# Compare ActiveCampaign vs Thryv 2026 | Capterra > Unsure of what to choose? Check Capterra to compare ActiveCampaign and Thryv based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/79367-156926/ActiveCampaign-vs-Thryv --- # ActiveCampaign vs Thryv Features and Cost Comparison Last updated June 8th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: ActiveCampaignThryv2/4 selected [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,565)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) [Thryv](https://www.capterra.com/p/156926/Thryv/)[4.2 (533)](https://www.capterra.com/p/156926/Thryv/reviews/) [## ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,565)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Starting Price $15.00/month Value-for-Money 4.3 Functionality 4.5 Ease of Use 4.2 Customer Service 4.4 Reviews Sentiment Based on [2,565 reviews](#user-reviews) Positive 2,385 Neutral 118 Negative 62 [## Thryv](https://www.capterra.com/p/156926/Thryv/)[4.2 (533)](https://www.capterra.com/p/156926/Thryv/reviews/) Starting Price $244.00/month Value-for-Money 4 Functionality 4.1 Ease of Use 4.1 Customer Service 4.2 Reviews Sentiment Based on [533 reviews](#user-reviews) Positive 435 Neutral 29 Negative 69 ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. Highest Rated ### Omnisend 4.7 (836) * * * Starting Price $16.00 Usage Based,Per Month Free Trial Free Version * * * User rating 98% of reviewers rated it above 4 stars * * * ### Odoo 4.2 (1,314) * * * Starting Price $31.10 Per User,Per Month Free Trial Free Version * * * User rating 83% of reviewers rated it above 4 stars * * * ### Bitrix24 4.2 (997) * * * Starting Price $69.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 82% of reviewers rated it above 4 stars * * * ### HubSpot Marketing Hub 4.5 (6,243) * * * Starting Price $15.00 Per User,Per Month Free Trial Free Version * * * User rating 93% of reviewers rated it above 4 stars * * * ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 5,758 reviews from marketing automation software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 83%Fit High performer Feature ratings Email Marketing 4.7 Marketing Automation 4.7 CRM 4.3 Lead Capture 4.4 Workflow Management 4.2 69%Fit Missing features Feature ratings Email Marketing 4.1 Marketing Automation 4.2 CRM 4.2 Lead Capture 4.1 Workflow Management NA User satisfaction User satisfaction 4.6 User reviews[2,565](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Ease of use 4.2 Functionality 4.5 Value for money 4.3 Customer support 4.4 User satisfaction 4.2 User reviews[533](https://www.capterra.com/p/156926/Thryv/reviews/) Ease of use 4.1 Functionality 4.1 Value for money 4.0 Customer support 4.2 Price starts from Price starts from $15Flat Rate, Per Month - Free version - Free trial Price starts from $244Flat Rate, Per Month - Free version - Free trial Best for Best for ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Best for Thryv helps small and midsize service businesses manage CRM, marketing, scheduling, payments, and customer communication from one platform. ## User reviews Pros & cons CA Christopher A. Commercial Director > "Its email management and powerful contact management capabilities are amazing, and this enables our commercial department to easily subdivide our..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7119596) EP Eric P. ERP Supervisor > "The drawback isn't that big, but it can be annoying in times that demand prompt changes, say during busy tourist season." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7171921) BY Brian Y. Visa Consulting Specialist > "My automated workflows make it simple to establish six-month follow-up sequences that will nurture clients through a waiting period for government..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7077855) JP Jonathan P. CEO > "I am using AC to send automated sequences to my leads, but I am not using the campaign features, and I am considering swtiching to another tool if I..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6456159) EP Eric P. ERP Supervisor > "It has been fairly good for the price, and the customer service has been quick and helpful when we have gotten stuck. Though there may be some..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7171921) LW Laura W. Marketing Coordinator > "The customer support is so slow to fix pressing deliverability problems and the high pricing does not give us a good value." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7096080) EP Eric P. ERP Supervisor > "The contact segmentation is very accurate, and I appreciate how easy and simple it is to integrate it with our existing CRM system, it makes going..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7171921) DB Divan B. Operations Manager > "Also the agent "sent" a payment link for a monthly subscription, but when you follow prompts on the actual site to buy a license, that is not an option..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440952) GC Graziana C. Customer Operations Lead > "I like the personalized nature of ActiveCampaign, something that gives specific messages to specific clients" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7079738) DM David M. Technical Support Engineer > "I do not like the fact that deep segmentation and more sophisticated features require time to master; there are moments that I fear that I am not fully..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7062259) Dan J. COO > "ActiveCampaign offered cost-effective email marketing solutions where many other software could not compete price-wise." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7115517) DL Dimitris L. Team Lead > "Decent product with awesome user interface that's unfortunately overshadowed by performance issues, increased downtime and a very poor customer support..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375) LH Louise H. Front Office Manager > "ActiveCampaign metrics reports provide very useful insights about our campaigns that help us to evaluate their performances and make necessary changes..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808) MM Maurizia M. CEO > "This pricing policy is to me very draining and it means that at some point I will be forced to change provider due to unjustified expenses." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6860028) LH Louise H. Front Office Manager > "There are very impressive task automations in ActiveCampaign that allows us to automate the routine marketing tasks like email follow ups." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808) PC Prachi C. developer > "Additionally, the pricing structure can become quite expensive as the contact list grows, which might not be ideal for smaller businesses or those with..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6406150) PC Prachi C. developer > "Additionally, the comprehensive reporting and analytics tools provide valuable insights into campaign performance, helping to optimize marketing..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6406150) MW Mona W. CEO and Founder > "a bit expensive from over 2000 Contacts on and sometimes mails have massive delays (especially when there is a mail flow with several mails in a row)" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6848971) RS Rhea S. Internal Sales Executive > "ActiveCampaign gives us useful performance insights and reports that help us take informed actions to improve returns from our marketing campaigns." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6507695) Yazmin M. Owner > "No free plan and trial with very limited access." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7176536) NM Ngechu M. Full-stack Developer > "ActiveCampaign enables me to create, customize and send high volume outbound marketing emails." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6443094) Yazmin M. Owner > "It might not be the better option for a small business." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7176536) VR Verified Reviewer Sr People Ops > "It's a secure way to ensure that processes happen correctly and the customer support team and implementation team always remained attentive to our..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628) AG Ana G. Freelancer > "I do feel that the account managers tend to be just glorified customer support, where they don't really help much and I still have to submit support..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6713971) WH Wilberth H. Asesor Inmobiliario > "The automatization tools are very useful and give me flexibility to design any strategy that is best for my business." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6871583) AK Aleksandra K. Owner > "Sometimes it is loading slowly and there are sometimes (not often) bugs when I want to change the text auf my Email." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6462302) CN Christophe N. Thérapist > "ActiveCampaign allows me to easily manage communication campaigns with my audience." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121) AW Andrew W. Owner > "Automation builder can feel clunky and knowlege base articles are often too sparse when you need step-by-step guidances" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6800369) VR Verified Reviewer Sr People Ops > "The email management tools allows us to have good control over our campaigns and contacts/prospects." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628) MH Marcus H. CEO > "There are also occasional issues with reliability—some features don’t always work as expected. While this might not be unique to ActiveCampaign, it’s..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691) LH Louise H. Front Office Manager > "It has helped us to attract and capture new customers by giving us an efficient platform to communicate with leads during campaigns." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808) SM Selena M. Singing Coach > "Eventually someone told me that it was an issue with a deep tech issue of the platform and that would take a lot of time to resolve." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) RM Rachel M. Digital Campaign Executive > "The automation workflows are a game-changer, and the reporting tools are awesome for tracking your results." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6578401) KS Kathryn S. Owner > "They continued to explain in increasingly simple language as though I just didn't understand how this was totally reasonable." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123) ZZ Zandalee Z. Senior Analyst Programmer > "ActiveCampaign offers capabilities which allows me to automate marketing in real-time." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6493055) DE Duncan E. Web Specialist > "Now we have to spend time and money moving because we don't want to be held hostage with continual price increases and no viable options to downgrade..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6705737) BL Billy L. Operations > "The segments and tag functions make it easy to split up a list of contacts into different categories and send out more personalised emails" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040) HH Hendrik H. Marketing manager > "Their customer service however is the worst I ever experienced. If you have a question, you have to open a chat and talk to people that don't know much..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6452695) JM Joao M. Spinning Instructor > "It has allowed us to automate the error-prone and tedious tasks making our work very accurate and less demanding." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440201) ST Sarah T. Health Coach > "sometimes I find it tricky to choose the right form and/or when having multiple tags for segmenting" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6644647) KP Khevana P. Tech Lead > "We have been using ActiveCampaign for the last few years and have lots of automation and customization based on Active Campaign." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6503130) CO Chris O. President > "The platform's visual design and user interface aren't quite as polished or modern as competitors like HubSpot." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6579310) FG Fabrizio G. Design Lead > "This platform has the most profitable marketing campaigns management and monitoring capabilities." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7038963) DL Dimitris L. Team Lead > "Our forms were not capturing leads for 4 months." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375) BL Billy L. Operations > "Activecampaign is a great way to store a central contact list and send out marketing emails - that's what I use it for" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040) KS Kathryn S. Owner > "Decent features but outrageous pricing practices." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123) CN Christophe N. Thérapist > "Thanks to the integration of artificial intelligence, this work is greatly accelerated for a truly professional result." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121) DK Dan K. Founder > "I want to downgrade and they won't let me until my next renewal in a year." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890) JF Joe F. Associate Professor of Law > "It allows us to strategize our marketing campaigns in order to make them more successful." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6720501) DK Dan K. Founder > "There are many issues: 1) the system has a steep learning curve." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890) SM Selena M. Singing Coach > "The customer support has been really helpful, they've given me all the time I needed to understand my problems and provide tailored solutions." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) ClJ Céline J. Social Media Manager > "We also noticed that getting in touch with human support tends to be impossible." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6873052) JM Joao M. Spinning Instructor > "We have had it all right running our digital marketing campaigns with ActiveCampaign and the automations has taken a huge fight for us." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440201) CB Caspar B. Digital Marketing Manager > "Not easy to track UTM data through forms." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) MH Marcus H. CEO > "Additionally, the API is well-documented and versatile, offering seamless integration with other tools and platforms." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691) PK Paulette K. Credit Risk Analyst > "The landing page builder feels a bit basic compared to similar tools." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6486875) Emma B. Senior Director Product Marketing > "We can now automate our email processes, keep closer tabs on our conversion rates, and reduce the time it takes to send out communications thanks to..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4969107) FG Francesco G. Partner > "the prices have gone up consistently without a serious improvement in features despite their position in the market, their integration with woocommerce..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6114791) MA Mitusha A. Developer > "ActiveCampaign has helped me gain leads via social marketing content and get the information on the internal Slack channel and Salesforce that is..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6061447) SM Selena M. Singing Coach > "It was good in many ways but the issue I described above was extremely frustrating and disappointing and is part of the reason I'm leaving." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) MH Marcus H. CEO > "The advanced automations are incredibly powerful, allowing for highly personalized and efficient workflows." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691) RA Rahman A. Marketing Specialist > "This can get a little messy, especially when you are dealing with  multiple campaigns." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853) CC Crystal C. researcher > "To further develop the general client experience, you can send customized messages to your site clients." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6481880) CB Caspar B. Digital Marketing Manager > "Bad usability and very buggy." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) JP Jonathan P. CEO > "Useful tool to automate emails to leads and manage our sales process" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6456159) SM Selena M. Singing Coach > "So I gave up on that automation and others like it." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) RA Rahman A. Marketing Specialist > "The integrated CRM also helped me maintain clean and responsive customer lists." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853) NS Niraj S. Alliance Lead > "UI feels outdated: Not as smooth as competitiors" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6710630) John G. Supply Chain Managing Officer > "It helped us revolutionize our marketing strategies allowing us to have more result-oriented marketing efforts which has seen us grow our customers..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6012843) BA Brenda A. sales leader > "The lead management wasn't that great, or user friendly. If you added contacts, you had to remove old contacts - seems that could be better..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6234656) MM Maurizia M. CEO > "It's reliable in its stats and the way it avoids spam." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6860028) CH Colleen H. VP of Marketing > "Everything takes TEN TIMES LONGER TO COMPLETE ANYTHING with Active Campaign than any other marketing automation/email system I have ever used in my 20..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234) CM Cam M. Sr. Director > "The behavioral aspect of generating leads, tracking those engaged, and then heavy targeting our engaged users was key; that allowed us to feel as if we..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___5025297) HH Hendrik H. Marketing manager > "You have to wait over a week to get any word from customer service." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6452695) GM Gary M. reviewer > "The stage is a unique advantage in robotizing Client Experience (CX) for different perspectives like offers, lead magnets, bulletins, and changes in..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6130750) CB Caspar B. Digital Marketing Manager > "Not easy to manage contact lists." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) SM Serene M. Head of Production and Development > "Availability of a wide range of free email templates is among the things I 👑 ActiveCampaign for." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6474322) CH Colleen H. VP of Marketing > "Non-intuitive, difficulty formatting, you are constantly searching for how to do things, and my favorite - just doesn't save what you are working on,..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234) MG Marco G. CEO > "Versatility: I find that it provides a range of tools for various aspects of customer engagement, from email marketing to workflow automation and CRM..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6150623) DM Dardan M. Sr Commercial Partnerships Manager > "It can be tedious to sometimes add contact manually and it doesnt tell me what contacts are already in a deal with a colleague of mine" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6095623) [View Reviews](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) LR Lara R. Director of Marketing > "Having social, reviews, listings, campaigns, and website widgets all in one platform makes it easier to stay organized and..." [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7162002) BK Blerta K. Language Instructor > "Sometimes the system gets slow when I'm trying to update multiple student profiles at once." [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7152798) GD Gary D. President > "I have been working with the Thryv platform and \[sensitive content hidden\] for the last few years to improve my CRM..." [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7137750) TC Tammy C. Social Media Marketing Manager > "The option to post videos to all the platforms is below average and could be upgraded." [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7164792) TC Tammy C. Social Media Marketing Manager > "Overall, this is a well-rounded solution that excels in task management while maintaining strong customer support, good..." [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7164792) IS Ilayda S. Marketing Director > "The UI isn’t as smooth as seen on some newer platforms, and some features (email campaign tools, for example) feel somewhat..." [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___6788333) BK Blerta K. Language Instructor > "The appointment calendar really saves me time - students can book their own lessons and I get notifications." [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7152798) GD Gary D. President > "Many of the general posts did not reflect the quality of work that we perform." [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7137750) BK Blerta K. Language Instructor > "The price feels a bit high for just 8 employees, but the time it saves me from administrative tasks lets me focus more on..." [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7152798) GD Gary D. President > "The standard Social media post program was a little hit or miss." [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7137750) JS Joseph S. Owner > "They covered everything we needed in a website and SEO needs as well as a Business Google profile. " [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7167930) ZM Zaimah M. CEO > "My account manager haven’t reached out to me to set an appointment and I’m needing to talk to him." [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7172227) MB Mary B. Admin Office Mgr > "sensitive content hidden\] is our performance success mgr and handles every question with care and really listens to what we..." [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7170097) Leigha R. Marketing Director > "We were miscategorized, leading to not only fewer calls, but calls for another industry taking vital time away from..." [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___6550351) SB Steven B. Owner > "The appointment management of the Thryv team demonstrates a high level of consideration for the complexities of an in-home..." [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7165719) RT Ricki T. Owner > "It's not really worth it for me as a small business owner." [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7079737) TC TJ C. Owner > "It does streamline the process of running a business and bringing back existing customers" [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7134487) SM Sheri M. Ceo > "The price increases so often. " [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7166944) AH Alan H. Director of Operations and Accounts > "It performs all services it provides well, and at a competitive price point for our small business. " [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7162116) TD Tom D. Owner and Lead Photographer > "Thryv became too costly and quirky, and they outsourced their tech support overseas." [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___6724193) SM Steve M. Sales manager > "Being able to send customers quotes and invoices are easy." [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7161998) JJ Jenny J. Manager > "Customer service was terrible and critical errors about our business including the wrong phone number, the WRONG type of..." [See full review](https://www.capterra.com/p/156926/Thryv/#SoftwareAdvice___5004229) ET Eva T. EXECUTIVE ASSISTANT > "The invoicing is also good as it sends it to our clients phone" [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7170666) AL Andrew L. ownder > "Very little accountability on the side of upper management." [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___6551245) ZM Zaimah M. CEO > "I like when they communicate with me and keep in touch with me not just take my money and I don’t hear anything" [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7172227) Leigha R. Marketing Director > "It was difficult to get them to attend to our account." [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___6550351) TC TJ C. Owner > "Email function is good and invoice sending is simple. " [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7134487) BH Bridget H. Owner/Operator > "Lack of integration, timezone challenges from the start with scheduling, cannot load my logo or photos onto the Google My..." [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___4569645) TB Terry B. Administrator > "The on boarding team were fantastic in helping us get it all set up and running smoothly and effectively." [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7178424) LS Lisa S. Directpr > "I can't pull reports that include all my customers due to line restrictions." [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___6223018) IS Ilayda S. Marketing Director > "The automated reminders and review prompts brought in more feedback, which we’ve leveraged to refine our marketing." [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___6788333) TP Tyrone P. Franchise owner > "The mobile app doesn't go back to home that easy, you have to either close app or hit back a bunch of times." [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___4907277) RA Rahman A. Marketing Specialist > "It has simplified our system for working with customers and tracking their responses." [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___6793855) CM Christopher M. CEO > "Poor at best." [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___6629877) BB Brandon B. Owner > "Overall, switching to this hosting company has made my online experience seamless and enjoyable!" [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7137403) VR Verified Reviewer V.P. > "they admittedly didn't provide proper services to us, we asked for one option to be credit back on our credit card while we..." [See full review](https://www.capterra.com/p/156926/Thryv/#GetApp___4857415) BB Brandon B. Owner > "I love my new internet hosting company for several reasons." [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7137403) BH Bridget H. Owner/Operator > "Lack of integration with obvious things like Google My Business, lack of timezone integration for a month and just too many..." [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___4569645) TC Tammy C. Social Media Marketing Manager > "Users can expect helpful guidance and reliable customer support." [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7164792) BF Benjamin F. Owner > "They took me money with no returns. when I tried to cancel they said I had to pay for more moths even though i didn't sign..." [See full review](https://www.capterra.com/p/156926/Thryv/#SoftwareAdvice___4649043) DR Deanna R. Sales Account Manager > "We appreciate customer support and the ease of invoicing. " [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7132231) SB Susan B. Vice President > "Still being charged 5 months after cancellation letter was received." [See full review](https://www.capterra.com/p/156926/Thryv/#SoftwareAdvice___6109610) JS Joseph S. Owner > "Their pricing was very reasonable for what was and still is offered. " [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7167930) SB Susan B. Vice President > "Unable to cancel after several attempts." [See full review](https://www.capterra.com/p/156926/Thryv/#SoftwareAdvice___6109610) IJ Idania J. President owner > "I have received good leads and enjoy the contacts i have made." [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7138243) JM Jonathan M. CPA > "Fictitious customers created, duplicates, anything with a street address of "PO Box" in QuickBooks get deleted randomly,..." [See full review](https://www.capterra.com/p/156926/Thryv/#SoftwareAdvice___3316801) JH Jeanette H. Store Manager > "The price point is excellent as well. " [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7164701) RW Rafer W. Founder > "there's a reason they lock you into a 6-month contract--because the platform sucks and they know after two months people..." [See full review](https://www.capterra.com/p/156926/Thryv/#GetApp___3668232) LR Lara R. Director of Marketing > "Thryv has been a really helpful tool in my day-to-day work." [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7162002) VR Verified Reviewer V.P. > "Then the 2 representatives we were working with decided it was best to stop communicating back with us. If I/we did that..." [See full review](https://www.capterra.com/p/156926/Thryv/#GetApp___4857415) JR Justin R. General Manager > "My favorite part of Thryv was the single inbox for all of our channels. " [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___6827868) MA Melanie A. Office Manager > "Some areas refer to open invoices as payments which is not just inaccurate, but the opposite of what they are." [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___4897400) IS Ilayda S. Marketing Director > "It saves time and standardizes the tone across our brand." [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___6788333) MA Melanie A. Office Manager > "I am not happy with the search function in the Billing & Invoicing section." [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___4897400) AH Alan H. Director of Operations and Accounts > "The customer support has been consistently very good." [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7162116) TW Tony W. President > "I have to physically enter every appointment that does not come through the software." [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___3996912) JS Joseph S. Owner > "Excellent, professional and enthusiastic. " [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7167930) AB Adam B. Owner > "Provided zero leads and all I got was 10-15 robo spam calls" [See full review](https://www.capterra.com/p/156926/Thryv/#SoftwareAdvice___4294252) TB Terry B. Administrator > "Excellent system, easy to set up and understand." [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7178424) CL Cesar L. Construction > "Was using software for a while and was told if I add an seo it would put me on 1st spot in richland wa on Google search, ..." [See full review](https://www.capterra.com/p/156926/Thryv/#SoftwareAdvice___3594363) TC TJ C. Owner > "Great service from my team and the product suite is great. " [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7134487) JH Jorge H. Painting > "Never recommend this company just waisted Time and money" [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___6005824) HS Heather S. Owner > "This program is very easy to use. " [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7161992) HS Hannah S. Owner/Life Integration Consultant > "I don't think they are set up to work well with Neurodivergent folks, but that's systemic." [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___4897244) LM Lynda M. Admin > "I worked with the same team and we really had fun. " [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7164990) MA Melanie A. Office Manager > "I find the reporting to be clunky and cumbersome as well." [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___4897400) IJ Idania J. President owner > "Customer support is always available." [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7138243) SA Samuel A. public adjuster/office help > "The email marketing campaigns are a little confusing to know when they start." [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___3745233) Tyrell T. Owner > "Everyone that I have encountered in Thryv has been extremely professional, genuine, and knowledgeable." [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7137840) AM Andrew M. President > "I canceled my account after about 1 year, and they continued billing me." [See full review](https://www.capterra.com/p/156926/Thryv/#GetApp___4333134) Charles T. COO and Franchise Development > "The team is great to work with." [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7137821) MK Michelle K. owner > "It's as if someone came up with a good concept and then hired I don't know who to develop lousy software, thinking that if..." [See full review](https://www.capterra.com/p/156926/Thryv/#SoftwareAdvice___3543603) JL Jeromy L. Owner and Founder > "The customization you can develop and the ease to adapt to the ever changing business world is crucial and central to the..." [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___4907442) AM Andrew M. President > "Customer service confirmed the cancellation, but the bills kept on coming." [See full review](https://www.capterra.com/p/156926/Thryv/#GetApp___4333134) AL Andrew L. ownder > "My experience with Thryv started off great; I was super excited to find a CRM that really seemed to cater towards small..." [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___6551245) SB Shawn B. Owner > "reminder process seems a bit too aggressive" [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___3706048) JR Justin R. General Manager > "I also enjoyed they would auto post social items for us." [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___6827868) MP Melanie P. VP of Operations > "Thryv support is not very organized and too many people reach out to attempt to fix things and not having nay information..." [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___3351018) JL Jeromy L. Owner and Founder > "They designed a beautiful website and created a professional image both for me, my clients, and my competition. " [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___4907442) JL Jeff L. president > "Can't believe that you cancelled the "work as" function." [See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___4897153) [View Reviews](https://www.capterra.com/p/156926/Thryv/reviews/) ## User interface [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) 4.56 (2,565) [Thryv](https://www.capterra.com/p/156926/Thryv/) 4.21 (533) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important ActiveCampaign Top features 43/44 - A/B Testing - Activity Dashboard - AI Copilot - API - Campaign Analytics - Campaign Management - Conversion Tracking - CRM - Customizable Branding - Customizable CTAs - Customizable Forms - Data Import/Export - Drag & Drop - Drip Campaigns - Dynamic Content - Email Marketing - Email Tracking - Engagement Tracking - Event Triggered Actions - Generative AI - Landing Pages/Web Forms - Lead Capture - Lead Generation - Lead Management - Lead Qualification - Marketing Automation - Marketing Calendar - Mobile Access - Multi-Campaign - Multi-Channel Communication - Multi-Channel Marketing - Multivariate Testing - Real-Time Data - ROI Tracking - Sales Analytics - Search Marketing - Segmentation - SMS Marketing - Social Marketing - Template Management - Third-Party Integrations - Visual Analytics - Website Visitor Tracking - Workflow Management [See all features](https://www.capterra.com/p/79367/ActiveCampaign/#features) Thryv 28/44 - A/B Testing - Activity Dashboard - AI Copilot - API - Campaign Analytics - Campaign Management - Conversion Tracking - CRM - Customizable Branding - Customizable CTAs - Customizable Forms - Data Import/Export - Drag & Drop - Drip Campaigns - Dynamic Content - Email Marketing - Email Tracking - Engagement Tracking - Event Triggered Actions - Generative AI - Landing Pages/Web Forms - Lead Capture - Lead Generation - Lead Management - Lead Qualification - Marketing Automation - Marketing Calendar - Mobile Access - Multi-Campaign - Multi-Channel Communication - Multi-Channel Marketing - Multivariate Testing - Real-Time Data - ROI Tracking - Sales Analytics - Search Marketing - Segmentation - SMS Marketing - Social Marketing - Template Management - Third-Party Integrations - Visual Analytics - Website Visitor Tracking - Workflow Management [See all features](https://www.capterra.com/p/156926/Thryv/#features) ### Recognition ActiveCampaign is recognized as a top-rated tool in 5 Capterra Shortlist reports Thryv is recognized as a top-rated tool in 3 Capterra Shortlist reports ### Deployment & support ActiveCampaign Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Thryv Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details ActiveCampaign - By ActiveCampaign - Located in United States - Founded in 2003 Thryv - By Thryv - Located in United States - Founded in 2011 ## Popular Comparisons [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,565)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,489)](https://www.capterra.com/p/132996/brevo/reviews/) $15/month Price $9/month 4.5 Features 4.5 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/79367-132996/ActiveCampaign-vs-brevo) [Thryv](https://www.capterra.com/p/156926/Thryv/)[4.21 (533)](https://www.capterra.com/p/156926/Thryv/reviews/) vs [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[4.40 (18,790)](https://www.capterra.com/p/61368/Salesforce/reviews/) $244/month Price $25/month 4.1 Features 4.4 4.1 Ease of Use 4.0 [View full comparison](https://www.capterra.com/compare/61368-156926/Salesforce-vs-Thryv) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,565)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/) $15/month Price $13/month 4.5 Features 4.4 4.2 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/79367-110228/ActiveCampaign-vs-MailChimp) [Thryv](https://www.capterra.com/p/156926/Thryv/)[4.21 (533)](https://www.capterra.com/p/156926/Thryv/reviews/) vs [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.51 (4,470)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) $244/month Price $20/month 4.1 Features 4.4 4.1 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/152373-156926/HubSpot-CRM-vs-Thryv) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,565)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/) $15/month Price $12/month 4.5 Features 4.5 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/79367-136603/ActiveCampaign-vs-MailerLite) [Thryv](https://www.capterra.com/p/156926/Thryv/)[4.21 (533)](https://www.capterra.com/p/156926/Thryv/reviews/) vs [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.31 (6,982)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) $244/month Price $14/month 4.1 Features 4.3 4.1 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/155928-156926/Zoho-CRM-vs-Thryv) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,565)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,934)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $15/month Price $12/month 4.5 Features 4.2 4.2 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-79367/Constant-Contact-vs-ActiveCampaign) [Thryv](https://www.capterra.com/p/156926/Thryv/)[4.21 (533)](https://www.capterra.com/p/156926/Thryv/reviews/) vs [Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[4.37 (5,834)](https://www.capterra.com/p/157279/Dynamics-365/reviews/) $244/month Price $50/month 4.1 Features 4.3 4.1 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/156926-157279/Thryv-vs-Dynamics-365) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,565)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) $15/month Price $9/month 4.5 Features 4.5 4.2 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/79367-147415/ActiveCampaign-vs-EmailOctopus) [Thryv](https://www.capterra.com/p/156926/Thryv/)[4.21 (533)](https://www.capterra.com/p/156926/Thryv/reviews/) vs [Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)[4.71 (738)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/) $244/month Price $7/year 4.1 Features 4.5 4.1 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/156926-204998/Thryv-vs-Bigin-by-Zoho-CRM) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,565)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.82 (2,128)](https://www.capterra.com/p/198994/Systeme/reviews/) $15/month Price $17/month 4.5 Features 4.7 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/79367-198994/ActiveCampaign-vs-Systeme) [Thryv](https://www.capterra.com/p/156926/Thryv/)[4.21 (533)](https://www.capterra.com/p/156926/Thryv/reviews/) vs [EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)[4.65 (908)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) $244/month Price $14.99/month 4.1 Features 4.6 4.1 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/156926-178819/Thryv-vs-EngageBay-Marketing)