Brevo Marketing Platform](https://www.capterra.com/p/132996/brevo/)[4.62 (3,514)](https://www.capterra.com/p/132996/brevo/reviews/) $15/month Price $9/month 4.5 Features 4.5 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/79367-132996/ActiveCampaign-vs-brevo) [TAMI](https://www.capterra.com/p/150793/TAMI/)[4.38 (131)](https://www.capterra.com/p/150793/TAMI/reviews/) vs [Seamless](https://www.capterra.com/p/207295/Seamless-AI/)[4.53 (580)](https://www.capterra.com/p/207295/Seamless-AI/reviews/) £0/month Price Contact vendor for pricing 4.3 Features 4.5 4.6 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/150793-207295/TAMI-vs-Seamless-AI) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,568)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,322)](https://www.capterra.com/p/136603/MailerLite/reviews/) $15/month Price $12/month 4.5 Features 4.5 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/79367-136603/ActiveCampaign-vs-MailerLite) [TAMI](https://www.capterra.com/p/150793/TAMI/)[4.38 (131)](https://www.capterra.com/p/150793/TAMI/reviews/) vs [useArtemis](https://www.capterra.com/p/267486/useArtemis/)[4.73 (171)](https://www.capterra.com/p/267486/useArtemis/reviews/) £0/month Price $29/month 4.3 Features 4.6 4.6 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/150793-267486/TAMI-vs-useArtemis) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,568)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.35 (2,945)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $15/month Price $12/month 4.5 Features 4.2 4.2 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-79367/Constant-Contact-vs-ActiveCampaign) [TAMI](https://www.capterra.com/p/150793/TAMI/)[4.38 (131)](https://www.capterra.com/p/150793/TAMI/reviews/) vs [Dripify](https://www.capterra.com/p/215082/Dripify/)[4.70 (477)](https://www.capterra.com/p/215082/Dripify/reviews/) £0/month Price $39/month 4.3 Features 4.4 4.6 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/150793-215082/TAMI-vs-Dripify) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,568)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) $15/month Price $9/month 4.5 Features 4.5 4.2 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/79367-147415/ActiveCampaign-vs-EmailOctopus) [TAMI](https://www.capterra.com/p/150793/TAMI/)[4.38 (131)](https://www.capterra.com/p/150793/TAMI/reviews/) vs [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,253)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) £0/month Price $15/month 4.3 Features 4.4 4.6 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/150793-171840/TAMI-vs-HubSpot-Marketing) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,568)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.82 (2,129)](https://www.capterra.com/p/198994/Systeme/reviews/) $15/month Price $17/month 4.5 Features 4.7 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/79367-198994/ActiveCampaign-vs-Systeme) [TAMI](https://www.capterra.com/p/150793/TAMI/)[4.38 (131)](https://www.capterra.com/p/150793/TAMI/reviews/) vs [Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/)[4.52 (257)](https://www.capterra.com/p/156889/Lead-Forensics/reviews/) £0/month Price $0.01/month 4.3 Features 4.3 4.6 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/150793-156889/TAMI-vs-Lead-Forensics) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,568)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)[4.65 (910)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) $15/month Price $14.99/month 4.5 Features 4.6 4.2 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/79367-178819/ActiveCampaign-vs-EngageBay-Marketing) [TAMI](https://www.capterra.com/p/150793/TAMI/)[4.38 (131)](https://www.capterra.com/p/150793/TAMI/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.35 (2,945)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) £0/month Price $12/month 4.3 Features 4.2 4.6 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-150793/Constant-Contact-vs-TAMI)