# Compare ActiveCampaign vs Lead Forensics 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare ActiveCampaign and Lead Forensics based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/79367-156889/ActiveCampaign-vs-Lead-Forensics

---

# ActiveCampaign vs Lead Forensics Features and Cost Comparison

Last updated April 27th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

ActiveCampaignLead Forensics2/4 selected

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

[Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/)[4.5 (243)](https://www.capterra.com/p/156889/Lead-Forensics/reviews/)

[## ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

Starting Price

$15.00/month

Value-for-Money

4.3

Functionality

4.5

Ease of Use

4.2

Customer Service

4.4

Reviews Sentiment

Based on [2,561 reviews](#user-reviews)

Positive

2,381

Neutral

118

Negative

62

[## Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/)[4.5 (243)](https://www.capterra.com/p/156889/Lead-Forensics/reviews/)

Starting Price

$0.01/month

Value-for-Money

4.2

Functionality

4.3

Ease of Use

4.5

Customer Service

4.7

Reviews Sentiment

Based on [243 reviews](#user-reviews)

Positive

226

Neutral

4

Negative

13

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What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 3,690 reviews from lead generation software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

82%Fit

High performer

Feature ratings

Lead Capture

4.4

Drip Campaigns

4.7

Engagement Tracking

4.4

Email Management

4.6

Customizable Branding

4.3

\--%Fit

Missing features

Feature ratings

Lead Capture

4.5

Drip Campaigns

NA

Engagement Tracking

NA

Email Management

NA

Customizable Branding

NA

User satisfaction

User satisfaction

4.6

User reviews[2,561](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

Ease of use

4.2

Functionality

4.5

Value for money

4.3

Customer support

4.4

User satisfaction

4.5

User reviews[243](https://www.capterra.com/p/156889/Lead-Forensics/reviews/)

Ease of use

4.5

Functionality

4.3

Value for money

4.2

Customer support

4.7

Price starts from

Price starts from

$15Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

$0.01Per Feature, Per Month

-   Free version
-   Free trial

Best for

Best for

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work.

Best for

Designed for B2B organizations of all sizes - gain exceptional insight into your website visitors, transfer that insight over to your sales, marketing, and account management teams in real-time.

## User reviews

Pros & cons

CA

Christopher A.

Commercial Director

> "Its email management and powerful contact management capabilities are amazing, and this enables our commercial department to easily subdivide our..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7119596)

DM

David M.

Technical Support Engineer

> "I do not like the fact that deep segmentation and more sophisticated features require time to master; there are moments that I fear that I am not..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7062259)

BY

Brian Y.

Visa Consulting Specialist

> "My automated workflows make it simple to establish six-month follow-up sequences that will nurture clients through a waiting period for government..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7077855)

JP

Jonathan P.

CEO

> "I am using AC to send automated sequences to my leads, but I am not using the campaign features, and I am considering swtiching to another tool if I..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6456159)

GC

Graziana C.

Customer Operations Lead

> "I like the personalized nature of ActiveCampaign, something that gives specific messages to specific clients"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7079738)

LW

Laura W.

Marketing Coordinator

> "The customer support is so slow to fix pressing deliverability problems and the high pricing does not give us a good value."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7096080)

Dan J.

COO

> "ActiveCampaign offered cost-effective email marketing solutions where many other software could not compete price-wise."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7115517)

MW

Mona W.

CEO and Founder

> "a bit expensive from over 2000 Contacts on and sometimes mails have massive delays (especially when there is a mail flow with several mails in a row)"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6848971)

LH

Louise H.

Front Office Manager

> "ActiveCampaign metrics reports provide very useful insights about our campaigns that help us to evaluate their performances and make necessary..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808)

DB

Divan B.

Operations Manager

> "Also the agent "sent" a payment link for a monthly subscription, but when you follow prompts on the actual site to buy a license, that is not an..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440952)

LH

Louise H.

Front Office Manager

> "There are very impressive task automations in ActiveCampaign that allows us to automate the routine marketing tasks like email follow ups."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808)

DL

Dimitris L.

Team Lead

> "Decent product with awesome user interface that's unfortunately overshadowed by performance issues, increased downtime and a very poor customer..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375)

Jaden T.

Writer

> "It features so many tools that you can use to build email or SMS automations that can be triggered or respond to a customer's actions."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6321098)

MM

Maurizia M.

CEO

> "This pricing policy is to me very draining and it means that at some point I will be forced to change provider due to unjustified expenses."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6860028)

PC

Prachi C.

developer

> "Additionally, the comprehensive reporting and analytics tools provide valuable insights into campaign performance, helping to optimize marketing..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6406150)

PC

Prachi C.

developer

> "Additionally, the pricing structure can become quite expensive as the contact list grows, which might not be ideal for smaller businesses or those..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6406150)

RS

Rhea S.

Internal Sales Executive

> "ActiveCampaign gives us useful performance insights and reports that help us take informed actions to improve returns from our marketing campaigns."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6507695)

CH

Colleen H.

VP of Marketing

> "Everything takes TEN TIMES LONGER TO COMPLETE ANYTHING with Active Campaign than any other marketing automation/email system I have ever used in my..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234)

NM

Ngechu M.

Full-stack Developer

> "ActiveCampaign enables me to create, customize and send high volume outbound marketing emails."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6443094)

AG

Ana G.

Freelancer

> "I do feel that the account managers tend to be just glorified customer support, where they don't really help much and I still have to submit support..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6713971)

VR

Verified Reviewer

Sr People Ops

> "It's a secure way to ensure that processes happen correctly and the customer support team and implementation team always remained attentive to our..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628)

CH

Colleen H.

VP of Marketing

> "Non-intuitive, difficulty formatting, you are constantly searching for how to do things, and my favorite - just doesn't save what you are working on,..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234)

WH

Wilberth H.

Asesor Inmobiliario

> "The automatization tools are very useful and give me flexibility to design any strategy that is best for my business."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6871583)

AK

Aleksandra K.

Owner

> "Sometimes it is loading slowly and there are sometimes (not often) bugs when I want to change the text auf my Email."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6462302)

CN

Christophe N.

Thérapist

> "ActiveCampaign allows me to easily manage communication campaigns with my audience."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121)

AW

Andrew W.

Owner

> "Automation builder can feel clunky and knowlege base articles are often too sparse when you need step-by-step guidances"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6800369)

VR

Verified Reviewer

Sr People Ops

> "The email management tools allows us to have good control over our campaigns and contacts/prospects."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628)

CH

Colleen H.

VP of Marketing

> "Every time anyone on our team uses it, it never works properly and we lose information all the time (Customer Service was of no help in this area)."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234)

LH

Louise H.

Front Office Manager

> "It has helped us to attract and capture new customers by giving us an efficient platform to communicate with leads during campaigns."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808)

MH

Marcus H.

CEO

> "There are also occasional issues with reliability—some features don’t always work as expected. While this might not be unique to ActiveCampaign, it’s..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691)

RM

Rachel M.

Digital Campaign Executive

> "The automation workflows are a game-changer, and the reporting tools are awesome for tracking your results."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6578401)

SM

Selena M.

Singing Coach

> "Eventually someone told me that it was an issue with a deep tech issue of the platform and that would take a lot of time to resolve."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

ZZ

Zandalee Z.

Senior Analyst Programmer

> "ActiveCampaign offers capabilities which allows me to automate marketing in real-time."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6493055)

KS

Kathryn S.

Owner

> "They continued to explain in increasingly simple language as though I just didn't understand how this was totally reasonable."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123)

BL

Billy L.

Operations

> "The segments and tag functions make it easy to split up a list of contacts into different categories and send out more personalised emails"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040)

DE

Duncan E.

Web Specialist

> "Now we have to spend time and money moving because we don't want to be held hostage with continual price increases and no viable options to downgrade..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6705737)

JM

Joao M.

Spinning Instructor

> "It has allowed us to automate the error-prone and tedious tasks making our work very accurate and less demanding."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440201)

HH

Hendrik H.

Marketing manager

> "Their customer service however is the worst I ever experienced. If you have a question, you have to open a chat and talk to people that don't know..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6452695)

KP

Khevana P.

Tech Lead

> "We have been using ActiveCampaign for the last few years and have lots of automation and customization based on Active Campaign."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6503130)

ST

Sarah T.

Health Coach

> "sometimes I find it tricky to choose the right form and/or when having multiple tags for segmenting"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6644647)

FG

Fabrizio G.

Design Lead

> "This platform has the most profitable marketing campaigns management and monitoring capabilities."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7038963)

CO

Chris O.

President

> "The platform's visual design and user interface aren't quite as polished or modern as competitors like HubSpot."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6579310)

BL

Billy L.

Operations

> "Activecampaign is a great way to store a central contact list and send out marketing emails - that's what I use it for"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040)

DL

Dimitris L.

Team Lead

> "Our forms were not capturing leads for 4 months."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375)

BT

Bodamer T.

Foreign Language and Localization Administrator

> "It allows us to come up with personalized campaigns to capture a targeted audience."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6338693)

KS

Kathryn S.

Owner

> "Decent features but outrageous pricing practices."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123)

CN

Christophe N.

Thérapist

> "Thanks to the integration of artificial intelligence, this work is greatly accelerated for a truly professional result."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121)

DK

Dan K.

Founder

> "I want to downgrade and they won't let me until my next renewal in a year."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890)

JF

Joe F.

Associate Professor of Law

> "It allows us to strategize our marketing campaigns in order to make them more successful."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6720501)

DK

Dan K.

Founder

> "There are many issues: 1) the system has a steep learning curve."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890)

SM

Selena M.

Singing Coach

> "The customer support has been really helpful, they've given me all the time I needed to understand my problems and provide tailored solutions."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

ClJ

Céline J.

Social Media Manager

> "We also noticed that getting in touch with human support tends to be impossible."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6873052)

JM

Joao M.

Spinning Instructor

> "We have had it all right running our digital marketing campaigns with ActiveCampaign and the automations has taken a huge fight for us."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440201)

CB

CASPAR B.

Digital Marketing Manager

> "Not easy to track UTM data through forms."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419)

Christina S.

Area Director of Sales

> "Powerful marketing analytical tools that gives accurate reports about campaigns performance."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6342026)

PK

Paulette K.

Credit Risk Analyst

> "The landing page builder feels a bit basic compared to similar tools."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6486875)

MH

Marcus H.

CEO

> "Additionally, the API is well-documented and versatile, offering seamless integration with other tools and platforms."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691)

FG

Francesco G.

Partner

> "the prices have gone up consistently without a serious improvement in features despite their position in the market, their integration with..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6114791)

Emma B.

Senior Director Product Marketing

> "We can now automate our email processes, keep closer tabs on our conversion rates, and reduce the time it takes to send out communications thanks to..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4969107)

SM

Selena M.

Singing Coach

> "It was good in many ways but the issue I described above was extremely frustrating and disappointing and is part of the reason I'm leaving."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

MA

Mitusha A.

Developer

> "ActiveCampaign has helped me gain leads via social marketing content and get the information on the internal Slack channel and Salesforce that is..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6061447)

Carlos P.

Key Account Manager

> "Sometimes the size of the source does not stay the same when you alter the path and when you view the source code, everything is just a single row,..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4850688)

MH

Marcus H.

CEO

> "The advanced automations are incredibly powerful, allowing for highly personalized and efficient workflows."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691)

RA

Rahman A.

Marketing Specialist

> "This can get a little messy, especially when you are dealing with  multiple campaigns."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853)

CC

Crystal C.

researcher

> "To further develop the general client experience, you can send customized messages to your site clients."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6481880)

CB

CASPAR B.

Digital Marketing Manager

> "Bad usability and very buggy."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419)

JP

Jonathan P.

CEO

> "Useful tool to automate emails to leads and manage our sales process"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6456159)

MW

Michelle W.

Social Media Manager

> "Some automations did not work immediately for inexplicable reasons."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6358627)

RA

Rahman A.

Marketing Specialist

> "The integrated CRM also helped me maintain clean and responsive customer lists."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853)

SM

Selena M.

Singing Coach

> "So I gave up on that automation and others like it."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

John G.

Supply Chain Managing Officer

> "It helped us revolutionize our marketing strategies allowing us to have more result-oriented marketing efforts which has seen us grow our customers..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6012843)

NS

Niraj S.

Alliance Lead

> "UI feels outdated: Not as smooth as competitiors"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6710630)

VR

Verified Reviewer

Computer Engineer

> "The product offers robust marketing automation capabilities, allowing you to create complex workflows, automate repetitive tasks."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4798320)

MM

Michele M.

COO

> "Some users find it less sophisticated compared to other email marketing tools."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6315119)

MM

Maurizia M.

CEO

> "It's reliable in its stats and the way it avoids spam."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6860028)

BA

Brenda A.

sales leader

> "The lead management wasn't that great, or user friendly. If you added contacts, you had to remove old contacts - seems that could be better..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6234656)

CM

Cam M.

Sr. Director

> "The behavioral aspect of generating leads, tracking those engaged, and then heavy targeting our engaged users was key; that allowed us to feel as if..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___5025297)

CK

Colin K.

Nutrition Coach

> "Sometimes its A little bit slow and this can be quite annoying"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6341613)

GM

Gary M.

reviewer

> "The stage is a unique advantage in robotizing Client Experience (CX) for different perspectives like offers, lead magnets, bulletins, and changes in..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6130750)

HH

Hendrik H.

Marketing manager

> "You have to wait over a week to get any word from customer service."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6452695)

[View Reviews](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

VR

Verified Reviewer

Marketing manager

> "It provides clear insights into which companies visit our website, which pages they view (page insights), and where those visitors come from."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7070884)

LR

Laurence R.

Business Development Manager

> "The only minor drawback is not knowing exactly who is viewing our content; however, we recognise this isn't a limitation of the system, but rather an impossible metric..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7112148)

EA

Emma A.

Head of Marketing

> "It allows us to find customers with buying intent by setting up the product to show prospects on key buying pages such as pricing."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7138959)

VR

Verified Reviewer

Marketing manager

> "One downside is that the pricing can feel high relative to the measurable return, especially when not all identified leads convert into concrete sales opportunities."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7070884)

Maciek P.

Operations Manager

> "Even with the occasional wrong company match or missing contact name, the behavioural insights and PPC tracking alone make it a totally solid tool for our team."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7126895)

Tammy S.

Marketing Manager

> "At present, we are unable to integrate it directly with our CRM, which means some manual handling of data is required."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7102099)

Maciek P.

Operations Manager

> "It turns anonymous web traffic into actionable data, letting us clearly see which marketing channels work best and what our prospects actually care about."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7126895)

SB

Sasha B.

Sales Executive

> "Not being able to find out who exactly from a company was on the website, there aren't many contacts that have contact numbers so can sometimes be difficult to get..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6842454)

Hector M.

Business Development Manager

> "That has directly supported smarter outreach, better prioritisation, and the ability to identify contacts to begin building relationships with the right people at the..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7095431)

MD

Matthew D.

Sales and Marketing Director

> "It can be a bit frustrating when a large organisation visits and trying to use the filters to narrow down the role or person selection is clunky."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6820116)

JB

Joe B.

Sales Director

> "The insight we receive to understand the quality of the traffic to our website to help us understand and improve our marketing, and to help us establish new leads is..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6810558)

James T.

Head of Marketing

> "Can be a little slow to load if spanning over a long period of time. "

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7086592)

ED

EHSAN D.

Director

> "The platform effectively bridges the gap between anonymous web traffic and actionable sales intelligence, enabling our team to identify high-potential leads we would..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6825663)

VR

Verified Reviewer

Business Development Team Member

> "Something I have felt is a negative ( But may be outside of anybody's control to change ) is the ability to see who has been viewing our website within an organisation."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7011161)

Dan N.

Relationship Manager

> "Overall, it’s been a great system for capturing data and creating opportunities to engage with prospective clients. When used consistently, it’s a valuable tool for..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7135222)

VR

Verified Reviewer

Sales Account Executive

> "The reports export too much information, that might not be necessary."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7122039)

MN

Mark N.

Senior Account Manager

> "The real-time reporting on visits via the Latest Visits section of the Dashboard helps us procatively react to opportunities immediately as they arise."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6848588)

NB

Natassja B.

CEO

> "Sometimes when very large companies and corporates are on our website, it is almost impossible to find the right person or department to reach out to."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6833487)

Sheridan R.

Marketing and Communications Officer

> "Our Customer Success Manager has really taken the time to get to know our business and customer base, offering suggestions on how we can improve our content and user..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7090110)

IB

India B.

Business Development

> "sometimes when they leave the number its the office number which then doesn't help getting hold of the actual department or team."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7032438)

LS

Lianne S.

Senior Marketing Admin

> "I liked the insight it has given us to see who has visited our website, even when they don't fill out a form it allowed me to make more detailed, informative decisions :)"

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7027805)

VR

Verified Reviewer

Commercial Director

> "We've been a long term customer of Lead Forensics, price hikes each year without improving the software has made it difficult to justify this software over alternative..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6803238)

Tammy S.

Marketing Manager

> "It moves us beyond anonymous traffic and allows us to prioritise outreach based on real engagement."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7102099)

EB

Eloise B.

Senior Inbound SDR

> "Some of the company data is occasionally inaccurate e.g. number of employees so acting with due diligence and further research is important."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6793799)

CM

Colby M.

Business Development Manager

> "We currently dominate one industry sector and Lead Forensics has given us the knowledge and insights into how many additional industries are looking at our products."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7000775)

SM

Silvan M.

CEO

> "As an SME based in Switzerland, where many employees are not fluent in English, this can present a barrier to broader internal adoption and ease of use across teams."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6767244)

VC

Victoria C.

Sales Executive

> "The platform delivers real-time insights into which companies are visiting our website, even if they don't fill out a form. "

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7032432)

PM

Peter M.

Sales

> "Not all web visits lead to leads as information such as contacts cant be found due to companies being too large."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6658750)

LB

Louise B.

Administrator

> "The contacts list tool enables you to reach out to potential new customers with ease and efficiency."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7135068)

James W.

Sales Executive

> "Does not give you the information of the specific person who looked at the website."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7001535)

Hector M.

Business Development Manager

> "sensitive content hidden\]supported the onboarding process and helped ensure we were configured in a way that matched my goals from the outset."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7095431)

CB

CASPAR B.

Digital Marketing Manager

> "Interface possibly a bit dated, but doesn't affect usability."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7024413)

DR

Daniel R.

Operations and Finance Director

> "Our company is starting to see the benefits and cost effective way of marketing, enhancing our product range to what the customer is reviewing to pitch correctly."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6885698)

MS

Mike S.

Business Development Manager

> "It occasionally made it harder to qualify leads quickly."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6826565)

Charlotte S.

Marketing Manager

> "has helped us through every step from setting up our account, teaching us to get the most out of the interface and always gives us great ideas to improve our..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7102739)

AF

Amy F.

Sales and Marketing Operations Manager

> "Data Accuracy: Occasionally, the data might not be 100% accurate, requiring manual verification."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6413791)

AA

Ayman A.

Sales Manager

> "The ability to find contacts easily from each hit on the website, with all information for that contact available - great tool."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6809614)

TB

Tove B.

Brand and Marketing Manager

> "The portal loading times are pretty slow so it can take a while to gather information sometimes."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6664061)

CS

Caroline S.

Founder

> "First class customer experience that has closed the gap between marketing and sales, generated genuine opportunities for our clients and giving us valuable insights into..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6375201)

VR

Verified Reviewer

Technical Sales Engineer

> "The online portal can sometimes be slightly slow."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7017724)

TB

Tom B.

Marketing Manager

> "Our current Account Manager, \[sensitive content hidden\], has been really helpful when it comes to showing new starters around the platform and constantly sharing ideas..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6842295)

DF

David F.

Head of Sales

> "Tracking the individual down using external tools can be extremely difficult at times."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6795134)

Hayley Y.

Marketing Manager - Oil and Gas

> "Having access to potential contacts by job title within the visiting companies is a powerful tool for marketing."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7136645)

PP

Paige P.

Business Team

> "It makes it longer to process your new leads."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7032444)

PF

Phil F.

CMO

> "Lead Forensics is a great all-round tool for tracking campaign and other marketing efforts without the need to sit and wait for people to trigger forms or reach out via..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6658675)

RH

Randall H.

Director of Sales and Marketing

> "Some of the reports were difficult to set up without help from our Lead Forensics customer support guy."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6404645)

SR

Sara R.

Lead generation manager

> "The leads manager function allows me to track the progress of leads within the sales team easily."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7010747)

VR

Verified Reviewer

Urethane Fellow

> "autogenerated reports fail repeatedly."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6787486)

CA

Connor A.

sdr

> "as an SDR, it helps my job daily and gives me insights of what companies to go after whilst also indicating what pages companies are looking at on our website which..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6607246)

BS

Brian S.

Product Marketing

> "There is really no way of seeing if this thing will actually work unless you commit to a year subscription. And my situation, the leads I was seeing were just..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___5027767)

LC

Liz C.

Marketing Manager

> "The software is great and the support from the guys at Lead Forensics is excellent, with monthly calls and account reviews to make sure we are getting the most out of..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6348458)

VR

Verified Reviewer

Managing Director

> "Unfortunately as more businesses had staff working from home, the data and product that LF provided us was no longer fit for purpose."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#GetApp___4915752)

VR

Verified Reviewer

Sales Associate

> "You can see the parts of the website that people are enjoying overall, and where each prospect spend the majority of their time, which is really helpful in prepping for..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6406928)

VR

Verified Reviewer

CEO

> "The customer service: the customer service is very poor, the customer success team forces clients to stay onboard even if your company is not using the service and the..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___4525740)

SW

Sophia W.

Business Development Executive

> "Lead Forensics constantly updates current leads, allowing me to reach out to new companies who are interested in the company, and act on them rapidly, maximising..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6349831)

VR

Verified Reviewer

Managing Director

> "I am very disappointed in Lead Forensics and happy to share my feedback as the treatment from LF after being a loyal customer since \[sensitive content hidden\] was very..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#GetApp___4915752)

LR

Lewis R.

Marketing Manager

> "Lead Forensics does what it says on the tin, seamlessly turning numeric website data into useful and actionable insights about which companies are interested in your..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6564925)

AM

Asif M.

Sales and Marketing Director

> "It did help us at the beginning but most of the data were not accurate which resulted in us waiting for our contract to finish with them."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___3667981)

HA

Hayleigh A.

Marketing Manager

> "Excellent account manager, easy to understand dashboard, plenty of configuration options. As my website isn't optimised currently, we aren't utilising LF to it's..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7110703)

BS

Brian S.

Product Marketing

> "I was also oversold on the HubSpot integration. "

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___5027767)

Holly W.

Marketing Executive

> "Being able to see which businesses are engaging with our site has opened up some valuable opportunities that we would otherwise have missed."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7110230)

VR

Verified Reviewer

Co-founder

> "IP databases aren't exactly accurate and sometimes the company is categorised by their HQ, which means that if an office in Italy reviewed your products you still might..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___2608276)

HK

Hannah K.

Account Manager

> "Along with aiding the sales teams, it helps analyse whether our outreach is working."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7086000)

Austin G.

President

> "Not only is the tool completely useless to us (we get the exact same data in our CRM for FREE - than you Hubspot) but their customer service is horrendous and they have..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___2551449)

LB

Louise B.

Administrator

> "Being able to categorise websites to filter out any non-relevant companies is very helpful."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7135068)

Steven S.

President

> "The problem is that most people do work off their laptop that isn't linked to any business name therefore there isn't a lead."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___2166291)

CM

Colm M.

Head of Surety

> "sensitive content hidden\] has assisted us by regularly advising on new addons or tweaking our data so we maximise our usage of Lead Forensics."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6856505)

KA

Katy A.

Vice President

> "We reached out multiple times and they either ignores us completely or offered the same weak solution and excuses."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___2803407)

CJ

Chris J.

Commercial Director

> "Always goes out of his way to really understand your business and makes you aware of many other benefits such as the various stats and reports available to you when..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6694823)

VR

Verified Reviewer

Director

> "CONSTANT spam e-mails and calls. Despite telling them many times not to get in touch."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___2298783)

TM

Tom M.

Sales and marketing coordinator

> "It has allowed us to understand the market better alongside curating better leads for the business."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7110298)

Steven S.

President

> "I am not a review writer at all for anything but I feel very slighted that they lock you into a 1 year contract, and this is NOT a cheap service."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___2166291)

Charlotte H.

Business Development Team Manager

> "Ultimately using LF can provide a competitive edge, allowing businesses to engage with leads at the right moment and increase conversion rates."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7011259)

KA

Katy A.

Vice President

> "I stopped making payments thinking they would reach out and help find a solution and for over two months we heard NOTHING."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___2803407)

PF

Phil F.

CMO

> "We have visibility of where our limited budgets should be spent while also being able to start a conversation with prospects via LinkedIn contact info that Lead..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6658675)

Steven S.

President

> "All leads that didn't do me a bit of good from all over the country, which I found weird."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___2166291)

JB

Joe B.

Sales Director

> "Overall with the automation of reports to my inbox, the insights into the data and the customer service it has been very helpful."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6810558)

Steven S.

President

> "Not for small b2b businesses."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___2166291)

JM

Jack M.

Business Development Advisor

> "The visit history is the most insightful as it allows us to have conversation starters when contacting the clients."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7027685)

Austin G.

President

> "Their sales team is super pushy and just wants to make a sale."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___2551449)

[View Reviews](https://www.capterra.com/p/156889/Lead-Forensics/reviews/)

## User interface

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)

4.56 (2,561)

[Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/)

4.51 (243)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Activity Dashboard

207

Important

Activity Tracking

150

Important

AI Copilot

120

Important

ActiveCampaign

Top features

46/47

-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Campaign Segmentation
-   Chat/Messaging
-   Contact Database
-   Contact Management
-   Conversion Tracking
-   CRM
-   Customer Segmentation
-   Customizable Branding
-   Customizable Templates
-   Data Import/Export
-   Drag & Drop
-   Drip Campaigns
-   Email Management
-   Email Marketing
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   Forms Management
-   Generative AI
-   Landing Pages/Web Forms
-   Lead Capture
-   Lead Management
-   Lead Nurturing
-   Lead Qualification
-   Lead Scoring
-   Lead Segmentation
-   Lead Verification/Validation
-   Multi-Campaign
-   Multi-Channel Marketing
-   Pipeline Management
-   Prospecting Tools
-   Real-Time Notifications
-   Reporting & Statistics
-   Search/Filter
-   Social Media Integration
-   Template Management
-   Third-Party Integrations
-   Web Forms

[See all features](https://www.capterra.com/p/79367/ActiveCampaign/#features)

Lead Forensics

20/47

-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Campaign Segmentation
-   Chat/Messaging
-   Contact Database
-   Contact Management
-   Conversion Tracking
-   CRM
-   Customer Segmentation
-   Customizable Branding
-   Customizable Templates
-   Data Import/Export
-   Drag & Drop
-   Drip Campaigns
-   Email Management
-   Email Marketing
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   Forms Management
-   Generative AI
-   Landing Pages/Web Forms
-   Lead Capture
-   Lead Management
-   Lead Nurturing
-   Lead Qualification
-   Lead Scoring
-   Lead Segmentation
-   Lead Verification/Validation
-   Multi-Campaign
-   Multi-Channel Marketing
-   Pipeline Management
-   Prospecting Tools
-   Real-Time Notifications
-   Reporting & Statistics
-   Search/Filter
-   Social Media Integration
-   Template Management
-   Third-Party Integrations
-   Web Forms

[See all features](https://www.capterra.com/p/156889/Lead-Forensics/#features)

### Recognition

ActiveCampaign is recognized as a top-rated tool in 5 Capterra Shortlist reports

Lead Forensics is recognized as a top-rated tool in 1 Capterra Shortlist reports

### Deployment & support

ActiveCampaign

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Lead Forensics

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

ActiveCampaign

-   By ActiveCampaign
-   Located in United States
-   Founded in 2003

Lead Forensics

-   By Lead Forensics
-   Located in United Kingdom
-   Founded in 2009

## Popular Comparisons

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[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

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[Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/)[4.51 (243)](https://www.capterra.com/p/156889/Lead-Forensics/reviews/)

vs

[Dripify](https://www.capterra.com/p/215082/Dripify/)[4.71 (476)](https://www.capterra.com/p/215082/Dripify/reviews/)

$0.01/month

Price

$39/month

4.3

Features

4.4

4.5

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/156889-215082/Lead-Forensics-vs-Dripify)

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

vs

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

$15/month

Price

$12/month

4.5

Features

4.2

4.2

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/31898-79367/Constant-Contact-vs-ActiveCampaign)

[Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/)[4.51 (243)](https://www.capterra.com/p/156889/Lead-Forensics/reviews/)

vs

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

$0.01/month

Price

$15/month

4.3

Features

4.4

4.5

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/156889-171840/Lead-Forensics-vs-HubSpot-Marketing)

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

vs

[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

$15/month

Price

$9/month

4.5

Features

4.5

4.2

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/79367-147415/ActiveCampaign-vs-EmailOctopus)

[Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/)[4.51 (243)](https://www.capterra.com/p/156889/Lead-Forensics/reviews/)

vs

[Cognism](https://www.capterra.com/p/169083/Cognism/)[4.70 (256)](https://www.capterra.com/p/169083/Cognism/reviews/)

$0.01/month

Price

$1000/month

4.3

Features

4.6

4.5

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/156889-169083/Lead-Forensics-vs-Cognism)

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

vs

[Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.83 (2,127)](https://www.capterra.com/p/198994/Systeme/reviews/)

$15/month

Price

$17/month

4.5

Features

4.7

4.2

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/79367-198994/ActiveCampaign-vs-Systeme)

[Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/)[4.51 (243)](https://www.capterra.com/p/156889/Lead-Forensics/reviews/)

vs

[CoPilot AI](https://www.capterra.com/p/185258/CoPilot-Prospecting-Dashboard/)[4.55 (119)](https://www.capterra.com/p/185258/CoPilot-Prospecting-Dashboard/reviews/)

$0.01/month

Price

$343/month

4.3

Features

4.4

4.5

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/156889-185258/Lead-Forensics-vs-CoPilot-Prospecting-Dashboard)