ActiveCampaign vs Lead Forensics: Which is a better fit?

Mike: My name is Mike. I'm a small business owner. I'm giving ActiveCampaign a three out of five stars today. Before using ActiveCampaign, I had been doing things pretty manually in terms of sending out email blasts and sort of just general marketing stuff. I had tried a couple of different other companies as well actually after using ActiveCampaign. I tried a couple different ones. I used another one called GetResponse. While I liked using ActiveCampaign better than GetResponse, I did run into some issues trying to incorporate ActiveCampaign into our workflow, but I was able to do the basic job of email marketing and trying to keep track of a flow in terms of emailing prospective clients as well as current clients. Originally, I chose ActiveCampaign because it came recommended from a few different people and for good reason. The program can do a whole lot of different things. It certainly works well if you're looking for a really in-depth platform that you can create content to blast out to your contacts and prospective clients. For me, it was a little bit too in depth almost where it was more than what we needed, so I ended up not using it in the long run. But definitely that was kind of the main reason that I started using it and unfortunately just never really got the hang of it. So I wouldn't say that ActiveCampaign is the easiest program to get started with, to be honest. It does require some back knowledge. I'm not a marketing expert. My partner who is more adept with it also had just some issues sort of getting the whole thing going. It's pretty easy to get a basic template going and to get a funnel going and all that stuff. It is fairly simple, but we did run into some issues and unfortunately the help in terms of the customer service wasn't the best, so we never were really fully able to right the ship. So after using it for almost a year plus, we worked out of using ActiveCampaign. So unfortunately, I wouldn't say the easiest program to get going. If you're an expert, I'm sure that it's a lot easier, but I guess I wouldn't say for beginner users, not the easiest. So if you're thinking about using ActiveCampaign, I would definitely just recommend doing some research on the platform itself just to sort of get acquainted with it and to understand all the in-depth features that it can do, which are definitely plentiful. If you're an expert or advanced user in email marketing and content creation, email templates, you're probably going to have a pretty good time with it. The funnel system is very in depth and very good. If you're a beginner or just sort of looking to get started, I would probably shy away from using something like this unfortunately. It is worth your time to check out. It's definitely a good platform overall. It didn't work for me personally, but that doesn't mean that it won't work for others. So yeah, I mean, if you're watching this, you're probably doing a good amount of due diligence. It's worth spending a little bit of time checking it out. It may fit like a glove for certain businesses and certain types of marketing techniques, but for me, it didn't end up working out unfortunately.

Gary H.: Hi, my name is Gary. I am a marketing specialist in the manufacturing industry, specifically for mining, dredging, and power. And I give Lead Forensics a four out of five rating. Well, like a lot of others in the sales industry, we were using Google Analytics for a majority of our website tracking. And we found that Google Analytics just wasn't cutting it as far as figuring out who our customers were, our potential customers were, and our leads were. We were really looking for some more information, so that's why we considered going with the product from Lead Forensics, and we've found that it has been more than adequate in helping us identify our customers that are visiting, coming back, what pages they're looking at, et cetera. Our company chose Lead Forensics because of the detailed tracking and biographical information that the dashboard offered. We were not finding similar or even close product offerings from other companies, and our past offering from Google Analytics didn't offer near the breadth and depth of information that Lead Forensics offered. So, the dashboard with the warm leads was an excellent resource that we have been leveraging to help grow in our industry, and the biographical information that tells us where our customers are from and what geographic area they're visiting from has been invaluable in building a list of leads and new clients. The onboarding and setup process with Lead Forensics was extremely simple. Our team was able to liaise with the Lead Forensics team. We had a dedicated account manager and problem-solvers on their end, and our account manager has been excellent every step of the way, helping us solve problems and issues. And the setup and startup process was extremely simple. Within a matter of a few hours we were up and running, and we've had virtually no issues and downtime since then. If you're currently using Google Analytics or a similar analytics tracking software, I think Lead Forensics is an excellent tool to add to your arsenal, because there are so many additional things that Lead Forensics adds to the conversation that platforms like Google Analytics just can't do. If you're looking for additional information about the folks that are visiting your website, if you're looking for a daily report of warm leads, I would definitely consider adding Lead Forensics to your repertoire of tools.