--- title: "Compare ActiveCampaign vs Omnisend 2026 | Capterra" description: "Unsure of what to choose? Check Capterra to compare ActiveCampaign and Omnisend based on pricing, features, product details, and verified reviews." source_url: "https://www.capterra.com/compare/79367-153508/ActiveCampaign-vs-Omnisend" page_type: "comparison" language: "en" --- # ActiveCampaign vs Omnisend Features and Cost Comparison Last updated September 23rd, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: ActiveCampaignOmnisend2/4 selected [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) [Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.7 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/) [## ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Starting Price $15.00/month Value-for-Money 4.3 Functionality 4.5 Ease of Use 4.2 Customer Service 4.4 Reviews Sentiment Based on [2,569 reviews](#user-reviews) Positive 2,389 Neutral 118 Negative 62 [## Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.7 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting Price $16.00/month Value-for-Money 4.5 Functionality 4.5 Ease of Use 4.6 Customer Service 4.6 Reviews Sentiment Based on [837 reviews](#user-reviews) Positive 817 Neutral 17 Negative 3 ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. ### Marketo Engage 4.3 (716) * * * Starting Price Contact vendor for pricing Free Trial Free Version * * * User rating 87% of reviewers rated it above 4 stars * * * Highest Rated ### Klaviyo 4.6 (539) * * * Starting Price $20.00 Usage Based,Per Month Free Trial Free Version * * * User rating 95% of reviewers rated it above 4 stars * * * ### Agile CRM 4.1 (526) * * * Starting Price $8.99 Per Feature Free Trial Free Version * * * User rating 79% of reviewers rated it above 4 stars * * * ### GetResponse 4.2 (527) * * * Starting Price €16.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 80% of reviewers rated it above 4 stars * * * What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 14,345 reviews from email marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 82%Fit High performer Feature ratings Email Campaign Management 4.6 Campaign Scheduling 4.5 Customizable Branding 4.3 Lead Capture 4.4 Customer Segmentation 4.3 81%Fit High performer Feature ratings Email Campaign Management 4.7 Campaign Scheduling 4.7 Customizable Branding 4.5 Lead Capture 4.3 Customer Segmentation 4.2 User satisfaction User satisfaction 4.6 User reviews[2,569](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Ease of use 4.2 Functionality 4.5 Value for money 4.3 Customer support 4.4 User satisfaction 4.7 User reviews[837](https://www.capterra.com/p/153508/Omnisend/reviews/) Ease of use 4.6 Functionality 4.5 Value for money 4.5 Customer support 4.6 Price starts from Price starts from $15Flat Rate, Per Month - Free version - Free trial Price starts from $16Usage Based, Per Month - Free version - Free trial Best for Best for Small to midsize businesses through enterprise organizations across ecommerce, retail, education, fitness, SaaS, agencies, franchises, and non-profits. Serves customers in more than 170 countries. Best for Omnisend is used by ecommerce brands, online retailers, and DTC stores, and by the email marketing, ecommerce, and retention teams and agencies running them. ## User reviews Pros & cons MS Mark S. Sales Director > "The AI-powered recommendations further improve campaign performance and lead qualification and with email, SMS, and WhatsApp communication available from..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7183893) EP Eric P. ERP Supervisor > "The drawback isn't that big, but it can be annoying in times that demand prompt changes, say during busy tourist season." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7171921) MND Mamute Nicholas D. Sales and Marketing Specialist > "Another standout feature is its multi-channel marketing capabilities, enabling us to coordinate email, SMS and WhatsApp campaigns from a single platform..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7180630) DM David M. Technical Support Engineer > "I do not like the fact that deep segmentation and more sophisticated features require time to master; there are moments that I fear that I am not fully..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7062259) CA Christopher A. Commercial Director > "Its email management and powerful contact management capabilities are amazing, and this enables our commercial department to easily subdivide our..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7119596) DL Dimitris L. Team Lead > "Decent product with awesome user interface that's unfortunately overshadowed by performance issues, increased downtime and a very poor customer support..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375) MS Mark S. Sales Director > "Another standout feature is the behavioral lead scoring, which identifies high-intent prospects based on customer engagement and enables our sales..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7183893) LW Laura W. Marketing Coordinator > "The customer support is so slow to fix pressing deliverability problems and the high pricing does not give us a good value." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7096080) MND Mamute Nicholas D. Sales and Marketing Specialist > "The AI-powered Active Intelligence features have been invaluable by recommending the best times to send campaigns, optimizing content and helping us..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7180630) MW Mona W. CEO and Founder > "a bit expensive from over 2000 Contacts on and sometimes mails have massive delays (especially when there is a mail flow with several mails in a row)" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6848971) BY Brian Y. Visa Consulting Specialist > "My automated workflows make it simple to establish six-month follow-up sequences that will nurture clients through a waiting period for government..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7077855) Yazmin M. Owner > "No free plan and trial with very limited access." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7176536) EP Eric P. ERP Supervisor > "It has been fairly good for the price, and the customer service has been quick and helpful when we have gotten stuck. Though there may be some..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7171921) Yazmin M. Owner > "It might not be the better option for a small business." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7176536) EP Eric P. ERP Supervisor > "The contact segmentation is very accurate, and I appreciate how easy and simple it is to integrate it with our existing CRM system, it makes going through..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7171921) AG Ana G. Freelancer > "I do feel that the account managers tend to be just glorified customer support, where they don't really help much and I still have to submit support..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6713971) Dan J. COO > "ActiveCampaign offered cost-effective email marketing solutions where many other software could not compete price-wise." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7115517) AW Andrew W. Owner > "Automation builder can feel clunky and knowlege base articles are often too sparse when you need step-by-step guidances" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6800369) LH Louise H. Front Office Manager > "ActiveCampaign metrics reports provide very useful insights about our campaigns that help us to evaluate their performances and make necessary changes to..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808) MH Marcus H. CEO > "There are also occasional issues with reliability—some features don’t always work as expected. While this might not be unique to ActiveCampaign, it’s..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691) LH Louise H. Front Office Manager > "There are very impressive task automations in ActiveCampaign that allows us to automate the routine marketing tasks like email follow ups." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808) SM Selena M. Singing Coach > "Eventually someone told me that it was an issue with a deep tech issue of the platform and that would take a lot of time to resolve." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) RS Rhea S. Internal Sales Executive > "ActiveCampaign gives us useful performance insights and reports that help us take informed actions to improve returns from our marketing campaigns." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6507695) DE Duncan E. Web Specialist > "Now we have to spend time and money moving because we don't want to be held hostage with continual price increases and no viable options to downgrade or..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6705737) VR Verified Reviewer Sr People Ops > "It's a secure way to ensure that processes happen correctly and the customer support team and implementation team always remained attentive to our..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628) ST Sarah T. Health Coach > "sometimes I find it tricky to choose the right form and/or when having multiple tags for segmenting" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6644647) MS Mark S. Sales Director > "We've seen our sales grow by 33% And the improvement across our team even helped me earn employee of the year 2025." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7183893) MM Maurizia M. CEO > "This pricing policy is to me very draining and it means that at some point I will be forced to change provider due to unjustified expenses." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6860028) CN Christophe N. Thérapist > "ActiveCampaign allows me to easily manage communication campaigns with my audience." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121) CO Chris O. President > "The platform's visual design and user interface aren't quite as polished or modern as competitors like HubSpot." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6579310) VR Verified Reviewer Sr People Ops > "The email management tools allows us to have good control over our campaigns and contacts/prospects." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628) DL Dimitris L. Team Lead > "Our forms were not capturing leads for 4 months." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375) LH Louise H. Front Office Manager > "It has helped us to attract and capture new customers by giving us an efficient platform to communicate with leads during campaigns." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808) JP Jonathan P. CEO > "I am using AC to send automated sequences to my leads, but I am not using the campaign features, and I am considering swtiching to another tool if I can't..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6456159) GC Graziana C. Customer Operations Lead > "I like the personalized nature of ActiveCampaign, something that gives specific messages to specific clients" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7079738) DK Dan K. Founder > "I want to downgrade and they won't let me until my next renewal in a year." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890) MND Mamute Nicholas D. Sales and Marketing Specialist > "Our marketing efforts have reached a new level of efficiency and effectiveness with ActiveCampaign." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7180630) DK Dan K. Founder > "There are many issues: 1) the system has a steep learning curve." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890) RM Rachel M. Digital Campaign Executive > "The automation workflows are a game-changer, and the reporting tools are awesome for tracking your results." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6578401) CB Caspar B. Digital Marketing Manager > "Not easy to track UTM data through forms." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) ZZ Zandalee Z. Senior Analyst Programmer > "ActiveCampaign offers capabilities which allows me to automate marketing in real-time." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6493055) DB Divan B. Operations Manager > "Also the agent "sent" a payment link for a monthly subscription, but when you follow prompts on the actual site to buy a license, that is not an option so..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440952) BL Billy L. Operations > "The segments and tag functions make it easy to split up a list of contacts into different categories and send out more personalised emails" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040) FG Francesco G. Partner > "the prices have gone up consistently without a serious improvement in features despite their position in the market, their integration with woocommerce..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6114791) KP Khevana P. Tech Lead > "We have been using ActiveCampaign for the last few years and have lots of automation and customization based on Active Campaign." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6503130) SM Selena M. Singing Coach > "It was good in many ways but the issue I described above was extremely frustrating and disappointing and is part of the reason I'm leaving." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) FG Fabrizio G. Design Lead > "This platform has the most profitable marketing campaigns management and monitoring capabilities." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7038963) RA Rahman A. Marketing Specialist > "This can get a little messy, especially when you are dealing with  multiple campaigns." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853) BL Billy L. Operations > "Activecampaign is a great way to store a central contact list and send out marketing emails - that's what I use it for" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040) KS Kathryn S. Owner > "They continued to explain in increasingly simple language as though I just didn't understand how this was totally reasonable." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123) WH Wilberth H. Asesor Inmobiliario > "The automatization tools are very useful and give me flexibility to design any strategy that is best for my business." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6871583) CB Caspar B. Digital Marketing Manager > "Bad usability and very buggy." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) CN Christophe N. Thérapist > "Thanks to the integration of artificial intelligence, this work is greatly accelerated for a truly professional result." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121) KS Kathryn S. Owner > "Decent features but outrageous pricing practices." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123) JF Joe F. Associate Professor of Law > "It allows us to strategize our marketing campaigns in order to make them more successful." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6720501) SM Selena M. Singing Coach > "So I gave up on that automation and others like it." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) SM Selena M. Singing Coach > "The customer support has been really helpful, they've given me all the time I needed to understand my problems and provide tailored solutions." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) PC Prachi C. developer > "Additionally, the pricing structure can become quite expensive as the contact list grows, which might not be ideal for smaller businesses or those with..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6406150) MH Marcus H. CEO > "Additionally, the API is well-documented and versatile, offering seamless integration with other tools and platforms." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691) NS Niraj S. Alliance Lead > "UI feels outdated: Not as smooth as competitiors" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6710630) MA Mitusha A. Developer > "ActiveCampaign has helped me gain leads via social marketing content and get the information on the internal Slack channel and Salesforce that is visible..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6061447) ClJ Céline J. Social Media Manager > "We also noticed that getting in touch with human support tends to be impossible." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6873052) MH Marcus H. CEO > "The advanced automations are incredibly powerful, allowing for highly personalized and efficient workflows." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691) BA Brenda A. sales leader > "The lead management wasn't that great, or user friendly. If you added contacts, you had to remove old contacts - seems that could be better..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6234656) RA Rahman A. Marketing Specialist > "The integrated CRM also helped me maintain clean and responsive customer lists." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853) CH Colleen H. VP of Marketing > "Everything takes TEN TIMES LONGER TO COMPLETE ANYTHING with Active Campaign than any other marketing automation/email system I have ever used in my 20..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234) John G. Supply Chain Managing Officer > "It helped us revolutionize our marketing strategies allowing us to have more result-oriented marketing efforts which has seen us grow our customers number..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6012843) CB Caspar B. Digital Marketing Manager > "Not easy to manage contact lists." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) GM Gary M. reviewer > "The stage is a unique advantage in robotizing Client Experience (CX) for different perspectives like offers, lead magnets, bulletins, and changes in..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6130750) CH Colleen H. VP of Marketing > "Non-intuitive, difficulty formatting, you are constantly searching for how to do things, and my favorite - just doesn't save what you are working on,..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234) MG Marco G. CEO > "Versatility: I find that it provides a range of tools for various aspects of customer engagement, from email marketing to workflow automation and CRM..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6150623) DM Dardan M. Sr Commercial Partnerships Manager > "It can be tedious to sometimes add contact manually and it doesnt tell me what contacts are already in a deal with a colleague of mine" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6095623) MR Michelle R. Business Consultant > "I know that ActiveCampaign has a lot of features which when utilized could really deliver a great email campaign, email management, CRM and much more...." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___5040070) AK Aleksandra K. Owner > "Sometimes it is loading slowly and there are sometimes (not often) bugs when I want to change the text auf my Email." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6462302) CB Caspar B. Digital Marketing Manager > "Email campaigns and automations work and are sent out in a timely manner." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) CH Colleen H. VP of Marketing > "Every time anyone on our team uses it, it never works properly and we lose information all the time (Customer Service was of no help in this area)." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234) JF Joe F. Associate Professor of Law > "ActiveCampaign has reliable task automations that help perform the routine tasks quickly." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6720501) VR Verified Reviewer Web Developer > "It can be expensive for the small businesses" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6680557) Cynthia N. Founder > "I like the automation builder." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7114873) FG Francesco G. Partner > "This is why whenever there is any custom woocommerce integration to deal with we tend not to advice for Active Campaign." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6114791) KP Khevana P. Tech Lead > "We have been using ActiveCampaign for the last few years and have lots of automation and customization based on Active Campaign." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6503130) AW Andrew W. Owner > "Automation builder can feel clunky and knowlege base articles are often too sparse when you need step-by-step guidances" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6800369) SM Selena M. Singing Coach > "I like the user interface, the bold presentation and navigation make it feel friendly and easy to use." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) CO Chris O. President > "The platform's visual design and user interface aren't quite as polished or modern as competitors like HubSpot." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6579310) Hilda N M. Creative Graphic raphic Designer > "It's technical team is usually available 24/7 because everytime I have sent an enquiry email or called they always respond and guide me accordingly to be..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___5090325) CB Caspar B. Digital Marketing Manager > "Bad usability and very buggy." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) JR James R. Digital Marketing Specialist > "With its powerful features and intuitive interface, I can easily create and send targeted emails to my subscribers. Plus, the automation features make it..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4601078) CH Colleen H. VP of Marketing > "Non-intuitive, difficulty formatting, you are constantly searching for how to do things, and my favorite - just doesn't save what you are working on,..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234) CO Chris O. President > "As an agency and website developer, I like that it's very customizable in terms of integrating with other platforms." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6579310) FG Francesco G. Partner > "This is why whenever there is any custom woocommerce integration to deal with we tend not to advice for Active Campaign." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6114791) MS Martin S. CTO > "It can be easily integrated into other 3rd party tools." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6606658) VR Verified Reviewer Marketing Manager > "The downside could be the lack of integration into other platforms such as Zoom webinars." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4347165) BS Biswajit S. software development > "CRM integration: ActiveCampaign integrates with popular CRMs such as Salesforce and HubSpot, allowing businesses to manage their contacts and leads in one..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4645936) KC Kelsey C. Creative Lead - Digital Marketing > "It has poor backend integration capability and lack offline access." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4967509) VR Verified Reviewer CRM Consultant > "ActiveCampaign also allows you to integrate easily with other softwares so you only end up paying for what you need." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4275734) VR Verified Reviewer CTO > "All of this makes the experience of woo-commerce data integration painful, mainly because of the incapacity of solving problems related to Deep Data..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___3418576) SM Selena M. Singing Coach > "I like the user interface, the bold presentation and navigation make it feel friendly and easy to use." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) CB Caspar B. Digital Marketing Manager > "Not easy to track UTM data through forms." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) Cynthia N. Founder > "My experience with ActiveCampaign so far has been easy and straight forward." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7114873) KS Kathryn S. Owner > "They continued to explain in increasingly simple language as though I just didn't understand how this was totally reasonable." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123) MA Matteo A. CFO > "Friendlyness, easy to use, functionality" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6734171) CB Caspar B. Digital Marketing Manager > "Not easy to manage contact lists." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) AC Alejandra C. Ceo and Mentor of Realtor Factory > "Is easy to use." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6731318) SR Shaunna R. Founder > "AC is way too hard to use." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6549073) MS Mark S. Sales Director > "Another standout feature is the behavioral lead scoring, which identifies high-intent prospects based on customer engagement and enables our sales..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7183893) EP Eric P. ERP Supervisor > "The drawback isn't that big, but it can be annoying in times that demand prompt changes, say during busy tourist season." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7171921) EP Eric P. ERP Supervisor > "It has been fairly good for the price, and the customer service has been quick and helpful when we have gotten stuck. Though there may be some..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7171921) DL Dimitris L. Team Lead > "Decent product with awesome user interface that's unfortunately overshadowed by performance issues, increased downtime and a very poor customer support..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375) RS Rhea S. Internal Sales Executive > "ActiveCampaign gives us useful performance insights and reports that help us take informed actions to improve returns from our marketing campaigns." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6507695) AG Ana G. Freelancer > "I do feel that the account managers tend to be just glorified customer support, where they don't really help much and I still have to submit support..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6713971) VR Verified Reviewer Sr People Ops > "It's a secure way to ensure that processes happen correctly and the customer support team and implementation team always remained attentive to our..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628) ClJ Céline J. Social Media Manager > "We also noticed that getting in touch with human support tends to be impossible." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6873052) [View Reviews](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) FA Frank A. Head of Digital > "Integration with BigCommerce is clean, and the back‑in‑stock automation works reliably at the variant level with clear visibility into..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535) FA Frank A. Head of Digital > "SMS for back‑in‑stock alerts is also limited; while the email version links directly to the specific product a customer requested, the..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535) AI Aleksandar I. Creative Director > "The email builder is clean and visual, and I can create automated workflows (like welcome or cart recovery emails) without needing much..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7029500) FA Frank A. Head of Digital > "The push notification feature feels too basic for real use because the permission prompt appears immediately when someone visits the..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535) DH Dauanie H. Owner > "The intuitive interface and detailed reporting tools also make it simple to track campaign performance and optimize for better..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525166) MF Megan F. Marketing Specialist > "Also when utilizing the mobile only features there is a button at the bottom that displays the email again with desktop features which..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545315) Vincenzo Bernardino R. Marketing Advisor > "The interface is not overwhelming, it offers tools and settings that are very essential for email marketing automation without..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6546537) YC Yusuf C. Founder > "There are certain pages where it's not easy to simply "exit" what you're doing, and when you're creating new campaigns, you have to..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773663) Olivia G. Owner > "Being able to schedule email campaigns and automations with various rules has been such a beneficial aspect of Omnisend for running my..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545185) TH Thandi H. MD > "For my more limited use, based in South Africa where the $ is much stronger than the local currency, it's a bit expensive for my business." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6541825) WP Wade P. Vice President > "The ability to setup our email marketing on this platform and integrate it so tightly with Shopify make it a no brainer. " [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773133) VR Verified Reviewer Website Marketing Manager > "We don't need the additional features bundled with the pro plan, so it's hard to justify the increased spend just to access better..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525796) LK Leena K. Founder > "The integration with Shopify makes it the top option I recommend to clients and businesses who are looking to send email automations and..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545042) LS Linda S. Owner, Designer, Marketing, Making > "I have yet to realize any sales with my campaigns so I may have to leave it as the fees are too high for small businesses." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773338) DL Dakota L. Web Designer > "Omnisend has certainly grown on me, they integrate with Judge.me reviews and allow us deeper customer segmentation than what's normally..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6807827) LS Linda S. Owner, Designer, Marketing, Making > "To be fair I migrated my lists from another program that they dont support so it was a BIG process over an entire week." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773338) FA Frank A. Head of Digital > "It’s become a straightforward part of our workflow without adding unnecessary complexity." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535) DN DeWayne N. Owner > "Additionally, finding clear online solutions for specific tasks within Omnisend can be a bit difficult." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773525) Alexandra D. Account Director > "We’ve seen increased open rates and higher member retention, thanks to the platform’s reliable automation and segmentation features." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525374) SP Stephanie P. Owner > "The way you have to send a chat to customer service for help instead of speaking directly to a human on the phone." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773214) AI Aleksandar I. Creative Director > "Omnisend has made it much easier for me to stay in touch with customers and keep my marketing consistent." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7029500) VR Verified Reviewer Director > "Tricky to embed into Shopify website and analytics data is often incorrect." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545127) PW Paul W. Contractor > "As an agency we have used a number of email marketing platforms and the support and customization that we receive from Omnisend is..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6531795) RJ Ron J. Admin, Marketing Director > "We switched to Omnisend after having delivery and subsequent support issues with different major service." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545789) Micah J. Owner > "I have been able to be more consistent in sending emails and its allowed me to send more professional looking emails with links and" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6775678) BC Benjamin C. General Manager > "Email builder can be buggy at times and misalign." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6735002) KH Karen H. Graphic Designer and Digital Marketing > "I really appreciate the saved template feature—it takes so much of the stress out of building a campaign and makes the whole process feel..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773582) JA Jamie A. Founder and Owner > "Sometimes, I don't understand why I can't manipulate content blocks as I want to." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773905) JF Jonah F. Writer > "Omnisend offers comprehensive functions for marketing automation and delivers omnichannel messaging platform" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6800255) DT Duncan T. Owner > "Some of the template duplications are a little annoying." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6510571) Aleksej S. CEO > "I've been using it for years with 20+ different clients for my email & SMS marketing agency and I love using it everyday." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545331) LB Lou B. Web Shop Developer and Accounts > "Sometimes the design elements can be a little restrictive." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773100) AR Angelica R. Account Manager > "My overall experience with Omnisend has been positive, as it simplifies marketing automation and drives results, though the pricing may..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6609892) AD Alvaro D. CEO > "The integration with prestashop isn't the best yet" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545504) MU Maria U. Customer Support Manager > "From email marketing and marketing automation, Omnisend offers great capabilities and has moved our business to the next level." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6499049) Carmen B. Technical Merchandiser > "Warm-up emails require a lot of patience, onboarding was a little slow" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545864) DH Dauanie H. Owner > "It’s easy to use, with helpful email and SMS automation, and the templates save time. While design options are a bit limited and costs..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525166) SM Swastik M. Product Manager > "The occasional glitches act as an obstacle due to which e-mails are not sent to the target sometimes." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___5031649) AR Angelica R. Account Manager > "Omnisend's automation features are incredibly easy to use, allowing for personalised email and SMS marketing campaigns that save time and..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6609892) FP Fay P. Dir of Ops > "It's a little less user friendly since changes were made." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6537635) TH Tessa H. Owner > "I also love that there are detailed instructions available to help automate custom emails for customers." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545334) VR Verified Reviewer Marketing Manager > "It is a little bit more expensive than we'd prefer." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773643) Alexandra D. Account Director > "It keeps our members engaged with timely updates on the latest news, releases, and events." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525374) Pedro A. Marketing & Growth Ops > "Personalization of the emails: If you don't know much about code, you can't really personalize them at max" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___5093530) TA Thanos A. Email Nerd > "It is the perfect Email marketing tool for small and medium-sized businesses and it can be quite scalable as well." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6774044) JAN Jo-Ann N. Owner > "The email campaigns functionality can be a bit slow to respond." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6051614) AJ Alyssa J. CEO founder > "Omnisend is such a helpful company when it comes to starting your emailing marketing because they have someone come on a zoom meeting..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545119) VR Verified Reviewer Marketing Operations Specialist > "Just the basics, not enough to build all your transactional comms." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6223344) RJ Ron J. Admin, Marketing Director > "Omnisend support offers very quick and knowledgable responses to questions via on-line chat." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545789) TS Tina S. Author > "They could be a bit more generous, but then I know that would probably increase the burden on the paid plans." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6236589) TA Thanos A. Email Nerd > "Easy to use and draw reports from and also it is quite affordable in comparison to their competition considering what you get with your..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6774044) VR Verified Reviewer Director > "My least favorite feature is that i can't search by phone number in the contacts but you have to create a segment." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4282526) DN DeWayne N. Owner > "I also find the revenue reporting tools helpful for tracking performance." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773525) Edward N. Affiliate Marketing Specialist > "The pricing structure may not be suitable for small businesses or startups with limited budgets, as it can be expensive compared to other..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4595869) AF Arturs F. Email Marketer > "Segments, pop ups and campaigns are extremely easy to set up and there is no guesswork when it comes to creating a strategy with the..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545792) SF Sarah F. Owner > "Templates arent as nice as some email marketing companies and sometimes it isnt as easy to use" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6349401) AF Arturs F. Email Marketer > "Very easy to integrate apps, manage flows and switch accounts to work on different stores." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545792) CE Clarice E. Admin > "it's not as content savvy like others apps that send out emails." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6490634) Justin A. Managing Director > "Very easy to set up and use, providing great levels of automation for our customer and prospect comms, as well as simple to create..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6546208) SB Sarah B. Research Analyst > "I have a huge issue about it’s ability to deliver ALL of my interactions, this is essentially what this specific software is made for." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4971264) JAN Jo-Ann N. Owner > "Omnisend is second to none in terms of managing my email campaigns and automations. Once set up, everything just runs smoothly in the..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6051614) MM Monalisa M. Digital marketer > "Has been a little slow maybe its my PC, will have to check it up" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6228806) ZM Zenia M. coo > "Easy to read and understand reports and able to create custom segments for audience." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545646) LM Liz M. Marketing Director > "For example, if I copy and paste text into a text box, it often doesn't format properly." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4292507) VR Verified Reviewer CEO > "Love it, we evaluate annually and it continues to be the best bang for the buck, plus they keep adding features which is great." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545378) TS Tarun S. Director > "First they have very limited templates. And then I raised first case related to one of the templates and they've failed to resolve it." [See full review](https://www.capterra.com/p/153508/Omnisend/#SoftwareAdvice___4294817) XM Xiomara M. Operations Manager > "I like that they are constantly adding new features to improve the quality of the platform and the user experience." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525725) WL William L. President > "I haven't been able to utilize every feature in my plan yet because automations and subsets do get a bit confusing. But that's just me in..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4284619) FM Fiona M. Owner > "the ease of use and customer service, I found the flows easy to set up and edit and they bring me in sales on a monthly basis." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6546468) NH Naz H. General Manager, E-commerce. > "Some bugs, very poor level of customer support, chat staff don't even understand basic issues about their own software" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4291148) SS Sarah S. Marketing Manager > "I am happy with their pricing that is fit for SMBs and also the support who is always online to assist." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525809) JrmB Jérémy B. Director > "The module integration into prestashop which has no good documentation and configuration" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4282366) HM Hannah M. Marketing coordinator > "Ease of use and how easy it is to create beautiful looking mailers." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7008645) DS Daniel S. President > "We switched from mailchimp to start SMS marketing, but there is not way to convert existing subscribers to sms marketing without manually..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3780986) VR Verified Reviewer E-commerce Manager > "Saves a ton of time not having to do a write up for every featured item." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6559773) SB Susan B. CEO > "The text software seems glitchy with a lot of incorrect subscribers from foreign countries." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4283784) SC Susan C. Marketing Manager > "Positive experience over several years creating and sending emails and designing templates." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525925) MP Mauren P. Owner > "You can't add a video to the platform and it doesn't have an app where you can upload pictures from your phone like Constant contact." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3799248) Macy E. CMO > "Their dev team is available, will get on a call with you, and will help you troubleshoot any issues!" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6526636) John S. Social Media Consultant > "One downside of Omnisend is that its pricing can be a bit high for businesses on a tight budget." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4794975) AI Aleksandar I. Creative Director > "The email builder is clean and visual, and I can create automated workflows (like welcome or cart recovery emails) without needing much..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7029500) CP Callum P. Ecommerce/Marketing Assistant > "I don't like the user interface as I feel like it could be a little more streamlines" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4282964) DH Dauanie H. Owner > "The intuitive interface and detailed reporting tools also make it simple to track campaign performance and optimize for better..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525166) JB Jessica B. Director > "A little difficult to navigate , found it difficult to create my first newsletter" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4286798) Vincenzo Bernardino R. Marketing Advisor > "The interface is not overwhelming, it offers tools and settings that are very essential for email marketing automation without..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6546537) CT Cody T. Owner > "Most softwares and tools we get so attached to that the updated systems don't feel intuitive or easy to use." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4482523) PW Paul W. Contractor > "As an agency we have used a number of email marketing platforms and the support and customization that we receive from Omnisend is..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6531795) AD Alvaro D. CEO > "The integration with prestashop isn't the best yet" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545504) AD Alvaro D. CEO > "User friendly platform, quick support, easy integration process." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545504) JrmB Jérémy B. Director > "The module integration into prestashop which has no good documentation and configuration" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4282366) RE Raphael E. Blogger/ICT expert > "It integrates well with many of them!" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___2829510) Lorenzo F. Ecommerce manager > "Whatsapp integration is missing" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4283100) Paulius A. Manager > "Easy to use functionalities, helpful tutorials and articles." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545673) FP Fay P. Dir of Ops > "It's a little less user friendly since changes were made." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6537635) JT Jindrich T. CTO, CFO > "It has a great user interface and functionality." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525330) CP Callum P. Ecommerce/Marketing Assistant > "I don't like the user interface as I feel like it could be a little more streamlines" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4282964) Paulius A. Manager > "Easy to use, friendly support, understandable tutorials." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545673) MF Megan F. Marketing Specialist > "Also when utilizing the mobile only features there is a button at the bottom that displays the email again with desktop features which..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545315) VE Vince E. Creative director > "It gets the job done and it's not too complicated" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545589) LS Linda S. Owner, Designer, Marketing, Making > "To be fair I migrated my lists from another program that they dont support so it was a BIG process over an entire week." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773338) Alexandra D. Account Director > "It keeps our members engaged with timely updates on the latest news, releases, and events." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525374) DN DeWayne N. Owner > "Additionally, finding clear online solutions for specific tasks within Omnisend can be a bit difficult." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773525) RJ Ron J. Admin, Marketing Director > "Omnisend support offers very quick and knowledgable responses to questions via on-line chat." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545789) SP Stephanie P. Owner > "The way you have to send a chat to customer service for help instead of speaking directly to a human on the phone." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773214) [View Reviews](https://www.capterra.com/p/153508/Omnisend/reviews/) ## User interface [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) 4.56 (2,569) [Omnisend](https://www.capterra.com/p/153508/Omnisend/) 4.73 (837) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important ActiveCampaign Top features 50/50 - A/B Testing - Activity Dashboard - AI Copilot - AI Text Generation - AI Text Summarization - API - Automated Email Responses - Autonomous Task Execution - Autoresponders - Basic Reporting - Breadth of Partner Applications - Building and Personalizing Emails - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - CRM Integration - Cross-system Integration - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Data Import & Export Tools - Drip Campaigns - Dynamic Content - E-commerce Integration - Email and Mobile Preview - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - High-Volume Sending - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Manage Email Deliverability - Manage Email Lists - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Multi-step Planning - Multi-user Account [See all features](https://www.capterra.com/p/79367/ActiveCampaign/#features) Omnisend 27/50 - A/B Testing - Activity Dashboard - AI Copilot - AI Text Generation - AI Text Summarization - API - Automated Email Responses - Autonomous Task Execution - Autoresponders - Basic Reporting - Breadth of Partner Applications - Building and Personalizing Emails - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - CRM Integration - Cross-system Integration - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Data Import & Export Tools - Drip Campaigns - Dynamic Content - E-commerce Integration - Email and Mobile Preview - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - High-Volume Sending - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Manage Email Deliverability - Manage Email Lists - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Multi-step Planning - Multi-user Account [See all features](https://www.capterra.com/p/153508/Omnisend/#features) ### Recognition ActiveCampaign is recognized as a top-rated tool in 5 Capterra Shortlist reports Omnisend is recognized as a top-rated tool in 2 Capterra Shortlist reports ### Deployment & support ActiveCampaign Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Omnisend Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details ActiveCampaign - By ActiveCampaign - Located in United States - Founded in 2003 Omnisend - By Omnisend - Located in United Kingdom - Founded in 2014 ## Popular Comparisons [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Brevo Marketing Platform](https://www.capterra.com/p/132996/brevo/)[4.62 (3,521)](https://www.capterra.com/p/132996/brevo/reviews/) $15/month Price $9/month 4.5 Features 4.5 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/79367-132996/ActiveCampaign-vs-brevo) [Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/) vs [Brevo Marketing Platform](https://www.capterra.com/p/132996/brevo/)[4.62 (3,521)](https://www.capterra.com/p/132996/brevo/reviews/) $16/month Price $9/month 4.5 Features 4.5 4.6 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-153508/brevo-vs-Omnisend) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,324)](https://www.capterra.com/p/136603/MailerLite/reviews/) $15/month Price $12/month 4.5 Features 4.5 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/79367-136603/ActiveCampaign-vs-MailerLite) [Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,324)](https://www.capterra.com/p/136603/MailerLite/reviews/) $16/month Price $12/month 4.5 Features 4.5 4.6 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-153508/MailerLite-vs-Omnisend) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.35 (2,953)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $15/month Price $12/month 4.5 Features 4.2 4.2 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-79367/Constant-Contact-vs-ActiveCampaign) [Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.35 (2,953)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $16/month Price $12/month 4.5 Features 4.2 4.6 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-153508/Constant-Contact-vs-Omnisend) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (656)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) $15/month Price $9/month 4.5 Features 4.5 4.2 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/79367-147415/ActiveCampaign-vs-EmailOctopus) [Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/) vs [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,256)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) $16/month Price $15/month 4.5 Features 4.4 4.6 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/153508-171840/Omnisend-vs-HubSpot-Marketing) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.82 (2,129)](https://www.capterra.com/p/198994/Systeme/reviews/) $15/month Price $17/month 4.5 Features 4.7 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/79367-198994/ActiveCampaign-vs-Systeme) [Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/) vs [Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.82 (2,129)](https://www.capterra.com/p/198994/Systeme/reviews/) $16/month Price $17/month 4.5 Features 4.7 4.6 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/153508-198994/Omnisend-vs-Systeme) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)[4.65 (912)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) $15/month Price $14.99/month 4.5 Features 4.6 4.2 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/79367-178819/ActiveCampaign-vs-EngageBay-Marketing) [Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/) vs [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (656)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) $16/month Price $9/month 4.5 Features 4.5 4.6 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/147415-153508/EmailOctopus-vs-Omnisend)