--- title: "ActiveCampaign vs HubSpot CRM: Features and Cost Comparison 2026 | Capterra" description: "ActiveCampaign vs HubSpot CRM: Which crm tool is right for you? Dive into our detailed comparison of their features, costs, and user experience to make your decision." source_url: "https://www.capterra.com/compare/79367-152373/ActiveCampaign-vs-HubSpot-CRM" page_type: "comparison" language: "en" --- # ActiveCampaign vs HubSpot CRM Features and Cost Comparison Last updated September 16th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: ActiveCampaignHubSpot CRM2/4 selected [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.5 (4487)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) [## ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) [## HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.5 (4487)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) Starting Price $15.00/month Starting Price $15.00/month Value-for-Money 4.3 Functionality 4.5 Ease of Use 4.2 Customer Service 4.4 Starting Price $20.00/month Starting Price $20.00/month Value-for-Money 4.3 Functionality 4.4 Ease of Use 4.4 Customer Service 4.4 Reviews Sentiment Based on [2,569 reviews](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Positive 2,389 Neutral 118 Negative 62 Positive 2,389 Neutral 118 Negative 62 Reviews Sentiment Based on [4,487 reviews](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) Positive 4,160 Neutral 239 Negative 88 Positive 4,160 Neutral 239 Negative 88 Best for (according to reviews) - **Business size**: Small businesses account for 2312 reviews, representing 91% of feedback, indicating strong adoption among this segment. - **Industry**: Marketing and advertising, health, wellness and fitness, and e-learning together make up 36% of reviews, showing notable use across these sectors. - **Use cases**: CRM, campaign management, and lead generation collectively represent 75% of reviews, highlighting focus on customer engagement and marketing automation. Best for (according to reviews) - **Business size**: Small businesses account for 77% of reviews (3419), suggesting strong market traction in this segment. - **Industry**: Marketing & advertising, computer software, and IT/services together represent 38% of reviews, indicating broad adoption across digital-focused sectors. - **Use cases**: CRM (70%), lead management (44%), and sales tracking (35%) are the main use cases, supporting sales and customer relationship workflows. ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. Highest Rated ### Klaviyo 4.6 (539) * * * Starting Price $20.00 Usage Based,Per Month Free Trial Free Version * * * User rating 95% of reviewers rated it above 4 stars * * * ### Zoho CRM 4.3 (6,999) * * * Starting Price $14.00 Per User,Per Month Free Trial Free Version * * * User rating 85% of reviewers rated it above 4 stars * * * ### Salesforce Sales Cloud 4.4 (18,810) * * * Starting Price $25.00 Per User,Per Month Free Trial Free Version * * * User rating 90% of reviewers rated it above 4 stars * * * ### Agile CRM 4.1 (526) * * * Starting Price $8.99 Per Feature Free Trial Free Version * * * User rating 79% of reviewers rated it above 4 stars * * * ## Reviewer verdict ActiveCampaign ActiveCampaign users find it best for businesses seeking powerful automation, detailed audience segmentation, and customizable sales pipelines, especially when they need to integrate with tools like Zapier, WordPress, and WooCommerce. Reviewers value its cost-effectiveness for startups and small businesses, citing its feature-rich platform and flexible integrations, though they note a learning curve and increasing costs with larger contact lists. HubSpot CRM HubSpot CRM users consider it ideal for those who want a centralized, user-friendly CRM with strong contact organization, comprehensive tracking, and seamless integration with tools such as Gmail, Microsoft Outlook, and Slack. Reviewers highlight its scalable free plan and intuitive lead management, mentioning that it suits growing businesses looking for clear sales pipeline visualization and collaborative marketing features, despite higher costs for advanced functionalities. ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Features comparison When looking at crm tools like ActiveCampaign and HubSpot CRM, price is just one factor to consider. Understanding their features and differences can help determine which one best suits your needs, maximizing efficiency while avoiding unnecessary costs. Here's how they compare in key areas that matter most. \[[1](#source-item-1)\] Key features rated by users Features selected based on 22,592 reviews from CRM users. about the Fit Score methodology. Fit Score methodology To calculate the Fit Score, our proprietary methodology factors in the following: - The importance level for each feature. By default, this is determined by user reviews. They can rate a feature Critical, High, Low, or Not Used. - Feedback from real users on how the product performs for each key feature, derived from verified user reviews and ratings. Please note: - To calculate the Fit Score, the number of reviews for those features and the actual rating carry the same weight. You might see that, in some cases, even though the ratings are the same, we still determine a winner because it had more reviews. - If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. ActiveCampaign 83%Fit Feature ratings Contact Database 4.4 Contact Management 4.5 Lead Management 4.5 Sales Pipeline Management 4.4 HubSpot CRM 86%Fit High performer Feature ratings Contact Database 4.5 Contact Management 4.5 Lead Management 4.4 Sales Pipeline Management 4.4 Contact Database 4.4 (364) 4.5 (598) ActiveCampaign users appreciate the well-organized contact database, which they say allows them to segment their audience, personalize communication, and target specific groups with tailored content. They find it easy to import, organize, and update contact information, although some users mention the complexity of automation workflows. Reviewers value the ability to filter contacts by tags and activity, but some reviewers find the database too bulky to navigate. HubSpot CRM users, on the other hand, highlight the centralized and customizable platform for organizing and tracking contact information. They appreciate the ease of adding contact fields and the powerful search and user segmentation functionalities. However, some users report difficulties in managing associated contacts and duplicates. Overall, users value ActiveCampaign for its segmentation and personalization capabilities, while they appreciate HubSpot CRM for its centralized organization and powerful search functionalities. Contact Management 4.5 (793) 4.5 (994) ActiveCampaign users find the contact management feature crucial for organizing and maintaining customer information, saying that it allows them to tag customers and add important details for segmentation and future campaigns. They appreciate the customizable fields and the ability to manage contacts through fields, tags, lists, and deals. However, some users mention difficulties in editing contacts and managing fields. HubSpot CRM users, meanwhile, praise the clean interface for storing and organizing customer data, as well as the ability to assign an 'Owner' to a contact and track communication history. They find the system user-friendly and appreciate the integration with marketing tools. Some users, however, find it over-complicated and lacking in simple functionalities. In summary, users value ActiveCampaign for its segmentation and tagging capabilities, while they appreciate HubSpot CRM for its user-friendly interface and comprehensive tracking features. Lead Management 4.5 (522) 4.4 (932) ActiveCampaign users appreciate the ability to automate lead management processes, track leads, and manage interactions. They find the system useful for capturing, tracking, and qualifying leads, although some users mention the need for improvement in customization of customer life cycle stages. HubSpot CRM users, on the other hand, value the intuitive lead management feature that helps them track the entire lifecycle of leads. They appreciate the ability to assign tasks, follow up with reminders, and track status, which they say ensures effective lead management. Users also highlight the customizable workflows and lead scoring capabilities. Overall, users find ActiveCampaign helpful for automating lead management tasks, while they appreciate HubSpot CRM for its intuitive tracking and customizable workflows. Sales Pipeline Management 4.4 (251) 4.4 (796) ActiveCampaign users find the sales pipeline management feature useful for tracking and managing activities and tasks associated with each stage. They appreciate the drag-and-drop interface and the ability to create custom pipelines. However, some users find the setup process complicated and mention slow load times. HubSpot CRM users, meanwhile, praise the clear, customizable view of deals at each stage, making it easy for them to track progress and forecast revenue. They value the visual sales pipeline and the ability to personalize pipelines and create multiple stages. Some users, however, find the system limiting in customization options. In general, users appreciate ActiveCampaign for its customizable pipelines and drag-and-drop interface, while they value HubSpot CRM for its clear visualization and customizable stages. ## Pricing comparison ### Starting prices ActiveCampaign $15.00 Flat Rate (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/79367/ActiveCampaign/pricing/) HubSpot CRM $20.00 Per User (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/152373/HubSpot-CRM/pricing/) ### Value-for-money analysis 4.3 (2569) 4.3 (4487) An exploration of what reviewers say about both ActiveCampaign's and HubSpot CRM's value for money finds that ActiveCampaign reviewers see it as an affordable and feature-rich option, while HubSpot CRM reviewers comment on its comprehensive free plan and scalability. Reviewers find ActiveCampaign to be cost-effective, especially for startups and small businesses, mentioning its extensive automation capabilities and integrations. They appreciate the flexibility to start small and scale up as needed, noting that it offers many features at a lower price compared to competitors. However, some users feel that the pricing can become steep as the contact list grows, and they mention occasional issues with billing practices and support. With regard to HubSpot CRM, reviewers appreciate its free version, which they say includes essential features suitable for small businesses and startups. They value the ability to upgrade to more advanced functionalities as their business grows. However, some users mention that the pricing for higher tiers can be expensive and confusing, and they note that some advanced features are only available in the more costly plans. ## Integrations Popular Integrations Compare available integrations between ActiveCampaign and HubSpot CRM. ### Calendly ActiveCampaign HubSpot CRM ### QuickBooks Online ActiveCampaign HubSpot CRM ### Gravity Forms ActiveCampaign HubSpot CRM ### Jotform ActiveCampaign HubSpot CRM ### SurveyMonkey ActiveCampaign HubSpot CRM ### WordPress ActiveCampaign HubSpot CRM ### Zoho CRM ActiveCampaign HubSpot CRM ### OnePageCRM ActiveCampaign HubSpot CRM Total Integrations 97 Zapier Users mention that Zapier integrates ActiveCampaign with various tools, automating workflows and data transfers, which they say saves time and reduces manual tasks. WordPress Reviewers report that WordPress integration with ActiveCampaign is vital for lead generation, noting that it simplifies embedding forms and automating follow-ups from their websites. ClickFunnels Users state that integrating ClickFunnels with ActiveCampaign is essential for lead generation and email marketing, which they indicate helps in automating follow-up sequences and managing contacts. Calendly Reviewers say that Calendly integration with ActiveCampaign is crucial for scheduling meetings and automating follow-ups, noting that it streamlines the appointment booking process. WooCommerce Users report that WooCommerce integration with ActiveCampaign is important for syncing orders and customer data, which they note helps in automating email campaigns and managing customer interactions. ActiveCampaign Integrations (97) - [123FormBuilder](https://www.capterra.com/p/122770/123ContactForm/) - [ablefy](https://www.capterra.com/p/242103/elopage/) - [Acuity Scheduling](https://www.capterra.com/p/191978/Acuity-Scheduling/) - [Adobe Acrobat](https://www.capterra.com/p/251329/Adobe-Acrobat-DC/) - [Adobe Illustrator](https://www.capterra.com/p/227125/Adobe-Illustrator/) - [Adobe Photoshop](https://www.capterra.com/p/229092/Adobe-Photoshop/) - [Agentforce](https://www.capterra.com/p/10028966/Agentforce/) - [Airtable](https://www.capterra.com/p/146652/Airtable/) - [Amazon EC2](https://www.capterra.com/p/219781/EC2/) - [Apollo.io](https://www.capterra.com/p/158696/Apollo/) - [Astra Pro](https://www.capterra.com/p/234330/Astra-Pro/) - [BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/) - [Book Like A Boss](https://www.capterra.com/p/180111/Book-Like-A-Boss/) - [Booker](https://www.capterra.com/p/90708/Booker/) - [BookingKoala](https://www.capterra.com/p/162331/BookingKoala/) - [Braze](https://www.capterra.com/p/155423/Appboy/) - [Buildium](https://www.capterra.com/p/47428/Buildium-Property-Management-Software/) - [Calendly](https://www.capterra.com/p/148036/Calendly/) - [Claspo](https://www.capterra.com/p/250967/Claspo/) - [Claude](https://www.capterra.com/p/10011218/Claude/) - [ClickFunnels](https://www.capterra.com/p/156583/ClickFunnels/) - [ClickUp](https://www.capterra.com/p/158833/ClickUp/) - [Cloudbeds](https://www.capterra.com/p/158839/Cloudbeds/) - [CTM](https://www.capterra.com/p/152004/Call-tracking-software/) - [Delphi AI](https://www.capterra.com/p/218667/Delphi-AI/) - [Digistore24](https://www.capterra.com/p/241888/Digistore24/) - [Divi](https://www.capterra.com/p/201958/Divi/) - [Elementor](https://www.capterra.com/p/169468/Elementor/) - [Eventbrite](https://www.capterra.com/p/114949/Eventbrite/) - [Facebook Business Suite](https://www.capterra.com/p/235972/Facebook-Business-Suite/) - [Fillout](https://www.capterra.com/p/10002520/Fillout/) - [Fireflies](https://www.capterra.com/p/197037/Fireflies/) - [Fiverr](https://www.capterra.com/p/239416/Fiverr/) - [GoDaddy Website Builder](https://www.capterra.com/p/182500/GoDaddy-Website-Builder/) - [Google Ads](https://www.capterra.com/p/213339/Google-Ads/) - [Google Workspace](https://www.capterra.com/p/127909/SmartManager-System/) - [Gravity Forms](https://www.capterra.com/p/206381/Gravity-Forms/) - [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) - [HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/) - [Jotform](https://www.capterra.com/p/158456/JotForm-4-0/) - [JustCall](https://www.capterra.com/p/157853/JustCall/) - [Kajabi](https://www.capterra.com/p/154682/Kajabi/) - [Kit](https://www.capterra.com/p/175000/ConvertKit/) - [Klarna](https://www.capterra.com/p/230509/Klarna/) - [Kommo](https://www.capterra.com/p/120048/Kommo/) - [Landingi](https://www.capterra.com/p/146092/Landingi/) - [Leadpages](https://www.capterra.com/p/203635/Leadpages/) - [LearnDash](https://www.capterra.com/p/130248/LearnDash/) - [LinkedIn Marketing Solutions](https://www.capterra.com/p/241612/LinkedIn-Marketing-Solutions/) - [Looker](https://www.capterra.com/p/169053/Looker/) - [ManyChat](https://www.capterra.com/p/206636/ManyChat/) - [Memberium](https://www.capterra.com/p/10006244/Memberium/) - [Microsoft Outlook](https://www.capterra.com/p/227138/Microsoft-Outlook/) - [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/) - [n8n embed](https://www.capterra.com/p/267441/n8n-embed/) - [Notion](https://www.capterra.com/p/186596/Notion/) - [Odoo ERP](https://www.capterra.com/p/10059300/Odoo-ERP/) - [OnceHub](https://www.capterra.com/p/122968/ScheduleOnce/) - [OnePageCRM](https://www.capterra.com/p/157679/OnePageCRM/) - [PandaDoc](https://www.capterra.com/p/131735/PandaDoc/) - [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) - [Plug&Pay](https://www.capterra.com/p/202915/Plug-Pay/) - [Postmark](https://www.capterra.com/p/254711/Postmark/) - [Practice Better](https://www.capterra.com/p/159263/Better/) - [Proposify](https://www.capterra.com/p/133332/Proposify/) - [QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/) - [RegFox](https://www.capterra.com/p/91029/RegFox/) - [RezMagic](https://www.capterra.com/p/121534/RezMagic/) - [RGE Studio](https://www.capterra.com/p/231760/Beefree/) - [Salesforce Platform](https://www.capterra.com/p/206864/Competitive-Compass/) - [SamCart](https://www.capterra.com/p/204117/SamCart/) - [Shopify](https://www.capterra.com/p/83891/Shopify/) - [Shopify Plus](https://www.capterra.com/p/171845/Shopify-Plus/) - [Squarespace](https://www.capterra.com/p/143461/Squarespace/) - [Subsplash](https://www.capterra.com/p/177932/Subsplash/) - [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) - [Systeme.io](https://www.capterra.com/p/198994/Systeme/) - [TechnoMile Contracts Suite](https://www.capterra.com/p/241164/Contracts-Suite/) - [Thinkific](https://www.capterra.com/p/132888/Thinkific/) - [ThriveCart](https://www.capterra.com/p/234835/ThriveCart/) - [Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/) - [Typeform](https://www.capterra.com/p/137289/Typeform/) - [VideoAsk](https://www.capterra.com/p/239248/videoask/) - [WebinarJam](https://www.capterra.com/p/165878/Webinar-Jam/) - [WishList Member](https://www.capterra.com/p/102568/WishList-Member/) - [Wix](https://www.capterra.com/p/169007/Wix/) - [Wix Studio](https://www.capterra.com/p/264956/Wix-Enterprise/) - [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) - [WordPress](https://www.capterra.com/p/131687/WordPress/) - [WordPress.org](https://www.capterra.com/p/10059095/WordPress-org/) - [WPForms](https://www.capterra.com/p/234945/WPForms/) - [Zanda](https://www.capterra.com/p/180530/Power-Diary/) - [Zapier](https://www.capterra.com/p/130182/Zapier/) - [Zendesk AI](https://www.capterra.com/p/10015368/Zendesk-AI/) - [ZeroBounce](https://www.capterra.com/p/169340/ZeroBounce/) - [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) - [Zoom Workplace](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/) Total Integrations 194 Gmail Reviewers mention that integrating Gmail with HubSpot CRM allows for seamless email tracking and management, which they say helps in maintaining communication records, sending personalized emails, and capturing leads. Microsoft Outlook Users report that integrating Microsoft Outlook with HubSpot CRM ensures email tracking and logging, which they note helps in managing communications, saving correspondence, and updating leads efficiently. Zapier Reviewers state that integrating Zapier with HubSpot CRM automates workflows and connects various apps, which they indicate saves time and enhances the management of sales and marketing processes. WordPress Users say that integrating WordPress with HubSpot CRM captures website leads and automates customer flow, which they note aids in lead generation, list building, and seamless website integration. Slack Users mention that integrating Slack with HubSpot CRM provides real-time notifications and updates, which they say helps in tracking communications, managing leads, and streamlining workflows. HubSpot CRM Integrations (194) - [123FormBuilder](https://www.capterra.com/p/122770/123ContactForm/) - [Accelo](https://www.capterra.com/p/225762/Accelo/) - [Act!](https://www.capterra.com/p/175860/Act/) - [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) - [ActiveDEMAND](https://www.capterra.com/p/142305/ActiveDEMAND/) - [AdRoll](https://www.capterra.com/p/179140/AdRoll/) - [Aircall](https://www.capterra.com/p/184709/Aircall/) - [AllClients](https://www.capterra.com/p/125248/AllClients/) - [AnyMeeting](https://www.capterra.com/p/118310/AnyMeeting/) - [Apollo.io](https://www.capterra.com/p/158696/Apollo/) - [Asana](https://www.capterra.com/p/184581/Asana-PM/) - [AskNicely](https://www.capterra.com/p/141434/AskNicely-for-NPS/) - [Atomic AI](https://www.capterra.com/p/166956/Atomic-AI/) - [Attribution](https://www.capterra.com/p/147753/Attribution/) - [AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/) - [Azuqua](https://www.capterra.com/p/136073/Azuqua/) - [Bedrock Data](https://www.capterra.com/p/156578/BedrockData/) - [Benchmark Email](https://www.capterra.com/p/71152/Benchmark-Email/) - [Bidsketch](https://www.capterra.com/p/127734/Bidsketch/) - [BigContacts](https://www.capterra.com/p/102669/BigContacts/) - [Bitrix24](https://www.capterra.com/p/113540/Bitrix24/) - [Brevo Marketing Platform](https://www.capterra.com/p/132996/brevo/) - [Brightcove](https://www.capterra.com/p/182078/Video-Marketing-Suite/) - [BrightInfo](https://www.capterra.com/p/147140/BrightInfo/) - [Calendly](https://www.capterra.com/p/148036/Calendly/) - [CallRail](https://www.capterra.com/p/141829/CallRail/) - [Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/) - [Capsule](https://www.capterra.com/p/124041/Capsule/) - [Ceros](https://www.capterra.com/p/130931/Ceros/) - [Chargebee](https://www.capterra.com/p/131433/Chargebee/) - [ChartMogul](https://www.capterra.com/p/137740/ChartMogul/) - [ClearVoice](https://www.capterra.com/p/152968/ClearVoice/) - [ClickUp](https://www.capterra.com/p/158833/ClickUp/) - [ClientPoint](https://www.capterra.com/p/120209/ClientPoint/) - [Clio](https://www.capterra.com/p/105428/Clio/) - [Coevera](https://www.capterra.com/p/125911/Coevera/) - [CompanyHub](https://www.capterra.com/p/150740/CompanyHub-CRM/) - [ConnectWise PSA](https://www.capterra.com/p/107931/ConnectWise-Manage/) - [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) - [Contactually](https://www.capterra.com/p/158259/Contactually/) - [Copper](https://www.capterra.com/p/141642/Copper/) - [Creatio AI CRM](https://www.capterra.com/p/130149/bpm-online-CRM/) - [Cyfe](https://www.capterra.com/p/225437/Cyfe/) - [Dasheroo](https://www.capterra.com/p/139939/Dasheroo/) - [Databox](https://www.capterra.com/p/154024/Databox/) - [Datanyze](https://www.capterra.com/p/130387/Datanyze/) - [Direct Mail](https://www.capterra.com/p/128355/Direct-Mail/) - [Dotdigital](https://www.capterra.com/p/151213/dotmailer/) - [dotloop](https://www.capterra.com/p/136372/dotloop/) - [Drift](https://www.capterra.com/p/227417/Drift/) - [Drip](https://www.capterra.com/p/164933/Drip/) - [Dropbox DocSend](https://www.capterra.com/p/136311/DocSend/) - [Dropbox Sign](https://www.capterra.com/p/144797/HelloSign/) - [Ease.io](https://www.capterra.com/p/146542/Ease-Beacon/) - [Efficy CRM](https://www.capterra.com/p/149894/Efficy-CRM/) - [Emma by Marigold](https://www.capterra.com/p/75428/Emma/) - [Eventbrite](https://www.capterra.com/p/114949/Eventbrite/) - [EZ Texting](https://www.capterra.com/p/145848/Ez-Texting/) - [Formstack Forms](https://www.capterra.com/p/118892/Formstack/) - [FreshBooks](https://www.capterra.com/p/142390/FreshBooks/) - [Freshsales](https://www.capterra.com/p/155563/Freshsales/) - [Front](https://www.capterra.com/p/132901/Front/) - [FullContact](https://www.capterra.com/p/161228/FullContact-Data-Solutions/) - [GetResponse](https://www.capterra.com/p/153948/GetResponse/) - [Getsitecontrol](https://www.capterra.com/p/138259/GetSiteControl/) - [Gmail](https://www.capterra.com/p/202338/Gmail/) - [Google Ads](https://www.capterra.com/p/213339/Google-Ads/) - [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) - [Google Calendar](https://www.capterra.com/p/213340/Google-Calendar/) - [Google Contacts](https://www.capterra.com/p/203196/Google-Contacts/) - [Google Forms](https://www.capterra.com/p/176571/Google-Forms/) - [Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/) - [Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/) - [GoTo Webinar](https://www.capterra.com/p/163335/GoToWebinar/) - [Gravity Forms](https://www.capterra.com/p/206381/Gravity-Forms/) - [Groove](https://www.capterra.com/p/143005/Groove/) - [Grow](https://www.capterra.com/p/136247/Grow/) - [Help Scout](https://www.capterra.com/p/136909/Help-Scout/) - [Highrise](https://www.capterra.com/p/146703/Highrise/) - [Hotjar](https://www.capterra.com/p/163516/Hotjar/) - [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) - [HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/) - [Ignition](https://www.capterra.com/p/140861/Practice-Ignition/) - [Infer](https://www.capterra.com/p/226517/Infer/) - [Instapage](https://www.capterra.com/p/141695/Instapage/) - [Invoca](https://www.capterra.com/p/142981/Invoca/) - [Jotform](https://www.capterra.com/p/158456/JotForm-4-0/) - [Justuno](https://www.capterra.com/p/224090/Justuno/) - [Keap](https://www.capterra.com/p/76390/Infusionsoft/) - [Kissmetrics](https://www.capterra.com/p/154930/Kissmetrics/) - [Kixie PowerCall & SMS](https://www.capterra.com/p/135636/Kixie-PowerCall/) - [Klips](https://www.capterra.com/p/130237/Klipfolio-Dashboard/) - [Kommo](https://www.capterra.com/p/120048/Kommo/) - [Kustomer](https://www.capterra.com/p/158128/Kustomer/) - [LeadDyno](https://www.capterra.com/p/145778/LeadDyno/) - [LeadGnome](https://www.capterra.com/p/177441/LeadGnome/) - [LeadMaster](https://www.capterra.com/p/16462/LeadMaster/) - [LeadsBridge](https://www.capterra.com/p/152361/LeadsBridge/) - [Less Annoying CRM](https://www.capterra.com/p/118921/Less-Annoying-CRM/) - [LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/) - [LiveChat](https://www.capterra.com/p/62194/LiveChat/) - [LiveHelpNow](https://www.capterra.com/p/99093/LiveHelpNow-Suite/) - [Livespace](https://www.capterra.com/p/161351/Livespace/) - [Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/) - [MailerLite](https://www.capterra.com/p/136603/MailerLite/) - [MailUp](https://www.capterra.com/p/127970/MailUp/) - [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) - [Membrain](https://www.capterra.com/p/143859/Membrain/) - [Meta for Business](https://www.capterra.com/p/213257/Facebook/) - [Microsoft 365](https://www.capterra.com/p/227157/Microsoft-365/) - [Microsoft Excel](https://www.capterra.com/p/176574/Excel/) - [Microsoft Outlook](https://www.capterra.com/p/227138/Microsoft-Outlook/) - [MoData Suite](https://www.capterra.com/p/170421/MoData/) - [Mojo Helpdesk](https://www.capterra.com/p/128650/Mojo-Helpdesk/) - [Myphoner](https://www.capterra.com/p/225488/Myphoner/) - 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[SalesSeek](https://www.capterra.com/p/138211/SalesSeek/) - [Semrush](https://www.capterra.com/p/151962/SEMrush/) - [SendGrid](https://www.capterra.com/p/204113/SendGrid/) - [ServiceM8](https://www.capterra.com/p/110711/ServiceM8/) - [Shopify](https://www.capterra.com/p/83891/Shopify/) - [Skyvia](https://www.capterra.com/p/146167/Skyvia/) - [Slack](https://www.capterra.com/p/135003/Slack/) - [Slemma](https://www.capterra.com/p/153269/Slemma/) - [Smartling](https://www.capterra.com/p/151866/Smartling/) - [Stitch Labs](https://www.capterra.com/p/139349/Stitch-Labs/) - [Stripe](https://www.capterra.com/p/123889/Stripe/) - [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) - [Taboola](https://www.capterra.com/p/156009/Taboola/) - [Teamgate](https://www.capterra.com/p/139094/Teamgate/) - [Teamleader](https://www.capterra.com/p/153190/Teamleader/) - [Teamwork Desk](https://www.capterra.com/p/143754/Teamwork-Desk/) - [Teamwork.com](https://www.capterra.com/p/120390/Teamwork-Projects/) - [Toky](https://www.capterra.com/p/156115/Toky/) - [Trello](https://www.capterra.com/p/211559/Trello/) - [Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/) - [Typeform](https://www.capterra.com/p/137289/Typeform/) - [Uberflip](https://www.capterra.com/p/124885/Uberflip/) - [Unbounce](https://www.capterra.com/p/145639/Unbounce/) - [Vidyard](https://www.capterra.com/p/125653/Vidyard/) - [Vtiger CRM](https://www.capterra.com/p/112491/vtiger-CRM/) - [Wave](https://www.capterra.com/p/178021/Wave-Apps/) - [weclapp](https://www.capterra.com/p/163180/Weclapp/) - [Wishpond](https://www.capterra.com/p/145745/Wishpond/) - [Wistia](https://www.capterra.com/p/82313/Wistia/) - [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) - [Woopra](https://www.capterra.com/p/155465/Woopra/) - [WordPress](https://www.capterra.com/p/131687/WordPress/) - [Workbooks](https://www.capterra.com/p/109648/Workbooks-CRM/) - [WorkflowMax](https://www.capterra.com/p/226306/WorkflowMax/) - [Workplace from Meta](https://www.capterra.com/p/168669/Workplace/) - [Wufoo](https://www.capterra.com/p/224990/Wufoo/) - [Xero](https://www.capterra.com/p/120109/Xero/) - [Zapier](https://www.capterra.com/p/130182/Zapier/) - [Zendesk Sell](https://www.capterra.com/p/199865/Zendesk-Sell/) - [Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/) - [Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/) - [Zoho Books](https://www.capterra.com/p/163115/Zoho-Books/) - [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) - [Zoho Invoice](https://www.capterra.com/p/163114/Zoho-Invoice/) - [Zoom Workplace](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/) - [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) - [Zoomph](https://www.capterra.com/p/135403/Zoomph/) For each product, we show you the most common integrations according to our user reviews and analyze themes in what reviewers say to highlight what you need to know. ## How does the user experience compare on ActiveCampaign vs HubSpot CRM? ### Overall rating 4.6 (2569) 4.5 (4487) ### User interface ActiveCampaign HubSpot CRM ### Customer service and support ActiveCampaign Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat HubSpot CRM Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat ## What users say about the pros and cons of ActiveCampaign vs HubSpot CRM Both ActiveCampaign and HubSpot CRM are solutions that have been reviewed by verified reviewers on Capterra. Check out what real users have to say about their experiences to see how ActiveCampaign stacks up against HubSpot CRM and pick the one that fits best your needs. Users appreciate ActiveCampaign for its robust automation capabilities, which they say help streamline repetitive tasks and personalize customer journeys. They also highlight its effective campaign management tools, noting the intuitive interface and precise audience segmentation. Additionally, reviewers value its email automation features, citing the ability to schedule and automate personalized emails. Meanwhile, HubSpot CRM users praise its comprehensive CRM functionalities, mentioning the ease of managing business operations and automating tasks. They also commend its sales and marketing management integration, which they find enhances collaboration and campaign effectiveness. Furthermore, users appreciate HubSpot CRM's customer support tools, indicating that it helps build strong customer relationships. As for the cons, ActiveCampaign users often mention its high pricing, noting frequent price increases and limited plan options. They also find email management challenging, citing issues with delivery rates and A/B testing. Additionally, reviewers highlight a steep learning curve, indicating it is not beginner-friendly. When it comes to HubSpot CRM, users also criticize its pricing, mentioning the high cost of advanced features. They find email management lacking, noting limitations in automation and sequence features. Furthermore, users report difficulties with contact management, citing issues with integration and updating client lists. \[[2](#source-item-2)\] Pros ActiveCampaign MS Mark S Sales DirectorMachinery, 11 - 50 employeesUsed the software for: More than 2 years. “The AI-powered recommendations further improve campaign performance and lead qualification and with email, SMS, and WhatsApp communication available from one platform, we can engage customers through the channels that work best for them.“ July 13, 2026 MD Mamute Nicholas D Sales and Marketing SpecialistPlastics, 11 - 50 employeesUsed the software for: More than 2 years. “Another standout feature is its multi-channel marketing capabilities, enabling us to coordinate email, SMS and WhatsApp campaigns from a single platform while monitoring engagement across every channel.“ July 6, 2026 HubSpot CRM Andrea L Innovation ManagerTranslation and Localization, 2 - 10 employeesUsed the software for: More than 2 years. “The platform is intuitive, reliable, and integrates well with the other tools we use, allowing us to streamline workflows and automate repetitive tasks. Although some advanced features require higher-tier plans, the core CRM provides significant value and has become an essential part of our day-to-day operations.“ July 15, 2026 ET Edward T Founder and Marketing StrategistMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “Records of contacts integrate seamlessly with our e-mail marketing, and the deal pipeline enables me to follow up from initial contact to the signed contract.“ June 1, 2026 Cons ActiveCampaign EP Eric P ERP SupervisorLeisure, Travel & Tourism, 11 - 50 employeesUsed the software for: More than 2 years. “The drawback isn't that big, but it can be annoying in times that demand prompt changes, say during busy tourist season.“ June 20, 2026 DM David M Technical Support EngineerMechanical or Industrial Engineering, 51 - 200 employeesUsed the software for: More than 2 years. “I do not like the fact that deep segmentation and more sophisticated features require time to master; there are moments that I fear that I am not fully utilizing it.“ December 14, 2025 HubSpot CRM AM Anna M Customer Service AgentHealth, Wellness and Fitness, 51 - 200 employeesUsed the software for: More than 2 years. “This hasn't happened to me just a few times, but every time I export a contact from Excel, HubSpot creates new properties if I don’t set everything correctly.“ April 23, 2026 AD Alexandre D Secretary GeneralInformation Technology and Services, 11 - 50 employeesUsed the software for: More than 2 years. “Secondly, the setup took longer than the time I allowed for it to take, because the entire team needed some time to get used to seeing where to find and how to work out some of the functions.“ June 21, 2026 * * * Sources 1. Our research team identified features from vendor websites based on their analysis of what users find valuable or expect from crm software. This list is not exhaustive. For additional features, refer to the vendor’s website. 2. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. They represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. * * * Need Help Deciding Between ActiveCampaign and HubSpot CRM? Talk to a Capterra advisor for free and get results within 15 minutes. 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