ActiveCampaign vs Omnisend: Which is a better fit?

Mike: My name is Mike. I'm a small business owner. I'm giving ActiveCampaign a three out of five stars today. Before using ActiveCampaign, I had been doing things pretty manually in terms of sending out email blasts and sort of just general marketing stuff. I had tried a couple of different other companies as well actually after using ActiveCampaign. I tried a couple different ones. I used another one called GetResponse. While I liked using ActiveCampaign better than GetResponse, I did run into some issues trying to incorporate ActiveCampaign into our workflow, but I was able to do the basic job of email marketing and trying to keep track of a flow in terms of emailing prospective clients as well as current clients. Originally, I chose ActiveCampaign because it came recommended from a few different people and for good reason. The program can do a whole lot of different things. It certainly works well if you're looking for a really in-depth platform that you can create content to blast out to your contacts and prospective clients. For me, it was a little bit too in depth almost where it was more than what we needed, so I ended up not using it in the long run. But definitely that was kind of the main reason that I started using it and unfortunately just never really got the hang of it. So I wouldn't say that ActiveCampaign is the easiest program to get started with, to be honest. It does require some back knowledge. I'm not a marketing expert. My partner who is more adept with it also had just some issues sort of getting the whole thing going. It's pretty easy to get a basic template going and to get a funnel going and all that stuff. It is fairly simple, but we did run into some issues and unfortunately the help in terms of the customer service wasn't the best, so we never were really fully able to right the ship. So after using it for almost a year plus, we worked out of using ActiveCampaign. So unfortunately, I wouldn't say the easiest program to get going. If you're an expert, I'm sure that it's a lot easier, but I guess I wouldn't say for beginner users, not the easiest. So if you're thinking about using ActiveCampaign, I would definitely just recommend doing some research on the platform itself just to sort of get acquainted with it and to understand all the in-depth features that it can do, which are definitely plentiful. If you're an expert or advanced user in email marketing and content creation, email templates, you're probably going to have a pretty good time with it. The funnel system is very in depth and very good. If you're a beginner or just sort of looking to get started, I would probably shy away from using something like this unfortunately. It is worth your time to check out. It's definitely a good platform overall. It didn't work for me personally, but that doesn't mean that it won't work for others. So yeah, I mean, if you're watching this, you're probably doing a good amount of due diligence. It's worth spending a little bit of time checking it out. It may fit like a glove for certain businesses and certain types of marketing techniques, but for me, it didn't end up working out unfortunately.

Trevor A.: Hi, my name's Trevor. I'm the owner of Agency and I give Omnisend five out of five stars. So we've used all kinds of email marketing software, anything from MailChimp back in the day to ActiveCampaign, Emma, Klaviyo, you name it. I mean, pretty much any email program out there, we've used and yeah, it was always an issue, whether it was budgeting with clients and budgets not fitting in with what these offerings were on these different platforms. A lot of them just had lack of something, whether it was custom emails, just ways to customize and ways to engage with our audience. So the biggest reason why we went with Omnisend, one, it kind of checked all the boxes that we needed. It integrated with Shopify. It kind of did everything that we needed it to do. Automated emails, sending special emails with different flow capabilities was extremely important. But I think the biggest thing was the price. We were able to save hundreds of dollars for our clients just by switching them over to Omnisend. The onboarding process with Omnisend was extremely simple. It's just a few simple clicks. If you do need help, they have a support team there to help guide you and walk you through it or if you needed even further help, they have someone who could literally set it up for you. So the setup process was extremely painless. I personally feel that you can't go wrong with Omnisend. Like I said, it checks off all the boxes. It does everything that any competing product that you see out there does. Omnisend does it just as well. I think they have amazing customer service. So if you have any questions while you're in their platform, they have live help with a live person who will help guide you and if they don't know the answer, they will find the answer for you. I think that's a huge thing. Coming from a competitor, for a couple of our clients, there was zero support. They just direct you to the help center and when you have a really technical question, it's hard. The help center doesn't help you in that way. So I think, one, the pricing, you can't go wrong with it. It's the best pricing that we've found out there in terms of what it's capable of doing and then, two, that live support and just knowing that I have someone that I can speak to, a real human is very important.