# Compare ActiveCampaign vs Maximizer CRM 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Maximizer CRM and ActiveCampaign based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/79367-154610/ActiveCampaign-vs-Maximizer-CRM --- # Maximizer CRM vs ActiveCampaign Features and Cost Comparison Last updated March 13th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: Maximizer CRMActiveCampaign2/4 selected [Maximizer CRM](https://www.capterra.com/p/154610/Maximizer-CRM/)[4.1 (366)](https://www.capterra.com/p/154610/Maximizer-CRM/reviews/) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) [## Maximizer CRM](https://www.capterra.com/p/154610/Maximizer-CRM/)[4.1 (366)](https://www.capterra.com/p/154610/Maximizer-CRM/reviews/) Starting Price $65.00/month Value-for-Money 3.8 Functionality 3.9 Ease of Use 3.9 Customer Service 4 Reviews Sentiment MM Based on [366 reviews](#user-reviews) Positive 293 Neutral 48 Negative 25 [## ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Starting Price $15.00/month Value-for-Money 4.3 Functionality 4.5 Ease of Use 4.2 Customer Service 4.4 Reviews Sentiment Based on [2,561 reviews](#user-reviews) Positive 2,381 Neutral 118 Negative 62 What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 17,267 reviews from crm software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 75%Fit Not enough reviews Feature ratings Data Security 4.3 Contact Management 4.5 Lead Management 3.7 Sales Pipeline Management 3.6 Activity Dashboard 4.0 73%Fit Missing features Feature ratings Data Security NA Contact Management 4.5 Lead Management 4.5 Sales Pipeline Management 4.4 Activity Dashboard 4.6 User satisfaction User satisfaction 4.1 User reviews[366](https://www.capterra.com/p/154610/Maximizer-CRM/reviews/) Ease of use 3.9 Functionality 3.9 Value for money 3.8 Customer support 4.0 User satisfaction 4.6 User reviews[2,561](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Ease of use 4.2 Functionality 4.5 Value for money 4.3 Customer support 4.4 Price starts from Price starts from $65Per User, Per Month - Free version - Free trial Price starts from $15Flat Rate, Per Month - Free version - Free trial Best for Best for Maximizer is a CRM tool for sales leaders. With a centralized view of all data and sales rep activity, managers can better monitor the team, analyze metrics, predict outcomes and influence results. Best for ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. ## User reviews Pros & cons MM Maggie M. Administrative Assistant > "The integration with third-party applications like Outlook and Office 365 enhances workflow efficiency, making it..." [See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___6562344) MB Morgan B. Administrative Assistant > "What I like the least about Maximizer is that some of the field can be deleted that shouldn't. When we first got..." [See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___6596887) MB Morgan B. Administrative Assistant > "what i like most about maximizer is the ability to add custom fields and the ease of importing data once I figured it..." [See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___6596887) DM Danielle M. Director, Regulatory Affairs > "Several tabs and functions that I don't use, making the website a bit cluttered and hard to navigate at first." [See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___6630908) TH Tanner H. Financial Planner > "I like it for notes and keeping files, and tracking who has been contacted/when." [See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___6632416) BK Brian K. Tradeshow Expert > "It's integration with the newest version of Outlook is still lacking" [See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___6564390) DD Dion D. Associate Investment Advisor > "I would have preferred more time to use the tool with our firm's data before being asked many times how my experience..." [See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___6562276) KD Kate D. Executive Director > "The pulling reports is cumbersome and not intuitive." [See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___6515728) DM Danielle M. Director, Regulatory Affairs > "Once you get the hang of the tool, it's a breeze to create and maintain distribution lists." [See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___6630908) JK John K. Financial Planner > "some times it is not intuitive to complete the function I wish too" [See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___6562298) DP Doug P. Sales and Marketing Specialist > "I certainly can manage a few clients, however for enough suspects/customers to be successful, having a Customer..." [See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___4820586) CR Cleah R. Office Manager > "it feels scary to use and it is not super straightforward." [See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___6572056) DB Daphne B. SALES MANAGER > "Maximizer CRM is a good CRM and we reconducted our contract for next year" [See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___6632108) WL Wendy L. Office Manager > "There can be issues when importing data from other sources and the client information gets mixed up" [See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___3865273) Abel A. Agent > "perfect software, intuitive and allows us to have access to information... but it would be better if it helped us to..." [See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___5050907) NB Nadia B. Owner > "The off period was mainly due to its lack of affordable & efficient technical support. " [See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___3689723) SC Sandi C. Operations Manager > "The ability to see and share data is key and the live version allows it to be always up to date" [See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___4123570) KN Kyle N. Independent Sales & Event Direction > "The notes and histories became voluminous and the number of contacts per organization ended up making day-to-day usage..." [See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___2934287) FN Frank N. Ceo > "I’ve been using Maximizer for over six years and it’s my whole world I work online on a daily hourly basis and the..." [See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___4081322) RK Rita K. Office Manager > "Sometimes doing an advanced search is a little complicated." [See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___4144450) CK Chrissy K. Client Services Coordinator > "Maximizer is a very important part of our day, we check it to see what tasks we have coming up, have completed, and..." [See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___3705207) GN Gabriel N. Analyst > "Didn't use this app for too long as the organization I was working with was shifting to try another." [See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___3813165) SLT Sue Lynn T. Pension Consultant > "Over the last few decades it has help improve my career because of the tracking and flexibility of the design." [See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___4123585) JO Javier O. Development Director > "The worst aspect of this company is that they aren’t risk free. If you purchase a year software and decide after a few..." [See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#SoftwareAdvice___2862711) AR Alex R. Account Manager > "Even journalists will find this tool handy for finding the right contacts and quickly putting a story together." [See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___4289327) JM Joshua M. Advisor > "I came over from Salesforce and should have just bit the bullet and paid the extra set up costs." [See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___3803304) RR Robert R. President > "Feature rich and ease of use and customization." [See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___6139147) PS Peter S. Owner > "It hung up way too often and after 3 minutes of watching the circle of doom, I used to retrieve the pertinent data..." [See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#SoftwareAdvice___2955280) AG Adrian G. Financial Advisor > "I love the fact that it integrates really well with the Microsoft Office suite of programs." [See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___4104064) JF JOE F. FINANCIAL ADVISOR > "Right now the system functionality is again down for me and it won't sync with my calendars that do work correctly..." [See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#SoftwareAdvice___2965348) KB Kirsten B. Case Manager > "I also like being able to update information using the UDF's." [See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___3707733) LM Lisa M. Owner > "Finding data, TMI, too cluttered, company did not deliver the product they promised" [See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#SoftwareAdvice___2965758) KB Kirsten B. Case Manager > "I love the ability to put in notes for clients." [See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___3707733) KRE Kathy-Rae E. President > "The addition of the campaign management is a critical feature but is very difficult to use." [See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#SoftwareAdvice___2945256) CK Chrissy K. Client Services Coordinator > "The program keeps the client's files secure and easy to access when looking for a form. " [See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___3705207) LH Larry H. President > "Sales Management Reporting and tracking is very weak." [See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#SoftwareAdvice___2945191) HL Haba L. Content Manager > "Customer support is a 5\* team, really helpful and easy to talk to." [See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___6210711) LM Lisa M. Owner > "They have my money but no support or follow up whatsoever. If I need something I need to initiate the call. " [See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#SoftwareAdvice___2965758) AR Alex R. Account Manager > "This is the one and only CRM tool you'll need whether you're running a public office or a private business." [See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___4289327) JO Javier O. Development Director > "They have a tutorial, yet aren’t proactive in distributing it to new users." [See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#SoftwareAdvice___2862711) RR Robert R. President > "Great pricing, ease of learning and ease of scalability." [See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___6139147) SL Shaun L. Financial Planner > "Not as user friendly as anticipated. " [See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___4125199) AG Adrian G. Financial Advisor > "It's well laid out, and its simplicity belies an underlying ability to do complex things. " [See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___4104064) ND Neil D. Financial Planner > "Not always easy for the user." [See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___3826437) RN Rob N. Advisor > "Customization for your specific needs makes it easier to work like you think" [See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___3653356) JO Javier O. Development Director > "Nothing was as advertised, from the user experience to the security of purchase." [See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#SoftwareAdvice___2862711) KB Kirsten B. Case Manager > "I love Maximizer CRM for case management." [See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___3707733) JO Javier O. Development Director > "No customer wants to hear that." [See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#SoftwareAdvice___2862711) DM David M. owner > "Being able to track and store documents and emails to clients and prospects keeps me organized. " [See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#SoftwareAdvice___2945941) JH John H. Manager > "THIS IS ANNOYING TO THE ULITMATE EXTENT !!!!!" [See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#SoftwareAdvice___2945317) [View Reviews](https://www.capterra.com/p/154610/Maximizer-CRM/reviews/) BY Brian Y. Visa Consulting Specialist > "My automated workflows make it simple to establish six-month follow-up sequences that will nurture clients through a waiting period for government..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7077855) DM David M. Technical Support Engineer > "I do not like the fact that deep segmentation and more sophisticated features require time to master; there are moments that I fear that I am not..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7062259) VR Verified Reviewer Sr People Ops > "It's a secure way to ensure that processes happen correctly and the customer support team and implementation team always remained attentive to our..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628) JP Jonathan P. CEO > "I am using AC to send automated sequences to my leads, but I am not using the campaign features, and I am considering swtiching to another tool if..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6456159) VR Verified Reviewer Sr People Ops > "The email management tools allows us to have good control over our campaigns and contacts/prospects." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628) LW Laura W. Marketing Coordinator > "The customer support is so slow to fix pressing deliverability problems and the high pricing does not give us a good value." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7096080) GC Graziana C. Customer Operations Lead > "I like the personalized nature of ActiveCampaign, something that gives specific messages to specific clients" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7079738) MW Mona W. CEO and Founder > "a bit expensive from over 2000 Contacts on and sometimes mails have massive delays (especially when there is a mail flow with several mails in a..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6848971) Dan J. COO > "ActiveCampaign offered cost-effective email marketing solutions where many other software could not compete price-wise." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7115517) DB Divan B. Operations Manager > "Also the agent "sent" a payment link for a monthly subscription, but when you follow prompts on the actual site to buy a license, that is not an..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440952) LH Louise H. Front Office Manager > "ActiveCampaign metrics reports provide very useful insights about our campaigns that help us to evaluate their performances and make necessary..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808) AW Andrew W. Owner > "Automation builder can feel clunky and knowlege base articles are often too sparse when you need step-by-step guidances" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6800369) LH Louise H. Front Office Manager > "There are very impressive task automations in ActiveCampaign that allows us to automate the routine marketing tasks like email follow ups." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808) DL Dimitris L. Team Lead > "Decent product with awesome user interface that's unfortunately overshadowed by performance issues, increased downtime and a very poor customer..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375) Jaden T. Writer > "It features so many tools that you can use to build email or SMS automations that can be triggered or respond to a customer's actions." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6321098) MM Maurizia M. CEO > "This pricing policy is to me very draining and it means that at some point I will be forced to change provider due to unjustified expenses." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6860028) PC Prachi C. developer > "Additionally, the comprehensive reporting and analytics tools provide valuable insights into campaign performance, helping to optimize marketing..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6406150) DK Dan K. Founder > "I want to downgrade and they won't let me until my next renewal in a year." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890) RS Rhea S. Internal Sales Executive > "ActiveCampaign gives us useful performance insights and reports that help us take informed actions to improve returns from our marketing campaigns." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6507695) DK Dan K. Founder > "There are many issues: 1) the system has a steep learning curve." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890) JK Jamie K. Head of Growth > "It’s super powerful if used by someone with a few years experience of building out complex email workflows and automations, but it was simply too..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6289067) PC Prachi C. developer > "Additionally, the pricing structure can become quite expensive as the contact list grows, which might not be ideal for smaller businesses or those..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6406150) FG Fabrizio G. Design Lead > "This platform has the most profitable marketing campaigns management and monitoring capabilities." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7038963) CB Caspar B. Digital Marketing Manager > "Not easy to track UTM data through forms." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) NM Ngechu M. Full-stack Developer > "ActiveCampaign enables me to create, customize and send high volume outbound marketing emails." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6443094) BA Brenda A. sales leader > "The lead management wasn't that great, or user friendly. If you added contacts, you had to remove old contacts - seems that could be better..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6234656) JK Jamie K. Head of Growth > "It’s possible to create complex campaigns with lots of automated paths, workflows and split-tests for large data sets." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6289067) CH Colleen H. VP of Marketing > "Everything takes TEN TIMES LONGER TO COMPLETE ANYTHING with Active Campaign than any other marketing automation/email system I have ever used in my..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234) WH Wilberth H. Asesor Inmobiliario > "The automatization tools are very useful and give me flexibility to design any strategy that is best for my business." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6871583) AG Ana G. Freelancer > "I do feel that the account managers tend to be just glorified customer support, where they don't really help much and I still have to submit..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6713971) CN Christophe N. Thérapist > "ActiveCampaign allows me to easily manage communication campaigns with my audience." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121) CH Colleen H. VP of Marketing > "Non-intuitive, difficulty formatting, you are constantly searching for how to do things, and my favorite - just doesn't save what you are working..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234) LH Louise H. Front Office Manager > "It has helped us to attract and capture new customers by giving us an efficient platform to communicate with leads during campaigns." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808) AK Aleksandra K. Owner > "Sometimes it is loading slowly and there are sometimes (not often) bugs when I want to change the text auf my Email." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6462302) RA Rahman A. Marketing Specialist > "The integrated CRM also helped me maintain clean and responsive customer lists." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853) CH Colleen H. VP of Marketing > "Every time anyone on our team uses it, it never works properly and we lose information all the time (Customer Service was of no help in this area)." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234) RM Rachel M. Digital Campaign Executive > "The automation workflows are a game-changer, and the reporting tools are awesome for tracking your results." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6578401) RA Rahman A. Marketing Specialist > "This can get a little messy, especially when you are dealing with  multiple campaigns." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853) ZZ Zandalee Z. Senior Analyst Programmer > "ActiveCampaign offers capabilities which allows me to automate marketing in real-time." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6493055) MH Marcus H. CEO > "There are also occasional issues with reliability—some features don’t always work as expected. While this might not be unique to ActiveCampaign,..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691) CB Caspar B. Digital Marketing Manager > "Email campaigns and automations work and are sent out in a timely manner." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) SM Selena M. Singing Coach > "Eventually someone told me that it was an issue with a deep tech issue of the platform and that would take a lot of time to resolve." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) BL Billy L. Operations > "The segments and tag functions make it easy to split up a list of contacts into different categories and send out more personalised emails" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040) KS Kathryn S. Owner > "They continued to explain in increasingly simple language as though I just didn't understand how this was totally reasonable." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123) LD Laura D. Client Success Specialist > "It also has great reporting and analytic features for email engagement." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6790050) DE Duncan E. Web Specialist > "Now we have to spend time and money moving because we don't want to be held hostage with continual price increases and no viable options to..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6705737) JM Joao M. Spinning Instructor > "It has allowed us to automate the error-prone and tedious tasks making our work very accurate and less demanding." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440201) HH Hendrik H. Marketing manager > "Their customer service however is the worst I ever experienced. If you have a question, you have to open a chat and talk to people that don't know..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6452695) KP Khevana P. Tech Lead > "We have been using ActiveCampaign for the last few years and have lots of automation and customization based on Active Campaign." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6503130) CB Caspar B. Digital Marketing Manager > "Bad usability and very buggy." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) BL Billy L. Operations > "Activecampaign is a great way to store a central contact list and send out marketing emails - that's what I use it for" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040) ST Sarah T. Health Coach > "sometimes I find it tricky to choose the right form and/or when having multiple tags for segmenting" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6644647) BT Bodamer T. Foreign Language and Localization Administrator > "It allows us to come up with personalized campaigns to capture a targeted audience." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6338693) CO Chris O. President > "The platform's visual design and user interface aren't quite as polished or modern as competitors like HubSpot." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6579310) CN Christophe N. Thérapist > "Thanks to the integration of artificial intelligence, this work is greatly accelerated for a truly professional result." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121) DL Dimitris L. Team Lead > "Our forms were not capturing leads for 4 months." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375) JF Joe F. Associate Professor of Law > "It allows us to strategize our marketing campaigns in order to make them more successful." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6720501) KS Kathryn S. Owner > "Decent features but outrageous pricing practices." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123) SM Selena M. Singing Coach > "The customer support has been really helpful, they've given me all the time I needed to understand my problems and provide tailored solutions." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) MH Marit H. CEO > "Also, sometimes a scheduled campaign doesn't work or gets stuck and you don't get an error or message about it." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6288029) RA Rahman A. Marketing Specialist > "The open rates shot up, and we actually received more replies than usual from the segmented list." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853) ClJ Céline J. Social Media Manager > "We also noticed that getting in touch with human support tends to be impossible." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6873052) JM Joao M. Spinning Instructor > "We have had it all right running our digital marketing campaigns with ActiveCampaign and the automations has taken a huge fight for us." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440201) PK Paulette K. Credit Risk Analyst > "The landing page builder feels a bit basic compared to similar tools." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6486875) Christina S. Area Director of Sales > "Powerful marketing analytical tools that gives accurate reports about campaigns performance." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6342026) FG Francesco G. Partner > "the prices have gone up consistently without a serious improvement in features despite their position in the market, their integration with..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6114791) MH Marcus H. CEO > "Additionally, the API is well-documented and versatile, offering seamless integration with other tools and platforms." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691) CB Caspar B. Digital Marketing Manager > "Not easy to manage contact lists." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) Emma B. Senior Director Product Marketing > "We can now automate our email processes, keep closer tabs on our conversion rates, and reduce the time it takes to send out communications thanks..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4969107) SM Selena M. Singing Coach > "It was good in many ways but the issue I described above was extremely frustrating and disappointing and is part of the reason I'm leaving." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) MA Mitusha A. Developer > "ActiveCampaign has helped me gain leads via social marketing content and get the information on the internal Slack channel and Salesforce that is..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6061447) BT Beth T. CMO > "I don't have 100% confidence is in the accuracy of the email campaign performance metrics." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6241537) NE Noel E. Computer Tech > "The software offers a variety of templates and customization options that allow businesses to create email campaigns tailored to the needs and..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4763537) Carlos P. Key Account Manager > "Sometimes the size of the source does not stay the same when you alter the path and when you view the source code, everything is just a single row,..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4850688) MH Marcus H. CEO > "The advanced automations are incredibly powerful, allowing for highly personalized and efficient workflows." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691) MW Michelle W. Social Media Manager > "Some automations did not work immediately for inexplicable reasons." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6358627) CC Crystal C. researcher > "To further develop the general client experience, you can send customized messages to your site clients." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6481880) SM Selena M. Singing Coach > "So I gave up on that automation and others like it." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) JP Jonathan P. CEO > "Useful tool to automate emails to leads and manage our sales process" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6456159) NS Niraj S. Alliance Lead > "UI feels outdated: Not as smooth as competitiors" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6710630) [View Reviews](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) ## User interface 4.06 (366) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) 4.56 (2,561) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Activity Dashboard 207 Important AI Copilot 150 Important Alerts/Notifications 120 Important Maximizer CRM 33/40 - Activity Dashboard - AI Copilot - Alerts/Notifications - API - Calendar Management - Campaign Management - Contact Management - Customer Journey Mapping - Customizable Fields - Customizable Reports - Data Import/Export - Data Security - Document Storage - Drag & Drop - Email Management - Email Marketing - Email Templates - Forecasting - Generative AI - Interaction Tracking - Lead Capture - Lead Generation - Lead Management - Lead Qualification - Lead Scoring - Marketing Automation - Mobile Access - Multi-Channel Communication - Predictive Analytics - Quotes/Estimates - Referral Tracking - Reminders - Reporting/Analytics - Sales Pipeline Management - Sales Reports - Segmentation - Task Management - Territory Management - Third-Party Integrations - Workflow Management [See all features](https://www.capterra.com/p/154610/Maximizer-CRM/#features) ActiveCampaign Top features 37/40 - Activity Dashboard - AI Copilot - Alerts/Notifications - API - Calendar Management - Campaign Management - Contact Management - Customer Journey Mapping - Customizable Fields - Customizable Reports - Data Import/Export - Data Security - Document Storage - Drag & Drop - Email Management - Email Marketing - Email Templates - Forecasting - Generative AI - Interaction Tracking - Lead Capture - Lead Generation - Lead Management - Lead Qualification - Lead Scoring - Marketing Automation - Mobile Access - Multi-Channel Communication - Predictive Analytics - Quotes/Estimates - Referral Tracking - Reminders - Reporting/Analytics - Sales Pipeline Management - Sales Reports - Segmentation - Task Management - Territory Management - Third-Party Integrations - Workflow Management [See all features](https://www.capterra.com/p/79367/ActiveCampaign/#features) ### Recognition No recognitions have been awarded to Maximizer CRM No recognitions have been awarded to ActiveCampaign ### Deployment & support Maximizer CRM Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ActiveCampaign Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Maximizer CRM - By Maximizer Software - Located in Canada - Founded in 1988 ActiveCampaign - By ActiveCampaign - Located in United States - Founded in 2003 ## Popular Comparisons [Maximizer CRM](https://www.capterra.com/p/154610/Maximizer-CRM/)[4.06 (366)](https://www.capterra.com/p/154610/Maximizer-CRM/reviews/) vs [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[4.40 (18,766)](https://www.capterra.com/p/61368/Salesforce/reviews/) $65/month Price $25/month 3.9 Features 4.4 3.9 Ease of Use 4.0 [View full comparison](https://www.capterra.com/compare/61368-154610/Salesforce-vs-Maximizer-CRM) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Keap](https://www.capterra.com/p/76390/Infusionsoft/)[4.11 (1,297)](https://www.capterra.com/p/76390/Infusionsoft/reviews/) $15/month Price $299/month 4.5 Features 4.1 4.2 Ease of Use 3.6 [View full comparison](https://www.capterra.com/compare/76390-79367/Infusionsoft-vs-ActiveCampaign) [Maximizer CRM](https://www.capterra.com/p/154610/Maximizer-CRM/)[4.06 (366)](https://www.capterra.com/p/154610/Maximizer-CRM/reviews/) vs [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.51 (4,451)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) $65/month Price $20/month 3.9 Features 4.4 3.9 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/152373-154610/HubSpot-CRM-vs-Maximizer-CRM) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.53 (3,042)](https://www.capterra.com/p/132666/Pipedrive/reviews/) $15/month Price $19/month 4.5 Features 4.3 4.2 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/79367-132666/ActiveCampaign-vs-Pipedrive) [Maximizer CRM](https://www.capterra.com/p/154610/Maximizer-CRM/)[4.06 (366)](https://www.capterra.com/p/154610/Maximizer-CRM/reviews/) vs [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.31 (6,964)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) $65/month Price $14/month 3.9 Features 4.3 3.9 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/154610-155928/Maximizer-CRM-vs-Zoho-CRM) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Spotler CRM](https://www.capterra.com/p/88929/Really-Simple-Systems-CRM/)[4.45 (453)](https://www.capterra.com/p/88929/Really-Simple-Systems-CRM/reviews/) $15/month Price $17/month 4.5 Features 4.2 4.2 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/79367-88929/ActiveCampaign-vs-Really-Simple-Systems-CRM) [Maximizer CRM](https://www.capterra.com/p/154610/Maximizer-CRM/)[4.06 (366)](https://www.capterra.com/p/154610/Maximizer-CRM/reviews/) vs [Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[4.37 (5,809)](https://www.capterra.com/p/157279/Dynamics-365/reviews/) $65/month Price $50/month 3.9 Features 4.3 3.9 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/154610-157279/Maximizer-CRM-vs-Dynamics-365) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) $15/month Price $16/month 4.5 Features 4.5 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/79367-153508/ActiveCampaign-vs-Omnisend) [Maximizer CRM](https://www.capterra.com/p/154610/Maximizer-CRM/)[4.06 (366)](https://www.capterra.com/p/154610/Maximizer-CRM/reviews/) vs [Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)[4.71 (722)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/) $65/month Price $7/year 3.9 Features 4.5 3.9 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/154610-204998/Maximizer-CRM-vs-Bigin-by-Zoho-CRM) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Nimble](https://www.capterra.com/p/123032/Nimble/)[4.38 (1,867)](https://www.capterra.com/p/123032/Nimble/reviews/) $15/month Price $29.9/month 4.5 Features 4.2 4.2 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/79367-123032/ActiveCampaign-vs-Nimble) [Maximizer CRM](https://www.capterra.com/p/154610/Maximizer-CRM/)[4.06 (366)](https://www.capterra.com/p/154610/Maximizer-CRM/reviews/) vs [EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)[4.65 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) $65/month Price $14.99/month 3.9 Features 4.6 3.9 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/154610-178819/Maximizer-CRM-vs-EngageBay-Marketing) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [LeadSquared](https://www.capterra.com/p/130199/LeadSquared/)[4.26 (167)](https://www.capterra.com/p/130199/LeadSquared/reviews/) $15/month Price Contact vendor for pricing 4.5 Features 4.2 4.2 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/79367-130199/ActiveCampaign-vs-LeadSquared)