--- title: "Compare ActiveCampaign vs Lead Forensics 2026 | Capterra" description: "Unsure of what to choose? Check Capterra to compare ActiveCampaign and Lead Forensics based on pricing, features, product details, and verified reviews." source_url: "https://www.capterra.com/compare/79367-156889/ActiveCampaign-vs-Lead-Forensics" page_type: "comparison" language: "en" --- # ActiveCampaign vs Lead Forensics Features and Cost Comparison Last updated September 17th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: ActiveCampaignLead Forensics2/4 selected [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) [Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/)[4.5 (259)](https://www.capterra.com/p/156889/Lead-Forensics/reviews/) [## ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Starting Price $15.00/month Value-for-Money 4.3 Functionality 4.5 Ease of Use 4.2 Customer Service 4.4 Reviews Sentiment Based on [2,569 reviews](#user-reviews) Positive 2,389 Neutral 118 Negative 62 [## Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/)[4.5 (259)](https://www.capterra.com/p/156889/Lead-Forensics/reviews/) Starting Price $0.01/month Value-for-Money 4.2 Functionality 4.3 Ease of Use 4.5 Customer Service 4.7 Reviews Sentiment Based on [259 reviews](#user-reviews) Positive 241 Neutral 4 Negative 14 ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. Highest Rated ### Klaviyo 4.6 (539) * * * Starting Price $20.00 Usage Based,Per Month Free Trial Free Version * * * User rating 95% of reviewers rated it above 4 stars * * * ### Agile CRM 4.1 (526) * * * Starting Price $8.99 Per Feature Free Trial Free Version * * * User rating 79% of reviewers rated it above 4 stars * * * ### ClickFunnels 4.5 (666) * * * Starting Price $97.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 89% of reviewers rated it above 4 stars * * * ### Nimble 4.4 (1,868) * * * Starting Price $29.90 Per User,Per Month Free Trial Free Version * * * User rating 89% of reviewers rated it above 4 stars * * * What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 3,777 reviews from lead generation software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 81%Fit High performer Feature ratings Lead Capture 4.4 Customizable Branding 4.3 Drip Campaigns 4.7 Engagement Tracking 4.4 Campaign Planning 4.6 \--%Fit Missing features Feature ratings Lead Capture 4.5 Customizable Branding NA Drip Campaigns NA Engagement Tracking NA Campaign Planning NA User satisfaction User satisfaction 4.6 User reviews[2,569](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Ease of use 4.2 Functionality 4.5 Value for money 4.3 Customer support 4.4 User satisfaction 4.5 User reviews[259](https://www.capterra.com/p/156889/Lead-Forensics/reviews/) Ease of use 4.5 Functionality 4.3 Value for money 4.2 Customer support 4.7 Price starts from Price starts from $15Flat Rate, Per Month - Free version - Free trial Price starts from $0.01Per Feature, Per Month - Free version - Free trial Best for Best for Small to midsize businesses through enterprise organizations across ecommerce, retail, education, fitness, SaaS, agencies, franchises, and non-profits. Serves customers in more than 170 countries. Best for Designed for B2B organizations of all sizes - gain exceptional insight into your website visitors, transfer that insight over to your sales, marketing, and account management teams in real-time. ## User reviews Pros & cons MS Mark S. Sales Director > "The AI-powered recommendations further improve campaign performance and lead qualification and with email, SMS, and WhatsApp communication available from..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7183893) EP Eric P. ERP Supervisor > "The drawback isn't that big, but it can be annoying in times that demand prompt changes, say during busy tourist season." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7171921) MND Mamute Nicholas D. Sales and Marketing Specialist > "Another standout feature is its multi-channel marketing capabilities, enabling us to coordinate email, SMS and WhatsApp campaigns from a single platform..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7180630) DM David M. Technical Support Engineer > "I do not like the fact that deep segmentation and more sophisticated features require time to master; there are moments that I fear that I am not fully..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7062259) CA Christopher A. Commercial Director > "Its email management and powerful contact management capabilities are amazing, and this enables our commercial department to easily subdivide our..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7119596) DL Dimitris L. Team Lead > "Decent product with awesome user interface that's unfortunately overshadowed by performance issues, increased downtime and a very poor customer support..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375) MS Mark S. Sales Director > "Another standout feature is the behavioral lead scoring, which identifies high-intent prospects based on customer engagement and enables our sales..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7183893) LW Laura W. Marketing Coordinator > "The customer support is so slow to fix pressing deliverability problems and the high pricing does not give us a good value." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7096080) MND Mamute Nicholas D. Sales and Marketing Specialist > "The AI-powered Active Intelligence features have been invaluable by recommending the best times to send campaigns, optimizing content and helping us..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7180630) MW Mona W. CEO and Founder > "a bit expensive from over 2000 Contacts on and sometimes mails have massive delays (especially when there is a mail flow with several mails in a row)" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6848971) BY Brian Y. Visa Consulting Specialist > "My automated workflows make it simple to establish six-month follow-up sequences that will nurture clients through a waiting period for government..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7077855) Yazmin M. Owner > "No free plan and trial with very limited access." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7176536) EP Eric P. ERP Supervisor > "It has been fairly good for the price, and the customer service has been quick and helpful when we have gotten stuck. Though there may be some..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7171921) Yazmin M. Owner > "It might not be the better option for a small business." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7176536) EP Eric P. ERP Supervisor > "The contact segmentation is very accurate, and I appreciate how easy and simple it is to integrate it with our existing CRM system, it makes going through..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7171921) AG Ana G. Freelancer > "I do feel that the account managers tend to be just glorified customer support, where they don't really help much and I still have to submit support..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6713971) Dan J. COO > "ActiveCampaign offered cost-effective email marketing solutions where many other software could not compete price-wise." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7115517) AW Andrew W. Owner > "Automation builder can feel clunky and knowlege base articles are often too sparse when you need step-by-step guidances" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6800369) LH Louise H. Front Office Manager > "ActiveCampaign metrics reports provide very useful insights about our campaigns that help us to evaluate their performances and make necessary changes to..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808) MH Marcus H. CEO > "There are also occasional issues with reliability—some features don’t always work as expected. While this might not be unique to ActiveCampaign, it’s..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691) LH Louise H. Front Office Manager > "There are very impressive task automations in ActiveCampaign that allows us to automate the routine marketing tasks like email follow ups." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808) SM Selena M. Singing Coach > "Eventually someone told me that it was an issue with a deep tech issue of the platform and that would take a lot of time to resolve." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) RS Rhea S. Internal Sales Executive > "ActiveCampaign gives us useful performance insights and reports that help us take informed actions to improve returns from our marketing campaigns." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6507695) DE Duncan E. Web Specialist > "Now we have to spend time and money moving because we don't want to be held hostage with continual price increases and no viable options to downgrade or..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6705737) VR Verified Reviewer Sr People Ops > "It's a secure way to ensure that processes happen correctly and the customer support team and implementation team always remained attentive to our..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628) ST Sarah T. Health Coach > "sometimes I find it tricky to choose the right form and/or when having multiple tags for segmenting" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6644647) MS Mark S. Sales Director > "We've seen our sales grow by 33% And the improvement across our team even helped me earn employee of the year 2025." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7183893) MM Maurizia M. CEO > "This pricing policy is to me very draining and it means that at some point I will be forced to change provider due to unjustified expenses." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6860028) CN Christophe N. Thérapist > "ActiveCampaign allows me to easily manage communication campaigns with my audience." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121) CO Chris O. President > "The platform's visual design and user interface aren't quite as polished or modern as competitors like HubSpot." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6579310) VR Verified Reviewer Sr People Ops > "The email management tools allows us to have good control over our campaigns and contacts/prospects." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628) DL Dimitris L. Team Lead > "Our forms were not capturing leads for 4 months." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375) LH Louise H. Front Office Manager > "It has helped us to attract and capture new customers by giving us an efficient platform to communicate with leads during campaigns." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808) JP Jonathan P. CEO > "I am using AC to send automated sequences to my leads, but I am not using the campaign features, and I am considering swtiching to another tool if I can't..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6456159) GC Graziana C. Customer Operations Lead > "I like the personalized nature of ActiveCampaign, something that gives specific messages to specific clients" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7079738) DK Dan K. Founder > "I want to downgrade and they won't let me until my next renewal in a year." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890) MND Mamute Nicholas D. Sales and Marketing Specialist > "Our marketing efforts have reached a new level of efficiency and effectiveness with ActiveCampaign." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7180630) DK Dan K. Founder > "There are many issues: 1) the system has a steep learning curve." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890) RM Rachel M. Digital Campaign Executive > "The automation workflows are a game-changer, and the reporting tools are awesome for tracking your results." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6578401) CB CASPAR B. Digital Marketing Manager > "Not easy to track UTM data through forms." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) ZZ Zandalee Z. Senior Analyst Programmer > "ActiveCampaign offers capabilities which allows me to automate marketing in real-time." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6493055) DB Divan B. Operations Manager > "Also the agent "sent" a payment link for a monthly subscription, but when you follow prompts on the actual site to buy a license, that is not an option so..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440952) BL Billy L. Operations > "The segments and tag functions make it easy to split up a list of contacts into different categories and send out more personalised emails" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040) FG Francesco G. Partner > "the prices have gone up consistently without a serious improvement in features despite their position in the market, their integration with woocommerce..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6114791) KP Khevana P. Tech Lead > "We have been using ActiveCampaign for the last few years and have lots of automation and customization based on Active Campaign." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6503130) SM Selena M. Singing Coach > "It was good in many ways but the issue I described above was extremely frustrating and disappointing and is part of the reason I'm leaving." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) FG Fabrizio G. Design Lead > "This platform has the most profitable marketing campaigns management and monitoring capabilities." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7038963) RA Rahman A. Marketing Specialist > "This can get a little messy, especially when you are dealing with  multiple campaigns." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853) BL Billy L. Operations > "Activecampaign is a great way to store a central contact list and send out marketing emails - that's what I use it for" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040) KS Kathryn S. Owner > "They continued to explain in increasingly simple language as though I just didn't understand how this was totally reasonable." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123) WH Wilberth H. Asesor Inmobiliario > "The automatization tools are very useful and give me flexibility to design any strategy that is best for my business." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6871583) CB CASPAR B. Digital Marketing Manager > "Bad usability and very buggy." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) CN Christophe N. Thérapist > "Thanks to the integration of artificial intelligence, this work is greatly accelerated for a truly professional result." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121) KS Kathryn S. Owner > "Decent features but outrageous pricing practices." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123) JF Joe F. Associate Professor of Law > "It allows us to strategize our marketing campaigns in order to make them more successful." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6720501) SM Selena M. Singing Coach > "So I gave up on that automation and others like it." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) SM Selena M. Singing Coach > "The customer support has been really helpful, they've given me all the time I needed to understand my problems and provide tailored solutions." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) PC Prachi C. developer > "Additionally, the pricing structure can become quite expensive as the contact list grows, which might not be ideal for smaller businesses or those with..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6406150) MH Marcus H. CEO > "Additionally, the API is well-documented and versatile, offering seamless integration with other tools and platforms." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691) NS Niraj S. Alliance Lead > "UI feels outdated: Not as smooth as competitiors" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6710630) MA Mitusha A. Developer > "ActiveCampaign has helped me gain leads via social marketing content and get the information on the internal Slack channel and Salesforce that is visible..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6061447) ClJ Céline J. Social Media Manager > "We also noticed that getting in touch with human support tends to be impossible." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6873052) MH Marcus H. CEO > "The advanced automations are incredibly powerful, allowing for highly personalized and efficient workflows." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691) BA Brenda A. sales leader > "The lead management wasn't that great, or user friendly. If you added contacts, you had to remove old contacts - seems that could be better..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6234656) RA Rahman A. Marketing Specialist > "The integrated CRM also helped me maintain clean and responsive customer lists." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853) CH Colleen H. VP of Marketing > "Everything takes TEN TIMES LONGER TO COMPLETE ANYTHING with Active Campaign than any other marketing automation/email system I have ever used in my 20..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234) John G. Supply Chain Managing Officer > "It helped us revolutionize our marketing strategies allowing us to have more result-oriented marketing efforts which has seen us grow our customers number..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6012843) CB CASPAR B. Digital Marketing Manager > "Not easy to manage contact lists." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) GM Gary M. reviewer > "The stage is a unique advantage in robotizing Client Experience (CX) for different perspectives like offers, lead magnets, bulletins, and changes in..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6130750) CH Colleen H. VP of Marketing > "Non-intuitive, difficulty formatting, you are constantly searching for how to do things, and my favorite - just doesn't save what you are working on,..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234) MG Marco G. CEO > "Versatility: I find that it provides a range of tools for various aspects of customer engagement, from email marketing to workflow automation and CRM..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6150623) DM Dardan M. Sr Commercial Partnerships Manager > "It can be tedious to sometimes add contact manually and it doesnt tell me what contacts are already in a deal with a colleague of mine" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6095623) MR Michelle R. Business Consultant > "I know that ActiveCampaign has a lot of features which when utilized could really deliver a great email campaign, email management, CRM and much more...." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___5040070) AK Aleksandra K. Owner > "Sometimes it is loading slowly and there are sometimes (not often) bugs when I want to change the text auf my Email." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6462302) CB CASPAR B. Digital Marketing Manager > "Email campaigns and automations work and are sent out in a timely manner." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) CH Colleen H. VP of Marketing > "Every time anyone on our team uses it, it never works properly and we lose information all the time (Customer Service was of no help in this area)." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234) JF Joe F. Associate Professor of Law > "ActiveCampaign has reliable task automations that help perform the routine tasks quickly." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6720501) VR Verified Reviewer Web Developer > "It can be expensive for the small businesses" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6680557) Cynthia N. Founder > "I like the automation builder." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7114873) FG Francesco G. Partner > "This is why whenever there is any custom woocommerce integration to deal with we tend not to advice for Active Campaign." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6114791) KP Khevana P. Tech Lead > "We have been using ActiveCampaign for the last few years and have lots of automation and customization based on Active Campaign." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6503130) AW Andrew W. Owner > "Automation builder can feel clunky and knowlege base articles are often too sparse when you need step-by-step guidances" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6800369) SM Selena M. Singing Coach > "I like the user interface, the bold presentation and navigation make it feel friendly and easy to use." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) CO Chris O. President > "The platform's visual design and user interface aren't quite as polished or modern as competitors like HubSpot." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6579310) Hilda N M. Creative Graphic raphic Designer > "It's technical team is usually available 24/7 because everytime I have sent an enquiry email or called they always respond and guide me accordingly to be..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___5090325) CB CASPAR B. Digital Marketing Manager > "Bad usability and very buggy." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) JR James R. Digital Marketing Specialist > "With its powerful features and intuitive interface, I can easily create and send targeted emails to my subscribers. Plus, the automation features make it..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4601078) CH Colleen H. VP of Marketing > "Non-intuitive, difficulty formatting, you are constantly searching for how to do things, and my favorite - just doesn't save what you are working on,..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234) CO Chris O. President > "As an agency and website developer, I like that it's very customizable in terms of integrating with other platforms." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6579310) FG Francesco G. Partner > "This is why whenever there is any custom woocommerce integration to deal with we tend not to advice for Active Campaign." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6114791) MS Martin S. CTO > "It can be easily integrated into other 3rd party tools." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6606658) VR Verified Reviewer Marketing Manager > "The downside could be the lack of integration into other platforms such as Zoom webinars." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4347165) BS Biswajit S. software development > "CRM integration: ActiveCampaign integrates with popular CRMs such as Salesforce and HubSpot, allowing businesses to manage their contacts and leads in one..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4645936) KC Kelsey C. Creative Lead - Digital Marketing > "It has poor backend integration capability and lack offline access." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4967509) VR Verified Reviewer CRM Consultant > "ActiveCampaign also allows you to integrate easily with other softwares so you only end up paying for what you need." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4275734) VR Verified Reviewer CTO > "All of this makes the experience of woo-commerce data integration painful, mainly because of the incapacity of solving problems related to Deep Data..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___3418576) SM Selena M. Singing Coach > "I like the user interface, the bold presentation and navigation make it feel friendly and easy to use." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) CB CASPAR B. Digital Marketing Manager > "Not easy to track UTM data through forms." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) Cynthia N. Founder > "My experience with ActiveCampaign so far has been easy and straight forward." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7114873) KS Kathryn S. Owner > "They continued to explain in increasingly simple language as though I just didn't understand how this was totally reasonable." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123) MA Matteo A. CFO > "Friendlyness, easy to use, functionality" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6734171) CB CASPAR B. Digital Marketing Manager > "Not easy to manage contact lists." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) AC Alejandra C. Ceo and Mentor of Realtor Factory > "Is easy to use." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6731318) SR Shaunna R. Founder > "AC is way too hard to use." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6549073) MS Mark S. Sales Director > "Another standout feature is the behavioral lead scoring, which identifies high-intent prospects based on customer engagement and enables our sales..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7183893) EP Eric P. ERP Supervisor > "The drawback isn't that big, but it can be annoying in times that demand prompt changes, say during busy tourist season." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7171921) EP Eric P. ERP Supervisor > "It has been fairly good for the price, and the customer service has been quick and helpful when we have gotten stuck. Though there may be some..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7171921) DL Dimitris L. Team Lead > "Decent product with awesome user interface that's unfortunately overshadowed by performance issues, increased downtime and a very poor customer support..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375) RS Rhea S. Internal Sales Executive > "ActiveCampaign gives us useful performance insights and reports that help us take informed actions to improve returns from our marketing campaigns." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6507695) AG Ana G. Freelancer > "I do feel that the account managers tend to be just glorified customer support, where they don't really help much and I still have to submit support..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6713971) VR Verified Reviewer Sr People Ops > "It's a secure way to ensure that processes happen correctly and the customer support team and implementation team always remained attentive to our..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628) ClJ Céline J. Social Media Manager > "We also noticed that getting in touch with human support tends to be impossible." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6873052) [View Reviews](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Shane R. Senior Marketing Executive > "Being able to pinpoint customer interest gives our sales team more targeted insights, while also helping marketing efforts in promoting the most relevant products..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7150261) LR Laurence R. Business Development Manager > "The only minor drawback is not knowing exactly who is viewing our content; however, we recognise this isn't a limitation of the system, but rather an impossible..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7112148) EA Emma A. Head of Marketing > "It allows us to find customers with buying intent by setting up the product to show prospects on key buying pages such as pricing." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7138959) VR Verified Reviewer Marketing manager > "One downside is that the pricing can feel high relative to the measurable return, especially when not all identified leads convert into concrete sales..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7070884) Maciek P. Operations Manager > "Even with the occasional wrong company match or missing contact name, the behavioural insights and PPC tracking alone make it a totally solid tool for our team." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7126895) Tammy S. Marketing Manager > "At present, we are unable to integrate it directly with our CRM, which means some manual handling of data is required." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7102099) Maciek P. Operations Manager > "It turns anonymous web traffic into actionable data, letting us clearly see which marketing channels work best and what our prospects actually care about." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7126895) VR Verified Reviewer Business Development Team Member > "Something I have felt is a negative ( But may be outside of anybody's control to change ) is the ability to see who has been viewing our website within an..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7011161) Dan N. Relationship Manager > "Overall, it’s been a great system for capturing data and creating opportunities to engage with prospective clients. When used consistently, it’s a valuable tool..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7135222) VR Verified Reviewer Sales Account Executive > "The reports export too much information, that might not be necessary." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7122039) VR Verified Reviewer Marketing manager > "It provides clear insights into which companies visit our website, which pages they view (page insights), and where those visitors come from." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7070884) IB India B. Business Development > "sometimes when they leave the number its the office number which then doesn't help getting hold of the actual department or team." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7032438) NG Neal G. Sales Manager > "It gives us an overview of customer demands and requirments and helps funnel our energy in the right areas." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7149746) VR Verified Reviewer Commercial Director > "We've been a long term customer of Lead Forensics, price hikes each year without improving the software has made it difficult to justify this software over..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6803238) NG Neal G. Sales Manager > "The platform gives us valuable insight into how prospects are interacting with us, which has helped us target our sales efforts more effectively." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7149746) SB Sasha B. Sales Executive > "Not being able to find out who exactly from a company was on the website, there aren't many contacts that have contact numbers so can sometimes be difficult to get..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6842454) IF Islam F. Sales Coordinator > "It has become a valuable addition to our lead generation process by providing visibility into website traffic that would otherwise remain anonymous." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7182676) EB Eloise B. Senior Inbound SDR > "Some of the company data is occasionally inaccurate e.g. number of employees so acting with due diligence and further research is important." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6793799) LS Lianne S. Senior Marketing Admin > "I liked the insight it has given us to see who has visited our website, even when they don't fill out a form it allowed me to make more detailed, informative..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7027805) SM Silvan M. CEO > "As an SME based in Switzerland, where many employees are not fluent in English, this can present a barrier to broader internal adoption and ease of use across..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6767244) VC Victoria C. Sales Executive > "The platform delivers real-time insights into which companies are visiting our website, even if they don't fill out a form. " [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7032432) MD Matthew D. Sales and Marketing Director > "It can be a bit frustrating when a large organisation visits and trying to use the filters to narrow down the role or person selection is clunky." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6820116) LB Louise B. Administrator > "The contacts list tool enables you to reach out to potential new customers with ease and efficiency." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7135068) PM Peter M. Sales > "Not all web visits lead to leads as information such as contacts cant be found due to companies being too large." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6658750) IF Islam F. Sales Coordinator > "Lead Forensics has given our sales team valuable insight into companies visiting our website that we would not have identified otherwise." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7182676) James T. Head of Marketing > "Can be a little slow to load if spanning over a long period of time. " [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7086592) Hector M. Business Development Manager > "That has directly supported smarter outreach, better prioritisation, and the ability to identify contacts to begin building relationships with the right people at..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7095431) CB CASPAR B. Digital Marketing Manager > "Interface possibly a bit dated, but doesn't affect usability." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7024413) JB Joe B. Sales Director > "The insight we receive to understand the quality of the traffic to our website to help us understand and improve our marketing, and to help us establish new leads..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6810558) NB Natassja B. CEO > "Sometimes when very large companies and corporates are on our website, it is almost impossible to find the right person or department to reach out to." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6833487) ED EHSAN D. Director > "The platform effectively bridges the gap between anonymous web traffic and actionable sales intelligence, enabling our team to identify high-potential leads we..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6825663) TB Tove B. Brand and Marketing Manager > "The portal loading times are pretty slow so it can take a while to gather information sometimes." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6664061) Hayley Y. Marketing Manager - Oil and Gas > "Having access to potential contacts by job title within the visiting companies is a powerful tool for marketing." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7136645) VR Verified Reviewer Technical Sales Engineer > "The online portal can sometimes be slightly slow." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7017724) PF Phil F. CMO > "Lead Forensics is a great all-round tool for tracking campaign and other marketing efforts without the need to sit and wait for people to trigger forms or reach..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6658675) DF David F. Head of Sales > "Tracking the individual down using external tools can be extremely difficult at times." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6795134) SR Sara R. Lead generation manager > "The leads manager function allows me to track the progress of leads within the sales team easily." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7010747) PP Paige P. Business Team > "It makes it longer to process your new leads." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7032444) CA Connor A. sdr > "as an SDR, it helps my job daily and gives me insights of what companies to go after whilst also indicating what pages companies are looking at on our website..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6607246) James W. Sales Executive > "Does not give you the information of the specific person who looked at the website." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7001535) LR Lewis R. Marketing Manager > "Lead Forensics does what it says on the tin, seamlessly turning numeric website data into useful and actionable insights about which companies are interested in..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6564925) MS Mike S. Business Development Manager > "It occasionally made it harder to qualify leads quickly." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6826565) RB Richelle B. Head of Sales Support > "I find Leaf Forensics to be helpful in identifying prospects and also understanding existing customers." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7162610) VR Verified Reviewer Urethane Fellow > "autogenerated reports fail repeatedly." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6787486) AN Adam N. Head of Marketing > "Lead Forensics is easy to use, with video guides attached to every piece of functionality, which has allowed our team to work autonomously from day one." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7175153) AF Amy F. Sales and Marketing Operations Manager > "Data Accuracy: Occasionally, the data might not be 100% accurate, requiring manual verification." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6413791) LR Luca R. Sales Data Administrator > "The dashboard is easy to navigate, we have not run into any glitchy technical issues, and having a reliable, communicative support team makes the whole platform a..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7153338) BS Brian S. Product Marketing > "There is really no way of seeing if this thing will actually work unless you commit to a year subscription. And my situation, the leads I was seeing were just..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___5027767) LB Louise B. Administrator > "Being able to categorise websites to filter out any non-relevant companies is very helpful." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7135068) VR Verified Reviewer CEO > "The customer service: the customer service is very poor, the customer success team forces clients to stay onboard even if your company is not using the service and..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___4525740) MN Mark N. Senior Account Manager > "The real-time reporting on visits via the Latest Visits section of the Dashboard helps us procatively react to opportunities immediately as they arise." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6848588) RH Randall H. Director of Sales and Marketing > "Some of the reports were difficult to set up without help from our Lead Forensics customer support guy." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6404645) CJ Chris J. Commercial Director > "Always goes out of his way to really understand your business and makes you aware of many other benefits such as the various stats and reports available to you..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6694823) BS Brian S. Product Marketing > "I was also oversold on the HubSpot integration. " [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___5027767) Charlotte H. Business Development Team Manager > "Ultimately using LF can provide a competitive edge, allowing businesses to engage with leads at the right moment and increase conversion rates." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7011259) VR Verified Reviewer Managing Director > "Unfortunately as more businesses had staff working from home, the data and product that LF provided us was no longer fit for purpose." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#GetApp___4915752) NG Neal G. Sales Manager > "Their proactive support and account and subscription management has helped us get most value from the platform." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7149746) VR Verified Reviewer Managing Director > "I am very disappointed in Lead Forensics and happy to share my feedback as the treatment from LF after being a loyal customer since \[sensitive content hidden\] was..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#GetApp___4915752) Sheridan R. Marketing and Communications Officer > "Our Customer Success Manager has really taken the time to get to know our business and customer base, offering suggestions on how we can improve our content and..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7090110) AM Asif M. Sales and Marketing Director > "It did help us at the beginning but most of the data were not accurate which resulted in us waiting for our contract to finish with them." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___3667981) PF Phil F. CMO > "We have visibility of where our limited budgets should be spent while also being able to start a conversation with prospects via LinkedIn contact info that Lead..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6658675) VR Verified Reviewer Co-founder > "IP databases aren't exactly accurate and sometimes the company is categorised by their HQ, which means that if an office in Italy reviewed your products you still..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___2608276) JM Jack M. Business Development Advisor > "The visit history is the most insightful as it allows us to have conversation starters when contacting the clients." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7027685) Austin G. President > "Not only is the tool completely useless to us (we get the exact same data in our CRM for FREE - than you Hubspot) but their customer service is horrendous and they..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___2551449) Tammy S. Marketing Manager > "It moves us beyond anonymous traffic and allows us to prioritise outreach based on real engagement." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7102099) KA Katy A. Vice President > "We reached out multiple times and they either ignores us completely or offered the same weak solution and excuses." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___2803407) CM Colby M. Business Development Manager > "We currently dominate one industry sector and Lead Forensics has given us the knowledge and insights into how many additional industries are looking at our..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7000775) KA Katy A. Vice President > "I stopped making payments thinking they would reach out and help find a solution and for over two months we heard NOTHING." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___2803407) PM Peter M. Sales > "Lead forensics as an amazing Sales tool- it has become an amazing tool for warm sales leads- 20-30% of which become quotes or orders" [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6658750) Austin G. President > "Their sales team is super pushy and just wants to make a sale." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___2551449) NS Noelani S. VP of Commercial Strategy > "He has provided us with progressive steps to use the tool to its fullest abilities (my bandwidth did not allow me to implement and begin using all aspects of the..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6603102) KA Katy A. Vice President > "We complained and they said we did not have enough "training" but" [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___2803407) SM Silvan M. CEO > "The frequent video calls with knowledgeable professionals were especially helpful—they guided us step by step and enabled us to better understand the platform’s..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6767244) CB CASPAR B. Digital Marketing Manager > "Interface possibly a bit dated, but doesn't affect usability." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7024413) Maciek P. Operations Manager > "Lead Forensics is a massive upgrade for our marketing and sales alignment." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7126895) BS Brian S. Product Marketing > "I was also oversold on the HubSpot integration. " [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___5027767) JM Jack M. Business Development Advisor > "Lead Forensics allows our team to gain an insight into potential leads and is a great way to expand our contacts." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7027685) IB India B. Business Development > "sometimes when they leave the number its the office number which then doesn't help getting hold of the actual department or team." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7032438) Hector M. Business Development Manager > "sensitive content hidden\]supported the onboarding process and helped ensure we were configured in a way that matched my goals from the outset." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7095431) SM Silvan M. CEO > "As an SME based in Switzerland, where many employees are not fluent in English, this can present a barrier to broader internal adoption and ease of use across..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6767244) LB Louise B. Administrator > "I find Lead Forensics user friendly with a clear layout." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7135068) VR Verified Reviewer CEO > "The customer service: the customer service is very poor, the customer success team forces clients to stay onboard even if your company is not using the service and..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___4525740) SC Suzanne C. General Manager > "LF are also continually improving and providing us with options to add and grow what we are doing." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6546397) RH Randall H. Director of Sales and Marketing > "Some of the reports were difficult to set up without help from our Lead Forensics customer support guy." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6404645) [View Reviews](https://www.capterra.com/p/156889/Lead-Forensics/reviews/) ## User interface [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) 4.56 (2,569) [Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/) 4.51 (259) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Activity Dashboard 207 Important Activity Tracking 150 Important AI Copilot 120 Important ActiveCampaign Top features 47/47 - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Autoresponders - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Segmentation - Chat/Messaging - Contact Database - Contact Management - Conversion Tracking - CRM - Customer Segmentation - Customizable Branding - Customizable Templates - Data Import/Export - Drag & Drop - Drip Campaigns - Email Management - Email Marketing - Email Tracking - Engagement Tracking - Event Triggered Actions - Forms Management - Generative AI - Landing Pages/Web Forms - Lead Capture - Lead Management - Lead Nurturing - Lead Qualification - Lead Scoring - Lead Segmentation - Lead Verification/Validation - Multi-Campaign - Multi-Channel Marketing - Pipeline Management - Prospecting Tools - Real-Time Notifications - Reporting & Statistics - Search/Filter - Social Media Integration - Template Management - Third-Party Integrations - Web Forms [See all features](https://www.capterra.com/p/79367/ActiveCampaign/#features) Lead Forensics 20/47 - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Autoresponders - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Segmentation - Chat/Messaging - Contact Database - Contact Management - Conversion Tracking - CRM - Customer Segmentation - Customizable Branding - Customizable Templates - Data Import/Export - Drag & Drop - Drip Campaigns - Email Management - Email Marketing - Email Tracking - Engagement Tracking - Event Triggered Actions - Forms Management - Generative AI - Landing Pages/Web Forms - Lead Capture - Lead Management - Lead Nurturing - Lead Qualification - Lead Scoring - Lead Segmentation - Lead Verification/Validation - Multi-Campaign - Multi-Channel Marketing - Pipeline Management - Prospecting Tools - Real-Time Notifications - Reporting & Statistics - Search/Filter - Social Media Integration - Template Management - Third-Party Integrations - Web Forms [See all features](https://www.capterra.com/p/156889/Lead-Forensics/#features) ### Recognition ActiveCampaign is recognized as a top-rated tool in 5 Capterra Shortlist reports No recognitions have been awarded to Lead Forensics ### Deployment & support ActiveCampaign Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Lead Forensics Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details ActiveCampaign - By ActiveCampaign - Located in United States - Founded in 2003 Lead Forensics - By Lead Forensics - Located in United Kingdom - Founded in 2009 ## Popular Comparisons [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Brevo Marketing Platform](https://www.capterra.com/p/132996/brevo/)[4.62 (3,521)](https://www.capterra.com/p/132996/brevo/reviews/) $15/month Price $9/month 4.5 Features 4.5 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/79367-132996/ActiveCampaign-vs-brevo) [Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/)[4.51 (259)](https://www.capterra.com/p/156889/Lead-Forensics/reviews/) vs [Seamless](https://www.capterra.com/p/207295/Seamless-AI/)[4.53 (590)](https://www.capterra.com/p/207295/Seamless-AI/reviews/) $0.01/month Price Contact vendor for pricing 4.3 Features 4.5 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/156889-207295/Lead-Forensics-vs-Seamless-AI) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,324)](https://www.capterra.com/p/136603/MailerLite/reviews/) $15/month Price $12/month 4.5 Features 4.5 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/79367-136603/ActiveCampaign-vs-MailerLite) [Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/)[4.51 (259)](https://www.capterra.com/p/156889/Lead-Forensics/reviews/) vs [useArtemis](https://www.capterra.com/p/267486/useArtemis/)[4.73 (171)](https://www.capterra.com/p/267486/useArtemis/reviews/) $0.01/month Price $29/month 4.3 Features 4.6 4.5 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/156889-267486/Lead-Forensics-vs-useArtemis) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.35 (2,953)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $15/month Price $12/month 4.5 Features 4.2 4.2 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-79367/Constant-Contact-vs-ActiveCampaign) [Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/)[4.51 (259)](https://www.capterra.com/p/156889/Lead-Forensics/reviews/) vs [Dripify](https://www.capterra.com/p/215082/Dripify/)[4.70 (477)](https://www.capterra.com/p/215082/Dripify/reviews/) $0.01/month Price $39/month 4.3 Features 4.4 4.5 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/156889-215082/Lead-Forensics-vs-Dripify) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (656)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) $15/month Price $9/month 4.5 Features 4.5 4.2 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/79367-147415/ActiveCampaign-vs-EmailOctopus) [Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/)[4.51 (259)](https://www.capterra.com/p/156889/Lead-Forensics/reviews/) vs [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,256)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) $0.01/month Price $15/month 4.3 Features 4.4 4.5 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/156889-171840/Lead-Forensics-vs-HubSpot-Marketing) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.82 (2,129)](https://www.capterra.com/p/198994/Systeme/reviews/) $15/month Price $17/month 4.5 Features 4.7 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/79367-198994/ActiveCampaign-vs-Systeme) [Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/)[4.51 (259)](https://www.capterra.com/p/156889/Lead-Forensics/reviews/) vs [Cognism](https://www.capterra.com/p/169083/Cognism/)[4.70 (263)](https://www.capterra.com/p/169083/Cognism/reviews/) $0.01/month Price $1000/month 4.3 Features 4.6 4.5 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/156889-169083/Lead-Forensics-vs-Cognism) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)[4.65 (912)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) $15/month Price $14.99/month 4.5 Features 4.6 4.2 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/79367-178819/ActiveCampaign-vs-EngageBay-Marketing) [Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/)[4.51 (259)](https://www.capterra.com/p/156889/Lead-Forensics/reviews/) vs [Linked Helper 2](https://www.capterra.com/p/230521/Linked-Helper-2/)[4.91 (278)](https://www.capterra.com/p/230521/Linked-Helper-2/reviews/) $0.01/month Price $15/month 4.3 Features 4.8 4.5 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/156889-230521/Lead-Forensics-vs-Linked-Helper-2)