--- title: "ActiveCampaign vs Freshsales: Features and Cost Comparison 2026 | Capterra" description: "ActiveCampaign vs Freshsales: Which crm tool is right for you? Dive into our detailed comparison of their features, costs, and user experience to make your decision." source_url: "https://www.capterra.com/compare/79367-155563/ActiveCampaign-vs-Freshsales" page_type: "comparison" language: "en" --- # ActiveCampaign vs Freshsales Features and Cost Comparison Last updated September 17th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: ActiveCampaignFreshsales2/4 selected [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) [Freshsales](https://www.capterra.com/p/155563/Freshsales/)[4.5 (623)](https://www.capterra.com/p/155563/Freshsales/reviews/) [## ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) [## Freshsales](https://www.capterra.com/p/155563/Freshsales/)[4.5 (623)](https://www.capterra.com/p/155563/Freshsales/reviews/) Starting Price $15.00/month Starting Price $15.00/month Value-for-Money 4.3 Functionality 4.5 Ease of Use 4.2 Customer Service 4.4 Starting Price $11.00/month Starting Price $11.00/month Value-for-Money 4.4 Functionality 4.4 Ease of Use 4.4 Customer Service 4.4 Reviews Sentiment Based on [2,569 reviews](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Positive 2,389 Neutral 118 Negative 62 Positive 2,389 Neutral 118 Negative 62 Reviews Sentiment Based on [623 reviews](https://www.capterra.com/p/155563/Freshsales/reviews/) Positive 568 Neutral 32 Negative 23 Positive 568 Neutral 32 Negative 23 Best for (according to reviews) - **Business size**: Small businesses account for 2312 reviews, representing 91% of feedback, indicating strong adoption among this segment. - **Industry**: Marketing and advertising, health, wellness and fitness, and e-learning together make up 36% of reviews, showing notable use across these sectors. - **Use cases**: CRM, campaign management, and lead generation collectively represent 75% of reviews, highlighting focus on customer engagement and marketing automation. Best for (according to reviews) - **Business size**: Small businesses account for 492 reviews (79%), suggesting strong market traction in this segment compared to midsize and enterprise organizations. - **Industry**: Information technology and services (17%), computer software (10%), and marketing and advertising (8%) collectively represent 35% of reviews, indicating broad adoption across tech-driven sectors. - **Use cases**: CRM (72%), sales tracking (39%), and lead management (38%) are key, highlighting Freshsales' focus on sales process optimization. ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. Highest Rated ### Klaviyo 4.6 (539) * * * Starting Price $20.00 Usage Based,Per Month Free Trial Free Version * * * User rating 95% of reviewers rated it above 4 stars * * * ### Zoho CRM 4.3 (6,999) * * * Starting Price $14.00 Per User,Per Month Free Trial Free Version * * * User rating 85% of reviewers rated it above 4 stars * * * ### Salesforce Sales Cloud 4.4 (18,810) * * * Starting Price $25.00 Per User,Per Month Free Trial Free Version * * * User rating 90% of reviewers rated it above 4 stars * * * ### Agile CRM 4.1 (526) * * * Starting Price $8.99 Per Feature Free Trial Free Version * * * User rating 79% of reviewers rated it above 4 stars * * * ## Reviewer verdict ActiveCampaign ActiveCampaign users find it best for businesses seeking detailed contact segmentation, powerful automation, and comprehensive email marketing within a CRM. Reviewers value its integrations with tools like Zapier, WordPress, and WooCommerce, which they say streamline workflows and enhance lead generation. They highlight its campaign management and sales pipeline visualization, though some mention a steep learning curve and rising costs as contact lists grow. Freshsales Freshsales users consider it ideal for those prioritizing customizable contact and lead management, intuitive lead scoring, and structured sales pipelines. Reviewers appreciate its affordability, flexible pricing, and integration with Freshdesk for unified support and CRM. They note its ease of use and comprehensive features, though some mention issues with email management, support, and occasional software bugs. ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Features comparison Beyond cost, assessing the specific features and benefits of ActiveCampaign and Freshsales within the crm space can help ensure the best fit for your needs. A well-matched option can enhance productivity while avoiding extra spending on functionalities that won't be used. Here's an overview of the key considerations and how these choices compare. \[[1](#source-item-1)\] Key features rated by users Features selected based on 22,592 reviews from CRM users. about the Fit Score methodology. Fit Score methodology To calculate the Fit Score, our proprietary methodology factors in the following: - The importance level for each feature. By default, this is determined by user reviews. They can rate a feature Critical, High, Low, or Not Used. - Feedback from real users on how the product performs for each key feature, derived from verified user reviews and ratings. Please note: - To calculate the Fit Score, the number of reviews for those features and the actual rating carry the same weight. You might see that, in some cases, even though the ratings are the same, we still determine a winner because it had more reviews. - If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. ActiveCampaign 83%Fit High performer Feature ratings Contact Database 4.4 Contact Management 4.5 Lead Management 4.5 Sales Pipeline Management 4.4 Freshsales 77%Fit Feature ratings Contact Database 4.3 Contact Management 4.2 Lead Management 4.1 Sales Pipeline Management 4.2 Contact Database 4.4 (364) 4.3 (66) ActiveCampaign users appreciate the well-organized contact database, which they say allows them to segment their audience, personalize communication, and target specific groups with tailored content. They find it easy to import, organize, and update contact information, ensuring an up-to-date database. However, some users mention the complexity of automation workflows as a downside. Freshsales users, on the other hand, value the customizable contact database, which they say allows them to create lists for different geographies or industries and use various filters to search for contacts. They also appreciate the ability to store comprehensive contact details and historical data. Overall, users find ActiveCampaign's contact database useful for targeted campaigns, while Freshsales users highlight its customization and ease of use. Contact Management 4.5 (793) 4.2 (93) ActiveCampaign users find the contact management feature crucial for organizing and maintaining customer information, saying that it allows them to tag customers, add additional information, and segment contacts for targeted campaigns. They appreciate the customizable fields and the ability to manage contacts through tags, lists, and deals. However, some users note that managing fields and categorizing contacts can be challenging. Freshsales users, meanwhile, appreciate the ease of managing contacts, customizing data, and updating stages. They find it helpful for tracking duplicate contacts and maintaining extensive data. In summary, users value ActiveCampaign for its detailed contact management and segmentation, while Freshsales users appreciate its ease of use and customization options. Lead Management 4.5 (522) 4.1 (70) ActiveCampaign users appreciate the lead management feature for automating processes, tracking leads, and organizing communication and follow-up tasks. They find it useful for capturing, tracking, and qualifying leads, although some users mention the need for improvement in customization. Freshsales users, on the other hand, highlight the efficiency of lead management, saying that features like lead scoring, automated updates, and comprehensive interaction tracking are beneficial. They find it easy to add, update, and manage leads, and appreciate the ability to categorize and prioritize them. Overall, users find ActiveCampaign helpful for automating lead management, while Freshsales users value its comprehensive and user-friendly lead management tools. Sales Pipeline Management 4.4 (251) 4.2 (78) ActiveCampaign users appreciate the drag-and-drop interface for managing sales pipelines, which they say helps in tracking activities and moving leads through different stages. They find it helpful for visualizing deals and collaborating with team members, although some users mention the lack of customization and slow load times as drawbacks. Freshsales users, meanwhile, value the structured approach to tracking progress, setting priorities, and managing deals. They appreciate the customizable deal stages, automated follow-ups, and reminders, which they say help them stay organized and efficient. In general, users find ActiveCampaign's sales pipeline management useful for visualizing and tracking deals, while Freshsales users highlight its structured and customizable approach. ## Pricing comparison ### Starting prices ActiveCampaign $15.00 Flat Rate (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/79367/ActiveCampaign/pricing/) Freshsales $11.00 Per User (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/155563/Freshsales/pricing/) ### Value-for-money analysis 4.3 (2569) 4.4 (623) A dive into reviewer perceptions about the value for money of both ActiveCampaign and Freshsales demonstrates that ActiveCampaign reviewers consider it to offer good value for money, while Freshsales reviewers comment on its affordability and comprehensive features. Reviewers find ActiveCampaign to be a cost-effective solution for email marketing, automation, and CRM, highlighting its advanced features and integrations. They appreciate its flexible pricing plans, which allow businesses to start small and scale up as needed. Users also value the platform's affordability compared to competitors, noting that it provides significant ROI. However, some users mention that the pricing can become steep as the contact list grows, and they find the free trial period to be too short. When it comes to Freshsales, reviewers appreciate its competitive pricing and comprehensive CRM features. They highlight the availability of a free version with good functionality and the cost-effective pricing plans that cater to startups and SMEs. Users also value the ability to add or remove features as needed, making it a flexible option. However, some users feel that the subscription-based pricing can become expensive with multiple users, and they find certain advanced features to be available only in higher-priced tiers. ## Integrations Popular Integrations Compare available integrations between ActiveCampaign and Freshsales. ### Microsoft Power BI ActiveCampaign Freshsales ### Microsoft Outlook ActiveCampaign Freshsales ### WishList Member ActiveCampaign Freshsales ### Aircall ActiveCampaign Freshsales ### Calendly ActiveCampaign Freshsales ### QuickBooks Online ActiveCampaign Freshsales ### Gravity Forms ActiveCampaign Freshsales ### Airtable ActiveCampaign Freshsales Total Integrations 97 Zapier Users mention that Zapier integrates ActiveCampaign with various tools, automating workflows and data transfers, which they say saves time and reduces manual tasks. WordPress Reviewers report that WordPress integration with ActiveCampaign is vital for lead generation, noting that it simplifies embedding forms and automating follow-ups from their websites. ClickFunnels Users state that integrating ClickFunnels with ActiveCampaign is essential for lead generation and email marketing, which they indicate helps in automating follow-up sequences and managing contacts. Calendly Reviewers say that Calendly integration with ActiveCampaign is crucial for scheduling meetings and automating follow-ups, noting that it streamlines the appointment booking process. WooCommerce Users report that WooCommerce integration with ActiveCampaign is important for syncing orders and customer data, which they note helps in automating email campaigns and managing customer interactions. ActiveCampaign Integrations (97) - [123FormBuilder](https://www.capterra.com/p/122770/123ContactForm/) - [ablefy](https://www.capterra.com/p/242103/elopage/) - [Acuity Scheduling](https://www.capterra.com/p/191978/Acuity-Scheduling/) - [Adobe Acrobat](https://www.capterra.com/p/251329/Adobe-Acrobat-DC/) - [Adobe Illustrator](https://www.capterra.com/p/227125/Adobe-Illustrator/) - [Adobe Photoshop](https://www.capterra.com/p/229092/Adobe-Photoshop/) - [Agentforce](https://www.capterra.com/p/10028966/Agentforce/) - [Airtable](https://www.capterra.com/p/146652/Airtable/) - [Amazon EC2](https://www.capterra.com/p/219781/EC2/) - [Apollo.io](https://www.capterra.com/p/158696/Apollo/) - [Astra Pro](https://www.capterra.com/p/234330/Astra-Pro/) - [BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/) - [Book Like A Boss](https://www.capterra.com/p/180111/Book-Like-A-Boss/) - [Booker](https://www.capterra.com/p/90708/Booker/) - [BookingKoala](https://www.capterra.com/p/162331/BookingKoala/) - [Braze](https://www.capterra.com/p/155423/Appboy/) - [Buildium](https://www.capterra.com/p/47428/Buildium-Property-Management-Software/) - [Calendly](https://www.capterra.com/p/148036/Calendly/) - [Claspo](https://www.capterra.com/p/250967/Claspo/) - [Claude](https://www.capterra.com/p/10011218/Claude/) - [ClickFunnels](https://www.capterra.com/p/156583/ClickFunnels/) - [ClickUp](https://www.capterra.com/p/158833/ClickUp/) - [Cloudbeds](https://www.capterra.com/p/158839/Cloudbeds/) - [CTM](https://www.capterra.com/p/152004/Call-tracking-software/) - [Delphi AI](https://www.capterra.com/p/218667/Delphi-AI/) - [Digistore24](https://www.capterra.com/p/241888/Digistore24/) - [Divi](https://www.capterra.com/p/201958/Divi/) - [Elementor](https://www.capterra.com/p/169468/Elementor/) - [Eventbrite](https://www.capterra.com/p/114949/Eventbrite/) - [Facebook Business Suite](https://www.capterra.com/p/235972/Facebook-Business-Suite/) - [Fillout](https://www.capterra.com/p/10002520/Fillout/) - [Fireflies](https://www.capterra.com/p/197037/Fireflies/) - [Fiverr](https://www.capterra.com/p/239416/Fiverr/) - [GoDaddy Website Builder](https://www.capterra.com/p/182500/GoDaddy-Website-Builder/) - [Google Ads](https://www.capterra.com/p/213339/Google-Ads/) - [Google Workspace](https://www.capterra.com/p/127909/SmartManager-System/) - [Gravity Forms](https://www.capterra.com/p/206381/Gravity-Forms/) - [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) - [HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/) - [Jotform](https://www.capterra.com/p/158456/JotForm-4-0/) - [JustCall](https://www.capterra.com/p/157853/JustCall/) - [Kajabi](https://www.capterra.com/p/154682/Kajabi/) - [Kit](https://www.capterra.com/p/175000/ConvertKit/) - [Klarna](https://www.capterra.com/p/230509/Klarna/) - [Kommo](https://www.capterra.com/p/120048/Kommo/) - [Landingi](https://www.capterra.com/p/146092/Landingi/) - [Leadpages](https://www.capterra.com/p/203635/Leadpages/) - [LearnDash](https://www.capterra.com/p/130248/LearnDash/) - [LinkedIn Marketing Solutions](https://www.capterra.com/p/241612/LinkedIn-Marketing-Solutions/) - [Looker](https://www.capterra.com/p/169053/Looker/) - [ManyChat](https://www.capterra.com/p/206636/ManyChat/) - [Memberium](https://www.capterra.com/p/10006244/Memberium/) - [Microsoft Outlook](https://www.capterra.com/p/227138/Microsoft-Outlook/) - [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/) - [n8n embed](https://www.capterra.com/p/267441/n8n-embed/) - [Notion](https://www.capterra.com/p/186596/Notion/) - [Odoo ERP](https://www.capterra.com/p/10059300/Odoo-ERP/) - [OnceHub](https://www.capterra.com/p/122968/ScheduleOnce/) - [OnePageCRM](https://www.capterra.com/p/157679/OnePageCRM/) - [PandaDoc](https://www.capterra.com/p/131735/PandaDoc/) - [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) - [Plug&Pay](https://www.capterra.com/p/202915/Plug-Pay/) - [Postmark](https://www.capterra.com/p/254711/Postmark/) - [Practice Better](https://www.capterra.com/p/159263/Better/) - [Proposify](https://www.capterra.com/p/133332/Proposify/) - [QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/) - [RegFox](https://www.capterra.com/p/91029/RegFox/) - [RezMagic](https://www.capterra.com/p/121534/RezMagic/) - [RGE Studio](https://www.capterra.com/p/231760/Beefree/) - [Salesforce Platform](https://www.capterra.com/p/206864/Competitive-Compass/) - [SamCart](https://www.capterra.com/p/204117/SamCart/) - [Shopify](https://www.capterra.com/p/83891/Shopify/) - [Shopify Plus](https://www.capterra.com/p/171845/Shopify-Plus/) - [Squarespace](https://www.capterra.com/p/143461/Squarespace/) - [Subsplash](https://www.capterra.com/p/177932/Subsplash/) - [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) - [Systeme.io](https://www.capterra.com/p/198994/Systeme/) - [TechnoMile Contracts Suite](https://www.capterra.com/p/241164/Contracts-Suite/) - [Thinkific](https://www.capterra.com/p/132888/Thinkific/) - [ThriveCart](https://www.capterra.com/p/234835/ThriveCart/) - [Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/) - [Typeform](https://www.capterra.com/p/137289/Typeform/) - [VideoAsk](https://www.capterra.com/p/239248/videoask/) - [WebinarJam](https://www.capterra.com/p/165878/Webinar-Jam/) - [WishList Member](https://www.capterra.com/p/102568/WishList-Member/) - [Wix](https://www.capterra.com/p/169007/Wix/) - [Wix Studio](https://www.capterra.com/p/264956/Wix-Enterprise/) - [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) - [WordPress](https://www.capterra.com/p/131687/WordPress/) - [WordPress.org](https://www.capterra.com/p/10059095/WordPress-org/) - [WPForms](https://www.capterra.com/p/234945/WPForms/) - [Zanda](https://www.capterra.com/p/180530/Power-Diary/) - [Zapier](https://www.capterra.com/p/130182/Zapier/) - [Zendesk AI](https://www.capterra.com/p/10015368/Zendesk-AI/) - [ZeroBounce](https://www.capterra.com/p/169340/ZeroBounce/) - [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) - [Zoom Workplace](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/) Total Integrations 3 Freshdesk Users report that integrating Freshsales with Freshdesk allows seamless ticket management and customer support, which they note enhances post-sales communication and provides a comprehensive view of client interactions. Freshsales Integrations (3) - [Aircall](https://www.capterra.com/p/184709/Aircall/) - [Microsoft Outlook](https://www.capterra.com/p/227138/Microsoft-Outlook/) - [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/) For each product, we show you the most common integrations according to our user reviews and analyze themes in what reviewers say to highlight what you need to know. ## How does the user experience compare on ActiveCampaign vs Freshsales? ### Overall rating 4.6 (2569) 4.5 (623) ### User interface ActiveCampaign Freshsales ### Customer service and support ActiveCampaign Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat Freshsales Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat ## What users say about the pros and cons of ActiveCampaign vs Freshsales ActiveCampaign and Freshsales are two options for crm software users to meet their business needs. Both products have been reviewed on Capterra. Check out what real users say about ActiveCampaign vs Freshsales to find the best fit for you. Users appreciate ActiveCampaign for its robust automation capabilities, noting that it helps automate repetitive tasks and personalize customer journeys. They also value its campaign management tools, highlighting the intuitive interface and precise audience segmentation. Additionally, reviewers find the email automation features comprehensive, allowing for efficient email marketing and customer relationship management. Meanwhile, Freshsales users commend its lead tracking, citing the intuitive lead scoring and automated follow-up system. They also praise its CRM software for being comprehensive and affordable, and its integration capabilities, noting seamless integration with various tools and platforms. However, when it comes to cons, ActiveCampaign users mention its high pricing, indicating that it has increased significantly over time. They also find email management challenging, citing issues with delivery rates and spam filters. Additionally, reviewers note a steep learning curve, indicating it is not beginner-friendly. As for Freshsales, users highlight issues with email management, mentioning difficulties with scheduling and spam management. They also point out problems with billing and support, noting unexpected charges and limited email quotas. Furthermore, reviewers report frequent bugs, indicating that the software often has unresolved issues. \[[2](#source-item-2)\] Pros ActiveCampaign MS Mark S Sales DirectorMachinery, 11 - 50 employeesUsed the software for: More than 2 years. “The AI-powered recommendations further improve campaign performance and lead qualification and with email, SMS, and WhatsApp communication available from one platform, we can engage customers through the channels that work best for them.“ July 13, 2026 MD Mamute Nicholas D Sales and Marketing SpecialistPlastics, 11 - 50 employeesUsed the software for: More than 2 years. “Another standout feature is its multi-channel marketing capabilities, enabling us to coordinate email, SMS and WhatsApp campaigns from a single platform while monitoring engagement across every channel.“ July 6, 2026 Freshsales AS Ade S Client repBanking, 5,001 - 10,000 employeesUsed the software for: 1-2 years. “Fresh sales used under fresh works is a good application for documenting sales pitches, client information and documents.“ July 11, 2025 Bo K Customer Service AmbassadorBanking, 10,001+ employeesUsed the software for: 1-2 years. “Creating several marketing campaigns in a short time is also another best feature of Freshsales, the team can work on them and generate reports to high management and even it can give you a prediction of a campaign over a time line.“ November 24, 2023 Cons ActiveCampaign EP Eric P ERP SupervisorLeisure, Travel & Tourism, 11 - 50 employeesUsed the software for: More than 2 years. “The drawback isn't that big, but it can be annoying in times that demand prompt changes, say during busy tourist season.“ June 20, 2026 DM David M Technical Support EngineerMechanical or Industrial Engineering, 51 - 200 employeesUsed the software for: More than 2 years. “I do not like the fact that deep segmentation and more sophisticated features require time to master; there are moments that I fear that I am not fully utilizing it.“ December 14, 2025 Freshsales S. A Operations ManagerHospitality, 2 - 10 employeesUsed the software for: 1-2 years. “It wasn't made crystal clear when we signed up and in hindsight it's a bit too much of a risk for us, we're in tourism so we work hard on weekends.“ February 26, 2026 S. A Operations ManagerHospitality, 2 - 10 employeesUsed the software for: 1-2 years. “The big issue for us was learning that a key functionality promised in the sales process actually needed a much more expensive plan.“ February 26, 2026 * * * Sources 1. Our research team identified features from vendor websites based on their analysis of what users find valuable or expect from crm software. This list is not exhaustive. For additional features, refer to the vendor’s website. 2. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. They represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. * * * Need Help Deciding Between ActiveCampaign and Freshsales? Talk to a Capterra advisor for free and get results within 15 minutes. 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