# Compare ActiveCampaign vs Kajabi 2026 | Capterra > Unsure of what to choose? Check Capterra to compare ActiveCampaign and Kajabi based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/79367-154682/ActiveCampaign-vs-Kajabi --- # ActiveCampaign vs Kajabi Features and Cost Comparison Last updated March 13th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: ActiveCampaignKajabi2/4 selected [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) [Kajabi](https://www.capterra.com/p/154682/Kajabi/)[4.4 (229)](https://www.capterra.com/p/154682/Kajabi/reviews/) [## ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Starting Price $15.00/month Value-for-Money 4.3 Functionality 4.5 Ease of Use 4.2 Customer Service 4.4 Reviews Sentiment Based on [2,561 reviews](#user-reviews) Positive 2,381 Neutral 118 Negative 62 [## Kajabi](https://www.capterra.com/p/154682/Kajabi/)[4.4 (229)](https://www.capterra.com/p/154682/Kajabi/reviews/) Starting Price $89.00/month Value-for-Money 3.7 Functionality 4.2 Ease of Use 4.1 Customer Service 4.1 Reviews Sentiment Based on [229 reviews](#user-reviews) Positive 192 Neutral 23 Negative 14 ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. ### Bitrix24 4.2 (989) * * * Starting Price $69.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 82% of reviewers rated it above 4 stars * * * ### EmailOctopus 4.8 (655) * * * Starting Price $9.00 Per Feature,Per Month Free Trial Free Version * * * User rating 97% of reviewers rated it above 4 stars * * * Highest Rated ### Omnisend 4.7 (836) * * * Starting Price $16.00 Usage Based,Per Month Free Trial Free Version * * * User rating 98% of reviewers rated it above 4 stars * * * ### HubSpot Marketing Hub 4.5 (6,228) * * * Starting Price $15.00 Per User,Per Month Free Trial Free Version * * * User rating 93% of reviewers rated it above 4 stars * * * ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 14,179 reviews from email marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 81%Fit High performer Feature ratings Email Campaign Management 4.6 Campaign Scheduling 4.5 Newsletter Management 4.3 Email Tracking 4.5 Customizable Branding 4.3 \--%Fit Missing features Not enough reviews Feature ratings Email Campaign Management 4.5 Campaign Scheduling NA Newsletter Management NA Email Tracking 4.0 Customizable Branding 4.4 User satisfaction User satisfaction 4.6 User reviews[2,561](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Ease of use 4.2 Functionality 4.5 Value for money 4.3 Customer support 4.4 User satisfaction 4.4 User reviews[229](https://www.capterra.com/p/154682/Kajabi/reviews/) Ease of use 4.1 Functionality 4.2 Value for money 3.7 Customer support 4.1 Price starts from Price starts from $15Flat Rate, Per Month - Free version - Free trial Price starts from $89Flat Rate, Per Month - Free version - Free trial Best for Best for ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Best for Kajabi is used by online course creators, coaches, content creators, educators, podcasters, newsletter publishers, digital product sellers, and entrepreneurs. ## User reviews Pros & cons CA Christopher A. Commercial Director > "Its email management and powerful contact management capabilities are amazing, and this enables our commercial department to easily subdivide our..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7119596) DM David M. Technical Support Engineer > "I do not like the fact that deep segmentation and more sophisticated features require time to master; there are moments that I fear that I am not..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7062259) BY Brian Y. Visa Consulting Specialist > "My automated workflows make it simple to establish six-month follow-up sequences that will nurture clients through a waiting period for government..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7077855) JP Jonathan P. CEO > "I am using AC to send automated sequences to my leads, but I am not using the campaign features, and I am considering swtiching to another tool if I..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6456159) GC Graziana C. Customer Operations Lead > "I like the personalized nature of ActiveCampaign, something that gives specific messages to specific clients" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7079738) LW Laura W. Marketing Coordinator > "The customer support is so slow to fix pressing deliverability problems and the high pricing does not give us a good value." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7096080) Dan J. COO > "ActiveCampaign offered cost-effective email marketing solutions where many other software could not compete price-wise." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7115517) MW Mona W. CEO and Founder > "a bit expensive from over 2000 Contacts on and sometimes mails have massive delays (especially when there is a mail flow with several mails in a row)" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6848971) LH Louise H. Front Office Manager > "ActiveCampaign metrics reports provide very useful insights about our campaigns that help us to evaluate their performances and make necessary..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808) DB Divan B. Operations Manager > "Also the agent "sent" a payment link for a monthly subscription, but when you follow prompts on the actual site to buy a license, that is not an..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440952) LH Louise H. Front Office Manager > "There are very impressive task automations in ActiveCampaign that allows us to automate the routine marketing tasks like email follow ups." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808) DL Dimitris L. Team Lead > "Decent product with awesome user interface that's unfortunately overshadowed by performance issues, increased downtime and a very poor customer..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375) Jaden T. Writer > "It features so many tools that you can use to build email or SMS automations that can be triggered or respond to a customer's actions." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6321098) MM Maurizia M. CEO > "This pricing policy is to me very draining and it means that at some point I will be forced to change provider due to unjustified expenses." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6860028) PC Prachi C. developer > "Additionally, the comprehensive reporting and analytics tools provide valuable insights into campaign performance, helping to optimize marketing..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6406150) PC Prachi C. developer > "Additionally, the pricing structure can become quite expensive as the contact list grows, which might not be ideal for smaller businesses or those..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6406150) RS Rhea S. Internal Sales Executive > "ActiveCampaign gives us useful performance insights and reports that help us take informed actions to improve returns from our marketing campaigns." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6507695) CH Colleen H. VP of Marketing > "Everything takes TEN TIMES LONGER TO COMPLETE ANYTHING with Active Campaign than any other marketing automation/email system I have ever used in my..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234) NM Ngechu M. Full-stack Developer > "ActiveCampaign enables me to create, customize and send high volume outbound marketing emails." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6443094) AG Ana G. Freelancer > "I do feel that the account managers tend to be just glorified customer support, where they don't really help much and I still have to submit support..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6713971) VR Verified Reviewer Sr People Ops > "It's a secure way to ensure that processes happen correctly and the customer support team and implementation team always remained attentive to our..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628) CH Colleen H. VP of Marketing > "Non-intuitive, difficulty formatting, you are constantly searching for how to do things, and my favorite - just doesn't save what you are working on,..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234) WH Wilberth H. Asesor Inmobiliario > "The automatization tools are very useful and give me flexibility to design any strategy that is best for my business." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6871583) AK Aleksandra K. Owner > "Sometimes it is loading slowly and there are sometimes (not often) bugs when I want to change the text auf my Email." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6462302) CN Christophe N. Thérapist > "ActiveCampaign allows me to easily manage communication campaigns with my audience." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121) AW Andrew W. Owner > "Automation builder can feel clunky and knowlege base articles are often too sparse when you need step-by-step guidances" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6800369) VR Verified Reviewer Sr People Ops > "The email management tools allows us to have good control over our campaigns and contacts/prospects." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628) CH Colleen H. VP of Marketing > "Every time anyone on our team uses it, it never works properly and we lose information all the time (Customer Service was of no help in this area)." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234) LH Louise H. Front Office Manager > "It has helped us to attract and capture new customers by giving us an efficient platform to communicate with leads during campaigns." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808) MH Marcus H. CEO > "There are also occasional issues with reliability—some features don’t always work as expected. While this might not be unique to ActiveCampaign, it’s..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691) RM Rachel M. Digital Campaign Executive > "The automation workflows are a game-changer, and the reporting tools are awesome for tracking your results." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6578401) SM Selena M. Singing Coach > "Eventually someone told me that it was an issue with a deep tech issue of the platform and that would take a lot of time to resolve." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) ZZ Zandalee Z. Senior Analyst Programmer > "ActiveCampaign offers capabilities which allows me to automate marketing in real-time." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6493055) KS Kathryn S. Owner > "They continued to explain in increasingly simple language as though I just didn't understand how this was totally reasonable." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123) BL Billy L. Operations > "The segments and tag functions make it easy to split up a list of contacts into different categories and send out more personalised emails" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040) DE Duncan E. Web Specialist > "Now we have to spend time and money moving because we don't want to be held hostage with continual price increases and no viable options to downgrade..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6705737) JM Joao M. Spinning Instructor > "It has allowed us to automate the error-prone and tedious tasks making our work very accurate and less demanding." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440201) HH Hendrik H. Marketing manager > "Their customer service however is the worst I ever experienced. If you have a question, you have to open a chat and talk to people that don't know..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6452695) KP Khevana P. Tech Lead > "We have been using ActiveCampaign for the last few years and have lots of automation and customization based on Active Campaign." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6503130) ST Sarah T. Health Coach > "sometimes I find it tricky to choose the right form and/or when having multiple tags for segmenting" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6644647) FG Fabrizio G. Design Lead > "This platform has the most profitable marketing campaigns management and monitoring capabilities." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7038963) CO Chris O. President > "The platform's visual design and user interface aren't quite as polished or modern as competitors like HubSpot." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6579310) BL Billy L. Operations > "Activecampaign is a great way to store a central contact list and send out marketing emails - that's what I use it for" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040) DL Dimitris L. Team Lead > "Our forms were not capturing leads for 4 months." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375) BT Bodamer T. Foreign Language and Localization Administrator > "It allows us to come up with personalized campaigns to capture a targeted audience." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6338693) KS Kathryn S. Owner > "Decent features but outrageous pricing practices." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123) CN Christophe N. Thérapist > "Thanks to the integration of artificial intelligence, this work is greatly accelerated for a truly professional result." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121) DK Dan K. Founder > "I want to downgrade and they won't let me until my next renewal in a year." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890) JF Joe F. Associate Professor of Law > "It allows us to strategize our marketing campaigns in order to make them more successful." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6720501) DK Dan K. Founder > "There are many issues: 1) the system has a steep learning curve." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890) SM Selena M. Singing Coach > "The customer support has been really helpful, they've given me all the time I needed to understand my problems and provide tailored solutions." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) ClJ Céline J. Social Media Manager > "We also noticed that getting in touch with human support tends to be impossible." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6873052) JM Joao M. Spinning Instructor > "We have had it all right running our digital marketing campaigns with ActiveCampaign and the automations has taken a huge fight for us." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440201) CB Caspar B. Digital Marketing Manager > "Not easy to track UTM data through forms." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) Christina S. Area Director of Sales > "Powerful marketing analytical tools that gives accurate reports about campaigns performance." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6342026) PK Paulette K. Credit Risk Analyst > "The landing page builder feels a bit basic compared to similar tools." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6486875) MH Marcus H. CEO > "Additionally, the API is well-documented and versatile, offering seamless integration with other tools and platforms." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691) FG Francesco G. Partner > "the prices have gone up consistently without a serious improvement in features despite their position in the market, their integration with..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6114791) Emma B. Senior Director Product Marketing > "We can now automate our email processes, keep closer tabs on our conversion rates, and reduce the time it takes to send out communications thanks to..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4969107) SM Selena M. Singing Coach > "It was good in many ways but the issue I described above was extremely frustrating and disappointing and is part of the reason I'm leaving." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) MA Mitusha A. Developer > "ActiveCampaign has helped me gain leads via social marketing content and get the information on the internal Slack channel and Salesforce that is..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6061447) Carlos P. Key Account Manager > "Sometimes the size of the source does not stay the same when you alter the path and when you view the source code, everything is just a single row,..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4850688) MH Marcus H. CEO > "The advanced automations are incredibly powerful, allowing for highly personalized and efficient workflows." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691) RA Rahman A. Marketing Specialist > "This can get a little messy, especially when you are dealing with  multiple campaigns." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853) CC Crystal C. researcher > "To further develop the general client experience, you can send customized messages to your site clients." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6481880) CB Caspar B. Digital Marketing Manager > "Bad usability and very buggy." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) JP Jonathan P. CEO > "Useful tool to automate emails to leads and manage our sales process" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6456159) MW Michelle W. Social Media Manager > "Some automations did not work immediately for inexplicable reasons." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6358627) RA Rahman A. Marketing Specialist > "The integrated CRM also helped me maintain clean and responsive customer lists." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853) SM Selena M. Singing Coach > "So I gave up on that automation and others like it." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) John G. Supply Chain Managing Officer > "It helped us revolutionize our marketing strategies allowing us to have more result-oriented marketing efforts which has seen us grow our customers..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6012843) NS Niraj S. Alliance Lead > "UI feels outdated: Not as smooth as competitiors" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6710630) VR Verified Reviewer Computer Engineer > "The product offers robust marketing automation capabilities, allowing you to create complex workflows, automate repetitive tasks." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4798320) MM Michele M. COO > "Some users find it less sophisticated compared to other email marketing tools." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6315119) MM Maurizia M. CEO > "It's reliable in its stats and the way it avoids spam." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6860028) BA Brenda A. sales leader > "The lead management wasn't that great, or user friendly. If you added contacts, you had to remove old contacts - seems that could be better..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6234656) CM Cam M. Sr. Director > "The behavioral aspect of generating leads, tracking those engaged, and then heavy targeting our engaged users was key; that allowed us to feel as if..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___5025297) CK Colin K. Nutrition Coach > "Sometimes its A little bit slow and this can be quite annoying" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6341613) GM Gary M. reviewer > "The stage is a unique advantage in robotizing Client Experience (CX) for different perspectives like offers, lead magnets, bulletins, and changes in..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6130750) HH Hendrik H. Marketing manager > "You have to wait over a week to get any word from customer service." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6452695) [View Reviews](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Tony U. Marketing Manager > "It is a strong all-in-one platform for building and selling online courses, memberships, coaching programmes, and digital..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7144055) VR Verified Reviewer GM > "Expensive for small businesses, design flexibility is limited and backend can feel unintuitive." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7060004) Abbey W. owner, founder > "Overall, Kajabi does just about everything "ok." If your goal is to launch quickly or validate and idea, it's great. If you..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7092963) IA Ibrahim A. Admin > "The biggest downside is the price it’s quite expensive compared to other platforms especially for beginners." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7133536) JP John P. Transport Broker > "The email marketing series are extraordinarily simple to establish in order to nurture leads who receive my free transport..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7079658) Abbey W. owner, founder > "While Kajabi does everything, other than the course builder, it doesn't do anything in an excellent way." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7092963) RS Rachel S. Virtual Assistant > "It allows you to build a beautiful website while also having the functionality of course hosting, email marketing, community..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6744386) VR Verified Reviewer Owner > "It’s hard to integrate information from other apps to Kajabi." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6880487) RZ Renata Z. naturopathic doctor > "Great from the perspective that it's an all-in-one-platform that integrates all the tools to run a successful online business" [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7086099) Justine J. COACH > "Kajabi’s refusal to restore access while this dispute is ongoing is causing direct financial harm." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6874379) Breanna G. Program direct > "It could send out automated emails and sync well with other apps" [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7058589) Justine J. COACH > "For the last 5 days, I’ve been locked out of my account despite showing proof of previous months’ payments." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6874379) AA Alex A. Peer support specialist, drug and alcohol counselor > "Had a wonderful experience with Kajabi really liked security customer support marketing and sales email templates and..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7125263) SM Stacey M. Manager Education Services > "VERY time consuming if you run a class for a large group as you have to spend a significant amount of time inputting..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___5016874) Tony U. Marketing Manager > "The templates are clean, the checkout flow is smooth, and the customer experience feels professional." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7144055) Justine J. COACH > "The first support email I got came only after posting my review of their terrible customer service." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6874379) Breanna G. Program direct > "I know we got some kind of discount at the beginning for being in when they updated so that was a really nice perk." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7058589) Justine J. COACH > "Lost access to my intellectual property" [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6874379) VR Verified Reviewer Owner > "With Kajabi I have a tool that helps me to get my hard-earned money as quick as possible." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6836678) Stone C. Leadership Coach > "I was coming from Squarespace as a web platform and by comparison, getting the look I wanted required a lot of tedious,..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6181859) AH Amanda H. Copywriter and Launch Strategist > "The customer service is incredible I’ve been able to learn and improve things I was doing by working with chat support they..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6362394) JD Jerome D. Director > "Pricing was a bit on the expensive side of my budget." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6503470) Angela V. Owner > "It helps you build and market your own online courses as well as doing classes that might be beneficial to you" [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6318956) SF Sarah F. Founder > "The quality of their work was shockingly poor, indicating a complete disregard for their customers' satisfaction. When I..." [See full review](https://www.capterra.com/p/154682/Kajabi/#GetApp___4951938) Tony U. Marketing Manager > "Customer support is generally helpful, and the platform feels secure and reliable." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7144055) AM Andrea M. operations administrator > "email analytics are hard to understand to me" [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6554851) BR Busola R. Finance Manager > "Its is able to create a beautiful community to manage people and relationships." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6434957) CC Chuck C. Owner > "Kajabi charges so much and still limits your ability to input custom code." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___4796965) BR Busola R. Finance Manager > "I love the multiple functionality Kajabi offers and how it harmonizes the experience into a single app is cool" [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6434957) TF Tom F. Customer Marketing Specialist > "Definitely on the more expensive side of products." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6776596) RS Reelika S. Coach > "It has been great to create products, services, and set up landing pages and affiliate center." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6589984) MC Madison C. Founder > "I've had it for more than 11 months and I don't think Kajabi is for people who are trying to build community, it's great if..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___4921290) CE Cameron E. Chief Operations Officer > "What I liked most about kajabi was the ease of set up and options to create a community that supports my course easily." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6780487) AP Andy P. Director > "Some people claim that the email deliverability rate is not as high as other products that do a similar thing." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6196102) SL Steph L. CEO > "I love how easy it is to use, simple and clean designs, and also that you can adjust the speed and quality of the videos" [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6591152) CT Colleen T. Owner > "For example, our students need to write a quiz and achieve a minimum of 80% before the next lesson is unlocked. If a student..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___3807227) VR Verified Reviewer Owner > "It was also easy to adjust settings when I needed to." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6880487) Paul K. President > "I also don't like the fact you can't edit the media library." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6228032) JD Jerome D. Director > "Overall Kajabi is easy to use and very convenient as you can do everything on the platform for your online course and..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6503470) SF Sarah F. Founder > "It was virtually unusable and fell far short of the promised functionality." [See full review](https://www.capterra.com/p/154682/Kajabi/#GetApp___4951938) JW Jack W. Supervisor > "Has been very useful due to the sheer amount of tools that come integrated." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6489444) Katie R. Owner > "I don't need most of the marketing features right now, so I'm paying a lot more for my website than I would like. Since I..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___3700891) DA Doyin A. Lead Coach > "The ease of use and the convenience of having the Kajabi as an App on the phone makes it very handy." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6682105) EC Eliza C. Web designer > "You used to be able to talk to someone extremely knowledgeable on the live chat service and now you talk to people who..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___3837777) RB Rachel B. Website Manager > "The support documentation is helpful and thorough." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6526307) SF Sarah F. Founder > "They have shown a complete disregard for their customers and failed to fulfill their contractual obligations." [See full review](https://www.capterra.com/p/154682/Kajabi/#GetApp___4951938) TF Tom F. Customer Marketing Specialist > "Great email marketing features and website management." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6776596) US Upendra S. Consultant > "At the beginning, it was hard to navigate through all the features." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6281454) VR Verified Reviewer Head Copywriter > "How easy it is to use - it's super intuitive and the learning library is great, so even without experience you can get up..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6461275) CS Chris S. Author, Speaker > "It's a bit expensive without guarantee of ROI. " [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6227759) Angela V. Owner > "But I like most is that is for entrepreneurs that don't have much experience in the business." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6318956) EM Emily M. OWNER > "Just spent 1.5+ hours waiting for the "support" they claim to offer." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6282213) SL Steph L. CEO > "Great overall, I’m able to learn a lot from the various modules, which are well organized!" [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6591152) ED Edgar D. CEO > "Their pricing is ridiculous for what they deliver." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6290134) JW Jack W. Supervisor > "Great all in one platform, has all the marketing tools you will need" [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6489444) VK Vinit K. Backend developer > "It is important to note that some users have complained that the prices can be a bit expensive, particularly for new or..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___4622314) EC Eliza C. Web designer > "I can run my website, my funnels, my checkout pages, my lead magnets, my membership, my courses, my affiliates, my email..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___3837777) EG Entin G. Fashion designer > "It’s too expensive for beginner and don’t have course yet plus if you not tech savy, I end up spend morethan 4 month paying..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___3447342) Arlene O. Digital marketer > "it is user friendly as it does not require extensive technical skills." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6516834) NA Nicola A. Therapist > "I wish the templates were more adaptable but this is a minor issue." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___4353832) DA Doyin A. Lead Coach > "The simplicity and functionality is great" [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6682105) EC Eliza C. Web designer > "The affiliate system is clunky and not very user friendly for the admin or the affiliates." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___3837777) VR Verified Reviewer Entrepreneur > "It claims to have all the features to deploy an all-inclusive solution that encompasses online pressence, marketing, and..." [See full review](https://www.capterra.com/p/154682/Kajabi/#GetApp___3846094) AD Amelia D. Consistency Coach > "I wanted to have all the bells and whistles but wasn’t yet earning the money to justify it." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___4694252) MS Mohammed S. Owner > "The different templates, organization and layout of content makes for easy user consumption." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___5035842) Stefanie H. Life Coach > "Kajabi is not for beginners coaches." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___3517411) MS Mohammed S. Owner > "That being said, when it comes to hosting online courses, and wanting to share your expertise with your audience, no one..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___5035842) DD Daniel D. Owner > "Lacking gamification features." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___4045880) LH Louise H. Business Owner > "I like that it allows you to customize landing and sales page. That it has pipelines already set up" [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___3603347) EC Elise C. Podcast manager > "I find could kajabi to be very clunky and not user-friendly." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___3943926) RS Reelika S. Coach > "The process has been faster than I thought." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6589984) AsK Anaïs K. Trainer > "Very good, but very expensive too, I stopped because my business was too small for the price" [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___4311503) DA Doyin A. Lead Coach > "It is very easy to navigate." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6682105) VR Verified Reviewer Entrepreneur > "I've worked in the space for over 10 years and it's by far the worst platform to work with." [See full review](https://www.capterra.com/p/154682/Kajabi/#GetApp___3846094) AM Andrea M. operations administrator > "easy to use and the price of the product monthly" [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6554851) KC Kierra C. Director of Operations > "I never liked their sales/transaction page." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___4578226) RS Reelika S. Coach > "Customer service has been excellent." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6589984) RB Richard B. CEO > "I exported all our contacts from mailchimp to go through the painful process of creating comma delimited text files for EACH..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___2445022) EA Eli A. President > "Kajabi is a great solution because it allows you to have the flexibility to build your marketing strategy around your..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___4235884) AD Amelia D. Consistency Coach > "I also did not live me the product limits." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___4694252) [View Reviews](https://www.capterra.com/p/154682/Kajabi/reviews/) ## User interface [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) 4.56 (2,561) [Kajabi](https://www.capterra.com/p/154682/Kajabi/) 4.35 (229) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important ActiveCampaign Top features 44/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/79367/ActiveCampaign/#features) Kajabi 26/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/154682/Kajabi/#features) ### Recognition ActiveCampaign is recognized as a top-rated tool in 5 Capterra Shortlist reports No recognitions have been awarded to Kajabi ### Deployment & support ActiveCampaign Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Kajabi Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details ActiveCampaign - By ActiveCampaign - Located in United States - Founded in 2003 Kajabi - By Kajabi - Located in United States - Founded in 2009 ## Popular Comparisons [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/) $15/month Price $9/month 4.5 Features 4.5 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/79367-132996/ActiveCampaign-vs-brevo) [Kajabi](https://www.capterra.com/p/154682/Kajabi/)[4.35 (229)](https://www.capterra.com/p/154682/Kajabi/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/) $89/month Price $9/month 4.2 Features 4.5 4.1 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-154682/brevo-vs-Kajabi) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,599)](https://www.capterra.com/p/110228/MailChimp/reviews/) $15/month Price $13/month 4.5 Features 4.4 4.2 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/79367-110228/ActiveCampaign-vs-MailChimp) [Kajabi](https://www.capterra.com/p/154682/Kajabi/)[4.35 (229)](https://www.capterra.com/p/154682/Kajabi/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,599)](https://www.capterra.com/p/110228/MailChimp/reviews/) $89/month Price $13/month 4.2 Features 4.4 4.1 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-154682/MailChimp-vs-Kajabi) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) $15/month Price $10/month 4.5 Features 4.5 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/79367-136603/ActiveCampaign-vs-MailerLite) [Kajabi](https://www.capterra.com/p/154682/Kajabi/)[4.35 (229)](https://www.capterra.com/p/154682/Kajabi/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $89/month Price $12/month 4.2 Features 4.2 4.1 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-154682/Constant-Contact-vs-Kajabi) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $15/month Price $12/month 4.5 Features 4.2 4.2 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-79367/Constant-Contact-vs-ActiveCampaign) [Kajabi](https://www.capterra.com/p/154682/Kajabi/)[4.35 (229)](https://www.capterra.com/p/154682/Kajabi/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) $89/month Price $10/month 4.2 Features 4.5 4.1 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-154682/MailerLite-vs-Kajabi) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) $15/month Price $9/month 4.5 Features 4.5 4.2 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/79367-147415/ActiveCampaign-vs-EmailOctopus) [Kajabi](https://www.capterra.com/p/154682/Kajabi/)[4.35 (229)](https://www.capterra.com/p/154682/Kajabi/reviews/) vs [Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.83 (2,127)](https://www.capterra.com/p/198994/Systeme/reviews/) $89/month Price $17/month 4.2 Features 4.7 4.1 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/154682-198994/Kajabi-vs-Systeme) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.83 (2,127)](https://www.capterra.com/p/198994/Systeme/reviews/) $15/month Price $17/month 4.5 Features 4.7 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/79367-198994/ActiveCampaign-vs-Systeme) [Kajabi](https://www.capterra.com/p/154682/Kajabi/)[4.35 (229)](https://www.capterra.com/p/154682/Kajabi/reviews/) vs [Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) $89/month Price $16/month 4.2 Features 4.5 4.1 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/153508-154682/Omnisend-vs-Kajabi)